A trusted brand Once known as a washing machine brand in Hungary, the Hajdu name today is well recognised across Europe for its high quality and environmentally friendly household goods. Thanks to large investments and a consistent focus on innovation, the company is now going full steam ahead, as Edina Beale reports.
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ajdu began to manufacture household goods in 1957 and maintained this traditional line while also branching out into new activities during the 1990s. Since the beginning, meeting customer needs while keeping step with current trends were the highest priorities. Hajdu also recognised the need early on for constant development, and its latest investment project is another dynamic effort to maintain its market-leading position.
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Numerous product launches As part of a two-year development project, the Hajdu group has recently invested 400 million HUF into improving the technological capabilities, production capacity and internal logistic capacities of Hajdu Ipari Zrt. This extensive investment will enable the firm to launch seven new products; two of these are already present on the market while the other five will be introduced to the market throughout 2017.
