June 2017 Infinity Gaming Magazine

InfinityGaming www.gaming-awards.com | ISSUE JUNE 2017

Bo Wänghammar EXCLUSIVE INTERVIEW

WIG DIVERSITY AWARDS

SPECIAL

GAMING + ARTICLES + business + global + ONLINE + NEWS+ APPS + AWARDS + etc

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JUNE 2017

30 DIVERSITY Launch of new program

10 BO WANGHAMMAR Exclusive Interview

WIG 8 All the winners & photos revealed

Opinion Disclaimer: The views and opinions expressed in all external articles are those of the authors and do not necessarily reflect the official policy or position of The Infinity Gaming Magazine Any content provided by our feature writers or authors are of their opinion, and are not intended to malign any religion, ethic group, club, organization, company, individual or anyone or anything.

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6 EDITOR NOTES Lana welcomes you to the June edition of Infinity Gaming Magazine.

8 OUR WRITERS Meet our feature writers, the superb writers on our rosta.

10 BO WANGHAMMAR Exclusive Interview

14 THE 8TH WIG AWARDS

26

Winners & all the evenings fun

26 BREXIT ONE YEAR ON Christina Thakor-Rankin article

BREXIT One year on

28 ALL-IN DIVERSITY Launch of new program

PLAYBOY, MALWARETECH

36 PLAYBOY, MALWARETECH Teresa Tunstall

and fake news

36

42 PACKER DROPS VEGAS Crown forgets new resort

43 NEWS & MORE NEWS from the gaming industry

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The line-up of winners from the 8th Annual Women in Gaming Diversity Awards

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A note from the editor CONTACT US Clever Duck Media Centrix@Keys Keys Park Road Staffordshire WS12 2HA UK Tel: +44(0)1543 478 889 PRODUCTION Clever Duck Media Centrix@Keys Keys Park Road Staffordshire WS12 2HA UK

What an amazing evening at the Savoy Hotel, well done to all the ladies

PUBLISHING Infinity Gaming Magazine is operated by © Clever Duck Media Ltd ®

Lana Thompson - Editor

Welcome to the June edition of the Infinity Gaming Magazine and what an amazing time at the WIG Diversity Awards Welcome to the June edition of the In-

Now you would think all that would be

finity Gaming Magazine and what an

enough for one edition but oh no we

amazing time we had at the Women in

have the superb writers of Christina

Gaming Diversity Awards at the Savoy

Thakor-Rankin and Teresa Tunstall also

Hotel in London. The number of women

with two superb articles and we are

within our industry and what they are

proud to support a new program called

doing and achieving it truly inspiring

“All-in Diversity led by Kelly Kehn who

and well worth celebrating.

we invited to speak at the WIG8 Diversity Awards, find out all about it inside.

The backdrop of the Savoy Hotel was the perfect location for an event that

Enjoy the magazine.

just gets better and better each year, congratulations to all the ladies not just

So, “To Infinity and Beyond!”

on winning but reaching the finals, you are all winners.

Regards,

We have all the photos of the evening

Lana

inside but not just that but a very special interview with Bo Wanghammar from PokerStars Casino, many know Bo from his work within the industry over the years and we speak to him on his relatively new role with the online gaming giant.

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The Editor

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Infinity Gaming Magazine Contributing Writers A magazine is only as good as the content inside and with some of the leading specialists within the gaming industry. With specialised articles covering customer service, the gaming law, new prducts, technology and current affairs with the sector the Infinity Gaming Magazine is delighted to showcase our superb line-up of contributing writers.

Christina Thakor-Rankin Christina is Principal Consultant at 1710 Gaming Ltd, a specialist betting and gaming consultancy, delivering a range of services including licensing and compliance (incl. regulation, money laundering and social responsibility), business start-up, training and strategic reengineering, project management, research, business analysis and development, to start-ups and established multi-national operators and providers, gambling regu-

lators, law enforcement and government agencies, media, and specialist interest groups and associations within the sector, in both established and emerging markets across the world.

www.1710gaming.com

Teresa Tunstall – Independent Gaming Consultant After many years of working in casinos in the UK and on USA ships as a croupier and inspector, Teresa turned from ‘poacher to gamekeeper,’ spending 16 years with GamCare, who offer help and support to those who develop problems with their gambling.

Teresa now works independently consulting on all issues relating to Social Responsibility and Problem Gambling.

Working closely with the betting and gaming industry, She developed strong links delivering Social Responsibility and Problem Gambling training around the world, from Antigua to Moscow, and Auditing in the UK.

To contact Teresa regarding consulting please email: Teresatunstall1@gmail.com

Desmond Lam - Professor in integrated resort management University of Macau Desmond Lam is an associate professor in international integrated resort management at the University of Macau. He is a life member of Clare Hall (University of Cambridge) and an academic affairs advisor to the Macau Gaming Management Association. Desmond is the recipient of several research and industry awards including the Cambridge Clare Hall Fellowship and the Emerging Leader trophy at the 2016 Asia Gaming Awards. ​He is author of the book Chopsticks and Gambling, which examines the little-known world of Chi-

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nese gambling from historical, cultural, psychological and social perspectives.

JUNE 2017

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ALEA.com is an award-winning casino operator founded in 2012 by Alexandre Tomic and Charles Gross, who have over ten years' industry experience ranging from affiliate network owner to casino operator. They are driven by innovation and dedicated to staying on the cutting edge of technology; with this in mind, ALEA’s product, SlotsMillion, is an online casino with over 1,300 slots and many inventive features. This includes the world’s first real money virtual reality casino, which is available to play in both VR and 3D and has received very positive reactions at conferences and from industry and mainstream publications.

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Interview with Bo Wänghammar Managing Director at Pokerstars Casino

Thank you Bo for speaking to us today and indeed congratulations on your new role with PokerStars, for our readers can you explain your new challenge with the company and what makes it so exciting?

PokerStars is an amazing company,

with the super competent people here. We have just started to har-

where do the company want their online casino to be in the future?

vest our potential and this is what makes the challenge so much fun.

