COMPANY PROFILE
2014
ChemDry
Isn’t it time you called in the specialists?
company profile
Isn’t it time you called in the specialists? Editorial: Roland Douglas Production: Chris Bolderstone
Chem-Dry SA has seen exceptional growth over the past few years. With a comprehensive product portfolio and the company’s global Master Franchisee, Casper Steenkamp, its strong growth looks set to continue.
As you sit in your home or office, perhaps the last thing you would ever think about is the cleanliness of your carpets. Some top business executives of the day struggle to keep their desk tidy, let alone the carpets around their premises. But why is this? Surely it’s not such a difficult task? But what about if you run a hotel that takes up thousands of square meters of space? Some hotels have function rooms that are over 7000m². Where would you even start on a cleaning job like that? Well, the answer is less complicated that you may think. All you have to do is call Chem-Dry, the largest carpet cleaning organisation in the world and in South Africa. Chem-Dry, established in the USA in 1977 by Robert Harris, came to South Africa in 1993. Based in St Francis Bay in the Eastern Cape, the company has 60 franchises spread all over Southern Africa.
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Today, the group is owned by Devere International, a holding company based in Logan, Utah and Nashville, Tennessee and has expanded dramatically around the world through a franchise network system. Currently in the midst of global expansion, Chem-Dry’s 3500 franchises in over 35 countries service 10,000 locations daily and the company is now recognised as the world’s leading carpet, rug and upholstery cleaner. In the South African market place, Chem-Dry SA offers ‘carpet, upholstery and tile and stone cleaning, plus a wide range of affordable services which will add beauty and value to your home or business facility’. Heading up Chem-Dry SA is Master Franchisee Casper Steenkamp. After joining the company in 2010, Steenkamp has overseen aggressive growth of the Chem-Dry brand in South Africa, Botswana, Zimbabwe and Namibia.
Chem-Dry SA
SOUTH AFRICAN MASTER In October 2013, Steenkamp attended Devere’s International Convention in Nashville and was named Chem-Dry’s Master Franchisee of the Year. The convention brought together business partners who have helped Chem-Dry expand across more than 40 countries but it was Steenkamp who went home with the coveted title. “I knew of the existence of the award, but was very surprised when, amidst a very competitive field, ChemDry SA was named master franchisee,” Steenkamp admitted. “I’m very proud that my small but ambitious South African team has achieved the growth, over a relatively short period, that has resulted in this recognition.” Joe Manuszak, Director of International Development at Chem-Dry said: “Casper is a perfect example of the type of business partner that Chem-Dry seeks out -
smart, savvy and eager to help entrepreneurs start their own businesses using Chem-Dry’s patented equipment and cleaning solutions.”
WORLD CLASS SOLUTIONS Chem-Dry’s product list is the envy of the industry. It all stems from the initial work of founder, Robert Harris who developed a revolutionary carbonated solution that not only cleaned beautifully, but was also safe and non-toxic. His research stretched into years and years of studying the chemical properties of cleaning formulas and years of backbreaking experiments which required much trial and error - cleaning areas of dirty carpets with one formula and then another. The company uses all-natural, green-certified cleaning solutions and patented equipment to clean a wide array of floor surfaces and the range is available for both the residential and commercial markets.
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company profile Southern Africa’s 57 Chem-Dry franchisees take advantage of the world class innovations that make up the product range and the company states: “Our research facility in Utah, USA is constantly developing products that keep pace with new innovations in the carpet industry. We are thus able to offer solutions to carpet and upholstery cleaning problems that would not be available to other carpet cleaning organisations.” Importantly, Chem-Dry products use a patented system, The Natural®, which helps to bolster the company’s green credentials. The company says: “The system employs a combination of heat and carbonation to help breakdown dirt deeply embedded in carpet or upholstery fibres. Millions of tiny effervescent bubbles lift the dirt to the surface, allowing it to be easily cleaned away rather than becoming further embedded into the fabric.” What this means is that less water is used, no detergents and phosphates are used and carpets remain cleaner for longer meaning less energy used. The full product range is made up of Spot Remover; for water based spots, Stain Extinguisher; for water based spots, Grease and Oil Remover; for oil based spots, Carpet Deodoriser; to freshen up your carpets, Fabric Protector; to re protect areas on your upholstery or to protect small items and Dust Mite
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Anti Allergen; excellent for those who have allergies.
