Digital Image Magazine June 2024

Bias against Plastic Denise Kirby examines

Impact

publisher

Image Publications Pty Ltd

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editor

Stephanie Gaddin

T > +61 449 775 494

E > editor@imagemagazine.com.au

advertising

Janet Maitland (Publisher)

T > +61 1300 001 393

E > info@imagemagazine.com.au

Welcome to the June issue of Digital Image Magazine. Heading into mid-year, our industry continues to evolve with a blend of innovation showcased by the many new product launches we’ve already seen at both FESPA Amsterdam and drupa Dusseldorf thus far.

We explore the latest advancements and innovative technologies that are pushing boundaries and transforming how we work. Our features include a look at Grafico and its recent collaboration with Dutton Automotive. We also examine cutting-edge technology and new installations, which are opening up new markets and improving productivity for many.

July will bring us Visual Impact in Brisbane, with the show returning to the city for the first time in 6 years. We will be there covering the latest developments and product launches .

Additionally, we delve into the challenges and opportunities of running a successful business in Australia. Our writers bring you business management and marketing insights, sales tips, financial year-end preparations, and industrial relations information with this month focussing on the Casual Employment amendments that will come into effect in August.

As always, we love to hear and share your stories. To stay up to date with the latest industry news and events visit imagemagazine.com.au, to register for our weekly newsletter and make sure to follow us and tag us @imagemaganz on social media. We look forward to seeing you at Visual Impact in Brisbane.

Warm regards, Stephanie

Editor

Photo: Messe Düsseldorf / ctillmann

Sign & Print Career Connections

The Sign & Print Career Connections program promoting careers in the print, sign, and graphics industries has been rolling out across Australia. Launched officially at the Victorian Careers & Employment Expo on 15 March 2024, the initiative attracted over 8,000 students, parents, and educators. The Melbourne event featured an engaging stand and ‘Try-A-Trade’ activities, with support from key volunteers Tina Mavris and John Watters from the Australian Schools Industry Partnership (AusSIP).

Following this, the program captured significant interest at the South Australian Careers & Employment Expo on 15 May 2024. Held at the Adelaide Showgrounds, the South Australia event saw participation from 10,50 0

attendees, including students, parents, and teachers. The initiative included hands-on activities and career guidance sessions, further supported by local TAFE experts and industry volunteers.

The program continued at the Queensland Careers & Employment Expo on 29 May 2024, hosted at the Brisbane Convention & Exhibition Centre. This event maintained the momentum, featuring the new-look talent initiative and engaging ‘Try-A-Trade’ activities. The strong volunteer presence, including experienced industry professionals, played a crucial role in inspiring students to explore careers in the sector.

Across these events, the Sign & Print

Career Connections program has successfully engaged thousands of students, providing them with valuable insights and hands-on experience. The initiative’s success is attributed to the dedicated involvement of volunteers and the collaborative efforts of industry associations and sponsors, ensuring a bright future for the print, sign, and graphics industries in Australia.

The program is made possible with the support of industry sponsors, including major sponsors Amari Visual Solutions, Ball & Doggett, Cactus Imaging, Fujifilm Graphic Systems, Graphic Art Mart, Mulford Australia, ORAFOL, Pozitive Sign & Graphics Supplies and Sign-a-Rama, and partnering sponsors Böttcher, FPLMA, Hero Print, MacDirmid Graphic Solutions and Spicer s.

Phillip Rennell

joins Ball & Doggett

Ball & Doggett has announced the appointment of Phillip Rennell in the role of National Manager –Industrial Equipment & Apparel Solutions, bringing with him a wealth of experience and passion.

He has been an integral part of the Kornit Digital team, prior to that playing a key role for 20 years

at Currie Group as Sales and Marketing director.

The company adds that Rennell is well-equipped to provide the highest level of support and services to its Industrial range and apparel solutions bringing with him a wealth of experience in the industry

Webinar and Visual Impact up next for Women in Print

Women in Print Australia has concluded its nationwide Breakfast Series for 2024, featuring Christina Bruce, Director of Sellabilities and contributing writer for Digital Image Magazine. The series connected women across the print and related industries, with record attendance in Adelaide and steady numbers in other cities. The next Women in Print event is the “Insights & Interactions: Conversations with Entrepreneurs” webinar on Monday, 17 June 2024. This session will feature three accomplished women entrepreneurs:

Julie Rochester, Sheree Rubinstein, and Kirsten Taylor. Moderated by Stephanie Gaddin, the webinar will include a panel discussion and intimate breakout sessions.

Following the webinar, the next in person event is at Visual Impact Brisbane on 18 July. Sponsorship opportunities are available for this networking event, taking place on the show floor at the end of the day. For more information about sponsorship packages, please contact hello@womeninprint.com.au , or secretary@womeninprint.com.au.

To register to attend Visual Impact, which takes place from 17-19 July, Hall 4, Brisbane Convention Centre. Show information and registrations is available at https://visualimpact.org.au/

Women in Print Australia extends its gratitude to all participants, speakers, and sponsors of the successful Breakfast series, including Ally Sponsors Cactus Imaging, Media Super, and Ricoh Australia, as well as Breakfast Series Supporters and Champions, IVE Group, Avery Dennison, Creative Juice SA, and Spicers.

Digital Image Magazine is a proud media partner of Women in Print.

DMND, launches advanced merchandising solution in Australia

The new brand was founded by Nick Auditore, Managing Director of NAR, and Ben Isdale, DMND’s General Manager. DMND’s Melbourne based compound doubles as a showroom for ROQ International, showcasing some of the world’s most advanced printing technology.

Auditore says, “Our mission is simple: offer top-tier merchandise crafted with cuttingedge technology. Having worked within global networks, I understand the thirst for reactivity, and DMND has been built from the ground up to deliver local speed at globally competitive prices,” he says.

Isdale, the manufacturing expert and General Manager, emphasises their strategic advantage. “Operating out of Melbourne with such advanced tech means we can quickly

transform ideas into premium retail-ready apparel,” he says.

“Technology is ultimately at the heart of what we do but is complimented by craftsmanship. We have pinpointed a specialist team and shaped a suite of services that cater to the diverse needs of any client,” adds Isdale.

“We’ve hit the ground running and have already turned around merchandise for global sports brands and high-profile projects like Pink’s 2024 Summer Tour,” says Auditore.

“From concept development to retail delivery, we ensure a seamless experience, and our track record backs that,” adds Isdale. “We invite any business seeking a merchandise solution to experience the DMND difference firsthand.”

Mimaki launches sustainable ink cartridges

Mimaki has launched carton ink cartridges, replacing traditional plastic cartridges with an environmentally friendly paper alternative, marking a significant stride towards sustainability in the printing industry.

Initially introduced in Japan in May 2023, the global rollout begins today, with EMEA market availability expected this summer. Designed for Mimaki’s eco-solvent printers, these cartridges maintain exceptional performance while significantly reducing environmental impact.

“We remain committed to innovation in all parts of the production process, from the ink cartridges to the technology itself, in pursuit of a positive environmental impact. To respond swiftly to social and environmental needs, we see the importance of advanced technologies such

as automation, high-efficiency and high-speed printers, and waterless textile technology,” says Arjen Evertse, General Manager Sales EMEA at Mimaki Europe. “Through all these sustainable initiatives, we continue to be dedicated to making a positive contribution to the global print community and fostering a sustainable future for generations to come.”

By transitioning from plastic to paper, Mimaki has achieved a 68% reduction in plastic usage per cartridge. This innovative approach is projected to eliminate approximately 44 tons of plastic and 65 tons of CO2 emissions annually, underscoring Mimaki’s commitment to a greener future. Moreover, the lighter weight of carton ink cartridges translates to an estimated 8-ton reduction in CO2 emissions during transportation, further contributing to a decarbonised society.

The ink cartridge received the prestigious Industrial Packaging Category Award at the 2023 Japan Packaging Contest for its groundbreaking design and eco-conscious packaging.

Mimaki says it will continue championing resource-recycling management and technology in alignment with the Sustainable Development Goals (SDGs). Mimaki is also working towards sustainable solutions in various sectors, with the latest innovations including:

• Neo-Chromato Process: This technology facilitates material recycling, substantially reducing CO2 emissions through the reuse of textile materials.

• TRAPIS: The textile printing pigment transfer system enables printing on fabrics without specialised techniques, promoting efficiency and sustainability in textile production.

• M2COA: An automated packaging system for industrial product printing, addressing labour shortage issues by streamlining operations.

In addition to these solutions, which will be displayed at drupa 2024, Mimaki has implemented environmental measures such as reducing cushioning material in 2L ink packs across all ink-producing plants as of March 2023.

Webinar Speakers (L to R) - Sheree Rubinstein, One Roof ; Kirsten Taylor Taylor’d Press; Julie Rochester , Sign Language SA.

World First for CMYKhub and EFI

CMYKhub, an Australian trade print supplier, has become the first to order the new EFI VUTEk Q3h XP and Q3h X hybrid printers, released at FESPA in March. The order, placed with EFI's ANZ partner Currie Group, includes an EFI VUTEk FabriVU dye-sublimation printer, significantly boosting CMYKhub's wide-format capacity and introducing a soft-signage service.

The VUTEk Q3h XP will be delivered first, followed by the FabriVU 340i+. The VUTEk Q3h X will be delivered in 2025. CEO Dayne Nankervis cites this expansion as essential to meeting the needs of print service providers. “As a trade printer, that’s always our guiding principle – we listen to what our resellers are telling us, what their customers are telling them. Then we make our own, strategic investments to ensure they can continue to grow and enhance their businesses, whatever sector of the market they are in, and wherever they are in Australia,” he says.

MUTOH patents UV Local Dimming Control

MUTOH has received patent approval for its UV Local Dimming Control (LDC) Technology. Integrated into MUTOH’s UV XpertJet printers, This Technology enables precise application of CMYKW plus varnish in one pass. The feature is made possible by a newly developed segmented UV lamp. The lamp has six different sections that can be individually controlled, producing multiple varnish effects such as gloss, semi-gloss, and matte in the same pass. The result is a substantial increase in productivity and speed.

With this patented advancement, MUTOH reaffirms its commitment to providing innovative solutions to the print industry.

Here are some key features of UV Local Dimming Control Technology:

1. Improved Productivity and Reduced Printing Time with CMYKW plus Varnish in a Single Pass: LDC shortens printing time and boosts productivity. Performing colour and various gloss effects in a single pass reduces printing time by almost half, allowing businesses to meet deadlines

The hybrid printers, with eight rows of print heads and advanced automation, offer speeds up to 680 m2/hr for the Q3h X and 905 m2/hr for the Q3h XP. The investment enables CMYKhub to offer next-day delivery Australiawide. “This will extend our wide-format capacity, and make us the only company in Australia that is able to deliver this kind of high-quality product, for next day delivery, in every Australian State and Territory,” says Nankervis.

The addition of the EFI VUTEk FabriVU 340i+ dye-sublimation printer marks CMYKhub's entry into the soft-signage market, meeting client demand for an expanded product suite. The FabriVU 340i+ offers 2400dpi image quality and in-line sublimation, ready for immediate finishing and shipping. “The FabriVU really hits the mark for the types of products that are in demand – everything from backlit and

without compromising quality. This advanced functionality saves time and ensures stunning, vibrant prints with a professional finish.

2. Easy Design with FlexiDesigner Mutoh Edition and Vertelith RIP Software: The included FlexiDesigner Mutoh Edition and Vertelith RIP software make designing easier. These user-friendly tools empower users to create captivating designs with precision and ease.