I just love the PokerStars mission statement ‘To create winning moments’. It

PokerStars is such a huge brand, was that one of the things that attracted you to the position?

which has been able to build the world’s

really says it all. Our reason to exist is to offer our players a fun and rewarding experience, far beyond actually winning money. We want to offer entertainment

largest casino in less than 3 years. Capi-

The thing that triggered my interest is

and gratification from first sign up to end

talizing on its massive poker customer

the opportunity to bring PokerStars’ ca-

of player session. For casino this means

base, PokerStars has cross-sold casino

sino to the next level. The company has

not just the games, but every touch point

(and also sportsbook) and has now the

really understood the need for innova-

between PokerStars Casino and the cus-

highest number of active casino play-

tion and continuous improvements and

tomer. Gamification is a keyword in this.

ers among our public competitors. The

the PokerStars’ culture encourages and

company culture is also characterized

supports change.

by passion, humility and curiosity, which is unusual for such a large and successful organization. PokerStars is its own ecosystem in the gaming industry and it has been so much fun to get acquainted

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Of course PokerStars is famous for poker however the company has been operating online casino and other platforms for awhile now,

Is it easier or harder when a brand is so well known for one sector and wants to expand into another such as casino? And what are the challenges for this?

JUNE 2017

I just love the PokerStars mission statement ‘To create winning moments’.

It really says it all. Our reason to exist is to offer our players a fun and rewarding experience, far beyond actually winning money.

BO WÄNGHAMMAR Attending the International Gaming Awards and bidding for charity

is both harder and easier. The difficulties stem from having built systems, processes, knowhow and mind set around one product – poker – for so long, and having been hugely successful doing it. The challenge is to adapt to two new games categories – casino and

you had great experience with Bwin and most recently with Mr Green, both of course had very strong casino brands, without giving secrets away what are the main ingredients in making a successful online casino?

sports - and different customer expec-

eco system and culture. Casino players are looking for trust, simplicity, fast customer service and fun. Understanding casino player core drivers is essential for product development.

Mr Green had an identifiable brand with the character Mr Green is that something that could be replicated in another way?

tations. I have seen operators seriously

The secret lies in understanding who

fail in this process first-hand. PokerStars

your customer is, what playing real

has taken giant strides in the right di-

money casino means to your custom-

rection. It is easier when you have such

ers, what the key drivers are for play-

The important thing is how you execute.

outstanding assets; brand, strong player

ing and what the core customer is

A brand is all about how you treat your

loyalty and a huge customer base.

looking for. This especially important

customers and to what extent you ful-

in a multi-vertical since each prod-

fil your brand promise. If you don’t,

uct category carries a different player

the brand veneer becomes thin really

Before working with PokerStars

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Bo Wänghammar Special Interview

quickly. The PokerStarsCasino brand

communicate them in our marketing.

stands for trust, honesty, security and ease of use. All of these are essential for casino only players and for poker and sports customers playing casino.

There is a well established online casino market in the UK and indeed Europe what will the company do to get an even bigger piece of the pie?

Will it be Marketing & Advertising?

We have a unique situation in that we control our own tech stack 100%. We

You have been in the industry for more than 10 years Bo, how fast is the industry growing in terms of technology and do you think that it will continue to grow in that field?

are not dependent on third party back end systems and we have also made progress by developing customized promotion tools, such as ICE challenges and our own free spins solution. We are integrating with tier 1 games stu-

In the last four to five years the online

dios, but we have launched a suite of

casino industry has quickly changed

bespoke games, including the success

from desktop, to mobile web to apps.

with the jackpot game Millionaires Is-

The battle for mobile device app shelf

land developed by our in-house stu-

Marketing and advertising is impor-

space will probably be the most im-

dio. We intend to continue capital-

tant, but without a really sticky and

portant challenge in the next couple of

izing on our proprietary technology.

smooth customer experience it be-

years. The other is software technology

comes desperate shouting. The on-

around gamification. Both of these ar-

line casino industry today is far too

eas can be controlled by operators and

generic/look alike. It is also ‘shout

are not really disruptive tech changes.

alike’. We will develop our customer experience to make us different in a relevant way and building partially on our size advantages. As these product improvements are made we will also

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Does PokerStars use their own software for online casino or do they use software suppliers for their casino games?

What do you think attracts a customer to an online casino, is it the fun of it, the amount of games or the security of the company offering the games, what is the biggest factor do you think out of those?

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Bo Wänghammar Special Interview

Working in the online gaming industry,

view. PokerStars is determined to have

will look closely at other industries,

I have conducted customer research on

one customer view, covering the whole

like social, free to play, freemium etc

exactly this topic. It naturally differs de-

customer experience, through our sign

for inspiration. This is the biggest chal-

pending on vertical, but for casino the

up, deposit flow and betting/wagering/

lenge for the industry as a whole. Since

most important factors for players are:

playing across all verticals. It is a mix

PokerStars has a truly globally footprint

Trustworthiness, simplicity, responsible

of this and still ensuring that custom-

– no single market represents more

behaviour, fun/entertainmenl and ex-

ers get the right service and tonality

than 10% of our total revenue – Brexit

citement/thrils. Attributes that rank low-

depending on types of game played.

will have comparatively low impact.

What challenges do you see ahead for not just online casinos but for the online gambling industry in general? Do you think Brexit in the UK will make any impact towards online gambling?

Obviously you cannot tell us exactly what is in store at PokerStars Casino but can you give us any hint on what to maybe expect from the brand in the future?

er for casino players are things like social elementsl, the amounts of games offered, coming across as glamourous, being unexpected and hard core gambling.

Does the online casino brand of PokerStars work closely with sportsbook and poker or are they totally separate of each other?

