102 jfindlay

77 Tett Cres, Westport, ON jesscfindlay@gmail.com (613)453-5989

Jessica Findlay Objectives To obtain a stimulating position in a dynamic company where I can apply my enhanced marketing and comunication skills to make a positive contribution to the organization.

“Jessica is bright, cogntive and thouthful. She thinks things through and is good at problem solving.”

- Brian Johnston, Bell Media Skills Creativity Communication Writing Interpersonal Leadership

Education

Technical

Advertising & Integrated Marketing Communications Advanced Diploma St. Lawrence College 2015

Work Experience

Honours Commerce University of Ottawa 2012

Promotions crew during game, set up and look after media lounge.

Holy Cross Catholic Secondary 2010

2013- Present Kingston Frontenacs -OHL Intern

2013-Present Rogers Radio Broadcasting Promotions

This Year Dean’s List FUSE Mentorship Program Mentor OCMC Quizbowl Team

Set up branded content at various events, produce cut-ins, and serve as an MC.

2005-Present TK Danceworx

Instructor/ Coach Teach children and young adults BATD syllabus, and coach the competitive team.

NIKE

: The New Meaning of Innovation

“Innovation is most powerful when it’s activated by collaboration between unlikely partners, coupled with investment dollars, marketing know-how and determination” - Mark Parker, CEO, NIKE Nike has just been named the #1 Innovative Company of 2013. Now this may seem odd, why would a shoe and clothing company be ranked number one when under the same magnifying glass as Apple and Google? Well, the answer is simple: they just did it.

expand in a new market, and an opportunity to build partnerships with others. One of Nike’s strongest traits is that they know they can only do so much on their own, and that other companis can help the company reach it’s full innovation potential.

Nike has taken storm The FlyKnit Racer is the and has completely newly developed trainer Great ideas changed the way shoe made to feel like a sporting shoes and have something sock with a soul, made accessories will be in common with from one continuous viewed from now string making it the on. The Fuel Band is bad ones: Early on, only shoe on the market Nike’s new wristband they both sound with that feature. The that not only tracks first prototype for the ridiculous. all of your active Flyknit was a tube sock -Mark Parker, CEO, NIKE moments, but also sown onto a rubber connects and shares sole. the data to any smartphone and But Flyknit, once approved, provides feedback and motivation. required a complete reinvention The Fuel Band was not designed of manufacturing and engineering to compete with Apple and the processes, as well as the supply technologies that other leading chain model. Eventually it will allow companies use in their products. you to custom fit a shoe to your They developed a product that exact foot shape. There’s no halfway would allow the company to when you commit to an idea that

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requires you to reinvent your manufacturing and business model.

It requires being closely tuned into your customer and having a “6th sense” of what they will respond to.

“ To bring inspiration and innovation to every athlete in the world.

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-NIKE Mission Statement

Nike may produce some of the most innovative products, and seems like a leading edge company, but it is really all about the foundation of the company and the outstanding innovative culture they have

entrenched in their employees.

Nike is a corporation based on innovation and constantly evolving and adapting to new changes and challenges faced. There is a list of 11 maxims, which every Nike employee knows, and are asked to quote regularly.

However, there are 4 that stand out: #1: It is our nature to innovate #2: #2: Simplify and go #3: Be a sponge #4: Evolve immediately Innovation is not simply a feature of this company; it is the backbone and the most treasured foundation on which the company is built.

Arlene Dickinson

Arlene Dickinson was bon in and in 1998 took over the organization.

Germiston, South Africa and moved to Since then, Arlene has been recognized Canada with her family at a very young as one of Canada’s most successful age. Her path to success was far from female entrepreneurs and the most a Cinderella story, some have said it is powerful woman in Canadian a miracle she has been so successful. marketing. She has provided marketing From the ages of 19-31, Arlene got services to countless companies married, had children, worked several including Toyota, Travel Alberta, jobs to help her husband through LCBO, Subway and many others. school, and ended Today, Arlene up getting married.

Twists and turns in life continues to She ended up going aren’t dead ends. When manage Venture to family court, but failed to gain custody things don’t go well, it’s Communications, while being involved of her four children really up to you to say, in a massive array as the judge said she ‘Let’s turn that corner and of side projects. She did not have sufficient has developed her recourses to take care see what’s around it. own successful wine, of them. Despite this - Arlene Dickinson and is now seen on horrific outcome, two television shows: Arlene was nowhere Dragon’s Den and The near done trying.

Big Decisions. Arlene is the author of You would never think that a young her best selling book “Persuasion”, and woman, working as a debt collector, shares her success with her children while having debt collectors call her and grandchildren. for unpaid bills would be the successful Although Arlene does not have the marketing woman Canada has grown perfect success story, her tale shows to love. Arlene, after a long string hard work, dedication, perseverance, of short-term jobs, got a position and the drive to never ever give up. She at the marketing company Venture is the businesswoman I most admire Communications. This is where she and hope to shape my career around quickly rose up the corporate ladder, her success in the Marketing world.

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