IHR Magazine - Spring 2014

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editor’s letter

T

rade show season is upon us. New products featuring innovative ingredients are popping up left and right, and sometimes I find it is best to compare products side by side to see which has the best merchandising appeal. We had our contributors visiting this season’s first health -related trade shows of the year to bring you the information you want.

Viviana Devoto attended the Fancy Food Show in San Francisco, California, which you can read about on page 44. While there, she sampled gourmet foods and interacted with the top gourmet food companies across the United States. On page 52, Katharine Herringer and Ivan Alvarez de Lorenzana, co-founders of Multibird Branding Inc., visited Nuremburg, Germany where they attended BioFach, the world’s largest organic trade show. Lastly, on page 46, we have a preview of the companies participating in CHFA West, the largest conference and trade show in Western Canada serving our industry, set to take place on April 12 and 13 at the Vancouver Convention Centre, West Building in Vancouver, B.C. IHR Magazine will be doing video interviews while at CHFA West, so make an appointment with us to take part. We look forward to seeing you in Vancouver!

YOUR HEALTH CATEGORY SOURCE

ISSN 1197 - 1495 | V O L U M E 1 4

ISSUE 5

FOUNDER, PUBLISHER & EDITOR-IN-CHIEF

Olivier Felicio

E D I TO R I A L A S S I S TA N T

Kavita Sabharwal

PRODUCTION DESIGN INTERN

Tamara Kelly

PRODUCTION MANAGER

Erin Booth

CONTRIBUTORS

Viviana Devoto, Steve Hanson, Katharine Herringer, Ivan Alvarez de Lorenzana, Bonnie Siegler

TheRGMGroup.

Toronto

Paris

PRESIDENT

Olivier Felicio GENER AL MANAGER

Melanie Seth

CREDIT MANAGER

Louise Côté

MARKETING & EVENTS C O O R D I N ATO R

Erin Poredos

wwwwwSubscription Rates Canada $50 (gst included) for nine issues (one year) USA $60 Change of Address email: ihr@publicationpartners.com telephone: 416-203-7900 fax: 416-703-6392 or send your cover label and new address to ihr c/o Rive Gauche Media 60 Bloor St., W., Suite 1106, Toronto, ON Canada M4W 3B8

A DV E R T I S I N G I N F O R M AT I O N

Thank you,

Olivier Felicio

telephone: (416) 203-7900 x 6107 email: olivier@rivegauchemedia.com

Jeff Yamaguchi

Olivier Felicio Publisher/Editor-in-Chief

telephone: (416) 203-7900 x 6122 email: jeff@gorgmgo.com

Jason Cawley

telephone: (416) 203-7900 x 6134 email: jason@gorgmgo.com

Erin Poredos

telephone: (416) 203-7900 x 6128 email: erin@gorgmgo.com

TM

www.ihrmagazine.com 8

IHRMAGAZINE.COM • SPRING 2014

Published by Rive Gauche Media Inc. Canada Post Canadian Publications Mail 4067800 The publisher does not assume any responsibility for the contents of any advertisement and any and all representations or warranties made in such advertising are those of the advertiser and not of the publisher.

The publisher is not liable to any advertiser for any misprints in advertising not the fault of the publisher and in such an event the limit of the publisher’s liability shall not exceed the amount of the publisher’s charge for such advertising. No portion of this publication may be reproduced, in all or part, without the express written permission of the publisher. All rights reserved. ©Copyright 2013 Rive Gauche Media Inc. ihr magazine is pleased to review unsolicited submissions for editorial consideration under the following conditions: all material submitted for editorial consideration (photographs, illustrations, written text in electronic or hard copy format) may be used by ihr Media Inc. and their affiliates for editorial purposes in any media (whether printed, electronic, internet, disc, etc.) without the consent of, or the payment of compensation to, the party providing such material. Please direct submissions to the Editor, ihr magazine.

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RELEASE YOUR INNER STRENGTH™

Cover Story photos

by Robin Kuninski

“This store opened up in September so it has taken that long for Matt to find the perfect place. He wasn’t going to settle just for the sake of opening up a new store.”

CONTENTS Volume 14 Issue 5

UP FRONT Publisher’s Letter.......................................................................................................8 Industry News.......................................................................................................... 14 Star Health Watch................................................................................................... 18 SKU Review..............................................................................................................22 Top Sellers................................................................................................................ 26 F E AT U R E S Company Profile Suro’s Artisanal Science............................................................................... ......30 Cover Story Fresh thinking in the produce aisle.............................................................................32 Innovative Ingredients for blood sugar management ............................................38 A deliciously different food show ................................................................. ...44 CHFA West Preview...............................................................................................46 Pycnogenol can support healthy heart function...............................................48 BioFach Trend Report............................................................................................ 52

“The land gave us an opportunity to do something that didn’t exist in Canada.

We are pioneers of growing organic elderberries in Canada. No one did it before we started it.”

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IHRMAGAZINE.COM • SPRING 2014

4 recipes

authentic, intense and delicious concoctions Keep warm while discovering these unforgettable flavours the four different boxes of this new winter collection stand out due to the illustrations of montrÊal artist bruce roberts, who has celebrated the joys of youthfulness by adding energy, impulse and motion to the packaging of these four o’clocK teas and herbal teas.

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tea and herbal tea lovers can find this limited edition in supermarkets, gourmet food stores, natural food stores and pharmacies across canada.

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FOUR O’CLOCK SPRING-SUMMER COLLECTION ICED TEAS Four o’Clock has come up with six new premium creations that will delight your senses and have been nominated as a SIAL Innovation for 2014. These teas are always delicious hot, but are designed to be brewed and enjoyed over ice.

WEBBER NATURALS HIGH POTENCY OMEGA 3-6-9 180 clear enteric softgels High Potency Omega 3-6-9 from Webber Naturals can help improve conditions like eczema and dull hair, relieve digestive disorders, support brain function and development, improve blood pressure, lower cholesterol and triglyceride levels, and relieve PMS and cramps. Our unique clear enteric softgel technology uses natural ingredients for improved nutrient absorption and guarantees no fishy aftertaste.

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IHRMAGAZINE.COM • SPRING 2014

industry news Kelsey Serwa wins Olympic silver medal in Sochi Congratulations to Team Canada’s Kelsey Serwa, brand ambassador for SoLo Energy GI, on her Olympic silver medal in Ski Cross!

“Between training sessions in the gym and racing heats on the hill, I keep myself fueled with SoLo Energy Bars. They come in five yummy flavours that help sustain my energy levels without having to suffer from a sugar crash,” says Serwa.

SoLo Energy Bars are high-protein bars that contain slow-burning energy to keep you satisfied for longer and are designed to manage blood sugar.

Congratulations to Kelsey and the rest of Team Canada on their fantastic performances at the 2014 Olympic Winter Games!

Traditional Medicinals responds to demand with an expanded line of medicinal teas Traditional Medicinals, the number one brand of medicinal teas in Canada, is responding to consumers’ demand for more natural remedies to common ailments by expanding their line of products. To increase customers’ awareness of the medicinal benefits of its ingredients and appear more consumer-friendly, the brand is also undergoing a packaging update, its first in almost a decade.

“As a company with a long history of creating trusted herbal formulas, our aim is to revamp medicine cabinets across the country by making it simple for consumers to find high-quality, natural products that provide safe and effective relief from common conditions,” says Blair Kellison, chief executive officer of Traditional Medicinals. “More North Americans are realizing that natural herbal remedies such as medicinal tea and herbal supplements can be just as powerful as their synthetic counterparts.”

The company’s new and rebranded teas fall into nine wellness categories: detox, digestive, green, herbal, laxative, relaxation, seasonal, tonic and women’s. The teas are now available in stores for the suggested retail price of $4.99 - $6.99 per box of 20 teabags, with rebranding completed by early 2014.

POM’s right to free speech challenged by the FTC

The Federal Trade Commission in the U.S. is challenging POM’s right to free speech in the false advertising case against the juice company. The FTC has determined that POM’s advertisements were deceptive and did not have clinical data supporting the claims it makes on its products.

The FTC made issue with claims made by the company for two products: its POM Wonderful pomegranate juice and a dietary supplement that the company claimed had equal nutritive value to pomegranate juice.

The FTC claimed the juice company did not provide sufficient evidence to back up the claims in its ads. According to the trade commission, the company’s “advertising campaign was far more aggressive in its medical claims than an ad claiming general health benefits for food products. It did not merely claim that POM products were nutritious or rich in antioxidants. It claimed that POM products were ‘unique and superior’ to other antioxidant sources, that they fought ‘artherosclerosis,’ ‘prostate cancer,’ and other specific diseases; and that rigorous medical research demonstrated and even quantified those supposed disease-fighting benefits.”

Further, the company cited a clinical pilot study that claimed drinking POM Wonderful juice daily reduces arterial plaque by up to 30 per cent. However, larger-scale studies conducted by the company did not show the same results, and POM chose to disregard these findings and continued to cite the findings of the pilot study in order to sell its products.

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IHRMAGAZINE.COM • SPRING 2014

The Organic Trade Association names new CEO

The Organic Trade Association (OTA), the membership-based North American organization focused on the organic business community, has named Laura Batcha as its new chief executive officer and executive director.

Batcha has over 20 years of experience, after getting her start on an organic farm in 1989. Batcha has held several leadership positions at Tom’s of Maine until she joined the Organic Trade Association six years ago as the marketing and public relations director.

As CEO, Batcha and the OTA will continue to support the National Organic Program and its management of the organic seal, including pushing for a provision in the upcoming Farm Bill to provide financial assistance to update the National Organic Program’s technology systems.

industry news Target plans to open nine new Canadian stores this year Despite disappointing sales last year, U.S.-based retailer Target has plans to open nine new Canadian stores in 2014.

The discount vendor has plans to open five new stores in Ontario alone: two in Mississauga, plus one each in Toronto, Ottawa and Barrie. Other Canadian cities to get new stores will be Edmonton, Victoria, Winnipeg, and Candiac, Quebec.

Five of the new locations were taken over from Zellers stores, while the company is newly constructing the other four locations. By the end of 2014, Target hopes to have a total of 133 Canadian locations.

