December 2021 - Bulletin - EU by iiaa Ltd

december 2021

Review of the year

WINNER

2021

Review of

THE YEAR

After the tumult of 2020, 2021 was a year spent gradually getting back to reality. Following the winter lockdown, salons and skincare businesses reopened and a new sense of normal settled. Despite the challenges, it was a busy and exciting year at the iiaa. Advanced Nutrition Programme™’s celebrated 15 years of skin supplement innovation, it was a bumper year for awards, and all our brands debuted stand out new launches. Read on to relive the highlights from the year.

DECEMBER 2021 3

January

February

March

Advanced Nutrition Programme™ launches Skin Clear Biome™: our next-generation skin supplement featuring four science-backed strains of skin friendly bacteria, plus zinc, for clear, balanced skin.

Environ® launches four unique limited edition Focused Skincare Sets:

The iiaa is recognised in the Sunday Times HSBC International Track 200, as one of the UKs mid-market companies with the fastest growing international sales.

Focus on Clear, Healthy-Looking Skin Focus on Radiant-Looking Skin Focus on Younger-Looking Skin Focus on Hydrated-Looking Skin

new FOCUSED SKINCARE KITS

jane iredale launches Enlighten Plus™ Under-Eye Concealer: a lightweight concealer to brighten dark circles. With quinoa extract and Persian silk tree extract to smooth and brighten. The first jane iredale concealer to include SPF.

Our Social Media Workshop series launches, run in collaboration with The Creative Society for PRP salons.

jane iredale launches a streamlined, modern packaging update.

Environ® launches Focus Care Comfort+® Anti-pollution Spritz and Masque. These protecting products contain antioxidants, niacinamide and Japanese charcoal to help shield and detox skin. Dr Gaby Prinsloo joins The iiaa as medical director, heading up our pioneering studies at the Skin Health Research Centre.

©iiaa Ltd. For professional use only, not for redistribution. No aspect of this publication may be reproduced for any purpose, including photography of any of the pages for posting on social channels, websites or printed material.

Review of the year

April

May

June

After a prolonged lockdown, beauty salons in the UK reopen their doors to customers on 12th April.

We reveal the results of our Advanced Nutrition Programme™ salon survey, showing that 96% agree Advanced Nutrition Programme™ delivers “superior skin results” and over 92% say it delivers “additional retail revenue”.

A survey of Advanced Nutrition Programme™ consumers reveals that 92% agree that skin supplements boost skin confidence. A further 99% agree that when their skin is in a healthy condition, they feel more confident.

Environ® launches NEW Body Essentia® Contouring Cream with targeted ingredients to smooth, firm, tighten and moisturise skin. jane iredale launches NEW Glow Time™ Blush and Highlighter sticks

96%

Environ® launches a NEW advanced treatment: the Focus-On Filler Treatment. An intensive 30-minute, non-invasive treatment to volumise and smooth skin.

Superior skin results

92% Additional revenue

A golden month for Advanced Nutrition Programme™: •

•

jane iredale launches the NEW Smooth Affair® Illuminating Glow Primer. Skin Clear Biome™ wins Best New Skin and Body Supplement at the Pure Beauty Global Awards 2021.

Good Housekeeping Russia names Skin Collagen Support Best Dietary Supplement 2021.

Skin Accumax™ wins at The Beauty Shortlist Awards and the Hip & Healthy Natural Beauty Awards.

At the UK 2021 Global MakeUp Awards jane iredale Enlighten Under-Eye Plus Concealer wins gold in the Best Concealer category and Beyond Matte Lip Fixation Lip Stain wins bronze in the Best Lip Product category.

Skin Ultimate wins at the 2021 Wellbeing Awards.

The Skin Conversation Facebook group launches for our professional network.

Greece awards - "Best Beauty Supplement (hair, skin, nails)" Gold for Skin AccumaxTM and Silver for Skin Ultimate.

July

August

September Skin Moisture IQ launches: the latest smart supplement system from Advanced Nutrition Programme™, targeting dry, dehydrated skin.

Advanced Nutrition Programme™ celebrates its 15-year anniversary.

Our innovative e-Learning platform launches. Offering a fully digital, comprehensive, engaging training programme for skincare professionals.

Environ® launches the NEW Focus Care Youth+® Seriénce Night Serum. With malachite extract, Neurophroline and Matrixyl Morphonomics for serene, luminous and youthful-looking skin. Dr Des Fernandes, founder of Environ®, wins a Lifetime Achievement Award from The Skin Cancer Foundation of South Africa.

Skin Clear Biome is awarded “Best Supplement for Clear Skin” at the woman&home Clever Skincare Awards 2021. Innovative research from the Institute for Functional Medicine in the USA confirms for the first time that targeted nutrition and lifestyle modification can reverse ageing. jane iredale launches a reimagined Amazing Base® Refillable Brush – with refillable, recyclable and washable packaging.