3. User-Friendly Features in Vertelith: The Vertelith RIP software includes LDC user-friendly features that eliminate the

front-lit graphics, to retail fixture wraps, block-out banners, flags and interior décor applications – and we are really looking forward to bringing those options to our customers,” comments Nankervis.

CMYKhub's investments in these advanced technologies are supported by the expertise and service of Currie Group. Paul Whitehead, Business Unit Manager – Sign & Display for Currie Group, says, “Demand on all print service providers to meet the ‘key three’ factors of price, quality and speed has never been stronger, and for trade printers like CMYKhub, those demands are amplified even more. It’s been a long process of consultation, investigation and evaluation to get to this point, but it’s great to see the team now take this step, confident that it is the best technology to suit their own needs, and those of their resellers.”

need for complex setup in the RIP. Print environments apply the required settings seamlessly, enhancing workflow efficiency.

4. Enhanced Print Quality: Say goodbye to graininess, banding, and layer misalignment. LDC incorporates advanced technology that significantly reduces these common printing issues, ensuring crisp, flawless prints every time. The company says the UV Local Dimming Control Technology is a powerful feature for businesses seeking to enhance productivity, explore new creative avenues, and achieve unparalleled print quality and speed.

Fujifilm and Konica to explore JV feasibility

Konica Minolta, and FUJIFILM Business Innovation have signed a memorandum of understanding to begin a feasibility study for a strategic alliance in the multifunction printer (MFP), office printer and production printer segments.

Konica Minolta and FUJIFILM Business Innovation are actively considering a business alliance to strengthen their business foundation, including developing a robust product supply system. Both companies say that proactive measures are required in a rapidly evolving market landscape for MFPs and printers. The companies are also seeking to expand other business alliances and continue discussions.

Toshimitsu Taiko, President and CEO of Konica Minolta, says, “Sharing a common understating of the challenges facing the business, the two leading companies will be able to mutually maximise strengths through this alliance. I am looking forward to working together to improve investment efficiency and cost-competitiveness, strengthen capabilities for stable supply, environmental initiatives, and business continuity plans (BCP), and pursue the potential for enhancing business resilience as global manufacturers.”

Naoki Hama, President and CEO, FUJIFILM Business Innovation, adds, “The ongoing discussions for this business alliance are of immense importance as we strive to strengthen our competitiveness and expand our global presence to make a significant leap forward. We are confident that this partnership will createw framework to enhance our supply chain and build a robust business foundation.”

The main details of the discussions, described as promising by the companies, are as follows:

Procurement business alliance

• Exploring establishing a joint venture to coordinate the procurement of raw materials and parts.

• Tentative timetable for establishment of a joint venture: Second quarter of FY2024

• Shareholding Ratio: Majority ownership by FUJIFILM Business Innovation Corp.

Toner development and production business alliance

Other business alliances:

• Discussion and agreement on other strategic collaborations related to the subject business will be addressed separately.

Arlon launches non-PVC VITAL range

Arlon launched VITAL, its innovative new non-PVC product range. Engineered to deliver the essentials for success, the company says the VITAL Range underscores its commitment to innovation, performance, and environmental stewardship.

"Arlon's VITAL Range is more than just a product launch; it's a commitment to our customers, our industry, and a step towards a more sustainable future," said Rebecca Chen, Director of Product Management and Development at Arlon Graphics. "We're excited to offer our customers products that not only meet but exceed their expectations for quality, performance, and sustainability. We invite everyone to explore the VITAL Range and see what these amazing products can do for them."

Products in the VITAL Range include:

• DPF V9700: A premium cast polyurethane film, featuring FLITE Technology, designed for exceptional performance in full or partial vehicle wraps and fleet vehicle branding.

• SERIES V3370: A premium cast polyurethane gloss overlaminate, that provides superior scratch recovery properties, chemical resistance, and extended durability. Like DPF V9700, this overlaminate is suited to vehicle wraps and fleet branding and can be combined with a variety of other Arlon films for different applications.

These non-PVC films represent the culmination of Arlon's research and development efforts, offering an unparalleled combination of performance, innovation, and environmental responsibility.

The launch of the VITAL Range is supported by a series of training sessions, tailored to enhance user engagement and knowledge through three escalating levels of depth and complexity.

The first training level, Intro to VITAL, introduces participants to VITAL products DPF V9700 and Series V3370. The second level, Hands-On Virtual Training, provides a VITAL kit with samples, tools, and a phone mount for remote participation. The final level offers in-person sessions with Arlon Technical Solution experts for advanced training, enhancing product understanding and proficiency.

Neil Gomez, Director of Sales and General Manager Arlon ANZ says “We are very excited for the launch of this product in Australia and New Zealand as not only does it provide our customers with a non pvc alternative, it is also highly durable lasting twenty percent longer and offers great value. This combined with our adhesive FLITE technology which enhances installer productivity, provides a compelling option on many levels.”

Roland DG Dealership agreement reached with Inkdustrial

Inkdustrial has announced a dealership agreement with Roland DG Australia for a range of Roland DG Printers and Cutters with a particular focus on the UV solutions.

The new agreement will allow Inkdustrial to bring their extensive knowledge of the technology and support to the market with the Roland DG range of products.

“We are excited to work with Roland DG on their products. The new range of VersaOBJECT UV inkjet printers that Roland DG have is opening up new markets and will allow us to support customers from their first entry into UV printing through to the experienced operators with the new bed sizes and extended colour sets,” says John Bryson, Sales Director, Inkdustrial.

Graphic Art Mart Consolidates Amari Visual Solutions under GAMART Brand

Graphic Art Mart has announced the consolidation of Amari Visual Solutions into its brand, aiming to enhance service offerings nationwide.

The company says the consolidation will bring many improvements to clients, including an expanded product range and greater local support. Graphic Art Mart will now offer a comprehensive portfolio of signage materials such as acrylic, aluminium composite panels, flutes, foam boards, and polycarbonate. The expansion is designed to meet all client signage needs through a complete end-toend portfolio.

The company adds that the integration will introduce new brands to the Graphic Art Mart offerings. Customers will gain access to HP printers and inks, expanding the existing range from Roland DG and Mimaki. Additionally, a variety of pressure-sensitive materials from

ORAFOL opens sales company in NZ

ORAFOL has established a sales company in New Zealand. By setting up this new branch in Auckland, the globally active family-owned company is responding to the significantly increasing market potential for premium films and special plastics in the Asia Pacific region. In Asia, the business already oversees sales and production companies in China, Japan, Taiwan, India, and Australia. The five ORAFOL sites in Australia, including its headquarters in Sydney, form the foundation for the expansion of its Asia Pacific presence. Alex McClelland, who has been the Managing Director of ORAFOL Australia since 2019, is responsible for this expansion. He has been appointed as the Executive Vice President Asia Pacific at ORAFOL, effective from May 1, 2024.

The establishment of ORAFOL New Zealand Ltd. in 2024 represents a milestone in the further development of ORAFOL in the APAC economic region. The location in New Zealand was strategically chosen.

Dr. Holger Loclair, Chairman & CEO of ORAFOL Group, highlights: “New Zealand offers legal certainty and political stability.

Amari’s stock will complement well-known industry brands like Avery Dennison, Arlon, Aslan, Siser, and others, broadening the choices available to customers.

Graphic Art Mart also extends its geographic reach by adding three new locations in Tullamarine, Victoria; Prestons, New South Wales; and Regency Park, South Australia. The expansion will increase the company’s network from ten to thirteen locations nationwide, enhancing the delivery of services and local support.

Graphic Art Mart has expressed its commitment to maintaining high standards of professionalism and reliability, focusing on offering an unparalleled selection of products. The company has also extended gratitude to its customers for their ongoing trust and partnership.

Addionally, our strong presence in Australia provides a solid foundation for taking this step and successfully expanding our product sales in the Asia Pacific region.”

Alex McClelland, Executive Vice President Asia Pacific, says: “With ORAFOL New Zealand, we are creating a key pillar in the Asia Pacific economic region – for ORAFOL and, of course, for our customers who can rely on our proximity and the constant availability of our premium films.”

ORAFOL will offer an extensive range of products and services to retailers of graphics products, as well as customers in reflective solutions and adhesive tape systems in New Zealand. Additionally, it will leverage synergies between its various sales and production companies in the APAC economic region to an even greater extent

Mimaki Australia appoints new MD – Kohei Kobayashi

Mimaki Australia has appointed Kohei Kobayashi as its new Managing Director. Kobayashi, who has been with the Mimaki Group for over a decade, brings extensive experience in sales channel management, direct sales, market research, and marketing strategy development to the role. He also holds a Bachelor of Business Administration from Hosei University in Tokyo, Japan.

"I am deeply honoured to lead Mimaki Australia and build upon its legacy of excellence in the wide-format printing industry. With a relentless focus on customer satisfaction and market innovation, I am committed to driving growth and fostering meaningful partnerships that will elevate our brand presence across Australia,” says Kobayashi.

Kobayashi joined Mimaki in 2009 as an Area Sales Representative in the Kansai region of Japan. His strategic insight and commitment quickly propelled him through the company's ranks, holding significant positions including Manager of Sign Graphics Global Marketing and Area Sales Manager for Mimaki Europe B.V.

During his time at Mimaki Europe B.V., Kobayashi played a pivotal role as the Executive Assistant for the Managing Director, where he not only provided crucial translation support but also spearheaded compliance projects and inventory reduction initiatives. His contributions were instrumental in driving business growth and ensuring operational efficiency across diverse markets, including Central Asia, and South Eastern Europe.

As Manager of Sign Graphics Global Marketing at Mimaki Engineering, he led several groundbreaking initiatives, including the launch of innovative products such as the UCJV series and SWJ-320EA printer.

Member Profile

FESPA Australia recently caught up with Stephen Lamont, owner of Lamont Print & Signs , a family-owned and run business specialising in large scale, high-quality printing and signage.

Stephen Lamont has been in the family business for 18 years, and we discovered more about its history, its plans for the future and how it maintains its rigour in a highly competitive marketplace.

Based in Townsville, Queensland, Lamont Print & Signs is regional Queensland’s biggest trade manufacturer of large-scale, highquality, sustainable printing and signage.

FESPA: Can you tell us what attracted you to the printing industry?

SL: I was originally an Autographic designer, however when I started my own business, adhesive vinyl was the media available at the time. Eventually this led to signage graphics creative and application, which then became printed graphics, then wide format, and here we are.

FESPA: Can you tell us more about Lamont Print & Signs, what they do, their future plans and why you like working there?

SL: Lamont Print and Signs was originally a family sign business that specialised in development and real estate signage. Over time we needed larger and faster equipment to service our clients needs. The larger print capacity allowed us to service some of the local sign businesses with trade print and we now produce 90% of our work for other sign companies around Queensland. It still is a family business with me and Daniel Lamont as directors under The Lamont Group of Companies. Print has become our passion in recent years and the company boasts the largest fleet of wide format HP printers in a Regional area.

One of the most exciting innovations in recent years has been the ability to assist and help develop our clients into more modern and successful businesses by mentoring and training them with business education. Our future will always be in print with our future decisions being determined by our clients need for fast delivery and great quality print in the signage and display market.

FESPA: How do you define success?

SL: Are we successful? If you define success as enjoying coming to work each day, being able to connect with like-minded professionals and help other people reach their personal and business goals, live a healthy life in a great part of Australia, then yes, I would rate that. Also, we have a great team that work with us and seeing them develop and take on responsibility is very satisfying, especially as most of them had no background in our industry before coming to us. Now they are leaders in their field in our region.

Director Lamont Print

FESPA: How have recent challenges changed the way you now operate?

SL: Our most recent challenges have been in the ability to train and retain staff post COVID. We found that to motivate people to the degree needed required individual attention and constant monitoring of satisfaction levels. This has meant that as business owners our focus of just getting work out the door needed to be revised; our staffs needs are also a daily consideration.

