DIGITAL design
PRINT DESIGN
Identity design
Design • Look • Book
Updated March 2019
PROFILE
I have loved images all my life, and it only was natural to find myself in a creative career where I could work with them every day. While I was studying I supported a printhouse with designs and repro work. After I graduated from the University of Pretoria in South Africa, in 2001 I found a job as a layout artist at an auctioneer house where I designed the advertisements and marketing material for upcoming auctions. About two years later I became an in-house designer for a consulting firm, handling all the materials related to marketing & branding. Fast forward another couple of years I found myself working for a design studio in Pretoria as one of the senior designers. Right now I’m a freelance designer and mama. I continue to create new designs for clients. My work includes but are not limited to logo design and corporate identities or branding. Various marketing material, advertising (both digital and print) and websites. On a personal level I am sharpening my illustration skills and buidling on my photography (especially flat-lay or styled) knowledge. At home I care for a 5 year-old girly girl, and still love to paint and create arty things. We enjoy the outdoors and visiting new places to learn about our interesting culture in Wellington. And then there is always time for exploring the neighbourhood with my golden retriever! I like to sum myself up in the words of William Blake: «I must create a system or be enslaved by another man’s. I will not reason and compare; My business is to create»
Tel:
E-MAIL:
WEBSITE
kapp.ilana@gmail.com
www.ilanakapp.design
I AM Passionate about
I AM Particularly fond of working with
I have these skills to get the work done
Books & layout projects
Creative conceptualisation & execution
Stationery & invitations
Creating graphics for print or digital use with the Adobe Suite
Contact for your information
021 085 90427
Colour! I take the rain because it gives me rainbows... Nature; caring for the earh Animals Arts & Culture
Branding & advertising
Photography & photo editing
Kindess!
PUBLICATIONS
issuu.com/ilanakapp
linkedin:
linkedin.com/in/ilanakapp
BEHANCE
behance.net/ilana
1 IDENTITY DESIGN
Through identity design a brand visually communicate with it’s target audience. Brand identity is the combined visual message displayed through the brand name, logo, style and visuals. I love creating a logo and the whole visual package that goes with it to represent the brand to its users or clients. I use Adobe Creative Suite; Illustrator, InDesign (for books and layout projects with more pages); Photoshop and from time to time, when it’s necessary I also Corel Draw.
Content DESIGN LOOK BOOK CONTENT
2 PRINT DESIGN
A subset of graphic design and a form of visual communication used to convey information to an audience through intentional aesthetic design printed on a tangible surface, designed to be printed. I have a lot of experience designing for print. From large scale posters and exhibition stand materials to stationery. The list of things I created over the years include, but is not limited to packaging materials and labels; businesscards, brochures and flyers; invitations and other event stattionery.
3 DIGITAL DESIGN
Mostly I use the Adobe Creative Suite; Illustrator, Photoshop, InDesign, some service providers prefer Corel Draw. I really enjoy working with vectors.
In our electronic era everything needs to be available digitally or online. On websites and phones. I am comfortable designing webgraphics, e-banners, presentations and any other digital graphics. I’ve had clients who wanted an electronic invitation to their wedding, which was a great learning experience but a fun one too. To create these graphics I use Adobe Photoshop and Dreamweaver and I am quite knowledgable and comfortable with html/web programming to aid my webdesigns.
identity IDENTITY DESIGN
A few of the logos I designed over the years.
identity LOGO Design
LITTLE WISE OWLS PRE-SCHOOL
IZANDLA ZETHU CONSULTING
A pre-school in our previous neighbourhood.
An IT consulting firm.
HENRY VAN DYK | MUSIC PERFORMER
OLEBOGENG EVENTS SOLUTIONS
South African singer, songwriter and performer in the music industry.
An events and function company, specialising in corporate social support.
CELEBRATION OF DOGS
CHAWANTE PIXELS
A fun side project/proposal for an internet business. This logo was not used.
A lifestyle photography studio specialising in family portraits.
dentity LOGO Design
Little Wise Owls Pre-school I created the total brand and supporting graphics for this pre-school. The creative work included flyers and their website. Shown here business cards and letterhead and notebooks to name a few.
dentity LOGO Design
Betty Ford Action Cricket I created a logo and graphics for an amateur action cricket team. This includes branding: e-mail update banner, cap & t-shirt
dentity LOGO Design
LETHABONG IS A HEALTH AND LIFESTYLE CENTRE I created a logo and identity, with stationery, marketing material and signage for this new business a few years ago. Shown here logo, letterhead, business cards and note slip.
rint PRINT DESIGN
Print PRINT Design
LADIES AT LARGE This is a new business desiging clothing for the fuller figure. I designed the whole brand. My work included signage and a variety of materials. Shown here flyer back and front, labels and business card.
rint PRINT Design
RSA TSHWANE An established fruit and vegetable business - I created lots of stationery for their events. Shown here is year-end function invitations.
Print PRINT Design
EXTRA Printed materials done for various clients. Flyers and businesscards.
rint BOOK LAYOUT
PHOTO BOOK LAYOUT (FOR SELF PUBLISHING AUTHOR) When I worked for a graphic design studio I was the main designer and layout artist for a self publishing author who wrote a book about butterflies. This was a labor of love on many levels.
Print MUSIC CD LAYOUT
CD LAYOUT FOR PERFORMING ARTIST I’ve been working with this performing artist, designing his material and website for a year when he requested I do the layout and branding for his new CD. This was a exciting project to work on. View the pages on https://issuu.com/ilanakapp/docs/henryvandyk-cd
rint PRODUCT CATALOGUE LAYOUT
PRODUCT CATALOGUE This client needed a catalogue to showcase the corporate clothing available. I was involved with the photography and then the concept and layout of the entire book. An electronic version is available to view on https://issuu.com/ilanakapp/docs/rsa-clothing-catalogue
igital DIGITAL Design
igital WEB Design
www.henryvandyk.co.za
www.littlewiseowls.co.za
www.leonardnourse.com
Full webdesign for a music performer in South Africa.
Full webdesign for a pre-school showcasing all they offer to their young learners.
Full webdesign for an author of children stories based in the USA.
*I designed the logo as well as all the branding.
*I designed the logo as well as all their branding. I used my photography and illustration skills to have extra visuals for this website.
New website is under construction
igital ELECTRONIC INVITATION Design ELECTRONIC WEDDING INVITATION This couple wanted to be ÂŤpaper lessÂť and we designed an electronic invitation for their wedding allowing guests to confirm their attendance to the wedding, add extra notes and request a special song for the ceremony. The bride received all the information electronically. A very 21st century approach to design solutions
igital BANNERS & ADVERTISING DIGITAL ADVERTISING A few digital advertising and banners for concerts
Fin
This Look Book Showcase some of my design work, more work online 0 Hardcopy portfolio with an interview WEBSITE
www.ilanakapp.design
PUBLICATIONS
issuu.com/ilanakapp
linkedin:
linkedin.com/in/ilanakapp
BEHANCE
behance.net/ilana