IHR Magazine - December 2013

P U B L I C AT I O N S M A I L 4 0 67 8 0 0 0 | 6 0 B L O O R S T R E E T W E S T S U I T E 110 6 | T O R O N T O O N TA R I O , M 4 W 3 B 8 | $ 6 | D E C E M B E R 2 0 13

YOUR HEALTH CATEGORY SOURCE

Change of Heart THE X-GMO FILES

Dr. Thierry Vrain

SCAN ME For Mobile Issue!

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Company profile: Aubrey Naturals

Diabetex

Webber Naturals® Diabetes Program

A unique line of supplements to provide Nutritional Support and Risk Reduction for Type 2 Diabetes Diabetes is a growing health concern. In Canada and the United States, 113.8 million people* are living with diabetes or prediabetes – nearly one third of our population! If left untreated, diabetes can lead to serious health problems.

Type 2 diabetes is a metabolic disorder where the body either doesn’t produce enough insulin or can’t utilize it properly, leading to unstable blood sugar (glucose) levels. Blood sugar levels that are unstable

for a long period of time can cause complications such as heart disease and stroke, blindness, kidney problems, nerve damage, and erectile dysfunction.

Difficulty falling asleep or staying asleep is also associated with diabetes, and chronic sleep deprivation aggravates problems with insulin resistance.

For many people, the onset of type 2 diabetes can be prevented or delayed by making important lifestyle changes – including proper nutritional support –

that reduce the risk factors for developing diabetes.

Even if you already have type 2 diabetes, something can be done to minimize your chance of developing additional complications.

The Diabetex line from webber naturals® is designed to provide nutritional support and reduce your chance of developing type 2 diabetes or its risk factors. * Combined data 2012, www.diabetes.org, www.diabetes.ca

NEW!

Diabetex Improve Blueberry, Alpha-Lipoic Acid, Cinnamon & Mulberry • Protects against diabetic complications • Improves blood sugar and lipid levels • Benefits cholesterol and triglyceride levels • Provides powerful antioxidant support Clinically proven to help improve insulin sensitivity and combat hyperlipidemia, to reduce blood glucose levels and the glycaemic index of meals, and even to alter the expression of genes involved in insulin secretion and performance, the constituents of Diabetex Improve offer an effective natural approach to the prevention and management of diabetes and risk factors for metabolic syndrome. Individuals who are pre-diabetic or diabetic and want to further reduce the risk of diabetic complications can consider this supporting formula.

For more information call or visit: 1-800-430-7898 | www.webbernaturals.com

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NEW! Restful Sleep the Natural Way Melatonin helps restore the normal sleep-wake cycle Melatonin Timed Release from webber naturals ® provides just the right amount of melatonin throughout the night to help you fall asleep, stay asleep, and awaken more refreshed, with no next-day grogginess.

Many people experience frequent or occasional sleeplessness. It can have many causes, including difficulty falling asleep, restless sleep, or waking too early.

Melatonin is a natural sleep hormone that can help you sleep well and awaken refreshed.

Melatonin is produced in the pineal gland inside the brain each day when darkness falls. It is part of the “internal clock” that prepares the body for sleep. But this clock can get out of phase due to shift work, jetlag, stress, depression, or when melatonin production declines with age.

Research shows that taking a melatonin supplement an hour before bed can reset the internal clock, allowing you to return to a restful pattern of regular sleep. Unlike pharmaceutical sleeping pills, which can disrupt the critical REM stage of sleep, melatonin works with the body’s natural hormones to support REM sleep.

SLEEP SUPPORT

• Improves sleep quality • Regulates circadian rhythms • Extra Strength 5 mg tablets • Timed release to support sleep through the night

Brown, G. (1994). Light, melatonin and the sleep-wake cycle. J Psychiatry Neurosci, Nov;19(5):345-53.

Brzezinski, A., Vangel, M., Wurtman, R., Norrie, G., Zhdanova, I., Ben-Shushan, A., Ford, I. (2005). Effects of exogenous melatonin on sleep: a meta-analysis. Sleep Med Rev, Feb;9(1):41-50.

Kunz, D., Mahlberg, R., Müller, C., Tilmann, A., Bes, F. (2004). Melatonin in patients with reduced REM sleep duration: two randomized controlled trials. J Clin Endocrinol Metab, Jan;89(1):128-34.

shukran

tack

dank u kop khun

takk tänan faleminderit

xièxiè! arigatô

akujem

grazie

Happy Holidays from e chnorakaloutioun grazzi

Thank you for

me diolch

kiitos

mahalo

dankie

merci

hvala

blagodaram

terima kasih ngiyabonga

y

r

a dank

asante

shukriya

tak paldies

dziakuju

todah

te ekkür ederim

everyone at Axel Kraft

your business

terima kasih

obrigado nandri köszönöm

danke

djiere dieuf

gracias takk

shukriya

kiitos

khob chai

choukrane

A D V E R T O R I A L

Vanilla Creme flavour

Chocolate flavour

Supplement Facts

Supplement Facts

Serving Size 1 Scoop (30 g) Servings Per Container About 30

Serving Size 1 Scoop (30 g) Servings Per Container About 30

Amount Per Serving

Amount Per Serving

Calories 110 Cal

Calories from Fat 0

Calories 110 Cal

Calories from Fat 18

% Daily Value*

Total Fat 0g

0%

Saturated Fat 0.1g + Trans Fat 0g

0% 0%

% Daily Value*

Total Fat 2g

3%

Saturated Fat 0.5g + Trans Fat 0g

3% 0%

Cholesterol 0mg

0%

Cholesterol 0mg

0%

Sodium 240mg Potassium 40mg

10% 1%

Sodium 240mg Potassium 40mg

10% 1%

Total Carbohydrates 8g Dietary Fiber 5g

3% 20%

Total Carbohydrates 8g Dietary Fiber 5g

3% 20%

34%

Protein 18g

Sugars 3g

Sugars 3g

Protein 18g Vitamin A 0% Calcium 15%

• •

Vitamin C 0%

Vitamin A 0%

Iron 25%

Calcium 15%

34%

• •

Vitamin C 0% Iron 25%

The Power of Nature Vegan-PURE™ PREMIUM 100% PLANT-BASED PROTEIN VEGAN-PURE FROM PHD NUTRITION contains protein from only plant-based sources (hemp protein, brown rice protein, pea protein, flax seed protein and chia seed protein). Vegan-Pure is a great choice of protein powder for those seeking vegan, non-GMO, lactose-free, dairy-free and soy-free high quality complete protein. Vegan-Pure is a “clean”, surprisingly great-tasting protein source that has been precisely formulated to provide a superb source of readily available amino acids.

FEATURES • Free of allergens: eggs, soy, nuts, and milk • Proteins sourced by cold extrusion • Free of solvents • Radiation free • Only 110 calories The versatility of vegan proteins means that it can be used at varying points throughout the day. PhD athletes tend to use this product at three critical muscle-building periods: 1. Post workout: (A very low carbohydrate and high fibre alternative for those who do not wish to consume large amounts of carbohydrates at this stage).

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3. First thing in the morning, even before breakfast: What better way to get quality protein into your system immediately than with Vegan-Pure?

VEGAN PURE IS IDEAL FOR: • Serious athletes seeking fat free lean muscle • Anyone looking to increase quality protein intake • The entire family looking for healthy, convenient, nutrition packed food • Athletes seeking low fat, low carbohydrate sports nutrition that tastes great • All levels of athletes seeking muscle recovery, lean muscle mass and improved performance • Anyone looking for a shake that will make them feel full and satisfied between solid meals

KEY INGREDIENTS: • 18g of quality plant-based protein (per 30g serving) • Only 8g of carbohydrates per 30g serving, containing 5g of quality soluble fibre • Zero fat or cholesterol • 100% natural! NO artificial flavours, colours or sweeteners • Made with hemp protein, brown rice protein, pea protein, flax seed powder and chia seed Plant-based proteins are an environmentally sustainable protein choice ideal for the whole family.

Vegan-Pure meets the needs of people suffering with food intolerances, sensitivities and even allergies.

PROMOTES: • Healthy immune function • Strong efficient digestive system • Reduces hunger • Lean muscle growth • Cardiovascular Health • Repair and formation of bones • Balanced blood sugar • Increases iron absorption • Supports liver and kidney function DIRECTIONS FOR USE: To mix a regular shake providing 18 grams of protein: Add 1 serving (1 scoop) to 200-250ml of ice cold water and shake for approximately 5 seconds. For a thicker, higher-protein shake, providing 36 grams of protein: Add 2 servings (2 scoops) of Vegan-Pure to 400-500ml of ice cold water and shake for approximately 5-10 seconds.

Makes Other Vegan Proteins Green With Envy

A Complete Protein Source With a Balance of All Essential Amino Acids ™

COMPLETE VEGAN PROTEIN LEAN MUSCLE SYSTEM 100% VEGETARIAN PROTEIN SOURCE Vegan-Pure from PhD Nutrition contains protein from only plant-based sources (hemp protein, brown rice protein, pea protein, chia seed protein, and flax seed protein). Vegan-Pure is a great choice of protein powder for those seeking, vegan, non-GMO, lactose-free, dairy-free and soy-free, high quality, complete protein.

VEGAN-PURE FEATURES: 18g of Quality Plant-Based Protein (per 30g serving) Only 8g of Carbohydrates per 30g Serving, Containing 5g of Quality Soluble Fibre Zero Fat or Cholesterol 100% Natural! NO Artificial Flavours, Colours or Sweeteners Soy-Free, Dairy-Free, Gluten-Free

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In the mood for sex – yes, but…..