You can expect us to lead the charge I am convinced that the online real

in raising the level of entertain-

money gaming industry needs to up

ment for the casual player. We have

We collaborate on a daily basis. Since

its game. It has historically been too

already started, but in the coming

most of our first stage customers natu-

easy to grow profitably with a generic

few months there will be big prod-

rally have come to our casino via cross-

product and generic marketing. We are

uct improvements across the board.

selling from poker, it is imperative for us

competing for our customers’ online

to look at our customers from a holistic

entertainment time and money, so we

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JUNE 2017

Women in Gaming Awards make their mark with a celebration of diversity

T

he 8th Women in Gaming

dialogue around diversity among

went to Lydia Barbara from Micro-

Awards - the established and

industry influencers. Organised by

gaming who spent years in the indus-

most prestigious programme

Clever Duck Media, the Women in

try internationally promoting women

recognising inspirational women

Gaming Diversity Awards has gath-

within the sector.

within the gaming industry took

ered resounding support from Vision-

place Friday 12 May at the Savoy Ho-

ary sponsors and companies of all

Full list of Winners 2017 Women

tel in London to celebrate diversity,

sizes since launching back in 2010.

in Gaming Diversity Awards http://

inclusion, leader-

gaming-awards.com/

ship and excel-

wig/wig-winners/

lence.

wig-winners-2017/

The Women in Gam-

Thank you to all

ing Diversity(WIG)

of the sponsors

Awards has been

that supported the

created to highlight

Women in Gaming Di-

the exceptional

versity Awards 2017:

women working in

Play’n Go, Playtech ,

the gaming based

Videoslots, Alea and

industry, role mod-

NetEnt who is aiming

els that show it is

to achieve 50/50

an industry that of-

Gender diversity

fers exciting career

by 2020 across all

opportunities for

departments.

women on both a National and Global

Nominations for

basis.

20178 Awards will open in February 2018 on official

Clever Duck Media organisers of the

webpage http://gaming-awards.com/

Women in Gaming Awards said they

Industry Pride of the year Award went

had more than 300 nominations and

to Sarah Sculpher, she is responsible

entries across 16 categories and it

for all marketing activities with Cae-

was a hard job for Judges to decide

sars EMEA, Sarah has years’ of experi-

on a shortlist as all deserving award

ence as an international marketeer

entries.

and serves as a role model for all of

wig/

the company’s employees. Leading The WIG event showcases the

by example in helping them prioritize

achievements and innovation of

their work / life balance.

women in gaming, identifying new role models and promoting further

Outstanding Contribution Award

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WOMEN IN GAMING AWARDS WINNERS 201 01

04

07

02

05

08

03

06

09

01

Industry Pride of the Year

04

B2B Excellence Award

Sarah Sculpher

Janine Woodford-Dale

Caesars EMEA

Microgaming

07

Employee of the Year Sari Litchik (Accepted by Luke

Davis) Playtech

02

Outstanding Contribution

05

Lydia Barbara

Best Place to Work

08

Little Star Media

Leah Griffin

Microgaming

03

Affiliate Manager of the Year Karolina Filip BGO

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Excellence in Customer Service Mr Green

06

Diversity Award Play’n GO

09

Hidden Talent of the Year Sini Rantala Videoslots

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16 - THE AMAZING WOMEN OF THE YEAR 10

13

11

14

12

15

16

16

Team of the Year NetEnt Sales Team

10

11

12

Industry Achiever

13

Leader of the Year (iGaming)

Malgorzata Cumber

Shelly Suter-Hadad

NetEnt

Mansion

Innovator of the Year

14

Leader of the Year (Land Based)

Maris Bonello

Jennifer Bowman

Kindred

IGT

Inspiration of the Year Reyes Jara Game Lounge

15

Star of the Future Holly Ashpole (Accepted in her

absence) Aspers

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JUNE 2017

WHAT IS GOING ON HERE?

Awards are all ready

ASPERS TEAM

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EVEN THE GUYS Were enjoying the WIG8

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NETENT TEAM

MICROGAMING

The NetEnt Team with a perfect pose

LITTLE STAR MEDIA The ladies at the Champagne Reception

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THE WIG BAND IS READY

MR GREEN Celebrating

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THE IGT TEAM

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TEAM KINDRED

PHOTO TIME

VIDEOSLOTS

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We are the Champions!

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JUNE 2017

BREXIT One year on but no further on

By Christina Thakor-Rankin

I

t is almost a year since the UK voted to leave the European Union, and 12 months on, and despite the formal triggering of Article 50, no-one is any the wiser as to exactly what ‘Brexit’ means to the UK, to Europe, and to the rest of the world – politically, economically, socially. If fact, the only thing that has become clearer is that following the defeat at the polls of those most likely to take other EU member states down an ‘-exit’ route (Netherlands, France, and Germany starting to look increasingly ‘safe’) – when it comes to leaving the EU, the UK, in the absence of any unexpected or shock events in Europe - is very much on its own.

The announcement of a snap general election in the UK, aimed at giving the incumbent UK Prime Minister an elected mandate ahead of the Brexit negotiations, and coming as it has at a time of global political and economic changes and heightened threats of terrorism, has merely helped to highlight what a huge step into the unknown Brexit is.

For the purposes of the EU and Brexit, the United Kingdom is England, Scotland, Wales, Northern

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Ireland, and Gibraltar – the latter of which have not insignificant concerns about what Brexit could entail and the inevitable consequences, such as a border with an EU member state across which hundreds of employees travel daily to and from work. Due to the uncertainty and lack of clear direction of what the UK and the EU are expecting from each other, and from Brexit, the discussion points remain the same pre- and post referendum, changing only nominally from ‘remain’ or ‘leave’ to ‘soft’ or ‘hard’ Brexit.

Whatever happens, the concerns of the betting and gambling sector are unlikely to feature highly on the agenda for the negotiations, unless they can be of some intrinsic value in helping make a wider political, economic, legal or social point. Consequently, the sector is again left to second guess the possible outcomes of a ‘hard’ or ‘soft’ Brexit, and then attempt to understand, what, which, and how this could impact on betting and gaming specifically.

Firstly, the economy and trade.

Most protagonists favour an outcome which would allow all parties to continue to enjoy the

benefits of a common market, and which would also have minimal impact of existing European businesses.

All good stuff, unless of course, you happen to be in the betting and gaming sector. In this sector, far from promoting the free movement of goods and services, European member states have unilaterally taken a position diametrically opposed to the ethos

Whatever happens, the concerns of the betting and gambling sector are unlikely to feature highly on the agenda for the negotiations.

