InfinityGaming www.gaming-awards.com | ISSUE JUNE 2017
Bo Wänghammar EXCLUSIVE INTERVIEW
WIG DIVERSITY AWARDS
SPECIAL
GAMING + ARTICLES + business + global + ONLINE + NEWS+ APPS + AWARDS + etc
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JUNE 2017
30 DIVERSITY Launch of new program
10 BO WANGHAMMAR Exclusive Interview
WIG 8 All the winners & photos revealed
Opinion Disclaimer: The views and opinions expressed in all external articles are those of the authors and do not necessarily reflect the official policy or position of The Infinity Gaming Magazine Any content provided by our feature writers or authors are of their opinion, and are not intended to malign any religion, ethic group, club, organization, company, individual or anyone or anything.
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6 EDITOR NOTES Lana welcomes you to the June edition of Infinity Gaming Magazine.
8 OUR WRITERS Meet our feature writers, the superb writers on our rosta.
10 BO WANGHAMMAR Exclusive Interview
14 THE 8TH WIG AWARDS
26
Winners & all the evenings fun
26 BREXIT ONE YEAR ON Christina Thakor-Rankin article
BREXIT One year on
28 ALL-IN DIVERSITY Launch of new program
PLAYBOY, MALWARETECH
36 PLAYBOY, MALWARETECH Teresa Tunstall
and fake news
36
42 PACKER DROPS VEGAS Crown forgets new resort
43 NEWS & MORE NEWS from the gaming industry
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The line-up of winners from the 8th Annual Women in Gaming Diversity Awards
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A note from the editor CONTACT US Clever Duck Media Centrix@Keys Keys Park Road Staffordshire WS12 2HA UK Tel: +44(0)1543 478 889 PRODUCTION Clever Duck Media Centrix@Keys Keys Park Road Staffordshire WS12 2HA UK
What an amazing evening at the Savoy Hotel, well done to all the ladies
PUBLISHING Infinity Gaming Magazine is operated by © Clever Duck Media Ltd ®
Lana Thompson - Editor
Welcome to the June edition of the Infinity Gaming Magazine and what an amazing time at the WIG Diversity Awards Welcome to the June edition of the In-
Now you would think all that would be
finity Gaming Magazine and what an
enough for one edition but oh no we
amazing time we had at the Women in
have the superb writers of Christina
Gaming Diversity Awards at the Savoy
Thakor-Rankin and Teresa Tunstall also
Hotel in London. The number of women
with two superb articles and we are
within our industry and what they are
proud to support a new program called
doing and achieving it truly inspiring
“All-in Diversity led by Kelly Kehn who
and well worth celebrating.
we invited to speak at the WIG8 Diversity Awards, find out all about it inside.
The backdrop of the Savoy Hotel was the perfect location for an event that
Enjoy the magazine.
just gets better and better each year, congratulations to all the ladies not just
So, “To Infinity and Beyond!”
on winning but reaching the finals, you are all winners.
Regards,
We have all the photos of the evening
Lana
inside but not just that but a very special interview with Bo Wanghammar from PokerStars Casino, many know Bo from his work within the industry over the years and we speak to him on his relatively new role with the online gaming giant.
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The Editor
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Infinity Gaming Magazine Contributing Writers A magazine is only as good as the content inside and with some of the leading specialists within the gaming industry. With specialised articles covering customer service, the gaming law, new prducts, technology and current affairs with the sector the Infinity Gaming Magazine is delighted to showcase our superb line-up of contributing writers.
Christina Thakor-Rankin Christina is Principal Consultant at 1710 Gaming Ltd, a specialist betting and gaming consultancy, delivering a range of services including licensing and compliance (incl. regulation, money laundering and social responsibility), business start-up, training and strategic reengineering, project management, research, business analysis and development, to start-ups and established multi-national operators and providers, gambling regu-
lators, law enforcement and government agencies, media, and specialist interest groups and associations within the sector, in both established and emerging markets across the world.
www.1710gaming.com
Teresa Tunstall – Independent Gaming Consultant After many years of working in casinos in the UK and on USA ships as a croupier and inspector, Teresa turned from ‘poacher to gamekeeper,’ spending 16 years with GamCare, who offer help and support to those who develop problems with their gambling.
Teresa now works independently consulting on all issues relating to Social Responsibility and Problem Gambling.
Working closely with the betting and gaming industry, She developed strong links delivering Social Responsibility and Problem Gambling training around the world, from Antigua to Moscow, and Auditing in the UK.
To contact Teresa regarding consulting please email: Teresatunstall1@gmail.com
Desmond Lam - Professor in integrated resort management University of Macau Desmond Lam is an associate professor in international integrated resort management at the University of Macau. He is a life member of Clare Hall (University of Cambridge) and an academic affairs advisor to the Macau Gaming Management Association. Desmond is the recipient of several research and industry awards including the Cambridge Clare Hall Fellowship and the Emerging Leader trophy at the 2016 Asia Gaming Awards. He is author of the book Chopsticks and Gambling, which examines the little-known world of Chi-
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nese gambling from historical, cultural, psychological and social perspectives.
JUNE 2017
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ALEA.com is an award-winning casino operator founded in 2012 by Alexandre Tomic and Charles Gross, who have over ten years' industry experience ranging from affiliate network owner to casino operator. They are driven by innovation and dedicated to staying on the cutting edge of technology; with this in mind, ALEA’s product, SlotsMillion, is an online casino with over 1,300 slots and many inventive features. This includes the world’s first real money virtual reality casino, which is available to play in both VR and 3D and has received very positive reactions at conferences and from industry and mainstream publications. INFINITY GAMING
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Interview with Bo Wänghammar Managing Director at Pokerstars Casino
Thank you Bo for speaking to us today and indeed congratulations on your new role with PokerStars, for our readers can you explain your new challenge with the company and what makes it so exciting? PokerStars is an amazing company,
with the super competent people here. We have just started to har-
where do the company want their online casino to be in the future?
vest our potential and this is what makes the challenge so much fun.
