102 cplaice

Craig Plaice

Advertising and Marketing Specialist

I am a highly focused and motivated individual with a passion for all aspects of the adver tising and marketing industr y. Creating and fostering professional business relationships is what I do best. I thrive on using my unique set of skills and exper tise to help clients meet their ever yday goals.

Some of my top skills include:

-Written Communication - Oral Communication - Social Media Marketing - Time Management - Client Relations - Public Speaking - Research - Teamwork

“Craig is a hard working, goal oriented individual who always demonstrates excellent professional communication skills when dealing with clients.�

- Lewis

Marketing and Advertising Communications St. Lawrence College Ontario College Diploma

Jones Craig Plaice

Email: cplaice@gmail.com Phone: (613)532-0216

@PlaiceCraig

Rob Dyrdek The Face of DC Shoes

Rob

Dyrdek is a successful American entrepreneur, skateboarder and reality TV star. He is best known for his prominent partnership with DC Shoes as well as his roles in various TV shows such as “Rob & Big”, “Rob Dyrdek’s Fantasy Factory” and “Ridiculousness”.

Rob, a natural born athlete, began skateboarding at the age of eleven. He soon focused almost all his time and effort into becoming a professional. Just a year later he was a sponsored professional.

A few years later, Dyrdek and a friend started their own skateboard company called Alien Workshop - a company that Dyrdek now owns.

A few years later he was sponsored by another company called Droors Clothing,

currently known as DC shoes.

Dyrdek is now the main face of DC Shoes, one of the most successful skateboard clothing and shoe companies in history.

Dyrdek first starred in an MTV reality show called “Rob&Big” with his best friend and bodyguard Christopher “Big Black” Boykin The show’s great success helped skyrocket Dyrdek’s into fame.

I admire Rob for a number of reasons. Not only because he was able to find a passion and focus all in energy into being successful, but he was also able to use his skills and expertise to expand into many different business ventures. His ability to have a set of goals and spend years working towards them is a key trait for any businessman or entrepreneur.

“Lead and others will follow”

Originally named Droors Clothing Co, DC Shoes was founded in 1993 by Ken Block and Damon Way in Huntington Beach, California.They sponsor hundereds of altheletes from all around theworld. DC is an American company that specializes in footwear and apparel for extreme action sports, such as skateboarding and snowboarding.

The company also manufactures, bags, accessories, and posters. Just 11 years after they were founded, Australian surf company Quiksilver acquired DC for a whopping $87 Million. DC currently sponsors hundreds of athletes from all around the world.

Both Ken Block and Damon Way were aspriing skateboarders and snowboarders as young men.

They both had the goal of becoming professionals. At one point they both decided that they didn’t have the skills to become professionals but they still wanted to be involved in the industry. Soon after DC shoes was founded. I have a real admiration for these young entrepreneurs for deciding to take their passion and apply into into a business venture.

I also admire DC shoes because they were able to create such a strong, credible brand image in such a short period of time. They do little advertising and their products have simple designs, however they are still industry leaders because of the quality of their products.

Also, their successful partnerships with companies such as Monster Energy, Honda and Yamaha have allowed them to dive into the motocross and rally car industry, further expanding their target market.

Craig Plaice

Name: Craig Plaice Address: 20 Foster St, Kingston, On Date of Birth: October 1, 1992 Email: cplaice@gmail.com Phone: (613) 532-0216

Employment History July 2013 Four Seasons Nature Conservancy - Coordinated various event procedures for “Deep River BioBlitz�

- Created and distributed digitally designed posters and billboard - Promoted event using multiple social media platforms

May 2013-August 2013 The Corporation of the Town of Deep River - Acted as a liason between town head office and other municipal employees - Managed inventory and finances for municipal facility snack bars

Education Sept. 2012- Present St. Lawrence College - Advertising and Marketing Communications Courses focused on developing communication and creative development skills through various tasks involving teamwork and real-world clients.

Skills & Expertise Written and Oral Communication - Two years experience maintianing professional communiction with real-world clients - Have written numerous client proposals, press releases, research reports etc.

Leadership - Experience managing, organizing and promoting various events.

- Have worked various positions involving supervising and delegating tasks

Technical - Two years working on projects involving teamwork, and creative development - Experienced with Adobe software such as Photoshop and InDesign

References & Portfolio Available Upon Request