JUNE 2017

and spirit of a free market and closed

Brexit will come and go. Regulated ju-

the residency or employment status of

their borders to betting and gaming ser-

risdictions will remain regulated; un-

these individuals would inevitably have

vices and goods from outside of their

regulated jurisdictions will remain un-

an impact. A ‘hard’ Brexit which could

jurisdictions.

regulated until they regulate, at which

include repatriation or a substantive

time they are most likely to adopt the

change to residency or employment

The European position on betting and

same geo-fenced position as their

rules would leave many facing staff

gambling currently means that for many

neighbours, and become just another

shortages and a reduction in key skills

operators, exporting betting goods and

regulated, EU membership agnostic, ju-

and expertise – a void which would

services into the heartlands of Europe

risdiction.

have to addressed one way or the other.

tion. Those who do run the risk of finan-

Secondly, the social and people ques-

The challenge facing the betting and

cial penalties and prosecutions for con-

tion. The betting and gaming industry

gaming sector would be much less how-

travening member state law. The way

is part of a wider leisure and entertain-

ever than that for other sectors such as

in which regulation has evolved and

ment sector, and just like the main-

health services - the National Health

spread across the European landscape

stream leisure industry, employs a not

Service being a major employer of EU

over the last decade means that mem-

insignificant number of individuals who

nationals to address existing staff short-

bership of the European Union is for

are EU citizens, resident or based in the

ages. Given the impact that a hard poli-

the greater part, now an irrelevancy for

UK, across a range of roles and disci-

cy would have in this area, it is unlikely

many operators in the UK and indeed

plines.

that there will be a blanket and immedi-

directly from the UK is no longer an op-

cross Europe itself.

ate revocation of residency or employAny change to the current arrangements

ment rights.

governing the movement of people, or

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BREXIT

There may however be a middle ground,

to be agreed with Spain first.

de-colonisation.

ferent industries and sectors, depend-

“After the United Kingdom leaves the

The process of determining the posi-

ing upon the need and criticality. For

Union, no agreement between the EU

tion and status of Gibraltar post-Brexit

example, the health sector and other

and the United Kingdom may apply to

is not going to be straight-forward. EU

‘key worker’ sectors such as education

the territory of Gibraltar without the

law applies to it not as a territory of the

or tech, could continue to recruit to fill

agreement between the Kingdom of

UK, but as a territory whose external re-

shortfalls or bring in specialist skills not

Spain and the United Kingdom.”

lations fall under the responsibility of

whereby different rules apply to dif-

readily available in the UK, whilst other

the UK. This means that whilst most EU

sectors would have to take a more lo-

This resulted in reactionary responses

laws apply to Gibraltar, there are some

calised approach to recruitment. This

ranging from the measured and mod-

key exemptions such as the rules on the

would be less desirable, not least that

erate ‘jaw-jaw not war’ to the less

free movement of goods, common agri-

the battle for employees in a smaller

measured and moderate references to

cultural and fisheries policies and VAT.

talent pool could push up the cost of

‘female Prime Ministers’ ‘task-forces’,

It is this arrangement and the flexibility

recruitment and retention, which could

‘protect…small group of British peo-

it affords, that has allowed Gibraltar to

certainly have an impact in the short if

ple’ ‘against Spanish-speaking people’

develop into the attractive economic

not longer term.

from the UK, to a raised eye-brow from

hub it is today.

Spain suggesting someone was losing Thirdly, politics, posturing and one-up-

their ‘cool’, to Gibraltar’s chief minister

Gibraltar’s economic success is due in

manship, and the one area where the

Fabian Picardo unequivocal statement

the main, as a direct result of its unprec-

impact of Brexit on betting and gaming

that, “Gibraltar is not a bargaining chip

edented legal, geographical, and politi-

is most obvious - Gibraltar. In recent

in these negotiations. Gibraltar belongs

cal position. Changing just one of these

years, Spain’s attempts to assert its

to the Gibraltarians and we want to stay

carries the risk of destroying the unique

claims to ‘the rock’, have been kept in

British.”

bedrock upon which this success rests.

check by the fact that both Spain and

If the interest in Gibraltar is the eco-

Britain are members of the European

The political sabre-rattling and mud-

nomic value, then it is in the interests

Union. The fact that Spain has not been

slinging is the easy bit. Getting to grips

of both parties to ensure that they do

able to do anything does not however

with, and understanding exactly how

nothing to upset this status quo.

mean that Spain has accepted the situ-

Gibraltar fits into Europe now, let alone

ation, and the gauntlet was well and

after Brexit, is the tricky bit.

truly thrown down following the UK’s

Until the Brexit negotiations start, all the above is pure conjecture and specu-

formal notification of the intent to leave

Legally, and even though British legis-

lation and until then the sector would

the EU, triggering Article 50, and the

lation considers it a ‘British Overseas

appear to have no choice but to do as

subsequent release of the draft Brexit

Territory’, Gibraltar technically contin-

the Gibraltarians appear to be doing –

negotiation guidelines stating that any

ues to be on the United Nations list of

accept it is a case of que sera sera, deal

decision affecting Gibraltar would need

Non-Self-Governing Territories awaiting

with things as they happen, and in the meantime - keep calm and carry on.

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JUNE 2017

ALL IN WITH DIVERSITY Clever Duck Media Ltd along with our Women in Gaming Diversity Awards are helping to promote a new venture called the “All-in Diversity Project” led by Kelly Kehn. The following articles and intros are from those supporting the project and the reasons for its inception.

