Format Decisions
Research Analysis
The flyers are the initial piece of promotion as student are often given information packs, flyers, leaflets and hand outs in order to inform them on current events and opportunities.
I analysed other student internship websites that are available and pointed out what wasn't working for in regards to there design. They seemed very cluttered and boring and mainly based on searching lists upon lists. As mine would be more focused as it's only for one company this wouldn't have to be a priority for the homepage.
I decided on expanding upon this to an individual website just about the internship programme as the information gets lost on the regular website. This would create a more modern, interactive and interesting place to find out more information on the internships which is more appropriate to the audience.
Research In regards to the information already out there it's not interesting to look through and doesn't make it seem exciting. It also isn't a key factor in the website, unless you already knew about them offering them it is unlikely you'd come across it. In order to engage them I need to separate the information in an interactive way, breaking it up so they can find answers to simple questions quickly to maintain interest.
I then looked at other websites designed in a variety of ways picking out key things in the design that made them more attractive. The main thing was organisation and order of information but in a interesting way either through photography, iconography or layout. I think the way the website goes through the information is important as well as using appropriate visuals to gain attention and interest.
Website
Design
The flyers would lead to this website. I linked the concept of catching there initial attention to the homepage so there was a clear link between the two formats. However the images now have changed to people in order to showcase the purpose of the site.
I decided to use the scroll feature so the information is broken up and it's more visually engaging to go through. The navigation bar would be fixed in place and the arrows would guide the user up and down. The movement of the site was important as the swipe action is very commonally used with a younger audience. Therefore I wanted the flow of the site to correspond with this so it works across different devices as remains interactive on all. This as well as other simple design decisions such as iconography help engage the young audience and show the information broken down making it easier to digest and find.
Using aspects from my research I incorporated modern and interactive features into the design of the website in order to create a functional, interesting and audience appropriate organisation of the information.
Research As the promotional printed piece of this brief will be provided to students at university I wanted to go look at the location that information is provided at events and opportunities. I went to the student union to look for any printed promotional material that is displayed or able to be picked up to see the context in which it would be placed. I also wanted to see the kind of scale, format and stock which is usually used for this kind of print.
I collected a few of the pieces of printed pieces. There were very thick booklets which were used for topics with more information such as calendar events for the union. The Spanish language course was a one fold booklet with a coated stock which wasn't very pleasant to feel especially in comparison to the matt stock used for the union booklets. Live at Leeds was cheap stock in a regular format scale for event promotional material only using two sides of a single A5. Then there were smaller scaled items also used for event promotional pieces. The nicer of the two had a more thoughtful design atheistic and a non coated stock.
I DON’T GIVE A..
I DON’T GIVE A..
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I DON’T GIVE A..
If your someone who cares go to www.idogivea.com/
If your someone who cares go to www.idogivea.com/
I DON’T GIVE A..
I DON’T GIVE A..
If your someone who cares go to www.idogivea.com/
If your someone who cares go to www.idogivea.com/
The Brief
Resolution
To Red Cross, every crisis is personal – it’s not just the scale of the crisis that matters but the impact on the people affected.
My response to this brief was examining the audience. Students are often an age group that are stereotyped into not caring about bigger things than themselves. However there are a lot of students that do and do a variety of charitable events and would be interested with working with a big charity.
Create a campaign to attract university students and make them aware of the opportunities to work within the charity. Consider the tone of voice in which would appeal to this age group to get them to be engaged with the programme.
Therefore this is the message I wanted to give in this campaign. I decided on using language which is appropriate to the audience in order to communicate directly to them and attract there attention.
Concept 'I don't give a..' is a phrase I picked out as the key campaign line. This phrase has many end results such as damn, rats ass, monkeys and then slightly more crude 'shit' and 'fuck'. The young audience could connect with this as it's a phrase they commonly use a lot with there care free attitude to many things. Plus the humour of the images demonstrating the swear words would be more appreciated than an adult audience.
Using what I learnt from one of the books I read, 'don't show them everything', I left the phrase to be finished by displaying the picture behind meaning they work out what it says. This means that the more crude words of the phrase aren't displayed but the message is still there.