Isa mediakit by East Coast Promotions

MEDIAKIT

2014 VERSION 2

MAY

APR

2014 ISSUE 21

2014 ISSUE 20

Global Presence, Local Knowhow

Benteler South Africa is the local division of the global steel processing company, Benteler International AG. According to management, the business is looking to grow and “show the world what we can do here in South Africa”.

Lyle Stewart

Shaping the Future of SA Rail PRASA is investing heavily in upgrades and developments across South Africa’s entire rail network. With billions of Rand being spent every year, IndustrySA asks head of group communications, Moffet Mofokeng, where is all this money being spent?

ADDRESSING AFRICAN AUDIENCES

Pienaar Bros WORKING HAND-IN-GLOVE WITH SA INDUSTRY

Howden Africa LEADERS IN ENVIRONMENTAL CONTROL

Rolfe Laboratories UPLIFTMENT IN THE KAROO

Lucilla Booyzen

Defy Appliances

BRINGING YOU SAFW

COOKING UP A STORM

RMA

Williams Hunt

PROVIDING LIFESAVING COVER

DRIVING TOWARDS INCREASED MARKET SHARE

MAR

FEB

2014 ISSUE 19

2014 ISSUE 18

Embracing People Power One of the most progressive companies in the country, BMW SA recently launched the 2-Series and 4-Series. However, one of the world’s most recognised automobile brands is more than just a manufacturer; it is in fact a committed and engaged corporate citizen. MD, Bodo Donauer explains more…

ChianoSky

Midvaal Municipality

NEW AUDI AMBASSADOR

DEVELOPING SAVANNA CITY

DetNet

V&A Waterfront

BUSINESS WITH A BANG

CELEBRATING NO.1 SILO

A New Era for SA Trucking Volvo Trucks South Africa recently released 15 new truck models into the South African market, reinforcing its position as one of the country’s leading truck manufacturers. Included in the range of new releases were the FH, FM and FMX models. IndustrySA ﬁnds out more…

Hannes Lochner

Two-a-Day Group

THIS MAN HAS SEEN IT ALL

FIRST CLASS APPLES AND PEARS

Eqstra Fleet Management

Otis Elevator Company SA

GOING THE EQSTRA MILE

LIFTING PEOPLE, TO THE TOP

Media Kit 2014

IndustrySA is Africa’s fastest growing and most well received business magazine containing breaking news stories, interviews with industry leaders, profiles of the country’s most progressive companies and the biggest names in sports and entertainment. Our philosophy is simple, to bring our readers a constant and diverse range of news covering every industry sector as well as profiling Africa’s success stories whether it be a huge multinational corporation or a patriotic story of innovation and growth. IndustrySA belongs to the East Coast Promotions Ltd portfolio, conceived in the UK. ECP Ltd is an evolutionary company with vast experience of working with fabulous Blue-Chip organisations and an insatiable appetite for creating products that our readers and clients will appreciate and enjoy. The readership of IndustrySA is made up partly of the traditional demographic – CEO’s, Presidents, Directors and senior managers. The magazine is distributed monthly with a digital and print circulation and will be seen in company offices, trade associations, exhibitions as well as strategic distribution points across SA. What helps to make IndustrySA unique is the second reader demographic. We recognise that companies and industry sectors are continually evolving and progressing. IndustrySA reaches out to the next generation of decision makers, and is circulated across the major universities in South Africa, as well as training academies providing an opportunity for our promoted companies to educate and reach out to the talented future stars of the country.

Demographics Size of Company 1-20 employees – 12% 21-100 employees – 23% 101-400 employees – 31% 401-1000 employees – 21% 1000+ employees – 13%

Company Turnover $1-$20m – 9% $20m-$50m – 16% $50m-$150m – 27% $150m-$400m – 22% $400m-$1bn – 15% $1bn+ - 11%

Job role of reader CEO/COO/CFO – 8%

keting, Production) – 18% Managing Director – 11% keting, Other Director (eg Operations, Sales & Marketeting, Production) – 18% ing, Production) – 18% keting, Production) – 18% Marketing/Communications manager – 8% Purchasing manager – 14% Other manager (eg HR, Sales) – 22% Other job role – 19%

Age of reader Under 21 – 6% 22-30 – 19% 31-40 – 22% 41-50 – 24% 51-60 – 17% 61-70 – 8% 70+ - 4%

Distribution IndustrySA distributes regularly to over 70,000 senior decision makers, directors and executives spanning a range of industries almost entirely within South Africa. With the majority of multi-national media companies across the world making a gradual move towards less traditional methods of receiving news, our first distribution method is through an online hosting and mailing set up that enables readers to view the magazine when it suits them, be it in the office, at home or on the go through a customised iPad/iPhone reader. Of course, being traditionalists we also distribute a significant number of printed magazines each month to paid subscribers, key trade points such as hotels and conferencing venues to ensure that your message is carried to thousands of interested individuals. Finally, we work with the major universities, trade associations, and municipalities across SA on top of the classic B2B distribution to take our messages of inspiration & education even further!