I just love the PokerStars mission statement ‘To create winning moments’. It
PokerStars is such a huge brand, was that one of the things that attracted you to the position?
which has been able to build the world’s
really says it all. Our reason to exist is to offer our players a fun and rewarding experience, far beyond actually winning money. We want to offer entertainment
largest casino in less than 3 years. Capi-
The thing that triggered my interest is
and gratification from first sign up to end
talizing on its massive poker customer
the opportunity to bring PokerStars’ ca-
of player session. For casino this means
base, PokerStars has cross-sold casino
sino to the next level. The company has
not just the games, but every touch point
(and also sportsbook) and has now the
really understood the need for innova-
between PokerStars Casino and the cus-
highest number of active casino play-
tion and continuous improvements and
tomer. Gamification is a keyword in this.
ers among our public competitors. The
the PokerStars’ culture encourages and
company culture is also characterized
supports change.
by passion, humility and curiosity, which is unusual for such a large and successful organization. PokerStars is its own ecosystem in the gaming industry and it has been so much fun to get acquainted
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Of course PokerStars is famous for poker however the company has been operating online casino and other platforms for awhile now,
Is it easier or harder when a brand is so well known for one sector and wants to expand into another such as casino? And what are the challenges for this?
JUNE 2017
I just love the PokerStars mission statement ‘To create winning moments’. It really says it all. Our reason to exist is to offer our players a fun and rewarding experience, far beyond actually winning money.
BO WÄNGHAMMAR Attending the International Gaming Awards and bidding for charity
is both harder and easier. The difficulties stem from having built systems, processes, knowhow and mind set around one product – poker – for so long, and having been hugely successful doing it. The challenge is to adapt to two new games categories – casino and
you had great experience with Bwin and most recently with Mr Green, both of course had very strong casino brands, without giving secrets away what are the main ingredients in making a successful online casino?
sports - and different customer expec-
eco system and culture. Casino players are looking for trust, simplicity, fast customer service and fun. Understanding casino player core drivers is essential for product development.
Mr Green had an identifiable brand with the character Mr Green is that something that could be replicated in another way?
tations. I have seen operators seriously
The secret lies in understanding who
fail in this process first-hand. PokerStars
your customer is, what playing real
has taken giant strides in the right di-
money casino means to your custom-
rection. It is easier when you have such
ers, what the key drivers are for play-
The important thing is how you execute.
outstanding assets; brand, strong player
ing and what the core customer is
A brand is all about how you treat your
loyalty and a huge customer base.
looking for. This especially important
customers and to what extent you ful-
in a multi-vertical since each prod-
fil your brand promise. If you don’t,
uct category carries a different player
the brand veneer becomes thin really
Before working with PokerStars
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Bo Wänghammar Special Interview
quickly. The PokerStarsCasino brand
communicate them in our marketing.
stands for trust, honesty, security and ease of use. All of these are essential for casino only players and for poker and sports customers playing casino.
There is a well established online casino market in the UK and indeed Europe what will the company do to get an even bigger piece of the pie? Will it be Marketing & Advertising?
We have a unique situation in that we control our own tech stack 100%. We
You have been in the industry for more than 10 years Bo, how fast is the industry growing in terms of technology and do you think that it will continue to grow in that field?
are not dependent on third party back end systems and we have also made progress by developing customized promotion tools, such as ICE challenges and our own free spins solution. We are integrating with tier 1 games stu-
In the last four to five years the online
dios, but we have launched a suite of
casino industry has quickly changed
bespoke games, including the success
from desktop, to mobile web to apps.
with the jackpot game Millionaires Is-
The battle for mobile device app shelf
land developed by our in-house stu-
Marketing and advertising is impor-
space will probably be the most im-
dio. We intend to continue capital-
tant, but without a really sticky and
portant challenge in the next couple of
izing on our proprietary technology.
smooth customer experience it be-
years. The other is software technology
comes desperate shouting. The on-
around gamification. Both of these ar-
line casino industry today is far too
eas can be controlled by operators and
generic/look alike. It is also ‘shout
are not really disruptive tech changes.
alike’. We will develop our customer experience to make us different in a relevant way and building partially on our size advantages. As these product improvements are made we will also
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Does PokerStars use their own software for online casino or do they use software suppliers for their casino games?
What do you think attracts a customer to an online casino, is it the fun of it, the amount of games or the security of the company offering the games, what is the biggest factor do you think out of those?
JUNE 2017
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Bo Wänghammar Special Interview
Working in the online gaming industry,
view. PokerStars is determined to have
will look closely at other industries,
I have conducted customer research on
one customer view, covering the whole
like social, free to play, freemium etc
exactly this topic. It naturally differs de-
customer experience, through our sign
for inspiration. This is the biggest chal-
pending on vertical, but for casino the
up, deposit flow and betting/wagering/
lenge for the industry as a whole. Since
most important factors for players are:
playing across all verticals. It is a mix
PokerStars has a truly globally footprint
Trustworthiness, simplicity, responsible
of this and still ensuring that custom-
– no single market represents more
behaviour, fun/entertainmenl and ex-
ers get the right service and tonality
than 10% of our total revenue – Brexit
citement/thrils. Attributes that rank low-
depending on types of game played.
will have comparatively low impact.
What challenges do you see ahead for not just online casinos but for the online gambling industry in general? Do you think Brexit in the UK will make any impact towards online gambling?
Obviously you cannot tell us exactly what is in store at PokerStars Casino but can you give us any hint on what to maybe expect from the brand in the future?
er for casino players are things like social elementsl, the amounts of games offered, coming across as glamourous, being unexpected and hard core gambling.
Does the online casino brand of PokerStars work closely with sportsbook and poker or are they totally separate of each other?