FESPA: Can you tell us a about the Lamont VIBE Conference 2024 and how this came about?

SL: Lamont VIBE addressed a problem we noticed among our clients. Many professional sign businesses are small, often started by signwriters who, after a few years in the trade, desired the lifestyle of a business owner. These businesses required low initial investment— just a ute, printer, laminator, cutter, and computer. However, basic business knowledge or training was often lacking. Years later, they

sometimes struggled with growth, scaling, and positioning, leading to a lack of enjoyment in their work.

We saw a need for help with basic business principles and industry exposure. We wanted them to experience the passion we have for this industry. At VIBE, we offer training, time with business coaches, and resources on customer retention, client valuation, client choice, and profitability. Additionally, we provide one-onone time with successful and motivational industry leaders.

The next Lamont Print & Signs VIBE (Visual Industry Business Education) Conference will take place on 13 July in Townsville at The Ville Hotel.

FESPA: What has been your most memorable printing/career moment?

SL: I think some of the most memorable times I have had have been when my work was able to indulge my love of the sea. Being able to wrap ocean going tugs while on station in the pacific, application of graphics to Dive vessels while on the Great Barrier Reef stand out as special. Although having some of our clients whom we have mentored, be interviewed at our conference as case studies in success will also be a proud moment.

Another memorable moment was having Daniel be a part of the FESPA Future Leaders Program, that was very special. To see him develop on his own as a print professional and now having his own network of fellow future leaders has been a privilege for me as a mentor and father.

FESPA: Tell us a bit about yourself outside of working at Lamont Print & Signs?

SL: What do I do apart from work? As grandparents we spend as much time with family as possible. We have two grandsons who we indulge. We also enjoy the fact that our children are still close by, and we do a lot together. Julie and I also like to travel internationally.

For more information on the VIBE Conference email stephen@lamontnq.com.au

For information on FESPA Australia email membership@fespaaustralia.org.au

Stephen Lamont, Managing

Recognising Excellence

The value of attending the Sign & Graphics Awards

As this issue of Digital Image Magazine hits the streets, we are fast approaching the end of the financial year. It’s one of the busiest times for many businesses, and with staff shortages, supply chain disruptions, and continuing cost pressures, it’s as stressful as it’s probably ever been to run a business.

In this environment, considering attending industry awards events might seem like a low priority. However, I would argue that there is genuine value in being present at these functions, not just for your business but also for the wider industry.

Here's why.

Firstly, being in the room where excellence is recognised, or your own work is in the final selections can be incredibly inspiring. Witnessing the best work in the industry can motivate and energise you and your team. It serves as a reminder of the high standards we strive for and the remarkable achievements possible in our sector.

Secondly, attending awards events is a fantastic networking opportunity. These gatherings bring together the industry's leading professionals, offering a chance to make valuable connections, share insights, and potentially collaborate on future projects. The conversations you have and the relationships you build can be just as rewarding as winning an award.

Thirdly, even if you haven't entered the awards, your presence shows support for the industry and your peers. Celebrating others' successes fosters a sense of community and camaraderie, which is essential for a thriving industry. It also reflects positively on your business, demonstrating that you are engaged and committed to the sector's collective progress.

Moreover, attending awards functions is great for client relationships. Inviting clients to join you at these events can strengthen your partnerships, showcasing your involvement in the industry's top-tier activities. It's an excellent way to impress potential clients and reinforce the quality and prestige associated with your business.

Finally, awards functions provide a broader perspective on the industry's value and diversity. Seeing the variety of work being honoured can spark new ideas and innovations that you can take back to your own business. It highlights the scope and potential of the sector, reminding us all of the exciting possibilities ahead.

Even if you have missed the deadline for entry, there's still time to celebrate with your industry colleagues at the Gala Presentation in September. You'll hear more about the event, and securing your tickets as the date draws closer, but we hope you will join us in celebrating.

Here's to excellence!

Wide Format highlights from drupa

Digital Image Magazine visited drupa 2024 which was held in Düsseldorf for the first time since 2016. Billed as the world’s largest printing show the primary focus was on commercial printing, labels and packaging and wide format printing.

There were three key themes that emerged from the show. The first being workflow automation with a wide range of robotics, automation and inline finishing on display. The second was software, combining web to front ends with printer hardware, and the use of software for remote monitoring, prognostics and preventative maintenance for equipment. The final theme was sustainability with a heavy focus on minimising the use of water, energy and reducing and reusing substrates and waste. In terms of emerging opportunities, it is hard to look past short run labels and packaging, as domestic manufacturing increases post COVID, and personalisation of the relationship between brands and their consumers continues to increase rapidly. There were a huge range of printing and finishing equipment able to handle a wide variety of substrates on show. Here are some of the highlights we saw at the show.

Canon launched a new feature now available for the Colorado M-series printer called FLXture, a five-ink-layer printing technology that adds micro-texture to large format prints for subtle surface detail and is well suited for elevated print applications. FLXture uses the PRISMAguide XL software, which intelligently prepares the layers of UVgel ink for printing.

Also showcased was the new Arizona 2300 FLXflow flatbed wide format printer with enhanced materials handling and registration capabilities with optional PRISMA elevate XL software.

Canon also launched the new UVgel Packaging Factory extending the Colorado’s already broad application capabilities to deliver the digital equivalent of litho lamination. Producing customised printed sheets of liner material for subsequent lamination to a corrugated base substrate.

Durst introduced the P5 SMP. With a print width of 3.5 m and a maximum productivity of up to 2,000 m2/h it is a hybrid solution, that can process both roll and sheet material and has the versatile functions of the P5 platform. Also on stand was the new Aleph

Laforte 600 Paper, which is suitable for poster and billboard printing.

EFI showcased a number of new products including the EFI Vutek X5r roll to roll 5m printer which is 30% faster than the Vutek Q5r. The new EFI Vutek Q3hX/XP a high speed flatbed/roll fed inkjet printer and the EFI VUTEK FabriVu340i+ suitable for backlit graphics, front lit graphics and flag applications. Also on show was the new EFI Reggiana ecoTERRA, a single step direct to fabric solution which has a small footprint and excellent sustainability credentials when it comes to water and energy use.

Paul Whitehead, Currie Group

Photo:

Messe Düsseldorf / ctillmann

Elitron showcased its new Kombo TAV cutter, featuring advanced control and motion systems for increased productivity and efficiency.

Epson showcased various new products at drupa, many of which were in the area of microproduction including the new hybrid DTG/DTFilm SureColor F1000, the A4 UV flatbed SureColor V1000, the A3 UV flatbed SureColor V2000 and the micro-production DTG/DTFilm SureColor F2200. The company also introduced the Monna Lisa 13000, a direct-to-fabric printer, and the SureColor F10000 dye-sublimation printer. Also on show were two new concept printers, a new 1.6m eco solvent concept printer and a new 1.6m dye sublimation printer.

Fujifilm launched a range of new products including the Dimatix SKYFIRE SF600 printhead, which aims to improve printing speed and precision. This printhead promises higher performance for industrial applications, offering a significant upgrade in efficiency and quality.

Fujifilm also announced a new inkjet ink technology called AQUAFUZE, which combines water-based and UV curable ink for wide format inkjet printing applications.

Also on stand was the new Acuity Ultra Hybrid Pro which can be seamlessly integrated with a new automation system. This system is designed for the automatic handling of rigid materials, allowing one single operator to run the machine for a full pallet-to-pallet process.

Fujifilm also announced a new 1.6m Acuity Triton Printer. Featuring its new AQUAFUZE ink combined with hardware made by Mutoh this is Fujifilm’s first foray into smaller wide format ink jet printers.

HP announced a new partnership with Canva designed to create a seamless experience enabling Canva users to print locally. It also showcased new backlit textile and new print modes on the HP Latex 2700 as well as new 10 litre ink supplies.

Inkcups unveiled the XJET Switch, a digital printer designed for direct-tobag and hard goods applications. This UV flatbed printer offers high-quality CMYKWW prints on various substrates, providing a versatile solution for reusable bag decoration.

Mimaki showcased it new M2COA robotic automation system for use with the UJF 7151 plus II and UJF 6042 Mk II e UV LED printers. Mimaki also displayed its NeoChromato Process, which facilitates textile material recycling and significantly reduces CO2 emissions. Also on stand were the new UCJV330-160 integrated sign printer/cutter and the JFX600-2513 flatbed UV printer with the ability to print on media as thick as 60mm and multiple beds sizes which can be configured to simultaneously print and load/ unload therefore maximising productivity.

MUTOH launched the new HydrAton 1642 inkjet printer, equipped with newly developed ink based on Fujifilm's AQUAFUZE technology. This technology uses water as the main ingredient, offering low odour and high abrasion resistance without the need for primers or overcoats. It is suitable for a wide range of applications, including wallpaper and indoor signs.

Mutoh also launched the new XpertJet 1682UR. Mutoh’s first roll-to-roll UV LED printer based on the award-winning XpertJet printer platform. This dualheaded 1.6m wide printer uses MUTOH’s environmentally friendly SVHC1 free US61 series inks, available in C, M, Y, K, White and Varnish 800 ml inkpacks.

swissQprint unveiled a new automation module. Designed to complement the Kudu it removes processed media up to 3.2×2 meters from the flatbed printer’s table eliminating the need for manual unloading. Also new is the swissQprint 36 month warramty.

Zünd presented its new Q-Line generation of cutters with Board Handling System BHS180. Combined with the UNDERCAM optical capture system, the board-loading extension enables semi-automatic board feeding, job identification via QR code, and registration during the production process. This significantly increases productivity, particularly in cases where cutting and creasing are done on the reverse side of the board.

Phil Trumble, Pozitive

(L-R) Troy Neighbour and Glenn Conyers, Fujifilm Australia

Currie Group: 75 Years of Innovation & Service

Currie Group celebrates its 75th anniversary this year as one of the industry’s largest and most comprehensive suppliers and an evolving portfolio of solutions that encompasses everything from digital and analogue print and finishing equipment to sign and display solutions, software and consumables, backed by the industry’s leading technical support and service operation.

It started as a small print engineering business, Currie & Southward, established by a young William 'Bill' Currie and Tom Southward in 1949.

The two worked together as maintenance engineers with the Herald & Weekly Times, and Currie's expertise soon had other printers requesting his assistance with servicing their machines after hours.

While Southward would move on, it was the start of a life-long commitment to the industry for Currie.

Currie & Southward, now known as Currie Group, has marked significant milestones in its journey to becoming a market leader, built on the foundational principle of customer service.

The company's success has been tied to its customers' success, a value emphasised by founder Bill Currie. Known for his reliability, Currie ensured that no request was too difficult and no call too late. This commitment to service was passed down to his son, David Currie, who joined the business in 1969 and currently serves as Chair.

The print sector has significantly transformed from offset printing to digital technologies. Currie Group has adapted

throughout these changes while focusing on service, innovation, people, and partnerships.

Key milestones in the company's evolution include:

• The addition of a transport service.

• The supply of second-hand equipment.

• The move to providing new presses in the 1970s.

During this period, David Currie established agreements with manufacturers in Europe and Japan, including Shinohara and Horizon.

In 2002, Currie & Co became the exclusive channel partner for HP Indigo Digital Presses in the ANZ region, a pivotal moment in its history, solidifying its position as a comprehensive solutions provider.

Rob Mesaros, who became CEO in 2021, has continued the company's modernisation across three key areas: updating and expanding systems and tools, evolving service capabilities, and broadening the product portfolio. Under his leadership, the product range has expanded to include additive manufacturing (3D printing) and a full range of sign and display solutions. Future growth areas under consideration include media and robotics.

