MEDIA KIT
CHIEF EXECUTIVE OFFICER
David Inall 03 9824 4111
E: david.inall@mgaiba.org.au
DIRECTOR, MEMBERSHIP ENGAGEMENT Mikaela McKenzie 0499 571 618
E: mikaela.mckenzie@mgaiba.org.au
PRODUCTION
Cindi Damian
E: cindi@mgaiba.org.au
MGAIBA NATIONAL SUPPORT OFFICE
Suite 5, 1 Milton Parade, Malvern, Victoria, 3144 P: 03 9824 4111
E: admin@mgaiba.org.au
W: www.mgaiba.org.au
Freecall: 1800 888 479
Our Mission
Our mission is to protect, empower, and enhance the prosperity and survival of independent businesses across Australia.
Board of Directors
Lincoln Wymer (President): Victoria/ New South Wales
Grant Hinchcliffe (Vice President): Tasmania
Ross Anile: Western Australia
Jeff Harper: Victoria
Ripple Parekh: New South Wales
Terry Slaughter: Queensland
Debbie Smith: Queensland
Dimitri Spyrakis: New South Wales
MGA Independent Businesses Australia
MGAZINE
For over 100 years Australia’s Independent Supermarkets and Liquor Stores have relied on MGA Independent Businesses Australia's informative magazine.
MGA ZINE is the official magazine of MGA Independent Businesses Australia. Circulation is four times per year to over 2,000 leading independent supermarket, liquor and timber & hardware store members across the country.
The readers of MGA ZINE are a vital audience to target your advertising message. MGA ZINE is regarded as a “must read” publication by our members, corporate partners, suppliers to the trade and government bodies interested in the vibrant and growing independent retail business sector.
Corporate partnership of MGA IBA is growing at a rapid rate, further strengthening the MGA ZINE relevance in the market place.
With input from the experienced team at MGA IBA , all editorial content is relevant and is presented to our readers in printed and digital format.
Artwork
Specifications
Artwork Specifications
• Files for print must be high resolution (at least 300dpi) JPG or Adobe PDF
• Files for digital must be medium resolution (at least 150dpi) JPG or PNG
• All fonts are to be embedded or outlined
• Print colours must be CMYK, no spot colours
• Digital colours must be RGB
• Full Page artwork must include a 5mm bleed
Supplying files
All files are to be supplied in the correct format no later than 5pm of the copy deadline date to the Communications team.
Cindi Damian E: cindi@mgaiba.org.au
DEADLINE
Please note
Due to printing deadlines, all copy dates must be strictly adhered to. In fairness to all of our advertising partners, MGAIBA cannot be held responsible for any late submissions beyond the dates specified. MGAIBA will make every effort to accommodate late material, however, we are not able to offer any make good advertising in the event of deadlines not being adhered to.
Editorials SUBMISSIONS FOR
Editorial submissions
MGA Independent Businesses Australia is an advisory body giving guidance to our members. MGAIBA welcome the opportunity to include any relevant news that can deliver benefit to our members' businesses.
MGAIBA members from around Australia like to read and learn about other retailers’ experiences. Stories about new store openings, refurbishments, in-store events and community involvement (including photos) are always welcome additions.
Regular features
• Employment Law
• Advocacy
• Industry News
• Events
• Training News
• Expert Insights
eNews
editorials
• approx. 50 – 100 word summary
• Call to Action button
• link to the full article on the MGAIBA website or to your businesses dedicated website page
• 200 x 200px image
The MGAIBA marketing team is happy to help construct your editorial based off your article, or supply your requirements as above.
Artwork ADVERTISING
210mm x 297mm*
* Ensure 5mm is added on all sides for bleed.
188mm x 120mm No bleed required.
94mm x 240mm No bleed required.
QUARTER PAGE
94mm x 120mm
No bleed required.
188mm x 60mm No bleed required.
HALF PAGE EDITORIAL
Advertising
Half page
Editorial without image
Approx 350 words
Editorial with image
Approx 220 words
Image
High resolution (300dpi)
Image format
jpg
Logo
High resolution (300dpi)
Logo format
jpg, eps, pdf
Half page editorial example
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Full page
Editorial without image Approx 700 words
Editorial with image Approx 450 words
Image
High resolution (300dpi)
Image format jpg
Logo
High resolution (300dpi)
Logo format jpg, eps, pdf
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COMPANY LOGO
Advertising
Full page editorial example
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Web & Email
Advertising
Corporate Partner Logos
Corporate partner benefits include contact details on the MGAIBA website. Linked from the company logo, direct contact details are available by clicking through from the business card directing users to the corporate partner’s website.
• Average monthly page views: 1,891
• Average monthly unique visitors: 1,426
Website Advertising
Web ads are displayed in the main banner on the MGA BAwebsite homepage.
Image dimensions
1400 x 678px
Image resolution
Medium resolution (150dpi)
Image format jpg, png
Please include the destination URL where you would like the advert to be directed.
DIGITAL
Marketing Direct Email
Utilitse our eAlerts to provide MGAIBA members with informative and useful information relevant to the independent supermarket and liquor industry. They can be used to introduce your business or product to members, or for promotions, events, important news etc.
Artwork Specifications
Files must be supplied as .JPG or .PNG in one of the following formats:
Supply a full image
Image size: 1300px (w) x 2072x (h)
Image resolution: 150 dpi
Or supply an image along with text
Image size: 1300px (w) x 400—800px (h)
Image resolution: 150 dpi
Text format: Supplied in word doc
Supplying files
All files are to be supplied in the correct format 5 days before scheduled sending.
E: cindi@mgaiba.org.au
The mailing list can be broken down by state, region and banner to effectively target your required audience.
• Current distibution list: 2480
• Average open rate: 46%
Please
Freecall: 1800 888 479
E: mikaela.mckenzie@mgaiba.org.au
