September 2017

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Contents September 2017

Cover Story

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Is Vaastu a matter of faith, science or saffronisation of education? We speak to experts to get some clarity on the truth which matters

Design Desk

50

A precise balance of business and design is the best way to address the Modern Samparan Wang Prom office space based in Thailand, read on to know more

Window Shop

60

For the Asian region, Wrangler realigned their core design concepts with a revised theme - one was in tune with the franchise they offered

On Display

68

Modern amenities and international designs come together at Nahar Group’s luxury villaments. Manju Yagnik, Vice- Chairperson of Nahar Group gives us the details

Inspired Spaces

76

Isn’t the workplace the one place that should inspire you the most? Explore the new age workplace, an immersive fount of creativity 10

SEPTEMBER 2017

Contents September 2017

Design Tales

84

Ar. Ravi Sarangan of Edifice Consultants talks about his firm’s inspirational journey, design philosophy and other interests

Creative Palate

94

Amazing Abode

102

Brand Alert

110

Interior Designer, Minnie Bhatt creates an art gallery like ambience for a restaurant based in Mumbai

Unconventional materials, well designed spaces and a lake for company - sync all of them together and you have the Modern Lodge based in Weatherby, Kansas

Hindware unveils its super premium bathware brand ALCHYMI

Creative Corner

112

Revant and Madhvi finally realize their college dream of turning into entrepreneurs with the inception of the furniture brand Bark & Groove 12

SEPTEMBER 2017

EDITOR’S DESK

September 2017

we’re

turning 2!!

I

t all started two years ago, when iDecorama launched its first edition in the domain of architecture & design. With this issue, iDecorama marks its second anniversary, which has only been possible due to the unending support, guidance and trust of our clients and readers. On behalf of my team, I thank you all for your continued support throughout this wonderful journey and also hope that it will continue in the years to come.

Our anniversary issue is full of exciting stories. To begin with, in our cover story, we explore the tenets of the ancient science in architecture and design - Vaastu Shastra, which has been a guiding light for subsequent generations of architects and designers till date. We also bring to you a few testimonials on our magazine content and quality featured in our, ‘What they have to Say’ section. The Modern Samparan Wang Prom office space designed by the firm Apostrophy in Thailand displays a precise balance of business and design. We also take a look at the Wrangler Store designed by UXUS in Bangkok.

Furthermore, Ar. Ravi Sarangan of Edifice Consultants narrates the inspiring journey of his firm whereas Interior designer Minnie Bhatt creates an art gallery like ambience for a restaurant based in Mumbai. KEM Studio creates a cozy abode situated beside a lake in Weatherby, Kansas whereas Revant and Madhvi of the furniture brand Bark & Groove get featured in Creative Corner.

With these, the edition also covers some new and interesting projects, interviews, products, news and views of the industry to keep you entertained and updated.

CHIEF EXECUTIVE OFFICER Bharat Sethi bharat@idecorama.com EDITOR-IN-CHIEF Kashmira Pathare kashmira@idecorama.com BUSINESS DEVELOPMENT Grishma Shah grishma@idecorama.com +91 88795 62695 Durgesh Rawat durgesh@idecorama.com +91 98917 72989 EDITORIAL Vikas Bhadra vikas@idecorama.com Nisha Shukla nisha@idecorama.com CIRCULATION Neetu Varghese DESIGN Hari Mohan PUBLISHER Charan Bir Singh Ranotra PUBLISHED AND PRINTED Printed and published by Charan Bir Singh Ranotra on behalf of Growpal Infotech Private Limited, printed at Dhote Offset Technokrafts Pvt. Ltd. 2nd Floor, Paramount Estate, Plot No 5a. Off Aarey Road, Near Kotkar Estate, Dindoshi village, Goregaon (E), Mumbai- 400063 Maharashtra and published at Growpal Infotech Private Limited, 427 Laxmi Plaza, Laxmi Industrial Estate, New Link Road, Andheri West, Mumbai 400053.

Growpal Infotech Private Limited does not take responsibility for returning unsolicited publishing material. All opinions expressed in the magazine solely belong to the author and does not reflect the views of the editor or publisher.

Although the published information is verified, the publishers do not take responsibility for accuracy of the articles.

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Happy reading!

Kashmira Pathare 14

SEPTEMBER 2017

Cover Courtesy: Earthen Escape Suite, ALCHYMI by Hindware

COVER STORY

Designed by Khosla Associates every inch of this house based in Bangalore aligns itself to the tenets of Vaastu

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COVER STORY

vaastu a question of alignment

In pursuit of understanding the ancient science, iDecorama spoke to numerous experts and in doing so we also tried to correct a few conceptions which are assumed to be true.

SEPTEMBER 2017

27

COVER STORY

Taking note of the temperate climate the designers added a pool in the design scheme.

“

To put it simply Vaastu Shastra is an elaborate set of principles since millennia. It lays great emphasis on ratios and proportions which are universal and timeless

”

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F

or an individual “marriage” and “housing” are ideally one time decisions hence there is a tendency to explore any body of knowledge that govern these events. The idea is to ensure that the human lives involved in the process are blessed with happiness, and have a long and illustrious life.

Since marriage is not exactly the expertise of our publication, we will stick to housing and elucidate on the significance of Vaastu in architecture.

To put it simply Vaastu Shastra is an elaborate set of principles since millennia. It lays great emphasis on ratios and proportions which are universal and timeless. It’s akin to the concept of the Vitruvian man which will continue to maintain its relevance. Moreover, it is

fundamentally based on the earth’s magnetic field and its influence on physical masses.

The significance of Vaastu continues to charm the young generation who wish to be global yet rooted in the tenets of this science.

“A lot of clients we work with,” says Ar. Sandeep Khosla, Principal Architect, Khosla Associates, “request us to design their abode as per the tenets of Vaastu.” He points out to a project designed in Bangalore “In keeping with the clients desire for a strictly Vaastu compliant house, the placement of spaces in the house are in sync with the plan of the Vaastu Purusha Mandala . Thus apart from positioning the main areas of the house according to the elements

“

Earlier in the year the IIT – Khg introduced Vaastu in the curriculum, for many intellectuals this was akin to saffronisation of education since Vaastu is inextricably related to the Hindu way of living

”

– Master bedroom in the Earth zone (SW), kitchen in the Fire zone (SE), and the pool and entrance in the Water zone and Air zones (N and NE), - even positions of doors, the direction of the stairs, location of beds, wardrobes and desks and the positions of the wc’s in the bathrooms had to be in accordance with the correct energy flows.

Vaastu in contemporary times is being explored in renowned academic institutions. Earlier in the year the IIT – Khg introduced Vaastu in the curriculum, for many intellectuals this was akin to saffronisation of education since Vaastu is inextricably related to the Hindu way of living. However experts opine it as an unfortunate event. “Vaastu has its foundation in the earth’s magnetic directions and the effects of earth’s magnetic field on any built mass, as also that between

In keeping with the clients desire for a strictly Vaastu compliant house, the placement of spaces in the house are in sync with the plan of the Vaastu Purusha Mandala

Ar. Tapan Maharishi

“

Vaastu has its foundation in the earth’s magnetic directions and the effects of earth’s magnetic field on any built mass, as also that between multiple built masses. It has simple physics at work which has not been researched enough

”

multiple built masses. It has simple physics at work which has simply not been researched enough,” says Ar. Tapan Maharishi, a fourth generation student of Vaastu and whose father Dharnidhar Sharma has successfully utilized the principles of Vaastu for 35 years across a range of residential, commercial and industrial projects.

Relying on the scientific tenets of Vaastu Mr Dharnidhar Sharma has arrived at the same inference each time he addressed an issue pertaining to a defined alignment.

“A simple example.” says Tapan, “is that Vaastu, thousands of years ago prescribed that the human body while inhabiting a space should be aligned parallel to the magnetic directions. In recent years, there has been scientific research and it is now acknowledged as Building Biology. Any religious linkage is unfortunate.”

Dr Joy Sen who heads The Ranbir and Chitra Gupta School of Infrastructure Design and Management as well as the Department of Architecture and Regional Planning at IIT Kharagpur too believes even though the scriptures have been written in ancient linguistics, the treatise is scientific in nature.

Adding to the ongoing studies being carried out in this regard he says “In

Dr. Joy Sen

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COVER STORY

Swathes of white complimenting the greenery within at the entrance of the Vaastu House in Bangalore SEPTEMBER 2017

31

COVER STORY

“

In a recent and current initiative of what is known as SandHI, i.e., acronym of The Science and Heritage Initiative, a team of researchers are looking at deep Indian traditions through the lens of science

”

a recent and current initiative of what is known as SandHI, i.e., acronym of The Science and Heritage Initiative, a team of researchers are looking at deep Indian traditions through the lens of science. There are many areas from iconography to music; from geo-exploration to India’s longstanding creative economic traditions and so on.”

One area of focus in this initiative is Sthapatya Vaastu Vidya the science of deep Indian architectural traditions. In this regards IIT Kharagpur is doing a pinpointed scientific exploration, totally divorced from either dry secular traditions of the agnostic or the conservative orthodox religious manipulations by many pundits. SandHI IIT Kharagpur is dispassionately and neutrally looking at the heart of the ancient science that combines the patterns of shades of cosmic energy principles; diverse constructs of healthy built environment; and the deep principles of the anthropic (human based) and ecological (nature based) sciences.

“As an architect,” says Sandeep Khosla “the premise of logic in Vaastu in undeniable, usually in a country like India, when sun traverses from the east to 32

SEPTEMBER 2017

Unpolished granite stone, pebbled courtyards, concrete ceilings and cement floors add an element of rustic charm to this project

COVER STORY

The foreplay of light on the pebbled courtyard is perhaps a kodak moment

“

The biggest challenge we faced while designing the Vaastu House in Bangalore was to arrive at a visually appealing piece of architecture

”

the west the effect of heat is most prominent in the southern and the western directions, likewise it is good to note that one is ideally advised to have narrow windows and a double wall in these directions. But let me add it is quite a challenge to build such projects. The biggest challenge we faced while designing the Vaastu House in Bangalore was to arrive at a visually appealing piece of architecture from a rigid program that dictated the specific locations of various spaces.

Our approach was to respond to the traditional science, extract its essence yet arrive at a fresh and innovative interpretation of the same.

The house, built on gentle splitlevels ascends lazily from north east (the lowest point) to the southwest (highest point) and envelopes an open to sky courtyard. Its linear horizontal

lines and vast cantilevered roof forms weave around the resident trees, and large expanses of glass blur the spatial boundaries between the garden and the house. There is a mix of luxe and natural elements in the Vaastu house – rough-hewn stone steps and walls, pebbled courts, exposed concrete ceilings and polished cement floors contrast well with polished Italian marble, fine teak furniture, velvets and silks.

Directional affinities occupy a good deal of importance in Vaastu, apart from individual properties these rules are applicable to high-rises too in a precise way. “For example,” says Ar. Tapan, “a skyscraper consists of many flats aligned in a specific direction; the direction of the room, the flat, the building, the city is all the same. Everyone’s North is always the SEPTEMBER 2017

33

COVER STORY

Even though every inch of the house follows the tenets of Vaastu the interiors espouse a feel that is modern and contemporary

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SEPTEMBER 2017

COVER STORY The clever layout ensures the property is awash with natural light with soft artificial lights offering the requisite support.

“

In Hinduism, the sacred mountain Kailash has four sides, from which flow four rivers to the four quarters of the world the Ganges, Indus, Oxus(Amu Darya) and Sita(Tarim) diving the world into four quadrants

”

same. However the directional zones when being calculated are always for any plinth as a whole and never for individual units (flats) on a given plinth.”

Apart from buildings the concept of Vaastu also touches upon factors aiding organization and domestication and division of a landscape. In Hinduism, the sacred mountain Kailash has four sides, from which flow four rivers to the four quarters of the world the Ganges, Indus, Oxus(Amu Darya) and Sita(Tarim) diving the world into four quadrants. It is but needless to say that every civilization that has existed on earth or continues to exist is connected to this science of alignment and proportions. The Chahar Bagh – is a Persian quadrilateral garden layout based on the four gardens of paradise mentioned in the ancient Persian texts.

