iLana Kapp Portfolio May 2020

Graphic Design Portfolio This portfolio is a brief overview of my extensive graphic design experience...

There is more variety online at www.ilanakapp.design or with an interview The areas covered here include:

May 2020 Web: ilanakapp.design • Mail: kapp.ilana@gmail.com • Mobile: 021 085 90427

Visual IDENTITY & BRANDING Marketing & Promotional Material Page Layout Posters, Banners & Signage Books, Publications & Reports digital Design

Designer Profile UNIVERSITY OF PRETORIA, SOUTH AFRICA Bachelor of Arts Degree in

VisualCommunication

Graphic Design Proficiencies

Adobe Creative Suite: including Photoshop, Illustrator, InDesign, Mailchimp, After Effects, Wordpress, HTML Microsoft Windows & IOS / Mac

Experience after graduation

Key Graphic Design Skills

Freelance Graphic Designer January 2017 - current

Conceptual design in Design & layout:

Graphic Designer & Owner/Curious Kitten Studio May 2011 - December 2016

Visual communication

advertising, marketing, promotional material and

stationery, books, reports and publication as well as signage, posters and banners

Full-time Mamma/Part-time Designer April 2013 - April 2014

Conceptual design in Digital Design: website design and

Graphic Designer/Art2Print Studio/contract March 2012 - March 2013

and newsletters and presentations

In-house Graphic Designer/Business Enterprises January 2006 – April 2011 Desktop Publisher/Business Enterprises June 2004 - December 2005 Layout Artist/BidCo Auctioneers September 2002 - May 2004

management, online marketing, digital communications Manage graphic projects from concept to completion (including print process both litho and digital)

Visual identity & brand: design, implementation and development

Photography and photo editing

Illustration: digital and by hand

About

After I graduated from the University of Pretoria in South Africa, in 2001, I found a job as a layout artist at an auctioneer house where I designed advertisements and marketing material for upcoming auctions. About two years later I became an in-house designer for a consulting firm, handling all the materials related to marketing & branding. Fast forward another couple of years I found myself working as a freelance graphic designer creating graphics and website for a wide variety of clients.

In 2017 our family took an extended adventure and moved to New Zealand. We love the friendly and relaxed environment we now call home. Since moving I focused more on building our new home life, but continued to support old (and some new) graphic clients; mostly from South Africa. I would love to continue my graphic design career in New Zealand.

I have permanent New Zealand Residency and the right to work in New Zealand

Visual Identity Design & bRANDING Software for Visual Identity Design & Brandning Adobe Creative Suite: Illustrator for layout and graphics Photoshop for image correction or editing, InDesign for documents

Skills for Visual Identity Design & Brandning

Come up and design a concept and then create designs that are consistent while engaging the target audience, reflect the company involved.

Design and manage the production of marketing and promotional material, including digital platforms, advertisements, signage and other material.

Project Details

Corporate identity and branding package for a pre-school (freelance client) including certificates, letterheads, cards, flyers and other materials I designed & developed this pre-school’s website as well >> to view www.littlewiseowls.co.za

Logo & Branding Dance School Project Details

Dance School Freelance Client Corporate identity and branding for a dance school; including logo and marketing collateral.

Skills

Develop concept, manage the entire design project; develop a quality design to enhance the reputation of this dance school.

Marketing & Promotional mATERIAL Software for Marketing & Promotional Material & Page Layout

Adobe Creative Suite: InDesign for Layout of brochures and materials Photoshop for image editing, and for creating photo collages Illustrator for graphics and illustrations

Skills forMarketing & Promotional Material & Page Layout

Designing and overseeing the production of marketing and promotional material Produce designs that are consistent with the brand and identity while gaining attention of the target audience. Always attempt to reflect the company’s vision and mission and design cultural appropriate, aesthetic and visually pleasing material. Ensure designs are completed on time.

Project Details

Consulting Firm (as in-house designer) Tri-fold marketing brochure as part of marketing campaign for a specific division.

Marketing & Promotional mATERIAL Project Details

Corporate identity, from logo to signage for a new business that design and tailor make clothing for ladies. I designed the whole brand.

My work included signage and a variety of materials. Shown here flyer back and front, labels and business card.

Skills

Contribute to the positioning of the brand and support with marketing and promotional material.

Also see signage.

pAGE lAYOUT Page Layout Software

Project Details

Page Layout Skills

Health Centre Freelance client Lethabong is a health and lifestyle centre I created a logo and identity, with stationery, marketing material and signage for this new business a few years ago. Shown here logo, letterhead, business cards and note slip.

Adobe Creative Suite

Designing and overseeing the production of marketing and promotional material Produce designs that are consistent with the brand and identity while gaining attention of the target audience. Always attempt to reflect the company’s vision and mission and design cultural appropriate, aesthetic and visually pleasing material Ensure designs are completed on time.

Posters, Signage & bANNERS Software for Signage & Posters

Adobe Creative Suite: Illustrator for layout and print set-up Photoshop for image correction or editing, From time to tmie, some posters and signage is made-up in Photoshop as well Some large scale signage done in Corel Draw - I use the software prefered by print specialist.

Skills for Signage & Posters

Develop Concept, Manage the entire design project Involved with photography Editing of photos, colour correction etc Develop a quality design to enhance the profile or company or individual and continue to carry the brand Design and oversee the print production of final product.

Project Details

Concert poster for freelance client I enjoyed working with a performing artsit from South Africa on many of his projects, the classic concert was one of his collaborations, We worked on an Afrikaans version in previous years and had a bit of a re-brand for English during 2019.

