HOT FAVOURITES Turkish company Elba has been producing heating radiators for nearly 40 years. Today its modern panel radiators are supplied around the world.
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lba Basincli Dokum Sanayi was founded in 1969 in Istanbul to manufacture spare parts for the automotive sector, using the high pressure die casting production process. The company moved to Izmir in 1971 to continue producing the same products. In 1973, it started manufacturing aluminium radiators with steel pipes inside them. In 1974, it moved to Manisa, a city in the Aegean region of Anatolia, and began to manufacture panel radiators in 1991. Today the company supplies contemporary panel radiators for both new builds, including public housing, and for the replacement of old-style cast radiators. Elba is a member of the Elginkan Group, which was founded and is still owned by the Elginkan family, one of the oldest-established and best-known trading families in Manisa. Elba’s first radiator production line had a capacity of 150,000 metres per year. In
1993, a second 150,000 metres per year was launched, increasing the total production capacity to 300,000 metres per year. Between 2000 and 2005, the company decided to renew its technology and invested $50 million in its production facilities. The 300,000 metre/year production line was removed and replaced with three separate lines with a total production capacity of 2.2 million metre/year. Today Elba is one of the leading manufacturers of panel radiators in Turkey and, indeed, in Europe. Its products meet all domestic and international quality standards and are certified to ISO 9001:2000, DIN GEPRUFT (Germany), BS (UK), NF (France) and GOST-R (Russia).
International sales
Sales of Elba radiators are handled in the Turkish market by EMAS Inc and internationally by ELEKS Inc; both EMAS and ELEKS
are members of the Elginkan Group. In fact, ELEKS is in charge of the international sales of all the group companies and is the exclusive exporter of their products. These include not only Elba panel radiators but also taps and mixers, ceramic sanitary ware, cast iron baths, shower trays, combi boilers, towel radiators, valves, natural gas meters, brass rods and ingots as well as raw materials for the ceramic industry. ELEKS has grown to become one of Turkey’s leading international trading companies, exporting goods to around 100 countries across Europe, Asia, Africa and the Americas. In order to provide even more responsive service to more than 700 customers worldwide, the company has established many distributorships in its principal export markets. In particular, its subsidiary ECA Germany provides local service throughout Central Europe. Industry Europe 111