BMW SOUTH AFRICA

COMPANY PROFILE

Yes, we make great cars...

But we are, ﬁrst and foremost, a committed and engaged corporate citizen

Editorial: Colin Renton Production: Chris Bolderstone

BMW’s are often described as ‘the ultimate driving machine’ and it is said they are ‘designed for driving pleasure’ but what is it that gains the brand these tags? It is, of course, the people that put these cars together. BMW South Africa invests heavily in its people and their families and Managing Director, Bodo Donauer says that this has been the way for the past four decades. When BMW chose South Africa as the base for its first factory outside Germany, only the most optimistic of the company’s managers could have predicted what huge success that decision would bring for the firm – and its new host. The move to create BMW South Africa was made in 1973 when the firm took over the Rosslyn vehicle assembly plant of Praetor Monterdeers in Pretoria. Within just three years, with demand soon outstripping supply for its vehicles, BMW had staked its claim as the leading manufacturer of high-performance luxury passenger cars in the country. And the success has continued apace. The Rosslyn plant now produces more than 80,000 BMW 3 -Series sedans every year and South African-built cars are exported to some of the largest markets in the world, including the USA, Canada, Japan, Korea, Taiwan, Hong

PAGE 16 MAR 14

Kong, Singapore and Australia. BMW South Africa now employs some 3,500 people, 2,400 of them at Rosslyn, where there are three shifts that keep the plant running and cars rolling off the line 24 hoursa-day. The market coverage achieved by BMW South Africa is clear testimony to the skills and dedication of its huge and multi-cultural workforce in creating BMW’s market-leading products, and the expertise and vision of its management. But there is another factor crucial to BMW’s success in South Africa. The company has totally immersed itself in the country, its communities, their culture and their values and BMW is now seen as a major investor in its people. The BMW Group was one of the pioneers during the politically instable years of the slow break-up of apartheid. It took specific measures against racial segregation, job discrimination, and unjust compensation. Despite the

occasionally precarious situation, BMW was always able to provide jobs. Now BMW’s social commitment in schools and high-schools, co-operation with local governments and government agencies have become a permanent part of daily operations. It’s an ethos that Bodo Donauer, BMW South Africa Managing Director, is rightly proud of. He says: “For the past 40 years, BMW South Africa has been a major investor in South Africa and its people. The company ensures through its first and second tier suppliers, and its dealer network, that thousands of South Africans are employed and can provide for their families. “Given the length of time we have been engaged in South Africa, we have certainly employed grandfathers, fathers and sons of the same family! “This sort of long-term investment leads to real

community upliftment in the process. Our success in this regard has made BMW an integral part of this country’s social fabric; we are first and foremost, a committed and engaged corporate citizen.” This manifests itself in a variety of Corporate Social Responsibility programmes that are deliberately focused away from marketing and brand building and towards the sustainable development of communities and the people of South Africa. Mr Donauer adds: “BMW believes in the long-term development and future of the South African economy, and supports more than100 individual Corporate Social Investment projects across the country. “The company’s CSR projects are rooted in three key areas: HIV and AIDS, Local Community Development and Education, particularly in maths, science, technology and the environment.

MAR 14 PAGE 17

“ Many thanks for a wonderful article – thanks for the opportunity” Anthony

Rawbone-Viljoen and Christopher Rawbone Viljoen, Oak Valley Estate “ We have just received the two hard copies of the IndustrySA. Congratulations on your first edition, it looks great, well done. We saw the online edition also, and were delighted when one of our customers brought our attention to the online edition.”