Opening introduction from Kelly Kehn

Every now and again, there is a political,

peer engagement and trends not just

starting to leave those businesses still

social or economic event which auger

the ‘win’ – for them it really as about

living in the last century behind.

doom and force the betting and gam-

entertainment. As gambling continues

ing sector to take a good hard look at

to morph into gaming the divide will

The impact of regulation and reputation

itself and then take appropriate steps

widen, and a sector which is notionally

on recruitment and revenue mean that

to stave off impending disaster. Whilst

ruled by a middle-aged patriarchy and

gender diversity is no longer a fringe

the issue of gender diversity has been

broadly clueless on what the ‘kids (male

topic. For those business that still want

mooted many times over the years, it

and female) are down with’ will once

to be alive and kicking and attracting

has never really gained enough traction,

again miss the mark.

new customers in the 2020s - gender

or been a sufficient cause for great con-

diversity has to be a company policy.

cern – until now. Suddenly, the industry

To meet the challenges of the future,

needs to not only start thinking about

and without the obvious implications

it, it actually needs to start doing some-

of government policies pushing gender

thing about it, if it is to avert the afore-

equality in some quarters, the sector

mentioned impending disaster.

needs to start adapting their workforces to mirror their future customers to be

The gambling sector has already missed

able to understand and then deliver

out on the ‘millennials’. Unless it starts

what they want across a global industry.

taking positive action now it is equally

This means inclusive and adaptive work

likely to miss out on the future genera-

practices which actively promote and

tions – these are the customers of the

celebrate diversity to attract the best

future without whom there is no future

talent from around the world. A young

for the industry.

gender fluid tech grad is more likely to join a sector with a reputation for inclu-

The sector is starting to learn the hard

sion than one whose annual event looks

way that the customers of today and

and feels like a trip back to the 1980s.

tomorrow are very different from their

The benefits in terms of driving inno-

parents, and that the traditional port-

vation and attracting new recruits who

folio of gambling products is not going

then bring the ideas that attract young-

to cut it with the younger generation.

er customers can already be seen with

These new gender neutral customers

those businesses that have taken a pro-

are driven by ‘winning experiences’,

diversity approach – and these are now

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The gambling sector has already missed out on the ‘millennials’. Unless it starts taking positive action now it is equally likely to miss out on the future generations

JUNE 2017

Kelly Kehn addressing the WIG8 attendees

Why diversity is important to the global industry as a whole and how it impacts individual organizations - Jan Jones Blackhurst, Executive Vice President, Public Policy and Corporate Responsibility As a lifelong advocate for the advance-

diverse as the people we serve. We are

ment of equal rights for everyone, I’m

proud that 42 percent of our managers

proud of the efforts we have made at

are women and 34 percent of our man-

Diversity among our workforce is crucial

Caesars Entertainment, and also realize

agers are minorities, and that we’ve

to our business, but the importance of

there is more work to be done. For us,

earned a perfect score in the HRC’s Cor-

diversity to our corporate responsibil-

that means a continued focus on diversi-

porate Equality Index for ten years in

ity efforts doesn’t end there. In order to

ty and inclusion throughout the compa-

a row. Our insistence on hiring highly

understand how to best serve our cus-

ny, which we believe is vital to corporate

qualified team members who reflect

tomers, we must also look at our supply

responsibility and our caring culture. It’s

the rich diversity of our communities

chain.

not only the right thing to do, it posi-

represents a true advantage.

tively affects business performance.

contribute in the workplace.

Caesars’ supplier diversity program is

According to the Harvard Business Re-

For the up and coming Generation Y,

managed around five pillars including

view, research provides compelling

also known as millennials, and future

executive leadership, established roles

evidence that a diverse employee base

generations, ensuring a diverse compa-

and responsibilities, tools and resourc-

unlocks innovation and drives growth.

ny isn’t just a “nice to have,” it’s a nec-

es, measuring success and external

And according to McKinsey & Co., For-

essary part of doing business. Genera-

engagement. As a key focus to our pro-

tune 500 companies with diverse

tion Y is the most racially diverse and

gram, successful outreach is achieved

executive boards enjoy significantly

environmentally-conscious generation

through effective communication, sup-

higher earnings and returns on equity.

to date; which informs not only the way

plier development, mentoring programs

they live, but the choices they make as

and an active role in national and re-

consumers and also the way they

gional councils.

At Caesars, we want our team to be as

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31

32

JUNE 2017

ALL IN WITH DIVERSITY

That is Just the Way it Is

Richard Scheutz: Executive Director, Bermuda Casino Gaming Commission

I joined the casino industry in 1972

senior management? It was essentially

while in college as I was working on

all men, with an occasional exception.

my undergraduate degree, and later my

That was just the way it was.

masters. I would attend school during

is just the way it is.

Let me tell you about another time where something was going on that was

the day and deal cards and dice at night.

Since 1972, I have seen a great many

just the way it was. In was in the 1950s

At that time, there was casino gambling

changes. Casino gaming has been ex-

and early 1960s and the Las Vegas Strip

in only one state, and that state was Ne-

ported across the US and the world. The

was known as the Mississippi of the

vada. I dealt in Reno and the majority of

casino has become a technological mar-

West, and it was known as the Missis-

blackjack dealers were women, and the

vel with not only ever-evolving elec-

sippi of the West because black patrons

dice dealers were men. In Las Vegas the

tronic games, but also the sophisticated

were not allowed in the Strip casinos.

blackjack dealers were predominately

systems that exist throughout the facil-

But people finally opened their eyes

men as were the dice dealers. Lower

ity. Yet, when we look at upper manage-

and minds and understood the injus-

management in the table games depart-

ment, we still see a situation where men

tice of such a system, and in the early

ment was heavily tilted to males. And

dominate the executive ranks. And that

1960s a great many different people

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JUNE 2017

began working for that change, and it

check they are absolved of all sin. That

pass them around, and let information

was politicians, gaming regulators, citi-

is just the way it is.

be your power. Talk to the gaming pub-

zens, community leaders, and people of

lications about including a page each

all races that challenged this disgusting

One would think that in an industry like

month about the rankings for the differ-

fact so that now we experience a strip

gaming that is so heavily regulated, it

ent properties and gaming manufactur-

where people of all races are treated as

would not be possible to so blatantly

ers. It is a simple lesson in economics,

welcome guests. And yet upper man-

discriminate, for the regulators insist

the more perfect the information – the

agement is still dominated by men. That

on the highest standards of excellence

more perfect the market.

is just the way it is.

in all areas of operations. The reality

make this you project, and get after it

of the situation is that the regulators

now.