Our recycling programme reaches the milestone of collecting 23,000 empties.

Review of the year

October

December

We celebrate our skincare professionals at The iiaa Big Thank You, with special guest speakers including business expert Mary Portas and photographer Margot Raggett.

After 8 years in our offices at 12 Priestly Way, the iiaa says goodbye to its North London home, ready to move into exciting, modern offices near London Bridge in the New Year.

The iiaa returns to Professional Beauty London, with exclusive, expert talks and treatment demonstrations.

November jane iredale launches the Beyond Lash™ Volumising Mascara. Featuring basil root extract, avocado and jojoba oil to nourish lashes.

Read more about our new office on page 20.

Skin Clear Biome™ picks up the prize for Best Skin Innovation – Supplement at the prestigious Marie Claire Skin Awards 2021.

WINNER

2021

Environ® launches the next generation, electro-sonic ionzyme DF3 machine. Reimagined and redesigned for modern functionality helping skincare professionals deliver an elevated, optimised experience during treatments.

Feeling Festive Last Chance - Order Yours Now Marketing Support Pack The marketing support pack is available to help you showcase the Festive Collection in your salon and online.

TENT CARDS

Available per brand. These will be added to your festive orders upon request.

SOCIAL POSTS

There is also a selection of digital and social assets ready and waiting for you to download.

WEB BANNERS

CLIENT EMAILS

SCAN QR CODE TO DOWNLOAD YOUR FREE MARKETING MATERIAL

ADVANCED NUTRITION PROGRAMME™ - LAST GIFT SETS AVAILABLE

DIGITAL ASSETS AVAILABLE

SAVE OVER €20 AT RRP

LUMINOUS FUTURE SKIN FOR BRIGHT, ENERGISED SKIN Designed for dull skin seeking radiance, this duo combines Skin Vit C and Skin Vitality. This duo is highly recommended for uneven skin tone and tired-looking skin. Contents: Skin Vit C (60 day supply) Skin Vitality (60 day supply)

S T LO OC W K

W/S: €30.00+VAT | RRP: €60.00 (Worth: €81.50) Release Date: Available now

STOCKING STUFFER

LIMITED EDITION FUTURE SKIN BIOME This unique discovery pack introduces the power of our best-selling microbiome innovations. Excellent stocking-stuffer or secret santa style gift with an entry-level RRP. TOP TIP: position as a "party support pack" - 10 day tool to take you from Christmas Eve to the 2nd January! Contents: Skin Youth Biome™ (10 day supply) Skin Clear Biome™ (10 day supply) W/S: €11.50+VAT | RRP: €23.00 Release Date: Available now

CLICK HERE TO DOWNLOAD YOUR FREE MARKETING MATERIAL CALL 01 562 1444 TO ORDER YOURS TODAY OR EMAIL ORDERS@IIAA.EU

ENVIRON® - LAST GIFT SETS AVAILABLE

PRIME AND PREP SET SAVE €20 AT RRP

A sumptuous all-rounder to create the perfect skin canvas. This set includes: •

Skin EssentiA® Pre-Cleansing Oil

•

Skin EssentiA® Clay Masque

Free of Charge: •

Focus Care Moisture+® Hydrating Oil Capsules (10 Capsules)

W/S: €34.50+VAT RRP: €69.00 (Worth: €89.00) Release Date: Available Now

LUXURY TRAVEL ESSENTIALS SET SAVE OVER €85 AT RRP

Five luxurious best-sellers in one opulent festive collection. This set includes: •

Youth EssentiA® Eye Gel

•

Focus Care Radiance+® Mela-Even Cream

•

Focus Care Youth+® Avance Moisturiser (15ml)

•

Focus Care Youth+® Revival Masque (15ml)

•

Body EssentiA® Body Oil (60ml)

•

Limited Edition Cosmetic Bag

W/S: €77.50+VAT RRP: €155.00 (Worth: €243.00) Release Date: Available Now

NE W

DELUXE SUPER MOISTURISER SAVE €40 AT RRP

Hydrate and nourish skin with an iconic product in an exclusive, super-size. This set includes: •

Limited Edition Focus Care Moisture+® Super Moisturiser

W/S: €20.00+VAT RRP: €40.00 (Worth: €80.00) Release Date: Available Now

CLICK HERE TO DOWNLOAD YOUR FREE MARKETING MATERIAL CALL 01 562 1444 TO ORDER YOURS TODAY OR EMAIL ORDERS@IIAA.EU

JANE IREDALE GIFT SETS - LAST GIFT SETS AVAILABLE

DIGITAL ASSETS AVAILABLE

LIMITED EDITION DAZZLE & SHINE LIP GLOSS KIT With three shades to make an impact at every glamorous festive celebration. Contents: 3 Limited-Edition mini HydroPure™ Hyaluronic Gloss (3g each): Bubbly – sheer with shimmer Lambrusco – red berry sheer with shimmer Cassis – tourmaline sheer with shimmer W/S: €16.25+VAT | RRP: €32.50 Release Date: Available now

DAZZLE & SHINE COMPLEXION KIT Achieve the ultimate, perfected complexion with this selection of our best-selling base heroes.

