World’s first fitness-tracking technology Jabra is a global leader in the development and manufacture of wireless and corded headsets for mobile phone users, contact centres and officebased users. Philip Yorke reports on a company that through innovation and acquisition has strengthened its position on the world stage to be included in the top headset makers worldwide. 132 Industry Europe
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abra Corporation is a subsidiary of GN Netcom and has its roots in the Norcom Electronics Corporation of America, which was founded in 1983 by entrepreneur Elwood Norris. In 2006 GN Netcom consolidated its contact centre and office headset division under the Jabra Brand and this was followed by a restructuring of the company in 2008. This strategic move resulted in a greater focus on business-to-business and consumer markets respectively. Today the company continues to focus on innovation and investment in new technology in order to extend its lead in the headset market. Jabra’s head office is located in Copenhagen, Denmark from where it manages its diverse global operations.