Seeking answers to a discrete subject Sexuality is a fact of life. The process and desire for sex is part of being human. It happens. For most of us. Sometimes the mind is willing but the body is not. This situation is becoming more prevalent and many are seeking solutions to this common modern day problem. With overtones of sex in many corners of our lives from advertising, movies, TV, we have become more tolerant and open of it but at the same time find our own sex more difficult to achieve. Stressed, overworked, too busy, low energy, or performance pressures can have their impact leading to deeper sexual issues.

The typical and not so typical client Natural Choice Erectile Dysfunction (ED), the inability to achieve and maintain and erection sufficient for sexual performance, is a significant and common medical problem. We typically think of age as

being a factor in ED. Current sources estimate the rates at 25% of men 65 years and older, and 75% of men 80 years and older.

Much of the focus tends to be on obtaining an erection but this symptom can indicate that more is going on with him. Rates of ED are higher for those with lower education, diabetes, heart disease, and high blood pressure. Men with diabetes are more prone with rates ranging from 35-50%. Even the young have their difficulties, too. Rates for men under 40 are about 5% according to the National Institute of Health.

It Takes Two to Tango Sexual issues can also affect a significant number of women.

Approximately 40% of women will be affected by Female Sexual Dysfunction (FSD) with symptoms including diminished vaginal lubrication, pain and discomfort during intercourse, decreased arousal, or difficulty achieving orgasm. There has been less research in this area and medically tends to be limited to psychological therapy. Similar circumstances as with men can be linked to FSD such as cardiovascular disease, atherosclerosis, peripheral arterial disease, and high blood pressure.

There are several reliable natural based products to assist with increasing libido and sexual function. For men, there should be three approaches – physiological function, mood, and plumbing.

To get started mood enhancement can be achieved with botanicals like Maca, shown to increase desire, have a regulating effect on hormones, and lower anxiety that can negate arousal.

Velvet Bean or Mucuna is a source of L-Dopa, a precursor to dopamine the brain’s pleasure chemical, and significantly impacts sexual pleasure and desire. Physiologically, l-Arginine increases nitric oxide levels and is a mediator for arousal and enhances penile blood flow for a firmer erection. Ginkgo biloba increases peripheral circulation and blood flow to the extremities with one study showing 78% of men to have improved erections.

Low sex drive comes from low testosterone as men age so Tribulus helps increase testosterone levels. And don’t forget the prostate. Zinc is important for the prostate and sperm production while Saw Palmetto tonifies the gland reducing the risk of an enlarged prostate, which can impede achieving an erection.

For women a formula should address mood and anxieties as well as hormones. Ashwagandha, even referenced in the Kama Sutra, works well to increase desire and balance hormones while Epimedium has shown to be effective in increasing libido. Maca perks up the sex drive with a balancing effect on estrogen and progesterone levels. Tribulus is also important as women cannot achieve orgasm without appropriate testosterone levels.

For his satisfaction and for her to feel sensational, a combination with these proven ingredients is sure to provide a powerhouse to set the right mood and enhance the sexual experience.

Be sure to consult a health care practitioner.

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editor’s letter YOUR HEALTH CATEGORY SOURCE

BLACK FRIDAY SHOPPING is a growing

trend in Canada, according to Salesforce.com. The shopping event received over 64,000 mentions on social media sites between Nov. 25 and 27. The largest mall landlord in the country, Cadillac Fairview, opened 21 of its locations early on Nov. 29 at the request of retailers to prevent customers going stateside for bargains. A poll taken by UPS Canada before Black Friday found that 14 per cent of Canadians planned on crossing the border to shop, more than double the six per cent from 2011.

How does this reflect on the natural health industry, you ask?

Any time people are out spending is a good time for you to reach out. Yes, our industry is not like the electronic business or other consumer friendly products, however we too have seasonal offerings that are ideal for gift giving. What is more concerning for us is how to take part. Natural health retailers in predominant malls can have an advantage only if they dress their windows, and social media engagement is there to drive customers’ interest and traffic. In today’s world, there are so many options for consumers to get those discounts, as somehow savings will find their way to them. However, the biggest reason people are at the mall is for the experience, entertainment and tradition.

So you can see how our industry meets that need and adds its own unique value.

I would like to offer my best wishes to you and your families, and thank you so much for being loyal readers and business partners for these past 15 years.

ISSN 1197 - 1495 | V O L U M E 1 4

ISSUE 4

FOUNDER, PUBLISHER & EDITOR-IN-CHIEF

Olivier Felicio

EDITORIAL INTERN

Kavita Sabharwal ART DIRECTOR

Malcolm Brown

PRODUCTION MANAGER

Erin Booth

CONTRIBUTORS

Kavita Sabharwal, Denise Deveau

TheRGMGroup.

Toronto

Paris

PRESIDENT

Olivier Felicio CEO

Cory Boisselle CONTROLLER & O P E R AT I O N S M A N AG E R

Melanie Seth

C R E AT I V E B U S I N E S S C O O R D I N ATO R

Erin Poredos

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www.ihrmagazine.com 14

IHRMAGAZINE.COM • DECEMBER 2013

Published by Rive Gauche Media Inc. Canada Post Canadian Publications Mail 4067800 The publisher does not assume any responsibility for the contents of any advertisement and any and all representations or warranties made in such advertising are those of the advertiser and not of the publisher.

The publisher is not liable to any advertiser for any misprints in advertising not the fault of the publisher and in such an event the limit of the publisher’s liability shall not exceed the amount of the publisher’s charge for such advertising. No portion of this publication may be reproduced, in all or part, without the express written permission of the publisher. All rights reserved. ©Copyright 2013 Rive Gauche Media Inc. ihr magazine is pleased to review unsolicited submissions for editorial consideration under the following conditions: all material submitted for editorial consideration (photographs, illustrations, written text in electronic or hard copy format) may be used by ihr Media Inc. and their affiliates for editorial purposes in any media (whether printed, electronic, internet, disc, etc.) without the consent of, or the payment of compensation to, the party providing such material. Please direct submissions to the Editor, ihr magazine.

The store, affectionately called The Carrot by its regular customers, celebrated its 30th birthday that day.

CONTENTS Volume 14 Issue 4

UP FRONT Editor’s Letter........................................................................................................... 14 Industry News.......................................................................................................... 18 SKU Review............................................................................................................. 26

F E AT U R E S Aubrey Organics.................................................................................................30 Great ingredients have always been at the heart of everything Aubrey does Cover Story.........................................................................................................38 Genetic engineering researcher has a change of heart - and mind

“My conclusion would be that the future of agriculture is not genetic engineering.”

– Dr. Thierry Vrain

Any new formulations are shaped by Aubrey Hampton’s vision, blending centuries’ old herbal traditions and new science.

16

IHRMAGAZINE.COM • DECEMBER 2013

Cover Photo by Angela Fama

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industry news

Canada signs free trade agreement with the European Union

Rachelle-Béry opens a new Montreal location

RACHELLE-BÉRY, the Quebec-based chain of health food stores, has opened a new location in Boucherville, a suburb of Montreal located on the South shore of the Saint Lawrence River.

The new location, which opened to the public on Oct. 24, is a 10,000 square-foot concept store. Half the sales floor consists of fresh organic products such as produce, ready to eat meals, bread, and meat.

Grocery products and a large selection of teas take up the other half of the store.

The location also houses a Boutique Santé, where natural cosmetics and body care products, vitamins and supplements, and aromatherapy and homeopathic products are available.

The new location is the eighth grocery store location for Rachelle-Béry. The chain also has 18 boutique locations that offer natural health, beauty and well-being products, as well as teas, herbal teas and vitamins.

Rachelle-Béry prides itself on the fact that all the products it offers are organic, natural, and free of chemical preservatives, additives, colourings and flavours. It also offers fair trade coffee, and body care and housekeeping products that are environmentally certified by Ecocert, EcoLogoM or Ecover.

The company plans to open three new stores in 2014, according to Daniel Dubé, general director. All of the new locations will be 9,000 to 10,000 square feet.

However, the company has no plans to expand outside of Quebec at this time.

18

IHRMAGAZINE.COM • DECEMBER - 2013

PRIME MINISTER Stephen Harper has signed a tentative free trade deal with the European Union. Harper and European Commission president Jose Manual Barroso signed the deal in Brussels on Oct. 18, but the agreement won’t likely be sanctioned for another two years. Harper is calling it the biggest deal ever completed

by Canada.

The Comprehensive Economic and Trade Agreement will provide Canada with preferential market access to the European Union, which has 28 members, more than 500 million consumers, and $17 trillion in yearly economic activity.

Canadian exporters are likely to be happy with the deal, because the European Union will allow full access to EU markets by removing 98 per cent of tariffs on Canadian agricultural, seafood, metal and mineral products. Canadian consumers are likely to see lower prices on European food, wines and luxury vehicles.

Dairy farmers and cheese producers in Canada feel slightly threatened by the deal. Currently, the EU sells Canada 13,000 tonnes of cheese annually, but the agreement will allow the EU to sell Canada 29,000 tonnes of cheese, which may threaten jobs here in Canada. Ottawa has said that if the impact on dairy farmers is negative, they will provide compensation if their revenue goes down due to the agreement.

“For the dairy industry specifically, they gain virtually unfettered access to the European market, “ said Harper, however he did agree that cheese producers may experience “some small and transitory negative effects in the years to come.”