COMPLIMENTARY HYDRATION SPRAY

Contents: The Handi™ Brush PurePressed™ Base Mineral Foundation and Compact Free of charge: POMMISST™ Hydration Spray W/S: €51.00+VAT | RRP: €102.00 (Worth €131.50) Release Date: Available Now

DAZZLE & SHINE BROW KIT Everything you need to shape, define and create your ideal brows. Light includes: Blonde GreatShape™ Eyebrow Kit Ash Blonde Retractable Brow Pencil Free of charge: Basic Brown Eye Pencil

COMPLIMENTARY EYE PENCIL

Dark includes: Brunette GreatShape™ Eyebrow Kit Dark Brunette Retractable Brow Pencil Free of charge: Basic Black Eye Pencil

W/S: €29.00+VAT RRP: €58.00 (Worth €75.00) Release Date: Available Now

DAZZLE & SHINE GLOW KIT Dazzle & shine this party season, and achieve an all over glow with this selection of multi-purpose products. Contents: GlowTime® Blush in Enchanted Travel Size White Fan Brush Free of charge: 24K Gold Dust

W/S: €24.75+VAT RRP: €49.50 (Worth €69.00) Release Date: Available Now

CLICK HERE TO DOWNLOAD YOUR FREE MARKETING MATERIAL CALL 01 562 1444 TO ORDER YOURS TODAY OR EMAIL ORDERS@IIAA.EU

COMPLIMENTARY 24K GOLD DUST

Introducing

Hydro Pure™ Hyaluronic Lip Gloss

A restorative, pillowy-soft gloss that combines lasting hydration with the lip-loving benefits of a balm for fuller, supple lips. DIGITAL

Make-up benefits

ASSETS AVAILABLE

13 SHADES AVAILABLE

• Nourishing, ultra-hydrating, non-sticky formula conditions,

• plumps and exfoliates. • Powerful Peptides plump, boost moisture and improve the

• appearance of fine lines and lip texture for a smoother look.

• Ideal for dry, thin, sensitive or aging lips.

Skincare benefits • Hyaluronic Acid hydrates and locks in moisture for lip hydrationthat lasts.

• Botanical blend of oils and butters condition, protect and offer

• a subtle vanilla scent. • Lactic Acid gently exfoliates to improve the

appearance of fine lines and encourage faster cell turnover.

HYDROPURE LIPGLOSS W/S €13.50 +VAT | RRP €27.00 20% OFF HydroPure™ Lip Gloss TESTERS IN DECEMBER Normal Price €10.00 – Exclusive Price €8.00

CLICK HERE TO DOWNLOAD YOUR FREE MARKETING MATERIAL CALL 01 562 1444 TO ORDER YOURS TODAY OR EMAIL ORDERS@IIAA.EU

The Green Page

COP 26: the climate opportunity turned catastrophe The COP 26 climate conference was sold as an opportunity to save the planet from the devastating impacts of climate change. Now the event has ended, we look at what happened, why it matters to beauty and why, ultimately, many are calling the event a dramatic failure.

WHAT WAS IT?

WHAT WAS AGREED?

COP 26 was a global climate change convention that sought to set international targets, goals and pledges to reduce the impact humans have on the planet. Hosted in Glasgow during November 2021, over 25,000 people attended the conference with delegates negotiating agreements in response to the global environmental crises.

At the end of two weeks negotiation, a set of pledges referred to as The Glasgow Climate Pact was released.

The conference aimed to forge binding commitments which would ensure countries take tangible action to reduce global warming. At the end of the event, the organisers of COP26 released a series of pledges detailing efforts to prevent environmental catastrophe. While the event made headlines around the globe, the true value of the conference is hotly debated. Activists accuse the event of purely paying lip service to the crisis – not actually instilling change. Others accused the event as being a platform for greenwashing, where nations play politics, disregarding scientific campaigners and listening more closely to lobbyists from big business. While numerous delegates came on behalf of pioneering campaigns and companies, there were more attendees representing fossil fuel companies than there were for any one nation, according to analysis from the BBC.