You can expect us to lead the charge I am convinced that the online real
in raising the level of entertain-
money gaming industry needs to up
ment for the casual player. We have
We collaborate on a daily basis. Since
its game. It has historically been too
already started, but in the coming
most of our first stage customers natu-
easy to grow profitably with a generic
few months there will be big prod-
rally have come to our casino via cross-
product and generic marketing. We are
uct improvements across the board.
selling from poker, it is imperative for us
competing for our customers’ online
to look at our customers from a holistic
entertainment time and money, so we
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JUNE 2017
Women in Gaming Awards make their mark with a celebration of diversity
T
he 8th Women in Gaming
dialogue around diversity among
went to Lydia Barbara from Micro-
Awards - the established and
industry influencers. Organised by
gaming who spent years in the indus-
most prestigious programme
Clever Duck Media, the Women in
try internationally promoting women
recognising inspirational women
Gaming Diversity Awards has gath-
within the sector.
within the gaming industry took
ered resounding support from Vision-
place Friday 12 May at the Savoy Ho-
ary sponsors and companies of all
Full list of Winners 2017 Women
tel in London to celebrate diversity,
sizes since launching back in 2010.
in Gaming Diversity Awards http://
inclusion, leader-
gaming-awards.com/
ship and excel-
wig/wig-winners/
lence.
wig-winners-2017/
The Women in Gam-
Thank you to all
ing Diversity(WIG)
of the sponsors
Awards has been
that supported the
created to highlight
Women in Gaming Di-
the exceptional
versity Awards 2017:
women working in
Play’n Go, Playtech ,
the gaming based
Videoslots, Alea and
industry, role mod-
NetEnt who is aiming
els that show it is
to achieve 50/50
an industry that of-
Gender diversity
fers exciting career
by 2020 across all
opportunities for
departments.
women on both a National and Global
Nominations for
basis.
20178 Awards will open in February 2018 on official
Clever Duck Media organisers of the
webpage http://gaming-awards.com/
Women in Gaming Awards said they
Industry Pride of the year Award went
had more than 300 nominations and
to Sarah Sculpher, she is responsible
entries across 16 categories and it
for all marketing activities with Cae-
was a hard job for Judges to decide
sars EMEA, Sarah has years’ of experi-
on a shortlist as all deserving award
ence as an international marketeer
entries.
and serves as a role model for all of
wig/
the company’s employees. Leading The WIG event showcases the
by example in helping them prioritize
achievements and innovation of
their work / life balance.
women in gaming, identifying new role models and promoting further
Outstanding Contribution Award
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WOMEN IN GAMING AWARDS WINNERS 201 01
04
07
02
05
08
03
06
09
01
Industry Pride of the Year
04
B2B Excellence Award
Sarah Sculpher
Janine Woodford-Dale
Caesars EMEA
Microgaming
07
Employee of the Year Sari Litchik (Accepted by Luke
Davis) Playtech
02
Outstanding Contribution
05
Lydia Barbara
Best Place to Work
08
Little Star Media
Leah Griffin
Microgaming
03
Affiliate Manager of the Year Karolina Filip BGO
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Excellence in Customer Service Mr Green
06
Diversity Award Play’n GO
09
Hidden Talent of the Year Sini Rantala Videoslots
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16 - THE AMAZING WOMEN OF THE YEAR 10
13
11
14
12
15
16
16
Team of the Year NetEnt Sales Team
10
11
12
Industry Achiever
13
Leader of the Year (iGaming)
Malgorzata Cumber
Shelly Suter-Hadad
NetEnt
Mansion
Innovator of the Year
14
Leader of the Year (Land Based)
Maris Bonello
Jennifer Bowman
Kindred
IGT
Inspiration of the Year Reyes Jara Game Lounge
15
Star of the Future Holly Ashpole (Accepted in her
absence) Aspers
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JUNE 2017
WHAT IS GOING ON HERE?
Awards are all ready
ASPERS TEAM
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EVEN THE GUYS Were enjoying the WIG8
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NETENT TEAM
MICROGAMING
The NetEnt Team with a perfect pose
LITTLE STAR MEDIA The ladies at the Champagne Reception
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THE WIG BAND IS READY
MR GREEN Celebrating
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THE IGT TEAM
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TEAM KINDRED
PHOTO TIME
VIDEOSLOTS
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We are the Champions!
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JUNE 2017
BREXIT One year on but no further on By Christina Thakor-Rankin
I
t is almost a year since the UK voted to leave the European Union, and 12 months on, and despite the formal triggering of Article 50, no-one is any the wiser as to exactly what ‘Brexit’ means to the UK, to Europe, and to the rest of the world – politically, economically, socially. If fact, the only thing that has become clearer is that following the defeat at the polls of those most likely to take other EU member states down an ‘-exit’ route (Netherlands, France, and Germany starting to look increasingly ‘safe’) – when it comes to leaving the EU, the UK, in the absence of any unexpected or shock events in Europe - is very much on its own. The announcement of a snap general election in the UK, aimed at giving the incumbent UK Prime Minister an elected mandate ahead of the Brexit negotiations, and coming as it has at a time of global political and economic changes and heightened threats of terrorism, has merely helped to highlight what a huge step into the unknown Brexit is. For the purposes of the EU and Brexit, the United Kingdom is England, Scotland, Wales, Northern
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Ireland, and Gibraltar – the latter of which have not insignificant concerns about what Brexit could entail and the inevitable consequences, such as a border with an EU member state across which hundreds of employees travel daily to and from work. Due to the uncertainty and lack of clear direction of what the UK and the EU are expecting from each other, and from Brexit, the discussion points remain the same pre- and post referendum, changing only nominally from ‘remain’ or ‘leave’ to ‘soft’ or ‘hard’ Brexit. Whatever happens, the concerns of the betting and gambling sector are unlikely to feature highly on the agenda for the negotiations, unless they can be of some intrinsic value in helping make a wider political, economic, legal or social point. Consequently, the sector is again left to second guess the possible outcomes of a ‘hard’ or ‘soft’ Brexit, and then attempt to understand, what, which, and how this could impact on betting and gaming specifically. Firstly, the economy and trade. Most protagonists favour an outcome which would allow all parties to continue to enjoy the
benefits of a common market, and which would also have minimal impact of existing European businesses. All good stuff, unless of course, you happen to be in the betting and gaming sector. In this sector, far from promoting the free movement of goods and services, European member states have unilaterally taken a position diametrically opposed to the ethos
Whatever happens, the concerns of the betting and gambling sector are unlikely to feature highly on the agenda for the negotiations.