The Canadian Press has reported that according to an EU analysis of the trade agreement, the EU will save more than $670 million annually in duty payments, while Canadian exporters will save about $225 million annually. According to a joint study between Canada and the EU, this deal will see trade increasing by about 20 per cent, Canada’s economy will see a $12 billion increase, and 80,000 jobs will be created.

Canada will be extending patent protection on pharmaceuticals for two years. This move is estimated to increase the cost of prescription drugs to the government and consumers by a maximum of $3 billion annually. Ottawa has said they will compensate the provinces for any extra costs. It is unknown if Canada will be held to the European Union’s natural product licenses or Codex, its food standards that serve as reference for international food trade.

International Trade Minister Ed Fast said, “We expect that the gains on the economy will more than outstrip the tariff losses. At the end of the day, this will be a net fiscal benefit to Canada.”

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industry news

Natural Products Association in the U.S. rejects large retailers MEMBERS OF THE NATURAL Products Association have rejected a proposal allowing retail membership to expand beyond traditional health food stores. The Washington-based trade organization held a vote to approve six new bylaws, but members voted against larger health-food retailers such as Whole Foods becoming members.

‘associates,’ meaning they sell natural foods as a component of their business, but not as their entire business, and are granted the rating after an evaluation by the president of the organization, Helen Sherrard. If a retailer sells 100 per cent natural foods, they are allowed retailer membership, according to communications specialist Andre Ferreira.

The vote consisted of six bylaws awaiting approval from members, including allowing for an electronic voting process rather than the traditional mailing-in of ballots, allowing board members three consecutive terms over the two terms currently allowed, and allowing a fixed annual time for voting and board terms rather than being linked to the NPA trade show and annual business meeting, among others, all of which were approved.

However, the CHFA does not count Loblaws, which markets a variety of natural and organic foods, or Shoppers Drug Mart, which sells vitamins and health products, as members because they have not applied for membership.

The members rejected a proposed bylaw stating that retailers did not have to be self-contained stores (allowing chain stores to become members) and that 75 per cent of sales must be from natural products.

“It’s been a divisive issue because the smaller independent members value membership for its special quality and exclusivity,” said NPA vice president of member services Gabrielle Alahouzos in an interview with NutraIngredients-USA. In Canada, the Canadian Health Food Association allows retailers to become

27 per cent of NPA members took part in the vote with only 11 members voting against the proposal, but it was enough to stop larger retailers from becoming members. If approved, many larger natural product retailers would have been allowed membership, vastly growing the organization. Alahouzos noted that smaller members might have felt large chain retailers would be diluting the member base.

NPA president and CEO John Shaw said, “The membership has demonstrated the direction it wishes to steer this organization, and we’ll ensure NPA evolves in new and unique ways, expanding our membership and achieving our mission of access to natural products for all.”

HoMedics Canada hires a new marketing professional HOMEDICS, the leading global retailer of home massage, relaxation and wellness products, has a new member on their Canadian team. Vivien C. has been handling marketing of consumer electronics at HoMedics Canada since Oct. 31.

The position consists of planning and executing marketing strategies, working with suppliers, developing packaging solutions, planning launch activities, merchandising, performing analysis, acting as point person for all product related inquires and global communications, among other duties.

Vivien expects to handle brand and product management in her new position, as well as communicating through different retailers’ channels and learning about new products and business models.

Vivien has held marketing positions before, most recently marketing consumer goods in the toy industry. She brings a wealth of experience to her new role at HoMedics Canada.

HoMedics is a leader in self-care, wellness and personal health products designed to offer consumers better health. They offer products to relax the body such as massagers and spa tools, sleep aids such as noise machines, and health and wellness appliances.

Acasti Pharma adds Reed V. Tuckson, M.D. to Board of Directors

REED V. TUCKSON, M.D. has joined Acasti Pharma’s Board of Directors. The company focuses on treating chronic cardiovascular and cardiometabolic conditions using long-chain omega-3 phospholipids.

“Dr. Tuckson is a recognized leader in his field. He brings a strong reputation, deep industry knowledge and valuable insight into health and medical care, including the translation of science and technology into clinical intervention. We look forward to his leadership in supporting and communicating our science-based research and drug development activities on omega-3 phospholipids,” said Henri Harland, Acasti president and CEO. Dr. Tuckson is currently the Managing Director of health and medical care of consulting business Tuckson Health Connections. Previously, he was the Executive Vice President and Chief of Medical Affairs for Fortune 25 health and wellbeing company UnitedHealth Group. Dr. Tuckson seems excited for the future of Acasti’s prescription drug candidate CaPre, designed to improve cardiovascular care.

“I believe that CaPre has the potential to make a real difference in cardiovascular care for people worldwide.

I look forward to joining Acasti’s Board and supporting and communicating the developments that continue to be key to the Corporation’s continued success,” said Dr. Tuckson.

20

IHRMAGAZINE.COM • DECEMBER - 2013

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industry news

Helena Brown is Organika’s new Business Development Manager

Avril Supermarché Santé opens its bigger, better new Granby location

ORGANIKA HEALTH PRODUCTS Inc., an international manufacturer and distributor of high-quality health products, has hired Helena Brown as their new business development manager. In her new role, Brown is responsible for contract manufacturing in Canada and internationally.

AVRIL SUPERMARCHÉ SANTÉ describes itself as the leader in natural health and organic products, so it’s only fitting that they expanded their Granby store to suit their demand.

Organika has been leading global clinical research and formula development for over 20 years. The Richmond, B.C.-based company produces both holistic and professional health products from their certified organic facility, and exports to 23 countries through four international sales representatives.

Brown was previously the business development manager at Reena Enterprises, a position she held for four and a half years. While there, she was responsible for contract manufacturing in the health food industry.

Brown says her past roles give her very in-depth knowledge of the contract manufacturing business. The travelling she has done and the vendors, suppliers and clients she has made as contacts have given her a good basis for this new role.

Brown believes her past experience lets her know what is important, and what clients are asking for.

Organika produces holistic nutriceuticals, professional pharmaceuticals, essential oils, creams, lotions and shampoos. In addition, they do private labeling for local retailers, including an in-house graphic design department, and private product conception.

The upgraded Granby store is located across the street from Galeries de Granby, a popular shopping centre. The new Granby store features a wider selection of products to be found in all departments of the supermarket.

It also boasts a redesigned Avril Café menu, a Crudessence counter where shoppers can find raw, vegan foods, and a natural health services clinic that offers naturopathic medicine, massage therapy, osteopathy and acupuncture. There is even a conference room used by lecturers to educate customers on health, wellness, and healthy eating, none of which were part of the store’s old location.

The Granby location was designed for energy efficiency, using energy efficient appliances and LED lighting. The building was also designed to not need heating units, instead using the heat generated by the store’s many appliances to warm the radiated floor.

The company decided to upgrade their Granby store because it was small compared to their Brossard location,

according to Pascal Lupien, head of marketing and communications for Avril.

The $4.5 million investment had the store increase from 14,500 to 37,000 square feet.

The retail floor takes up 20,000 square feet, while Avril’s company headquarters and warehouse take up the remaining 17,000 square feet.

Lupien says customers are reacting well to the reopening of the Granby store because its new location is more convenient for shoppers.

The health food supermarket first opened its doors in 2007 at its first location in Longueuil, QC. The company employs a total of 184 people in all three locations, in addition to their regional warehouse, naturopathic health clinic, and headquarters.

The company hopes to open their next store on Montreal’s North Shore in the fall of 2014, but at the moment, they have no plans to expand outside of Quebec.

The Big Carrot celebrates their 30 th Anniversary

THE BIG CARROT NATURAL FOOD MARKET had a lot to celebrate on November 16.

The store, affectionately called The Carrot by its regular customers, celebrated its 30th birthday that day. The store treated customers to carrot cake, sparkling cider, free draws and giveaways.

The Big Carrot originally opened in 1983, across the street from its current location on Toronto’s Danforth Avenue. At that time, nine people owned and ran the shop. Now, the store has grown so exponentially that it requires over 70 worker-owners.

Run as a cooperative, the store’s workers are eligible to join the co-op after a year of employment. After this period of time, current members vote them into membership.

The members split 70 per cent of the store’s annual profits based on the number of labour hours worked. The remaining 30 per cent goes back into the business or is donated to the

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IHRMAGAZINE.COM • DECEMBER - 2013

industry news

community. Every year, the store donates 10 per cent of its profits to other co-operatives or gives back to the community through scholarships, grants, and other gifts.

The Big Carrot offers organically grown, non-genetically modified foods, environmentally safe products including groceries, body care and vitamins, and a juice bar. It also offers cooking classes, free nutritional store tours and free weekly lectures on various health issues and the environment.

The building that houses the store also serves as a neighbourhood hangout spot. Locals are often spotted in the courtyard of the Carrot Common, which has become a busy pedestrian thoroughfare.

Banner Pharmacaps plant is purchased by Calgary-based supplement company BANNER PHARMACAPS has sold their Canadian plant to Advanced Orthomolecular Research (AOR), a Calgary-based supplement company.

The highly specialized manufacturing plant, located in Olds, Alberta, would have closed down on Oct. 31, causing the layoff of over 100 workers. The plant manufactures soft gel pharmaceutical and nutritional products, which AOR is looking to expand into due to their popularity with consumers. AOR’s new plant, now named Olds Softgels Ltd., was brought back online on Nov. 4.