In Chahar Bagh the main building is put at the centre of a quadrilateral garden, divided by walkways or flowing water into four smaller parts.

Subsequent Islamic invasions led to the insertion of this school of thought in Islam and it became a prominent feature of the Mughal regime in India.

Humayun’s Tomb and Ram Baugh are some of the best examples of this layout.

“Indian Stapathya Veda – The Science of Vaastu,” points out Dr Sen “focusses on solar, ecological and terrestrial principles – on which everything else is based – even our nerve functions are guided by these principles – owing to the sun and the moon there are high tides in the ocean and the rivers. Similarly owing to the sun and the moon there are high tides in the inner rivers or the nadis SEPTEMBER 2017

35

COVER STORY

“

Indian Stapathya Veda – The Science of Vaastu focusses on solar, ecological and terrestrial principles

”

or nerves, that creates the play of the emotion. Hence we try to engage with the physical environment in Vaastu in order to create an initial balance and align our abodes with the harmonious forces which exists.”

The science of alignment also finds its way into Europe especially Gothic Architecture and Grecko Roman Basilicas. Dr Sen points out that “Even Gothic Architecture and

Grecko Roman Basilicas are oriented towards the sun. The orientation of the gothic chapels in the direction of light comes very close to the tenets followed in Vaastu. The large chapels called cathedrals almost follow the same principals but in the European longitudinal and latitudinal context.”

In the contemporary context one of the examples which can be cited at this point is Tadao Ando’s Church of

The property denotes a proper balance of compliance and aesthetics

Light. A small structure situated on the corner of two streets at Ibaraki, a residential neighbourhood in Japan, it features a cruciform cut into the concrete behind the altar and as it faces the east it lights up each morning forming an allegory to the Biblical declaration “Let there be light” The general tendency of the human mind is to seek a solution. A solution is usually based on the observation and inference of the co-ordinates involved.

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SEPTEMBER 2017

In a subject like Vaastu these coordinates are natural, so irrespective of where the knowledge originated the results are same globally. To some extent it is perhaps like yoga, irrespective of the religion in question the asana has the same effect on the mind, body and soul. It can be argued that the sound and intonation of the related hymns are linguistically inclined but then these are metaphors of the facts which govern the end result.

COVER STORY

“

It also rests on the shoulders of the professionals and experts, to disseminate the precise knowledge of this science

”

Likewise in Vaastu a great deal of written text may be in Sanskrit, Prakrit or even Pali but the results are universal. The continual research which is carried out by architects globally has elevated individual consciousness to comprehend this fact, that knowledge is free of barriers unless acted upon by external and unbalanced dogma of pseudo intellectuals and religious orthodoxy of different denominations.

Having said that the professionals and experts involved in the science of Vaastu also have to ensure that the knowledge does not become a ‘captive of limited availability’ and is made available to the masses in a format which is both inexpensive and lucid.

Text Courtesy: Vikas Bhadra

The interiors have a contemporary yet early feel associated with it

The symbiosis of natural elements in an aesthetically pleasing avatar is perhaps one of the USP’s of the Vaastu House

Project Details: Architects Khosla Associates Project Team Sandeep Khosla, Amaresh Anand and Lavina Taur Location Bangalore, India Area (Sq. ft) 2148 sqm.

Built up Area 1211 sqm.

Structural Engineering Manjunath & Co. Landscaping Sanjiv Basappa Civil Contractor Hi Tech Engineers SEPTEMBER 2017

37

TESTIMONIALS

what they have to say Two years ago we started our journey as a B2B architectural and interior design publication with an aim to keep the industry and its professionals updated with cutting edge projects, products, news and views across the globe. Though it has been a challenging journey, the immense love and support of the industry kept us going. We did a quick survey of iDecorama to gauge reader’s feedback on the magazine quality and content. And here’s what they have to say...

40

SEPTEMBER 2017

One of our projects was featured in iDecorama Magazine and I must say they had very well introduced the finer aspects of the project and the kind of profiling given to our firm was commendable. I would also like to appreciate their project selection, attention to detail in various designs and project and of course their printing and content quality

I I have been following the iDecorama Magazine and have also seen them grow. I think it is doing phenomenal work of showcasing Indian talents which gives me a lot of hope

— Sheila Sri Prakash,

Shilpa Architects, Founder and Chief Architect

— Bharat Yamsanwar,

Team ONE Architects, Founder & Principal Architect

Firstly congratulations!

It’s been lovely to have a magazine like this in store. Lots of interesting stuff on the magazine and we do look forward to a lot more

I think the way this publication is going; it will get bigger and better in future

— Rajeev Trehan,

— Gunisha Sanyal,

Senior Associate Architect, Architect Hafeez Contractor

Principal Architect, Hiranandani Constructions Private Limited

The iDecorama is wonderful insight into the world of design with a wide interconnected range of design related topics for today’s style - ideal for today’s style hungry and busy urban life. Every issue makes recharges the designers inside

— Raman Sikka,

Principal Architect, Sikka Associates Architects

A medium that has great content, covers all major trends & innovations and products. The convenience that they are available not only in print but also digital makes access to the information and latest products easy when you’re travelling. The crowning glory is that all this they have achieved in such a short time period. So all the very best to the full team!!

iDecorama is a beautiful magazine with superior content quality and design. The magazine keeps us well-informed with creative projects and themes which are mostly related to arts, interiors and décor. iDecorama has been a good support for me. Long way to go iDecorama, keep growing!

— Seema Puri Mullan,

— Nina Puri,

Principal Architect, Zarir Mullan Architect & Interior Designer

Principal Architect, Sanjay Puri

SEPTEMBER 2017Architects

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Within a very short time span, IDecorama has the magazine to refer, be it for architects, interior designers, or even end users. The variety of projects published, and the depth in which each one is analyzed is refreshing. Many congratulations on your anniversary, and look forward to many more

— Kayzad Shroff,

iDecorama Magazine Print - A pathbreaking magazine with contemporary choice of International and Indian Projects. The Content is well curated and is a delight to browse

— Prashant Chauhan,

Founder & Principal Architect, Zero 9 Design House

Two years is quite a milestone and I receive the iDecorama magazines regularly.

I like the fact that you guys offer a bird’s eye view of the design and interior segment looking at all the aspects involved in this creative endeavor congratulations!

— Sumesh Menon,

Design Director, Sumesh Menon & Associates

Founder & Principal Architect, Shroffleon

In a very short span of two years, iDecorama has managed to build up to a highly qualitative publication, an impressive feat. Right from the clean graphics to qualitative content which is a good mix of the established and new architects and designers, wish you many more successes in the coming years!

With the ever changing trends and new exciting materials being introduced ever so often, having iDecorama bring you the complete package for design is stimulating

— Shabnam Gupta,

Founder & Principal Interior Designer,The Orange Lane

— Sonali Rastogi, Founder Partner, Morphogenesis

Congratulations! I am so proud of iDecorama – the interior and architecture design magazine. We need more such magazines to educate India about interior aesthetics and architectural technologies. Kudos!

— Nisha Jamvwal,

Interior Architect and Columnist 42

SEPTEMBER 2017

It’s a great magazine.

Content wise they are really good, but I feel more focus should be laid on commercial interiors and other segments as well

— Khozema Chitalwala, Founder & Principal Architect, Designers Group

iDecorama Magazine is a great visual treat.

In a short span of two years the magazine has established itself and has grabbed the attention of the industry with its quality content. What I really like is the overall crisp presentation of the magazine which is very detailed and in-depth

Congratulations on completing two years!

The scale and the quality of projects published in the iDecorama magazine is truly world class. I hope you guys continue the trend of keeping us updated about the architecture and design trends in the national and international scene

— Dhananjay Shinde,

— Yatin Patel,

Founder & Principal Architect, Dhananjay Shinde Design Studio

Principal Architect, DSP Design Associates Pvt Ltd.

iDecorama as a magazine has absolutely been a quality product since its inception. There is lot of research involved in their editorials. I really like their selection of editorial matter, and project features. I think it’s a fantastic platform for our designers who churn out vibrant and colourful designs

iDecorama magazine is my ready reckoner for the products in the news.

The published projects serve as a yardstick in the professional sense and help us evaluate and enhance the expertise we offer in the realm of architecture and home interiors

— Prashant & Hemanti

— Rohit Anchan,

Sutaria,

Partner, Boolean Design Studio

Founder & Principal Architect, Centre of Living and Planning for Tomorrow

We are honoured to be featured in the esteemed publication of iDecorama and every month we eagerly await to read interesting articles featured in the magazine.

There is lot of variation and innovation involved in terms of presentation and content. The publication has maintained a standard in selecting quality projects

— Vaibhav & Gauri Shah, Founder & Principal Architect, Facilis

SEPTEMBER 2017

43

Firstly congratulations!

We are following the iDecorama magazine from the past one year and it’s been a pretty refined publication. A lot of nice projects are featured in the magazine.

It’s a great source of reference for new projects done by various architects and interior designers. So all the best for your future issues!

— Tapan & Hiral Shah,

Founder & Principal Architect, The Design Atelier

To be very honest, I have become a fan of iDecorama. I have been following the magazine and I love the content. It’s actually at par with International magazines. The editorial matter is very crisp and detailed and the way it’s presented is spectacular.

Thumbs up to the team!

Congratulations for completing two years!

It’s a great magazine and I really like the quality of the magazine in terms of presentation and content. There is good amount of research involved in some of the articles. All the best!

— Sameer & Shilpa Balvally,

— Shahen Mistry,

Founder & Principal Architect, Studio Osmosis

Founder & Principal Architect, Shahen Mistry Architects

The iDecorama Show is a wonderful idea.

For me it’s a precise concoction of design, luxury and the brands which matter. Likewise the magazine too includes projects which are topical and creative

— Salil Ranadive,

Principal Architect, Sr + A Salil Ranadive Architects 44

SEPTEMBER 2017

I remember the launch of the iDecorama magazine two years back and it has been consistently delivering the kind of information the industry needs, likewise the show too is a unique event which unveils products and services which are truly luxurious and contemporary

— Prem Nath,

Principal Architect, Prem Nath and Associates

iDecorama epitomizes a haven of creativity which can be clearly attributed to their young team, we had also been a part of the iDecormaInstagram takeover for a day and received rave reviews and responses for the work we do, congratulations on completing two years!

Last Year I had attended the the iDecorama show and it was fantastic! I remember very clearly that not only were the products world class but the presentation too was something to talk about. I have a similar expectation from this year’s show

— Hiren Patel,

— Ali Baldiwala,

Founder and Principal, Hiren Patel Architects

Principal Architect, Baldiwala Associates

iDecorama takes a look at the world of architecture and design through the lenses of creativity and the approach & presentation is truly global. I am sure there will be many more such anniversary’s to celebrate

The iDecorama show was a perfect symbiosis of comfort and luxury; it almost felt like walking into an international exhibition. The stalls and products were awesome. I eagerly await the upcoming edition of the show

— Bakir Baldiwala,

— Amit Khanolkar,

Principal Architect, Baldiwala Associates

Principal Architect, DIG Architects

I have been receiving your magazine regularly and I am impressed by the information regarding the various projects the magazine provides.

Your consistently in bringing forth the most creative projects being executed in India and the world over is truly commendable

—

Prakash Chandak,

Principal Architect, ARCHTYPE

The print quality and the presentation of projects in iDecorama is truly world class. In a scenario when many publishers tend to get distracted by big names, the magazine also brings to forth the creative expertise of emerging professionals from different corners of the globe

— Kalpak Bhandari,

Principal Architect, Veekas Studio SEPTEMBER 2017

45

iDecorama has kept me abreast of the amazing projects being executed in the architecture and design universe, for us professionals it acts as an effective resource for understanding the global undercurrents which are reshaping the creative order

— Pritesh Meisheri, Principal Architect, Prit Designers

I have been following you guys for two years; just like the show the magazine entices the reader by the way of its presentation; not to mention the well edited stories which are important to us as industry professionals, the website too serves as a vault of relevant information

— Dilip Parmar,

iDecorama offers access to a broad range of architecture and interior projects.