Target’s expansion into Canada has not always been smooth. The retailer has experienced criticism due to its Canadian stores often featuring bare shelves, and higher prices than its U.S. counterpart. The company promises its Canadian stores will be better stocked as it experiences the Canadian market for a longer period of time.

gDiapers donates a portion of proceeds to Hands to Hearts International gDiapers, the disposable diaper company, have recently launched their new ‘Love Me’ collection. The Portland, Oregonbased specialty retailer offers disposable, flushable diapers that can break down completely in the compost. They also offer cloth diapers, t-shirts and accessories.

With the sale of each Love Me product, gDiapers will donate a portion of the proceeds to Hands to Hearts International, which has trained more than 40,000 caregivers, located in some of the world’s most unstable places, in early childhood development and nurturing parenting skills to date, positively affecting 134,000 babies internationally.

“We chose to work with HHI because we’ve seen the power of their work first-hand and are believers in the healing powers of touch and love,” says gDiapers co-founder and President Kim Graham-Nye. “We’re happy that a portion of proceeds from each Love Me product will go directly to the empowering, impactful HHI trainings.”

“In 2004, I founded Hands to Hearts International as a way to reach the world’s neediest and youngest children with the simplest, most cost-effective forms of healing available,” says Hands to Hearts International founder Laura Petersen. “Just as important, I wanted to empower women in the developing world to act for positive change in their families and communities everyday, weaving a stronger social fabric for the benefit of all.”

Consumers dislike the taste of beef from organic grass-fed cows Research shows that consumers don’t prefer the taste of healthier meat. In a study led by Bradley Heins of the University of Minnesota, beef was examined based on its fatty acid profiles, meat quality, sensory attributes, and consumer acceptance.

It was revealed that fat in beef from organic grass-fed cows contained more omega-3 fatty acids and less monounsaturated and saturated fat than regular beef. However, consumers rated the flavour of the healthier beef lowest overall.

“As consumers are demanding natural, local, organic, and grass-fed animal products, an opportunity exists for organic dairy producers to capitalize on the growing organic beef industry,” say the researchers.

Although consumers ranked the healthier beef the lowest in terms of taste and consumer acceptability in the U.S., 43.9 per cent of consumers said they had a slight liking for the grass-fed steaks.

Heins and his team posited that consumers may only accept and choose the healthier beef option once its quality and consistency has improved.

Anil Singh joins Liquid Nutrition’s Board of Directors Liquid Nutrition Group Inc., a growing retailer of functional beverages, fresh pressed juices, vitamins and supplements, has announced Anil Singh has joined its Board of Directors, effective immediately. He is replacing Dana Ades-Landy, who has stepped down from her position on the Board.

Singh is currently the Vice President Investor and Corporate Affairs for Quest Rare Earth Minerals. Singh brings a wealth of knowledge to the appointment, as he has years of experience in the fields of investment banking and investor relations.

“We are looking forward to the addition of Anil Singh to our Board, and to the contribution and commitment that he will bring to the company,” says Chantal Chamandy, president and CMO of Liquid Nutrition. “His background, knowledge, and relationships in the Canadian investment community will make him a strong addition to our team.”

SPRING 2014 • IHRMAGAZINE.COM

15

industry news Manufacturers want to keep “country pricing” in place Canadians often have to deal with “country pricing” – when global producers of goods drive up prices by charging Canadian retailers more than their American counterparts for identical products to cover the cost of higher shipping rates, taxes and other expenses – but the Canadian government is trying to stop the practice.

After the unveiling of the federal budget on Tuesday, the federal government wants to use the Competition Bureau to keep Canadian prices on par with those from the U.S. by going after companies that “use their market power to charge higher prices in Canada that are not reflective of legitimate higher costs.”

Manufacturers have something else to say about it. “Sony prices in Canada are based on the costs that Sony incurs in Canada,” says Sony spokesperson Christina Stefanski. “There are different costs associated with goods sold in Canada, like brokerage, shipping and safety approval fees, which are reflected in the different pricing structures between the two countries.”

Country pricing is in effect on everything from cars to shoes, and Canadian retailers have noted that they are often charged between 10 to 50 per cent more than American merchants.

Retail Council of Canada President Diane Brisebois suggests retailers parallel import products from the U.S. at a lower cost, without the manufacturer’s agreement, thereby putting pressure on international manufacturers.

Canadian natural health retailers get the Multibird treatment Canadian natural health retailers who are concerned by marketing their company effectively can benefit from the work of boutique branding agency Multibird, dedicated exclusively to the natural health products business.

Multibird Branding Inc.’s new program, which launched on Jan. 25 this year, gives customers the freedom to choose how they would like to be marketed, and the degree to which they will work.

“With the time and financial constraints of running a business, branding and design often becomes an afterthought,” says Katharine Herringer, Multibird co-founder. “This is an opportunity for retailers to outsource their monthly marketing promotions, and design work while pulling together the store’s visual identity in a way that gets noticed. Our promise to you is great design, on budget and on time.”

The company promises to give great design results, no matter the medium. For $500 to $1000 per month, customers can get a fully customizable plan featuring newspaper advertisements, coupons, in-store signage, social media banners or a new marketing plan for the business.

For more information, contact Katharine Herringer at Katharine@multibird.com.

16

IHRMAGAZINE.COM • SPRING 2014

Loblaw Companies Ltd. President invests $110 million in Quebec

Vincente Trius, president of Loblaw Companies Ltd., anounced his intention to invest $110 million in Quebec this year, helping to create hundreds of jobs and boost business across the province. This $110 million investment will also allow the company to open more stores and renovate Provigo, Maxi and Maxi & Cie locations.

Trius made this announcement before business leaders one day before the company’s National Kick-off, which involved over 3,000 Loblaw executives and partners coming to Quebec City.

Trius explained that part of his motivation behind this investment includes his view of Quebec as a ‘beacon of culinary trends and that the Company sincerely wishes to meet the evolving expectations and tastes of local customers.’

This investment comes on top of the $100 million investment the company made in 2013.

Jamieson acquired by CCMP Capital Advisors

Jamieson Laboratories Ltd., the Windsor, Ontario-based vitamin and nutritional supplement manufacturer, was acquired for $300 million by CCMP Capital Advisors, a global private equity firm that specializes in buyouts and growth equity investments.

The deal, which closed on Jan. 31, will allow the company to use the extra capital for expansion plans, according to Jamieson spokesperson Paula Prociuk Blacklock. According to Prociuk Blacklock, the company has no plans to re-organize or downsize.

“Jamieson will benefit from new infusions of capital and top line management to continue its growth, including expansion into the United States and internationally, to achieve our goal of becoming a world market leader,” says Jamieson owner and Chairman Eric Margolis in a statement.

Margolis has led the company for over four decades, and will stay on as Chairman of the Board of Directors, while Vic Neufeld will continue in his role of company CEO.

Twinlab joins larger acquisition company

Capstone Financial Group will help raise $130 million in a planned management buyout of Twinlab Corp. to form Twinlab Consolidation Corp., a new company created to acquire others.

The new corporation is targeting a consolidation of Twinlab plus three as yet unspecified other companies.

Tom Tolworthy, Twinlab CEO, has a reputation for turning companies around and positioning them for future success, according to George Schneider, president and chief investment officer of Capstone Financial. Twinlab first went bankrupt in 2003, but the company persevered and started to experience double-digit sales growth in 2010. Tolworthy joined the company in 2011. Under his leadership, the company grew to distribute to 45,000 retail locations in 55 countries.

“The turnaround that Tom Tolworthy and his team have accomplished is nothing short of astounding,” says Schneider.

“They have reduced debt, they have rebranded, they have launched new products. It is in keeping with his past experience at Barnes and Noble and Vitamin Shoppe.”

Twinlab Consolidation Corp. will use Tolworthy’s model to grow further, including the new acquisition of three companies, according to Schneider.

“We completely concur with Tom’s vision here. The health and wellness field is a very fragmented industry. There are a couple of larger players, and beneath that sphere there are hundreds of companies. It is very ripe and prone now for consolidation,” says Schneider.

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Star Watch These celebrities are at the forefront of the newest health trends.

By Bonnie Siegler

MIRANDA LAMBERT The country singing sensation dropped her vices – beer and Cheetos – and opted for healthy fresh juices every morning to help her drop one whole dress size. “My weight has gone up and down as the media reminds me. My best friend is portion control and staying away from my guilty food pleasures. I now start my day with a fresh green juice instead of my usual bacon and eggs. Instead of Cheetos, I’ll have almonds or mixed nuts just for the crunch factor.

Carrots are another great crunch substitute. Carrots and hummus are on my tour bus all the time. At home, my husband and I cook venison because we’re big hunters and it’s a great lean meat.”

18

MARCIA CROSS The former Desperate Housewives star experienced a few desperate health situations with regular debilitating migraine headaches. “I know what type of foods trigger these migraines now after keeping a food diary for several months,” explains the working mom of twins. “I stay away from chocolate – sadly – and cheddar cheese and choose vegetables and good proteins. I don’t know if there is a substitute for chocolate, but a few jelly beans help satisfy my sweet cravings or even carrot cake instead of chocolate cake.” The stunning redhead also tries to eat regularly so that her blood sugar doesn’t plummet. “Keeping it steady helps me not binge on sugary junk foods.”

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SKU Review

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Omega-3 fatty acids are essential in supporting cardiovascular and brain health. They lower triglyceride levels, support healthy brain function and mood, and help fight inflammation. Omega-3 Mini from webber naturals® provides fatty acids your body needs in a smaller, easy-to-swallow clear enteric softgel.

300 mg | 220 Clear Enteric Softgels The omega-3 fatty acids in Omega-3 Wild Alaskan Salmon and Fish Oils 300 EPA/DHA from webber naturals® benefit the brain, nerves, eyes, heart health, the circulatory system, and joint mobility. The oils are 100% wild, molecularly distilled, and ultra-purified to ensure the highest quality product. Clear enteric softgels guarantee no fishy aftertaste.