So ladies,

The fact that men dominate upper man-

are worse. I often tell the story of the

agement and are paid more for equal ef-

Nevada Gaming Control Board. It was

To the males out there, it just may be the

fort has not escaped the attention of a

formed in 1955 and has three mem-

case that you might have a female child,

great many people in the industry, most

bers. Since 1955 it has had one-woman

so maybe you can make a bit of effort

notably women. And they have begun to

member, and she stayed for one year

to ensure that she is not punished for

address this issue in a number of ways.

and eight months. That is less than 2%

her gender by being denied opportuni-

They have formed associations and at

of the board years served. Nevada’s last

ties and remuneration. Maybe you can

many of the gaming shows they have

Gaming Policy Committee was com-

join this battle where people are being

their own lunches and events. These

prised of 12 people, and they were all

clearly and unequivocally discriminated

are normally off to the side someplace,

men. These numbers do not come from

against, and get involved. There were

and often take on the character of hav-

some outlying statistical fluke but rather

a lot of people who worked to ensure

ing been given the children’s table at

from a deeply seated bias. For anyone

that blacks could not enter the Las Ve-

the holiday dinner; the adults are out in

to associate this clear-cut bias with a

gas Strip casinos, and an even greater

the big room. The big dining and speak-

gold standard is clearly into the world of

number who did nothing about it, just

ing events could never just be focused

fake news. Nevada should be required

sitting on the sidelines. Does being a

on women and the discrimination that

to place a notice on the diplomas of the

man to you mean that you are one of

engulfs them, but rather are focused

women that graduate there, stating that

those people who just sits on the side-

on really important issues like eSports

they will be treated as an inferior being

lines, while a group is clearly subjected

or skill-based games. So the women do

if they want to contribute to the state’s

to being treated as if they are second-

their thing, off to the side, at the chil-

largest industry. That is just the way it is.

class citizens? If in fact that is the case,

dren’s table, and the big boys are out in the big room. That is just the way it is.

you better go to someone to help you What to do? I am a strong advocate of

better understand what it really means

the notion that if you keep doing what

to be a man, and when you do, you are

Where is this getting us? It appears no-

you are doing, you are going to keep

welcome to join this battle. That is just

where. Year after year essentially the

getting what you have got –– and what

the way it is.

same salary discrepancies exist, and

you have got is essentially not changing.

year after year photo after photo of ex-

To my women friends, it is broken, and it

Richard Schuetz is the Executive Director

ecutives and management on the web-

needs to be fixed. For starters, I would

of the Bermuda Casino Gaming Commis-

sites across the gaming sector might as

suggest that you go to the women who

sion, and was formerly a Commissioner

well have been taken at a boys’ night

are elected in your legislatures and get

for the California Gambling Control Com-

out event. That is just the way it is.

them to sponsor bills that insist that the

mission. The opinions expressed in this

regulators have to publish monthly sta-

article are his alone, and do not necessar-

Now in fairness to the boys, it is not as

tistics on wage levels by gender within

ily reflect the position of the Government

if they don’t care, for after all, they do

job classifications, and participation by

of Bermuda, the Bermuda Casino Gaming

send along an occasional check from

gender in the management and execu-

Commission, or any other entities or indi-

the organizations they run to the ladies

tive ranks. If they can collect that vast

viduals within that country. The author is

to support their associations. Sending

array of gaming numbers they always

also sincerely appreciative of the help he

along this check apparently absolves

publish, they can certainly collect and

received from his friends and colleagues

them of the sin of running organizations

publish these.

throughout the gaming world in develop-

that openly discriminate against wom-

numbers, make sure every woman on

en. It is like a baptism, and by signing a

the property gets them. Hand them out,

Once you get these

ing this article.

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33

WE CAN'T FIX WHAT WE CAN'T MEASURE ALL-IN DIVERSITY PROJECT

All-In Diversity Project is an industry-driven initiative to benchmark diversity, equality and inclusion for the global betting and gaming sector.

It's only through transparency and measurability that we will affect real change for the future of gaming.

Contact us for a media kit today and be a part of the change.

www.allindiversityproject.com info@allindiversityproject.com https://www.linkedin.com/company-beta/11109014/

@Allindiversity

JUNE 2017

ALL IN WITH DIVERSITY In closing with Christina Thakor-Rankin: Principal Consultant at 1710 Gaming and CoFounder of All-in Diversity Project

Diversity of thought is as important as

much bigger picture here.

diversity of ethnicity or gender in business and especially in gaming.

formed not-for-profit that will serve to be the industry’s central resource for

Promoting diversity is about opening up

data related to diversity, inclusion and

to new perspectives and new ideas. We

equality. Our vision is to shift the para-

We, as part of the western world, have

should promote a wide range of people

digm for inclusion across the gaming

been hearing a lot about diversity and

in our business so we can have a wide

industry through transparency, measur-

inclusion lately. We see big names such

range of opinions, experience and ide-

ability and actionable tactics that can

as Emma Watson, Beyoncé and Anne

as. However, this is not an initiative that

be adopted globally.

Hathaway publically speaking on the

is exclusive to those currently being

topic. I have dedicated my entire career

left out of the conversation. Rather, we

As you will read from the three pieces

to helping businesses and industries

need everyone with a stake in the game

from our board members, diversity

grow through diversity.

to understand and get behind this ideal.

means many things, but embracing di-

We need male founders of startups who

versity of thought (along with the di-

Often, the word diversity is used to

understand the need to think different-

verse people it comes from) is what

mean “more women.” We use diversity

ly. We need entry-level employees from

will make the difference between suc-

instead of saying, “a few less middle-

all backgrounds who don’t yet know

cess and failure as an industry. This is

aged white men, please.” We use the

what a leader should look like. We need

not about enforced quotas or beating

word to encourage different ethnicities

CEOs and NEDs with vast experience to

up traditional companies. This is about

to get involved in topics and projects

get behind this as the change has real

realizing the commercial benefits to

they otherwise wouldn’t have been in-

commercial benefits to our industry.

changing our mindset.

cluded in. And while I get the simple use of the word, we must realize it’s not

The All-In Diversity Project (www.

just inclusion for looks or feel. There is a

allindiversityproject.com) is a newly

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35

36

JUNE 2017

Playboy, MalwareTech and fake news what they have in common? Teresa Tunstall

By Teresa Tunstall

M

y first serious job interview was at London’s Playboy Club; it went well and I was hired to train as a croupier. In my naivety I’d never heard of the term and had no idea what was involved. Well during the course of the ensuing three years I found out and finished up being a fully fledged croupier dealing Blackjack, Roulette and Punta Banco.