Clark Sayer, general manager of AOR, said, “The intent is to keep producing soft gels, using as many current staff as we possibly can.”

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In 2009, the store certified their processing and packaging activities under the new Canadian Organic Standard, while the staff was trained to keep the organic products uncompromised by handling them separately. The Big Carrot is certified by Ecocert Canada to process and package over 700 organic products. These products include ingredients for the juice bar, bulk foods, spices, cheeses and produce.

It’s no wonder, then, why The Big Carrot is celebrating its 30th birthday with a customer appreciation event. It’s just the sort of thing shoppers expect from the store: to not only offer health food products that its customers rely on, but to be an important member of the community as well, something The Big Carrot has been doing successfully for 30 years.

The plant was originally sold to Patheon Inc., a U.S.-based pharmaceutical company, as part of their US$255 million takeover of Banner in December 2012. They announced their plans to close the plant and lay off its workers in March of this year. Patheon announced on Sept. 27 that they would instead be selling the plant to AOR. Norm McInnis, Olds’ chief administrative officer, said, “It looks like a number of the jobs are going to stay intact.” “[The current workers] will be our first pick. The question is whether or not we can retain all of them in the short term. We’ll make every effort to retain as many as we can,” said Sayer.

The town apparently played a large role in finding a new buyer for the plant, liaising with the Alberta government and potential buyers interested in the plant, with the intent of saving the townspeople from the layoffs. The plant has been operating in Olds since 1981.

industry news customer around the world, and Doug has been actively involved in this process. The company has a strong management team to execute that strategy,” says Rob Walton, chairman of Walmart’s board of directors.

“The opportunity to lead Walmart is a great privilege. Our company has a rich history of delivering value to customers across the globe and, as their needs grow and change, we will be there to serve them,” says McMillon. “Our management team is talented and experienced, and our strategy gives me confidence that our future is bright. By keeping our promise to customers, we will drive shareholder value, create opportunity for our associates and grow our business.”

Duke will continue to serve as chairman of the executive committee of the board and will act as an advisor to McMillon for one year, as per tradition. The corporation plans to make an announcement about McMillon’s successor as President and CEO of Walmart International at the end of the fiscal year.

Imagine Canada’s Standards Program has accredited the Arthritis Society

Doug McMillon is elected new Walmart president and chief executive officer

DOUG MCMILLON has been chosen by the board of directors of Wal-Mart Stores, Inc. to become the corporation’s new president and chief executive officer.

McMillon succeeds Mike Duke, who will retire from the chief executive role on Jan. 31, 2014 after five years in the position.

McMillon will take over the role effective Feb. 1, and has also been elected to join Walmart’s board of directors effective immediately, according to a company statement.

McMillon has been with Walmart for over 20 years, initially joining the company in 1984 at a Walmart Distribution Center, and rejoining in 1990 at a company store while pursuing his MBA. From 2006 to 2009, McMillon served as president and chief executive officer of Walmart subsidiary Sam’s Club.

“This leadership change comes at a time of strength and growth at Walmart. The company has the right strategy to serve the changing

IMAGINE CANADA’S STANDARDS PROGRAM, an organization for charities, has accredited the Arthritis Society.

The Standards Program is meant to strengthen confidence in the sector and support Canada’s charities and non-profit organizations through common standards of practice, according to its website.

The Arthritis Society was founded in 1948, and exists to provide education, programs and support to Canadians living with arthritis.

The Society has invested more than $185 million to help fund arthritis research in Canada. The Arthritis Society is one of 82 Canadian non-profit organizations with this distinction, and had to meet 73 policy and operation standards to achieve the distinction.

“We are proud to achieve such an important distinction, which underscores our commitment to excellence in all that we do. Earning this accreditation provides donors, sponsors and volunteers with the knowledge that they are contributing to an organization that is professional, transparent and a careful steward of donor dollars,” said Arthritis Society President and CEO Janet Yale.

To be accredited by the Standards Program, a non-profit organization must demonstrate excellence in board governance, financial accountability and transparency, fundraising, staff management and volunteer involvement. Imagine Canada developed its standards for the program alongside Volunteer Canada and the HR Council, as well as non-profit leaders across Canada.

DECEMBER 2013 • IHRMAGAZINE.COM

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SKU Review < MIGR AINE FOR MUL A

90 capsules Research shows the herb feverfew helps prevent migraines. Migraine Formula from webber naturals® contains standardized feverfew to ensure an effective, consistent dose. It also provides a gentle, easily absorbed form of magnesium because low magnesium levels are linked with migraines. Take Migraine Formula every day to reduce the frequency and severity of migraines.

MILD IRON™, E A S Y ABSORP TION (FERROUS BISGLYCINATE)

90 capsules Mild Iron™ Easy Absorption (Ferrous Bisglycinate) from webber naturals® is uniquely formulated to support your body in making healthy red blood cells. It contains vitamin B12, folic acid and ferrous bisglycinate, a form of iron that is easily absorbed, has fewer side effects and is safer than other forms of supplemental iron.

5–HTP, E X TR A STRENGTH

100 mg | 30 tablets 5-HTP (L-5-hydroxytryptophan) is a precursor to the brain chemical serotonin, a neurotransmitter essential for mood balance, sleep, and appetite control. Serotonin imbalance is implicated in chronic pain conditions including migraines. Derived from the seeds of Griffonia simplicifolia, 5-HTP Extra Strength from webber naturals® provides a natural way to boost serotonin levels.

HOLISTA ® TE A > TREE SPR AY

30 mL Liquid The Holista Tea Tree Spray is a natural antibacterial cleanser with a number of uses. Uniquely formulated with peppermint oil and menthol, Tea Tree Spray is ideal for; cleaning and preventing infection of skin ailments, refreshing and cooling hot, tired feet, calming sore muscles and battling odour-causing bacteria on feet and footwear.

ORG A NIC OREG A NO OIL , E X TR A STRENGTH

25 mL Liquid Organic Oregano Oil from holista® is a must-have herbal remedy to keep in your medicine cabinet. With potent antioxidant and antibacterial actions, a few drops of oregano oil can easily be mixed with water or placed under your tongue at the first sign of infection, fungal or yeast overgrowth.

Use it topically to speed the healing of scrapes and cuts and even to disinfect surfaces in your home.

W EIGHT LOSS K IT:

Green Tea Extract 200 mg, 120s + CLA 1000 mg, 60s Natural supplements Green Tea and CLA, contained in the Weight Loss Kit from holista®, work in tandem to help you reach your weight loss goals safely and effectively.

Green Tea is a powerful antioxidant and helps to increase fat and calorie metabolism. CLA is a natural fatty acid that helps promote body fat loss.

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IHRMAGAZINE.COM • DECEMBER 2013

GRE AT PL AINS BENTONITE DE TOX >

Great Plains Bentonite from Yerba Prima is a naturally occurring volcanic clay in an easy to drink solution that helps the body remove unwanted environmental pollutants and toxins safely through the digestive track.

Great Plains is made from pharmaceutical quality Bentonite that is refined to its most active form from naturally occurring deposits in the U.S. Great Plains region.

Bentonite uses adsorption, the process by which the surface of a material binds with and holds another material, to draw environmental pollutants from the body as it passes through the digestive tract and out through the colon. In numerous studies, bentonite has demonstrated it can bind with and remove pesticides, herbicides, pathogenic viruses, and other toxins from the body.

Great Plains Bentonite can complement psyllium, a product widely used to promote regularity, or used independently. The product exceeds the highest standards of the Purified Bentonite U.S.P.

SKU Review

< STR AUSS LOTION

Strauss hypoallergenic moisturizing herbal lotion is an effective and luxurious way to keep your skin soft and supple. With all natural and organic ingredients like coconut oil, palm oil, pumpkin seed oil and beeswax, Strauss lotion is fast absorbing without leaving that “greasy” feel.

AUBRE Y RE VITA LIZING THER A PY >

Aubrey®’s Revitalizing Therapy skin care line features our signature Rosa Mosqueta® oil for dry or mature skin types. Alaria Esculenta extract, also found in the Revitalizing line, is clinically proven to rejuvenate skin and increase firmness when used 2X daily for 28 days.

AUBRE Y AGE-DEF Y ING THER A PY

The new Age-Defying Therapy skin care line from Aubrey® features sea buckthorn oil, a powerful antioxidant. Golden seaweed, also found in the Age-Defying line, is clinically proven to protect against environmental aggressors and improve firmness.

AUBRE Y C AL MING SK IN THER A PY

Aubrey®’s Calming Skin Therapy skin care line for sensitive skin types features Sea Aster extract, clinically proven to reduce redness and sensitivity when used 2X daily for 28 days.

AUBRE Y CL A RIF Y ING THER A PY

Aubrey®’s Clarifying Therapy skin care line for oily and acne-prone skin features all-natural salicylic acid from willow bark and wintergreen plants for clear, blemish-free skin.

AUBRE Y E VERY DAY THER A PY

Aubrey®’s EveryDay skin care features a two-step system for normal/oily and normal/dry skin types.

Formulated with argan oil and eucalyptus, they are a refreshing start to any morning!