WN3397 Extra Strength Omega-3

WN3396 Wild Alaskan Salmon Oil

700 mg | 100 Clear Enteric Softgels Extra Strength Omega-3 from webber naturals® is a high potency formula that supports cardiovascular health, improves cognitive function, and helps reduce the pain of rheumatoid arthritis in adults. It also provides an optimal balance of EPA and DHA to reduce serum triglycerides in conjunction with conventional therapy.

200 mg | 220 Clear Enteric Softgels Wild Alaskan Salmon Oil from webber naturals® contains 100% wild sourced salmon from the pristine waters of Alaska. Utmost care is taken in manufacturing to preserve the naturally occurring astaxanthin and vitamin D. Our unique clear enteric softgel technology uses natural ingredients for improved nutrient absorption and guarantees no fishy aftertaste.

Herbasante Multi-V-Min

This formula is ideal for maintaining, revitalizing and optimizing the Krebs cycle and the function of the mitochondria, the powerhouse of cellular and body energy. Multi-V-Min is designed to support, optimize and ensure a healthy metabolism, to support and stimulate Krebs cycle activity, essential to healthy cell life. In functional disorders, some enzymes and biochemical reactions are blocked and/or slowed, causing biological and metabolic disturbances, which can lead to both chronic and acute health issues.

Multi-V-Min formula provides the biochemical tools necessary for the proper function of cellular redox and transfer coenzymes.

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™

Whole Food & Cleansing Herb Blend Pharma-Greens from PhD Nutrition is a super convenient source of antioxidants, herbs, enzymes, co-factors, vitamins, scarce nutrients, adaptogens, trace elements and minerals, plus prebiotics and probiotics.

Potent Full Spectrum Green Nutrition featuring 28 natural ingredients in optimal amounts that make it easy to avoid nutrient deficiencies and ensure total body health. Just one serving of PhD Pharma-Greens increases the body’s ability to digest and absorb nutrients.

Superfoods like those found in Pharma-Greens support the body's cells for optimum energy, superior well-being and peak performance.

Increases energy and reduces stress Cleanses and purifies the digestive system Promotes an alkaline environment (pH balance)

Enhances focus and concentration Enhances physical performance Enhances general well being and cellular health

Supports immune function

Equivalent nutrition value (per serving) of 6-8 servings of whole vegetables and fruits

PhD Pharma-Greens was formulated for: Serious athletes Anybody with an inadequate diet or low intake of vegetables and/or proteins Anybody looking for a performance edge Anybody who wants more energy or stress relief Anybody who wants optimal performance

Green foods increase body alkalinity. Disease thrives in an acidic internal environment. A high acid internal environment is caused by: A diet high in sugar, processed carbohydrates, alcohol, soda, coffee and animal protein Stress Free radicals High blood pressure Production of lactic acid during muscle contraction A healthier, energy promoting, alkaline environment can be created by: Consumption of dark leafy greens, vegetables, legumes and phytonutrients Exercise Stress relief Optimal vitamin and mineral intake Pharma-Greens contains: No artificial sweeteners, colours or flavours No wheat, corn, preservatives, MSG or synthetic chemicals, lactose, sucrose, dextrose, egg, cholesterol or yeast A full measurable dose of each ingredient, just like all PhD products do!

www.phdnutrition.ca

ENERGY & PERFORMANCE

PHARMA-GREENS

SKU Review

WN3748 PGX® Satisfast Whey Protein Drink Mix Rich Chocolate

Feel full for hours with PGX® Satisfast Rich Chocolate.

Satisfast combines two exceptional health and weight loss products: clinically studied PGX (PolyGlycopleX®) and high quality, undenatured whey protein. Choose Satisfast to reduce appetite prior to meals, feel full longer, reduce total and LDL cholesterol, and promote healthy blood sugar levels.

Natural Calm Magnesium Citrate Powder Natural Calm Canada’s magnesium citrate powder comes in five flavours (Plain, Raspberry Lemon, Orange, Lemon and Cherry) and is the most absorbable, effective, fast-acting magnesium available anywhere.

The 100% water-soluble magnesium citrate becomes ionic when dissolved in hot water to relieve many symptoms associated with magnesium deficiency (migraines, insomnia, muscle pain, stress, anxiety and constipation to name a few) both quickly and effectively. That’s why Natural Calm is North America’s number one selling Magnesium Powder supplement!

WN3633 MetaSlim® Green Coffee Bean Extract

45% Chlorogenic Acids | 50 Capsules Support your weight loss goals with Green Coffee Bean, an all-natural weight management supplement clinically proven to help you shed pounds. MetaSlim® Green Coffee Bean Extract made from Svetol® is stimulant-free and standardized for maximum benefits. It helps the body metabolize glucose and burn fat to promote healthy weight loss.

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IHRMAGAZINE.COM • SPRING 2014

Execalm For details, write #108 on Free Info Page, page 72.

Homeopathic Eczema Cream

Reduces ailments of irritated skin.

For rashes, hives, psoriasis and itching, peeling, cracked skin.

PARABEN FREE Made in Canada

www.herbasante.ca • 1 800 446-4242

top sellers review STORE INFO

TOP THREE PRODUCTS

FOOD

HEALTH BOUTIQUES Alcona Beach Health Shoppe Innisfil, ON

Noah’s Natural Foods Woodbridge, ON

Naturally Healthy Niagara Falls, ON

Store Size: 1,000-3,000 sq.ft

Store Size: 3,000 -5,000 sq.ft.

Store Size: under 1,000 sq.ft.

Angie’s Natural Foods Port Hawkesbury, NS Store Size: under 1,000 sq.ft

Demographics: 24-40

Demographics: 40-65

Demographics: 40-65

Demographics: 40-65

Income: $20,000-$40,000

Income: $20,000-$40,000

Income: $40,000-$60,000

Income: $20,000-$40,000

Chia Ground, Mum’s Original, 180g

Coconut Oil, Navitas, 439g

Ezekiel Bread, Food For Life, loaf

Almond Breeze, Blue Diamond, 946ml

Goji Powder, Navitas Naturals, 454g Coconut Oil, Artisana, 425g

TOP THREE PRODUCTS

HERBS

Milk Thistle, New Roots, 90 caps Valerian, St. Francis Herb Farm, 50ml Supreme Immune Booster, Bell Lifestyle Products, 500mg

TOP THREE PRODUCTS

PERSONAL CARE

Witch Hazel, Thayer’s, 355ml

Alpha Lipoic C Ester, Derma E, 2oz Indian Coconut Body Butter, Pacifica, 236ml

TOP THREE PRODUCTS

ACTIVE LIFESTYLE

Mutant Mass, Fit Foods, Chocolate, 15lbs VegeGreens Protein, Progressive, 840g

TOP THREE PRODUCTS

VITAMINS/ SUPPLEMENTS

TOP THREE PRODUCTS

NEW PRODUCTS

Health 4 U Spruce Grove, AB

Store Size: over 5,000 sq.ft.

Store Size: under 1,000 sq.ft.

Demographics: 40-65

Demographics: 40-65

Demoraphics: 40-65

Income: $40,000-$60,000

Income: $20,000-$40,000

Income: $20,000-$40,000

N/A

Potato Chips, Kettle, 255g

N/A

Juice, Knudsen, 1L

Caramel Peanut, Simply Bar, 1.4oz

N/A

Spritzer, Knudsen, 311ml

N/A

Almond Breeze, Blue Diamond, 946ml

N/A

N/A

Limonata, San Pellegrino, 355ml

N/A

N/A

Oil of Oregano, North American Herbs & Spice, 13.5ml

Oregano, Organic Connections, 30ml

Oil of Oregano, Natural Factors, 30ml

Rhodiola, Now, 60 caps

N/A

Deep Immune, St. Francis, 50ml

Basil, Organic Connections, 30ml

Eroxil, Bell, 30 caps

Cayenne, Health First, 180 caps

N/A

Black Cohosh, Natural Factors, 60 softgels

N/A

Cold Defense, Health First, 60 caps

Cinnamon, Nature’s Way, 60 caps

Shea Butter & Aloe Vera, Maiga, 118ml

Oatmeal Soap, Soap Works, 1 bar

Soap Bar, Soap Works, bulk, assorted

DMAE Cream, Derma E, 5kg

Body Lotion, Alba, 32oz

Tea Tree Triple Treat Shampoo, Giovanni, 8.5oz

Seed Oil, Sea Buckthorn, 30ml

Tee Tree Soap, Soap Works, 1 bar

Peppermint Soap, Dr. Bronner, 140g

Ester C, Sisu, 600mg

Toothpaste, Green Beaver, 75ml

N/A

Skin Gel, Nature’s Aid, 125ml

Hand Moisturizer, Kiss My Face,3oz

Sandlewood Soap, Bee & Flower, 81g

Hyaluronic Serum, Adeeva, 30ml

Facial Care, Simply Natural, assorted

Protein Bar, Genuine Health, 50g

Whole Food Optimizer, Vega, 1029g

Protein Powder, Progressive, 840g

Protein Bar, Sequel, 50g

Lean & Extra, GHI, 60 caps

N/A

Blessed Thistle, Nature’s Way, 100 caps Milk Thistle, Inno-Vite, 60 caps Fenugreek, Nature’s Way, 100 caps

Castor Oil, Now, 16oz

Store Size: over 5,000 sq. ft.

