6 Strategies for
Leveraging Your Financial Literacy Program
by Onovative Marketing Team
As a trusted community advisor, banks are a valuable resource to raise awareness and encourage financial action through financial literacy programs. Not only will financial literacy programs help your account holders make wise financial decisions and foster goodwill but also result in more profitable account holders. Studies show that financially literate consumers are more likely to be engaged across multiple products resulting in both greater profitability and product utilization for your bank. With 55% of consumers looking to their financial institution as their primary resource for financial literacy, it’s a no brainer to incorporate financial literacy examples into your overall marketing strategy. Download our Marketing Communications Calendar for a full list of seasonal topics and events to ensure your financial literacy communications across channels are timely and relevant to your audience. To get you started on your financial literacy program, here are
six key strategies to help you incorporate financial literacy topics into your overall marketing plan.
1. Leverage Email Communications Existing account holders are much more likely to open your emails because of your ongoing relationship with them. Sharing financial literacy topics with your account holders via email is ideal to strengthen your relationships and position your financial institution as a helpful resource when it comes to all financial topics. Here are a couple of ways to incorporate financial literacy into your email communications: NEWSLETTERS: Add a regular financial literacy section to an existing e-newsletter. In each edition, share advice on a different topic such as budgeting, saving, debt management, home buying, or online/mobile banking updates. Don’t have an e-newsletter? Consider launching a quarterly e-newsletter to share updates and information with your account holders. May-June 2022 •
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