My only suggestion to you guys will be to include something in your magazine which is institutional so that it connects with students at college levels and helps them to put forth their work

— Parvez Charania, Partner, KPa Architects

iDecorama is a good magazine, I believe if you guys focus a little more on the international projects it elevate you guys to a level that is truly global

— Yogesh Wadhwana, Principal Architect DWG Designs

Principal Architect, DilipParmar and Associates

In the realm of architecture and design iDecorama has always maintained a precise balance between creative endeavours of the east and the west.

I would also like you guys to regularly focus on sustainable projects which make a difference to the overall ecosystem

— Nilesh Gandhi,

Principal Architect, Metadesign (India) Pvt Ltd 46

SEPTEMBER 2017

The content is really good. I keep on reading it on and off and I always have a copy along with and it is a great source of reference

— Vipul Mazumdar,

Business and Creative Head, Interics Interior Consultants

The overall look of the iDecorama magazine is global. It introduces us to products and projects all over the world and I think it is a beautiful source of reference for quality products and projects

— Miloni Sampat,

Interior Designer, Miloni Sampat & Associates

iDecorama is rich in content and includes a clever balance of projects and products which are innovative and useful to professionals like us. Congratulations on completing two years and I wish you all the best

—

It good that iDecorama is integrating recent design trends and it’s a brilliant source of reference for project and products launched across the globe

— Arrshie Singh,

Ketan Chavan,

Interior Designer, Aesthos

Principal Architect, KCL Design and Architecture

iDecorama focus on content and content presentation is simply superb. I have been receiving the copies for a few months now and must say that the articles not only engaging but informative as well

— Avinash Padte,

Principal Architect, Anukruti Designers Pvt Ltd

The iDecorama show last year was very exciting as it comprised of some exciting brands creating products in the Indian design space. Besides, the magazine has constantly endeavored to showcase upcoming design talent from India and across the globe

— Arjun Rathi,

Principal Architect,Arjun Rathi Design Studio SEPTEMBER 2017

47

My heartiest congratulationsfor successfully completing two years. I hope iDecorama grows even stronger a significant and enthralling resource of latest architectural and design trends to its readers as it has always been. I wish you all the success for moving forward

—

Gaurav Malhotra,

We love to check in with iDecorama for trending stories that are happening pan-India and worldwide.

As well, it’s one of our go to sources for the latest on Architecture.

— Gaura,

Sr. General Manager – Marketing, Sarita Handa

Managing Director, Hansgrohe India Pvt. Ltd

I have been following you guys for two years; just like the show the magazine entices the reader by the way of its presentation; not to mention the well edited stories which are important to us as industry professionals, the website too serves as a vault of relevant information

We love iDecorama Magazine digital & print because it’s a platform for new designers and designs. The content provided in the magazine is quite refreshing

— Radeesh Shetty,

— Ms. Charu Malhotra,

Director, The Purple Turtles

I would like to congratulate iDecorama on their second anniversary. I believe the team puts in great amount of effort and dedication in finding new and trending designs to showcase to their readers. The magazine reflects latest trends and inspirational articles for young designers and homemakers to follow

iDecorma is a must read magazine for home decor sector that discovers thousands of inspiring ideas by the renowned interior designers and architects.

Each section of the magazine are well researched and updated. It provides authentic information in terms of emerging trends and themes in the home decor segment

— Shikha Barasia,

— Nomita Kohli,

General Manager, Marketing, Somany Ceramics Limited

Founder, Square Barrel

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Interior Designer, Wisma Atria

Firstly, Congratulations to you and your team on successful completion of two years and thank you very much for featuring CMC in your prestigious issues. I am looking forward for a long term association and awaiting to read many such informative and valuable stories in forthcoming issues too. The magazine’s layout is brilliant. It packs interesting content aided by compelling visuals. The uncluttered, eased out way clearly defining and then elaborating the matter while covering the entire gamut of architecture in a single issue has won us over. The magazine cover and its presentation is another aspect that distinguishes iDecorama from the other magazines in the league

iDecorama is one of our favourite Indian magazines.

We love the fact that it not only features but also focuses attention on upcoming artists and designers from around the world. It truly has an international and urban flair. The remarkable photography and crisp and stunning layout of iDecorama has us looking forward to its each issue and article. We extend our best wishes to the editors

— Ashish Bajoria & Suman Kanodia, Co-Founders, Scarlet Splendour

— Vikas Kesarkar,

Vice President- Marketing, Classic Marble Company

iDecorama has quickly become one of the finest and leading multimedia platform in the space of Architecture, Home Décor and Interior styling, bringing the latest trends from India and abroad to its readers. While the magazine is very rich in content and production values, the mobile app also provides their content to people on the go. As a brand H&R Johnson has always been at the forefront of innovation & redefining lifestyles of our customers with our wide range of products and solutions. We are happy to be associated with iDecorama as an advertiser and product showcase platform. On this their second anniversary, we wish them even greater success ahead

— Ketan Trivedi,

Decorama is the market leader that values premium & niche category in therealmof Architecture&Design Magazine. The magazine has a commitment towards technology, quality and design. Decorama has always been known for adhering to quality and maintaining high standards. Deriving design clues from the ever changing fashion world, and focusing on high-end technology, with immense amount of research that goes into each world class article

— Ashwin Ravindran,

Sr. Product Manager, Franke Faber India Private Limited

Sr. General Manager – Marketing, H&R Johnson (India)

Decorama is a great show - the quality of exhibitors and visitors was exemplary! It was an absolute pleasure to be a part of the first ever Decorama Design Show. Kashmira, Bharat and their team outdid themselves. Decorama is creating an iconic and much needed interiors show for the region. We highly recommend a visit if you are in Mumbai

— Ritika Dhamija,

Co- Founder & CEO, Iqrup + Ritz

iDecorama is a one stop for anyone with a penchant for interior designing. The write-ups are well-researched with useful, customized inputs for the readers. A thorough read of the iDecoramamagazine gives us key inputs on trends and changing customer preferences to complement our initiatives. Real images, original stories and opinion pieces from industry stalwarts make iDecorama a snazzy journal. On its anniversary, HOF wishes the iDecorama team many more milestones to achieve to add value to homes

— Dhruvin Patel,

Director- Communication & Exports, HOF SEPTEMBER 2017

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DESIGN DESK

The artificial skylight above the working area is one of the USP’s of the space

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DESIGN DESK

The company was started as a small business primarily driven by imports, however with time it grew.

Within a timeline of 20 long years the growth patterns surged and it was time to connect the dots in the narrative

naturally inclined The Modern Sampran Wangprom Office in Thailand designed by Apostrophy promotes the brand values of the company in a stylish yet professional way

“

Based in Sampran district, Wang Prom is one of the leading companies in Thailand offering herbal products

”

O

pulent royal palaces, ancient ruins, ornate temples and tropical beaches; with its “weapons of mass attraction” Thailand is perhaps one of the most preferred honeymoon destinations. It is here that our team found an office space which is draped in a modern yet esoteric avatar.

Based in Sampran district, Wang Prom is one of the leading companies in Thailand offering herbal products.

The company was started as a small business primarily driven by imports, however with time it grew. Within a

timeline of 20 long years the growth patterns surged and it was time to connect the dots in the narrative.

Apostrophy, a multi-disciplinary studio based in Bangkok was roped in to do the task.

“The client,” say the architects “wanted the office space to herald an aura of the 80’s, when the business was incepted, at the same time the idea was to espouse a contemporary look using local materials. The attempt was clearly to retain the originality of brand in true light whilst adding to it a dash of present day modernity” SEPTEMBER 2017

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DESIGN DESK

The reception area is artificially illuminated with an array of directional spotlights

Across the working area a dark green wall features certificates, paintings and accolades won by Wangprom

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The office space consists of four dedicated areas beginning with the reception which is an absolute stunner.

Designed using glass, veneer and directional spotlights, the reception area acts as a creative summary of what awaits inside. A retro neon signage and a wooden sofaset add an element of magnificence to the design scheme. The working area which lies beyond, separates itself from meeting area using a clear glass sliding panel.

But as and when necessary these separated zones can be unified as one.

The artificial sky light above the working area is one of the USP’s of the office space. It makes overall space look akin to a glass house café. It also adds an element of visual allegory making the ceiling seem higher. Located in a corner, the director’s room espouses privacy with the required dose of comfort. The clever use of clear glass

DESIGN DESK The strategically located directors cabin enables him to observe everything in the office space

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DESIGN DESK The colour green and veneer clearly dominate the interior design scheme

“

The benevolent use of glass illuminates the space with sunlight;in the meeting room we replaced an existing wall with a full height clear glass window to achieve this effect

”

here enables the director to observe everything in the office space.

Two aspects which clearly dominate the interiors are the use of the colour green and veneer; together they concoct a tale which is visually appealing and symbolic at the same time. Glass is another element which adds light and opulence in this well designed office space “The benevolent use of glass illuminates the space with sunlight in the meeting room we replaced an existing wall with a full height clear glass window to achieve this effect. At the same time we also created a garden and pocket garden which offers the requisite amount of shade to even out the brightness and heat generated.”

The space also makes use of aroma therapy. Herbal plants placed inside the office disseminate the typical aroma associated with the herbs; it lingers in the entire space clearly reminding the visitor of Wangproms affiliation with nature.

Most of the materials utilised in the interiors were sourced locally including the dark wood veneer which adorns the existing columns and beams; the design idea the architects point out was inspired from local palaces built in and around the 80’s. The other end of the office space features a dark green 54

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DESIGN DESK

The design scheme is an esoteric representation of the business Wangprom is involved in

Much of the office space is illuminated by the natural light which flows in

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DESIGN DESK

“

The interior accessories which include furniture pieces like the chairs, sofas, cushions – then there are these carpets and even dishes; all of it was designed locally

”

The play of transparency in this office is aided by the use of glass

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DESIGN DESK wall adorned with numerous paintings, certificates and accolades garnered by Wangprom. Considering the fact that the firm deals with herbs and herbal products, the use of green aligns the brand space with the roots of the brand. The symbolic tenets of its alignment are not restricted to the colour scheme alone, even the customized wallpaper features herbs; the major ingredient of Wangprom products.

This wallpaper makes its presence felt in numerous spaces including the pantry and the restroom.

The office space showcases opulence but it is quite surprising to know that all of it was achieved on a defined budget.

The interior accessories which include furniture pieces like the chairs, sofas, cushions – then there are these carpets and even dishes; all of it was designed locally. “Because of the defined budget,” says the architects “we preserved the existing material and structure as much as possible. The flooring of the original office which features a light grey granite floor was retained. The walls were painted and some part of it was covered with custom made wallpaper. And then there’s the dark wood veneer which covers the existing columns and beams for creating a warm and welcoming space similar to what is ideally found in a tropical resort lobby.”

Green tiles in the wash area illuminated with soft lights

A retro neon signage and a wooden sofa set add an element of magnificence at the reception counter

In designing the office space Apostrophyhas tried to add a global appeal to a local product. Just like the client wanted the office space espouses modernity whilst staying true to the brand image. Working on a defined budget this is quite a feat and will ensure that Apostrophy like brand Wangprom is discussed much beyond the realm of its geographic borders.

The customised wallpaper featuring the herbs used in Wang Prom products in the pantry wall

Text Courtesy: Vikas Bhadra SEPTEMBER 2017

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WINDOW SHOP

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WINDOW SHOP The deck looks like a perfect space for an afternoon siesta

asia!

Grammatically speaking Bangkok and Wrangler are two nouns. One, among other things, is a favourite destination for bachelor parties while the other is known for its denims and cowboys.

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ith increasing globalisation brands are moving much beyond their geographical borders. The hope of finding access to larger markets and increasing profits has seen major brands execute this exercise and brand Wrangler is one such brand.

Since its inception Wrangler was associated with the cowboys who would wear the denims in a rodeo and with time its popularity soared beyond the USA. After having found success in the American markets Wrangler decided to open up to the Asian- Pacific region and

in the next few pages we will focus on one such store.