DECEMBER 2013 • IHRMAGAZINE.COM

27

SKU Review Vanilla Creme flavour

Chocolate flavour

Supplement Facts

Serving Size 1 Scoop (30 g) Servings Per Container About 30 Amount Per Serving

Supplement Facts

Serving Size 1 Scoop (30 g) Servings Per Container About 30 Amount Per Serving

Calories 110 Cal

Calories from Fat 0

Calories 110 Cal

Calories from Fat 18

% Daily Value*

0% 0% 0% 0% 10% 1% 3% 20%

Total Fat 2g Saturated Fat 0.5g + Trans Fat 0g Cholesterol 0mg Sodium 240mg Potassium 40mg Total Carbohydrates 8g Dietary Fiber 5g

3% 3% 0% 0% 10% 1% 3% 20%

Sugars 3g Protein 18g

34%

Sugars 3g Protein 18g

34%

Vitamin A 0% Calcium 15%

THE P OW ER OF NATURE ^ Vegan-PURE™

PREMIUM 100% PLANT-BASED PROTEIN Vegan-Pure from PhD Nutrition contains protein from only plant-based sources (hemp protein, brown rice protein, pea protein, flax seed protein and chia seed protein). Vegan-Pure is a great choice of protein powder for those seeking, vegan, non-GMO, lactose-free, dairy-free and soy-free high quality complete protein. Vegan-Pure is a “clean”, surprisingly great-tasting protein source that has been precisely formulated to provide a superb source of readily available amino acids.

FEATURES: Free of Allergens: Eggs, Soy, Nuts, and Milk Proteins Sourced By Cold Extrusion Free of Solvents Radiation Free Only 110 Calories The versatility of vegan proteins means that it can be used at varying points throughout the day, PhD athletes tend to use this product at 3 critical muscle building periods: 1. Post workout: (A very low carbohydrate and high fibre alternative for those who do not wish to consume large amounts of carbohydrates at this stage).

2. During workout: For a ready supply of high quality protein during workouts.

3. First thing in the morning, even before breakfast: What better way to get quality protein into your system immediately than with Vegan-Pure?

VEGAN PURE IS IDEAL FOR: • Serious Athletes seeking fat free lean muscle • Anyone looking to increase quality protein intake • The entire family looking for healthy, convenient nutrition packed food • Athletes seeking low

% Daily Value*

Total Fat 0g Saturated Fat 0.1g + Trans Fat 0g Cholesterol 0mg Sodium 240mg Potassium 40mg Total Carbohydrates 8g Dietary Fiber 5g

• •

Vitamin C 0%

Vitamin A 0%

Iron 25%

Calcium 15%

• •

Vitamin C 0% Iron 25%

fat, low carbohydrate sports nutrition that tastes great • All levels of athletes seeking muscle recovery, lean muscle mass and improved performance • All persons looking for a shake that will make them feel full and satisfied between solid meals KEY INGREDIENTS: • 18g of quality Plant-Based Protein (per 30g serving) • Only 8g of Carbohydrates per 30g serving, containing 5g of quality soluble fibre • Zero fat or cholesterol • 100% Natural! NO artificial flavours, colours or sweeteners • Made with Hemp Protein, Brown Rice Protein, Pea Protein, Flax Seed Powder and Chia Seed Plant-based proteins are an environmentally sustainable protein choice ideal for the whole family. Vegan-Pure meets the needs of people suffering with food intolerances, sensitivities and even allergies.

PROMOTES: Healthy Immune Function Strong Efficient Digestive System Reduces Hunger Lean Muscle Growth Cardiovascular Health Repair and Formation of Bones Balanced Blood Sugar Increases Iron Absorption Supports Liver And Kidney Function DIRECTIONS FOR USE: To Mix a regular shake providing 18 grams of protein: Add 1 serving (1 scoop) to 200-250ml of ice cold water and shake for approx 5 seconds. For a thicker, higher-protein shake, providing 36 grams of protein: Add 2 servings (2 scoops) of Vegan-Pure to 400-500ml of ice cold water and shake for approx 5-10 seconds.

< TUR MEROL

Turmerol is the most absorbable super critical extract made from wild turmeric available today. Activated by wild oregano P73 and ginger; there is no better way to get you curcuminoids.

OREG A NO P 7 3 PACK

You know how well Oregano oil works. Now try the number 1 trusted brand. The convenient Oreganol P73 pack includes 10 easy to take gelcaps for maximum benefit when you need it most.

OREG A FRE SH & OREG AC A RE

28

OregaFresh Toothpaste & OregaCare Swish & Swirl Mouthwash are completely free of sodium lauryl sulfate, glycerine, synthetics, and GMO’s, so you can be confident that only fine quality, health-giving ingredients are there to keep your mouth clean.

IHRMAGAZINE.COM • DECEMBER 2013

Unique products you can count on!

Multi-vit + Iron

Rapid absorption and non-constipating liquid heme iron with cofactors

Royal Jelly +

Royal Jelly with CoQ10, Policosanol, Reishi and Omega-3 for cholesterol care and heart health

Black Radish +

Black Radish, Artichoke, Boldo and Milk thistle for enzyme production and nutrient breakdown

Royal Jelly 1000 mg

Pure Royal Jelly in a honey base for nutrient replenishing and immune support

VitaCist

Liquid D-mannose (1 g) and potent cranberry extract (200 mg) to treat acute or chronic UTI's

Bio-Gesic

Unique topical cream with heating and cooling effect for relief of inflammation and arthritic pain

MTC Vit D3 1000

MCT bound, highly absorbable liquid vitamin D3 without any preservatives, sweeteners or flavours

Product educator available for staff training on above products

www.biolonreco.ca

1.800.361.6663

Aubrey CARES

Great ingredients have always been at the heart of everything Aubrey does.

Here’s what else has contributed to their ongoing success over nearly half a decade.

GREAT INGREDIENTS MAKE GREAT PRODUCTS. This is the message at the heart of everything Aubrey does.

“Why use a petrochemical ingredient when a natural, plantbase ingredient works so much better?” asks Curt Valva, CEO and president.

Aubrey has thrived for 46 years as a business by providing all-natural, safe and effective personal care products to the consumer. “We offer a true and authentic alternative to many of the mass produced synthetic products on the market today,” says Valva. “We craft the highest quality natural products without compromise as to ingredients, packaging or cost.”

The company believes that we are all citizens of the world and should, therefore, accept the responsibilities that accompany that. “We work with farm communities, suppliers and businesses from around the world,” says Valva. “Whether sponsoring organic agriculture in Honduras, overseeing the development of herbs in Japan, or explaining the importance of organic farming techniques in Ghana, our commitment to people and to the earth is profound.”

Quality and Purity Reign

Aubrey’s commitment to making pure, wholesome, petrochemical-free products runs deep. Since the founder’s passing in 2011, the company has continued to stay true to his mission of clean, all-natural ingredients and purity in manufacturing. Before taking over as CEO and President of Aubrey Organics, Inc., Curt Valva worked closely with Aubrey for more than 12 years, sourcing natural and/or organic ingredients from all over the world.

A well-trained staff of over 50 employees with an impeccable work ethic is also a key component. From research and development in the lab, to the mixing of the products (always by hand, in small batches of 50 gallons or less to guarantee freshness), to the packaging process (using recyclable plastic bottles and boxes made with as much recycled materials as possible), Aubrey’s employees continue to make sure the Aubrey name remains synonymous with quality and purity.

Product Development

Any new formulations are shaped by Aubrey Hampton’s vision, blending centuries’ old herbal traditions and new

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IHRMAGAZINE.COM • DECEMBER 2013

science. It all begins with extensive study in the lab. Recently Aubrey spent the better part of two years researching new ingredients and developing the products that make up their new skin care line. As a result, the line now features over a dozen tested (on human subjects—Aubrey never tests on animals) and clinically proven new ingredients, in addition to the herbal and plant extracts they’ve been using for years.

Following in Aubrey Hampton’s footsteps, the company is committed to utilizing the latest technologies while remaining true to their core philosophy that natural is always best.

To bring these ideas – new and old – to the next generation of retailers, the company will rely on education and transparency.

“Part of our core purpose is to provide retailers with as much information about our products as possible,” says Valva. That will happen through printed materials like brochures, sales manuals, and Aubrey’s INCI Dictionary of Natural Ingredients.

Social media and the extensive educational section on the company website Aubrey-organics.com will also play a huge role. “We believe if we provide both retailers and consumers with valuable information, they will be able to make an educated purchasing decision,” says Valva. “We believe they will choose Aubrey.”

Aubrey also believes that giving their products a fresh, contemporary look will make them stand out on store shelves.

“Our new packaging is designed to reach out to a new generation of retailers and consumers and keep our brand relevant in the marketplace,” says Valva.

How would the Canadian market be approached?

Canada is a very unique market, different from other markets worldwide. “It is a culture based on ethics and morals, where deals can still be made on a handshake,” says Valva. “There are some obvious differences, pertaining to climate and geographic challenges, however, we try to reach each and every customer personally.”

Aubrey has sold their products in Canada for more than 30 years, so they are very familiar with the diversity of the Canadian market. In addition, Valva lived and worked in Canada for many years. “We know Canadian customers are very concerned with quality products and the specific functions of ingredients,” says Valva. “They are smart,

Any new formulations are shaped by Aubrey Hampton’s vision, blending centuries’ old herbal traditions and new science. It all begins with extensive study in the lab. Recently Aubrey spent the better part of two years researching new ingredients and developing the products that make up their new skin care line.

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IHRMAGAZINE.COM • DECEMBER - 2013

educated consumers willing to invest in their personal health and well-being. We try to match our strengths to each customer on a personal basis by offering a premium quality product using only the best certified natural and/or organic ingredients possible.”

sends out notifications and updates through Facebook and Twitter to get digital consumers excited about Aubrey products. Aubrey also has a long list of faithful customers who subscribe to their monthly email blasts, which feature updates and special deals on new and existing products.

