A One On One With The Man Behind The New Hit Series “Nemra 2”: Adam Abdelghafar by Aya Aboshady
Adam Abdelghafar is a former creative director in the field of advertising and the founder of Studio Adam for visual arts & design, as well as the newly-founded production company “Adamic”. Being a visual artist, his art projects have been exhibited in Cairo, London, Beirut, and Tunis. Abdelghafar is also a scriptwriter and director whose short film “Shoka W Sekina” won first prize for scriptwriting at El Gouna Film Festival 2017 and was premiered the year after.
1. Talk to us about the idea behind “Nemra 2”. What does the title entail?
Now, his new hit series “Nemra 2” (This Other Thing), a romantic Shahid Original that consists of 8 stand-alone episodes created and written by him is featuring 8 of Egypt’s best directors including Adam, and 18 stars from Egypt and the Middle East, such as Asser Yassin, Arwa Gouda, Menna Shalaby, Eyad Nassar, Amina Khalil, Ahmed Malek, Sherine Reda, and Maged El-Kedwany.
The title is inspired by the “other” or the “second” love stories in the protagonists’ and people’s lives, in general. The ones that often appear all of a sudden to either make things right or wrong - it depends.
We had the chance to speak to Adam about “Nemra 2”, the idea behind it, the episode he’s directing, his future plans, and so much more! 34 December 2020
When I finished working on my short movie “Shoka W Sekina” (2018) starring Asser Yassin, Menna Shalaby, and Eyad Nassar, I knew I wanted to write more stories about love and relationships. And that led me to the idea of “Nemra 2”, especially that I’m generally fond of short stories.
I wanted to portray something real and I wanted to make it different, which is why the series consists of 8 - originally 12 - separate episodes with a number of different actors and directors. And that, in itself, was a great creative challenge. However, when the idea was first put on the table, everybody was so excited - specifically Shahid who helped us bring it to life and now here we are, thankfully!
