2025 MGAIBA Prospectus and Media Kit

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National Partnership Prospectus 2025

CEO | President Letter

MGAIBA is dedicated to supporting and empowering independent retailers across Australia. We firmly believe that through strategic partnerships with likeminded orgnaisations, we can enhance the growth and sustainability of independent businesses in our community.

By becoming a corporate sponsor of MGAIBA, you will not only gain access to a diverse network of independent retailers in the grocery, liquor and timber and hardware industries but also position your company as a champion of independent retail. Your support will enable us to provide valuable Employment Law and HR resources, advocacy, and educational opportunities to our members, empowering them to thrive in an increasingly competitive market.

Furthermore, as a valued partner, your company will have the opportunity to showcase its products and services to a targeted audience through various marketing and branding channels, including our events, publications, and digital platforms.

We invite you to join us on this journey towards shaping the future of independent retail in Australia. Together, we can unlock new opportunities and drive positive change for independent businesses and the communities they serve.

Who are MGAIBA? Core offering

Founded in 1898, MGA Independent Businesses Australia (MGAIBA) supports over 2,100 independent businesses nationwide, whose collective sales exceed $15 billion. Representing grocery, liquor, and timber and hardware retailers, members range from single to multi-store owners incorporating banner brands such as IGA, Cellarbrations, and Dahlsens.

We offer our members access to curated online legal resources, in-house employment law experts, and a collective voice to advocate on behalf of their community.

Mission Support where you need it most.

Our mission is to protect, empower, and enhance the prosperity and survival of independent businesses across Australia.

Core values

At our core, we value quality, integrity, respect, flexibility, and accountability to drive our decisions and actions.

Employment Law and HR services

In-house expert Employment Advisory team offering both online resources and personalised advice.

Member Advocacy

Championing the interests of independent businesses, ensuring one voice for members at all levels of government.

Industry Training

Specialised industry training through nationally accredited training providers.

Social Impact Partners

Boards of Directors

Grant Hinchcliffe President (TAS)

Rosario (Ross) Anile (WA)

Ripple Parekh (NSW)

Terry Slaughter Vice-President (QLD)

Liquor Retailers Australia Committee

Tony Bongiovanni, Independent Retailer, Cellarbrations Gisborne

Nick Cook, Managing Director, Retail Marketing Group

Angelo Giannetta, Independent Retailer, IGA Xpress Strathmore

Donald Jeffrey (Jeff) Harper (VIC)

Salvatore (Sam) Zucco (SA)

Lincoln Wymer (VIC/NSW)

Debbie Smith (QLD)

Dimitri Spyrakis (NSW)

Jeremy Goodale, Victorian General Manager, Australian Liquor Marketers

Tony Ingpen, IGA Mt Evelyn

Tony Leon, Managing Director, Steve’s Liquor

Karl Loh, General Manager, Ritchies Liquor

Michael Reddrop, CEO, Reddrop Group

Adrian Ricci, General Manager, Australian Liquor Marketers

Shane Vella, Steve’s Liquor

Timber & Hardware Australia Committee

Peter Alexander, Peuker & Alexander, President

Richard Hill, Hazelwood & Hill, Vice President

Peter Bennett, Britton Timbers Pty. Ltd.

David Caroselli, Davids Timber Pty. Ltd.

Clive Dossetor, Karem Woodcraft Pty. Ltd.

Marnie Rosenberg, Provens Timber & Hardware

GALA Foundation Committee

David Inall, (President), MGA Independent Businesses Australia

Mikaela McKenzie, (Vice President), MGA Independent Businesses Australia

Bronwyn Thorpe, (Treasurer), MGA Independent Businesses Australia

Simon Archer, Treasury Wine Estates

Helen Maxwell, Ritchies

Liam Patrick, Pernod Ricard

Michael Potenza, Brown Family Wine Group

Peter Wagner, Australian Liquor Marketers

Advocacy State and National

Through our advocacy efforts, MGAIBA has successfully influenced both federal and state government policies, engaged with our community, and navigated regulatory landscapes to champion the interests of independent businesses, ensuring member’s voices are heard and considered in key decision-making processes.