N/A

Wholefood Optimum, Vega, 300g

All in One Nutritional Shake, Vega One, 876g

Whey Powder, Grain Process, bulk

Iso Whey, Interactive Nutrition, 1lb

High Alpha Whey Protein, Brad King’s, 840g

Protein Powder, Grain Process, bulk

Energy Bars, Greens+, 507g

N/A

Whey Protein, Natural Factors, 1kg

N/A

Whole Food Optimizer, Vega, 1029g

Ultimate Flora, Renew Life, 30 caps

Berry C Supreme, Health First, 600mg

Protein Powder, Sun Warrior, 1kg, vanilla

Glutamine, Precision, 300g

N/A

Nutrasea, Ascenta, 500ml

Vitamin D, Platinum, 90 softgels

Active Men/Women Multi Vitamins, Progressive, 150 caps

Glucosamine, Natural Factors, 90 caps

PGX, Natural Factors, 750mg

Raspberry Ketones, Nuvocare, 60 caps

Vitamin C, Sisu, 150 tabs

Every Woman Multi Vitamins, New Chapter, 120 tabs

Vitamin C, Natural Factors, 90 caps

Shark Cartilage, Bell, 100 caps

Activ X Women, Platinum Naturals, 60 caps

Fish Oil, Carlson, 60 softgels

N/A

Multi Vitamins, Natural Factors, 90 caps

Ubiquinol, InnoVite, 50mg

Berry C Supreme, Health First, 90 caps

Green Coffee Bean, Herbal Slim, 60 caps

N/A

Vitamin D3, CanPrev, 15ml

N/A

Cal-Mag Supreme, Health First, 60 tabs

Curamin, Nature’s Way, 60 caps

N/A

N/A

Raspberry Ketones, Creative Bioscience, 60 caps N/A

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Rainbow Natural Foods Ottawa, ON

Foodsmiths Perth, ON

Joint Formula 14, SierraSil, 90 caps

N/A

Vitamin K2, CanPrev, N/A 15ml

Fast Joint Care, Genuine Health, 60 caps

Cal-Mag, Health First, 60 caps

N/A

Medi C Plus, Preferred Nutrition, 300g

N/A

HCP 70, Progressive, 60 caps

IHRMAGAZINE.COM • SPRING 2014

N/A

Cal-Mag, Lifetime, 90 soft gels N/A

N/A

top sellers review PHARMACIES Herbs & Nutrition Toronto, ON

Pharmasave Humboldt, SK

I.D.A Beach Apothecary Toronto, ON

Campbell River Health & Drug Campbell River, BC

The Medicine Shoppe Saskatoon, SK

Summerland Medicine Centre Summerland, BC

Store Size: over 5,000 sq.ft.

Store Size: 3,000-5,000 sq.ft.

Store Size: 1,000 sq.ft.

Store Size: 1,000-3,000 sq.ft.

Store Size: under 1,000 sq.ft.

Store Size: over 5,000 sq.ft.

Demographics: 40-65

Demographics: 40-65

Demograhics: 40-65

Demographics: 40-65

Demographics: 40-65

Income: $40,000-$60,000

Income: $40,000-$60,000

Income: $20,000-$40,000

Income: $20,000-$40,000

Income: $20,000-$40,000

Income: $40,000-$60,000

Coconut Oil, Nutiva, 54oz

N/A

N/A

Maintain Energy Bar, The Edge Food, 65g

N/A

N/A

N/A

N/A

N/A Fortify Energy Bar, The Edge Food, 65g

N/A

Replenish Energy Bar, The Edge Food, 75g

N/A

N/A

Pure Nature LaSalle, ON

Kardish Specialty Foods Ottawa, ON

Store Size: 1,000-3,000 sq. ft.

Store Size: under 1,000 sq. ft.

Demographics: 25-40

Demographics: 40-65

Demographics: 40-65

Income: $20,000-$40,000

Income: $20,000-$40,000

Almond Butter, Nuts To You, 500g

Holy Crap Cereal, Hapi Foods, 8oz

Goji Berries, Organice Traditions, 227g

N/A

Flaxseed, Flora, 32oz

N/A

Almond Breeze, Blue Diamond, 32oz

N/A

N/A

Blessed Thistle, Nature’s Way, 100caps

Rhodiola, Now, 500mg

Dong Quai, Nature’s Way, 100 caps

Cranberry, Jamieson, 250mg

Omega 3, Nutra Sea, 200ml

Blessed Thistle, Now, 100 caps

Odourless Garlic, Jamieson, 500mg

Omega Fatty Acids, Medicine Centre, 180 caps

CranRich, Natural Factors, 90 caps

Astragalus, St. Francis, 100ml

Echinacea, Nature’s Way, 100 caps

Glucosamine, Webber Naturals, 120 caps

Ginger, Nature’s Way, 200ml

Omega 3, Nutra Sea, 200ml

Echinacea, Jamieson, 120 caps

Salmon Oil, Medicine Centre, 300 caps

Kerkoman, Now, 60 caps

Anti-Viral, NaturalFactors, 100ml

Elderberry, Nature’s Way, 100 caps

Chondroitin, Webber Naturals, 120 caps

Glucosamine, Sisu, 500mg

Liver Aid, Liverite, 60 caps

Glucosamine, Rexall, 90 caps

Glucosamine Sulfate, Medicine Centre, 300 caps

Almond Oil, Now, 473ml

Tea Tree Shampoo, Jason, 540mls

Daily Shampoo, Alba, 8.5oz

N/A

Toothpaste, Green Beaver, 2.5 fl.oz

Cream, Mayan Magic, 50ml

N/A

Moisturizing Soap, Dove, 135g

Emu Oil, The Soap Works, 1 bar

Olive Oil Soap, The Soap Works, 1 bar

Organic Shampoo, Avalon, 325ml

N/A

Fragrance Free Deodorant, Kiss My Face, 3 fl.oz

Vitamin C Serum, Lavigne Organics, 30ml

N/A

Damage Therapy Shampoo, Dove, 355ml

Pycnogenol M.C., Derma E, assorted

Deodorant Crystal, Naturally Fresh, 3oz

Spearmint Toothpaste, Jason, 6oz

N/A

N/A

Lice R Gone, Safe Solutions, 240ml

N/A

Nourishing Oil Care Shampoo, Dove, 355ml

Glutamine, PVL, 400g

L-Glutamine, Now, 1kg

N/A

Meal Replacement, Ensure, 237ml

Diesel Whey, Perfect Nutrition, 2lbs

E Mend Recovery Formula, Medion, 22g

N/A

Nutritional Drinks, Boost, 8oz

Whey Gourmet Natural Line, PVL, 2lbs

IsoWhey, Interactive Nutrition, 910g

Meal Replacement, Boost, 237ml

Perfect Whey Protein, Nature’s Best, 5lbs

E Load Endurance Formula, Medion, 30g

N/A

N/A

N/A

High Ultimate Protein, Brad King, 840g

Micronized Creatine, Precision, 300g

N/A

N/A

N/A

N/A

Vitamin D, Rexall, 100 caps

N/A

Natural Calm, Peter Gillham, 8oz

Omega 3, Alpha, 90 caps

Multi Vitamins, Nu Life, 100 tabs

Vitamin C, Jamieson, 90 caps

Multi Vitamins, Nu Life, 100 tabs

Quick D, NutriStart, 15ml

Calcium with Vitamin D, Rexall, 200 caps

PGX Daily, Webber Naturals, 150 caps

Framework, NuLife, 60 chewables

Nutra Sea, Ascenta, 500ml

Ester-C, Sisu, 500mg

Vitamin D, Quest, 100 caps

Magnesium, Natural Calm, 8oz

Vitamin C Time Release, Jamieson, 100 caps

Complex 50 with Vitamin D, Rexall, 90 caps

Calcium, Medicine Centre, 200 caps

Mens 50+, Progressive, 120 caps

Arnica, Homeocan, 4g

Omega 3, Genuine Health, 120 caps

Calcium, Quest, 100 caps

Complete Calcium, Progressive Nutritionals, 120 caps

Vitamin B Complex, Prairie Naturals, 500ml

N/A

Vitamin B, Medicine Centre, 1000 IU

CLA Plus, Lorna Vanderhaeghe, 180 soft gels

Whey Protein, Precision, 850g

N/A

N/A

N/A

Cold Sore FX, Cold FX, 2g

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

Cranberry Juice, Just Juice, 1L

Simply Trim, Renew Life, 60 caps Diet Start Kit, Renew Life, 1 kit

THE TOP SELLING PRODUCTS in the review are from randomly selected retailers. The review is meant to give readers some idea of what consumers are buying most of in these selected stores. Participating stores are free of any third-party influence and provide all the information. The information cannot be seen as a statistical survey or taken to reflect top-selling products on a national, regional or local level.

SPRING 2014 • IHRMAGAZINE.COM

27

Greetings GE•GMO Free Supporters, We are excited to announce a Cross-Canada Speakers’ Tour, running from April to November 2014, to spread awareness, educate, and share concerns about genetically engineered foods. Genetically Engineered Foods and Your Health will feature Dr. Thierry Vrain, ex-genetic engineer with Agriculture Canada for 30 years who no longer supports genetic engineering technology, and Mr. Tony Mitra, podcaster, videographer, internationally active citizen journalist and food security activist.

Please review the details below. If you are interested and have the capacity to host an event in your community, please email GEFoods.Tour@gmail.com and we will add you to our list for future communications and confirmation of schedule.

Tour onE: April 23 – May 5, Maritime Provinces / Gaspé Please respond with your request to host an event by February 28 Tour Two: July 21 – August 4, Saskatchewan and Manitoba Please respond with your request to host an event by April 30 Tour THrEE: october 23 to the end of november, ontario and Québec Please respond with your request to host an event by July 1 • • • •

speakers with no speaker fees – Dr. Vain and Mr. Mitra generously donate their time promotional materials – poster and resources for the public (will require printing from supplied files) assistance with media outreach including press release draft and press kit assistance with event promotion through social media and listservs

• • • • •

publicity – advertising the event venue booking and payment; fundraising in advance for venue costs, advertising costs and printing of literature equipment for the event – includes projector, screen, microphone, registration and literature tables; a local MC three meals per day and two hotel rooms for our speakers – or organization of billets collection of donations during the event for Tour operational costs (including travelling)

The success of the Western Tour was based on “Pay it Forward” donations collected at the events. This practice was popular as it engaged people’s participation to keep the Tour going. All donations collected over and above the Tour operating costs and local expenses can be donated to the Tour, or split 50/50 to further your group’s political action in your community.

Please contact the Tour through GEFooDS.Tour@GMAIL.CoM @GEFOODSTOUR www.facebook.com/pages/GE-Foods-Tour/392980204169482

Advertorial

Artisanal science What started as a gamble in the natural food industry turned into a success for the creators of SURO.

By Kavita Sabharwal

Sylvain Mercier never intended to get started in the natural health product business. Rather, he and his wife, Jacinthe Desmarais, were looking into buying an orchard and sustaining themselves on what they grew on their land.

