Mark Hall
President, Monster beverage Unit
SB Mark Hall PROFILE
„A lot of marketing is common sense; common sense, perseverance and problem-solving,“ Mark Hall
Mark Hall is an idea man, he‘s skill as a marketer and brand strategist helped Monster become the iconic brand it is today. In 1997 Mark Hall had officially joined the Hanson Beverage Co. Family. Almost as soon as he arrived to the nearly bankrupt company he started seeing opportunitty for change. To Hall, it was clear that there was a disconnect between the Hansen brand (with its wholesome, good-foryou aura) and the young male demo that comprised the core energy-drink consumer. The desicion for a new brand name was obvious, and with that Monster energy was born. Hall wanted monster to be an aggressive in your face brand a drink the guy with tattoos would drink. Hall being an avid dirt bike rider wanted to start marketing the product somewhere he felt at home, freestyle moto cross. rather than go in for expensive media buys and corporate sponsorships of major events, Hall decided to focus strictly on the athletes. The pair made it a point to approach athletes who had qualified for the finals, ensuring that their investments would produce an immediate payoff in TV coverage. The brand has since expanded its involvements to encompass drag racing, super bike, rally, core-just about any form of motorized racing short of corporate ones like Nascar and Indy Car. Hall is non stop and is constantly working to enhance the brand he created.
Samantha Buskard
Marketing Communications Student
SB
My name is Samantha Buskard, I am a second year Marketing Communication Student at St. Lawrence College. Im enthusiastic about sports and enjoy contributing to a team enviroment. Objective: To obtain a lively position in a fast paced, ambitious industry where I can apply my strong communication skills to contribute to the success of a company.
JOB EXPERIENCE 16 Foster, ON k7M 6K9
RONA HOME AND GARDEN- SALES ASSOCIATE 2013 - Ineracting with customers to assist with product knowledge and build costumer satisfaction. -Operated computers as well as heavy machinery to assist with customer needs by conducting searches, orders and executing daily tasks -Worked as a team to acieve goals and maintan an above average level of store integrity THE GRIZZLY GRILL- SERVER 2013
+1 613-985-2990 samantha_buskard@gmail.com W
www.samanthabuskard.com www.twitter.com/sambuskard
- Worked in a fast paced enviroment to provide excellent service - Trained new employees on the fundamentals of customer service - Assisted with customer orders and managed staff tasks ROOTS CANADA- SALES ASSOCIATE 2007-2013 - Interacted with customers to provide exceptional customer service - Operated computers to process transactions - Organized store merchandise to promote sale items and advertised products - Worked with a team to ensure customer satisfaction
EDUCATION ST. LAWRENCE COLLEGE- ADVERTISING MARKETING COMMUNICATIONS- 2014 - Learned how to conduct market research and prepare a case study -Instructed on how to package and present i n a professional enviroment -Worked with a team on severlal occasions to complete projects that involved actual clients. -Was taught Photoshop and InDesign skills to apply to marketing and advertising. -Educated on high level marketing terms, trends and processes that are commonly used in the industry
AWARDS ST. LAWRENCE COLLEGE GREG AWARDS : 1st place for Print Media Campaign
SKILLS PROFESSIONAL SKILLS Teamwork -Colaboratedwith team members on a regula basis to acieve project goals and meet deadlines -Organized tasks to ensure team harmony throughout projects -Ensure communication amoung group members Communications -Can reflect on the activities and interactions of the group and encourage other group members to do he same as well -Can write press releases, case studies, and proposal letters using market research and information Leadership -Ensured quality control throughout many projects while maintaining professional integr
Monster Energy A lifestyle in a can
Monster Energy is a unique company because they do not put a lot of money into thier advertising budget. They rely almost entirely on sponsorship, supporting thier athletes, fans and the scene. Other companies will rely on ad agencies, TV commercials, radio spots, and billboard ads to sell the customer on how good thier product is. They believe in thier athletes and truly understand the passion and dedication these athletes have for thier sports. They also celebrate thier fans and athletes acomplishments by throwing the most unique and exciting parties and events.
SB SPONSORSHIP: Monster energy is always on the hunt for new and raw talent. The Monster family is full of diverse athletes, everything extreme from motocross, skiing, snowboarding, skateboarding and much much more. The Monster family treats thier athetes as thier kids and they‘re the proud mom on the sidelines cheering on thier athletes every step of the way.
PROMOTIONS: Monster Energy is all about being number one and being apart of the latest and hottest trends. From sweepstakes to contests Monster energy is always trying to keep fans engaged. Some contest include different ways to win through the use of social media and others promote an upcoming event that fans can enjoy.
PRODUCT:
YOUR PROJECT
The Monster energy product line has rapidly grown in recent years. The Line now includes over 15 different products. From thier origional energy drink to newer flavors like the zero calorie drink, Monster energy is always looking for new ways to create and improve thier product.