This period of time enabled me to become part of what was known as “Playboy Reunions” which were held annually. Victor Lance, Playboy Chief Executive, was somewhat of a distant figure whilst I worked there but at the “Reunions” he became much more accessible, far more human – just like the rest of us. Several years later during one of these gettogethers I approached him and he greeted me by my name tag, like an old friend. I told him I now worked with problem gamblers, at which point Victor suddenly lit up with enthusiasm.

“Back in the 70’s the Reverent Gordon Moody came to Playboy to tell us he was finding people asleep in doorways as they had gambled away all their money and couldn’t afford to get home” he blurted. I was amazed. Although I now knew of the Gordon Moody Association – a unique residential rehabilitation centre for problem gambling – I wasn’t aware that Gordon Moody had been

INFINITY GAMING

a Reverent or that the organisation had been in existence since the 70’s long before problem gambler or social responsibility existed.

so with the help and support from Gamble Aware who are indirectly funded by the Betting, Gambling and Online gaming industry.

In the USA there are many such rehabilitation clinics. However, they are expensive and the costs have to be borne by the family who may already be struggling as a result of debts incurred by a problem gambler. As a consequence the family may resort to borrowing money at exorbitant interest rates to pay for the treatment to a loved one. Thus it becomes a vicious circle with debt piled upon debt!

This brings me to my current favourite subject, Internet/Cyber bandits who sell Ransomware or WannaCry viruses on the Dark Web, a network of hidden websites that are difficult to access. You may recall that very recently over 100 countries and organisations were affected including our NHS. How fortunate that Marcus Hutchins, known as MalwareTech, and only 22 years old, blocked the Wannacry cyber-attack and became our hero. He spotted the “kill switch” and came to our rescue although it has now been removed and that

The Gordon Moody Association are still doing fantastic work with problem gamblers, and continue doing

JUNE 2017 UK banking staff will be trained to spot potential victims and perpetrators, something that casinos introduced a long time ago. Trafficking is a terrible, appalling crime which needs to stamped-out once and for all. It can be difficult to identify the victims especially if English isn’t their 1st language, but the things to look for are emotional outbursts of crying and obvious signs of being controlled or exploited. It’s a little like going back to the Dark Ages when impoverished people with no money or family were sold as slaves. It shouldn’t happen and we all have a responsibility to stay on our guard.

version is no longer available.

Marcus is now working for GCHQ to “head off future attacks” which indicates that Cyber hacking is a young person’s game. It’s an area mostly unknown to most of us over 40 years old epitomised by the fact that it was a 17 year old who hacked into TalkTalk not so long ago. Subsiquently the City of London Police decided to approach imprisoned hackers - about whom we know little - to help and 90% agreed to do so.

With more and more players continually living their lives Online, it is apparent that these “geeks” will inherit Cyber-space and it is fair to say that without their intervention things will get worse before they get better.

Staying on the subject of gambling, Stock Market traders don’t like being referred to as gamblers, but whichever way you analyse it there is a large element of gambling. If you’ve ever invested in Stocks and Shares you might have a strong interest in the suspicious regularity with which traders correctly predict UK economic

statistics! Evidently there is now a call to stop official statistics being “leaked”…it begs the question as to whom received such data?

To illustrate this point, released information shows that from 2011 to 2017 and in an hour before surprise data was made public, Traders unerringly “guessed” the value of the Pound against the Dollar. A coup similar to getting a peep at the next card in a Blackjack shoe or knowing where the roulette ball is going to fall in the wheel! It seems that within the hour just mentioned, Sterling moved up and down; it can’t be just coincidence. Apparently we are one of the few countries where politicians are allowed a sneak preview of official data which means that Regulators are in an invidious position as they are up against some extremely powerful and influential people. Something must be done to clean up the Equity Markets and obliterate “funny business” going on.

In the casino world, staff and cashiers are always taught to inform a Manager if they notice money being taken out and passed by one person to another. Its money trafficking or laundering, and casinos also analyse financial transactions to prevent same.

Finally, isn’t “Fake News” surely a cool way of telling brazen lies? Years ago people were writing about “spin” now it’s referred to as “bull….” Throughout the centuries news has been distorted and falsified so how can we know when it’s actually true? It appears that the big news providers sometimes pay for and use information supplied

by Eastern European youngsters who create false news. What’s worse is that the Media don’t check or verify the stories! Famously said by the Late Great A.A.Gill, “spinach is the Kate Moss of vegetables it goes with everything but boils down to nothing”.

More articles from Teresa Tunstall next month, if you would like to contact Teresa her details are in the front of the magazine

On a different tack, modern day slavery is an ever-growing business. In an attempt to halt trafficking of women,

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37

GAMING NEWS

JUNE 2017

Lawrence Ho takes swipe at gaming companies “spitting at Chinese government”

L

awrence Ho the Chairman

“In all of those instances (Crown

and Chief Executive of Melco

and the arrests of the South Korean

However Maggie Ma Melco’s Head of

has seemed to take a swipe

casino employees), you had casino

Communications saying, “Mr Ho gave

at former business partner James

sales people running around offer-

the example to explain that casino

Packer regarding Crown Entertain-

ing credit, talking about collection,

operators “should respect China’s

ments arrests last year in China for

it wasn’t discreet,” Ho said to the

policy”. She went on to say,” Despite

what is believed to be promoting and

Financial Times.

the demerger, Melco and Crown were

marketing the companies casinos on the mainland.

still “very friendly” and had a close “That’s what caught their attention:

relationship.”