Aubrey’s primary reach is coordinated between their distribution partners (Purity Life), the store groups and the Canadian consumer at large. They are planning an extensive advertising campaign, with ads in consumer and retailer publications throughout Canada. They also attend and have a strong presence in Canadian natural product trade shows, with sample giveaways, product demonstrations and show deals.

Lastly, they provide sample packets of many of their new products for stores. This gives customers and retailers risk-free trials of exciting new products, such as their new skin care line.

As mentioned earlier, social media plays an important role in Aubrey’s promotional strategy. The marketing team regularly

“Ultimately, we believe the best accomplishment of a successful organization is to make the world a little better, a little cleaner, a little brighter than we found it,” says Valva.

Consumers can see the authenticity in Aubrey and that alone helps when they’re making their purchasing decisions.

DECEMBER 2013 • IHRMAGAZINE.COM

33

top sellers review STORE INFO

HEALTH BOUTIQUES Winterwood Natural Food Store Sussex, NB

Optimum Health Edmonton, AB

Food For Thought St. John’s, NF

Foods For Life Toronto, ON

Essence Of Life Toronto, ON

Get Real Natural Fort Saskatchewan, AB

Nature’s Care Health Products Ottawa, ON

Store Size: 1,000-3,000 sq.ft.

Store Size: 1,000-3,000 sq.ft.

Store Size: 1,000-3,000 sq.ft.

Store Size: 3,000-5,000 sq.ft.

Demographics: 25-40

Demographics: 25-40

Demographics: 40-65

Demographics: 40-65

Store Size: 1,000-3,000 sq.ft.

Store Size: 1,000-3,000 sq.ft.

Demographics: 40-65

Demographics: 25-40

Income: $20,000-$40,000

Income: $40,000-$60,000

Income: $20,000-$40,000

Income: $40,000-$60,000

Income: $20,000-$40,000

Income: $20,000-$40,000

Organic Apple Cider Vinegar, Filsinger’s, 1L

Stevia, Now, 2fl.oz.

Coconut, Nutiva, 15oz

Goji Berries, Organic Traditions, 454g

N/A

N/A

Liquid Seasoning, Bragg, 32 fl.oz.

Oatmeal, Speerville, Bulk

Coconut Oil, Nutiva, 54oz

Tea, Now Foods, 24 bags, assorted

Chia Seed, Nutiva, 14oz

N/A

N/A

Apple Cider Vinegar, Bragg, 1L

Flax, Bulk

N/A

N/A

N/A

N/A

N/A

Coconut Oil, Heartland, 900g

Chaste Tree Berry, Vitex, 100ml

Melatonin, Preferred Nutrition, 3 mg

Milk Thistle, Naka, 100 caps

Maca, Now, 90 caps

Milk Thistle, Now, 120 caps

Melatonin, Now, 180 caps

Milk Thistle, Trophic, 60 caps

Hawthorne, Flora, 60 caps

Glucosamine, Organika, 100 caps

Crystallized Ginger, The Ginger People, 3.5oz

Artichoke Extract, Now, 450mg

Oil Of Oregano, Now, 1oz

Oregano Oil, Now, 90 softgels

Omega 3 Oil, Nutra Sea, 500ml

Valerian, St. Francis, 50ml

Milk Thistle, Organika, 250mg

Oil of Oregano, Hedd Wyn, 25ml

Astragalus, Now, 100 caps

Herbal D-Tox, Wild Rose, 12 day

Garcinia Cambogia, NuvoCare, 60 caps

Fish Oil, Nutra Sea, 500ml

Peppermint Essential Oil, Aura Cacia, 5 fl.oz.

Calendula Soap, Weleda, 3.5oz

Ayurvedic Soaps, Auromere, 2.75oz, assorted

Biotin B Complex Shampoo, Avalon, 14oz

Deodorant, Dr. Mist, 1.69oz

Lavendar Essential Oil, Aura Cacia, 5 fl.oz.

Lavender Rosemary Shampoo, John Masters, 8 fl.oz

Shampoo & Conditioner, Earth Science, 12oz

Tea Tree Oil Shampoo, Desert Essence, 4 fl.oz

Pure Castille Soap, Dr. Bronner’s, 16oz

Moisturizing Cream, Derma E, assorted

Shampoo, Weleda, 250ml

Spearmint Toothpaste, Jason, 6oz

Haircolour, Hair Vita, 135ml

N/A

Toothpaste, Green Beaver, 2.5 fl.oz

Body Wash, Weleda, 7.2oz

Tea Tree Shampoo, Giovanni, 8.5oz

Oils, Desert Essence, 4fl. oz.

N/A

N/A

N/A

L-Glutamine, Prairie Naturals, 500mg

Glutamine, Ultimate Nutrition,1kg

N/A

N/A

N/A

L-Arginine, Prairie Naturals, 180 caps

Muscle Juice, Ultimate Nutrition,10lbs

N/A

N/A

N/A

Probiotic, Renew Life, 60 caps

Pysillium Husk, Now, 200 caps

Omega 3, Jamieson, Bone Strength, 200 softgels New Chapter, 120 tabs

Vitamin D, Prairie Naturals, 180 caps

Floradix, Salus, 700ml

Vitamin D, Carlson, 120 softgels

Krill Oil, Naturally Novia Scotia, 100 caps

Special One Multi Vitamin, Now, 30 tabs

Liquid Vitamins, Naka, 900ml

Vitamin C, Ester C, 150 caps

Maca, Now, 90 caps

Vitamin D, Jamieson, Liquid Vitamins, 100 tabs Natural Calm, 30oz

Multi Vitamins, Alive, 90 caps

Iron Supplement, Salus, 500ml

N/A

N/A

N/A

Garcinia Cambogia, NuvoCare, 60 caps

N/A

N/A

N/A

Rapid Cleanse, Renew Life, 7 day

N/A

Raspberry Ketone, Purity Life, 100mg

Store Size: Under 1,000 sq. ft.

Demographics: 40-65 Income: $20,000-$40,000 TOP THREE PRODUCTS

FOOD

TOP THREE PRODUCTS

HERBS

TOP THREE PRODUCTS

PERSONAL CARE

Biotin Shampoo, Mill Creek Botanicals, 16oz TOP THREE PRODUCTS

ACTIVE LIFESTYLE

Hemp Seeds, Rocky Mountain, 454g Protein Powder, Winterwood, 1lb N/A

TOP THREE PRODUCTS

VITAMINS/ SUPPLEMENTS

Biotin, Now, 90 caps Curcumin, Now, 90 caps

Honey and Hibiscus Hair Reconstructor, John Masters, 4 fl.oz Protein Powder, Natural Factors, 1kg Ultimate Iso Energy, Brad King, 842g N/A

N/A Immuno Multi, CanPrev, 90 caps TOP THREE PRODUCTS

NEW PRODUCTS

Garcinia Cambogia, NuvoCare, 60 caps

Vital Greens, Naka, 500ml

N/A Probiotic, Garden of Life, 3.4oz

Multi For Two, New Chapter, 96 tabs

N/A Super Greens, Sun Warrior, 454g

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IHRMAGAZINE.COM • DECEMBER 2013

N/A

N/A

Isoflex, Allmax, 2lbs

Iso Whey, Interactive, 2lbs

N/A

N/A N/A

top sellers review PHARMACIES Bins & Bins North Bay, ON

Vital Health Creston, BC

Store Size: over 5,000 sq. ft.

Store Size: 1,000-3,000 sq. ft.

Demographics: 40-65

Demographics: 25-40

Income: $40,000-$60,000

Income: $20,000-$40,000

N/A

Quinoa, GoGo Quinoa, 500g

N/A

Coconut Oil, Arona, 475ml

N/A

N/A

Milk Thistle, Herbal Natural, 60 caps

Cayenne, Nature’s Way, 100 caps

Glucosamine Sulfate, Swiss Herbal, 135 caps

Olive Leaf, Nature’s Way, 100 caps

Passion Flower, St. Francis, 50ml

Gingko Biloba, Now, 120 caps Lavender Pure Castille Soap, Dr. Bronner’s, 236ml Toothpaste, Green Beaver, 75ml Olive Oil Soap, The Soap Works, 1 bar Whey Protein Powder, Now, 1.2 lbs Amino Acids, Swiss Herbal, 90 caps Creatine, Now, 100 tabs

Tilley’s Pharmasave Kenora, ON

Hooper’s Pharmacy Toronto, ON

Valley Pharmacy Doyles, NF

Store Size: 1,000-3,000 sq.ft.

Store Size: 1,000-3,000 sq.ft.

Store Size: 3,000-5,000 sq. ft.

