Nestlé Hires 800+ Youths in Middle East & North Africa Since January 2020 Nestlé has hired more than 810 young people under 30 years old since January 2020, and provided internships to more than 230 during the period. The announcement, made on International Youth Day 2021, comes at a time when youth unemployment rates in the Middle East and North Africa, already amongst the world’s highest at 29 percent according to the World Economic Forum, are being further exacerbated by the COVID-19 pandemic, with 87% of the region’s young people expressing concern about employment.
Adidas and Beyoncé Launch Fourth IVY PARK Collection: “IVY PARK RODEO” Adidas and Beyoncé return to present the latest Adidas x IVY PARK collection. Inspired by the inimitable style and undeniable influence of Black cowboys and cowgirls, the “IVY Park Rodeo” collection celebrates the formidable impact of Black men and women on American Western culture. The collection celebrates oft-hidden history of Black pioneers within cowboy and cowgirl culture and their continued influence and impact on the American Rodeo. 64 IDENTITY • September 2021
Altibbi and reckitt® sign a longterm agreement To spread awareness about common health issues in the region Allianz egypt’s brand ambassador “seif eissa” sweeps a bronze in taekwondo at the tokyo 2020 olympics Egypt was taken by a storm as national Taekwondo Practitioner, Seif Eissa - Allianz Egypt’s Ambassador for Sports & Community Initiatives, achieved a bronze medal at the Tokyo 2020 Olympics. In a tough fight between the Egyptian and the Norwegian contestants, Eissa claimed his victory by earning 12 points versus 4 points for his opponent. Eissa turned heads with his impressive skills and brought home the second Olympic Taekwondo medal in the 2020 games, following Hedaya Malak’s overture with yet another bronze!
The leading digital health platform in MENA, Altibbi, has announced signing a joint cooperation agreement with Reckitt, manufacturers of many household brands. The ceremony took place at Reckitt’s headquarters in the UAE earlier this June. This prospective collaboration aims to provide consultation & medical guidance regarding common health-related issues, such as Gastroesophageal reflux disease (GERD), Sore Throat Management, Hygienic Habits and Sexual Well-being.
Arab Bank Launches its FinTech Accelerating Program in Egypt Amazon to Launch Amazon.eg Later This Year Amazon announced that it will be launching Amazon.eg in Egypt later this year, giving local businesses the opportunity to reach more customers across the country. In preparation for the new site, Amazon has announced that Amazon Seller Central, the company’s seller management tool, is now open for registration in Egypt via sell.amazon.eg, where they can set up their accounts.
Arab Bank has recently launched its FinTech-focused corporate accelerator program “AB Accelerator” in Egypt, following its successful launch in Jordan back in 2018. The launch of this program in Egypt comes as part of the bank’s strategic efforts to foster and support innovation in the FinTech sector towards offering responsive and agile banking solutions in line with the evolving needs and expectations of clients across different segments.