JUNE 2017
and spirit of a free market and closed
Brexit will come and go. Regulated ju-
the residency or employment status of
their borders to betting and gaming ser-
risdictions will remain regulated; un-
these individuals would inevitably have
vices and goods from outside of their
regulated jurisdictions will remain un-
an impact. A ‘hard’ Brexit which could
jurisdictions.
regulated until they regulate, at which
include repatriation or a substantive
time they are most likely to adopt the
change to residency or employment
The European position on betting and
same geo-fenced position as their
rules would leave many facing staff
gambling currently means that for many
neighbours, and become just another
shortages and a reduction in key skills
operators, exporting betting goods and
regulated, EU membership agnostic, ju-
and expertise – a void which would
services into the heartlands of Europe
risdiction.
have to addressed one way or the other.
tion. Those who do run the risk of finan-
Secondly, the social and people ques-
The challenge facing the betting and
cial penalties and prosecutions for con-
tion. The betting and gaming industry
gaming sector would be much less how-
travening member state law. The way
is part of a wider leisure and entertain-
ever than that for other sectors such as
in which regulation has evolved and
ment sector, and just like the main-
health services - the National Health
spread across the European landscape
stream leisure industry, employs a not
Service being a major employer of EU
over the last decade means that mem-
insignificant number of individuals who
nationals to address existing staff short-
bership of the European Union is for
are EU citizens, resident or based in the
ages. Given the impact that a hard poli-
the greater part, now an irrelevancy for
UK, across a range of roles and disci-
cy would have in this area, it is unlikely
many operators in the UK and indeed
plines.
that there will be a blanket and immedi-
directly from the UK is no longer an op-
cross Europe itself.
ate revocation of residency or employAny change to the current arrangements
ment rights.
governing the movement of people, or
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JUNE 2017
BREXIT
There may however be a middle ground,
to be agreed with Spain first.
de-colonisation.
ferent industries and sectors, depend-
“After the United Kingdom leaves the
The process of determining the posi-
ing upon the need and criticality. For
Union, no agreement between the EU
tion and status of Gibraltar post-Brexit
example, the health sector and other
and the United Kingdom may apply to
is not going to be straight-forward. EU
‘key worker’ sectors such as education
the territory of Gibraltar without the
law applies to it not as a territory of the
or tech, could continue to recruit to fill
agreement between the Kingdom of
UK, but as a territory whose external re-
shortfalls or bring in specialist skills not
Spain and the United Kingdom.”
lations fall under the responsibility of
whereby different rules apply to dif-
readily available in the UK, whilst other
the UK. This means that whilst most EU
sectors would have to take a more lo-
This resulted in reactionary responses
laws apply to Gibraltar, there are some
calised approach to recruitment. This
ranging from the measured and mod-
key exemptions such as the rules on the
would be less desirable, not least that
erate ‘jaw-jaw not war’ to the less
free movement of goods, common agri-
the battle for employees in a smaller
measured and moderate references to
cultural and fisheries policies and VAT.
talent pool could push up the cost of
‘female Prime Ministers’ ‘task-forces’,
It is this arrangement and the flexibility
recruitment and retention, which could
‘protect…small group of British peo-
it affords, that has allowed Gibraltar to
certainly have an impact in the short if
ple’ ‘against Spanish-speaking people’
develop into the attractive economic
not longer term.
from the UK, to a raised eye-brow from
hub it is today.
Spain suggesting someone was losing Thirdly, politics, posturing and one-up-
their ‘cool’, to Gibraltar’s chief minister
Gibraltar’s economic success is due in
manship, and the one area where the
Fabian Picardo unequivocal statement
the main, as a direct result of its unprec-
impact of Brexit on betting and gaming
that, “Gibraltar is not a bargaining chip
edented legal, geographical, and politi-
is most obvious - Gibraltar. In recent
in these negotiations. Gibraltar belongs
cal position. Changing just one of these
years, Spain’s attempts to assert its
to the Gibraltarians and we want to stay
carries the risk of destroying the unique
claims to ‘the rock’, have been kept in
British.”
bedrock upon which this success rests.
check by the fact that both Spain and
If the interest in Gibraltar is the eco-
Britain are members of the European
The political sabre-rattling and mud-
nomic value, then it is in the interests
Union. The fact that Spain has not been
slinging is the easy bit. Getting to grips
of both parties to ensure that they do
able to do anything does not however
with, and understanding exactly how
nothing to upset this status quo.
mean that Spain has accepted the situ-
Gibraltar fits into Europe now, let alone
ation, and the gauntlet was well and
after Brexit, is the tricky bit.
truly thrown down following the UK’s
Until the Brexit negotiations start, all the above is pure conjecture and specu-
formal notification of the intent to leave
Legally, and even though British legis-
lation and until then the sector would
the EU, triggering Article 50, and the
lation considers it a ‘British Overseas
appear to have no choice but to do as
subsequent release of the draft Brexit
Territory’, Gibraltar technically contin-
the Gibraltarians appear to be doing –
negotiation guidelines stating that any
ues to be on the United Nations list of
accept it is a case of que sera sera, deal
decision affecting Gibraltar would need
Non-Self-Governing Territories awaiting
with things as they happen, and in the meantime - keep calm and carry on.
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JUNE 2017
ALL IN WITH DIVERSITY Clever Duck Media Ltd along with our Women in Gaming Diversity Awards are helping to promote a new venture called the “All-in Diversity Project” led by Kelly Kehn. The following articles and intros are from those supporting the project and the reasons for its inception.