Demographics: 40-65

Demographics: 40-65

Demographics: 40-65

Income: $20,000-$40,000

Income: $40,000-$60,000

Income: $20,000-$40,000

Gluten Free Crackers, Mary’s Gone Crackers, 12 pack

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

Hemp Seed, Manitoba Harvest, 56g

N/A

N/A

N/A

N/A

Flax Oil Liquid, Herbal Select, 300ml

Iron Supplement, Spatone, 28 daily sachets

Flaxseed, West Coast, 100 soft gels

Astragalus, New Roots, 90 caps

Milk Thistle Complex, Sisu, 120 caps

My Top, SierraSil, 180 caps

Vital Greens Liquid, Naka, 500ml

Fast Joint Care, Genuine Health, 30 caps

Garlic, Jamieson, 500mg

Gandha, AOR, 120 caps

Melatonin, Sisu, 5mg

Prostate Perform, New Roots, 90 caps

N/A

Nutra Sea, Ascenta, 100ml

Echinacea, Jamieson, 300mg

Fenugreek, Nature’s Way, 100 caps

Valerian, Jamieson, 3mg

Body Lotion, Pure Fiji, 354ml, pineapple

DNA Repair Lotion, NewCo, 150ml

Amaze Gel, Viva, 60ml

Amaze Cream, Viva, 60ml

Hold Hair Spritz, Giovanni, 147ml

Omega Lotions, Kalaya, 250ml

N/A

Body Lotion, Alba Botanica, 350ml

N/A

Aromatherapy Milk Cleanser, Viva, 240ml

Lip Balm, Burt’s Bees, 4.25g

N/A

Frequency Shampoo, Druide, 250ml

N/A

Tamanu Oil, Alpha, 30ml

Tea Tree Shampoo & Conditioner, Giovanni, 8.5oz

Shampoo & Conditioner, Prairie Naturals, 500ml

N/A

Cell Food Gel, Lumina Health Products, 59ml

N/A

Whole Food Optimizer, Vega, 1064g, vanilla chai

Performance Protein, Vega Sport, 810g, chocolate

Whey Protein Powder, Dymatize, 940g

N/A

Vega Sport, Sequel Naturals, 18g singles

Perfect Whey, Perfect Nutrition, 908g

Whey Isolate, Six Star Pro Nutrition, 907g

ISO Whey Protein, Interactive, 910g, vanilla

N/A

Heed, Hammer Nutrition, 32 servings, lemon lime

N/A

Meal Replacement Drinks, Boost, 237ml

N/A

Hammer Gel, Hammer Nutrition, 26 servings, raspberry

N/A

Meal Replacement Drinks, Ensure, 235ml

Performance Protein, Vega Sport, 827g, vanilla

Liquid Ionic Magnesium, Advanced Theory, 480mls

B Complex, AOR, 90 caps

Iron, Naka, 500ml

D Drops 1000 IU, D Drops Company, 5ml

Omega-3, Terra Nova, 120 caps

Gaba, AOR, 60 caps

Vitamin C , Jamieson, 100 caps

Nutri-Flex, Naka, 500ml

Strong Bones, New Roots, 360 caps

Multi Vitamins, Centrum, 60 tabs

Methyl B12, Trophic, 90 tabs

Vitamin D 1000, Sisu, 90 caps

Vitamin D, Sisu, 200 caps

Greens+ Powder, Genuine Health, 255g

Ester C, Sisu, 150 tabs

Calcium with Vitamin D, Jamieson, 100 tabs

Vitamin K2, AOR, 60 caps

Calcium, Jamieson, 100 caps

N/A

Skinny B Breakfast Cereal, Holy Crap, 225g

N/A

Redfeather Pain Spray, Bio Nuclear Diagnostics Inc., 4oz

Garcinia Cambogia, NuvoCare, 60 caps

Facial Care Line, La Roche Posay, variety

N/A

N/A

N/A

Raspberry Ketones, Sunn Herbal, 500mg

N/A

N/A

Muscle & Joint Formula, Thentix, 3 pack

N/A

Whey Protein Isolate, Inbalance Nutrition,907g Harmonized Protein, Progressive, 804g, vanilla

Glutamine, Swiss Herbal, 30 caps

Cleanse Smart, Renew Life, 120 caps

Vitamin D 1000, Now, 90 caps

Probiotic, Renew Life, 360 caps

Vitamin C 1000, Now, 100 tabs

Gluco Smart, Lorna Vanderhaeghe, 30 caps

Raspberry Ketones, NuvoCare, 60 caps N/A

N/A

N/A

N/A

N/A

Happy House Natural Foods St. Paul, AB Store Size: under 1,000 sq. ft.

Demographics: 25-40 Income: $20,000-$40,000 Shake & Go Smoothies, Sequel Naturals, 300g

Only Oats Cereal, Avena Foods, 1kg Seed Power, Organic Traditions, 454g

Passion Flower, New Roots, 50ml

Coconut Oil, Nutiva, 15oz

Liquid Castille Soap, Dr. Bronner, 944ml

N/A

Osteo Joint Ease, Webber Naturals, 90 caps N/A

Green Door Vitamins Kingston, ON Store Size: Under 1,000 sq. ft.

Demographics: 40-65 Income: $20,000-$40,000

Margis Pharmacy Toronto, ON Store Size: under 1,000 sq. ft.

Demographics: 40-65 Income: $40,000-$60,000

N/A

Micronized Creatine, Precision, 600g

Magnesium Malate, Sisu, 100mg

THE TOP SELLING PRODUCTS in the review are from randomly selected retailers. The review is meant to give readers some idea of what consumers are buying most of in these selected stores. Participating stores are free of any third-party influence and provide all the information. The information cannot be seen as a statistical survey or taken to reflect top-selling products on a national, regional or local level.

DECEMBER 2013 • IHRMAGAZINE.COM

35

42

IHRMAGAZINE.COM • DECEMBER - 2013

Genetic engineering researcher has a change of heart - and mind

By Denise Deveau / Photographs by Angela Fama

F

For Dr. Thierry Vrain, it wasn’t an “aha” moment that ignited his passion for dispelling the genetically engineered (GE) myths. In fact, his journey was decades in the making.

Vrain was a respected researcher and proponent of GE for years. Now retired, he spent more than 20 years in biotechnology research with Agriculture Canada where his focus was on creating parasite-resistant potatoes, raspberries and strawberries, among other foods. However, Vrain’s post-retirement years led him to question the decades of work that he had put into agricultural research, and he’s ready and willing to talk about those doubts.

He admits that the early days of genetic engineering were exciting and dynamic for scientists like him. “Biotech was where the money was. It was easy to get funding, the technology was powerful, and the sky was the limit. You could do miracles working with DNA. I don’t recall ever having reservations about the work we were doing because we were learning to protect crops.”

Throughout his career he had often encountered the argument for organics, but he wanted to see facts supporting the claim. “Because I was a scientist, throughout my career organics seemed like a religious cult. There was no data or evidence anywhere to show it was any better than conventional methods. The only difference was the yields were lower.”

Those numbers presented themselves in 2002, when he came across research papers from Europe on organic methods for growing food.

“Seeing documents speaking a scientific language was a turning point for me. Because I’m a cell biologist, what was said in these studies about

synthetic fertilizers damaging soil biodiversity made sense to me. There was a noticeable difference,” he says. “So I started becoming more and more interested and I realized that maybe genetic engineering was not all that good. Research from Europe, especially, is clearly showing some very serious problems.”

Part of that can be explained by conclusions that came of the Genome Project, which wrapped up in 2002. All of a sudden, the genome wasn’t at all what scientists thought it was, Vrain says.

The project determined that the human genome has 25,000 genes, but there are 100,000 proteins in the human body. “Everybody expected to see 100,000 genes. Instead, we learned that a gene can make more than one protein - and that’s very important, because proteins are the enzymes that work within cells that make life possible.”

The fact that a single gene sequence will create more than one protein translates into more than one activity. “When we alter that by genetic engineering, we don’t know what unexpected problems we could be creating,” he says. “Many studies now show that the protein you expect to see is either not there or has been truncated, altered or mutated.”

This counters 60 years of research in genetic engineering, Vrain notes.

“GE is rooted in a very naïve understanding of genetics because it was based on a one gene/one protein hypothesis that was started when DNA was discovered in the late 1940s. Now we are realizing that introducing genes into a genome could introduce instability, creating proteins that should not be there. Right now we don’t know what they do.”

DECEMBER 2013 • IHRMAGAZINE.COM

39

When not running his “super organic” farm on Vancouver Island, Vrain is increasingly being asked to present his views on genetic engineering, including an appearance on TED Talks.

The specific genetic engineering technology he speaks to is the one that allows plants to be sprayed with herbicide so that the weeds disappear and the plants continue to grow. The problem, however, is that the residue of that herbicide remains on the plant.

The consequences of this are far-reaching, since over 90 per cent of all those plants today are engineered to resist the Roundup herbicide, Vrain says. “When I was a grad student, Roundup was very new. It was non-toxic and biodegradable. We thought it was like water and as safe as aspirin.”

While those properties hold true, it’s the mode of action that has longterm consequences, he argues. By way of explanation, Roundup uses a chelating agent that captures metal ions. The chelation process was originally developed to clean up heavy metals in industrial wastewater, and was eventually used as a broad spectrum herbicide to kill weeds. “A chelating agent competes for metals so enzymes can be impaired, but many proteins need metal ions to function,” Vrain says.

As a result, genetically engineered foods contain residues of antibiotics.

“While high or low residues of antibiotics won’t kill you instantly, over time it does damage flora for all animals, because there are 100 billion bacteria in each human’s gut,” he explains.

This is where European studies are showing some intriguing long-term outcomes. “They’re indicating definite organ damage on mice and rats after many months, which would mean many years for a human being,” he says. “There’s no denying that a large number of epidemic chronic diseases are on the rise in the last 20 years. If you put two and

40

IHRMAGAZINE.COM • DECEMBER 2013

two together, there is a probable connection that herbicide residue and engineered crops could be contributing factors to that,” Vrain notes.

For those that argue the need for genetically engineered crops to feed the world, Vrain’s response is, “Industry will say after so many years and many trillions of meals, no one is harmed. But there is no evidence to provide [for] that. It’s empty.”

