Emarat Maritime by East Coast Promotions

COMPANY PROFILE

2015

EMARAT MARITIME

+971 4359 9955 | www.emaratmaritime.com

Unconditional support, forwardthinking vision Editorial: Annabelle Withering

Since its early inception, Emarat Maritime has established a highly reputable position within the ship management industry. With a fleet today of 14 vessels, General Manager, Captain Sanjay Mehta, explains the company’s attention to detail when it comes to ship specification, ensuring all decisions are made with a long-term vision and the importance it places on its employees in maintaining a close-knit company environment. With an impressive fleet today of 14 ships – eight modern Handymax and Super-Handymax bulk carriers and six modern Aframax tankers - Emarat Maritime LLC (EML) is the ship owning division of the Sharaf Group and is

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headquartered in Dubai. Operating under the slogan, ‘The journey of a million miles begins with a single step’, the Sharaf Group - one the most successful and prominent business enterprises in the UAE - is a highly

diversified multinational shipping conglomerate with a diversified corporate portfolio encompassing travel & tourism, air cargo logistics, warehousing & distribution, retail fashion, retail electronics, IT, financial services and real estate.

EMARAT MARITIME Tracing back through the history and development of EML, the company began in 1990 through a joint venture with a former Soviet shipping company. Just six years on, under the able leadership of Captain Misra, EML – initially under Oasis Ship Management before it was renamed to Emarat Maritime - expanded its operational scale to become a truly prominent player in the global shipping market. Today, EML is widely renowned as an operator of a young fleet of modern, well-maintained and efficient vessels, recognized worldwide as the ‘Dubai Series’. With an initial focus on the regional agriculture products trade, the company made the strategic decision to turn its attention and move into the dry-bulk market with the turn of the new century, acquiring its very first Handymax bulk carrier in 2001. In 2004, EML adopted a new-build program of Supramax vessels to be built up by a leading

shipbuilding yard in Japan and just two years later, it added tankers to its steadily growing fleet when it ordered eight new buildings of 115,000 DWT from a South Korean yard. Speaking with Captain Sanjay Mehta, General Manager at Emarat Maritime, he explains the company has its own in-house technical management team, commercial, insurance, quality and health & safety and an IT department.

THE EML FLEET Ensuring it keeps abreast of developments in standards and regulatory requirements, particularly relating to environmental protection, the company’s holistic outlook is heavily outlined in its initiative to be involved in the design of its vessels in a bid to improve speed, fuel efficiency and control emissions whilst simultaneously increasing cargo intake. “The ships that we have

ordered, we’ve taken great efforts to look into the specifications to ensure they are made as per our requirements – these are generally higher than the usual standards,” explains Captain Mehta. “We include extra specifications and always ensure that they are built in Japan and even for our tankers, we went for the Korean Yard. “In order to ensure the ships are built as per our requirements, we had a new building team of ten people stationed in Korean and Japanese yards during the construction of those vessels.” The culmination of this vision was clearly seen in the design and construction of MV Dubai Sun - delivered to EML in April 2010 – it stood as the world’s first ‘Ultramax Bulk Carrier’ and the world’s first vessel certified for the Environmental Awareness Notation by class NKK. Built with innovative features helping to both improve fuel

General Manager | Captain Sanjay Mehta

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efficiency, reduce greenhouse gas emissions and protect the environment, MV Dubai Sun was awarded ‘Ship of the Year 2010’ at the Lloyd’s List Middle East and Sub-continent awards in addition to its ‘Bulk Ship of the Year 2010’ award at the IBJ awards in London. From 2010, Captain Mehta explains EML started Oasis Maritime Services LLC – “OMS” 3rdParty Ship Management division following the opening of its India office, located in Mumbai, in 2009. With ten employees stationed at this second office, he explains the

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company’s move has allowed it to be more in touch with its seafarers and place a better focus on direct training. “The beliefs of Capt. Misra - our Managing Director is to have a self-contained system where we can provide the best of the services in-house. We understand our customers and their expectations. As a company we are equipped to fulfill the requirements of our customers completely and source their needs within the company setup. By involving ourselves directly, we can evolve and produce better, long-lasting

results – that’s our company philosophy.” Joining Emarat Maritime in 2008, Captain Mehta explains he introduced operations of Dubai based Ship Owners - Emarat Maritime to India, helping to set up the company’s new office in Mumbai. Captain Mehta was also instrumental in revamping EML’s entire QSHE Management System in line with Industry Best Practices & TMSA requirements. Setting up Oasis Maritime Services, for 3rdParty - Tech and Crew Management of Oil/ chemical Tankers and Bulk carriers in 2010, Captain Mehta

EMARAT MARITIME is now responsible for EML’s Dry Bulk Commercial & Post Fix ops, tanker operations and heads up the company’s F.P Dept.