‘like what the hell, you’re deliberThe arrests of 18 Crown Employees of

ately spitting in our faces’.”

which 15 still remain in custody late

Crown sold 13.4% of their interest in Melco last December and closed

last year including Jason O’Connor,

With James Packer now selling all his

all investment with Melco in early

Crown’s head of international VIP

stake in the Melco Crown Entertain-

May this year with the completion

programs are awaiting trial and in a

ment venture and with Melco now

of 11.1% of their shares sold. James

recent interview with the Financial

going it alone with their pursuit of a

Packer said at the time that his

Times Lawrence Ho said that some

Japanese gaming license Lawrence

companies focus is now on mainland

gaming companies were “spitting in

Ho seems to want to put some dis-

Australia.

the face of the Chinese authorities.”

tance between his company and that of Crown Resorts with his comments.

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39

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JUNE 2017

Illinois online gambling bills running down Robot dealers in Macau?

GE2 Asia Expo raised the question at a Q&A session on whether robots would be considered by casino operators over live dealers in the face of rising costs in employing gaming staff with some market reportedly rising in cost by 150% over the last ten years.

Robots are robotic dealers have been around in one form or another for some time with automatic roulette the most common but manufacturers have also developed robotic arm blackjack dealers however neither has overtaken live dealers yet.

T

he state of Illinois which over the past year or so has flirted with passing an online gambling bill has until this Wednesday to consider again passing one of two bills focusing toward online gambling again.

However with just a couple of days to go before lawmakers take their summer adjournment and no indication that they will extend their stay to debate either bill S 208 or S 1805 the likely hood is that online gambling will remain not an activity Illinois residents will be able to take part in, not legally anyhow.

It is understood that the main sticking point with both bills is that fantasy sports features in both along with online gambling and some casino operators in the state only want online gambling and not fantasy sports.

Observers say that S 208 had the best chance of passing with a $10 million one off license fee and a 15% gross gaming tax rate, but with little time left and unable to agree on fantasy sports Illinois may have to wait till early next year until the topic is raised again.

But when the question was asked to the panel most were dismissive that a location like Macau where live dealer tables were restricted and robots would be a way around that restriction the panel said that most customers gambling in Macau preferred live dealer interaction and saw the inclusion of automated dealers a thing of the future and certainly not right now.

Charles Cohen vice president for mobile at gaming at manufacturer IGT said, “I don’t think robots will take over, not there will be no role for them, he went on by saying, “You have to remember the human factor. If you had a ‘super dealer’ who was able to deal at twice the speed of a human dealer; would it be enjoyable to play at that table?

Could you really increase the number of hands per hour?… I think it would be exhausting. I don’t think that’s why people come and sit at the table to play, it’s a leisure activity,”

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41

GAMING NEWS

JUNE 2017

Packer drops Las Vegas casino plan

I

twas an unexpected move from the Australian casino mogul James Packer who dashed his Las Vegas casino dream out in the open which carried a multi million price tag. As per reports The Australian that Packer’s Crown Resorts Ltd, has announced that they have abandoned their plan to construct a casino at the world’s most famous gambling strip. Thus the company has now putting their Las Vegas land for sale in the market valued at $400 million.

Crown Resorts Ltd. which currently owns 18.4 acres (7.4 hectares) of the planned casino site and also leasing the 16.2 acres from their previous owners. Now since they have cancelled their plan of proposed Alon casino and hotel project the company has hired brokerage CBRE Group to sell the land. This is one of

the most prominent lands at the Las Vegas strip which is just opposite the famous Wynn Las Vegas and Encore at Wynn Las Vegas resorts, and north of the Fashion Show mall.

CBRE executive vice president, John Knott describe this land as “one of the most exciting properties to become available in Las Vegas in a long time.”

This is the second property that Crown has sold this year thus continuing its exit from the International assets. As early this year Crown Resorts Ltd also disposed its stake in Asian casino developer Melco Resorts and Entertainment Ltd and now Alon land is up for sale. As per Crown the entire proceeds from the sale of this international asset worth $987 million will be used to pay off the casino operator’s debt.

As per a Crown spokesperson “Crown will now be more focused on driving greater returns in Australia and ensuring the company is well prepared to deliver Crown Sydney in 2021.”

James Packer after getting all the necessary approvals returned as the director of Crown Resorts and he currently owns 48 percent stake in Crown. Packer has earlier stepped down as a Crown director in December 2015 after resigning as chairman in August 2015. Now with Crown shifting its focus to its domestic assets Packer has appointed John Alexander to chair its Crown empire.

Currently Aspinall Casino in London is one of Crown’s remaining international interests and it is not yet clear whether Crown will join the bidding war for a licence in Japan.

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44

JUNE 2017

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GAMING NEWS

JUNE 2017

Pennsylvania legislators evaluating gaming bill one more time

T

he Pennsylvania House of Representatives again received their already approved casino tax bill as the Senate considered that it further needs reviews. Now state lawmakers have some more time to decide what they need to review and amend to make the casino tax bill much better. Their entire aim is to ensure that the entire gambling activity is made structured in the state as well as they need to review the gaming fees. Legislators will now again sit down and evaluate the gaming fee regulations for the Erie County market which is the host community of Presque Isle Downs & Casino in Summit Township. This review is important as the new amendment needs to ensure to allow iGaming expansion in the state as reported to

Go Erie newspaper.

State Sen. Dan Laughlin, of Millcreek Township, R-49th Dist, commented “This is an issue that has wide-ranging impacts not only for Erie, but for communities across Pennsylvania that receive LSAs,” “It was incumbent upon the General Assembly and the Wolf administration to finalise legislation that will ensure the flow of funding from the casinos to counties and local entities continues unabated.”

Laughlin further added that “Presque Isle Downs is a good neighbour and has indicated that it will continue its support for the community, but not every community is that fortunate,” “If we did not meet the court-imposed deadline and

casinos were to withhold local share funding, the burden of additional financial costs would fall directly on taxpayers in many communities.

That’s what made finding a legally sound solution to this issue a matter of utmost importance.”

Yesterday The Senate voted 3812 to return the casino tax bill for review in the house. As per the new proposal in the casino tax bill there needs to be a similar fee structure to regulate the casino operations of Presque Isle Downs & Casino so as to maintain the annual revenues Erie County receives as a host community. As per the new regulation the local casino will now have to contribute US$10 million annually to the country administration.

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45

YGGDRASIL INNOVATOR OF THE YEAR 2017

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