COMPANY PROFILE
2013
Seyfert Corrugated
Wrapping up
SA’s packaging industry
company report
Wrapping up
SA’s packaging industry
Editorial: Lauren Grey Production: Hal Hutchison As a result of the global economy crisis, industries worldwide have had to adapt to a changing business environment in order to survive. This month, IndustrySA explores South Africa’s packaging sector and finds out how local manufacturer of packaging products, Seyfert Corrugated beat the economic downturn.
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Seyfert Corrugated As with many industries worldwide, South Africa’s packaging sector is currently recovering from the economic crisis of the past decade; but the industry is coming back stronger than ever before as it learns to adapt to the changing economic environment. South Africa’s packaging industry generates approximately R43 billion in revenue each year, making up 1.5% of the country’s GDP, and whilst plastic remains the most popular and economical packaging of choice, the more traditional method of packaging by way of paper and board is still very popular.
CHALLENGES Plastic packaging contributes around R20 billion in revenue each year and paper packaging R12 billion
a year, with the balance made up by glass and metal packaging. However, the imminent threat facing traditional paper and board manufacturers has yet to cause alarm, and has instead helped to strengthen the industry; local manufacturer of corrugated card packaging, Seyfert Corrugated has acknowledged the possible future challenges facing the paper packaging industry and adapted its business in order to offer a more efficient service. The Western Cape manufacturer focuses on the supply of corrugated cartons and boards to the fruit and agricultural sector, and prides itself on the quality of its product, customer service and response times. “We pride ourselves in providing customers with
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company report
a good quality product, excellent service and are able to deliver products to our clients to ensure that their products reach them in time, every time!�
INNOVATION Innovation in the packaging industry has become very important in order for companies to compete in the marketplace; those that are able to add value by cutting the cost of transporting products and the cost of packaging itself, or those that offer new ways of marketing products have a distinct advantage. Packaging companies are therefore constantly finding new ways of re-designing their products to reduce weight whilst maintaining its strength and durability. In order to stay on top of its competition, Seyfert Corrugated offer its clients a range of different choices
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when it comes to their packaging needs; boxes can be made to order for those clients that require different sizes, and packaging can also be personalised to suit a customer’s needs. Seyfert Corrugated is the local arm of international packaging company, Seyfert GmbH, a family owned business represented in Germany, France and South Africa. Seyfert GmbH aims to fill niches in the packaging sector by offering a diverse range of corrugated board packaging solutions; offering customers a choice of callipers between 1.5mm and 12mm, with single, double and triple wall qualities. Other services offered by the international packaging
manufacturer include printing, logistics, displayerecting and heavy-duty packaging for hazardous or dangerous goods such as chemicals.
Seyfert Corrugated
THE FUTURE OF PACKAGING South Africa’s packaging sector is a significant employer and a huge benefit to the country in terms of economic growth due to packaging materials being produced and manufactured locally from local materials. Packaging also has a critical role to play across the entire food chain in establishing food security; in developed countries such as the UK, only 3% of the produce grown and produced in the field is lost between the point of production and the point of consumption, whereas in developing countries product waste can reach as high as 40% as a result of inadequate packaging materials and poor infrastructure. In establishing a more effective packaging sector, each different type of packaging has a role to play by filling a different need in the market, and one type of packaging cannot be considered as consistently better than another. However, each manufacturer -whether that be of paper and board, plastic, glass or metal- has a unique
“We pride ourselves in providing customers with a good quality product, excellent service and are able to deliver products to our clients to ensure that their products reach them in time, every time.” responsibility to ensure they are offering customers innovative ways to package their products. For Seyfert Corrugated this is a realistic goal, as it constantly offers innovation and value to its clients in order to meet their packaging demands; the local manufacturing company has also acquired new premises in order to increase its production value.
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PRINTING INK SPECIALISTS
IN PARTNERSHIP WITH SEYFERT CORRUGATED EAGLE INK SYSTEMS (CAPE)(PTY)LTD A SUBSIDIARY OF EAGLE INK HOLDING (PTY)LTD 53 Viben Avenue, Brackenfell 7560 P.O. Box 1088,BRACKENFELL 7561 Tel: (021) 982-4500/1/2/3/4 Fax:(021) 982-4505 Email: mail@eagleink.com
+27 21 535 2670 www.seyfertcorrugated.yellowpages.co.za
(0)1603 618 000 info@industrysa.com East Coast Promotions Ltd, Ferndale Business Centre, 1 Exeter Street. Norwich, Norfolk NR2 4QB