In addition to product expansion, Currie

Group has invested in enhancing its engineering expertise and product knowledge to support its customers. These efforts reflect the values established 75 years ago by Bill Currie, which are evident in the professionalism and commitment of staff across Australia and New Zealand, the quality of relationships with vendors and customers, and a robust service infrastructure.

Celebrating 75 years of success, Currie Group's ongoing commitment to evolving and modernising its business ensures that its customers can achieve their full potential, continuing its proud history for many years.

Above: David Currie , Executive Chairman and Rob Mesaros CEO of Currie Group

Invest in the Future at Visual Impact Brisbane

Bringing the latest solutions, technologies, services, and expertise together under one roof is the unique value proposition for industry trade shows, and Visual Impact Brisbane is set to deliver it.

Businesses looking to invest in their future success would do well to take advantage of what’s on offer. The show, which runs from 1719 July at the Brisbane Convention & Exhibition Centre, is fully subscribed, giving visitors the broadest possible range of solutions to explore. Coupled with a lively program of snappy, focused seminar sessions that have been reimagined especially for Brisbane, show organisers aim to provide the best possible value for visitors.

“This is the first show in Brisbane for more than six years, and we are expecting that businesses will be keen to see, explore and evaluate the latest that industry suppliers have to offer,” says Charly Blades, Events Manager for the show’s organiser, Visual Connections.

Visual Impact is Australia’s only dedicated show for the sign, display and graphics sector, bringing a diverse showcase that covers signage, displays, routing and engraving, laser cutting, wide-format and textile printing, LED, promotional products and more.

This year, Blades says the focus will be on improving productivity and profitability.

“With the current economic situation, ongoing global instability, staff shortages and other challenges, business owners and key decision makers are looking for ways to increase profitability, create new revenue streams, and make the very best use of their people.

“The right technology – both hardware and software – can support this, not only by increasing capacity but by improving efficiencies, reducing touch points, enhancing workflows and reducing costs. All those things are expected to be key points of discussion at Visual Impact.”

The show, supported by Platinum Sponsor Roland DG, Gold Sponsors Epson, HP, Spicers, Trotec and Graphic Art Mart, will have plenty on show, with a list of exhibitors covering virtually every facet of the sector.

“The floorplan is looking great,” says Blades. “It’s a really good mix of the big, well-known suppliers who can offer such a broad range of solutions and the smaller or niche providers who add so much with their focused solutions, new ideas and innovations. Whatever part of the industry you are in, there’s sure to be plenty of interest.”

This will be complemented by a ‘reimagined’ seminar program featuring ‘Expert Connections’ sessions providing insights on trends and the ‘big issues’ and ‘Market Connections’ sessions, which will be more product or technically-based.

“Whatever time you can invest in attending the show, we want to ensure you get the best possible value,” says Blades. “These sessions will be short and sharp and will focus on connecting the audience with the presenter, not only delivering a more targeted and personalised experience but also fostering connections that will deliver ongoing value.”

Featured presentations will include sessions on pressing issues like sustainability, workplace satisfaction, apprenticeships and training, and market trends, as well as technical presentations on everything from media to heat printing and transfers and from colour management to growing décor applications.

Presenters so far confirmed include Myra Anwar, Chief People & Culture Officer with Smartech; Ben Carroll, Managing Director of Velflex; Fiona Jacklyn, Business Development Manager at MEGT; Zeff Lowe, Business Development Manager – Signage & Fabric – Southern States & WA for Epson Australia; London Mills, Strategic Projects & Sustainable Green Print for Visual Media Association and Ryan Warby, National Business Development Manager – Sign & Display for Epson.

There will be a workshop on channel lettering run by LetterTech and Bounce LED – bookings can be made via the Visual Impact website – and popular ‘Try-A-Trade’ activities run by TAFE Queensland representatives and industry volunteers, who will be on stand to chat to secondary school students and engage them in activities including tee-shirt printing, traditional signage and hand lettering, laser engraving and vinyl application. The full range of Sign & Print Career Connections resources will also be available.

“In all, it’s a comprehensive offering and one which is sure to be welcomed by businesses keen to gather the information, ideas and inspiration they need to stay ahead of the curve and plan for future success,” Charly says.

Visual Impact Brisbane will run from 9 am to 5 pm on Wednesday, 17 and Thursday, 18 July, and from 9 am to 4 pm on Friday, 19 July, at the Brisbane Convention & Exhibition Centre at South Bank. To find out more or register for the show, go to www.visualconnections.org.au

17-19 July, 2024

Brisbane Convention and Exhibition Centre

Connect With Success

Australia’s leading exhibition for sign, display, wide-format print, engraving, vinyl applications, textiles, digital print, routing and laser cutting.

www.visualimpact.org.au

Proudly sponsored by PLATINUM

Leading the way in Sustainable Leading the way in Sustainable

Avery Dennison will launch the SP Easy Apply RS at Visual Impact Brisbane, a revolutionary digital print film for vehicle wrapping and corporate branding, showcasing its commitment to sustainability. Featuring Easy Apply Adhesive and RS technology for fast, bubble-free, and hassle-free installation.

The new proprietary film offers vibrant printability and is a leap forward in eco-friendly vehicle wrapping and corporate branding solutions. Backed by Avery Dennison’s ICS Warranty, this breakthrough product underscores Avery Dennison's dedication to innovation and environmental responsibility.

The Company is excited to unveil a significant leap in sustainable innovation: the SP 1504 Easy Apply RS. This groundbreaking digital print film, specifically designed for vehicle wrapping and corporate branding applications, marks a new era in eco-friendly solutions. Result of an intense development process, this advanced product is meticulously engineered to minimise its environmental footprint, meeting the needs of businesses that require superior performance and have a strong commitment to sustainability.

The SP 1504 Easy Apply RS stands out for its substantial environmental benefits. This product delivers a 53% reduction in greenhouse gas (GHG) emissions relative to its PVC-based equivalents. Furthermore, it contains no chlorine, phthalates or other halogens and reduces emissions of volatile organic compounds (VOCs) in the environment.

This cutting-edge film is equipped with Avery Dennison’s proprietary Easy Apply Adhesive, an Air egress technology that easily removes air bubbles during application, delivering a hassle-free installation. The adhesive's long-

term removability also ensures the substrate remains unblemished upon removal. The SP 1504 Easy Apply RS provides exceptional printability, producing vibrant and exciting images so that the installers can deliver outstanding outputs.

QUALITY ASSURANCE COMMITMENT

“In our relentless pursuit of combining sustainability with performance, the SP 1504 Easy Apply RS matches the printing and application performance of its premium PVC-based equivalents. When paired with our Sustainable Laminate DOL 6460, the results are unparalleled in aesthetics and functionality,” says Matthew Francis, Senior Product Manager, Graphics Solutions, Avery Dennison. He further adds, “However, understanding the diverse needs of our customers, we've ensured that this innovative wrapping and branding film is also compatible with our existing range of PVC Cast laminates. This versatility guarantees seamless integration into current workflows, minimising disruptions while transitioning towards more sustainable practices.”

To further solidify our commitment to quality and reliability, Avery Dennison offers the Integrated Components Systems (ICS) Warranty, ensuring peace of mind for our customers. This warranty holds the SP 1504 Easy Apply RS to the same rigorous standards as our incumbent products, reaffirming our dedication to delivering only the best without compromise.

SUSTAINABILITY AT THE CORE OF AVERY DENNISON

At Avery Dennison, sustainability is at the core of everything we do. The company is dedicated to making products and processes more sustainable, recognising that our responsibility goes beyond our operations to impact the broader community and environment. Jordan Leach, Business Director, ANZ & ASEAN, Graphics Solutions at Avery Dennison, emphasises, "Avery Dennison sets the industry standard with its superior wrapping films while continuously striving for excellence through innovation. Our commitment is to deliver cutting-edge products that fulfil customer demands and prioritise environmental sustainability. This latest offering exemplifies this dedication."

Sustainable Corporate & Fleet Branding

Corporate & Fleet Branding

A TESTAMENT TO COLLABORATION AND SUSTAINABILITY

To introduce the SP 1504 Easy Apply RS to the ANZ market, Avery Dennison has been running a Pilot Program, offering selected partners within our Certified Installer & Partner Network the opportunity to trial the product and provide valuable feedback. This initiative ensures that our partners receive exclusive support from our commercial and technical teams, empowering them to pitch sustainable solutions to environmentally focused brands and deliver exceptional results.

One such collaboration with Liberty Signs, an Avery Dennison Platinum Partner, illustrates the incredible capabilities and environmental benefits of this wrapping film. Paul Haran -

National Head of Operations at Liberty Signs, shares, "The SP 1504 Easy Apply RS, exclusive to the Avery Dennison Pilot Partner Program, is a game-changer for fleet wrapping. It meets the rigorous demands regarding print quality and durability that rival the leading PVC-based products without any price increase. This makes it a highly attractive option for brands committed to sustainability."

Liberty Signs has used the SP 1504 Easy Apply RS to execute fleet wraps for numerous esteemed brands, demonstrating its commitment to reducing environmental impact while maintaining superior performance. Its application of this PVC-free wrapping film highlights its dedication to innovation and sustainability while showcasing the effectiveness of this product in real-world applications.

EXPERIENCE THE FUTURE AT VISUAL IMPACT BRISBANE

Join us at the forefront of this sustainable innovation by experiencing the SP 1504 Easy Apply RS firsthand. We are excited to announce that attendees of the Visual Impact Show 2024 in Brisbane will have the exclusive opportunity to preview this revolutionary product. From July 17th to 19th, visit C5, Hall 4, Brisbane Convention and Exhibition Centre for live product demonstrations, insightful installation tips, and a firsthand look at this film in action.

Mark your calendars now for your chance to see why the SP 1504 Easy Apply RS is not just a product but a commitment to a sustainable future.

For more detailed information about SP 1504 Easy Apply RS and our unwavering dedication to sustainability, visit our website. Discover how we're setting new standards in eco-friendly materials and how you can be part of this environmental revolution.

Learn more about SP 1504 Easy Apply RS at avydn.co/sp1504

High Gloss. High Praise.

3M Unveils Paint Protection Film Series 150 Gloss, expanding its Paint Protection Films portfolio. This new addition promises not only to protect vehicle paint but also to ensure an effortless installation process, all wrapped in a high-gloss finish.

The 3M Paint Protection Film Series 150 Gloss is engineered with an optimised adhesive that allows for easy repositioning, minimising lift lines and adhesive marks during application. As with all 3M Paint Protection Films, this latest offering incorporates advanced technology to safeguard automotive paint and other susceptible surfaces from a variety of damages, including stone chips, scratches, bug damage, road tar, stains, and harsh outdoor weathering, such as ultraviolet (UV) radiation. Its self-healing polymer technology enables minor scratches to vanish when heat is applied to the film surface.

Key Features of the 3M Paint Protection Film Series 150 Gloss:

• Flexible Film: Stretches easily over complex contours.

• Cap Sheet: Protects the film until ready for use.

• Easy Release Liner Removal: Simplifies the installation process.

• 10-Year Warranty: Offers long-term protection and peace of mind.

Vehicle owners increasingly seek solutions to protect their cars against daily wear and tear, from the most vulnerable areas like door edge guards and trunk ledges to complete vehicle coverage. The new 3M Paint Protection Film provides nearly invisible protection with exceptional clarity, helping maintain the vehicle's paint brilliance and keeping it looking new for longer.

Installation is crucial for any applicator, and 3M has responded by continuing to offer films that stretch effortlessly over intricate contours. The cap sheet protects the film until it's ready for use, and the easy-release liner removal further aids the installation process.