The official announcement of the agreement stated that: “The Glasgow Climate Pact, combined with increased ambition and action from countries, means that 1.5C remains in sight, but it will only be delivered with concerted and immediate global efforts”. However, the pledges were met with dismay by many, after countries including China and India blocked strong commitments to erradicating coal power, claiming their developing economies were reliant on the fuel to build future prosperity. KEY GOALS Key goals in the agreement, signed by over 200 countries and dubbed the “Glasgow breakthroughs” include: •

Power: Clean power becomes the most affordable and reliable option worldwide

•

Road transport: Zero-emission vehicles become the new normal and are accessible, affordable and sustainable in all regions

•

Steel: Near-zero emission steel is the preferred choice in global markets, with efficient use and near-zero emission steel production established and growing in all regions

•

Hydrogen: The aim is for affordable renewable and low carbon hydrogen to be globally available

•

Agriculture: Climate-resilient, sustainable agriculture becomes the most attractive and widely

WHY SHOULD I CARE? The responsibility to drive change lies with all of us, and the beauty industry can play an important part of that. Not only can we make choices in businesses, products and services that encourage environmental change, but we can encourage our clients to make sustainable choices in their daily lives. As part of COP 26, the British Beauty Council took a delegation to highlight the important changes beauty businesses and consumers alike must make for a sustainable future. Beyond this, the conference demonstrated the need for continued individual action to pressure leaders into making greater, more effective changes than resulted from the fortnight of talks.

adopted option for farmers everywhere

THE IIAA VERDICT COP 26 was a disaster for the planet. A rare yet vital opportunity to force dramatic, global change has been missed, with “watered down” targets that will fail to prevent climate catastrophe. For real change to happen, there must be international, binding mandates committing to investing in sustainable change. When there is a legal imperative to change from the very top of the hierarchy, the trickle-down impact could be enormous. COP 26 was a chance to make these binding changes. Instead, we witnessed a selfish show of tokenism and greenwashing. The goal of the conference, and the Paris Climate Agreement, was to put plans in place that limit global warming to 1.5 degrees centigrade. The conference organisers themselves admit that the pledges do not go far enough – and experts estimate that if all pledges are achieved on schedule global warming could reach 2.4 degrees centigrade – meaning mass devastation. So why the failure to act? Where countries should have focused on collective efforts and pooling expertise for the benefit of all, too many were instead fixated on immediate financial interest or personal political gain. Without global co-operation, any efforts from others will be useless. The absence of some of the world’s largest polluters, including Russia and China, from the conference was symbolic of the lack of importance some are placing on the crisis. While countries such as the Maldives and Tuvalu desperately plead for change to reverse already urgent situations – with homes quite literally vanishing into the sea – the forces of power simply looked the other way.

Many of the actions that have been taken are also of questionable benefit. Numerous companies have pledged “net zero” carbon emissions – where any emissions are offset by funding sustainable projects. What we really need are commitments to “actual zero” – where carbon emissions are eradicated entirely. The concept of net zero can be seen either as a stepping-stone, or as laziness. The global attention garnered by COP 26 attests to the growing awareness and pressure from individuals when it comes to climate change – and this is one small positive to come out of the convention. While the conference itself was a policy disaster, the related groundswell of passion, creativity and determination shown by a growing number of climate activists provides hope that all is not yet lost. If we all take up the mantle of sustainable responsibility, the pressure on governments to act will grow to the point where it necessitates dramatic change.

“Our fragile planet is hanging by a thread. We are still knocking on the door of climate catastrophe." UN secretary general Antonia Guterres

introducing the new generation ELECTRO-SONIC IONZYME® DF MACHINE Environ’s new generation DF Machine has been reimagined and redesigned to include new features and modernised functionality delivering an enhanced, intuitive user experience and optimised safety for Skincare Professionals and clients.

PRICE: €5,300+VAT

MODERN & COMPACT. POWERFUL & PROVEN. NEW FEATURES: » Hand activated sonophoresis probes for face and body, in place of roller » New touch screen functionality » 5 Pre-set treatment programmes » Multifunctional dial » Visible iontophorisis output » Timer prompt » Insulated clips

BENEFITS: » » » » » » »

Compact Enhanced user experience Face and body treatments Safe Non-invasive Versatile Customisable treatment functionality

CALL 01 562 1444 TO ORDER YOURS TODAY OR EMAIL ORDERS@IIAA.EU

INTRODUCING E-LEARNING

Our international eLearning platform just launched in New Zealand

Advanced Nutrition Programme ™

E-LEARNING

Refresh your knowledge, upskill your staff and enhance your clients’ results with eLearning. This entirely digital platform is a modern, flexible and accessible way to elevate your skin health knowledge and understanding – whenever it suits you. The benefits:

1. Self-paced learning to accommodate individual needs.

2. Ongoing access to updated content. Refresh your memory and skills 24/7.

3. Engaging and innovative learning experience.

LOG IN NOW AND START LEARNING If you have already attended the One Day Advanced Nutrition Programme™ Course or Skin Refresher Course in 2021, please contact us at sign-up@advancednutritionprogramme-e-learning.com to receive access to the portal.

