Fashion Digi Mag - Spring Edition 2021

NOSIPHO NYIDE ONE of the world’s biggest jewellery brands has relaunched its Gen Z centred collection, giving it an all-new attitude. Pandora is rebooting their Pandora ME collection, which celebrates young people for their ability to freely express themselves, defy expectations, be bold and wear things their way. The brand also aims to encourage creators to express themselves through the collection, which is entirely customisable courtesy of interchangeable styling connectors and links. “The new Pandora ME designs have been created to reflect their wearer’s identity and bring our brand DNA and heritage into the future. We were inspired by the idea of connecting with a tribe of people driven by the power of imagination and creativity – a community that connects deeply with the Pandora world,” explained Pandora’s VP Creative Directors, Francesco Terzo and Filippo Ficarelli. “We see the collection’s endless possibilities of personalisation as a catalyst for self-discovery - it’s all about identity, self-expression and telling your personal story,” they said. For the iconic relaunch, Pandora joined forces with famous artists Addison Rae, Charli XCX, Donté Colley, Beabadoobee and Cecilia Cantarano, to further promote the importance of individuality and self-expression. The dancer and TikTok star, Addison Rae was excited to be part of the relaunch and shared her thoughts alongside a video on Instagram. “Y’all, I’m so happy to finally announce that I’m a part of the Pandora ME collective along with @charli_xcx @ ceciliacantarano @donte.colley and @ radvxz !! We are all connected by our creativity and love of music, which is exactly what this Pandora ME campaign is all about. You get to be an individual and let your jewelry express your personal style, but also be connected through this incredible community,” she wrote. The musician Charli XCX wrote, “Pandora ME is all about self-expression and self-love and honestly, all I wanna do is do me so I’m here for it.” In the Pandora ME advert, Addison

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Fashion Digi Mag - Spring Edition 2021

Published on Oct 22, 2021

Independent Media Digital Magazines

Robin Williams said: “Spring is nature’s way of saying, ‘Let’s party!’” By simply stepping out your front door you can tell that Mother Nature is already in party mode. Last year spring didn’t bring the same kind of renewed energy we always look forward to as the grey cloud of the pandemic hung over us. Even though Covid-19 is still a real threat, there’s now a sense of hope in the air as more and more people are being vaccinated, allowing us to relax a bit. This sense of relief and renewed energy has burst onto the fashion scene. In this month's Fashion Spring edition we look at all the latest colour and fashion trends straight off the runways. From in-your-face neons to vibrant orange, you’ll have no choice but to splash buckets up colour over a dull wardrobe. Over-the-top puff sleeves and uber-feminine styles will have us floating into summer. Even beauty has taken a bold turn. Since we’re still masked up every day, eyes remain the focus when it comes to make-up looks.

Articles inside

Fashion Digi Mag - Spring Edition 2021

Articles inside

Scent of Spring

MOOD – BOOSTING beauty tricks

SPRING CLEAN YOUR SKIN

SPRING MAKE-UP

Pandora ME collection targets GenZ

Scarfs

Pearls are back

Spring Fashion Trends

COLOUR TRENDS

Editor's Note