3M has designed, formulated, and manufactured its Paint Protection Film for optimal performance and durability. The company's commitment to quality underpins the comprehensive warranty coverage offered with the 3M Paint Protection Film Series 150 Gloss. This film is supported by unmatched customer service and technical support, ensuring users receive the best possible experience.

Moreover, 3M's Installer Training program provides an opportunity to enhance skills and become proficient in installing this highquality film.

For more information about the 3M Paint Protection Film Series 150 Gloss, visit www.3m.com.au/PPF150Bulletin.

To explore the entire Paint Protection Film portfolio, go to www.3m.com.au/PPF or www.3m.co.nz/PPF.

To join the 3M Installer Training, visit www.3m.com.au/RegisterGraphicsTraining.

With the 3M Paint Protection Film Series 150 Gloss, 3M continues to set the standard in vehicle paint protection, combining innovative technology with user-friendly application and lasting results.

Series 150 Gloss

Designed with self-healing technology. 3M™ Paint Protection Film Series 150 Gloss.

3M™ Paint Protection Film Series 150 Gloss offers paint protection and easy installation in one beautiful high-gloss film. Choose this film as a cost-effective option to protect customer vehicles from rocks, bugs, sand, keys, salt and more. It’s engineered with optimised adhesive for repositioning, minimizing lift lines and adhesive marks. It also offers self-healing polymer technology, so minor scratches disappear. Let your skills shine with this quality film.

Additional features:

• Flexible film stretches easily over difficult contours.

• Cap sheet protects the film until you’re ready to use it.

• Easy release liner removal.

• 10-year warranty.

Print Storm Expands capabilities with Mimaki JFX600

In a strategic move aimed at enhancing production capabilities and meeting growing market demands, Print Storm, founded in the small town of Gulgong NSW, has acquired a new Mimaki JFX-600 printer from Spicers.

Print Storm, founded in 2006 by Paul Cavalier and his father, Henry Cavalier, in the country town of Gulgong, has since grown into a prominent regional business in signage and print. With a presence in three locations – Mudgee, Dubbo, and Orange – Print Storm boasts a client base of over 18,000 customers, positioning itself as one of the more significant operations outside Sydney.

Explaining the rationale behind the purchase of the Mimaki JFX-600, Paul Cavalier says, "We decided to invest in the JFX-600 due to its high productivity, seamless integration with robotics, and the potential it offers for high volume production of corflute signage."

This strategic investment aligns with Print Storm's objective of staying at the forefront of technological advancements in the printing industry, enabling them to meet the evolving needs of their clients efficiently. The acquisition marks a significant step forward for Print Storm as it continues to expand its operations to serve an increasingly diverse range of clients across Australia.

When asked about the choice of Spicers as the supplier for the Mimaki printer, Cavalier says, "We have been long-term partners with Spicers, and their consistent delivery of excellent service over more than a decade made them the natural choice for this important acquisition." Print Storm's positive experience with Spicers extends beyond the purchase process, with Cavalier expressing satisfaction with both the products and services provided by Spicers.

The installation of the Mimaki JFX-600 at Print Storm's facility was seamless, with Mimaki collaborating closely with the team to ensure optimal placement and functionality. Cavalier notes, "The installation process was smooth, and Mimaki demonstrated patience and expertise in configuring the machine to our specific production floor requirements."

"As one of Mimaki Australia’s enduring partners in the wide format market, Print Storm continues to embrace innovation and excellence. The recent addition of the JFX6002513, their fifth investment in the Mimaki brand, is a great example of how, by partnering

with us, companies can grow in an increasingly competitive market. This new machine boosts phenomenal print output enabling companies like Print Storm to serve their clients more efficiently. Equipped with a dual C,M,Y,K ink set the JFX600-2513 enables superior results at up to 200m2/hr. It is the perfect partner to their existing JFX200-2513 which is set-up for white and clear applications, giving them both speed and versatility. At Mimaki, we're dedicated to driving progress and exceeding expectations," adds Jason Hay, National Sales Manager - Mimaki Australia

Since integrating the new printer into their workflow, Print Storm has already witnessed significant gains. The company has experienced a 30% growth in corflute sales, and the productivity in producing rigid signage has increased tenfold. These tangible outcomes underscore the strategic importance of investing in cutting-edge technology to drive business growth and meet market demands effectively.

Laurence Tan, Spicers Sales ExecutiveVisual Communications & National Hardware, concludes, "At Spicers Hardware, we take pride in our partnership with Mimaki, a trusted brand in printing technology. The installation of the Mimaki JFX-600 at Print Storm exemplifies our commitment to providing high-quality equipment and comprehensive support. Through collaboration and tailored training, we empower businesses like Print Storm to expand their capabilities and excel in their market,"

JFX600-2513 model shown (2.5x1.3m bed size)

Rev up your business growth with the Mimaki JFX600-2513 UV LED Flatbed printer

Rev up your business growth with the Mimaki JFX600-2513 UV LED Flatbed printer.

Equipped with 16 industrial printheads, the JFX600-2513 delivers print speeds up to 200m2/h.

Equipped with 16 industrial printheads, the JFX600-2513 delivers print speeds up to 200m2/h.

330% faster than our previous model.

With multiple ink sets to choose from, including an 8 colour option, the list of applications is endless.

330% faster than our previous model. With multiple ink sets to choose from, including an 8 colour option, the list of applications is endless.

www.mimakiaus.com.au

www.mimakiaus.com.au

Setting the Industry Benchmark with swissQprint Kudu

Australia’s signage and branding industry is poised for a significant transformation with the recent installation of two new swissQprint Kudu flatbed printers. Mezographic and AllPrint Graphics, both leaders in innovative printing solutions, are at the forefront of this change.

AllPrint Graphics installed the first Kudu in Australia in December 2023, followed closely by Mezographic, which at the time of writing was running its first commercial job using the vibrant neon ink the Kudu showcased at FESPA and Visual Impact in 2023.

For Allprint Graphics, known for their quality and innovation for over 60 years, this is the third swissQprint machine in their collection since their first purchase more than eight years ago.

Grant Cunningham, Managing Director of Allprint Graphics, notes, "The Kudu combines speed and quality in a way that we've never seen before. It's a perfect addition to our fleet, enabling us to meet the evolving needs of our clients with creative solutions."

The swissQprint Kudu stands out for its exceptional versatility, capable of printing on a wide range of substrates up to 50 millimetres thick, including aluminium composite, acrylic, foam board, corflute, sound insulation panels, timber, and glass. It also has the potential to print on flexible materials like textiles and banners when equipped with the roll-to-roll option. This flexibility enables both companies to cater to a diverse array of printing needs, from industrial applications to high-end retail displays.

The Kudu's advanced features include ten channels, allowing for combinations of CMYK, light colours, white, varnish, primer, neon inks, and bright orange. This eliminates the need for compromise on colour and application options, ensuring that graphics suppliers can meet the most demanding client requirements. The machine's innovative features, such as multiple lay position pins for precise substrate alignment and patented ‘tip switch’ vacuum zone control, further enhance its versatility and ease of use. Capable of achieving print speeds of up to 300 square metres per hour, the Kudu maintains commercial viability without sacrificing quality.

swissQprint’s Greentech initiative focuses on sustainability and high performance. The Kudu, like all the company’s machines, uses energy-efficient UV LED technology. Designed for longevity, these machines require minimal maintenance and ensure consistent output and efficiency. The VOC-free inks are Greenguard Gold certified. This approach combines ecofriendly practices with reliable, long-lasting printing solutions, minimising environmental impact while maintaining high productivity.

Speaking about the new addition to their printing arsenal, Frank Mezo, Managing Director of Mezographic says, "The Kudu's ability to maintain high speed and exceptional quality, even with the addition of multiple colours and applications, is a game-changer for us. The neon ink capability has garnered significant interest and sets us apart in the market. We are excited to explore the full potential of this machine."

“The Kudu’s ability to create lenticular effects and prints resembling old paintings has already attracted high-end retail interest” adds Mezo. Effective for point-of-sale displays, the Kudu offers a distinct visual impact compared to LED screens, fulfilling the need for unique and engaging marketing materials.

Phil Trumble, Managing Director of Pozitive, the supplier of the Kudu, and all swissQprint printers in Australia, highlighted the machine's impact on the industry. “It's exciting to see how Mezographic are utilising this technology to set new benchmarks in the industry. Their commitment to innovation and quality makes them perfect partners for swissQprint."

By leveraging the Kudu's capabilities, both Mezographic and Allprint Graphics are not only enhancing their service offerings but also setting new standards for print quality and innovation in Australia.

As both companies lead the market with cutting-edge technology and unparalleled quality, the future looks bright for their clients; both new and old. The successful implementation of the Kudu and its neon ink capabilities is just the beginning of a new chapter in Australian signage.

(l to r) Frank Mezo, MD Mezographics, Phillip Trumble, MD Pozitive Sign & Graphic Supplies, and Warren Davey, National Equipment Sales Manager, Pozitive Sign & Graphic Supplies

Phil Trumble, Pozitive Sign & Graphic Supplies and Grant Cunningham Managing Director, Allprint Graphics

Creative Visuals and the Power of Roland DG’s TrueVIS LG Series

Creative Visuals, has been at the forefront of large-scale digital printing and portable display manufacturing for over 25 years. Known for their commitment to quality and innovation, the company recently upgraded to the TrueVIS LG-640 UV Printer Cutter.This decision was driven by the machine’s impressive speed, cut-width, and ink configuration, which allows the company to print white and gloss on their pull-up banners and adhesives product offerings.

THE SHIFT TO UV-LED PRINTING TECHNOLOGY

In their pursuit of excellence, Creative Visuals recognised the growing potential of digital UV technology. The TrueVIS LG Series, with its UV-LED printing capabilities and a full range of specialty effects using Eco UV ink, presented an ideal opportunity for the company to enhance its product offerings.

Creative Visuals has a long history with Roland DG, having relied on their equipment for over 20 years. Sannang Keo, IT/ Production Manager at Creative Visuals, highlights the importance of this partnership: “We’ve used Roland DG equipment for more than 20 years for its reliability and ease of use.”

The new device has not only met but exceeded their expectations. “The quality from the LG-640 is superb,” adds Sannang,

ENHANCED PRINT QUALITY AND FLEXIBILITY

Utilising the latest Greenguard Gold Certified ECO-UV EUV5 inks, the TrueVIS LG Series offers a wide colour gamut and specialty effects capabilities. It goes beyond CMYK to include red, orange, white, and gloss, providing exceptional print quality and flexibility. This advancement has enabled Creative Visuals to produce stunning, highquality prints that meet the diverse needs of their clients.

The TrueVIS LG-640’s exceptional performance is underscored by its accolades, including the Keypoint Intelligence BLI Pick Award 2024 for color accuracy, multipanel consistency, and speed. This recognition further solidifies the LG Series' reputation for excellence.

Creative Visuals has successfully integrated Roland DG's TrueVIS LG640, achieving remarkable results and maintaining their leadership in the digital printing industry.

To explore the capabilities of the TrueVIS LG-640 and other printer cutters in the LG Series, visit Roland DG (https://www.rolanddg.com.au/products/printers/truevis-lg-mgseries-uv-printer-cutter).

For more information on Creative Visuals and their wide range of products, visit Creative Visuals (https://creativevisuals.com.au/).

Professional

Compact & Affordable

Optional Extension Table for Semi-rigid Card

8-Colour Ink Support

Performance

High Speed Printing

Touch Screen Control

Simple Media Calibration

8-Colour Ink Support

Grafico Illuminates Dutton Automotive

Dutton Automotive commissioned Grafico to design, produce, and install a comprehensive signage and graphics package for their latest flagship dealership in Melbourne. Led by the meticulous guidance of Managing Director, Damian Corney, Grafico’s unique approach transformed the dealership into a visually stunning and functional space that truly embodies the prestige of the Dutton brand.