Salon of the Year is returning for 2022, and it’s time to start planning. This month, we unveil the entry criteria for each of our awards, giving you and your team the opportunity to level-up up your salon’s success over the coming months. The past 18 months have tested the entire beauty industry beyond anything we could have expected. As we continue progress towards a brighter future, there is no better time to celebrate the renewed successes of our salon network. The Salon of the Year Awards 2022 will spotlight the commitment and ingenuity of salons and individual skincare professionals bouncing back to recover and thrive over the coming year. For 2022, we will be taking into account revenue targets from the last year, and the deadline for meeting these targets is 28th February 2022. To help you achieve and surpass your goals, your business development manager will be happy to share advice on how to maximise revenue and ensure your business bounces back stronger than ever. We can’t wait to see what you achieve over the coming year, and we could not be more excited to celebrate your triumphs together next year.

DECEMBER 2021 17

CRITERIA FOR SALON OF THE YEAR AWARDS 2022 BEST NEWCOMER OF THE YEAR (UK AND IRELAND)

BUSINESS GAME CHANGER (UK AND IRELAND)

•

Joined iiaa network between 1/3/21 - 28/2/22

•

3 Brand Stockist

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High visibility of iiaa brands (in salon) through POS and merchandising

Salon that has made a significant contribution to increasing brand awareness for our brands through social activity and website improvements.

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Premium level social media activity, insta lives, stories & posts

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Professional website with prime brand positioning of iiaa brands, full compliance with online selling T & c's showing the premium nature of the brands

Purchased a healthy mix of Professional vs Retail products (12% of total purchases must be from our professional range as a minimum)

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Participated in our workshop offerings.

•

Must be in double digit growth versus last year (minimim spend required 5K pa for 2 rooms or less/10K pa for 3 rooms or more).

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Training up to date. Delivered exeptional growth through creative initatives

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Full Environ® professional treatment offering

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Engagement in online workshop offerings

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Positive use of digital asset library (Image Relay)

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Business initiatives implemented to launch with excellence

SALON OF THE YEAR (UK AND IRELAND)

SALON OF EXCELLENCE (UK AND IRELAND) PLATINUM, GOLD, SILVER, BRONZE •

3 brand stockist - Ambassador of Feed Fortify Finish (Advocacy of brands and iiaa engagment)

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High visibility of iiaa brands (in salon and online) through POS , merchandising and online assets

•

Professional website with prime brand positioning of iiaa brands, full compliance with online selling T&C's showing the premium nature of the brands

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Salon in Growth versus last year

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Positive use of social media channels to promote iiaa and our brands , through all channels, instagram lives, stories & regular engaging posts

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Full Environ® professional treatment offering

The salon must show commitment to enviromentally friendly initatives including but not limited to:

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Positive use of digital asset library (Image Relay)

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Engagement in online workshop offerings

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Recycling and reducing plastics, especially single use.

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Training up to date

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Investing in eco friendly cleaning products

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Adopting energy saving practices

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Switching to electric vehicles

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Promoting green initiatives through social media

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Registered for iiaa reycling inatiative.

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Encouraging clients to take up similar practices

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3 Brand Stockist

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Maximum 4 trading locations

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Combined salon turnover in growth vs prior year

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Highest revenue achievement in our financial year

GREEN SALON OF THE YEAR (UK AND IRELAND) Salons should send 300-500 words detailing the initiatives their salons are taking to to minimise their impact on the enviroment.

Please Note:

THERAPIST OF THE YEAR (UK AND IRELAND) •

The Therapist is nominated by salon owner or the Salon Owner can nominate themselves

•

Submit a case study: Before and after pictures along with a client and therapist narrative (Submission must include a signed client consent form)

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Correct iiaa protocol must be applied for consultation (in salon or virtual) treatment and/ or product plan

•

Therapist Training should be up to date

•

Preference will be given if all 3 brands are used in treatment and /or product plan. No other branded products or treatment to be included

*Salon revenue in our financial year 1st March - 28th February 2021/22 **Salon must have 2 full years trading on our finanical year ©iiaa Ltd. For professional use only, not for redistribution. No aspect of this publication may be reproduced for any purpose, including photography of any of the pages for posting on social channels, websites or printed material.