THE LONDON INTERNATIONAL WINE FAIR

Great South African Grapes By Joe Forshaw

At IndustrySA we are passionate about South African business. When that business happens to involve wine it excites us even more. South African wine is now some of the best in the world and we have tasted some of the most tantalising tipples available. The London International Wine Fair (LIWF) took place in the Excel Centre, London, England between 22nd-24th of May. It offers over 20,000 wines, tastings, seminars, debates, awards, conferences and of course the chance to mingle with wine lovers from across the globe. There are wines on offer from every region imaginable. Old world and new world, and some more diverse locations that perhaps might not spring to mind when you first think of wine producing nations (Russia, Georgia, China). Of course a large selection of South African wines were on offer and IndustrySA was present to find the best on offer. We found the following wines to be truly wonderful in every aspect and the people that make them also made an impression as masters of their trade who care deeply about what they do. The Wines Of South Africa (WOSA) stand was of course the place to start as we began to discover more and more beauiful wine businesses…

BEST WHITE: Jordan Winery – Stellenbosch – Jordan Nine Yards Chardonnay 2010 – 14.5%  A family owned wine estate, established in 1982, produces a great range of wines and the stand out for us was the 2010 Nine Yards Chardonnay. Made in a reserve style from a barrel selection

of the best vineyard site. This wine is very easy to enjoy (perhaps a little too easy). Citrus flavours are complemented by a melon and peachy, tropical finish. It is topped off with a light butterscotch taste to give a hint of sweetness. Fantastic in every way, setting the benchmark for SA white wine!

BEST RED: DGB – Rib Shack Red – Pinotage/Shiraz 2010 – 14%  Douglas Green, a name synonymous with quality wines and spirits, officially started trading in 1942 but the history goes back a lot further than that. Now one of the largest producers in the country the business is a real success. A vast portfolio of wines available but one that really struck us as a star was the Rib Shack Red, a blend of Pinotage and Shiraz. Very smooth and juicy it goes down well with meat and is designed for enjoyment alongside a braai or BBQ. Powerful with a strong nose it is a perfect partner for a steak. No bitterness and a dark, fruity taste with a touch of wood. A top pick from the DGB range and a great South African wine that will do especially well in the local market.

BEST ROSE: Tall Horse – Wellington Pinotage Rose 2009 – 12.8%  Tall Horse is another brand from the DGB family and they must be doing something right

South African wine exports have grown from less than 30 million litres in 1992 to close on 400 million litres last year

over there as this is another fantastic wine. Perhaps it is something to do with Oenologist Jaco Potgieter. One of the chief winemakers behind some of DGBs best brands. This wine is very fresh with ripe red berry aromas and soft spicy flavours. Grapes are fermented on the skins to capture that irresistible delicate sunset colour and crushed red berry flavour. Another one which is perhaps too easy to drink with none of the sourness that you might find with others in the same price range. You will see it fly off the shelves in the summer and for all the right reasons.

SOME OTHER FANTASTIC PICKS: Hartenberg Wine Estate – Stellenbosch – Cabernet Sauvignon 2007 – 14.6% Established in 1692 Hartenberg Estate has always had very high standards when it comes to winemaking. Shiraz is the speciality here and it is a very good Shiraz but a little gem that is worth a try is the 2007 Cabernet Sauvignon. Four stars from the Platter Guide in 2011 is a glowing endorsement in itself. Black berry and cheery flavours help to compliment stews or lamb and the full bodied richness make it soft and delicious. Zevenwacht – Stellenbosch – The Tin Mine Red 2009 – 14.5% The Tin Mine Red from Zevenwacht was very unfortunate not to be our best red from the LIWF. Mainly a Shiraz and Grenache blend with elements of Primitivo and Mouvedre. Matured in French oak barrels it is a dark purple

red in colour with black fruit, mocha and dark chocolate flavourings. The grapes are harvested from four different vineyards, all on the Atlantic Ocean coastline. It offers perfectly balanced acidity and is a pleasure to drink. Cederberg – Clanwilliam – Shiraz 2008 – 15% The Cederberg winery is the highest above sea level in Stunning Fancourtl inks the Cape wine lands. The rocky, high-altitude terrain with Mediterranean climate and diverse soil types offers perfect terroir for creating wines of distinction. Winning a multitude of awards throughout the past year this Shiraz is powerful, rich and intense. Mulberry, roasted coffee, dark chocolate and spice make it the perfect partner for South African game. Winemaker David Nieuwoudt is a fifth generation expert and ensures the grapes are farmed sustainably so you can feel confident that there is a lot more to come when you get to the bottom of the bottle. The Foundry – Stellenbosch – Syrah 2007 – 14% This wine took four and a half stars from the platter guide in 2011 and it is not hard to tell why. Winemaker Chris Williams told us he likes to be inventive and this is evident as no recipes are followed and both modern and traditional methods are used. Grapes come from a vineyard close to the False Bay and produce a wine that is purple/ruby in colour and has a herby, plum taste leaving a fruity, spicy after taste. Silky tannins make it smooth and easy – perfect for an evening wind down! ●

PAGE 18 AUG 12

AUG 12 PAGE 19

Anne Davson, Du Roi Laboratories “Thank you so much for running the article on me, I am so pleased it’s gone down well” Josie Field “Good Afternoon IndustrySA. Thank you very much, we truly appreciate your support and congratulate you on your second edition! Many thanks and we look forward to working more with IndustrySA.”

