Design Look Book : iLana Kapp September 2018

Design•Look•Book

Identity design

PRINT DESIGN

DIGITAL design

LAYOUT

PROFILE

I have loved images all my life, and it only was natural to find myself in a creative career where I could work with them every day. While I was studying I supported a printhouse with designs and repro work. After I graduated from the University of Pretoria in South Africa, in 2001 I found a job as a layout artist at an auctioneer house where I designed the advertisements and marketing material for upcoming auctions. Eventually I became an in-house designer for a consulting firm, handling all the materials related to marketing & branding. Later I was a graphic designer at a design studio in Pretoria.

Right now I’m a freelance designer and mom. I continue to create new designs for clients, from logos to corporate identities and branding. Including marketing material, advertising (both for digital or print) and websites. I am developing my illustration skills and buidling on photography knowledge.

I could easily sum myself up in the words of William Blake: «I must create a system or be enslaved by another man’s. I will not reason and compare; My business is to create»

Tel:

E-MAIL:

021 085 90427

kapp.ilana@gmail.com

I AM Passionate about

I AM Particularly fond of working with

Contact

for your information

At home I care for a 5 year-old, and still love to paint and create arty things. We enjoy the outdoors and visiting new places to learn about our diverse culture in Wellington. And then there is always time for exploring the neighbourhood with my golden retriever!

Creative conceptualisation & execution

Logo/Identity Design - as well as implementing (corporate) identity design Art, Culture & Animals

PUBLICATIONS

issuu.com/ilanakapp

WEBSITE

www.curiouskitten.co.za

I have these skills to get the work done

Books & layout projects

Graphic Design

Stationery & invitations

Layout

Branding & advertising

Photography & photo editing

linkedin:

linkedin.com/in/ilanakapp

BEHANCE

behance.net/ilana

1 IDENTITY DESIGN 2 PRINT DESIGN

DESIGN CONTENT

Content

Through identity design a brand visually communicate with it’s target audience. Brand identity is the combined visual message displayed through the brand name, logo, style and visuals. I love creating a logo and the whole visual package that goes with. I use the whole Adobe Creative Suite to create my designs.

A subset of graphic design and a form of visual communication used to convey information to an audience through intentional aesthetic design printed on a tangible surface, designed to be printed. I have a lot of experience designing for print. From large scale posters and exhibition stand materials to stationery. The list of things I created over the years include, but is not limited to packaging materials and labels; businesscards, brochures and flyers; invitations and other event stattionery. Mostly I use the Adobe Creative Suite, some service providers prefer Corel Draw. I really enjoy working with vectors.

3 DIGITAL & WEB DESIGN 4 LAYOUT

In our electronic era everything needs to be available digitally or online. On websites and phones. I am comfortable designing webgraphics, e-banners, presentations and any other digital graphics. I’ve had clients who wanted an electronic invitation to their wedding, which was a great learning experience but a fun one too. I use the Adobe Creative suite to create these graphics and I am comfortable with html/web programming to aid my webdesigns.

Page layout is the part of graphic design that deals in the arrangement of visual elements on a page. It generally involves organizational principles of composition to achieve specific communication objectives. The layout of books and catalogues and annual reports is one of my favourite things to do. This very look book was done in Adobe InDesign, with the help of the rest of the Adobe Creative Suite.

identity IDENTITY DESIGN

LOGO Design

A few of the logos I designed over the years.

identity

Funky Shutter Photography

EVANZYL COUTURE

Logo & identity design for a photographer specialising in a variety of photo services.

A new tailor-made, boutique clothing line.

Focusing on designer plus-size clothing

HENRY VAN DYK | MUSIC PERFORMER

Flying Free Dance Studio

Visual identity for a South African singer, songwriter and performer in the music industry.

THEBE PLATFORM Logo & identity design for an events and function company, specialising in corporate social support.

Logo & identity design for a dance studio.

CHAWANTE PIXELS Identity design for a photography studio specialising in family portraits.

LOGO Design

identity

Little Wise Owls Pre-school I created the total brand and supporting graphics for this pre-school. The creative work included flyers and their website. Shown here business cards and letterhead and notebooks to name a few.

LOGO Design

identity

Betty Ford Action Cricket I created a logo and graphics for an amateur action cricket team.

This includes branding: e-mail update banner, cap & t-shirt

LOGO Design

identity

LETHABONG IS A HEALTH AND LIFESTYLE CENTRE I created a logo and identity, with stationery, marketing material and signage for this new business a few years ago. Shown here logo, letterhead, business cards and note slip.

rint PRINT DESIGN

rint PRINT DESIGN

LADIES AT LARGE This is a new business desiging clothing for the fuller figure. I designed the whole brand. My work included signage and a variety of materials. Shown here flyer back and front, labels and business card.

rint PRINT DESIGN

RSA TSHWANE An established fruit and vegetable business - I created lots of stationery for their events. Shown here is year-end function invitations.

rint PRINT DESIGN

EXTRA Printed materials done for clients.

Flyers and businesscards.

igital DIGITAL & WEB DESIGN

igital WEB DESIGN

www.henryvandyk.co.za Full webdesign for a music performer in South Africa.

*I designed the logo as well as all the branding.

www.littlewiseowls.co.za

www.leonardnourse.com

Full webdesign for a pre-school showcasing all they offer to their young learners.

Full webdesign for an author of children stories based in the USA.

*I designed the logo as well as all their branding. I used my photography and illustration skills to have extra visuals for this website.

igital Electronic invitation

ELECTRONIC WEDDING INVITATION This couple wanted to be ÂŤpaper lessÂť and we designed an electronic invitation for their wedding allowing guests to confirm their attendance to the wedding, add extra notes and request a special song for the ceremony. The bride received all the information electronically. A very 21st century approach to design solutions

igital DIGITAL Banners & Advertising

DIGITAL ADVERTISING A few digital advertising and banners for concerts

layout

Layout

Layout Book Layout

PHOTO BOOK LAYOUT (FOR SELF PUBLISHING AUTHOR) When I worked for a graphic design studio I was the main designer and layout artist for a self publishing author who wrote a book about butterflies. This was a labor of love on many levels.

Layout MUSIC CD Layout

CD LAYOUT FOR PERFORMING ARTIST I’ve been working with this performing artist, designing his material and website for a year when he requested I do the layout and branding for his new CD. This was a exciting project to work on.

View the pages on https://issuu.com/ilanakapp/docs/henryvandyk-cd

Layout CATALOGUE

PRODUCT CATALOGUE This client needed a catalogue to showcase the corporate clothing available. I was involved with the photography and then the concept and layout of the entire book. An electronic version is available to view on https://issuu.com/ilanakapp/docs/rsa-clothing-catalogue

Fin

This Look Book Showcase some of my design work, more work online 0 Hardcopy portfolio with an interview WEBSITE

www.curiouskitten.co.za

PUBLICATIONS

issuu.com/ilanakapp

linkedin:

linkedin.com/in/ilanakapp

BEHANCE

behance.net/ilana