My career objective is to obtain a challenging and evolving position in a fast past industry where I can use my creative and social skills to allow the company to push into new markets.
Proper communication is one of the main ingredients of any successful promotions campaign. I have gone to great lengths in order to better myself in communication. I took a presentations class at SLC, which has provided me with the apposite foundation to better communicate virtually any relevant message. One of my favourite and most applicable projects at demonstrating my communication skills was when I created a promotional campaign for a country radio station. I had to effectively communicate why people should be listening to the station to a large audience. This experience helped me work as a waitress at Swiss Chalet where communication is the epicenter of a good customer experience.
Throughout my life endeavors I have had many opportunities to fine-tune my creative proficiencies. In high school I got my computer tech exam, which gave me the tools to allow my inner creative energy to flourish. It gave me a profound understanding in the Adobe Creative Software. This allowed me to work for “InMotion� as a creative design assistant where I helped create media such as video and flyers to provide an awareness campaign on the horrors in Ethiopia. This media was then used to raise money to better the lives of everyday Ethiopians. I also have been educated in new and innovative ways from my program, which has allowed me to better pinpoint areas for creative improvements on specific projects while also allowing me to progress my understanding in all related areas that will allow me to expand my inner creative spirit.
Since good problem solving skills are pertinent to just about every facet of life, I have taken it upon myself to devote great concentration at improving myself in this area. In countless projects I have been tasked at working in a group environment. While problem solving is important when you are working alone it becomes a much greater task when you need to take into consideration other peoples point of view. A perfect example of this was when my group was assigned to promoting the country radio station, as problems would constantly arise. These life lessons allowed me to prosper as a waitress as any customer service related job requires a never-ending smorgasbord of issues to overcome. A perfect example of this was one time a customer forgot her bankcard at home and had no money. Instead of making a big deal that would therefore give Swiss Chalet a bad name, I quietly told the loyal customer not to worry and paid the bill myself.
St. Lawrence College
Advertising Marketing Communications 2015 - Sales Promotion -Video - Presentation Class - Consumer Behaviour - Digital Media
All Saints High School High School Deploma 2011 - Computer Tech certificate - Peer pal certificate
59 Marchvale Dr. Kanata, ON K2W 1C1 Cell: (613) 888- 3167 E-mail: JLeeks18@student.sl.on.ca
Indra Nooyi is an outstanding woman. She worked to get into one of the biggest most well known companies in the world. She was born in India meaning she had to surpass all of the American applicants and had to rise to the challenge of making Pepsi co. even better known. She works harder then many male CEOs and is the 10th most powerful women in the world now because of her knowledge to expand into different areas in the food and beverage industry. She decided that Pepsi should start expanding into Gatorade, Tropicana, and many more products. She is who I aspire to be, powerful, knowledgeable and a leader. Even being this hard worker she has a family at home as well. At work since she took over CFO in 2000 she has helped Pepsis revenue raise 72% while net profit has more then doubled. She later became CEO in 2006. At home she has two successful daughters. With the raising of the children she was still able to balance work and home. One goes to Yale, and the other is a well-known singer. I wish I could say I relate to her, because she is whom I wish I could be when I grow up. Though to get to her high level it takes a lot of work and right now I am not close at all. In 25 years I will be though. The biggest relation I can see between us is that prior to this job she was the vice president of the strategy and strategic marketing department at Asea Brown Boveri and I am studying to be a marketer. I also believe that a CEO of any company should always be innovative and open to new and different brands in order to increase revenue. That is one thing that one could argue has defined the new re-energized version of Pepsi.
“Leadership is hard to define and good leadership even harder. But if you can get people to follow you to the ends of the earth, you are a great leader.�
- Indra Nooja
PepsiCo Inc. is an American multinational food and beverage corporation. It generates retail sales of more than $1 billion on 22 of there products. It is the second largest food and beverage company in the world. In 1965 it merged with frio-lays who creates the most dominate player in the chips brands. In 2012 the net revenue of Pepsico was $43.3 billion. Pepsi owns the rights to one of the most popular drinks known to mankind, Pepsi. They are also continuously growing, they now own more then 22 global brands. They are very innovative and are always looking to tap into new growing markets. This company captured my attention because they have changed the face of the food and beverage leaders. They are number two for now but on a mission to reach the top. The reason Pepsi is a special company is not only because of what they have accomplished but also what they want to accomplish. They are paying attention to trends in the marketplace and are looking to expand tremendously in the health food industry as well as countless other areas. I would relate to a company like this because I am continuously seeking knowledge to grow my own brand and am always looking for new ways to improve my own knowledge base. While I’m not close to the size of pepsi in terms of finance my attitude of always checking myself out in the mirror to make improvements is the same. Pepsi proves a point which is actually applicable to just about any person. That is no matter how successful you are continue to look for ways to better ones self.
“The choice of a new generation.”
- Pepsi
Swiss Chalet, Kanata, ON 2012- current Server - Taking and following guest orders - Creating a unforgettable experience - Promoting new products
Booster Juice, Ottawa, ON 2012-13 Cashier, Server - Team work - Creating meals - Customer service
Mermaid Pools, Nepean, ON Summer 2012- 13 Shoppers Drugmart, Kanata, ON 2009-11 Cashier, Customer Service Cashier, Photo Tech. - Team work experience - Photographing Passport photos - Customer service - Customer Service InMotion, Ottawa, ON Summer 2011 Design Assistant - Adobe Creative Suite - Social Media - Team work
“I hired Jessica to help with a promotion our company was running. Jessica worked with me from beginning to end on creating a brochure and was very creative in doing so. Jessica met our aggressive timeframe and paid close attention to detail. She far exceeded our expectations and I can’t wait to work with her again.” - Jason Wilkes
59 Marchvale Dr. Kanata, ON K2W 1C1 Cell: (613) 888- 3167 E-mail: JLeeks18@student.sl.on.ca