From the very beginning, Grafico worked hand in hand with the development team, ensuring that every design element was meticulously considered and tailored to the project's specific requirements. This collaborative effort resulted in a harmonious blend of form and function, effectively showcasing both the vehicles and the dealership.

The internal signage components include large hanging banners featuring an aluminium pole system, which enliven the blank warehouse-style walls with iconic vintage motorsport images, adding a touch of nostalgia to the space. Various feature walls boast custom print wallpapers in a 'line art' style, highlighting popular vehicle makes and models. This artistic approach not only decorates the walls but also celebrates the rich history of the automotive industry. In a bold design statement, custom print wallpapers wrap around all the dealer lounge and kitchen area surfaces, including walls, cupboards, and splashbacks. This immersive design creates a striking visual impact as customers enter the dealership.

The canvas-textured wallpaper, custom printed for the dealership, blends seamlessly with the vinyl banners, which are heavyweight stitched and have pockets on top and bottom.

Precision-cut acrylic logos and directional signage provide guidance and reinforce the dealership's brand identity.

The external signage elements enhance the dealership's visibility and extend the brand from inside to outside. Covering all windows, the white vinyl 'line art' is a signature feature of Dutton dealerships. This intricate design process, involving cutting, weeding, and application, results in a visually appealing facade that allows visibility while showcasing the vehicles inside. Prominently displayed in matte black with 'halo' lit LED, large fabricated LED signage features an RGB controller, allowing the lighting colour to change for events and promotions. For instance, the lettering can be changed to red during Essendon FC events to match the club's colours. This innovative LED signage was produced in collaboration with Visual Exposure.

Damian Corney reflected on the project's success, saying, "Overall, it was an exciting and rewarding project which sits proudly on display on a major freeway on the way to and from Melbourne Airport, making it impossible to miss."

The Executive Director of Dutton Automotive, Suren Chandrajit, sums up the project as “another fantastic site installation [from] Damian Corney. Thank you!”

Meeting the Diverse Demands of Modern Industry with ORAFOL Adhesive Tape Solutions

In the fast-paced industrial landscape, businesses across various sectors face unique challenges that require tailored solutions. ORAFOL Australia understands these needs and offers an extensive range of high-performance adhesive tapes designed to meet the demands of various industries.

From architecture and automotive, to printing, signage and promotional displays, ORAFOL provides solutions that ensure efficiency, durability, and superior performance.

ARCHITECTURE & BUILDING

In architecture and building, precision and durability are paramount. Whether assembling windows and doors, sealing walls and joints, or manufacturing lifts, ORAFOL's adhesive tape systems offer ideal solutions. The tapes contribute to creating energy-efficient and lightweight structures while streamlining production processes, making them more energy and time-efficient. This combination enhances the quality of the end products and supports sustainable building practices.

PRINTING & PAPER

The printing and paper industry demands adhesives that withstand harsh chemicals in inks and other materials. ORAFLEX Cushion Tapes, featuring odour-free pure solvent acrylate adhesives, provide excellent bonding and repositionability, essential for high-quality flexographic printing. These tapes are designed to resist typical solvents, ensuring longevity and reliability in production processes.

AUTOMOTIVE & MOBILITY

In the automotive sector, where safety and durability are critical, ORAFOL offers a comprehensive range of adhesive tapes for internal and external applications. Our bonding and mounting solutions enhance vehicle assembly, contributing to lighter and increasingly fuel-efficient vehicles without compromising performance or safety. This is crucial as the industry shifts towards greener technologies and sustainable practices.

PAPER & PLASTIC FILM INDUSTRY

In the paper and plastic film industry, precision and efficiency are crucial. ORAFIX and ORABOND products support critical processes such as flying splice, core starting, and roll end securing. These tapes cater to a

wide range of substrates, from coated papers for printing to hygienic paper products, enhancing production accuracy and reliability.

SIGNAGE & PROMOTION

ORAFOL offers a comprehensive range of industrial tapes for the signage and promotion market, including the TM branded series. These tapes provide reliable solutions for various display applications, ensuring that signs and promotional materials are securely and attractively mounted, essential for effective visual communication.

A COMMITMENT TO EXCELLENCE

ORAFOL is committed to delivering adhesive solutions that meet and exceed industry standards. Our extensive product range is designed to tackle modern industries' diverse and complex requirements, ensuring that our clients achieve superior performance, efficiency, and sustainability in their operations. By continually innovating and responding to market needs, ORAFOL remains a trusted partner for businesses striving for excellence in their respective fields.

ORAFLEX, ORAFIX, and ORABOND are registered trademarks

Unlocking Creativity and Durability

The Era of Architectural Solid Aluminium Panels

In the evolving world of architecture and design industries, safety and creativity are paramount considerations. Businesses everywhere are constantly seeking innovative solutions that not only enhance the visuals but also prioritise safety standards. Introducing Ai Panel.Arc, the revolutionary fire-retardant vinyl solid aluminium panel that sets a new standard in versatility, creativity and safety.

So, Why Ai Panel.Arc?

Ai Panel.Arc offers endless possibilities and creative flexibility, giving creatives the tool to bring design dreams to life. The perfect combination of high-quality marine grade 5052 solid aluminium panel and fire-retardant vinyl, ensures that visions can be brought to life whilst still meeting the strictest safety standards. From bustling public spaces to cozy office nooks and inviting hospitality retail settings, Ai Panel.Arc transforms old mundane interior spaces to new revitalised fit out settings.

As safety regulations become increasingly stringent, Ai Panel.Arc stands out for its compliance and reliability. At the heart of Ai Panel.Arc lies a commitment to safety without compromise. Mounted to high quality 5052 marine grade non-combustible group 1 solid aluminium panel ensuring that designs can withstand the test of time. The robust nature of

these panels makes them suitable for a range of settings. With Ai Panel.Arc, peace of mind is not just a luxury – it’s a guarantee.

Versatility is another standout feature of Ai Panel.Arc. in addition to its excellence in safety compliance. Offering a range of patterns and textures that cater to every creative whim, Ai Panel.Arc combines texture with durable solid aluminium. Whether the designer is drawn to the sleek elegance of specialty stones and concretes or the rustic allure of woodgrains, the panels have multiple options to suit any design aesthetic. Ai Panel. Arc suits a diverse range of environments, making it a go-to choice for designers seeking flexibility without compromise.

Looking into the future of architecture and design, architectural solid aluminium panels stand at the forefront of innovation and creativity. With their unrivalled durability,

enhanced safety features, and boundless design potential, these panels are poised to revolutionise the approach to architectural projects. So why settle for the mundane when designs can be elevated with the extraordinary?

Embrace the future of architecture with architectural solid aluminium panels and unlock a world brimming with possibilities.

CHARLES WATSON

Casual Employment Laws

What’s old is new again

Earlier in 2024, the federal parliament passed a range of legislative amendments across workplace laws. Those amendments evidence an expectation that employers will encounter some issues in balancing flexibility in their workforce while minimising related compliance risks, including those relating to casual employment. This article is a review for businesses of the upcoming changes to casual employment laws, which will come into effect on 26 August 2024.

A NEW DEFINITION OF CASUAL EMPLOYMENT

Effectively, the statutory definition of casual employment will be amended. Casual employment will be held where there is an absence of a firm advance commitment to continuing and indefinite work and that the employee is entitled to a casual loading under an Award or contract. Further, the new definition broadens the considerations to determine if someone is a casual employee. These include:

• The substance, practical reality and true nature of the employment;

• The terms of the contract of employment;

• Any mutual understanding or expectation between the employer and employee;

• The employee's ability to accept or reject work;

• Reasonable likelihood of continuing work, considering the nature of the business;

• Whether part-time or full-time employees are performing similar duties and or

• The existence of a regular work pattern. It is important to note that no single consideration will determine casual employment status, so it is possible to be a casual worker with a regular pattern of work and still not be deemed to have a firm advance commitment to work. However, it is likely that a regular work pattern would generally be a factor weighing in favour of the employment being permanent and not casual.

CASUAL CONVERSION

Another related amendment coming into effect from 26 August 2024 includes simplifying casual employees' conversion rights and processes to permanent status. The existing provisions regarding employee requests for casual conversion will be removed for employees engaged after the laws are enacted.

The new conversion pathway will place the onus to initiate the process on the casual employee to request to change their status once certain thresholds are met, including that the employee has been employed for at least six months (or 12 months for small business employers.)

Any casual employee already employed on 26 August 2024 will still be a casual employee under the new definition. These casual employees will be able to seek casual conversion under the transitional provisions for six months (or 12 months for small businesses) after this date.

The grounds on which an employer can refuse the request will include 'fair and reasonable operational grounds'. It may be fair and reasonable to decline a conversion request if substantial changes are required to how work in the employer's enterprise is organised and such modifications are impracticable. The Fair Work Commission will be empowered to arbitrate related disputes.

CASUAL EMPLOYMENT INFORMATION STATEMENT

Employers will still need to provide the FWO's information statement to casual employees at or before the commencement of employment. Additionally, employers will also

be required to provide the statement to casual employees again:

• After the first six months of employment, and after the next six months of employment, and every 12 months of employment thereafter, or

• For small business employers, it is only once after 12 months of employment.

Employers of currently employed casuals must reissue the statement to them within three months of the amendments commencing.

NEXT STEPS

Before 26 August, employers with casual employees will need to assess whether they are genuinely casual employees and be prepared for employees to initiate a request to convert to permanent. Businesses will need to have defensible reasons for not agreeing to a conversion notification and be aware of the procedural requirements with respect to responding to any conversion notification. Further, businesses should be aware that the Commission can step in and arbitrate if the matter cannot be resolved at a workplace level.

Charles Watson GM – IR, Policy and Governance Visual Media Association

Trade Shows Events Seminars Exhibitions Open Days Conferences Training

DRUPA REVIEW - MELBOURNE

www.visualimpact.org.au

25 June 2024

Munich Brauhaus, South Wharf, Melbourne

VISUAL IMPACT BRISBANE

www.visualimpact.org.au

17-19 July 2024

Hall 4, Brisbane Convention and Exhibition Centre

Brisbane, Queensland

WOMEN IN PRINT NETWORKING AT VISUAL IMPACT

womeninprint.com.au

18 July 2024

Hall 4, Brisbane Convention and Exhibition Centre

Brisbane, Queensland

PROMOTIONAL PRODUCTS INDUSTRY CONFERENCE

15 August 2024

Cargo Hall, South Wharf, Melbourne

CURRIE GROUP 2024 NATIONAL

SIGN & GRAPHIC AWARDS

signs.org.au

6 September 2024

Doltone House, Hyde Park, Sydney

IMPRESSIONS EXPO – FORTH WORTH

Impressionsexpo.com

24-26 October 2024

Forth Worth Convention Center

Forth Worth , United States of America

Photo Credit: Jonny Gios (Unsplash)

DENISE KIRBY

The Plastic Bias in Print

Two major campaigns run in July. Dry July and Plastic-Free July. The goals are similar: to raise awareness of a cause, educate or change habits and behaviour for healthier outcomes.

Both equally can feel like an impossible challenge. Plastic Free July reminds us of the pervasive and enduring presence of single-use plastic in our environment. While this should be a genuine concern, the danger is that it can contribute to the backlash against plastics and exacerbate the belief that all plastic is bad and best avoided.