DECEMBER 2021 18

Vitamin A & Retinol labelling update

Following a recent update in EU regulations, the wording on the packaging of a select few Environ®products has been updated. You may notice that products containing higher strengths of vitamin A now include an additional note, stating: “do not use this product with other retinol containing skincare products”. Retinol and other vitamin A derivatives are safe and highly effective ingredients for skin health. They help fibroblast cells to function effectively, promote cell renewal, protect cell DNA and support normal collagen formation – among numerous other functions. Treating the skin with topical vitamin A delivers advanced skin health results and more youthful-looking skin. The messaging is a directive from the EU Scientific Committee and is based on unsubstantiated science linking high vitamin A intake to osteoporosis in the elderly in Scandinavian countries. The committee became concerned over the possible transmission of vitamin A from the skin into the bloodstream. We know from robust scientific research that this is physiologically impossible, as we do not have the correct enzymes to transfer vitamin A from the skin to the bloodstream. When vitamin A is applied to skin, it becomes “trapped” there and cannot be transferred to the blood in high levels. There is no evidence linking vitamin A in topical skincare to any negative effects that may occur with chronically high levels of vitamin A in the bloodstream. All Environ® products contain safe yet impactful levels of vitamin A, and have powerful, long-term benefits for skin health – which you and your clients have likely experienced first-hand.

To align with the new regulations, the higher stages of the step-up system have been altered slightly, changing which products you should recommend to clients and when. Look out for a dedicated eblast coming very soon, with full details and FAQs. As Environ® is sold globally, this new regulation is found on all packaging, however the regulation is only applicable in EU countries and does not apply outside of the EU. Dr Des Fernandes is highly regarded as a world leading authority on topical Vitamin A, with over 30 years of experience using high levels of topical Vitamin A both on himself and on many thousands of patients and trialists. He has never seen any adverse effects and in a recent test of his own bone density, physicians compared levels to that of a 20 year old rugby player. For more information, please consult your up to date Environ® training manual, or your copy Vitamin A Skin Science by Dr Des Fernandes. Additionally, the packaging has been updated to reflect that the products are safe for use during pregnancy. Environ® has always had strong scientific evidence that its products containing vitamin A are safe during both pregnancy and lactation, and we are pleased to see regulations finally reflecting the science on this front. With the exception of the Body Essentia Tri-Complex Contouring Cream, all Environ® products are safe for use during pregnancy. However, it is important to remember that during pregnancy the skin’s response to cosmetics may temporarily change and therefore should your client wish to continue using Environ, we advise the use of lower levels of vitamin A if the skin is sensitive.

Anti-Ageing with Dr Gaby

Every month our medical director Dr Gaby Prinsloo shares her insights and expertise on health, wellbeing and anti-ageing topics. This month: why breath-work is a smart tool for soothing stress.

s we approach the stress of the festive season, remember to … just breathe…

We usually don’t think about our breathing: it is just something our body does by itself. But how we breathe affects our mood, our health and our skin. Deep breathing, also referred to as belly breathing, diaphragmatic breathing or abdominal breathing, is a very effective tool for changing your physical, emotional, and mental state. One of the main ways that deep breathing improves our health and skin, is through the activation of the relaxation response. This is a state of rest, in which we feel calm, we digest food effectively and our bodies heal. It is the opposite of the stress (fight-flight) response. When we are stressed, blood flows to our muscles and away from skin and digestion. Stress hormones such as cortisol increase, leading to inflammation, flare ups of problem skin conditions such as eczema, psoriasis and acne, delayed skin healing and accelerated aging. The relaxation response can reverse many of these changes. While it can be elicited in many ways, one of the best is controlled, deep breathing. When we breathe deeply, a signal is sent from the lungs to the brain which changes the activity of the autonomic nervous system (the part of the nervous system responsible for controlling our stress and relaxation responses). The brain calms down and sends a message to the rest of the body to relax. Cortisol levels lower, inflammation decreases, digestion improves and our capacity to heal increases. There are many different breathing techniques which elicit the relaxation response. All of them have benefits, so it is

Deep breathing, also referred to as belly breathing, diaphragmatic breathing or abdominal breathing, is a very effective tool for changing your physical, emotional, and mental state.

worth experimenting to find the ones that you enjoy. The advantage of deep breathing exercises is that you can practice anywhere, anytime. For those new to the practice, a good way to start is with a basic slow breathing exercise. Find a comfortable place to sit or lie. Focus your attention on your breathing. Notice the air moving in and moving out. Breathe in slowly though your mouth or nose, and allow your chest and belly to expand. (You can place a hand on your lower belly to feel it expanding fully if that helps.) When your lungs feel full and before you start to strain, let yourself exhale slowly and steadily. If you are not used to breathing slowly, it helps to purse your lips throughout the breath, as if you are breathing through a straw. With each breath, slow your breathing down as much as you can without straining. Notice how you feel throughout the whole process. You will find your body starting to relax. For most people, the optimal rate to get maximum benefit is around six breaths per minute (five seconds in and five seconds out). This is much slower than you may be used to. If you feel dizzy or light-headed at first, you might need to breathe a bit faster for the first few sessions until you feel comfortable. Your body will get used to it. It is also important to pay attention to the ratio of inhalation and exhalation. When we breathe in, our stress response is activated. When we breathe out, our relaxation response is activated. When you want to focus on something and get into the zone, you should aim for an equal inhalation and exhalation. This creates the optimal balance of stress and relaxation for us to perform at our best. If you are feeling very stressed and need to relax (especially when trying to get to sleep) focus on a prolonged exhalation. Aim to practice slow, deep breathing for 10 minutes once or twice a day. The optimal is around 20 minutes a day, however if that is too much initially, you can gradually build up to it. Regular daily practice is essential! The more you practice, the more effectively and quickly your body responds, and the longer the benefits last. We need to activate the relaxation response daily to consistently decrease inflammation and improve our health and our skin.