This store based in Bangkok was designed by UXUS an independent multidisciplinary design agency specializing in strategic design solutions for: retail & marketing besides architecture & brand environments. of core challenges which UXUS encountered was to redefine Brand Wrangler in the Asian context,� says George Gottl, Chief Executive Officer and CoFounder of UXUS “Cowboys are quite iconic in American culture, however are quite a foreign concept to the Asian consumer, SEPTEMBER 2017

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WINDOW SHOP George Gottl, Chief Executive Officer and Co-Founder, UXUS

“

Cowboys are quite iconic in American culture, however are quite a foreign concept to the Asian consumer, which required for an adaptation of the Wrangler brand heritage

”

Photo Courtesy: Marc Haers.

Team UXUS in collaboration with the Wrangler team designed the new logo of the brand for the Asian region

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which required for an adaptation of the Wrangler brand heritage. Leveraging a unique consumer insight that in Asia a motorbike rider is the modern day cowboy, the Wrangler Roadhouse was designed as per the re-defined inputs, it captures the spirit of biker hangouts where riders share their stories, passions and get new gear.

Going beyond a retail store, it is the destination for new generation of denim lovers to connect, explore and discover the latest denim culture.”

“For the Asia-Pacific market, ”adds George “we designed a new Wrangler icon to ensure clear recognisability across different regions. We were given access to Wrangler’s design and advertising archives, and after some thorough research we identified key forms we could reference and refine.

Based on these sketches, we fine tuned our selection and tested the designs with the key market groups. Once we had a final direction chosen by the client, we explored ways to bring the new icon to life within the retail environment.”

All through the store the neutrality of the palate was important keeping in mind the merchandise receives the necessary attention. To achieve the desired look, the material palette crafted for the Wrangler Roadhouse

WINDOW SHOP

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WINDOW SHOP

Wrangler has been draping the dudes in denims since 1947

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WINDOW SHOP The new logo heralds all the products displayed in the store

Going beyond a retail store, it is the destination for new generation of denim lovers to connect, explore and discover the latest denim culture Even the illuminated light boxes offer the right dose of leverage to brand Wrangler

“

took visual cues from the roadside rustic hangouts and industrial details found in biker workshops. The selected palette included authentic materials such as brown oak, black mild steel, concrete and recycled denim. These materials were applied to the store design using refined and contemporary principles to evoke a contemporary roadhouse.

The lighting scheme too was strategized to ensure it offers the requisite amount of brand leverage “The collection of

lights curated for the new retail design complemented the roadhouse look & added limelight to the products put up for sale,” says George “We created a bespoke Wrangler fluorescent light branded with the newly created icon and signature shape language. Centrally positioned over the main walkway, the unique light fixture subtly brands the space upon entry and highlights the main products on offer. Communication touchpoints – such as a highlighter wall and messaging clip boards were designed

The spots are flexible and can be adjusted as needed when the overall store layout changes with each collection and season ensuring the customers gaze is directed to the most important store features

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”

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WINDOW SHOP as illuminated light boxes to ensure Wrangler campaigns and messaging was a focal point throughout the customer journey.�

In a retail store flexibility is the key UXUS paid apt attention to this fact. Black directional track spotlights attract attention to the wall bay and mid floor products. These spots were kept flexible to ensure that they can be adjusted as needed when the overall store lay-out changes with each collection and season. Behind the cash desk a large scale light box showcases the latest seasonal campaign to reaffirm the brand spirit at point of purchase. A flexible clip mechanism light box accommodates 1 large image or 16 smaller images for rich storytelling at the cash desk.

The walls and flooring display uniformity in material and colour unlike the dedicated areas “All the touch points through the space

The walls and flooring display uniformity in material and colour

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The accessories were carefully chosen to herald an aura of the bikers haven - the modern day cowboy

WINDOW SHOP

The arrangement of franchise ups the ante which blends well with the style quotient of the brand

The space espouses a degree of flexibility allowing the client to showcase the franchise in varied ways

were important,” says George “communication wall, dressing room and dressing area, the cash point were designed to garner the requisite attention, and they serve as spaces where you could engage the prospective customer. Rest of it was laid out in a way such that it incorporated a degree of flexibility so that the client is in a position to display the franchise in a way they desired. Even the furniture and fixture system with a strong modular aspect is highly flexible allowing for multiple configurations. Each system can be modified to the space and transformed with each season.”

Creating a new concept and roll out manual for a brand in a different geography is quite challenging, add to that consistent and adaptable execution. In collaboration with the Wrangler design team Team UXUS managed to achieve this in a way desired by the client.

Photo Courtesy: Peter Tijhuis.

Text Courtesy: Vikas Bhadra SEPTEMBER 2017

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ON DISPLAY

A private garden with a cabana in your villa, will be the envy of others

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ON DISPLAY

nahar luxur the cradle of

Modern amenities and international designs come together at Nahar Group’s luxury villaments says Ms. Manju Yagnik, Vice- Chairperson of Nahar Group.

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hat according to you is the brand USP of Nahar?

Credibility plays an important role in determining brand strength and acceptance. Commitments fulfilled in the past serve as yardsticks to future development. Nahar Group continues to win over new customers in generations to come owing to our past prowess in delivery.

We seek to build a better future for our customers by leveraging our expertise and by collaborating with the best in the industry to create quality landmark destinations. Having proved its proficiency in developing integrated townships, lifestyle residences and industrial spaces we have also marked our footprint in the field of education by launching Nahar International School which is affiliated to Cambridge School Network, and in healthcare through Nahar Medical Centre incorporated with technologically advanced diagnostic facilities. Nahar’s Amrit Shakti is our flagship project at Chandivali in Mumbai that boasts

over 32 high - rises extending across widely spread lush green landscape. One has the choice of 2, 3 & 4 BR (Bed Rooms) luxurious residences and villaments within the township.

The township also houses a Jain temple (under construction) and a contemporary business centre to facilitate all the office requirements for the residents wishing to conduct business closer from home.

Other landmarks created in the residential, commercial and Industrial segments are located at Worli, Lower Parel, Bandra, Versova, Goregaon, Bhandup, Mulund and many other areas of Mumbai. Shah &Nahar Industrial Estate at Worli in Mumbai is the creation of The Nahar Group.

Tell us more about Nahar Group’s Luxury Villaments Creating the perfect environment at your home or office is fundamental for you to being happier, more focused and relaxed. It is a proven fact that our environment can affect SEPTEMBER 2017

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ON DISPLAY Every room in the villament is features exquisite & antique furniture

“

We seek to build a better future for our customers by leveraging our expertise and by collaborating with the best in the industry to create quality landmark destinations

”

our mood, productivity and creativity.

Keeping all these factors in mind, the Nahar Group in Mumbai has designed ‘villaments’ for sheer luxury living. The villas are a clever amalgamation of modern amenities and international designs; hence elements for these villaments were sourced from national and international destinations. Each villa is designed in a unique style, for instance, one is European design, one is Balinese, and one is country style.

The house has classy oriental motifs

Manju Yagnik

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ON DISPLAY Furnished with international style, the dining & living area exudes a sense of grandness at the first sight.

“

Nahar Group is working with global talents like Mr. Hafeez Contractor and SaidahTaib of Taib Landscape Studios Pvt. Ltd. Singapore, to create luxurious apartments and villaments at Nahar’s Amrit Shakti

”

– serene Buddhist carvings– which go hand in hand with contemporary touches of decor. The master bedroom is draped in polished hardwood floor, the finest in natural fabrics, intricate carvings with Balinese motif. A pirate themed kid’s bedroom epitomises creativity. The beds in the shape of sailing ships and the aged planking of the wooden floor resembles a ship’s deck and antique flintlock pistols hang on the wall.

Hospitality is an art form especially when the guest bedroom itself is a work of an artist. Spot-lit metal artifacts and statuettes decorate each corner, while rich drapes and bed spreads accent the overall feeling of sheer luxury. If you have a private garden which allows you to soak in nature, you can have a cabana to relax in, to have a conversation with

your partner or friends or to just tune yourself to the greenery around. A pebbled pathway will leads through the lawn towards a lotus pond. Total bliss!

Does the project involve the participation of global architects and designers?

Nahar Group is working with Global talents like Mr. Hafeez Contractor and Saidah Taib of Taib Landscape Studios Pvt. Ltd. Singapore, to create luxurious apartments and villaments at Nahar’s Amrit Shakti.

What are the dedicated spaces and other amenities made available?

Dedicated spaces include a large vehicle free podium garden, rejuvenating gardens, multiple azure water bodies, fascinating sculpture SEPTEMBER 2017

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ON DISPLAY Retire to the bedroom at the end of a hard days work

garden and engaging imported kids’ play areas. Innumerable amenities to enjoy include skating rink, sculpture garden, life-size chess board, life-size snakes & ladders, multiple dedicated kids’ play areas with kompan turf and Danish play equipment, mural garden, jogging track, amphitheater, squash court, badminton court, table tennis, kids’ swimming pool, reflexo path, tennis court, indoor game area in clubhouse and pool & billiards.

Nahar’s Amrit Shakti is a fully equipped township that also includes Club Bloomingdale, A Jain Temple (under making), Nahar Medical Centre, Supermarket, Nahar International School, Nahar Business Centre, and Shopping Plaza.

Nahar Group has a track record of success in Mumbai; do you wish to explore other locations too including international locales?

Yes, after having established our repute in Mumbai, we have set footprints in Ahmedabad, Rajasthan, Pune and Chennai. We are creating more iconic places by entering into new geography and expanding our footprints nationally.

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The villaments espouse an aura of royalty, fit for a king

ON DISPLAY

The villaments are adorned with art pieces that are truly world class SEPTEMBER 2017

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ON DISPLAY

The villaments are nothing less than a master piece, a name plate for your life that’s spells- private & exclusive!

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ON DISPLAY The guest bedroom is a visual treat that will leave a lasting memory of the quality time spent

“

One of our latest offering is ‘F-Residences’ at Pune, a branded 23 storey project designed by international experts

”

One of our latest offering is “F-Residences” at Pune, a branded 23 storey project designed by International experts. It is a precertified GREEN building. We are trying to give our customers a NEW FASHION HOMES way above the level Pune has experienced.

We believe in creating spaces differently which adds value to residents’ life. Doing a project in Chennai has been a very strategic decision for us. Chennai is dominated by well-educated and intellectually affluent class of people. It is growing

fast compared to many other cities in the country. It has everything to offer, right from scenic beauties of Buckingham Canal, Tiruvanmiyur, Besant Nagar and Adyar River. Our offering of “Tower of Adyar”, an uber luxury residential project is a very strategic one as it is close to educational institutions, hospitals, financial institutes, entertainment and lifestyle centres which makes it a perfect place to reside. It is also well connected to airport, rail, the IT Corridor and East Coast Road. XXXX X XXXXXXXXXXXXXXXXXXX.

The villaments are a perfect mix of palatial & contemporary living

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INSPIRED SPACES

the office

space as art

installation

“

Classifying the office space that Mr. Sinha has has made simply as ‘interior decor’ would be to reduce what he has visualised on the same lines as his other installation art work

”

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“M

aking art involves an emotional journey”, Calcutta based artist Narayan Sinha tells me. He is describing to me the rather fascinating process of designing the office of renowned production house SVF Entertainment Pvt. Ltd. As an artist who self identifies as a sculptor, he hesitates to classify what he has made simply as ‘interior decor’. This would be to reduce what he has visualised on the same lines as his other installation art work. “An immersive installation, then”, I offer, “exactly”, he quips.

Mr. Sinha, the man who conceptualised a whole 25,000 sq ft office space as an immersive installation, has traversed a trajectory of creativity that simply cannot be contained under nominal categories and disciplines. Although he

established himself as a sculptor, he quickly realised that this only served to limit his framework, making his art exclusive pieces that could only be displayed in the context of the art gallery, to a specific, elite audience. He moved intuitively into jewelry making, seeing there an output for his skills of carving, shaping and molding things.

