LONDON CALLED, IBE RESPONDED
London Beauty knows no borders, and the potential for indie beauty is boundless. Wherever the Indie Beauty Media Group plants its flag, brands, consumers and buyers rally to motivate and collaborate. In 2018, two new hubs were added to the map: London and Berlin. IBE London 2018 in October seamlessly introduced the rock-androll marketplace of beauty innovators to Europe, and the Berlin 2019 show promises to push the movement even further.
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Going global comes naturally for the Indie Beauty Expo. International buyers and brands have flocked to IBE since its New York launch in 2015. With more than 160 brands from 40 different countries on its active roster exhibiting in the states, and a growing European IBMG staff, the London show only accelerated indie beauty’s cosmopolitan future.
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