Mercier, a businessman, and Desmarais, a chiropractor, osteopath and naturopath, made a startling discovery when they found wild elderberries growing on their land, a rare find due to the fact that this species of elderberry, unlike most found in North America, was non-toxic due to its lack of precursors to cyanide in the berry, so they decided to take advantage of it.

“Jacinthe was always looking at how she can help people with their health naturally. She always looks at what’s on the market and what’s not and what can be done but, always at a high quality,” says Mercier. “The land gave us an opportunity to do something that didn’t exist in Canada, which was

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IHRMAGAZINE.COM • SPRING 2014

elderberry. We are pioneers of growing organic elderberries in Canada. No one did it before we started it.”

Elderberries are naturally antiviral, blocking viruses from attaching to a human cell and transferring its DNA into it. Elderberry also contains anthocyanins, a molecule that boosts the immune system. Unlike other products for cold and flu, elderberries do not boost the immune system the way Echinacea does, so SURO products can be used all year long.

SURO’s products are also unique in that they are shelf-stable for four years, even when opened, and the unpasteurized organic honey and apple cider vinegar in the product actually kills any present bacteria over time.

The unpasteurized syrups contain the whole berry with seeds removed. “You get the skin, the berry, the juice, you have everything in our syrup and that’s what makes it so powerful compared to what’s on the market,” says Mercier.

Advertorial

The company provides support for retailers selling its products by going to individual stores to train staff in person. They also often lecture at wellness shows to the public. SURO’s products, which have been distributed by Ecoideas for five years and Purity Life since January, have rapidly grown in popularity since they were first introduced.

This is compared to what Mercier and Desmarais had to do when they first started SURO – going store-to-store selling products until they began their relationship with Ecoideas.

According to Mercier, creating the product is easy, but the tough part is putting it on the market.

“Distribution is the toughest part in the industry. When you reach a point that distributors are calling you, it’s kind of interesting because we know now that we’re a step higher than we were five or ten years ago.” says Mercier. “We don’t have to work as hard to prove to people how good our products are

now that customers are asking for us. That’s a big change.”

Mercier and Desmarais found they would find the most success by developing their own machine to process the berries for their elderberry syrups and tinctures by breaking the skin into pieces, allowing all the juice and pulp to be collected. Students age 16-19 come in on weekends and work full time during the summer to help process the plants. Also, there are five or six families who live near the orchard that produce elderberries for the company, in order to keep the berries fresh.

“Behind a bottle of syrup there are over 100 people working in Canada. The organic honey is from Canada; the organic apple cider vinegar is from Canada, the propolis is from Canada. Everything is from Canada. It’s great to have a product that we can say that.”

SPRING 2014 • IHRMAGAZINE.COM

31

Angelika Orgacki, Randee Glassman, Cara Dunn

Fresh thinking in the produce aisle With a new location and warehouse adding to its company profile, Organic Garage has made great strides in advancing its reach of late. We spoke to President Matt Lurie and Marketing Director Randee Glassman about the ins-and-outs of buying (and selling) organic.

By Kavita Sabharwal Photography by: Robin Kuninski

W

hen customers walk into Organic Garage, the first thing to catch their attention is likely one of the large, colourful signs that hang above the produce department, informing shoppers of all the available varieties of each organic fruit, vegetable and herb.

Although often thought of as industry experts, the store does not employ experts in an effort to keep prices low. Instead, they use their fun, informative signage to teach consumers what they might want to know about their various options: the types of eggs available (free-range, free-run and organic), the difference between herbs, and the various types of cooking oils available (coconut, hazelnut and macadamia), just to name a few.

The marketing team makes the signage in-house after Organic Garage President Matt Lurie comees up with the ideas.

“We realize that we need signage to help people understand

the difference between the mushrooms and how to use them, and the tomatoes and nuts and fruit, so there’s a beautiful sign to explain to our customers the answer.”

Lurie’s creative strategy paid off, because the company recently opened its second all natural and organic grocery store in September. According to Director of Marketing, Communications and Public Relations Randee Glassman, to open the new 13,000 square foot location at 8020 Bathurst Street in Vaughan, Lurie duplicated the best parts of the Oakville store for their new digs.

“He has a vision from day one and he sticks to that vision and it tends to work. That’s why this store is a replica of Oakville, because that’s his vision and this is just the continuation of it,” she says. Lurie also used design elements in the new Bathurst store that have been added to Oakville to add to the company’s overall branding experience.

SPRING 2014 • IHRMAGAZINE.COM

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30 IHRmagazine.com • DECEMBER 2013

“The food business is not a very kind business. If you don’t know what you’re doing, things can happen very quickly so you just have to stay on your toes. And especially because our focus is on fresh and perishables, you really have to know what you’re doing.”

The demographics between the two stores are very similar, according to Glassman, and the company sought out their new Vaughan setting because it was perfect for them. “I started here three and a half years ago, and we were going to have two stores.

This store opened up in September so it has taken that long for Matt to find the perfect place. He wasn’t going to settle just for the sake of opening up a new store,” she says.

Supplying the masses Along with the new store, the company opened its warehouse in August, where roughly two thirds of the company’s merchandise is kept while the other third of its stock goes directly to the stores.

Prior to its existence, the merchandise was entirely stored in Oakville. “If you saw the Oakville store at the beginning, it was crammed to the rafters with product, which was not our idea of a clean store,” says Glassman.

The warehouse’s purpose was to help centralize the chain’s purchasing and make it easier to support operating more than one store. “We’re a large volume buyer so it helps distribute the goods more effectively and allows the stores to benefit without having to take on all that volume on the store level,” says Lurie.

Glassman believes the warehouse has changed operations for the company dramatically, allowing the stores to run more efficiently. It was the only way Organic Garage would be able to continue their model of offering the best price on goods. “We have a lot of in-store specials that are manufacturer’s clearance, they’re short dated but they follow code, or branding’s been changed and Matt will take pallets and sell them. The warehouse allows him to buy those volume pallet deals and then send them to the stores as they need,” she says.

Educating a new generation

Organic Garage takes pride in hosting in-store events, such as the fifth annual Gluten Free Fair, taking place at both Organic Garage locations for the first time this May. The fair will have vendors come in to educate consumers and allow them to try out new products.

“With the growth of people who suffer from wheat or gluten intolerance, the need for these people to be able to ask questions or try products to see if they like them is very important. We’ve done the Gluten Free Fair for the past five years and I know our customers really enjoy it because it gets them to experience different things and different foods,” says Lurie.

SPRING 2014 • IHRMAGAZINE.COM

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32 IHRMAGAZINE.COM • DECEMBER 2013

In addition to educating consumers, Lurie had a learning curve of his own to contend with, involved with opening a store for the first time. “The food business is not a very kind business,” he says. “If you don’t know what you’re doing, things can happen very quickly so you just have to stay on your toes. And especially because our focus is on fresh and perishables, you really have to know what you’re doing.”

When asked about the best part of owning his own business, Lurie is thoughtful. “I think it’s the constant pursuit of excellence and adjusting and changing to make the business run better and more efficient and turn profitable,” he says. “Coming from a franchise background where you don’t have a lot of say in those types of things, it’s nice owning your own business and being able to have some control. It’s a double edged sword because then you’re responsible for all those things that you don’t really have to deal with in a franchise model, but I’m one of those people where I like to retain as much control over the business decisions as possible and owning your own business allows you to do that.”

Luckily for Organic Garage shoppers, he seems to have adapted well.

We want to hear from you!

Tell us your thoughts on:

AT A GLANCE NAME: Organic Garage OWNER: Matt Lurie LOCATIONS: 579 Kerr Street, Oakville, Ontario and 8020 Bathurst Street, Vaughan, Ontario WEBSITE: www.organicgarage.ca STORE SIZE: Both locations measure 13,000 square feet STAFF: Both locations staff about 50 workers

Lurie’s great grandparents’ grocery store opened in 1931.

TOP-SELLING PRODUCTS: Food: Blue Diamond Almond Milk, Silver Hills Bread, Crofters Spreads, Lundberg Rice Vitamins: Natural Factors Vitamin D, Vega One, Sun Warrior Protein Powder Personal: Green Beaver Toothpaste, Nature’s Gate Body Wash, Jason Shampoo Miscellaneous: Organic Garage Shaker Cups, World Cuisine Vegetable Spiral Slicer

SPRING 2014 • IHRMAGAZINE.COM

37

Innovative Ingredients for Blood Sugar Management

by Steve Hanson

Trends for BloodSugar Management Reduced sugar consumption and more natural sweetener options More and more Canadians are seeking to reduce their sugar intake for maintaining better health. There have also been a number of new natural sweetener options introduced in the past several years such as stevia and monk fruit that offer an alternative to synthetic sweeteners.

Ingredients like the food you eat Blood sugar management products are one of the hottest categories right now in the natural products industry, and for good reason. According to the Canadian Diabetes Association, more than nine million Canadians are living with diabetes or prediabetes. Of this number, three million suffer from diabetes with the remaining being prediabetic, meaning a person’s blood glucose levels are higher than normal, but not significant enough to be diagnosed with diabetes. The population with diabetes is also increasing due to the aging population, increasing obesity rates and lack of exercise.

With nearly a third of the Canadian population affected, natural health product manufacturers are looking for new and innovative ingredients to target this growing concern.

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IHRMAGAZINE.COM • SPRING 2014

Consumers are looking for options with less processing that are closer to nature. We’ll witness more and more ingredients derived from plants and whole foods.

What’s old is new again Some of the ingredients that have always been known to play a role in blood sugar management are receiving renewed interest due to developing or new science.

new ingredients for blood sugar management:

1 2 3 4

Anthocyanins Present in berries such as bilberry, grapes and red or bluecoloured fruits and vegetables, anthocyanins have shown to be effective in controlling blood sugars. The same Journal of Nutrition study that cited cocoa also discussed the role of anthocyanins for blood sugar management.

Mango A recent pilot study conducted in the United States demonstrated that eating mangos might help lower blood sugar levels in obese adults. Although this study is preliminary, it demonstrates promise for mango in blood sugar management products.

Benfotiamine Benfotiamine is a fat-soluble form of the essential nutrient thiamine (vitamin B1). Benfotiamine supports the body through blocking biochemical pathways by which high blood sugar damages cells.

