Logos they like
Brief Design a logo for two friends who have merged their business into one. The name is Lollie & GiGi or Lollie & GiGi’s. Include ‘Custom Painted Furniture’. We would like a classy look, maybe using some scroll.
Audience: All people who enjoy DIY Mainly females 16-75 years Colour Preferences: Blues, teals, grays, browns, beige, black and possibly a pink version
Research - Competition The competition is very varied and very badly designed and with this and the samples they sent as what they liked I can see they want something similar. I have to consider the qualities they are after but offer a simpler and cleaner branding identity.
Research - Inspiration I tried to think of some good design in the same kind of industry and I thought of Farrow & Ball which have a good image and reputation. Reputation is what they want to build as it was will increase customers as well as maintain them. I took this as a starting point.
Icon As the colloboration between the two friends is the key to this business I tried to emphasise this using the ampersand. I took original ampersands from differnt typefaces to create a bespoke one using different features from each.
I traced this and transferred it into digital making some adjustments to neatern it.
Lollie GiGi
Lollie
GiGi
Custom Painted Furniture
Lollie GiGi Custom Painted Furniture
C u s t o m
P a i n t e d
Lollie GiGi C u s t o m P a i nt e d Furniture
Experimentation I experiemented with the positioning and scale of the different aspects of the logo trying to add features they had suggested in the brief.
F u r n i t u r e
Lollie GiGi Custom Painted Furniture
Lollie
GiGi
Custom Painted Furniture
Final Logo I then applied some of the suggest colour themes to the final logo. I chose grey and a teal colour as this often related to the athestic of professional and restored furniture through the use of paint and interior design. These colours express experience, style and sophistication which demonstrate to the audience a knowledge in the sector.