The SVF office project is another such stop in his extraordinary journey.

“The pair of door handles that greet you as you enter the office is a tribute to the spotlight. They are made of repurposed light stands.” A film lover, Sinha wanted to consciously introduce a reverence for the reel, which would serve as the thematic groundwork for the design. He developed his vision to the client over more than fifteen candid dinners and chats, and was awarded full freedom to unleash his aesthetic intuitions upon the space.

INSPIRED SPACES

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INSPIRED SPACES The design incorporates a balance between the glamorous and the cosy

“

I wanted to create a place that resonates with energy and glamour and motivates everyone in the space

”

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Although he was first approached to create an installation that would be part of the renovated office space, it became clear that his astute vision was expansive enough to fill the whole office space.

Delightfully eloquent, he breaks down every little bit of the meticulously designed space for me.

The reception area features a stunning chandelier made of trumpets with a shiny brass finish. “I have generously used musical instruments because SVF is also an ace music production company”. The idea was a create a space that inspired creativity with these persistent and aesthetically placed references. “You know, offices in Calcutta tend to be very casual. People come and go, and not much might be

done in between. I wanted to create a place that resonates with energy and glamour and motivates everyone in the space”. There is room, too, for the casual, loungy element that is so essentially a part of Calcutta, in the industrial style cafeteria. This unique response to the context of Calcutta and Bengaliyana unsurprisingly serves as a thematic basis. Tinted orange filament light bulbs on a C Stand fall on a picturesque cityscape of Kolkata, the city of joy. The main office area has a unique light installation with 213 taxi headlights, rekindling nostalgic memories of people traveling together in quaint yellow ambassadors early in the morning.

The whole office is draped in an appropriate nostalgia that evokes the

INSPIRED SPACES

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INSPIRED SPACES

Mr. Sinha insisted on a functional library

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INSPIRED SPACES

“

There is room, too, for the casual, loungy element that is so essentially a part of Calcutta, in the industrial style cafeteria

”

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INSPIRED SPACES

“

The whole office is draped in an appropriate nostalgia that evokes the history of the celluloid industry

”

history of the celluloid industry. The projector, a symbol of a bygone era is carefully utilized as a reception desk.

“I isolated a special area to pay tribute to the big, revered names like Satyajit Ray, Ritwik Ghatak, Rituparno Ghosh”. Elements like these at once evoke the past in an ethos of modernity. A table lamp sits covered in negatives that act as a shade. These negatives were carefully handpicked from a documentary about Rabindranath Tagore. There is a certain balance between the perspective of 82

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The space pays tribute to the history of film

INSPIRED SPACES

“

Canvas cuttings of a painted camera are laid out ambiguously, reflecting the way films tease the vision.

It is in the way that these elements come together that a quality of immersion is experienced in the space

”

Calcutta and the global world that is achieved in subtle kinesthetic touches like the widespread use of monochrome black and white that also extends the timelessness that governs the design.

Elsewhere, the monochrome is playfully offset by the generous use of glass, for colour, reflecting the vividness of modern cinema. Canvas cuttings of a painted camera are laid out on glass, the final form ambiguous enough to flit between a butterfly, a man, and so on, reflecting the way films tease the vision. It is in the way that these elements come together that a quality of immersion is experienced in the space. The box and book installation represents how, as you flip through the pages of a book, the words take you to a surreal voyage, an art of balance and liberation, for the uninhibited ideas our minds possess. “It is ultimately the exchange of ideas and creativity through collaboration that I value about each project”, Mr. Sinha smiles. The fact that there is a marked increase in energy levels, along with highly positive feedback from some big names who visited the completed office doesn’t hurt.

Text Courtesy: Faustina Johnson SEPTEMBER 2017

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DESIGN TALES

an edifice of values & work ethics Ar. Ravi Sarangan of Edifice Consultants shares interesting anecdotes about his firm’s inspirational journey and other interests in a candid conversation with Kashmira Pathare

Ascendas, Commercial Building at Bengaluru

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DESIGN TALES

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DESIGN TALES Standing top row ( L to R ): Sanjay Srinivasan | Ravi Sarangan | Sanjay Nayak Middle row sitting ( L to R ) : Prashant Manjeshwar | Manoj Choudhury | Laxmi Menon | Sangeetha Shenai Sitting bottom row ( L to R ) : Sachin Bhatt | Ramji Sarangan | Shaon Sikta Sengupta

M

umbai based architectural firm, Edifice Consultants is better known for its sustainable designs and voluminous projects. Founded by architect duo Ravi Sarangan and Sanjay Srinivasan, the firm specialises in a number of architectural and urban design services that have won them recognition in India and abroad. The architectural projects developed by the firm aims at improving the immediate environs of the project and contribute to the wellbeing of its occupants and its social environs. In the following interview, Ar. Ravi Sarangan talks about his firm’s design journey, philosophy and other interests.

Tell us something about your design journey and the various experiences you went through?

Right after graduating from Sir JJ College of Architecture in 1987, Sanjay Srinivasan and I decided to set up our own practice, as it was quite fashionable in those days, especially in the early 90’s to start your own enterprise. This profession actually demands for self-practice. Post our mandatory 16 week, professional training, we took that plunge and started our practice from our homes.

Being a young firm, nobody trusted us with our architectural skills and hence we received a few interior assignments. I remember very well, our first project which we had undertaken was a small kitchen unit which was executed for Rs.6, 000.

Subsequently, we received our first major interior design project from the Indo American Chamber of Commerce (IACC) which led to a few more, from their members. The post liberalization era in the early 90s also turned many 86

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things in our favour, as during this time the Information Technology sector witnessed a major boom. Since one of our initial clients were a couple of IT firms, I wrote a letter to Mr. Narayana Murthy at Infosys and he responded to my email within 48 hours and asked us to meet him in Bangalore. Mr. Murthy was very impressed with the body of our work and he assured us that he would come and meet us at our Mumbai office. In the meantime we had already set up a small office space which was a 16ft x 9ft garage in Chembur, Mumbai.

Due to work commitments Mr. Murthy couldn’t make it to our office, but he visited a couple of our projects in Mumbai and gave us our first project in Manipal Centre, Bangalore. This proved to be a major breakthrough for us. We delivered that project in record time and later we did their second project in Chennai followed by their third project in Mangalore

“

We started Edifice with a desire to create built environments in a manner which was a departure from the then prevalent traditional firms.

We ensure that our designs are sensitive to cost, environment, usage of resources and are energy efficient

”

DESIGN TALES All these projects were bagged by you through word of mouth?

Not really. We believed in the power of writing to clients. So initially we used to write and approach the clients. And now we have clients who come to us directly.

How has your design philosophy evolved over time?

AMRI Hospital , Bhubhaneshwar

& Chennai. In the ensuing period, we also received projects from Wipro, Cognizant, Satyam and it was a boom time for us. In 1999-2000, TCS and Cognizant approached us to execute their end to end campus that included the building + interiors. We did a project for CTS at Kolkata and for TCS at Thane. The project for TCS dealt with converting an old factory into an office space. Similarly for the Vodafone Headquarters, we had converted an old factory into an office space. Likewise, Tata Teleservices also approached us to convert an old factory into an office space. So suddenly out of nowhere we started bagging these really large architectural projects and as a result our organization’s strength grew from 16 in 1996 to 100 in the year 2000. And that’s how Edifice developed itself into a large format architectural practice offering versatile design solutions.

In addition to Sanjay and me, we have on board, Manoj Choudhary and Sachin Bhatt taking care of critical functions and they are helped

by Sangeetha Shenai, Shaon Sikta Sengupta, Prashant Manjeshwar, Sanjay Nayak, Ramji Sarangan and Laxmi Menon. We work together as a team.

We started Edifice with a desire to create built environments in a manner which was a departure from the then prevalent traditional firms. We have as many design philosophies as we are designers. We ensure that our designs are sensitive to cost, environment, usage of resources and are energy efficient. We believe that every time we design, we should be making a concerted effort to improve the immediate environs of the project, and contribute to the wellbeing of it’s occupants and it’s social environs.

We also believe that every project that we handle should be genuinely

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DESIGN TALES

JSW Headquarters , BKC, Mumbai

“

The quality of education has deteriorated in the recent past and it needs some drastic revamping.

There are too many colleges emerging today but serious efforts should be laid to uplift the quality of teaching imparted in these colleges

”

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sustainable and go beyond mere green certifications. We believe in trying to exceed expectations and also aim to delight our clients, as well as ourselves when we ideate, collaborate, engineer and provide the apt design solution.

Besides, while handling each of our projects all these years, we have also ensured that our idealism has remained untarnished.

You have a bouquet of projects to your firm’s credit – Master planning, architectural & Interior Designing of projects, Commercial, Healthcare, and Hospitality etc. What type of projects do you enjoy the most and also enlighten us about the peculiarity of these verticals?

Every project is exciting and unique to us. Since the inception of our firm in 1989, we were very clear that we wanted to diversify ourselves into various verticals and services. In addition to interiors and architecture, we have developed expertise in

Urban design across the Corporate, Commercial, Residential, Hospitality & Healthcare verticals.

Each section of our firm has developed into an independent vertical specializing in that segment.

Hence, in our corporate vertical you will find individuals who specialise in corporate interiors, likewise healthcare hospitality and the Urban Design verticals. The major highlight of our firm is that we engage some highly talented professionals, some of whom have graduated from eminent institutions such as Harvard, MIT and Berkeley.

As you said that your firm believes in experimenting with unique and sustainable designs. So how do you keep your employees motivated and abreast with latest trends in architecture?

Once every quarter, we call an eminent personality from the architectural fraternity to our studio and request

DESIGN TALES CIPLA, Vikhroli : R&D facility

Ascendas Bengaluru

them to share their thoughts and personal design philosophies. To name a few, we have had lectures rendered

by Ar. Nimish Patel, Ar. Ratan Batliboi, Ar. Dean D’Cruz, Ar. Girish Doshi, Ar. Shirish Beri, Ar. Shimul Kadri, Ar. Bijoy Jain, Ar. Anupama Kundoo , Ar. Brinda Somaya, Ar. Sameep Padora and many more. Moreover, we are constantly seeking feedback and suggestions from our clients which has helped us to keep ourselves abreast of what is happening around us.

What sets you apart from other contemporaries?

We believe that sensitivity is the one quality that distinguishes our designs.

Another aspect which is different from all the other architectural firms is a result of us having adopted a generic name for our firm-‘Edifice.’ Being a large architectural practice, we offer unique and distinct design solutions to each of our clients rather than imposing something which is branded SEPTEMBER 2017

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Syntel, S.D.C, Chennai

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DESIGN TALES J.S.W. Corporate Office, BKC

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under a ‘starchitect’ title. Moreover, we believe in investing in our people.

Today we have got employees who have spent 15 and 20 years in Edifice.

We have eight branches in the country which gives us a more holistic view. For us, our people come first and then the clients. So we have built a great family which is very rare in today’s times. We are 27 years young firm with deep rooted values and we are very proud of this fact. Another important aspect is the two important attributes that each Edifician has imbibed over the years, namely humility and mutual respect. This has helped us forge a deep relationship with our clients, consultants and vendors. In a way we have developed a whole ecosystem and we share a symbiotic relationship with them.

Edifice- Version 2. During this period, some really talented people joined our workforce and our primary focus was to excel on design, while still handling large projects. Last year, we completed the Tata Realty-Ramanujan IT Park at Chennai which was a 6 million sq.ft structure and was completed in a span of four years. We had also delivered three campuses for Tata Consultancy Services at Gachibowli and Adibatla at Hyderabad and Hinjewadi, Pune totalling to around 6 million sq.ft. We also did the JSW Corporate office at BKC and the Corporate Office for Reliance ADAG at Santacruz.

For us, our people come first and then the clients. So we have built a great family which is very rare in today’s times. We are 27 years young firm with deep rooted values and we are very proud of this fact. Another important aspect is the two important attributes that each Edifician has imbibed over the years, namely humility & mutual respect

”

Tell us about your firm’s major achievements?