Opening introduction from Kelly Kehn
Every now and again, there is a political,
peer engagement and trends not just
starting to leave those businesses still
social or economic event which auger
the ‘win’ – for them it really as about
living in the last century behind.
doom and force the betting and gam-
entertainment. As gambling continues
ing sector to take a good hard look at
to morph into gaming the divide will
The impact of regulation and reputation
itself and then take appropriate steps
widen, and a sector which is notionally
on recruitment and revenue mean that
to stave off impending disaster. Whilst
ruled by a middle-aged patriarchy and
gender diversity is no longer a fringe
the issue of gender diversity has been
broadly clueless on what the ‘kids (male
topic. For those business that still want
mooted many times over the years, it
and female) are down with’ will once
to be alive and kicking and attracting
has never really gained enough traction,
again miss the mark.
new customers in the 2020s - gender
or been a sufficient cause for great con-
diversity has to be a company policy.
cern – until now. Suddenly, the industry
To meet the challenges of the future,
needs to not only start thinking about
and without the obvious implications
it, it actually needs to start doing some-
of government policies pushing gender
thing about it, if it is to avert the afore-
equality in some quarters, the sector
mentioned impending disaster.
needs to start adapting their workforces to mirror their future customers to be
The gambling sector has already missed
able to understand and then deliver
out on the ‘millennials’. Unless it starts
what they want across a global industry.
taking positive action now it is equally
This means inclusive and adaptive work
likely to miss out on the future genera-
practices which actively promote and
tions – these are the customers of the
celebrate diversity to attract the best
future without whom there is no future
talent from around the world. A young
for the industry.
gender fluid tech grad is more likely to join a sector with a reputation for inclu-
The sector is starting to learn the hard
sion than one whose annual event looks
way that the customers of today and
and feels like a trip back to the 1980s.
tomorrow are very different from their
The benefits in terms of driving inno-
parents, and that the traditional port-
vation and attracting new recruits who
folio of gambling products is not going
then bring the ideas that attract young-
to cut it with the younger generation.
er customers can already be seen with
These new gender neutral customers
those businesses that have taken a pro-
are driven by ‘winning experiences’,
diversity approach – and these are now
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The gambling sector has already missed out on the ‘millennials’. Unless it starts taking positive action now it is equally likely to miss out on the future generations
JUNE 2017
Kelly Kehn addressing the WIG8 attendees
Why diversity is important to the global industry as a whole and how it impacts individual organizations - Jan Jones Blackhurst, Executive Vice President, Public Policy and Corporate Responsibility As a lifelong advocate for the advance-
diverse as the people we serve. We are
ment of equal rights for everyone, I’m
proud that 42 percent of our managers
proud of the efforts we have made at
are women and 34 percent of our man-
Diversity among our workforce is crucial
Caesars Entertainment, and also realize
agers are minorities, and that we’ve
to our business, but the importance of
there is more work to be done. For us,
earned a perfect score in the HRC’s Cor-
diversity to our corporate responsibil-
that means a continued focus on diversi-
porate Equality Index for ten years in
ity efforts doesn’t end there. In order to
ty and inclusion throughout the compa-
a row. Our insistence on hiring highly
understand how to best serve our cus-
ny, which we believe is vital to corporate
qualified team members who reflect
tomers, we must also look at our supply
responsibility and our caring culture. It’s
the rich diversity of our communities
chain.
not only the right thing to do, it posi-
represents a true advantage.
tively affects business performance.
contribute in the workplace.
Caesars’ supplier diversity program is
According to the Harvard Business Re-
For the up and coming Generation Y,
managed around five pillars including
view, research provides compelling
also known as millennials, and future
executive leadership, established roles
evidence that a diverse employee base
generations, ensuring a diverse compa-
and responsibilities, tools and resourc-
unlocks innovation and drives growth.
ny isn’t just a “nice to have,” it’s a nec-
es, measuring success and external
And according to McKinsey & Co., For-
essary part of doing business. Genera-
engagement. As a key focus to our pro-
tune 500 companies with diverse
tion Y is the most racially diverse and
gram, successful outreach is achieved
executive boards enjoy significantly
environmentally-conscious generation
through effective communication, sup-
higher earnings and returns on equity.
to date; which informs not only the way
plier development, mentoring programs
they live, but the choices they make as
and an active role in national and re-
consumers and also the way they
gional councils.
At Caesars, we want our team to be as
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31
32
JUNE 2017
ALL IN WITH DIVERSITY
That is Just the Way it Is
Richard Scheutz: Executive Director, Bermuda Casino Gaming Commission
I joined the casino industry in 1972
senior management? It was essentially
while in college as I was working on
all men, with an occasional exception.
my undergraduate degree, and later my
That was just the way it was.
masters. I would attend school during
is just the way it is. Let me tell you about another time where something was going on that was
the day and deal cards and dice at night.
Since 1972, I have seen a great many
just the way it was. In was in the 1950s
At that time, there was casino gambling
changes. Casino gaming has been ex-
and early 1960s and the Las Vegas Strip
in only one state, and that state was Ne-
ported across the US and the world. The
was known as the Mississippi of the
vada. I dealt in Reno and the majority of
casino has become a technological mar-
West, and it was known as the Missis-
blackjack dealers were women, and the
vel with not only ever-evolving elec-
sippi of the West because black patrons
dice dealers were men. In Las Vegas the
tronic games, but also the sophisticated
were not allowed in the Strip casinos.
blackjack dealers were predominately
systems that exist throughout the facil-
But people finally opened their eyes
men as were the dice dealers. Lower
ity. Yet, when we look at upper manage-
and minds and understood the injus-
management in the table games depart-
ment, we still see a situation where men
tice of such a system, and in the early
ment was heavily tilted to males. And
dominate the executive ranks. And that
1960s a great many different people
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JUNE 2017
began working for that change, and it
check they are absolved of all sin. That
pass them around, and let information
was politicians, gaming regulators, citi-
is just the way it is.
be your power. Talk to the gaming pub-
zens, community leaders, and people of
lications about including a page each
all races that challenged this disgusting
One would think that in an industry like
month about the rankings for the differ-
fact so that now we experience a strip
gaming that is so heavily regulated, it
ent properties and gaming manufactur-
where people of all races are treated as
would not be possible to so blatantly
ers. It is a simple lesson in economics,
welcome guests. And yet upper man-
discriminate, for the regulators insist
the more perfect the information – the
agement is still dominated by men. That
on the highest standards of excellence
more perfect the market.
is just the way it is.
in all areas of operations. The reality
make this you project, and get after it
of the situation is that the regulators
now.