When not running his “super organic” farm on Vancouver Island, Vrain is increasingly being asked to present his views on genetic engineering, including an appearance on TED Talks. He has decided to join Dr. Shiv Chopra, a former Health Canada scientist who lost his job after going public with concerns about the potential human health risks associated with bovine growth hormone (rBGH), for his first-ever cross country speaking tour running through to February 2014. The “Genetically Engineered (GE) Foods and Human Health: A Cross-Canada Speaker’s Tour” is being held by the Society for a GE Free BC and Greenpeace Vancouver Local Group.

For Vrain, the writing should be on the wall for genetically engineered foods in North America. To date there has been legislation in Europe and other jurisdictions banning their use, yet North America continues to operate in a biotech bubble, he says. “There has never been any testing done in the U.S. or Canada by regulatory agencies, only by corporations, but most of the world has burst that bubble already.”

While Vrain doesn’t have a definitive answer on where the research will take them, “My conclusion would be that the future of agriculture is not genetic engineering.”

DECEMBER 2013 • IHRMAGAZINE.COM

45

Millions of people worldwide trust the New Nordic silver tree logo

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We are happy to be working with our excellent Canadian customers in pharmacy, grocery and health food and we look forward to be growing these relationships

in 2014. Our latest collaboration is with Higgens Cohn Brand Management, who will work with Purity Life in 2014 and forward, to service the English health food store market. We are excited about this partnership and look forward to the new year.

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A D V E R T O R I A L

The AUBREY Difference THE MAJORITY OF MAINSTREAM SKIN CARE

products you’ll find in drugstores and department stores contain petrochemical ingredients known to cause harmful irritation and even long-term health effects. Enter Aubrey Organics, Inc. For over 45 years, this U.S. personal care company has been the leader in all-natural skin care with products that reject harsh petrochemical additives in favor of plant-based, natural and/or organic ingredients.

Now Aubrey has taken their all-natural skin care to the next level, with a new premium line of products formulated with proven ingredients backed by clinical trials. Innovative, clean and focused on customer concerns like aging skin, acne or sensitive complexions, these products are personalized by skin type and elegantly packaged for beautiful display on your store shelves.

NATURAL SOLUTIONS FOR EVERY COMPLEXION

Made with organic Rosa Mosqueta® oil, Aubrey’s moisture-intensive Revitalizing Therapy line is custom-made for dry or mature skin.

Aubrey was first to formulate with the rich oil from this South American rose, featured in their excellent Revitalizing Therapy Cleanser, Toner and hydrating Gel Mask. But the real stars here are their anti-wrinkle and repair fomulations. Alaria esculenta, an edible seaweed, is combined with carnosine (an amino acid) and milk thistle in Revitalizing Therapy Moisturizer. These groundbreaking ingredients are clinically proven to visibly firm skin and reduce the depth and appearance of wrinkles 24% in

28 days with twice daily use. Pair this daytime moisturizer with ultra-rich Revitalizing Therapy Night Crème at bedtime for a twice-daily dose of powerful anti-aging ingredients, and you’re sure to see results in just four weeks.

Antioxidant powerhouse sea buckthorn oil is a key ingredient in the Age-Defying Therapy line for all skin types. These preventative formulas work synergistically to refine skin texture and protect the complexion from oxidative aging caused by sun exposure and pollution. Natural fruit acids, found in the Age-Defying Toner and AHA (alpha-hydroxy) Mask, gently exfoliate to encourage skin cell turnover and add a healthy glow, while the anti-wrinkle and preventative action of carnosine, milk thistle and golden seaweed work to reduce the look of wrinkles (24% in 28 days) and improve firmness and elasticity in Age-Defying Moisturizer.

Sensitive skin types will love Aubrey’s Calming Skin Therapy products, uniquely formulated with sea aster and organic aloe to counterbalance daily stressors. Sea aster has been shown to reduce redness and sensitivity when used twice daily for 28 days, while aloe is one of nature’s most effective soothing agents. Calming Skin Therapy comes in a three-step system (Cleanser, Toner, Moisturizer), a skin-conditioning Serum that doubles as a makeup remover, and a Hydrating Mask made with prickly pear, clinically proven to firm skin in just 14 days of twice daily use. As an added bonus, this line also offers Cleansing Wipes (25 to a pack, perfect for purse or gym bag) to clean skin on-the-go.

A D V E R T O R I A L

Customers with oily, acne-prone complexions will want the Clarifying Therapy products at the top of their shopping list. They contain salicylic acid, one of the best acne fighters around. But unlike most acne treatments on the market, Aubrey uses salicylic acid naturally extracted from willow bark, which is much more gentle and effective.

A natural anti-inflammatory and exfoliant, salicylic acid promotes the shedding of dead skin cells from within, breaking up oil deposits that can cause blocked pores and blemishes. This key active is combined with balancing and purifying ingredients like organic quinoa protein in the Clarifying Therapy Cleanser, lavender water and beet root extract (to increase skin’s moisture content without adding heavy oils) in the Toner, and algae extract in the Moisturizer to control oil and shine.

A deep-cleansing Clay Mask and Clear Skin Complex round out the line-up, the latter a spot-treatment with a concentration of 2% salicylic acid to zero in on problem areas.

Their EveryDay Basics line offers simple, two-step daily skin care at a lower price point, for consumers on a budget who still want highquality, natural products. EveryDay Basics come in a Cleansing Cream (a hydrating cleanser for normal to dry skin) and Cleansing Gel (for normal to oily complexions), and two Moisturizers, for normal/dry and normal/oily skin.

For added maintenance, Aubrey offers a line of specialty products for every skin type. Perfect for day or nighttime use, Lumessence Eye Crème firms and smoothes the delicate eye area with moisture-rich oat protein, plus rye seed extract, clinically proven to reduce the look of wrinkles 25% with twice daily use. Lumessence Lift Face Cream offers the same firming, anti-wrinkle ingredients, while supporting the

skin’s collagen with CoQ10 and watermelon extract. SPF 15 Defense Moisturizer, a daytime formula with UVA/UVB protection, Collagen Restorative Moisturizer, made with dermal proteins and milk protein peptides, and Sparkling Glacier Complexion Mist, available in two scents, round out their Skin Essentials.

Groundbreaking, clean and made with proven anti-aging ingredients, these new skin care formulas combine the latest skin care technologies with centuries’ old herbal traditions, remaining true to the Aubrey philosophy that natural is always best.

R E A D E R S U R V E Y: I N T E G R AT E D H E A LT H R E TA I L E R

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NEW!

Ferrous Bisglycinate Vitamin B12 Folic Acid Vitamin C

Red Blood Cell Formation Gentle Iron with Superior Safety and Bioavailability

Mild IronTM from webber naturals® is uniquely formulated to support your body in making healthy red blood cells. It contains ferrous bisglycinate — a form of iron that is better absorbed, has fewer side effects and is safer than other forms of supplemental iron.

The human body needs to generate a steady supply of new red blood cells to replace old and damaged ones. To do this, it is essential to receive adequate amounts of iron, vitamin B12, and folic acid. Without enough of these nutrients, anemia can result. Those most at risk are young women, pregnant or lactating women, vegetarians or vegans, and the elderly. Folic acid is also important during early pregnancy to prevent neural tube defects in the developing fetus. · Safe, easily absorbed form of iron · B12 and Folic Acid, to support healthy red blood cells · Vitamin C, to enhance iron absorption · Convenient one-per-day capsule Want more information about webber naturals products? 1-800-430-7898 | webbernaturals

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Ferrari, P., Nicolini, A., Manca, M.L., Rossi, G., Anselmi, L., Conte, M., Carpi, A., Bonino, F. (2012). Treatment of mild non-chemotherapy-induced iron deficiency anemia in cancer patients: comparison between oral ferrous bisglycinate chelate and ferrous sulfate. Biomed Pharmacother, 66(6):414-8. doi: 10.1016/j.biopha.2012.06.003. Epub 2012 Jun 29.

Layrisse, M., García-Casal, M.N., Solano, L., Barón, M.A., Arguello, F., Llovera, D., Ramírez, J., Leets, I., Tropper, E. (2000). Iron bioavailability in humans from breakfasts enriched with iron bis-glycine chelate, phytates and polyphenols. J Nutr, 130(9):2195-9.

A Natural Evolution in Skin Care Aubrey®’s Revitalizing Therapy Skin Care Line Moisture-intensive formulas are great for dry or mature skin types.

Every product in the Revitalizing Therapy skin care line is vegan and gluten-free.

Like all Aubrey® products, the Revitalizing Therapy skin care line is all-natural and NEVER tested on animals.

Key Ingredients: • Rosa Mosqueta® Rose Hip Seed Oil – Used by Aubrey in products since 1986, this oil extracted from rosehip seeds has been long used for its hydrating properties for skin and hair

• Alaria Esculenta Extract – Clinically proven to rejuvenate skin and increase firmness when used 2X daily for 28 days • Sodium Hyaluronate – Helps attract and retain moisture • Beet Root Extract – Clinically proven to lock in moisture for 8 hours

In better natural product retailers throughout Canada For more information, call Purity Life at 1-800-265-2615 or New Age Marketing at 1-888-868-0127 www.Aubrey-Organics.com

10IHR3

• Carnosine, Milk Thistle and Vitamin E Blend – Carnosine fights skin glycation helping to maintain skin’s firmness; Milk Thistle is known for its regenerative effects on the skin. This replenishing blend is clinically proven to reduce depth of wrinkles 24% in 28 days with 2X daily use