There are two distinct periods of growth. The first one was between 1999 till 2007 which saw some frenetic growth in the country due to economic liberalisation and the I.T boom. We learnt to handle some large projects. We delivered large complicated projects for clients such as Infosys, Cognizant, HCL etc. in record time. The second period was from 2007 to the present, which was post the Sub Prime crisis - we call this as

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DESIGN TALES Taj Gateway, Pune

In the residential space we did projects for Mahindra Lifespace and Tata Housing- who are known to work with international firms. In the Commercial space we have been working with Kalpataru and Ascendas.

In the recent past, we stood first in the design competitions for the design of three - All India Institute Medical Campuses in India and the Headquarters for the Ministry of New & Renewable Energy in Delhi and we are currently working on the same.

Retaining our clients and employees have been our major achievement.

Who have been your mentors?

In terms of architecture, our role models are firms such as Skidmore Owings & Merrill & HOK and individuals such as Bijoy Jain and Nimish Patel. I also look up to Corporate Leaders such as Mr. Narayana Murthy, Mr. Sajjan Jindal, Mr. Anand Mahindra, Mr. Ratan Tata, Mr. Azim Premji, Mr. Dhirubhai Ambani and Mr. Verghese Kurien. I admire them because they have helped build India.

P.B.E.L. City, Hyderabad

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DESIGN TALES T.C.S. Hyderabad Phase II

“

Once every quarter, we call an eminent personality from the architectural fraternity to our studio and request them to share their thoughts and personal design philosophies

”

A notable change you would like to bring in the architectural education system?

The quality of education has deteriorated in the recent past and it needs some drastic revamping. There are too many colleges emerging today but serious efforts should be laid to uplift the quality of teaching imparted in these colleges.

What interests you outside of work?

Cricket. We have our own cricket team and I am one of the players in the team. During cricketing season we play every week. In fact we help host a tournament for architects; it’s called the Architectural Premiere League (APL) and has been successfully held over the last five years. It’s basically a T-20 format game, in which 12 to 16 teams from eminent architectural firms (from Mumbai and Pune) participate.

This is held between October and February.

What advice would you give to design aspirants?

Travel a lot !; learn about contemporary and early architecture including temples, mosques and other institutional projects which came up in pre and post-independence era. One needs to experience places, places, study cultures, read more books on design.

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CREATIVE PALATE

The greater ceiling height above the dining area have been accentuated with fabric lights, which have been crafted with Indian appliquĂŠ fabrics and bicycle wheels suspended over it

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coded in

indian flavours By fusing soothing colour scheme with quirky artworks, Minnie Bhatt Design creates a yet artsy restaurant which brings to fore the flavour of Indian sensibilities in its concept

I

sn’t it fun to dine at a space which has an art gallery like ambience along with India inspired art installations as the main design elements?

Then redirect yourself to the newly launched +91 India Calling restaurant at Juhu, Mumbai.

Nestled in the cosy lane of Gulmohar road, the casual and artsy décor of the restaurant makes you nostalgic with its in-depth detailing and aesthetics which has been creatively put together by Interior Designer, Minnie Bhatt.

The client brief was to design atypical casual dining space, for their Indian cuisine restaurant which specialises in serving food from various states of India. Keeping in mind the brief, designer Bhatt has effectively created

an eclectic and contemporary décor which steer clears from the stereotypical Indian design elements.

Design Details As one enters the restaurant, the art gallery like curved façade with uniform windows set across it, along with a planter bed welcomes the visitor.

As a representation of diverse Indian cuisine served by the restaurant, the designer had created artworks in different Indian languages.

The use of +91 numerical in different Indian scripts has been engraved above every window of the façade, which lends an art gallery like appearance to it and also serves as atypical SEPTEMBER 2017

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CREATIVE PALATE The interiors are adorned with art installations housed in the window niches with colourful threadwork screens which serves as a backdrop to the sculptures as well as it lends privacy to the diners inside

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Interior Designer, Minnie Bhatt

“

The use of +91 numerical in different Indian scripts has been engraved above every window of the façade, which lends an art gallery like appearance to the space and it also serves as atypical signages

”

signages. At the main entrance door, the designer has efficiently used brightly painted pigeon sculptures, in different postures to visually engage guests and to also lend a bit of quirk to the front.

Continuing the art gallery theme to the interiors, the designer has effectively adorned the space with art installation which is housed in the

window niches with colourful thread work screens serving as a backdrop to the sculptures as well as lending privacy to the diners inside. Each installation has been created by an artist, with a descriptor explaining the artwork, and the thought behind it.

This apart, one large wall has an artwork created with vintage Indian matchbox label art which makes one nostalgic and gives a direct depiction of the era in which it was created. In terms of the flooring, the restaurant has been done in beige IPS whereas the ceiling has been created in geodesic pattern with cement sheets.

While the flooring has been kept simple, the ceiling has been created with a geometric pattern which adds to the art gallery vibe of the space.

The live kitchen area which houses the Tandoor has a backdrop of burnt yellow handmade tiles, and the front is created with vintage wooden louvered window shutters.

The central space of the restaurant is a long table with lights created out of bicycle wheels suspended over it.

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The curved façade with uniform windows set across it, along with a planter bed gives an art gallery like feel to the exteriors

“

The interiors of the restaurant have been effectively adorned with art installation which are housed in the window niches with colourful thread work screens serving as a backdrop to the sculptures as well as lending privacy to the diners inside

”

A large wall with vintage Indian match box label art adds a nostalgic feel to the space

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CREATIVE PALATE The walls in the mezzanine and basement have been given a bright teal blue as a background colour whereas the space has been adorned with couches customised with tall backs and are upholstered with a chevron pattern complemented with contrasting piping and buttons

CREATIVE PALATE

To take the guests back to the era of black and white Television, the designer had sourced vintage TV sets and repurposed them as shelves to display liquor bottles

had specifically sourced the vintage TV sets and repurposed them as shelves to display liquor bottles. The bar apron and the live kitchen apron are created with cast cement lattice blocks.

As one moves ahead, there is a small mezzanine and basement seating area, where due to the height constraints, the space had to be kept minimal. The walls in the mezzanine has been given a bright teal blue as a background colour whereas the space has been adorned with couches customised with tall backs and are upholstered with a chevron pattern complemented with contrasting piping and buttons. The service stations have bright coloured insides and have been designed to look like fun crockery cabinets.

The furniture used in the restaurant have been customised to complement the look of the space. The table tops are done in white Indian marble and carved wooden bases whereas the chairs are designed with cane backs in a contemporary style. The flooring of the bar section and the mezzanine is done in wood. In terms of lighting, the restaurant has been illuminated by warm LED lights throughout.

By fusing India inspired installation and quirky artworks, designer Bhatt has successfully achieved an eclectic and contemporary decor for the restaurant which effortlessly brings out the finer aspects and diverse flavours of Indian design sensibilities.

Text Courtesy: Nisha Shukla

Project Details: Project Head Minnie Bhatt Design Team Misbah Kapadia Jaiswal and Miloni Shah Location Juhu, Mumbai Area (Sq. ft) 1,500 sq. ft.

Completion Date July, 2017 Photo Courtesy Prashant Bhat Photography SEPTEMBER 2017

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AMAZING ABODE

evading the fast lane

The lodge is spread across 3,200 square feet beside a lake which is definitely one of the many USP’s of this project

AMAZING ABODE

In the conundrum of our busy lives we often want to stay clear of the catharsis -the city life offers and recoil in a space free of such dogma. Picture such properties and something akin to Modern Lodge based in Kansas City, MO will definitely come up in your mind.

AMAZING ABODE

When the house is draped in natural light, the colour from the floors and the furniture in the space reflect onto the walls, creating a warm ambient light.

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Both the clients worked within the urban core of Kansas City MO and were keen to leave the city lifestyle behind them at the end of the day

“

With a moderate budget, we had to consider how to make the regular materials look beautiful.

For example, all the hardwood floors in the home are constructed from “utility grade” white oak

”

Brad Satterwhite

“G

ood design is rooted in our underlying philosophy – Better Design Better Living – making design more approachable, livable and necessary in our lives.” say Brad Satterwhite and Jonathon Kemnitzer, Principle Architects at KEM Studio. “We don’t prescribe to a “style” of design – design is a direct reflection of our client’s brand, work style or lifestyle. We have a modern approach in the sense that we strive to express the most essential aspects of a project through clear planning, honesty of materials and methods, and a sense of simplicity.” KEM Studio recently designed a modern lodge for Austin and Leslie Walsh. The abode was designed as a space where the couple could unwind and at the same time throw parties for near and dear ones.

“We want a modern lodge on the lake” said the client when they approached KEM Studio to design their project. Both the clients worked within the urban core of Kansas City, MO and were keen to leave the city lifestyle behind them at the end of the day. Post the briefing, the architects deemed it was necessary to interact at a personal level to have a proper understanding of what was desired.

Successive rounds of discussions followed leading to the genesis of Modern Lodge located on a private lake in Weatherby

Jonathon Kemnitzer

Missouri. The lodge is spread across 3,200 square feet with basement, common area that includes kitchen, dining room and living room, 3 bedrooms, dressing room, 3.5 bathrooms, TV room, office and a play area.

The lodge was designed in a way to offer wonderful views of the lake across all three levels. This was made possible by orienting the glazing wall of the home towards the southwest; in addition to offering the best views, it also welcomes the summer wind which blows from the southwest across the lake. This ensures that the house gets the required deal of natural air flow, which in turn keeps it cool.

With this glazing wall facing the direction of the most solar gain, a wood slat screen was integrated into the facade to block the sun.

Building this space had its fair share of challenges . The site is very steep, narrow and rocky, limiting on what and where the home could be positioned. Besides with a moderate budget, we had to consider how to make the regular materials look beautiful. For example, all the hardwood floors in the home are constructed from “utility grade” white oak. This is typically, a material used in areas to serve a utilitarian purpose, yet, this flooring created a modern approach to a rustic “lodge” floor.

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AMAZING ABODE

“

The presence of the lake on the site did more than offering wonderful views, it also acted as a deciding factor in the choice of materials utilised

�

Wooden steps leading to level two

The Dining Area

The master bedroom uses the conventional materials to good effect

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AMAZING ABODE The living room offers a beautiful view of the lake

The choice of materials was done cautiously keeping in mind the site of the project and the function it was expected to perform. “Honest materials were used,” say the architects, “No materials were altered or manipulated to appear as anything other than what they are. Wherever concrete was used for the foundation, it was left exposed as a primary finish.

Natural woods were used on the exterior and interior with a natural oil sealing system to enhance the natural beauty of the product.”

All of the walls in the house are painted white and the flooring utilises a natural material. When the house is draped in natural light, the colour from the floors and the furniture in the space reflect onto the walls, creating a warm ambient light.

The façade is a unique synthesis of panels and glass; together with the screen it creates quite an impression.

“The concept draws from the owner’s passion as a commercial photographer and the process of capturing an experience with a still photo,” say the architects“The house is two simple platonic forms, one resting on the other, pulled apart to create an aperture for the lake. The view is revealed once you enter the house, its serves as a precise metaphor for SEPTEMBER 2017

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AMAZING ABODE

“

Natural woods were used on the exterior and interior with a natural oil sealing system to enhance the natural beauty of the product

”

The deck looks like a perfect space for an afternoon siesta

The project utilises general lighting, softly illuminating the interiors

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leaving the city behind and immersing yourself in lake living. The main public space is a wood clad, two-story volume filled with light and the lake view. This is contrasted by a crisp, white stucco volume housing the private functions.

The house is physically connected to the lake with large stones extracted from the site.”

Most of the interior accessories utilised in the project are a collection of pieces that the clients have collected over the years. It also features customised accessories designed by Kansas City designer Joe Munson.

The dining table is a custom fabricated piece by Studio Build. The site was home to an oak tree which had to be razed, a local craftsman was hired create some furniture elements out of the derived oak pieces.

The project utilises general lighting, softly illuminating the interior throughout the day and allows natural light to be at the forefront. A custom designed pendant light in the living space garners apt attention.