THINKING LONG TERM With 65 employees between both its bases, EML places a heavy emphasis on staff responsibility and ensuring this is implemented with dedicated support. “Out here in our office, we support our ship staff to an extent so that they can inform us what needs to be done. We favour being supportive, provide professional guidance and leave the on-scene ship board management to make the best decision. That’s the difference between us and the typical ‘technical managers’ and why our retention rate remains very high.”

With such an individual focus on its staff and maintaining a close-knit community, Captain Mehta attributes this to the company’s long-running success and in helping it to achieve a competitive edge within the industry. “As the ship owners, we feel it’s easier for us to take the decisions, so this is what sets us apart. We work in close proximity so decisions can be made efficiently and effectively and there is never a restriction on budget in terms of safety or welfare to the group. “As owners of the ships, we think about decisions longterm as it directly affects the company, rather than cutting costs for short term gain, we try to think long term. I think this is one of the key differences

between us and other shipowning and management companies.” It is the company’s work ethic and implementation of a close family atmosphere which helps to motivate, creating a thriving working place and solid reputation. “Since we are the ship owners, we are self-sufficient in many aspects of the business,” explains Captain Mehta. “We are very well established and while we are not very big, we are well known to the people that matter. “Within a span of ten years, we have succeeded and made a mark in the tanker segment. We have been perceived and accepted very well and are approved by all the big oil majors for doing business with them.”

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FIERCE COMMITMENT From its inception, EML has continued to evolve with a strong focus on Quality, Safety, Health and Environmental protection and is an ISO 9001 & 14001 certified company. Implementing a Quality Assurance Program in 1998, it lays great emphasis on these issues and also includes an intensive training program for shore-based and floating staff. The results are clearly evident today in the Company’s operations, quality, safety and maintenance standards of its fleet, efficiency of office © xxx and shipboard personnel and customer relations. EML’s fundamental concern for the

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growing environmental issues is further reflected by the investments it has made in the technical management of the fleet to ensure the company remains ahead of all existing and future international regulations. And despite the prolonged global recession, the company remains fiercely committed in ensuring the company’s fleet maintains the high standards synonymous with EML, subsequently ensuring complete customer satisfaction. An active member of multiple organizations, including BIMCO, Baltic Exchange, INTERTANKO, INTERCARGO and the International Chamber

of Commerce, all are intent on finding solutions to the various problems faced by the industry.

UNCONDITIONAL SUPPORT With a promising future head, what is next for Emarat Maritime? “The future - in terms of expansion of office space – I would say we are self-sufficient at this point in time unless we go for expansion of the fleet. As far as this is concerned, we may go for more vessels but this would be purely to replace older vessels,” explains Captain Mehta. With advanced technology and new regulations being implemented within the industry in recent years, Captain Mehta explains: “For the new building, we will wait until the

EMARAT MARITIME

technology and new regulatory requirements settle down to be in sync with each other and we have some clarity. “We feel that due to the stringency of these new regulations, the technology is not ready to deliver those requirements. We do not want to get into something where we find that our ships are not complying with new regulations or we have to spend a lot of money to ensure they are compliant. So we will wait until the advanced technology and new regulations settle down and we have some clarity. “When it comes to new services, we are doing the 3rdParty management, if we have an opportunity to expand

“The team we have here are very experienced and we are a part of a very supportive company which really helps to motivate”

this then that is certainly something we will look into and take more ships on,” he explains. Reaching its 25-year anniversary, Captain Mehta continues to attribute much of the company’s long running success to the continued support of the EML family: “The team we have here are very experienced and we are a part of a very supportive company which really helps to motivate. Support from the top and from our Managing Director is so enormous – he is always there to solve any problems, both personal and professional, and makes sure the team is always united. I feel as though that is our major strength as a company.”

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