Fibre

For quite some time, it has been well documented that a fibre-rich diet helps manage obesity and diabetes.

However, a recent study by French-Swedish researchers published on Jan. 9 in the journal Cell uncovered the mechanism of action on why fibre works. The study shows the role of the intestinal flora, which by fermenting dietary fibre provides the intestine with precursors to produce glucose. This new information will provide the foundation to further find out which fibre types may offer greater benefits and results.

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Curcumin From the spice turmeric, curcumin has become very popular in the natural health industry. It is widely known as being an anti-inflammatory and a potent antioxidant.

Recent studies have also shown that curcumin improves insulin sensitivity and function.

6 7 8 9

Seaweed Certain seaweeds are high in polyphenols that have demonstrated benefits for blood sugar management.

One extract of seaweed significantly decreased blood sugar and insulin response along with improving insulin sensitivity.

Fenugreek This herb contains alkaloids responsible for helping to manage blood sugar, particularly lowering postprandial blood sugar. About 80 per cent of the total content of free amino acids in the seeds is present as 4-hydroxyisoleucine, which appears to directly stimulate insulin.

Stevia Stevia is a low-calorie, natural sweetener that helps to regulate blood sugar. Studies have demonstrated that stevia significantly increases glucose tolerance and inhibits glucose absorption.

Cocoa One of the components to make chocolate, cocoa contains flavanols, which are powerful antioxidants known to offer a number of health benefits. A recent study published on Jan. 19 in the Journal of Nutrition demonstrated that people who consume dark chocolate rich in flavanols have lower insulin resistance and can regulate their blood sugar better, possibly helping to reduce their risk for Type 2 diabetes.

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Holy Basil The herb holy basil has been shown to be effective in assisting the pancreas to produce insulin. Although holy basil has been around for some time, it can be more effectively positioned for consumers seeking natural, less processed ingredients.

Other ingredients, such as bitter melon and cinnamon, have had success in the blood sugar management category as well. The category will remain vibrant and growing in the near future as new ingredients are developed and the supporting science is completed. Blood sugar management products are looking up.

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IHRMAGAZINE.COM • SPRING 2014

For details, write #106 on Free Info Page, page 72.

A deliciously different food show San Francisco’s Fancy Food Show keeps us updated on all the new healthy and delicious food trends this year. By Viviana Devoto

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DeeDee O. Lindenbaum and Jake Ottmann, Viviana Gluten-Free Pasta

Greg Nielsen, Numi Organic Tea

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IHRMAGAZINE.COM • SPRING 2014

hen we think of food, we often think of big industry trends: kombucha tea, gluten-free products and organic fruits and vegetables, to name a few current ones. But there is also a growing demand for other types of foods, namely artisanal products made with sustainable ingredients by small companies, where the food really is the focus.

San Francisco’s Fancy Food Show alerts us of what is to come in the food industry this year. During the event, the Moscone Center in San Francisco housed more than 1,300 exhibitors from 35 countries around the world, displaying many of the new artisanal products that will be gracing the shelves of your local high-end supermarket this year (as well as the cupboards of gourmands).

The food-obsessed found great examples of what is new on the market, and people who favour simplicity found ingredients and unusual recipes that place the focus on health and nutrition, as many brands present at the show had labels that stressed, for example, that their products contained no GMOs, or genetically modified organisms.

Some habits are hard to stop, such as thinking glutenfree products cannot taste as good as gluten-full ones, but Cup4Cup Gluten Free Flour stops that thought in its tracks.

Created by Thomas Keller and Lena Kwak from the California restaurant The French Laundry, this non-gritty, neutralflavoured flour can replace traditional flours cup for cup, making gluten-free cooking and baking that much easier.

Savoury tea company Numi, makers of the unique Tomato Mint, Broccoli Cilantro, Spinach Chive and Fennel Spice tea flavours, were represented at the show for the first time this year. Their specialty is inviting tea lovers to change (or innovate) their habits, such as by suggesting using their savoury teas to cook ramen or rice. Inspired by recipes from around the world, these veggie-spice-tea blends are rich in flavour; yet light enough to enjoy any time of the day.

“Each flavour is an exciting adventure in taste: not quite a soup, but more than a tea,” explains Greg Nielsen, marketing manager of the brand, which in its spare time supports community development projects worldwide.

Oliver Sutton, The Fine Cheese Co

“(Our teas are made with) real organic vegetables, wild herbs, decaf tea and aromatic spices. All of Numi’s teas are pure-tasting because each blend is made with premium, full-leaf, quality tea and real fruit, vegetables, herbs, and spices, not fragrances or perfumes,” says Ahmed Rahim, CEO and chief alchemist for Numi Organic Tea. “From the day we opened our doors just over 13 years ago, Numi has made it one of our missions to be the most innovative brand in the tea industry.”

More and more, consumers are placing the focus on knowledge of what they are consuming, and are leaning toward products with a small list of ingredients. Californiabased SooFoo’s signature product contains only nine ingredients: a healthy blend of five types of grains, three types of lentils and brown rice that is organic, kosher, vegan and U.S.-grown. SooFoo contains no additives, preservatives or artificial flavors.

“It is naturally sodium- and cholesterol-free. Great to inspire creative dishes like butternut squash and pomegranate salad, or for a Greek stuffed chicken breast,” says the SooFoo culinary team, who served up samples at the show.

Healthy snacks have come a long way from the dry cardboard of years past. Navitas Naturals gives the healthconscious consumer what they want: a wholesome, delicious eat-anywhere snack. Their exotic dried fruit offerings, such as sweet, red dragonfruit slices, feature nutritional benefits such as omega-3s, protein, iron, fibre, vitamins and minerals that support hydration.

If savoury snacks are more your speed, McClure’s allnatural pickles, made using the owners’ great-grandmother’s recipe, packs a flavour punch of crunchy pickles, herbs and spices. The company also produces chips, relish and a spicy Bloody Mary mix.

“We use as much local produce as possible when it is in season and when it’s not, we call up the farms and speak directly with the growers to know where our produce is coming from and how it is being grown, making sure we are getting some of the best, freshest produce available,” says Jenny Barone, McClure’s sales manager. “Every jar is handpacked, the cucumbers sliced by hand in our own factory, not from a private labeler. We’re happy that after so many years, we can bring our family recipe, to the people.”

Jaymes Berry, World Finer Foods

Vincent Ricchiuti, ENZO Olive Oil

Jenny Barone and Jack Corley, McClure’s Pickles SPRING 2014 • IHRMAGAZINE.COM

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CHFA West 2014 List of exhibiting companies and booth numbers*

Absorb Science Inc. ................................................618 Abundance Naturally Ltd. ...................................1242 AC Distributors Ltd. ............................................ 1603 AdrienneM Natural Health Products Inc...........1620 Advantage Health Matters Inc. ...........................709 Aecetia Foods Ltd. ............................................... 1850 Afinity Life Sciences Inc. ......................................1153 alive Publishing Group .........................................1315 Alligga .................................................................... 1642 Allivictus Canada Ltd. ..........................................1743 Alora Naturals Ltd. ............................................... 1521 Alpha Health Products Ltd. ................................1526 AM / PM Service Ltd. - Point of Sale Solutions 1635 Anita’s Organic Grain & Flour Mill...................... 1817 AOR Inc. ................................................................1433 Ascenta ................................................................... 1533 AspenClean ............................................................ 548 Atlas Brand Management .................................. 1644 Auto-Star Compusystems Inc. ............................ 627 Avafina Organic Ingredients .............................. 1807 Axel Kraft International Limited........................ 1532 Back to Earth......................................................... 1758 Barlean’s Organic Oils........................................ 1840 Béland Organic Foods Ltd.................................... 626 Best Brands Marketing Inc. ................................ 1550 Bioforce Canada / A.Vogel ....................................621 BioResource Inc...........................................1527, 1620

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IHRMAGAZINE.COM • SPRING 2014

Boiron Laboratories ..............................................1845 Bonne Sante Distributing ....................................1748 Bosa Foods............................................................... 714 Bremner Foods Ltd. .............................................. 235 Canadian Analytical Laboratories .....................1226 Canadian Choice Wholesalers LP.......... 1440, 1441 Canadian Grocer ................................................... 1154 Canadian Health Food Association (CHFA) .....815 Canadian Natural & Specialty Brands ................431 Canadian Natural Health

Retailer (CNHR) Magazine ................................ 943 Canadian Organic Spice & Herb Co. Inc. .........1752 Canpar Courier...................................................... 1651 CanPrev Natural Health Products...................... 838 Carina Organics Inc. ............................................ 1813 Chia Bia North America....................................... 455 Chosen Foods Inc. ............................................... 1755 Clef des Champs.................................................. 1602 CLM Health Group Inc. .........................................931 Cosamo ...................................................................1842 Crunchies Food Company................................. 1639 David Health International ................................ 1844 dicentra 941 Distripharm Inc. ............................ 1240 Divine Essence / Union

Nature Aroma-Phyto Inc. ...................................1722 Dove Tale Collections........................................... 932 Dovre Import & Export Ltd......................... 948-955

Earth Circle Organics ......................................... 1647 Earth Lab Cosmetics........................................... 1759 Earth’s Own Food Company Inc....................... 1135 EastGate Pharmaceuticals Inc.......................... 1241 Ecoideas ................................................................ 1101 EcoTrend Ecologics Ltd. ....................... 1026 – 1055 Ed Core Marketing Ltd/ Integra Brand Management ....................... 438-445

Eden Foods ........................................................... 1239 Empire Health Distribution ...................1444 – 1455 Empress Packaging ............................................. 1546 Enerex Botanicals Ltd. ........................................1227 Enviro Glass Straw Ltd. .......................................1747 Essential Nature Inc. ...........................................1432 Essiac Canada Intl. / Tru-Pine Canada Intl.... 1638 Fairtrade Canada ................................................. 1629 Fit Foods Ltd. ....................................................... 1126 Fitness Performance Inc. .................................... 608 Flora Manufacturing & Distributing Ltd. ......... 1321 GAB Innovations Inc. .........................................1608 Genuine Health ....................................................1015 Giddy Yoyo ........................................................... 1803 Global Health Brokerage ................................... 1503 Government Services / Health Canada .............915 Grain-Free JK Gourmet Inc................................ 547 Grainworks, Inc. ...................................................1822 Green Sisters Organic Health & Beauty.......... 1815