The mere mention of the word "plastic" conjures up images of littered beaches and marine life choking and entangled in plastics. We are reminded every day by the media of the devasting impact of plastic. We are acutely aware that microplastics have entered every

corner of the earth, ecosystem and the human body. Even a small piece of thermal blanket that detached from the remote vehicle Rover as it traversed the surface of Mars was touted as plastic trash left on the planet.

Plastic pollution is a legitimate concern. However, its representation in media is also skewed. We rarely see stories celebrating plastic for saving lives or reducing carbon emissions. Plastic can contribute as much to sustainable outcomes as it can destroy them.

It is important to distinguish between different plastics. We tend to talk about plastic as though it is one thing, yet there are

seven different categories of plastic and many variants and compositions within each. Not all plastics are equal in terms of benefit or harm. Thanks to the ongoing narrative against plastic, we are swayed by terms like "plasticfree" and led to believe that something must be good simply because it does not contain plastic.

As an industry, we are large consumers of plastic, from rigid boards, acrylic and corflute to banners, synthetic paper and self-adhesive films. While the materials we use are not in the same category of harm as a wayward plastic bag or discarded straw, they are nonetheless

Photo Credit: Mathurin Napoly (Unsplash)

plastic. As such, our industry will increasingly be affected by people's perceptions about plastic in general. We cannot distance ourselves from the war against plastic. We also cannot deny that the materials we use have an impact on the environment. We are, after all, converters and suppliers of plastic as a solution for visual communication and branding. Like any large plastic provider, we will be under the same scrutiny when it comes to people engaging with our products and services.

The impact is happening already. As brands and businesses work to improve their own sustainable practices, their focus is expanding to their supply chain, and this includes signage and print. As print buyers become more conscious of our materials, there is an increasing demand for more environmentally friendly solutions; for some, plastic is on the chopping block. As we are starting to see in other markets, large retailers are requesting PVC-free products or moving away from plastic altogether. The use of paper, boards, textiles and digital signs is increasing to reduce the impact of print advertising, display and decorative applications on the environment. The perception is that these alternative materials are better for the planet, but that isn't always the case.

We need to be pre-emptive regarding the changing needs of customers. By educating and engaging with our customers around sustainability, we can ensure they choose

genuinely sustainable and commercially viable solutions. If we don't, we risk customers making material decisions based on a limited understanding of substrates and negative perceptions, which in the long run can cost us business.

The biggest problem with plastic is waste and the impact it has on the environment at the end of its life.

We can make better choices around the materials we use and where we use them. We can offer solutions that create less environmental burden by choosing less toxic plastics, recycled plastics, and plastic substrates that can be recycled at the end

DENISE KIRBY has nearly thirty years’ experience supplying self-adhesive media to the sign and print industry. Initially starting out in the family business as a distributor, she went on to work for leading self-adhesive manufacturers in marketing, business development and product management roles across Australia and New Zealand. She now has her own business, Kirbyco, which develops and supplies eco-friendly, recyclable and sustainable print media, and created ZERO, a product stewardship scheme which recycles end of life printed media. Denise is highly passionate about the industry and enjoys writing about applications, opportunities and new developments in print and signage. Her goal is to inspire people to explore new creative, functional and sustainable opportunities in print as well as educating the industry on products, trends and innovations.

of life. We can show that some plastics can be as sustainable as other alternatives and commercially viable. Sustainability and using plastic don't have to be mutually exclusive.

As Plastic Free July highlights the negative aspects of single-use plastic, it is also a reminder for us to address our own use of plastic and where the synergies are. The feelings people have about plastic will increasingly impact our industry and the sign and print solutions customers invest in. By being prepared and taking the lead, you can meet the demands of your customers while also ensuring positive commercial outcomes for your business.

Photo Credit: Edward Howell (Unsplash)

Photo Credit: Jonathan Chng (Unsplash)

Cash is Always King

This is a very real truism if I’ve ever heard one. As business owners, cash flow, or even better, cash, is what fills our business lungs on a daily basis. It is the oxygen of our business life. Without it, it’s a very real and difficult struggle. Every business owner will have been through periods where a major client fails to pay on time, or you’ve had to pay a substantial cash outlay that leaves our cash flow struggling like pushing water uphill.

When it comes to selling your business, it's a deeply emotional decision. You've invested your heart and soul into building this business, and the thought of parting with it for anything other than cold, hard cash is a tough pill to swallow. However, the realities of selling a business often present a different picture. And this is before considering finding a purchaser, let alone assessing if they are the right buyer. During our process, around 15-20 people met and inspected the business, with many considering offers of partial purchases or delayed payments.

Prior to considering selling Kingman Visual, we spent several years making sure we had our ducks in a row. We meticulously prepared all the

systems and processes that make a business more attractive, especially to a non-trade purchaser. We had clearly defined departments and, where possible, department heads who reported back to senior management. A clear and logical reporting system showed accurate and timely reporting. We understood that a buyer needs clarity in every aspect, and we were ready to provide it.

After this preparation, it was time to interview business brokers and decide who we trusted the most to sell our beloved entity. Who understands the decades of effort that’s gone into this and your desire to be well recompensed for those years of hard graft? I decided to appoint two brokers. This is

unusual, but our business had a good chance of being purchased from an East Coast-based buyer, so I decided on someone on the East Coast and a West Australian-based broker.

All the brokers I spoke with shared a common theme that caught me off guard and gave me my first reality check. The chances of finding a cash buyer for a business the size of Kingman Visual were unheard of. Over 90% of business sales in this price range are sold with a varying degree of vendor finance. It was then a case of how much cash and how much we were willing to risk or rather loan to the purchaser.

It was rather difficult and unpalatable to consider this. After 38 years of building this business into the company it was, it was hard

Photo Credit: Melissa Walker Horn

(Unsplash)

to process that we would or should have to consider financing it ourselves. On top of the vendor financing, many purchasers want to see earn-out conditions as a part of the process. That is, you get a percentage, say 50% upfront, and then the final price and balance are determined at a point down the line, say, two years. This figure is based on maintaining or improving your historical sales and profits. Generally, in these circumstances, the original owner stays on in a handover role to ensure the business does, in fact, maintain those figures. For example, if your average historical profit is $1,000,000 pa, then under the new ownership, and for whatever reason, profits drop by 20%, then so does that last payment. Similarly, if your profit increases, and it should in reality, then your final payment also increases. And it is for that reason that it's in your best interest to stay on in some capacity.

In the cold, hard light of day, and with 20/20 hindsight, it did, in fact, prove prophetic for us. Many contemporaries have asked me why on

earth I agreed to a vendor loan arrangement, and perhaps, even brutally, it was my fault to accept such terms.

Well, the above explains why and in the aftermath of the atrocious management of the company under new ownership, we were left with around $800,000 short of our total payment. It is hard to digest for anyone, regardless of value or private worth, that’s a big sum to “lose.” Why did I italicise the word “lose”? Well… we never had that money; it was just money owed to us, so we didn’t actually “lose” that money. The reality is that our children will miss out on that money as we have invested wisely and are comfortable without it. It's just a bitter pill to swallow. We ensured we received enough at settlement and told ourselves that if this is all we get, we’re okay financially. And we knew on day one it was going in a direction we couldn’t foresee. They didn’t keep me on for any handover, not even for one hour.

Now, you could justify that to the departments and management system I put in place for that exact reason. Still, every business has its own idiosyncrasies that aren’t obvious to new owners. Even though we did receive 12 months of vendor loan payments after settlement, we didn’t get paid for stock on the floor or work in progress. And the only recourse we had as ex-owners is via the court system. I have had reason to use legal action over the years, and whilst the process is agonisingly long and slow, I always found the justice system worked in the end. But, it is slow and expensive. We were at the penultimate stage in that legal action against the new owners when Kingman collapsed, owing over $7m in debt. We and our wonderful suppliers will see no money from the liquidation process at all. So many clients got caught in the mix as well, having made significant progress payments and then being refused access to their goods until the process was completed. It’s a messy end, but I accept our decision in vendor loans. It will come down to each person as to what you are willing to do. It was time for me to move on after 38 years at Kingman and over 50 years in the industry, and I was emotionally retired.

We received two offers on the same day, one from a WA-based entity that was the final buyer and an East Coast company wanting a national footprint. Please remember this was mid-2020, in the midst of Covid, so the East Coast Company couldn’t travel to Perth to inspect but were still willing to proceed. On that basis, we chose the local buyer, and the rest is a sad and tragic historical note.

How do you sell your business without risk? Without a cash buyer, I still believe in the process. But I’m a much more seasoned person now in the process. I wish you every success if selling your business is in your future.

Photo

Credit: Sebastian Herrmann (Unsplash)

CHRISTINA BRUCE

Excellent service doesn’t always lead to growth

Providing outstanding service is undoubtedly crucial for any small business. Yet, despite our best efforts to deliver prompt and high-quality service, many small business owners hit a growth plateau. The truth is that offering exceptional customer service alone won’t guarantee new business growth.

Recently, we conducted research on behalf of a well-known print brand. We wanted to understand how they treated inbound enquiries and how proactive they were at exploring the potential behind an inbound lead. What we found was both impressive and concerning!

Sellabilities is a sales training company, and we often need to produce printed Participant Workbooks for our programs. So, using one of our standard print requests for a job that would typically be worth $4,000-$5,000, we sent enquiries off to businesses across Australia that we'd never done business with before. The results are noteworthy:

• 94% of the businesses responded with a quote within 24-48 hours

• 30% of the businesses attempted to call or email us to clarify some minor details

On the plus side, what we experienced was exceptional customer service. Both responsiveness and turnaround times were impressive and better than we had anticipated.

On the flip side, whilst not unexpected, we were very concerned about the small number of stores that took the time to try and contact us. Remember, these stores had never done business with us before, and they had just received a job request for work that is likely to be a value that is much higher than their average invoice.

These results beg the question, how do these business owners treat inbound requests from existing accounts?

As small business owners, we must shift our focus from mere transactional exchanges to cultivating deeper, more meaningf ul

relationships with our clients and prospective clients. It's about going beyond the surface level of excellent customer service and delving into the realms of proactive engagement and strategic partnership.

Consider this: How well do we truly know our top clients? Are we familiar with their business goals, pain points, and aspirations? Or are we content with providing what they ask for without understanding the bigger picture?

A recent article from Gartner highlights that delivering service and driving growth are distinct endeavours. While exceptional service and high satisfaction levels certainly contribute to customer retention, they don't necessarily translate to business growth. Small businesses must recognise the difference and avoid getting trapped in what Gartner labelled the 'zone of wasted effort'. This 'zone' is characterised

by salespeople overinvesting in the account through exceptional service levels, assuming that it will lead to additional business. Unfortunately, that’s simply not the case.

Instead of fixating solely on service delivery, small businesses should also focus on activities that truly drive growth. Gartner’s findings suggest that customer improvement is the most significant driver of account growth, and this approach involves providing customers with unique, constructive perspectives on how they can enhance their businesses, along with laying out a vision for future improvement. Demonstrating the ROI of implementing the suggested changes is also key.

Gartner also emphasises the importance of focusing on the customer’s future opportunities rather than dwelling on past transactions or your products. Additionally, it would be best if you avoided aggressive selling. However, by adopting a customer-centric approach and actively engaging in activities that foster customer improvement, small businesses can break free from the ‘zone of wasted effort’ and unlock new avenues for sustainable growth in a dynamic marketplace.

So, how do you unlock new avenues?

We need to adopt a more curious mindset to unlock the potential for growth within our potential new and existing client base. Instead of just being incredibly responsive,

CHRISTINA BRUCE

fulfilling orders and providing exceptional customer service, let’s take the time to ask different questions, seek a deeper level of understanding, delve into their challenges, and truly understand their business landscape.