DECEMBER 2021 20

iiaa news

A NEW

ERA

It is the beginning of a new era for the iiaa, as we move out of our head offices in Priestley Way, North London. 12 Priestley Way has been home to the iiaa for 8 years, and during our time overlooking the Welsh Harp nature sanctuary, the business has experienced significant growth as we have developed our brands and services. As we embrace the exciting new skincare landscape, we are transitioning to contemporary, upgraded new offices in London Bridge, SE1. We will move into our new premises in January 2022. We are sure our new, wellconnected central location will be a welcome change for stockists visiting us for practical training and meetings. The new offices are currently being prepared for the iiaa, and until we move in, all staff members will be working from home. They can be contacted in the normal manner during office hours. Moving forward, stockists will no longer be able to collect orders from Priestley Way. If you wish to collect orders in person, you must instead collect them from our Hemel Hempstead warehouse. If you wish to do this, please inform your KIT team member when placing your order. Our London practical training courses will recommence in January 2022, once our SE1 offices have opened. During this pause, our industry-leading virtual training remains available for stockists, and can be booked by contacting the training department. Of course, there is no change to our training schedule in our other regional training centres. If you have any questions, please contact Customer Services on 0208 450 2020 or email customerservices@iiaa.eu. We look forward to sharing more details of our new office space in due course and welcoming you into our new home in the New Year.

DECEMBER 2021 21

Festive season opening hours and shipping days Season’s Greetings from the iiaa Another whirlwind of a year is drawing to a close, and with the festive season in full swing, we want to thank our network of stockists for your loyalty and support this year. All of us at the iiaa send you the warmest of season’s greetings. After the tumult of 2020, this was a year spent gradually getting back to reality – and once again we applaud the tenacity and creativity of all the professionals in our network while times have been tough. We hope you and your teams have a restful holiday season, and that the New Year brings you good health, prosperity and new achievements. Our offices are closed over the festive break: we will close at end of business on Thursday 23rd December 2021 and re-open on Tuesday 4th January 2022. The Last shipping days before the 25th December are as follows: UK: Tuesday 21st December 2021 Ireland: Friday 17th December 2021

As online selling remains an important priority for the professional beauty industry, we remind our stockists that the iiaa has rigorous terms and conditions relating to the sale of Advanced Nutrition Programme™, Environ® and jane iredale via the internet. A reminder that any direct or indirect sales of iiaa Brands' products by stockists via any third party website such as eBay and Amazon is not permitted. In addition, all stockists must complete a client consultation before supplying any Environ® product. Our full terms and conditions can be found on the iiaa. eu website. Please make sure to read these carefully. These terms and conditions are in place to protect clients, therapists, salons and brands, and to enable the iiaa to empower you and your clients with our world-leading products and treatments. We know that this issue greatly concerns our loyal stockists, and we assure you we close all accounts committing non-compliance. Most recently, we closed down an account responsible for a large proportion of non-compliant sales on a third party website, and we are continually working to identify additional culprits.

jane iredale product updates The full list of product updates can now be found in our asset library. You can access it at: IMAGE RELAY/IIAA/NEWS/JANE IREDALE/PRODUCT UPDATES

iiaa News

ATTENTION: Third-party selling

DECEMBER 2021 22

Price changes Since 2020, we have absorbed an increase in both supply chain, logistics, packaging, and ingredient costs of our products. During the past year some ingredients have experienced double-digit increase – in fact, some actives have more than doubled in cost. There comes a time when we are forced to introduce a minimal increase on our prices to continue investing in our formulations and materials. However, where possible, we have been able to decrease prices on certain products due to fluctuating costs, to offset increases elsewhere. Please find below a list of products with slight price adjustments. No other products outside of this list have been affected. Updated wholesale and retail price lists can be found on our digital asset library, image relay. These prices are effective from 1st January 2022. ENVIRON® W/S EXISTING