So ladies,
The fact that men dominate upper man-
are worse. I often tell the story of the
agement and are paid more for equal ef-
Nevada Gaming Control Board. It was
To the males out there, it just may be the
fort has not escaped the attention of a
formed in 1955 and has three mem-
case that you might have a female child,
great many people in the industry, most
bers. Since 1955 it has had one-woman
so maybe you can make a bit of effort
notably women. And they have begun to
member, and she stayed for one year
to ensure that she is not punished for
address this issue in a number of ways.
and eight months. That is less than 2%
her gender by being denied opportuni-
They have formed associations and at
of the board years served. Nevada’s last
ties and remuneration. Maybe you can
many of the gaming shows they have
Gaming Policy Committee was com-
join this battle where people are being
their own lunches and events. These
prised of 12 people, and they were all
clearly and unequivocally discriminated
are normally off to the side someplace,
men. These numbers do not come from
against, and get involved. There were
and often take on the character of hav-
some outlying statistical fluke but rather
a lot of people who worked to ensure
ing been given the children’s table at
from a deeply seated bias. For anyone
that blacks could not enter the Las Ve-
the holiday dinner; the adults are out in
to associate this clear-cut bias with a
gas Strip casinos, and an even greater
the big room. The big dining and speak-
gold standard is clearly into the world of
number who did nothing about it, just
ing events could never just be focused
fake news. Nevada should be required
sitting on the sidelines. Does being a
on women and the discrimination that
to place a notice on the diplomas of the
man to you mean that you are one of
engulfs them, but rather are focused
women that graduate there, stating that
those people who just sits on the side-
on really important issues like eSports
they will be treated as an inferior being
lines, while a group is clearly subjected
or skill-based games. So the women do
if they want to contribute to the state’s
to being treated as if they are second-
their thing, off to the side, at the chil-
largest industry. That is just the way it is.
class citizens? If in fact that is the case,
dren’s table, and the big boys are out in the big room. That is just the way it is.
you better go to someone to help you What to do? I am a strong advocate of
better understand what it really means
the notion that if you keep doing what
to be a man, and when you do, you are
Where is this getting us? It appears no-
you are doing, you are going to keep
welcome to join this battle. That is just
where. Year after year essentially the
getting what you have got –– and what
the way it is.
same salary discrepancies exist, and
you have got is essentially not changing.
year after year photo after photo of ex-
To my women friends, it is broken, and it
Richard Schuetz is the Executive Director
ecutives and management on the web-
needs to be fixed. For starters, I would
of the Bermuda Casino Gaming Commis-
sites across the gaming sector might as
suggest that you go to the women who
sion, and was formerly a Commissioner
well have been taken at a boys’ night
are elected in your legislatures and get
for the California Gambling Control Com-
out event. That is just the way it is.
them to sponsor bills that insist that the
mission. The opinions expressed in this
regulators have to publish monthly sta-
article are his alone, and do not necessar-
Now in fairness to the boys, it is not as
tistics on wage levels by gender within
ily reflect the position of the Government
if they don’t care, for after all, they do
job classifications, and participation by
of Bermuda, the Bermuda Casino Gaming
send along an occasional check from
gender in the management and execu-
Commission, or any other entities or indi-
the organizations they run to the ladies
tive ranks. If they can collect that vast
viduals within that country. The author is
to support their associations. Sending
array of gaming numbers they always
also sincerely appreciative of the help he
along this check apparently absolves
publish, they can certainly collect and
received from his friends and colleagues
them of the sin of running organizations
publish these.
throughout the gaming world in develop-
that openly discriminate against wom-
numbers, make sure every woman on
en. It is like a baptism, and by signing a
the property gets them. Hand them out,
Once you get these
ing this article.
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33
WE CAN'T FIX WHAT WE CAN'T MEASURE ALL-IN DIVERSITY PROJECT
All-In Diversity Project is an industry-driven initiative to benchmark diversity, equality and inclusion for the global betting and gaming sector. It's only through transparency and measurability that we will affect real change for the future of gaming. Contact us for a media kit today and be a part of the change.
www.allindiversityproject.com info@allindiversityproject.com https://www.linkedin.com/company-beta/11109014/
@Allindiversity
JUNE 2017
ALL IN WITH DIVERSITY In closing with Christina Thakor-Rankin: Principal Consultant at 1710 Gaming and CoFounder of All-in Diversity Project
Diversity of thought is as important as
much bigger picture here.
diversity of ethnicity or gender in business and especially in gaming.
formed not-for-profit that will serve to be the industry’s central resource for
Promoting diversity is about opening up
data related to diversity, inclusion and
to new perspectives and new ideas. We
equality. Our vision is to shift the para-
We, as part of the western world, have
should promote a wide range of people
digm for inclusion across the gaming
been hearing a lot about diversity and
in our business so we can have a wide
industry through transparency, measur-
inclusion lately. We see big names such
range of opinions, experience and ide-
ability and actionable tactics that can
as Emma Watson, Beyoncé and Anne
as. However, this is not an initiative that
be adopted globally.
Hathaway publically speaking on the
is exclusive to those currently being
topic. I have dedicated my entire career
left out of the conversation. Rather, we
As you will read from the three pieces
to helping businesses and industries
need everyone with a stake in the game
from our board members, diversity
grow through diversity.
to understand and get behind this ideal.
means many things, but embracing di-
We need male founders of startups who
versity of thought (along with the di-
Often, the word diversity is used to
understand the need to think different-
verse people it comes from) is what
mean “more women.” We use diversity
ly. We need entry-level employees from
will make the difference between suc-
instead of saying, “a few less middle-
all backgrounds who don’t yet know
cess and failure as an industry. This is
aged white men, please.” We use the
what a leader should look like. We need
not about enforced quotas or beating
word to encourage different ethnicities
CEOs and NEDs with vast experience to
up traditional companies. This is about
to get involved in topics and projects
get behind this as the change has real
realizing the commercial benefits to
they otherwise wouldn’t have been in-
commercial benefits to our industry.
changing our mindset.
cluded in. And while I get the simple use of the word, we must realize it’s not
The All-In Diversity Project (www.
