MODULE ASSESSMENT BRIEF
LEEDS COLLEGE OF ART
Programme Title: BA (Hons) Graphic Design
Level: 6
Module Title: Extended Practice
Module Code: OUGD603
Brief Title: Fashion Branding
Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison, Phil M
Module Credits: 60
Weighting of Brief within Module: 100%
Context The high-end fashion market is extremely competitive and the brand identity is key. It’s costumers buy into the brand to form there own identity by the label that they chose to wear. The brands are often global and new ones are forming all the time with designers starting up. With such a large range of competitors it’s important to stand out and the identity to have a strong concept.
Brief or Tasks Design a high-end fashion retail brand that could compete in the current market. Plus a campaign to market it across multimedia. There is a large range of high end brands in the market today. Consider how could this one be different or stand out. Is there a gap in the market or is the branding concept going to have to make it different. What multimedia could draw attention? What produce is it going to provide? Is it going to be ranges or one specific set of items? Eg. underwear Who’s the audience?
Preparation/Research suggestions Look at other stores and how their branding is carried throughout the store and how it forms an identity as a whole. Look at books on branding for fashion and what characteristics of the branding express the style.
Evidence – for this project students should submit A name – logo 5+ Printed products Market campaign across 3 different platforms 3 initial concept resolutions
Briefing: Monday 30/09/2013
Deadline: Thursday 22/05/2014