COMPANY PROFILE
2013
3 AngloV
Crane Hire
Servicing
SA’s industry
company report
Servicing
SA’s industry Editorial: Lauren Grey Production: Tonnie Geddes The key to successfully servicing South African industry is learning to ride the “dips and waves” says Francois Smith of AngloV3 Crane Hire. IndustrySA speaks to the Operations Director to find out how the company stays ahead of its competition.
Established over 34 years ago, AngloV3 Crane Hire has grown from a small family owned business to a successful lifting company with ten branches spread across Gauteng, Free State, Western Cape, Eastern Cape and KZN, with its head office in Midrand. In October 2008, AngloV3’s true potential was noticed by Investec Principal Investment who acquired a majority shareholding in the company. In 2012, Investec then facilitated a transaction whereby Concord Cranes Ltd became the holding company of AngloV3 and Elcon Crane Hire. “Like AngloV3, Elcon Crane hire started as a family business operating in Durban. Investec acquired the shares in Elcon Crane Hire, just like they acquired the shares in AngloV3; now we are working together
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but keeping the brands separate,” explains AngloV3 Operations Director, Francois Smith.
SERVICING THE INDUSTRY AngloV3 specialise in the hire of hydraulic mobile cranes, specialised transport, rigging and CAD-based rigging studies; as a proudly South African company, it is the company’s mission to offer the right crane to clients across South Africa at a competitive rate. AngloV3’s current fleet of hydraulic mobile cranes comprises of rough terrain cranes, truck cranes and all terrain cranes; with over 100 cranes in its fleet, AngloV3 is confident that it will have the right crane for its client’s specific needs. The company’s fleet has a capacity range from 8T550T’s and is committed to an on-going program of fleet
AngloV3 Crane Hire
renewal in order to serve its clients with modern cranes and the latest in safety and mobile crane technology. During 2012, AngloV3 added 12 new mobile cranes and a truck tractor and trailer to its fleet, which included 1 x 200T Liebherr, 3 x 55T Liebherr’s, 4 x 35T Liebherr’s, 2 x Sany 35T Rough Terrain cranes, 1 Volvo Truck tractor, 1 x 35T truck crane and a 40T knuckle boom crane. AngloV3’s fleet of specialised transport vehicles consist of 16 units; the company own, operate and maintain several lowbed horse and trailer combinations. Within the lowbed fleet, AngloV3 have step deck, semi-extendable, super-link and lowbed trailers in order to cater for most of its client’s transport needs. Finally, AngloV3 provide detailed 3D CAD-based rigging studies that will have accurate placement on site and safe crane movement as the ultimate objective.
CAD drawing will indicate danger zones, existing structures and other obstacles that require consideration during the planning phase; AngloV3 do a site visit to obtain accurate dimensions and to obtain 1st hand knowledge of site conditions.
“We’ve got a vast presence in South Africa, with ten different branches which help us to ride through dips and waves” JUN 13 PAGE 3
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COMPETITION AngloV3’s services are highly sought after in the mining and petro-chemical sectors but evidently, the company is fully equipped to service almost any industry in South Africa requiring crane hire and lifting services. Francois Smith says that the company’s exposure and ability to service almost any sector helps it to ride the “dips and waves” associated with different industries and keep ahead of competition. “We’ve got a vast presence in South Africa, with ten different branches which help us to ride through dips and waves,” he explains, “dips meaning if you’ve got strikes in the mining sector, then we have exposure to the petrochemical sector where the business will subsidise the rest, and vice-versa; if the petro-chemical sector falls down then we’ve got exposure to the mining areas. “We’ve also got exposure to Richards Bay and the coastal areas, we’ve got exposure to inland areas and we’ve got the mines, so I think what benefits us is being able to operate in various sectors of industry and the cycles in the sectors can support each other.”
ECONOMIC CHALLENGES AngloV3’s vast exposure to different industries has also helped it to avoid shrinkage as a result of the economic
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slowdown, “we’ve seen a slower growth, but we haven’t seen shrinkage yet” says Smith. He also explains that whilst the global credit crunch has slowed down the amount of expansion projects happening across South Africa, AngloV3 are active in the maintenance and refurbishment market, so work never dries up.
AngloV3 Crane Hire “Company’s always have to do maintenance and refurbishments, and we can defy a lot of work in that area. So you generally find that if the expansion projects dry up, the guys tend to spend more money on maintaining what they have.”
EXPANSION With the launch of its new website, AngloV3 is ready to expand both into Africa and potentially into new markets, “we haven’t made it public yet because the company registration still has to come through,” explains Smith, “but we are looking to register a new company somewhere on the African continent.” “There are also opportunities being looked at in the Western Cape; you will see our representation there is not very good, but that’s where Investec comes in with its deep pockets, Investec will be doing the acquisitions and we will manage the crane businesses.” Potential new markets for the company include alternative energy; Smith explains that although they are happy to tender for such jobs, it’s not the main focus, “Like all the other crane companies, if the opportunity arises we will tender for the job” he explains. “If we don’t get it its fine, but to retain that market you
really need big cranes, we’ve got those cranes and we’ve got enough of them. So if the opportunity arises we’ll take it, but we’re not going to restructure our business just to do that.” Smith says that although wind farms are ‘new for everybody in South Africa’, AngloV3 are fully equipped to take on a new challenge, “there are a couple of small wind farms in the Western Cape but wind force is a new thing and there’s nobody with experience here. It’ll be new to us to lift a wind turbine but we’re in the same boat as everybody else.”
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“We haven’t made it public yet because the company registration still has to come through … but we are looking to register a new company somewhere on the African continent”
+27 11 805 8071 www.anglov3.co.za
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