The Brief - Batitse Dry Shampoo
Resolution
The Range
- Make Batiste a must have product for every beauty toolkit, appealing to new customers and engaging with existing ones. - Build the Batiste brand by creating four new graphic identities and fragrances. They should fit in with the current range but have stand out shelf appeal. Demonstrate this across a number of practical applications, including packaging, website and point of sale.
Creating a night range which not only acts as a dry shampoo but dispenses glitter therefore creating a night time look.
The range is formed of four cosmic identities: copper (nutty), gold (musky), pink (floral) and galaxy (fruity) which is a mix of blue, red, green and purple. These colours are selected with the application of it being applied to various hair colours in mind as well as current trends in the cosmetic industry.
The Website The products would rotate round as if orbiting and bring focus to the product at the front as they move. When one is hovered over by a user it would glow and increase in size slightly and stop the rotation. This would be click-able and move the user onto another page where the individual products unique elements such as scent and colour is explained in more detail. Video tutorials and party hair styles and tips would be supplied in support of using this product to create the look.
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uit Juice D rin d Fr e x k i M
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a day ur 5 yo
64% Fruit Juice
See neck for best before date Chill after opening & drink within 3 days
a day ur 5 yo
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We don’t add sugar lumps to our drinks, not even a smidgen, just fruit and water (from concentrate) grape, orange 11%, lemon, mango 1%, passion fruit, apple, acerola
Water & FRUIT EXTRACTS
natural flavours, natural stabilisers; fruit carob & pectin, natural colour; beta carotene
JUICY GOODNESS (per 100ml)
Energy 169KJ (40 kcals), Protein 0.2g, Carbohydrate 9g (of which sugar 8.8g*), Fat 0g, Fibre 0.2g, Sodium 0g *100% naturally occurring fruit sugar
P! SNAYour best smile
PEEL AWAY!
and send it to us at facebook/FeelGoodSmile
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Feel Good YCN - Win 2013
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The Problem
The Solution
Creating that Smile
The problem Feel Good found with there current packaging was that it was too modest with communicating the main reasons to drink Feel Good.
To balance the communication between the feel good factor of the brand and the positive health factors of the product. This has been achieved by laying out key information in a simple and clean design using colour and format for immediate impact on the shelf.
To incorporate the fun, friendly and a slightly cheeky tone of voice I used the window to reveal a broad smile. The window is initially filled by the liquid but once consumed reveals the smile producing a more interactive product for the consumer. This avoids cluttering the front of the bottle with extra imagery and once fully revealed, is bound to make any person smile. The unexpected surprise will stimulate conversation and most importantly enjoyment of the product.
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What a beautiful smile!
Keeping that Smile The bottles are interactive and therefore can be used as a marketing campaign. It has great potential for viral campaigns across social networking sites such as Facebook, Twitter and Instagram. The Feel Good packaging is as sociable as it’s target audience.
SNAP!
Resolution
The Range
A proposal for an exhibition celebrating and promoting analogue photography. The audience get to enjoy using an analogue camera and then get there film printed and photos displayed in the gallery. This would be targeted mainly at the young generation who are currently interested in trends and past technologies and fashions. It would also be appropriate to creatives as well as the generations who enjoyed the thriving industry of analogue photography at its prime.
Using a bright pink for the branding in order to attract the young and fun loving audience as well as to bring the technology up to date. The aesthetics use photography and hand drawn illustrations to represent the analogue nature of the concept as well as the actual interactive process of the exhibition.
The formats were based on photography standard sizes and took on characteristics of printed photographs in order to promote the aspects analogue photography offer. The promotional material were also interactive with the audience like the exhibition. These were using the concepts of analogue photography such as looking through the viewfinder rather than a screen. This was appropriate to the audience as they are people who are fun, experimental and like to interact with things.
Penguin - Collection of Children Story Books I renovated a collection of eight classic story book covers with the intention of bringing them into the modern day. Using Penguins famous design of the two strips I created scenes of familiarity for both the older generation and younger so that not only are the children targeted but also the parents. These would create nostalgic feelings in the parents and therefore they would keep the classic as an integral part of there child’s childhood as well. All together they create a special collection for the child to build up over the duration of there reading education due to the age and ability ranging book to book as well as being something to keep and treasure.
Brand Britain’s - Weeks Experience During my week at Brand Britain I re-branded and repackaged The Bath Pig which is a British based chorizo company. The photos show the before and after of the packaging. I had to demonstrate there USP of it being British as well as the quality of the ingredients used.