Posters & Banners Performing Artist Project Deatils

Performing artist freelance client As a freelance designer, this performing artist approached me to re-do his image and marketing material. I supported with a variety of materials, from press release documents to his CD layout in 2016. His performances usually entail posters and other material (programs, tickets, flyers etc) related to the event that all need to speak to each other. His brand does not always need to be so strong, but more often the organisers needs a design that shows the theme.

More of the work done for him on my website or his website www.henryvandyk.co.za

Signage & pOSTERS Clothing Store Signage Skills

Design and oversee the production of signage, banners, posters, internal signage and other publicity material. Ensure all visual designs are consistent with the brand.

Project Details

Corporate identity for a new brand of clothing for the fuller figure. Shown here is shop signage, interior posters and advertisements.

Books, Publications & rEPORTS Software for Books, Publications & Reports

Adobe Creative Suite: InDesign for Layout, Photoshop for image correction or editing, Illustrator for vector graphics where necessary.

Skills for Books, Publications & Reports

Develop Concept and layout structure Manage entire design project Involved with photography Editing of photos, colour correction etc Develop a quality design to enhance the company profile and continue to carry the brand Design and oversee the print productionof final product.

Project Details Corporate Catalogue Freelance Client This client needed a catalogue to showcase the corporate clothing available. I was involved with the photography and then the concept and layout of the entire book. An electronic version is available to view on line https://issuu.com/ilanakapp

view online at https://issuu.com/ilanakapp/docs/rsa-clothing-catalogue

rEPORT bI-mONTHLY INDUSTRY INFORMATION Software

Adobe Creative Suite: InDesign for Layout, Photoshop for image editing, Illustrator for graphics and graphs, MS Word for processing, MS Excell for working with graphs.

Skills

Design a layout to suit large amount of text with a lot of graphs and statistics to showcase information. Manage the design and layout of the bi-monthly project.

Adapt graphics to suit new data Develop a quality design to easily populate the new information on a bi-monthly basis, export information for digital distribution and printing where appliable.

Project Details

Bi-monthly report. This was a freelance project for a new client who was doing research on IT leadership.He wished to present this report to IT experts on a bi-monthly basis. I had to populate the graphs and format the text to suit the layout. This document was mainly distributed electronically, but had to be ready to print as well.

book pHOTO pUBLICATION Software

Adobe Creative Suite: InDesign for Layout, Photoshop for photo correction & editing

(the client took most of the photos with a film camera; the photos was professionally scanned and I had to check and fix many of the colours)

Skills

Design a layout to suit a variety of visuals and information in a cohesant way Manage the entire design project Editing of photos, colour correction etc Develop a quality design to suit a photo book oBe aware of print process and oversee the print production of final product.

Project Details

There’s a Butterfly in my Garden Book as Studio Designer when I worked for a graphic design studio (Art2Print) I was the main designer and layout artist for a self publishing author who wrote a book about butterflies.

This was a labor of love on many levels because of my own love for nature and photography. I learned a lot about these lovely beings while working with this client.

This book is available to view in an interview

dIGITAL dESIGN Software for Digital Design Adobe Creative Suite: Photoshop Dreamweaver Wordpress Illustrator Mailchimp and Tiny Mail

Websites

I design websites and its graphics, comfortable with content management systems, including Wordpress) and comfortable with htnl code

www.littlewiseowls.co.za Full webdesign for a pre-school showcasing all they offer to their young learners. *I designed the logo as well as all their branding. I used my photography and illustration skills to have extra visuals for this website.

Skills for Digital Design

Layout and design for digital platforms, concept development for digital profiles and communications. Design and manage websites, banners, social media profiles. Design and implement newsletters and other publications

Newsletters

I created many newsletters on such mediums as Mailchimp. Comfortable desiging graphics and doing the setup and send out.

Newsletter for an environmental law update.

I designed the graphics and implemented the design on Mailchimp to send to a select target audience. This conference was repeated twice a year and the template was adjusted for the information.

Side Note on Digital Design

I have done a variety of work in the digital design field, some of which I cannot showcase online as some newsletters and publications are private. I am however very comfortable desiging for and supporting digital marketing and information.

Online Graphics

I design various online profiles, banners, digital advertising, as well as social media graphics.

Social media banner I design social media graphics to support clients marketing and publicity campaigns.

Banners and material is adjusted for various platforms.

dIGITAL dESIGN Project Detail

Electronic wedding invitation. Freelance client.

This couple wanted to be ÂŤpaper lessÂť and we designed an electronic invitation for their wedding allowing guests to confirm their attendance to the wedding, add extra notes and request a special song for the ceremony. The bride received all the information electronically.

A very 21st century approach to design solutions.

I designed a look and feel for how she wanted to show her wedding and then did the setup of the invitation with online software, enabled the database and started sending the invitation.

The invitation had click throughs to engage the viewers with photos and requests for the wedding.

I have these skills to get the work done Creative conceptualisation & execution Creating graphics for print or digital use with the Adobe Suite

WEBSITE

Photography & photo editing

www.ilanakapp.design

Creativity

Tel

021 085 90427

I AM Particularly fond of working with

E-MAIL

kapp.ilana@gmail.com

Books & layout projects Stationery & invitations & maps Branding & advertising

I AM Passionate about

Colour! I take the rain because it gives me rainbows...

Animals Nature; caring for the earth Arts & Culture Kindess!

BEHANCE

behance.net/ilana

PUBLICATIONS/ilanakapp issuu.com

linkedin

p linkedin.com/in/ilanakap

Graphic Design Portfolio