W/S RRP INCREASE/ EXISTING DECREASE

RRP INCREASE/ DECREASE

Vita-Antioxidant AVST Gel

€28.50

€30.00

€57.00

€ 60.00

Vita-Antioxidant AVST Moisturiser 1

€28.50

€30.00

€57.00

€ 60.00

Vita-Antioxidant AVST Moisturiser 2

€28.50

€30.00

€57.00

€ 60.00

Vita-Antioxidant AVST Moisturiser 3

€28.50

€30.00

€57.00

€ 60.00

Vita-Antioxidant AVST Moisturiser 4

€31.00

€34.00

€62.00

€ 68.00

Vita-Antioxidant AVST Moisturiser 5

€31.00

€34.00

€62.00

€ 68.00

€29.50

€30.50

€59.95

€61.00

€23.00

€25.00

€46.00

€50.00

Tri-Peptide Complex Avance Moisturiser

€53.00

€49.50

€106.00

€99.00

Tri-Peptide Complex+ Avance Elixir

€58.00

€55.00

€116.00

€110.00

Oil Free Eye Make-Up Remover

€13.50

€14.50

€27.00

€29.00

Dual Action Pre-Cleansing Oil

€13.50

€14.50

€27.00

€29.00

Mild Cleansing Lotion

€22.00

€23.50

€44.00

€47.00

Low Foam Cleansing Gel

€22.00

€23.50

€44.00

€47.00

Hydra-Intense Cleansing Lotion

€23.00

€25.00

€46.00

€50.00

Sebu-Wash

€19.50

€20.00

€39.00

€40.00

Sebu-Tone Clarifier

€17.00

€17.50

€34.00

€35.00

Concentrated Alpha Hydroxy Toner

€25.00

€27.00

€50.00

€54.00

Cosmetic Focus-CIT®

€19.50

€21.50

€39.00

€43.00

Cosmetic Roll-CIT®

€41.00

€44.00

€82.00

€88.00

Skin essentiA®

Focus Care™ Moisture+ Vita-Antioxidant Hydrating Oil Caps Focus Care™ Radiance+ Intense C-Boost Mela-Even Cream Focus Care™ Youth+

iiaa News

Cleansers

Toners

Roll CITs

DECEMBER 2021 23

ADVANCED NUTRITION PROGRAMME™ W/S EXISTING

W/S INCREASE

RRP EXISTING

RRP INCREASE

Skin Accumax ™ 60

€26.00

€27.50

€52.00

€55.00

Skin Accumax ™ 120

€45.00

€46.50

€90.00

€93.00

Skin Antioxidant

€19.50

€21.00

€39.00

€42.00

Skin Complete 120

€29.50

€31.50

€59.00

€63.00

Skin Omegas+ 60

€18.00

€19.50

€36.00

€39.00

Skin Omegas+ 180

€40.00

€41.50

€80.00

€83.00

Skin Clear Biome™

€34.00

€36.00

€68.00

€72.00

Skin Youth Biome™

€34.00

€36.00

€68.00

€72.00

Skin Vit A+

€12.70

€13.75

€25.50

€27.50

Nail Science

€16.00

€18.00

€32.00

€36.00

Omega 3

€9.50

€12.00

€19.00

€24.00

Probiotics (NEW name "BIOME POWDER" from January 2022)

€11.00

€13.50

€22.00

€27.00

Skin Range

€

iiaa News

Wellbeing Range

DECEMBER 2021 24

press highlights & social buzz Advanced Nutrition Programme PBL Magazine online featured Advanced Nutrition Programme Festive 2021 collection in an article titled ‘Christmas Beauty Essentials: The Ultimate Festive Guide For 2021,’ with Flawless Future Skin as the collection highlight.

MUA Alice Theobald shared her love for Advanced Nutrition Programme™ Immunity Intelligence during the cold season.

Content creator Ksenija Selivanova shared her perfect Environ® body care routine. Source: Instagram the_moments

Source: Instagram/ wonderlandhairandmakeup

Daily Mail and Mail Online featured Environ® Focus Care Moisture+ Vita-Antioxidant Hydrating Oil Capsules, sharing that Silent Witness star Emilia Fox swears by them for youthful glow.

jane iredale Beyond Lash Volumising Mascara launch shared on trade title PBL Magazine online. MUA Em-J trialling the new Beyond Lash Volumising Mascara. Source: Instagram/oh.emj

www.iiaa.eu | Follow us on Instagram and Facebook @iiaaLtd. ©iiaa Ltd. For professional use only, not for redistribution. No aspect of this publication may be reproduced for any purpose, including photography of any of the pages for posting on social channels, websites or printed material. Please note skin health products are not intended to diagnose, treat, cure or prevent any disease. Printed on recyclable, sustainably sourced paper. Carbon balanced by Cambridge Printing Solutions in accordance with their environmentally responsible print programme. TERMS & CONDITIONS FOR IIAA STOCKISTS ARE SUBJECT TO CHANGE AND DECEMBER OCCASIONALLY BE UPDATED. FOR THE LATEST VERSION PLEASE VISIT WWW.IIAA.EU