PERSONAL LINES
FALSE ADVERTISING, UNFAIR TRADE PRACTICES AND PUFFERY 4:59 a.m. That’s when my blood began to boil. That’s when I woke up this morning with my iPod Mini earbuds delivering me a radio commercial for Gabi, an online insurance quoting service that claims to be able to provide 40 or more insurance quotes for auto and home.
agent. We don’t replace the insurance company, we just help you shop. Our product is a free tool that helps you compare auto and home insurance rates across top providers and finds you the cheapest rate for YOUR EXACT COVERAGE.” [EMPHASIS added] According to the “Gabi Personal Insurance Agency” YouTube channel:
According to their web site, users “Save on average $961 per year.” Their YouTube channel cites savings by some users of close to $2,500.
“Americans overpay for car insurance by over 37 billion dollars a year.”
I found the following statements on their web site:
“Gabi came back with some quotes for the EXACT SAME car insurance.” [EMPHASIS added]
“Gabi uses the account credentials to your current insurance account (or a PDF of your policy declarations page) to learn about your current coverage details, so you don’t have to input them manually. We use those details to get you APPLES-TO-APPLES comparisons for the SAME COVERAGE from other insurance providers to find the best rate. If you don’t want to use this feature, you can manually enter your information and select coverages to get a quote.” [EMPHASIS added] “Gabi is an online insurance broker and 12 | FEBRUARY 2022 |
wisconsin INDEPENDENT AGENT
And, according to a user:
Hanno Fichtner, Founder & CEO of Gabi says that Gabi: “…ANALYZES your existing policy and finds you the best rate for the SAME COVERAGE.” [EMPHASIS added] A YouTube review from” Common Cents Mike” includes these statements: “They’re gonna do an ‘apples to apples’ comparison of your existing policy by one of two ways….”