RECENT SUBMISSIONS:

March 2024

February 2024

Fair Work Commission Annual Wage Review 2023-2024

January 2024

December 2023

Review of the Food and Grocery Code of Conduct

Reviving concentrated markets with merger reform

making awards easier to use - Modern Awards Review 2023-24 (AM2023/21)

September 2023

Fair Work Legislation Amendment (Closing Loopholes) Bill 2023

May 2023

March 2023

Regulatory Impact Statement Liquor Control Reform Regulations

Fair Work Commission Annual Wage Review 2023

November 2022

August 2022

Fair Work Legislation Amendment (Secure Jobs, Better Pay) Bill 2022

Fair Work Amendment (Paid Family and Domestic Violence Leave) Bill 2022

2022-23 Christmas/New Year Retail

August 2022

July 2022

Trading Extensions - Perth Metropolitan Area

Review of Changes to Casual Employment Laws. Fair Work Amendment (Supporting Australia’s Jobs and Economic Recovery) Act 2021

MGAIBA represents thousands of independent grocery, liquor, and other retail and supply outlets including timber and hardware, in all States and Territories of Australia.

approx 120,000 Employees

approx $18 billion in retail sales, $15 billion within supermarket and liquor businesses

Events

Bespoke Partnership Packages

Opportunities Available:

Event Branding and Promotion: Inclusion of your logos on all event marketing materials including digital and print advertisements, promotional emails, social media posts, and event website. Including verbal acknowledgement by MC during the event

Speaking Opportunity: Dedicated 5-10 minutes presentation slot at the event for you to address the audience.

Exhibition Space: Designated trade table or signage area at the event venue to showcase your offerings and interact with attendees.

VIP Representation: Invitation for representatives to attend as guests, with MGAIBA facilitating networking opportunities and introductions during the event.

Table Sponsor: One table seated at a prominent location with the opportunity to request key MGAIBA Board or Committee members seated at your table where appropriate.

Branded Merchandise: Inclusion of branded or co-branded merchandise in event tote bags or as table gift, providing exposure to attendees beyond the event itself.

Keynote Sponsor: Opportunity to support keynote speakers, enhancing the event program and associating your organisation with thought leadership. Opportunity to introduce the speaker, including additional marketing and acknowledgment as key-note sponsor.

Presentation: Option to deliver presentations on educational topics relevant to the event theme, showcasing your expertise and providing value to attendees.

Food and Beverage Offering: Chance to profile your products through food or beverage tastings, enhancing the event experience and highlighting your offerings.

Competition Prizes: providing products or services as competition prizes throughout the event. Including additional marketing and acknowledgment as prize sponsor.

Networking Sessions: Facilitation of networking sessions or breakout discussions sponsored by partners, fostering meaningful interactions among attendees and partners.

Host Board or Committee Meetings

$1,000 + gst and catering costs

Four commitees, meetingfourtosix timesayear

We extend an exclusive invitation to host a Board or Committee meeting at your office or preferred location. This unique opportunity allows you to engage with key decision-makers, showcase your organisation, and facilitate networking in a conducive environment.

Highlights:

Address the Group: Showcase your organisation’s capabilities, services, or products to influential stakeholders in a tailored and engaging manner.

Catering and Networking: Enhance the meeting experience with catering options before or after the session, fostering networking and relationshipbuilding among attendees.

Site Tour (if appropriate): Depending on the nature of your organisation, facilities, or projects.

Available Committees:

Board of Directors

Gala Committee

Grocery Committee

Liquor Committee

Timber and Hardware Committee

Why Host?

By hosting a Board or Committee meeting, you position your organisation as a valued partner and industry leader. This initiative allows you to showcase your capabilities and strengthen relationships with decision-makers.

Education Knowledge sharing

MGAIBA is committed to delivering valuable educational resources tailored to meet the evolving needs of our members. Through collaboration with both internal and external experts and the utilisation of data analysis to understand market trends, we can craft resources that our members will find invaluable.

This data-driven approach enables us to develop an education and communication plan that directly addresses the challenges faced by our members, offering strategies to mitigate risks and increase policy awareness moving forward.

Our communication plan will encompass diverse content consumption channels, including opportunities to enhance member engagement through:

webinars: $1,250.00 +gst per event articles: various opportunities podcasts: $1000.00 +gst and vodcasts: $1000.00 +gst

The Opportunity:

We invite partners to join us in this initiative, sharing their expertise and insights, and collaborating closely to deliver valuable content that resonates with our audience. Partnering with us in knowledge sharing not only contributes to the professional growth of our members but also establishes your organisation as thought leaders within our community, fostering meaningful connections and driving mutually beneficial outcomes.

Expert Speakers

We invite partners to consider utilising our board, executive leadership team, or Employment Advisory and HR team as expert speakers or commentators as part of your communication plans.

