*Gift Resolution *Gift is a gifting range offering beautiful, quality yet functional products. The logo adapts with the brands library of icons to extend the range from basic wrapping to specific occasions. This coding system allows for the audience to easily recognise and single out the products they are after, resulting in a more productive browsing experience.
Packaging The branding has been applied to the packaging through the use of the icons. By using key action words related to the function of each product, the products can be organised under each range of occasion, again increasing an easier experience. Each products packaging has been made practical to ease the use of the customer. By using the packaging as a practical function the products remain branded once bought and therefore increase brand loyalty and recognition through the connection of ease using the products in practice.
Gift
Tie
New Home
Gift Good Luck
Tie
Wrap Parcel Paper 20 Sheets
(600mm x 41mm)
Gift
Raffia Ribbon 3 Rolls (10m approx.)
Silk Ribbon 3m x 25 mm
Get Better Soon
Gift Wedding
Range Here you can see the extension of the brand through the connection and use of icons and occasions. Each range will have it’s own colour scheme appropriate to it’s occasion. For example here you have the ‘New Home’ range with yellow and orange. Yellow is the colour that expresses happiness and warmth in a home often used to increase property sales due to it’s stimulating and cheerful properties.
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