THE SPECIALISTS Chem-Dry franchisees around the world receive many benefits, all designed to build a specialist service for clients. Franchisees can provide advice, assistance, ongoing maintenance, personal guidance, product sales and a whole host of other services and all of their industry knowledge comes from a unique and constantly growing training course. This course covers all industry sectors and Chem-Dry SA is able to cater for residential, commercial, healthcare and industrial sectors. “Hotels, guest houses, doctor’s rooms, hospitals, restaurants, banks, and various other businesses are regular Chem-Dry users,” the company says. When you choose to work with Chem-Dry, you can be sure that you are contributing to BEE. “We currently have a number of Franchises that are owned by previously disadvantaged South Africans. All Franchisees qualify for category 4 BEE status. Chem-Dry still has Franchises available in areas like Soweto, Mamelodi, Springs, Klerksdorp, Newcastle, Richards Bay and Welkom and this is a wonderful opportunity for previously disadvantaged South Africans to make their mark in the industry.” It is the product knowledge, innovative nature, committed people and industry leading results that sets Chem-Dry apart from the rest. So what advice would they give to existing and
Chem-Dry SA
Dan Tarantin (CEO, Chem-Dry International), Casper Steenkamp (Owner Chem-Dry SA) and Joe Manuszak (Chem-Dry, Director of International Development) potential customers? “Most residential customers are advised to clean their carpets at least twice a year, however commercial customers, depending on what industry they are in, might need monthly cleaning especially in high traffic areas. “Carpeting and Upholstery is expensive to purchase and if one implements a comprehensive cleaning program and uses a cleaning company that does not leave surfactants or soaps in your carpet, the chances of having clean and healthy carpets for many many years without replacing them, is very good,” the company says. Clearly, the investment in your floor is something which needs to be protected. Whether you are a residential customer or a corporate client, Chem-Dry SA has the perfect solution to help you maintain pristine carpets, rugs and upholstery. Make sure you don’t leave it until it’s too late; stay on top of your carpets and your customers will feel welcome, every time they visit.
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“I’m very proud that my small but ambitious South African team has achieved the growth, over a relatively short period, that has resulted in this Port of Ngqura recognition”
Thank you for your interest in my company. Here is a brief outline of what I can offer you.
• All Corporate branding on clothing, pens bags, stationary, gifts, folders, lanyards, badges, mugs, cooler bags, key rings and much much more. • Manufacturing of clothing, including all sports clothing and accessories. • Golf day prizes and give aways. • Corporate clothing from T-shirts, golf shirts, lounge shirts, jackets, sweaters, pants, caps for Ladies and Gents and so on. • Corporate gifts ranging from pens, bags, cooler bags, watches, mugs, desk top accessories, umbrella’s, keyrings, novelties and many more.
All branding is done in-house and includes: Embroidery Screen printing Pad printing Broad format printing Banners Flags Please feel free to contact me for advice and prices on any goods or visit our website Kind regards, Sharon
Tel/Fax: (041) 374 3994 Fax - email 086 609 7746 Sharon Cell : 084 205 4545 Email : sharon@milnex53.co.za Skype : shazviljoen Facebook : Milnex 53
www.milnex53.co.za
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042 294 1689 www.chemdry.co.za
(0)1603 618 000 info@industrysa.com East Coast Promotions Ltd, Ferndale Business Centre, 1 Exeter Street. Norwich, Norfolk NR2 4QB