Research plays a pivotal role in this process. By leveraging tools like customer surveys, market analysis, desktop Google searches and industry reports, we can gain valuable insights into our clients’ needs and preferences. Additionally, engaging in active listening during client interactions can uncover hidden opportunities for improvement and innovation.

One approach we would encourage you to consider is focusing on your top 20-30 accounts—the clients who consistently bring you the most value and see you as their trusted partner. Rather than treating them as just another customer and offering your usual customer service, let’s view them as strategic partners in your business journey. By investing time and resources into understanding their unique problems, needs and aspirations, you can tailor your solutions to deliver enhanced value.

To do this is quite simple. The next time you receive an inbound job request from them, take the time to review the request and think about how the work could be improved, enhanced, or changed in some way that the customer may value. Then, pick up the phone and speak to them about it. As a trusted partner, they are

highly likely to give you their time and value your thoughts.

Of course, this process doesn’t replace contacting any customer when you have specific questions about their request. It works in parallel with that and provides an opportunity to clarify and potentially expand the opportunity.

Importantly, it’s not just about selling products or services; it’s about providing solutions that address our client’s specific pain points and challenges to bring improvements to them. This requires a proactive approach, where we anticipate their needs and offer innovative solutions before they even realise they need them. We take the approach that their business is an extension of ours and proactively look for ways to improve their business. Which, in turn, means our business will also grow.

While great service is undoubtedly essential, it’s not the sole driver of business growth. Small business owners must embrace a proactive, curious mindset to thrive in today’s marketplace. By deepening our understanding of our top clients’ businesses and offering tailored solutions that improve how they do what they do and what they do, we can unlock new growth opportunities and solidify our position as trusted partners in their success journey.

Sellabilities is a registered trademark

Activities & worksheets for you to Activities & worksheets for you to work through at your own pace work through at your own pace

How To Use Meta Advertising to Sell Your Signage Services

Meta, formerly known as Facebook, is a leading technology company that owns several major social media platforms, including Facebook, Instagram, WhatsApp, and Messenger. These platforms offer extensive advertising opportunities for businesses to reach their target audiences.

Navigating all the tools available in Meta Ads can feel daunting. For business owners and marketing managers in signage, diving into Meta Ads offers significant growth opportunities but requires a clear understanding to leverage its full potential.

CRAFTING COMPELLING ADS

The creative aspect of your ads, comprising visuals, copy, and call-toactions (CTAs), plays a crucial role in capturing attention and driving engagement. Let’s explore how you can do this with some examples:

High-Quality Visuals: Invest in high-quality images and videos that resonate with your audience. Take before and after photos, and progress shots when you are likely to get the best lighting. You can also take a video or series of videos of an installation and showcase a time-lapse of a car being wrapped. With eyecatching designs that attract attention and highlight your craftsmanship and work.

Consistent Branding: Ensure that your

ad creatives align with your brand's overall visual identity and tone. For instance, use your company’s logo and consistent colour schemes in all ads to build recognition and trust with your audience.

Compelling Copy: Write clear, concise, and persuasive copy that highlights the benefits of your services. For example, “Transform your vehicle with our premium wraps – stand out on the road with a design that reflects your style!” Use strong CTAs that encourage users to take the desired action, such as “Get a Quote Today” or “Book Your Consultation Now.”

Storytelling: Use storytelling to connect with your audience emotionally. Share customer success stories, such as a local business that increased foot traffic after updating its signage with your services or behind-the-scenes glimpses of your team at work, demonstrating the attention to detail and passion that go into every project.

Creative Refresh: Avoid ad fatigue by regularly updating your ad creative.

For example, a good rule of thumb is to rotate new visuals and copy every eight weeks to keep your audience engaged and interested, showcasing different projects and seasonal promotions.

Taking a more technical look at Meta Ads, each channel has unique advantages and allows marketers to tailor campaigns to specific audience segments. Success lies in understanding the strengths and user demographics of each platform and leveraging them accordingly.

The benefits of this include:

Increased Visibility: Reach a broader audience across multiple platforms to increase brand awareness and attract potential customers.

Targeted Advertising : Use Meta’s advanced targeting options to reach specific audience segments, ensuring your ads are seen by those most likely to need your services. You will need to know who this demographic is, so it's paramount to take the time to define either a niche or your ideal client.

Photo Credit: Timothy Hales Bennett on Unsplash

BUDGETING: STARTING SMALL AND SCALING UP

One of the most critical aspects of Meta Ads campaign success is budgeting. It’s wise to start with a modest budget and experiment. This approach allows you to test different strategies, campaign types, and target groups, learning what works best for your brand without risking significant capital.

Set Clear Objectives: Before allocating your budget, define your campaign goals. Are you aiming for brand awareness, lead generation, or direct sales? Your objectives will influence how you distribute your budget across various campaigns and ad sets. Remember, achieving larger outcomes generally costs more, so starting with smaller objectives is a practical way to test and learn.

Monitor and Adjust to Optimise: Regularly review your ad performance metrics, such as cost per click (CPC), click-through rate (CTR), and conversion rate. Use these insights to refine your budget allocations and campaign strategies continually. If a campaign achieves high goals, increase the budget gradually, no more frequently than every 48 hours. This is known as scaling. If a campaign is underperforming, adjust the conditions or reallocate resources.

TARGETING: REACHING THE RIGHT AUDIENCE

Effective targeting is a cornerstone of any successful campaign, and Meta Ads campaigns are no different. Meta's advanced targeting capabilities allow you to reach highly specific audience segments, ensuring your ads are seen by those most likely to engage with your brand.

Leverage Custom Audiences: “Custom Audiences” enable you to target users who have already interacted with your brand, such as website visitors, app users, or email subscribers. This is done by using the Facebook Pixel, or another tracking cookie usually. This warm audience is often more likely to convert.

Utilise Lookalike Audiences: Lookalike Audiences help you find new potential

customers who share characteristics with your existing customers. By creating Lookalike Audiences based on the characteristics of your highest-value customers, you can expand your reach to those who are likely to be interested in your offerings.

Detailed Targeting Options: Meta Ads provides extensive demographic, interest, and behaviour-based targeting options. Take the time to understand your target audience's characteristics and use these options to refine your targeting. Combining multiple targeting criteria can help you create highly specific audience segments.

With the right strategies and a commitment to learning, you can achieve remarkable results with Meta Ads. Start with a clear understanding of your objectives, allocate your budget wisely, and leverage Meta's advanced targeting capabilities to reach the right audience. Create ad creatives that resonate with your audience and monitor your campaigns closely to optimise performance.

Stay curious, experiment with different approaches, and use data-driven insights to guide your decisions. With persistence and a strategic, consumer-focused mindset, you'll find Meta Ads to be a powerful ally in your digital marketing strategy.

CASS THEODORE is a Digital Marketer and Founding Director of  That Mrkg agency. She specialises in strategic performance marketing with over ten years of experience. She is a highly creative marketer who creates targeted and effective marketing campaigns, with expertise in strategic marketing and social ads. Cass has a proven track record of driving significant increases in website traffic, lead generation, and revenue growth for her clients.

Cass is the ideal partner for businesses looking to thrive in the digital landscape, offering expertise in strategic marketing planning, social media ads, email marketing, and invaluable marketing consulting services. www.thatmrkg.com

Photo Credit: Campaign Creators on Unsplash

The essentials of year-end planning for SME businesses

As the end of the year approaches, many business owners, professionals, and individuals find themselves reflecting on the past year and planning for the future. Year-end planning is essential to financial management and can help set the stage for a prosperous new year. Here are the essentials of year-end planning to help you finish the year strong and position yourself for growth and success in the coming year.

1. REVIEW FINANCIAL PERFORMANCE

Assess your annual income and expenses and compare them to your budget or financial projections. Identify areas where you exceeded or fell short of your expectations and understand the reasons behind these outcomes. Use this information to inform your strategy for the upcoming year.

In particular, plan for your future cash flow requirements. If you haven't previously produced a Cash Flow Forecast, the beginning of the new financial year is an excellent time to start. Plot all the incoming and outgoing funds from your business in simple black and white.

This includes all customer income and money from capital injections, tax refunds, loan funds, etc. Outgoings should include all funds such as business expenses, taxes, leases and loan repayments, interest, etc.

2. TAX PLANNING

Maximise deductions and credits by reviewing your expenses and ensuring you take full advantage of available tax benefits. Consider deferring income or accelerating expenses to optimise your tax situation. Consult with a tax professional to review your situation and plan your strategy for year-end tax planning.

3. SET NEW GOALS

Reflect on your goals from the past year and evaluate your progress. Set new, specific, and achievable goals for the upcoming year. Ensure your goals are measurable and time-bound. Create a plan of action to achieve these goals and identify the resources and support you'll need. KPIs are a great way to improve results. Leading KPIs are those that lead to outcomes, such as the number of sales enquiries, percentage of sales won, etc. Lagging KPIs are financially related, such as sales, profit, and cash in the bank.

Photo Credit:

Dimitri Karastelev on Unsplash

A Business Plan is a helpful tool that sets out the goals and how they will be achieved. It considers all aspects, including SWOT Analysis, i.e. Strengths, Weaknesses, Opportunities and Threats.

When starting a business, you do everything; as growth occurs, you can't continue to do this. Others need to take over tasks. An 'Organisational Chart' sets out what needs to be done and who will do it. It's a basis for job descriptions as a business grows. It needs to be regularly revisited as things change, and roles need to be realigned with business development.

4. ORGANISE RECORDS

Review and organise your financial records, including receipts, invoices, and other vital documents. Ensure your records are updated and stored securely for easy access during tax season and audits. Consider using digital tools to streamline recordkeeping and improve efficiency.

5. EVALUATE INVESTMENTS AND RETIREMENT ACCOUNTS

Review your investment portfolio and retirement accounts to ensure they align with

your long-term goals. Rebalance your portfolio if necessary to maintain your desired asset allocation and risk tolerance. Take advantage of any year-end opportunities, such as maximising retirement account contributions.

6. ASSESS RISKS AND INSURANCE

Review your insurance policies to ensure you have adequate coverage for your needs.

Identify any new risks that may have arisen during the year and address them proactively. Make necessary adjustments to your coverage to protect yourself and your assets.

7. PLAN FOR GROWTH AND DEVELOPMENT

Reflect on your personal and professional development over the past year. Identify opportunities for growth, such as training, education, or mentorship, to help you achieve your goals. Invest in yourself by setting aside time and resources for continuous learning and development.

Growth is a sensitive time for a business. Resources get stretched if growth isn't planned. A question often asked is, "We've made more sales, but where's the cash?" This is caused by a lack of cash flow planning to handle growth.

Where funds are going to come from to allow for growth needs consideration. Will it be borrowed from a lender or injected by current or new shareholders? You'll need to prove a solid case to providers. This usually means a business plan, financials, projections, etc. You need to present your business proposition in the best way to secure funds.

8. PREPARE FOR CHANGE

Anticipate changes that may impact your industry, business, or personal life in the coming year.

Develop contingency plans and strategies to navigate potential challenges and capitalise on new opportunities. Stay informed about trends and developments to remain agile and adaptable. Year-end planning is an invaluable process that allows you to take stock of your achievements, challenges, and opportunities. By reviewing your past performance and setting new goals, you can enter the new year with confidence and purpose. Make this a habit each year to keep your financial health and personal development on track. Here's to a successful year-end and a prosperous new financial year!

CFO-ON-CALL is a team of Financial and Business Advisors who work with open-minded people committed to business growth and achieving success. For a no obligation FREE chat about your profit growth opportunities please call us on 1300 36 24 36 or visit www.CFOonCall.com.au

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