Hair Grow Technology Inc. .............................. 1426 Hanes Hummus ...................................................1745 Happy Planet Foods, Inc..................................... 926 Healing Hazel........................................................ 1131 Health & Wellness Retailer (Mercury Publications) .........................................................447 Healthy Body Services ..........................................615 Hedley Enterprises Ltd. ...................................... 1631 Heel Canada Inc. 928 Herbamax Inc. ............. 1544 Herbasanté........................................................... 1134 Hersko Therapeutic Natural Skin Care (lavilin Products) ................................................. 1541 Higgins Cohn Brand Management................................. 639-655,738-755 Hofstetter Marketing Services Corp ........1121, 1221 Honeybush Health Ltd....................................... 1821 Horizon Group of Companies – Horizon Distributors, Christmas Naturals, PSC ..300 – 355 Hyproca Nutrition North American – Brand Kabrita .....................................................................216 Ibox Packaging Ltd............................................... 1852 Idea Worldwide Foods .........................................546 Ikove Organics..................................................... 1740 iLevel Management Inc. ......................................548 Indianlife Food Corporation 1615 Indigo Natural Products Management Inc. 200-245 Innotech Nutrition............................................. 1549 Innovite Health.................................................... 1109 ITO EN (North America) Inc............................ 1243 J.R. Carlson Laboratories, Inc. ...........................1527 Japak Industries Inc. ............................................. 927 Jamieson Laboratories Ltd.................................. 509 Jiva Organics Manufacturing Distributing Inc. ................................................1115 & Joy of the Mountains | OregaPet..................... 1809 Kamut International ...........................................1804 Karma Nutritionals ............................................... 253 Kinnikinnick Foods Inc. ...................................... 1246 La Belle Vie Enterprises Ltd. .............................. 1741 LeachFree Health Inc. .........................................1744 Leaping Frog Coffee Co. Ltd., The .....................446 LeBeau Excel Ltd. ........................632-635, 726-735 Left Coast Naturals ................................. 1714 – 1721 Life Choice Ltd..................................................... 1621 Lorna Vanderhaeghe Health Solutions, Inc. .. 1605 Love Grown Foods............................................... 1851 Magnum Nutraceuticals Inc. ..............................947 Manitoba Harvest Hemp Foods......................... 226 Manitoba, Agriculture Food & Rural Development (MAFRD).................................... 1641 Marsham International Food Brokers Inc. ................................................1338-1355

MCS Associates Inc. ........................................... 1132 Metropolitan Tea Company Ltd., The............ 1848 MT Consulthing.................................................. 1808 MTB ( A Division of Cyba Stevens Management Group)..................................... 500-511

MNR Distributors Inc. ........................................1738 Monnol Import Export ........................................ 1127 Muscle Plus Labs ................................................ 1430 MusclePharm Canada......................................... 1427 National Research Council – NHP Program ...1554 Nationwide Natural Foods (2000) Inc. ....538, 539 Natural Factors ...................................................... 901

Natural Health Products Industry Guide........ 1627 Nature’s Aid ........................................................... 452 Nature’s Path Foods Inc. ....................... 215, 217, 219 Nature’s Vision Distributors ............................... 622 Nature’s Way Canada Ltd. ................................1409 Neal Brothers Foods ............................................ 1718 Neogenis Labs .....................................................1640 Neolistic Trade ...................................................... 247 New Age Marketing & Brand Management Inc. .......................400-430, 432,434 New Chapter Canada .........................................1021 New Roots Herbal Inc.................................. 821, 921 Newco Natural Technology.................................z40 Nova Probiotics.................................................... 1539 NuEra Nutraceutical Inc. ......................................251 NuStart Marketing Ltd. .................. 1228-1235, 1247 Nutrition Club Canada .......................................1543 Olivier Soaps ........................................................ 1649 Omega Alpha ....................................................... 1250 Omega Nutrition Canada Inc. ...........................1825 Organicos Ventures Ltd...................................... 1746 Organika Health Products Inc............................ 801 Orgen Nutraceuticals ........................................ 1849 Orion Sales and Marketing .......................1326, 1327 Outside The Box Distributors............................1619 OxyLift ....................................................................1611 Pacific Bottleworks Company Ltd. ....................448 Park’s Bread N Buns Factory Ltd...................... 1820 Pascoe Canada..................................................... 1133 PatsyPie Gluten-Free Bakery ..............................602 Peak Performance Products Inc. ........................ 715 Peanut Butter & Co. ..............................................551 Perfect Shakers ................................................... 1749 Planet Earth Healthcare ...................................... 252 Planet Foods Inc. ........................................1702-1711 Platinum Naturals Ltd. ....................................... 1515 PNP Pharmaceuticals Inc. ................................. 1438 Prairie Harvest Canada Ltd................................ . 552 Prairie Naturals................................................... 1009 Pranin Organic Inc. ..............................................1816 Preferred Nutrition .............................................. 940 Private Label Nutraceuticals .............................1245 Pro-Cert Organic Systems Ltd.......................... 1152 Pro Ecuador ......................................................... 1839 Pro Natural Distribution Inc............................... 249 Pro Rep Group – Distributor of MyoNatural .. 600 Progressive Nutritional Therapies ........... 604, 809 Prosnack Natural Foods Inc. ..............................1553 Pure Hazelwood ...................................................1818 Puresource Inc. .........................................1303, 1309 Purica.......................................................................820 Purity Life Health Products LP .................. 826-855 Rainforest Herbal Products Inc. .......................1819 Raw Elements Inc. ...............................................1587 Renew Life Canada .............................................. 909 Rhoziva – Nanton Nutraceuticals ................... 1655 Robinson Pharma, Inc .......................................... 616 Rockwell’s Wholefoods ........................................449 S&B Gluten Free Inc........................................... 1750 Salba Smart Natural Products, LLC................... 401 Screamin Brothers Ltd......................................... 248 Selina Naturally Celtic Sea Salt Brand ..............250 Shoosha Truly Organic ........................................1810 SISU Inc................................................................ 1001

Source of Life Products .......................................246 Sow Good (Belcam) ........................................... 1244 Spirit Earth Holistics Inc..................................... 1757 Summit Specialty Foods Ltd. ................ 1328 – 1329 SunForce Health & Organics Inc. .................... 1248 Sunshine Pickles ................................................. 1756 Taiga BioActives Inc. ........................................... 1151 Taipak Enterprises Ltd. ......................................1609 TallGrass ................................................................ 1215 Tasty Treat Food Ltd. ......................................... 1847 Temple Lifestyle.................................................... 553 Terra International Food Inc. ............................. 1251 Three Farmers...................................................... 1753 Tony Waters Agencies Inc. .........................601, 701 Tootsi Impex Inc. .................................................. 933 Total Health Centre .............................................939 Traditional Medicinals.......................................... 241 Tree of Life Canada ......................... 1201, 1723, 1853 Trophic Canada ....................................................1419 True Natural – Benecos ..................................... 1854 True North Nutrition ............................... 1138 – 1149 U-Be-Livin-Smart Inc........................................ 1155 Ultimate Superfoods Inc. ....................................549 UNFI Canada, Inc. ........................................ 514-535 Vega......................................................................... 609 Victory Brands 1..................................................... 632 VISTA Magazine Inc............................................. 721 Vitalité Québec Mag Inc. ...................................1150 Vitalus Nutrition Inc. .......................................... 1846 Vitamost Corporation ...........................................631 Viva Health Products Ltd. ................................. 1428 Wedderspoon Organic Inc. ...............................1806 Westpoint Naturals ............................................ 1802 Wholly Noggin Foods Ltd. ................................. 1739 Winning Combination Inc., The ....................... 1209 Wise One Superfoods .........................................1742 Exhibitor list as of February 26, 2014. Please visit chfa.ca for the most up-to-date listings.

Visit us at booth # 451

SPRING 2014 • IHRMAGAZINE.COM

47

Pycnogenol® can support healthy heart function

by Horphag Research

The majority of cardiovascular ailments involve insufficient vascular functions in one way or the other. Blood pressure, blood glucose and atherosclerosis develop largely unnoticed and before diagnosis, may cause irreversible damage to the vascular system.

A healthy lifestyle involving more physical activity and dietary interventions can significantly defy cardiovascular risk factors. We examine research on Pycnogenol® (pic-noj-en-all), a natural plant extract originating from the bark of the maritime pine tree that grows along the coast of southwest France. Clinical research demonstrates that super antioxidant Pycnogenol is highly effective for keeping blood vessels in good shape and keeping cardiovascular health problems at bay.

Pycnogenol restores healthy endothelial function The common denominator of most cardiovascular risk factors is the inability of a blood vessel to generate the most important vascular mediator: nitric oxide (NO). Nitric oxide is continuously synthesized by cells lining blood vessel walls (endothelial cells).

The NO molecules diffuse out of the blood vessel and interact with a specific receptor on arterial smooth muscle causing relaxation and consequently an increased vessel diameter. This then facilitates better blood perfusion and normalizes blood pressure.

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IHRMAGAZINE.COM • SPRING 2014

In hypertension, atherosclerosis, diabetes and aging, the synthesis of nitric oxide from the endothelium declines. This results in blood vessel constriction, which impairs blood flow and increases “stickiness” of platelets which elevates the risk for thrombosis.

Pycnogenol® acts as a catalyst on the enzymes in the endothelium which synthesizes nitric oxide. In the presence of Pycnogenol, the endothelial nitric oxide synthase more efficiently generates nitric oxide from the precursor amino acid L-arginine [Fitzpatrick et al., 1998].

Pycnogenol® improves blood flow

Microscopical evaluation of capillaries at the root of the fingernails showed that consumption of 60mg of Pycnogenol a day for four weeks significantly dilates these vessels and improves the micro-circulation [Kohama, 2004].