Zinzi Mngadi CHOC Childhood Cancer Foundation SA

“Thank you for a well written article on JHI Properties encapsulating the company’s progress, growth and involvement in Africa. Your magazine covers a wide range of articles that should satisfy readers with diverse interests.” Johann Boshoff, JHI SIYA KOLISI

SA Rugby’s man of the moment By Joe Forshaw

Siya Kolisi has been branded as one of South African rugby’s fearless young guns. He picked up his ﬁrst Bok cap in June and is now looking to build on his current success. Siya was recently selected as an Audi A3 Ambassador. The 22 year old DHL Stormers loose forward will drive the new A3 Sportback adding further glamour to what has already been a fantastic year for this rising star.

PAGE 18 AUG 13

SIYA KOLISI Is your Bok appearance against Scotland the proudest moment of your career so far? All capped off with the Man of the Match award. You must have been delighted? Yes definitely. This was the best moment of my career so far; after playing against Scotland I was ecstatic. Now that you have been capped for the Boks, what is your next ambition in rugby? To have the opportunity to play for the Boks for as long as they will have me. Some have described the best parts of your game to be your ‘ball carrying’ and ‘jolting tackles’. What do you think is the strongest feature of your game? That is a difficult one; you will have to ask my team mates. How does it feel to be named as an Audi Ambassador alongside some of the country’s other top young talent? It is a real privilege. I am looking forward to getting to know them all. I met a few of them at the recent Quattro Cup and they are amazing. How is the A3 Sportback to drive? Which other Audi would you choose apart from the A3? It is such a smooth ride. All the gadgets and accessories inside are stunning. The R8 Spyder is so classy. You have been catapulted into the spotlight since coming on for Schalk Burger in 2012. Do you find it challenging to balance staying fit and match sharp with media commitments and off-field obligations? I like to spend time with family and friends in my off time so it is a challenge sometimes to not over indulge and stay trim and fit. It is my job so it has become a natural habit to eat healthily and to keep my body in the best physical condition possible. Who has been the toughest opponent you’ve played against? Jean Deysel and Ma’a Nonu Who was your sporting hero as you grew up? Joe van Niekerk and Bobby Skinstad.

You have an interesting history, what was your life like as a youngster growing up in the Eastern Cape? Although we struggled financially as a family, I never really knew that growing up as my family was so strong and supportive. My grandmother taught us to always smile in the face of adversity. How did you overcome the challenge of not speaking English when you joined Grey High School? One of my best friends still to this day, Nick Hilton, used to teach me English every day. Without his help it would have been a lot more difficult to adjust. I taught him a bit of Xhosa too. Who is your closest friend in the Stormers squad? Do you think good relationships off the pitch result in positive performances on the pitch? That’s too hard to answer as I have many close friends in the team. I think we are really lucky at the Stormers as we all get on really well off the pitch, which helps us to gel as a team on the pitch. We like to get together for forwards dinners and braais and the whole team gets on well. Away from rugby, do you like to play or follow any other sports? I don’t really have time to play any other sports but I like to watch soccer, cricket and Formula One. What is the news on the ankle injury? When can we expect to see you back on the field? I am well on the road to recovery and with these few weeks off we have now, I expect to play very soon. Finally, what advice would you give to young rugby fans who want to follow in your footsteps? How can they go on to become part of the country’s elite? Firstly, their hearts must be in it and they must be prepared to train very hard and not just during school training sessions but go after school and practice, even if on your own. Stay out of trouble and don’t let others steer you down the wrong road.

“My grandmother taught us to always smile in the face of adversity”

images © Audi South Africa AUG 13 PAGE 19

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We hope you enjoy our news features, profiles and most importantly the unique content of magazine itself. If you feel that your company is deserving of recognition within our publication then please contact us on: Tel. +44 (0) 1603 618000 Email Features – cbolderstone@industrysa.com Sales – dhodgson@industrysa.com Editorial – editor@industrysa.com To Subscribe – studio@industrysa.com www.industrysa.net Registered 2a Ardney Rise, Norwich, Norfolk, England, NR3 3QH.