just inclusion for looks or feel. There is a
allindiversityproject.com) is a newly
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36
JUNE 2017
Playboy, MalwareTech and fake news what they have in common? Teresa Tunstall
By Teresa Tunstall
M
y first serious job interview was at London’s Playboy Club; it went well and I was hired to train as a croupier. In my naivety I’d never heard of the term and had no idea what was involved. Well during the course of the ensuing three years I found out and finished up being a fully fledged croupier dealing Blackjack, Roulette and Punta Banco. This period of time enabled me to become part of what was known as “Playboy Reunions” which were held annually. Victor Lance, Playboy Chief Executive, was somewhat of a distant figure whilst I worked there but at the “Reunions” he became much more accessible, far more human – just like the rest of us. Several years later during one of these gettogethers I approached him and he greeted me by my name tag, like an old friend. I told him I now worked with problem gamblers, at which point Victor suddenly lit up with enthusiasm. “Back in the 70’s the Reverent Gordon Moody came to Playboy to tell us he was finding people asleep in doorways as they had gambled away all their money and couldn’t afford to get home” he blurted. I was amazed. Although I now knew of the Gordon Moody Association – a unique residential rehabilitation centre for problem gambling – I wasn’t aware that Gordon Moody had been
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a Reverent or that the organisation had been in existence since the 70’s long before problem gambler or social responsibility existed.
so with the help and support from Gamble Aware who are indirectly funded by the Betting, Gambling and Online gaming industry.
In the USA there are many such rehabilitation clinics. However, they are expensive and the costs have to be borne by the family who may already be struggling as a result of debts incurred by a problem gambler. As a consequence the family may resort to borrowing money at exorbitant interest rates to pay for the treatment to a loved one. Thus it becomes a vicious circle with debt piled upon debt!
This brings me to my current favourite subject, Internet/Cyber bandits who sell Ransomware or WannaCry viruses on the Dark Web, a network of hidden websites that are difficult to access. You may recall that very recently over 100 countries and organisations were affected including our NHS. How fortunate that Marcus Hutchins, known as MalwareTech, and only 22 years old, blocked the Wannacry cyber-attack and became our hero. He spotted the “kill switch” and came to our rescue although it has now been removed and that
The Gordon Moody Association are still doing fantastic work with problem gamblers, and continue doing
JUNE 2017 UK banking staff will be trained to spot potential victims and perpetrators, something that casinos introduced a long time ago. Trafficking is a terrible, appalling crime which needs to stamped-out once and for all. It can be difficult to identify the victims especially if English isn’t their 1st language, but the things to look for are emotional outbursts of crying and obvious signs of being controlled or exploited. It’s a little like going back to the Dark Ages when impoverished people with no money or family were sold as slaves. It shouldn’t happen and we all have a responsibility to stay on our guard.
version is no longer available. Marcus is now working for GCHQ to “head off future attacks” which indicates that Cyber hacking is a young person’s game. It’s an area mostly unknown to most of us over 40 years old epitomised by the fact that it was a 17 year old who hacked into TalkTalk not so long ago. Subsiquently the City of London Police decided to approach imprisoned hackers - about whom we know little - to help and 90% agreed to do so. With more and more players continually living their lives Online, it is apparent that these “geeks” will inherit Cyber-space and it is fair to say that without their intervention things will get worse before they get better. Staying on the subject of gambling, Stock Market traders don’t like being referred to as gamblers, but whichever way you analyse it there is a large element of gambling. If you’ve ever invested in Stocks and Shares you might have a strong interest in the suspicious regularity with which traders correctly predict UK economic
statistics! Evidently there is now a call to stop official statistics being “leaked”…it begs the question as to whom received such data? To illustrate this point, released information shows that from 2011 to 2017 and in an hour before surprise data was made public, Traders unerringly “guessed” the value of the Pound against the Dollar. A coup similar to getting a peep at the next card in a Blackjack shoe or knowing where the roulette ball is going to fall in the wheel! It seems that within the hour just mentioned, Sterling moved up and down; it can’t be just coincidence. Apparently we are one of the few countries where politicians are allowed a sneak preview of official data which means that Regulators are in an invidious position as they are up against some extremely powerful and influential people. Something must be done to clean up the Equity Markets and obliterate “funny business” going on.
In the casino world, staff and cashiers are always taught to inform a Manager if they notice money being taken out and passed by one person to another. Its money trafficking or laundering, and casinos also analyse financial transactions to prevent same. Finally, isn’t “Fake News” surely a cool way of telling brazen lies? Years ago people were writing about “spin” now it’s referred to as “bull….” Throughout the centuries news has been distorted and falsified so how can we know when it’s actually true? It appears that the big news providers sometimes pay for and use information supplied by Eastern European youngsters who create false news. What’s worse is that the Media don’t check or verify the stories! Famously said by the Late Great A.A.Gill, “spinach is the Kate Moss of vegetables it goes with everything but boils down to nothing”.
More articles from Teresa Tunstall next month, if you would like to contact Teresa her details are in the front of the magazine
On a different tack, modern day slavery is an ever-growing business. In an attempt to halt trafficking of women,
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37
GAMING NEWS
JUNE 2017
Lawrence Ho takes swipe at gaming companies “spitting at Chinese government”
L
awrence Ho the Chairman
“In all of those instances (Crown
and Chief Executive of Melco
and the arrests of the South Korean
However Maggie Ma Melco’s Head of
has seemed to take a swipe
casino employees), you had casino
Communications saying, “Mr Ho gave
at former business partner James
sales people running around offer-
the example to explain that casino
Packer regarding Crown Entertain-
ing credit, talking about collection,
operators “should respect China’s
ments arrests last year in China for
it wasn’t discreet,” Ho said to the
policy”. She went on to say,” Despite
what is believed to be promoting and
Financial Times.
the demerger, Melco and Crown were
marketing the companies casinos on the mainland.
still “very friendly” and had a close “That’s what caught their attention:
relationship.”