In designing the Modern Lodge the architects fostered a personal approach towards the client. It revealed opportunities which enhanced and supported the lakeside living lifestyle they wanted to embrace.

The subsequent conversations helped the architects focus on the finer aspects of the design. Pair that with the precise choice of materials and timely execution; and it can be said without doubt that the Modern Lodge serves as an epitome of a unique and tailored made solution.

Text Courtesy: Vikas Bhadra Photo Courtesy : Bob Greenspan Photography

AMAZING ABODE The project consists of two blocks: a wood clad, two-story volume filled with light and the lake view contrasted by a crisp, white stucco volume housing the private functions.

“

When the house is draped in natural light, the colour from the floors and the furniture in the space reflect onto the walls, creating a warm ambient light

�

The interior features customised accessories designed by Kansas City designer Joe Munson and a dining table designed by Studio Build SEPTEMBER 2017

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BRAND ALERT

Earthen Escape Bathroom Suite

designer suites

Hindware teams up with celebrated Fashion Designer Manish Malhotra for its new super-premium brand ALCHYMI

H

indware – a leading player in the Indian sanitaryware and faucet industry recently launched their super premium bathware brand ALCHYMI. The event also witnessed unveiling of eponymous collection of bathroom suites designed by leading fashion designer Manish Malhotra for the brand ALCHYMI. The new collection was created in Hindware Design Studio using FlosenseTM technology which is an amalgamation of the finest materials, craftsmanship and best-inclass technology.

ALCHYMI, a brand that symbolizes “Style meet craft”, in collaboration with Manish Malhotra has introduced four bathroom suites, i.e., Symphony, Black pearl, Earthen Escape and Minimal Moda. These suites lend an aesthetic edge to the designs which appeal to existing Hindware customers and help draw new urban customers who are looking beyond functionality.

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L to R: Sandip Somany, VCMD-HSIL & Fashion Designer Manish Malhotra

BRAND ALERT

Black Pearl Bathroom Suite

Commenting on the collaboration, Mr. Sandip Somany, VCMD, HSIL Limited said, “Manish Malhotra is one of the most important voices in the Indian fashion industry today. His aesthetic sensibilities are not confined to the world of beautiful clothes. He understands what appeals to the eye.

Collaborating with him has been a very passionate and fun exercise. We wanted to think big, push boundaries and design bathrooms that are elegant and contemporary and ALCHYMI stands for this ethos.”

Talking about his new collection, Fashion designer, Manish Malhotra said, “When Mr. Manish Bhatia from HSIL reached out to me and shared the brand ethos, I was very excited as a designer, as I always believe any product should be an amalgamation of material and style. ALCHYMI

stands just for that. This collaboration with ALCHYMI has been personally fulfilling as it helped me to step out of my comfort zone. I had a great time experimenting with diverse textures, colours and design and the end result are these four beautiful bathroom suites. This is such a special collaboration and it is perfect for young urban Indian consumers who are looking to add a signature look to their homes.”

The Manish Malhotra conceptualized bathroom suites starts at Rs. 50,000 onwards.

Symphony Bathroom Suite

Minimal Moda Bathroom Suite

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Dane

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“

Ever since my wife Madhvi and I met in the classrooms of St. Xavier’s College in 2003 while pursuing our Economics degrees,” says Revant“we harboured hopes of starting our own venture someday

”

design for the love of

An affair which started in the college days led to culmination in a happy marriage and the birth of a brand, how sweeter can things get?

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CREATIVE CORNER Revant

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We were always very passionate about design & architecture; one of our favourite things to do in those days was to take walks around the streets lining Oval Maidan and admire the contrasting yet complimentary styles of Art Deco & Gothic architecture

”

Madhvi

As far as B&G’s products are concerned wood is the preferred material of choice. “However,” says Revant “We also enjoy experimenting with plywood, plyboards & veneers. Another material we have been trying our hand at is concrete, which has yielded some interesting results 114

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“E

ver since my wife Madhvi and I met in the classrooms of St. Xavier’s College in 2003while pursuing our Economics degrees,” says Revant “we harboured hopes of starting our own venture someday.

We were always very passionate about design & architecture; one of our favorite things to do in those days was to take walks around the streets lining Oval Maidan and admire the contrasting yet complimentary styles of Art Deco & Gothic architecture staring down at each other.”

A very picturesque love story indeed! And even sweeter is the fact that the realisation of this dream led to the origin of Bark & Groove (B&G). The furniture brand was incepted after the duo Madhvi and Revant spent 5 years in the corporate sector.

But given the changing face of Indian architecture and design; with international brands coming in how feasible is the idea of a niche and customised entity? “With the average age of the Indian homeowner dropping at a rapid pace and the widespread use of mediums like Pinterest ensuring exposure to all the latest global design trends, a bespoke furniture service like ours is more relevant now than ever,” believes Revant.

“These well-travelled millennial homeowners,” continues Revant,

“have a clear vision of what they want to come home to every evening and are no longer willing to retrofit massproduced, one-size-fits-all furniture designs to their interior spaces. This is where Bark & Groove hopes to step in – more as the facilitators of their imagination.”

A look at the merchandise B&G offers sums up this fact, even the nomenclature of these products are out of the ordinary like Rasputin, Starry Night, Super Shaq, Baby Shaq and Melisandre.

After some prodding Revant decided to spill the on the unusual nomenclature and said “We’re just pop-culture buffs to be honest and we believe every piece of furniture churned out of Bark & Groove’s workshop has a very distinct personality. Hence we end up naming our products - usually after references to pop culture or stuff that we are fans of. For example I’ve always found Russia’s history quite fascinating so we’ve named one of our pieces ‘The Rasputin’, similarly Madhvi is a big fan of Vincent Van Gogh’s impressionist art, so we’ve named one of our blue

“

A relatively young design firm,B&G aims to work exclusively with customers based in India “Bark & Groove’s aim is to collaborate with our clients and help make their homes beautiful through our furniture

”

Rasputin

CREATIVE CORNER

Olive branch

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“

Bespoke products are aided by the creativity of learned craftsmen and B&G has been successful in engaging highly skilled carpenters to craft their customised franchise

”

Starry Night

Nectar Bar

wardrobes ‘The Starry Night’. We’re both big fans of Game of Thrones so a recent crimson red cabinet of ours was named ‘The Melisandre’ and another smoked grey wardrobe was called ‘The Greyjoy’.”

Bespoke products are aided by the creativity of learned craftsmen and B&G has been successful in engaging highly skilled carpenters to craft their customised franchise Team B&G works with very highly skilled carpenters (generally from the Suthar & Vishwakarma community), more so because their customised offerings utilise complex

joinery & beveling techniques. Equal amount of importance is imparted to the team tasked with painting and polishing the final products. A key element of the brands success the duo believe lies in building & keeping together this team of able craftsmen.

As far as B&G’s products are concerned wood is the preferred material of choice. “However,” says Madhvi “We also enjoy experimenting with plywood, plyboards& veneers.Another material we have been trying our hand at is concrete, which has yielded some interesting results.”

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“

We love experimenting with different beveling techniques in wood as well as innovating with various distressing techniques. So maybe using those details, someday we will design a product, which will be worthy of mention alongside the products of the very talented designers in this country

”

Baby Shaq

A relatively young design firm, B&G currently aims to work exclusively with customers based in India. The idea is to build a customer base in India before attempting the experiment on a global scale. “We would like to collaborate with our Indian clients and help make their homes beautiful through our furniture.” says Revant, “that’s what really keeps us going.” “We love experimenting with materials and techniques,” says Madhvi “So maybe using those details, someday we will design a product, which will be worthy of mention alongside the products of the very talented designers in this country.” From Team iDecorama “Good luck folks, we too look forward to your moment of glory too.”

Text Courtesy: Vikas Bhadra

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IN THE NEWS

Axor Launches Newest Overhead Shower Pune Based Architect’s Memes go Viral The Leewardists, founded by Pune based architect Anuj Kale has gone viral with over 36,000 followers who have subscribed somewhere along its two-year journey. The site has caught the attention of the Indian millennial architect community for its hilarious portrayals of the daily life and perspective of an architect.

AXOR brand of the Hansgrohe Group has released its new flagship overhead shower, the AXOR ShowerHeaven 1200/300 4jet. The design claims to pay homage to the element of water and was conceived in collaboration with the Stuttgart-based Phoenix Design. the AXOR ShowerHeaven features a 1.2 metre long and 30 centimetre wide generous, plane surface of high-quality metal with four retractable “wings” and integrated ambient lighting. Three jet types include the concentrated mono jet in the middle, the expansive rain jet, and the body jets with their unique PowderRain spray.

Window Magic Slides its Way into a New Collection

Book Review: Studio Morphogenesis: The Indian Perspective Esteemed Indian architecture and design Studio this year celebrated two decades in sustainable design with a brand new book release. The monograph delves into a selection of acclaimed works by the Studio. The projects are accompanied by high-quality imagery that complement the comprehensive studies presented.

WIndow Magic, the company famous for introducing uPVC to the country’s window and door industry has made its newest entry: sleek sliding doors and windows that optimize access to light and ventilation, while managing to look aesthetic without distracting from the rest of the room.

Window Magic’s exquisite collection of sliding doors and windows are crafted in contemporary styles to compliment different tastes while offering excellent performance and smooth integration, these sliding doors and windows from Window Magic are characterised by their simplicity and can be an elegant choice for the home.

Bharat Flooring Launches Exclusive New Collection Bharat Flooring, the 95 year old flooring expert in the country, has recently launched an exciting new range of tiles. The new range is a journey back into heritage, and is inspired by the culture, aesthetics and idiosyncrasies of specific states in India. The Gond Art Tile range, for instance, embodies the tribal Gonds’ intricate everyday art. The Jharoka Tile delicately represents the jali lattices of royal Rajasthani havelis. The Kolam range depicts the array of rangoli artwork employed in the state of Tamil Nadu. The collection as a whole embodies the sentiment most relevant to Indian heritage- Unity in Diversity. The modak range is inspired by the famous marathi sweet.

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DESIGN DIARY Interior Designer Sues Brangelina In a strange twist of affairs, a new lawsuit against Brad Pitt and Angelina Jolie might put their divorce on hold for financial reasons. French designer Odile Soudant has sued the couple for not paying her for services rendered in designing lighting at their Chateau Miraval estate in Correns, France, and for damage to her reputation due to uncredited work. The designer is demanding $ 662,000 as compensation. According to Pitt’s camp, however, Soudant has been paid, and both the project manager and the architect have even distanced themselves from the designer due to her accusations.

Schindler Lifts Wins Elevator World Project of The Year Schindler Lifts Australia has been declared the 2017 winner of the Elevator World Project of the Year award by Elevator World Inc. for their work on the Victorian Comprehensive Cancer Centre (VCCC), Melbourne. The 130,000-square-metre VCCC has no less than 23 elevators, and is the only hospital in Australia that uses a dedicated elevator destination control system which has contributed to a maximum functional area that combines clinical, research and administrative functions. The system features dedicated lift banks for the clinical and research areas, with a number of priority recalls for special duties, public lifts separated from clinical lifts, research staff lifts, and service elevators, and a site wide Remote Lift Monitoring System (RLMS), which provides real time monitoring, alarm, diagnostic performance and traffic handling information on screen displays and hard copy output.

Soul Architecture and Urbanism Biennale The Seoul Biennale of Architecture and Urbanism 2017 is set to begin on September 2, and will address global problems of Urbanism under the theme of Imminent Commons.

The 2017 edition will see participants from 50 cities, 30 universities, and more than 120 related organizations, including the European Union National Institutes for Culture (EUNIC). The 66 day biennale will be spread out over Seoul, in locations like Donuimun Museum Village and Dongdaemun Design Plaza. The exhibition feature several eagerly awaited installations.

Shortlist Announce for 2017 Intergrain Timber Vision Awards The Intergrain Timber Vision Awards, which recognizes innovative use of timber has announced its shortlist for this year, which includes some 31 projects. Commercial Exterior, Commercial Interior, Residential Exterior, Residential Interior and Landscape are the five categories in which the award is given. East Sydney Early Learning Centre (ESELC) by Andrew Burges Architects is one of the projects shortlisted featuring a ‘mini-city’ layout, complete with lanes and streets, in its three stories. The Kopupaka Reserve by the Isthmus Group also bagged a well deserved spot on the shortlist.