Our presentations are designed to educate and empower retailers, equipping them with the knowledge they need to manage employment challenges confidently. We provide engaging, practical sessions that address real-world issues retailers face daily.

Key Topics can include:

Understanding Employee Entitlements: Unpacking the Fair Work Act 2009, Awards, and enterprise agreements.

Creating Compliant Employment Contracts & Policies: Tailored advice to ensure retailers’ documents meet legal standards.

Navigating Wage Rates: Providing clarity on correct pay rates and avoiding compliance risks.

Managing Disciplinary & Termination Issues: Practical guidance on handling misconduct and mitigating unfair dismissal claims.

Case Studies & Real-World Scenarios: Insights from common challenges faced by independent retailers.

Customised for State-Specific Needs: Addressing employment law nuances relevant to different regions.

Each session can be tailored to align with conference themes and the unique needs of the retailer audience.

Digital Marketing and Advertising Channels

Social Media

$250 +gst - single channel

$500 +gst - multichannel

As part of our new brand rollout, we’re launching a comprehensive social media communication plan to ensure consistent engagement with our members and industry stakeholders across all our channels. This presents an exciting opportunity to build a dynamic online community and for partners to showcase your brand across various social media platforms including:

Direct Email

$1,500 +gst

Increase visibility and engagement with a diverse audience through sponsored posts and content.

Maximise your outreach by leveraging an email blast to deliver informative and pertinent content directly to MGAIBA members.

Whether you’re introducing your business or product, promoting events, or sharing important news, our direct emails offer a powerful platform to engage with our members.

Tailor your message by targeting specific segments of our mailing list, including breakdowns by state, region, and banner, ensuring effective reach to your desired audience.

Please refer to MGAIBA Media Kit 2025 for specifications.

e-Newsletters mgazine

$500 - $750 +gst

Showcase your brand or contribute articles to our tailored monthly e-newsletters ‘Checkout’ and ‘THA Update’. These newsletters offer timely updates on industrial relations and employment law, policy changes, industry developments, and educational articles, alongside the new opportunity to include exclusive partner promotions.

Your advert, limited to three banner ads in each issue, will receive direct attention, and the opportunity to generate strong click rates. Don’t miss this chance to feature your brand in front of our engaged audience and extend your reach within the independent retail community.

Please refer to MGAIBA Media Kit 2025 for

Full page $4,500 +gst

Half page $2,500 +gst

Quarter page $1,500 +gst

mgazine is the official magazine of MGA Independent Businesses Australia, reaching over 2,000 leading independent supermarket, liquor, and timber & hardware store members across the country four times per year.

Regarded as a “must-read” publication by our members, corporate partners, suppliers to the trade, and government bodies, mgazine offers valuable insights into the vibrant and growing independent retail business sector.

The opportunity:

Align your brand with the trusted authority in the independent retail community by sponsoring mgazine. Gain unparalleled exposure to a targeted audience of industry leaders, decision-makers, and stakeholders. Choose from a range of sponsorship opportunities, including full-page advertisements, advertorials, and branded content features. Contact us to explore sponsorship opportunities and secure your place in the pages of mgazine.

Please refer to MGAIBA Media Kit 2025 for specifications.

READERSHIP

Audience Store owners, Industry stakeholders, Corporate partners, Suppliers, and Government bodies.

Published Quarterly

Distribution Digital, and hardcopy short print run to key stakeholders.

Display Advertising Full, Half, and Quarter Pages.

Editorial Full and Half Pages.

Website Corporate Partner Branding

Valued $500

As a valued corporate partner, your brand will be prominently showcased on the MGAIBA Corporate Partners Webpage. This includes featuring your logo, company profile, and a direct link to your website, maximizing visibility and engagement with our audience.

Average Monthly Page Reviews:

1,891

Website advertising

Ranging from $500 - $750 +gst

Ave.Monthly Unique Visitors:

1,426

Advertising opportunities on MGAIBA webpages offer rotating title displays, providing visibility for your brand to our audience with titles refreshed every two weeks. Please refer to MGAIBA Media Kit 2025 for specifications

MGAIBA invite you to connect with and support the independent retail sector through our tailored corporate partnership opportunities.

You can choose to sponsor a specific initiative at the listed rate or take your involvement further by selecting a Bronze through to Platinum package.

These packages provide a personalised 12-month engagement plan, carefully crafted to meet your business goals and deliver meaningful returns on investment. Rather than rigid entitlements, we work closely with each partner to design bespoke benefits that create genuine value.

Thank you for considering this opportunity to foster partnerships that strengthen and empower the independent retail industry.

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