‘like what the hell, you’re deliberThe arrests of 18 Crown Employees of
ately spitting in our faces’.”
which 15 still remain in custody late
Crown sold 13.4% of their interest in Melco last December and closed
last year including Jason O’Connor,
With James Packer now selling all his
all investment with Melco in early
Crown’s head of international VIP
stake in the Melco Crown Entertain-
May this year with the completion
programs are awaiting trial and in a
ment venture and with Melco now
of 11.1% of their shares sold. James
recent interview with the Financial
going it alone with their pursuit of a
Packer said at the time that his
Times Lawrence Ho said that some
Japanese gaming license Lawrence
companies focus is now on mainland
gaming companies were “spitting in
Ho seems to want to put some dis-
Australia.
the face of the Chinese authorities.”
tance between his company and that of Crown Resorts with his comments.
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39
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JUNE 2017
Illinois online gambling bills running down Robot dealers in Macau? GE2 Asia Expo raised the question at a Q&A session on whether robots would be considered by casino operators over live dealers in the face of rising costs in employing gaming staff with some market reportedly rising in cost by 150% over the last ten years. Robots are robotic dealers have been around in one form or another for some time with automatic roulette the most common but manufacturers have also developed robotic arm blackjack dealers however neither has overtaken live dealers yet.
T
he state of Illinois which over the past year or so has flirted with passing an online gambling bill has until this Wednesday to consider again passing one of two bills focusing toward online gambling again. However with just a couple of days to go before lawmakers take their summer adjournment and no indication that they will extend their stay to debate either bill S 208 or S 1805 the likely hood is that online gambling will remain not an activity Illinois residents will be able to take part in, not legally anyhow. It is understood that the main sticking point with both bills is that fantasy sports features in both along with online gambling and some casino operators in the state only want online gambling and not fantasy sports. Observers say that S 208 had the best chance of passing with a $10 million one off license fee and a 15% gross gaming tax rate, but with little time left and unable to agree on fantasy sports Illinois may have to wait till early next year until the topic is raised again.
But when the question was asked to the panel most were dismissive that a location like Macau where live dealer tables were restricted and robots would be a way around that restriction the panel said that most customers gambling in Macau preferred live dealer interaction and saw the inclusion of automated dealers a thing of the future and certainly not right now. Charles Cohen vice president for mobile at gaming at manufacturer IGT said, “I don’t think robots will take over, not there will be no role for them, he went on by saying, “You have to remember the human factor. If you had a ‘super dealer’ who was able to deal at twice the speed of a human dealer; would it be enjoyable to play at that table? Could you really increase the number of hands per hour?… I think it would be exhausting. I don’t think that’s why people come and sit at the table to play, it’s a leisure activity,”
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41
GAMING NEWS
JUNE 2017
Packer drops Las Vegas casino plan
I
twas an unexpected move from the Australian casino mogul James Packer who dashed his Las Vegas casino dream out in the open which carried a multi million price tag. As per reports The Australian that Packer’s Crown Resorts Ltd, has announced that they have abandoned their plan to construct a casino at the world’s most famous gambling strip. Thus the company has now putting their Las Vegas land for sale in the market valued at $400 million. Crown Resorts Ltd. which currently owns 18.4 acres (7.4 hectares) of the planned casino site and also leasing the 16.2 acres from their previous owners. Now since they have cancelled their plan of proposed Alon casino and hotel project the company has hired brokerage CBRE Group to sell the land. This is one of
the most prominent lands at the Las Vegas strip which is just opposite the famous Wynn Las Vegas and Encore at Wynn Las Vegas resorts, and north of the Fashion Show mall. CBRE executive vice president, John Knott describe this land as “one of the most exciting properties to become available in Las Vegas in a long time.” This is the second property that Crown has sold this year thus continuing its exit from the International assets. As early this year Crown Resorts Ltd also disposed its stake in Asian casino developer Melco Resorts and Entertainment Ltd and now Alon land is up for sale. As per Crown the entire proceeds from the sale of this international asset worth $987 million will be used to pay off the casino operator’s debt.
As per a Crown spokesperson “Crown will now be more focused on driving greater returns in Australia and ensuring the company is well prepared to deliver Crown Sydney in 2021.” James Packer after getting all the necessary approvals returned as the director of Crown Resorts and he currently owns 48 percent stake in Crown. Packer has earlier stepped down as a Crown director in December 2015 after resigning as chairman in August 2015. Now with Crown shifting its focus to its domestic assets Packer has appointed John Alexander to chair its Crown empire. Currently Aspinall Casino in London is one of Crown’s remaining international interests and it is not yet clear whether Crown will join the bidding war for a licence in Japan.
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JUNE 2017
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GAMING NEWS
JUNE 2017
Pennsylvania legislators evaluating gaming bill one more time
T
he Pennsylvania House of Representatives again received their already approved casino tax bill as the Senate considered that it further needs reviews. Now state lawmakers have some more time to decide what they need to review and amend to make the casino tax bill much better. Their entire aim is to ensure that the entire gambling activity is made structured in the state as well as they need to review the gaming fees. Legislators will now again sit down and evaluate the gaming fee regulations for the Erie County market which is the host community of Presque Isle Downs & Casino in Summit Township. This review is important as the new amendment needs to ensure to allow iGaming expansion in the state as reported to
Go Erie newspaper. State Sen. Dan Laughlin, of Millcreek Township, R-49th Dist, commented “This is an issue that has wide-ranging impacts not only for Erie, but for communities across Pennsylvania that receive LSAs,” “It was incumbent upon the General Assembly and the Wolf administration to finalise legislation that will ensure the flow of funding from the casinos to counties and local entities continues unabated.” Laughlin further added that “Presque Isle Downs is a good neighbour and has indicated that it will continue its support for the community, but not every community is that fortunate,” “If we did not meet the court-imposed deadline and
casinos were to withhold local share funding, the burden of additional financial costs would fall directly on taxpayers in many communities. That’s what made finding a legally sound solution to this issue a matter of utmost importance.” Yesterday The Senate voted 3812 to return the casino tax bill for review in the house. As per the new proposal in the casino tax bill there needs to be a similar fee structure to regulate the casino operations of Presque Isle Downs & Casino so as to maintain the annual revenues Erie County receives as a host community. As per the new regulation the local casino will now have to contribute US$10 million annually to the country administration.
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YGGDRASIL INNOVATOR OF THE YEAR 2017
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