New Zealand’s Christchurch to Be Rebuilt After Six Years The iconic 150 ChristChurch, which crumbled in an earthquake almost six years ago, will no longer remain a derelict ruin. Walker Group Architects have stepped in and proposed a plan that keeps the original structure as a ‘preserved ruin’, introducing a reinforced glass tunnel throughout the structure. “The main concept of the design is to keep the cathedral as a tribute to New Zealand’s history and leaving it as a preserved ruin”, Emily Smith said. The plan is inspired by other European sites preserved similarly 120

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Signature pieces, fabulous furnishings, inspiring art-deco, dramatic fixtures, bold accessories and contemporary furniture—find it all here!

Nature Inspired Tiles

With a Touch of Elegance

Somany Ceramics has unveiled Duragres Tesoro tiles which draws inspiration from the natural substances.

This collection has five different product series namely Metal Series, Stone Series, Wood Series, Marble Series, and lastly Impression Series. Available in both unpolished and polished finishes, each range mirrors a particular natural finish such as exotic stones, marble, granite, metal or different wood patterns while remaining true to the design aesthetics of the brand.

These tiles are available in the sizes of 600 x 600 mm and 600 x 1200 mm.

Classic Marble Company brings to you an ultramodern engineered marble- Raffale, which is available in the Esclusiva range of the company’s flagship brand KalingaStone. The light ash Grey stone with thin white swirl patterns floors minimalistic yet stylish outline for a centre table arrangement giving a touch of elegance to the space. Being an engineered material, the marble is highly sanitary, less porous, more flexible, and consistent in designs and patterns. This product is available in standard dimensions of 304 X 125 cm and thicknesses of 12 mm, 16mm and 18 mm.

Price: `90 –180/- per square feet.

Price on request

Subtle Spread

Distinctive Design

Anna Simona unveils its Rosetta duvet collection which features four piece set of luxury bedding embellished with floral prints. This classy set has been crafted in off white 400 TC fine cotton satin..TC fine cotton satin and is available in the dimension of 1 duvet cover: 92” x 110”, 2 pillow cover: 27” x 18” + 2” and 1 flat sheet: 108” x 108”.

Wisma Atria Interiors by Nomita Kohli brings to you a two seater contemporary sofa from its Italian brand CASA International. The base of the sofa has been done in wood whereas the stitching all around its backrest enhances its design. The distinctive cut between the backrest fits harmoniously into the ivory white Sofa, adding to the lightness of its design.

Price on request

Price on request SEPTEMBER 2017

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Cosy Quilt Tuni Tales brings to you its Oceanic collection which features blue cotton quilt. Inspired by the blues of the seas, this pure cotton quilt is available in the size of 60 x 90 inch which makes it perfect to use in the living area or to curl up in the lounge or patio.

Glimpses of Innocence Altus Interio introduces its new collection for the new born called ‘My Little Love’. From baby cots to cradles and rocking chairs to colourful canopies, each piece from the collection have been handcrafted in chemical free lacquer and rich fabric.

Price: `7,280/-

Price on request

Earthy Appeal Senhur upholstery by Freedom Tree has been designed with duck fabric. This fabric is available in earthy shade in the size of W 60 Inch. This fabric can be used for multiple decor options right from upholstery to curtains.

Rustic Vibes The contemporary collection of Rustic Tiles by Antica Ceramics holds the amalgamation of both wood-like as well as natural stone-look tiles. This collection comes in variations that emulate old, salvaged wood and natural stone that feature scarring, cracked paint, corrosive texture and even stains and de-coloured effect.

Price: `800 /- per meter

Price on request 122

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Geometric Design Iqrup +Ritz has launched Samos Shelf which is inspired by the Greek philosopher and mathematician Pythagoras who was born on the Greek Island of Samos, hence the name Samos Shelf. The Shelf is detailed with triangles of different sizes in the front and at the back inspired by his Pythagorean Theorem for triangle.

Handcrafted with solid beech wood, this shelf can be finished with a variety of polish colours ranging from the updated weathered black and dark ash to the more classic brown.

Worth Living Knock on Wood unveils lotus shaped table from its miniature collection designed by Aarti Agarwal. The base of the table has been crafted in solid teak wood in walnut finish along with metallic gold lacquer whereas the top has been done in 24 hand sculpted teakwood petals and has been wrapped around golden pyrite stone along with detailed brass motif inlaid in alternate leaf of the table. This table is available in the dimension of dia 4’- 0” X 2’- 9” h.

Price: `2, 25,000-3, 25,000/- (depending on the stone)

Price: `1, 65,000/-

Radiating Lines Paris Bureau Rosso by Scarlet Splendour’s Vanilla Noir collection is an extraordinary red and vanilla coloured console/ writing table with two drawers.

Designed by Matteo Cibic, this writing table has been crafted in MDF, teakwood and resin inlay and is available in dimension of W110 cm X D 60 cm X H 76 cm.

A Centrepiece of Royalty IDUS brings to you an extravagantly designed giant peacock showpiece which exudes elegance through its exquisite design, showcasing royalty with the use of best Swarovski crystals, real 24 karat gold, pure platinum and best glazes. The vibrant colour used in this ceramic art piece adds a tasteful flair to its design.

Price on request

Price: `3, 96,000/SEPTEMBER 2017

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Glossy Finish

Pristine Elegance

Orient Bell has launched Super Gloss Tiles which are manufactured with a special glaze. These tiles are ideal for use in smaller rooms, as their beautiful finish bounces light around the room. Their slippery nature also makes them ideal for use on bathroom walls, or as kitchen splash backs, as they are wipe-clean friendly. These tiles come with low porosity, water, frost, acid and alkali resistance and high breaking strength.

The Crystal Chandelier collection by Timothy Oulton is inspired by the elaborate designs of late Georgian era. This handcrafted chandelier features large crystal baluster centrepieces, precision cut glass crystals, candle lights and corresponding bobeche dishes originally used to collect candlewax. These elaborate and romantic features are starkly contrasted with the rustic aged metal patina of proprietary antique rust finish which gives it a uniquely look.

Price on request

Price on request

Smart Technology Kohler unveils Numi - a vitreous “smart toilet” with an array of electronics embedded into it.

An innovative product that makes a bold design statement, NUMI packs technology into a compact toilet and is controlled by an advanced and intuitive interface which amongst other things offers Innovative dual-flush technology, Intuitive auto-open and - close lid with a unique ballet movement and self- cleaning UV technology.

Sky-High Dreams Pomegranate Design Studio brings to you the dreamer sculpture designed by Gayatri Sekhri.

This free standing sculpture in fiberglass has been given a marbled effect. The sculpture depicts movement that is an incredible expression of life. The girl represents, faith, passion and desire that is nestled in every young girls heart. This sculpture is available in the size of 40”x 18”x 66.

Price: `3, 59,129/124

SEPTEMBER 2017

Price on request

#TRENDING

Artistic Console Square Barrel brings to you an artistic console whose unique design seeks inspiration from traditional Pichwai art. The structure and the shutter of the console have been crafted in solid teak wood, finished with Pu paint. This console is available in the dimension of w 6’-6” x h 2’-10” x d 20”.

Price: `1, 50,000/- including 28% GST

Vintage Charm Born from the bones of a classic Chesterfield, Gatsby sofa by Timothy Oulton replaces traditional tufting with a striking geometric pattern, creating a three dimensional effect with art deco panache. Rounded arms are swapped for clean, crisp lines, and elegant brass inlay takes the place of traditional studding along the arms and front.

Price on request

Curvaceous Comfort Roche Bobois introduces the Paris Paname Sofa from Paris Paname collection designed by Bruno Moinard.

Structured with wood and a brass metal frame, this stylish rounded sofa dressed in Paname and Cocoon fabric has its seat and backrest padded with foam, cotton and goose feathers which provide superior comfort.

Price on request

Chic Cabinet Visionnaire has introduced the Donhil angled low cabinet from its Convention Living Room - a part of its Greenery Collection 2017, designed by the renowned designer Giuseppe Viganò. This low cabinet breaks off from the classic wall-to-wall solution to enter the room’s architecture with an oblique side. Highlighted by material differences in the marble top and lacquered wood, the cabinet is embellished with drawers and doors covered with lacquered wood and leather.

Price on request SEPTEMBER 2017

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store locator Altus Interio A-14/1, Golf Course Road, Saraswati Vihar, DLF Phase 1, Sector 28, Gurugram -122002 Email: info@altusinterio.com Website: altusinterio.com Anna Simona 10/11, Shivai Industrial Estate, 89 Andheri Kurla Road, Andheri (E), Mumbai- 400072 Tel: 022-28514430 Email: info@annasimona.com Website: www.annasimona.com Antica Ceramics 40, Raja Garden, Opp. Metro Pillar No. 371, New Delhi -110015 Tel: 9891075770 Email: info@anticaceramica.in Classic Marble Company Pvt Ltd 15 Bhandup Village Road, Subhash Nagar, Bhandup (W), Mumbai – 400 078, Maharashtra, India Tel : 022 41404140 Email : info@classicmarble.com Website: www.classicmarble.com Freedom Tree Bandra Breeze, Plot no. 57/A, 23rd-28th Road, Bandra (W), Mumbai 40005 Website: www.freedomtree.in IDUS 10/57, Kirti Nagar Industrial Area New Delhi-110015 Tel: 011-45888000 Website: www.idus.in 126

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Iqrup + Ritz Studio: 392 Udyog Vihar, Phase IV, Gurgaon Tel: +91 124 423 7613 Website: iqrupandritz.com Kohler Selection Bath Gallery, 1 Bd Block (Adjacent to Power House), Pitampura New Delhi- 110088 Tel: +91-11-27313966 Website: www.kohler.co.in Knock On Wood Design Studio, Hauz Khaz Enclave, New Delhi -110016 Tel: +91-11- 64714649 Website: www.knockonwood.in Orient Bell M-47, East Block Road, Greater Kailash II, New Delhi - 110048 Tel: 011 4068 7469 Email: kavita.saxena@orientbell.com Website: www.orientbell.com Pomegranate Design Duraflex House, No.11 Wood Villa, Second Avenue, Bandh Road, Chattarpur, New Delhi-110074, India Tel: +9111- 64646295 Email: info@pomegranateart.com Website: www.pomegranatedesign.in Roche Bobois Tower - 1, India bulls Finance Centre, S. B. Marg, Elphinstone Road (W), Mumbai - 400013 Tel: 022-61062233 Website: www.roche-bobois.com

Scarlet Splendour 9B Wood Street, 1st floor, Kolkata-700016 Tel: 033-40501000 Email: info@scarletsplendour.com Website: www.scarletsplendour.com Somany Ceramics Somany Grande Showroom, K-4, 1st Floor, Diagonally Opposite Odeon Cinema, Middle Cir, Connaught Place, New Delhi Website: www.somanyceramics.com Square Barrel The New Great Eastern Mills, 25 - 29 Dr. Ambedkar Road, Near Rani Baug, Byculla, Mumbai 400027 Tel: 9820848615 Email: info@squarebarrel.in Website: www.squarebarrel.in Timothy Oulton Tarun Vadehra Interiors D-41, Defence Colony, New Delhi, 110024 Tel: +91 99 9078 4848 Website: www.timothyoulton.com Tuni Tales B-21, Sanathnagar Industrial Estate Hyderabad – 500018 Email: info@tuniinteriors.com Website: tuniinteriors.com Visionnaire Website: www.visionnaire-home.com Wisma Atria Interiors F-208, Lado Sarai, Old MB Road, New Delhi 110030, India Phone: +91 11 4107 6115 Website: www.wismaatria.in

LUXEPAVILION Mumbai: 02-03-04-05 Nov 2017, Bombay Exhibition Centre Delhi: 14-15-16-17 Dec 2017, Pragati Maidan

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