Investigation of Pycnogenol® on endothelium-dependent vaso-relaxation and blood flow was investigated in 16 young healthy volunteers in a double blind, placebo controlled study [Nishioka et al., 2007]. Endothelium mediated vaso-relaxation was initiated by intra-venous infusion of increasing amounts of acetylcholine, a neurotransmitter which stimulates enhanced synthesis of nitric oxide. After two weeks supplementation with Pycnogenol,® the acetylcholine-triggered vasorelaxation,

yielded an up to 46 per cent higher forearm blood flow than at baseline. This effect was significant as compared to ineffective placebo. When subjects were given an NOsynthase inhibitor (NG-monomethyl-L-arginine) Pycnogenol® had no effect, which demonstrates that Pycnogenol® acts as a catalyst for endothelial nitric oxide synthase yielding elevated NO synthesis.

The passion of balanced living

Pycnogenol® relieves high blood pressure Pycnogenol® was investigated in a double blind, placebocontrolled, crossover study with patients with borderline hypertension, who were not yet receiving anti-hypertensive medication. Pycnogenol® supplementation over a period of eight weeks significantly lowered blood systolic blood pressure as compared to placebo. Diastolic pressure was found to be lowered as well [Hosseini et al, 2001].

Pycnogenol® has further been tested in hypertensive patients receiving treatment with calcium channel blocker nifedipin (20mg per day). One group of patients received Pycnogenol® in addition to nifedipine, whereas the control group was administered placebo in addition to the nifedipine regimen. Almost 60 per cent of the patients who supplemented with Pycnogenol® were able to cut their prescribed medication dosage by half to keep their blood pressure in a healthy range [Liu et al, 2004].

Pycnogenol® normalizes blood platelet activity The acute problems occurring during thrombosis and heart attack result from aggregating blood platelets. The damage to blood vessel walls also manifests in lowered nitric oxide synthesis. When platelets recognize a pathologically altered vessel wall as injured the development of a clot is triggered.

The resulting thrombus may cause clogging of blood vessels (embolism) and subsequently interrupt the blood flow to certain areas of the body. This may be life threatening when a blood clot obstructs arteries of the lung, disabling vital oxygen uptake (pulmonary embolism).

By virtue of increasing the production of endothelial nitric oxide, Pycnogenol® significantly lowers the activity of blood platelets. NO is the natural body-own messenger molecule to release increased platelet activity.

Pycnogenol® was shown to dose-dependently lower platelet activity in individuals typically presenting with increased platelet activity: cigarette smokers. Blood was drawn before and two hours after administration of a single Pycnogenol® dose. The results clearly showed a dosedependent reduction of platelet activity. Already the lowest dose of 25mg significantly lowered blood platelet “stickiness” [Pütter et al., 1999].

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Pycnogenol® was shown to be as effective for controlling platelet activity as aspirin in these experiments [Pütter et al., 1998]. Moreover, Pycnogenol® was found not to increase bleeding time, an effect which is well known in case of aspirin, which significantly prolongs bleeding. The application of Pycnogenol® for regulation of platelet function is patented (US 5,720,956).

Pycnogenol® was tested in a group of 200 high-risk individuals for developing thrombosis [Belcaro et al., 2004].

Subjects remained in a sedentary position for a prolonged length of time during long-distance travel exceeding eight hours. These conditions are known to cause pooling of venous blood in the legs, which contributes to the development of thrombosis. The result showed five incidents of thrombosis in the 97 subjects (5.15 per cent) in the placebo group. In contrast, none of the 101 high-risk subjects in the Pycnogenol®-treated group developed thrombosis during the long-distance flight.

Pycnogenol® improves blood lipid profile Pycnogenol® was found in three clinical trials to lower LDL cholesterol and increase HDL. A significantly improved blood lipid profile was initially discovered in young healthy subjects [Devaraj et al, 2002].

Supplementation with Pycnogenol® for six weeks significantly increased HDL and lowered LDL cholesterol. A follow-up measurement four weeks after discontinuation of Pycnogenol® showed that LDL returned to baseline values whereas HDL largely remained unchanged. No effect on total triglycerides was found.

In men with mild hypercholesterolemia supplementation with Pycnogenol® over a period of three months statistical significantly lowered both total cholesterol and LDL by 9.4 per cent and 16 per cent, respectively [Durackova et al., 2003].

A large-scale double blind, placebo-controlled clinical trial with 200 peri-menopausal women showed a significant decrease of LDL as compared to baseline as well as ineffective placebo by 9.9 per cent [Liao et al., 2007]. HDL cholesterol increased significantly by 4.6 per cent during the six month treatment period. No effect on total triglycerides was found.

Pycnogenol® offers a safe nutritional approach to address all major cardio-vascular risk factors simultaneously. Pycnogenol improves the blood lipid profile with lowering of LDL cholesterol, lowers blood glucose in hyperglycemia, normalizes elevated blood pressure and helps prevent thrombosis.

For more information visit www.pycnogenol.com.

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BioFach Trend Report By: Katharine Herringer, Ivan Alvarez de Lorenzana, co-founders of Multibird Branding Inc

Step into the Exhibition Centre Nuremberg for BioFach, the world’s largest organic trade show. Within the nine halls of vibrant, oversized booths of organic food and skin care, there was representation from all continents; acting as an excellent opportunity for countries to show off the best organic goods they have to offer.

For the 25th anniversary of the exhibition, which took place from Feb. 12 to 15, 42,000 trade buyers from 134 countries flocked to the event to take in organic goods from around the world.

After sifting through all the booths at the show, baobab came out as the top trend at the show. From baobab-spiked carbonated beverages and energy bars to dipping sauces and body care, everything baobab is hot. Providing mega nutrients, prebiotics and probiotics, minerals and fibre, this ‘tree of life,’ so named because of the extensive uses for every one of its parts, seems to be the flavour of the day.

The good news is that baobab raw material seems to be sustainably and responsibly cultivated by most of the brands present at the show. If you don’t know a lot about baobab, it is a genus of nine species of tree native to Africa, the Arabian Peninsula and Australia. The fruit of this tree is often described as tasting like sherbet, which explains why it was a popular ingredient in various food items at the show.

Although the beauty section of the show, Vivaness, is much smaller than the rest of BioFach, there was a vibrant representation of organic and natural brands from every continent. Some of our favourites included powerful indigenous plant extracts, including the omnipresent baobab. Baobab is used in skincare to moisturize skin and provide antioxidant protection with its high vitamin content.

At the end of the day, BioFach/Vivaness is the place to allow the bouquet of international brands to inspire you. The thought, care and intention in creating beautiful organic products seem to respect and honour this special relationship, for without consumers, we would have no industry at all. Why not continue to delight and inspire them – it’s where the magic happens in creating a memorable natural brand.

The entrance to the show at the Exhibition Centre Nuremberg

Sample booths

Baola baobab carbonated beverages

Africa Organics Baobab Clay Wash, Shampoo and Conditioner

Wow!bab baobab snack bars

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IHRMAGAZINE.COM • SPRING 2014

Baobab vegan mayonnaise

Sample booths

Four O’Clock® teas, an original, bold, and intense experience in every cup!

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ROOÏBOS

FOUR O’CLOCK® IS A CANADIAN MADE LINE OF CERTIFIED ORGANIC SPECIALTY TEAS.

A PERFECT CUP OF TEA EVERY TIME!

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Available in gourmet, health food and grocery stores across Canada.

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Which category best describes your business classification? m health and diet foods-retail m pharmacies-retail m naturopathic physician m holistic practitioner m homeopathic practitioner m vitamin store m grocery-retail m chain-retailer m manufacturer/distributor m other

Approximate annual sales volume m under $500,000 m $500,000 - $1 million m $1 million - $5 million m $5 million - $10 million m $10 million - $20 million m over $20 million

Selling area of your store m under 1,000sq.ft m 1,001 to 3,000sq.ft m 3,001 to 5,000sq.ft m over 5,000sq.ft

Categories you personally manage m herbs m personal care m sports nutrition m vitamin/supplements m other _______________________________

Number of Employees in your location: m 1-3 m 4-8 m 9-12 m 13+ Number of Locations: ________________

Reserved exclusively for retailers

SPRING/SUMMER 2013 WRITE IN THE NUMBERS HERE FOR EACH PRODUCT YOU WANT MORE DETAILED INFORMATION ON

Example

101

USE QUICK REFERENCE GUIDE ON TOP OF PAGE STEP 4

FAX NOW TO: 1-888-849-0155 or 416-703-6392 | OR MAIL CARD TODAY TO: 60 Bloor St. West, Suite 1106, Toronto, ON, M4W 3B8

54 SPRING 2014 • IHRMAGAZINE.COM

• Enhances Glucose Metabolism • Inhibits Fat Storage • Stimulant-free; less than 2% caffeine • Safe for Long-term Use

Meta Slim

®

Support your weight loss goals with Green Coffee Bean !

Green Coffee Bean from MetaSlim® is made with Svetol®, a natural plant extract derived from Coffea robusta beans and standardized to guarantee 45% chlorogenic acid, the most important active ingredient in coffee. Chlorogenic acid is clinically shown to improve glucose metabolism, reduce fat levels, and relieve mild hypertension.

Obesity is a growing epidemic, putting people at risk of developing weight-related chronic diseases such as diabetes, high blood pressure, heart disease, and stroke. The only treatment is weight loss.

Combined with a balanced diet and increased exercise, Green Coffee Bean offers proven weight loss support and a push towards long-term health.

Want more information about MetaSlim® Weight Management products? 1-800-430-7898 | www.webbernaturals.com Henry-Vitrac, C., et al. (2010) Contribution of chlorogenic acids to the inhibition of human hepatic glucose-6-phosphatase activity in vitro bySvetol, a standardized decaffeinated green coffee extract. J Agric Food Chem, 58(7):4141-4.

Kozuma, K., et al. (2005) Antihypertensive effect of green coffee bean extract on mildly hypertensive subjects. Hypertens Res, 28(9):711-8.

Thom, E. (2007) The effect of chlorogenic acid enriched coffee on glucose absorption in healthy volunteers and its effect on body mass when used long-term in overweight and obese people. J Int Med Res, 35(6):900-8.