Business Marketing Magazine August/September 2022

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ON THE COVER EXCLUSINVE
pag 10
INTERVIEW WITH KRYSTYLLE
WWW.BUSINESSANDMARKETINGMAGAZINE.COM 5 14 Krystylle’s 5 INNOVATIVE MARKETING STRATEGIES, for Limitless Global Impact KRYSTYLLE RICHARDSON 24 BECOMING YOUR OWN PUBLICIST MELISSA HULL 28 THE ONE STRATEGY GUARANTEED TO CLOSE MORE SALES: 5 Techniques To Help You Master It MERDITH POWELL 32 PRODUCTION: Tips to Step Up Your Marketing Game During a Pandemic MARTON VARO 38 HOW OFTEN SHOULD YOU POST ON YOUTUBE MARLEY JAXX 42 DO NOT SELL YOUR PRODUCT TO INVESTORS BURKE FRANKLIN 48 POWERFUL MARKETING LEVERAGE WITH YOUR BOOK DENISE MICHAELS 52 FOUNDER OF BLOCKBORD IS PIONEERING THE DIGITAL ADVERTISING– MATT WASSERLAUF 56 3 WAYS I BROKE THE RULES OF THE INTERNET MARKETING + REACHED MILLIONS MELISSA HULL CONTENTS

Exclusive Interview With

Krystylle Richardson is an internationally recognized Wealth Innovation Strategist, bestselling Author, Coach, Engineer, and the founder of the JUMP Millionaire Billionaire Alliance where she interviews her 7 to 10 Figure Colleagues, as well as a wife and mom, who has taught in over 30 countries on 4 continents. Krystylle functions in both left and right brain endeavors on a daily basis as a global wealth advisor, marketing strategist, business marketing innovative director, engineer, six sigma green belt, an awarded humanitarian, sought after problem solver in genetic research manufacturing biotech consultant, and other highly technical industries. She is also a Public Speaker on the power of the Mindset, Leadership, Embracing Change, Jumpology, Innovaligy, and Creativity as the next global currency, additionally, she teaches her songs, choreography, and plays internationally. And she has been named as one of the top 10 Most Influential Wealth Innovation Strategist by Influential People Magazine.

Krystylle is also a Founder and Executive Producer Life Innovation Global TV, she is the ICN Global Ambassador of Innovation, featured as one of the Top 15 Wealth Coaches to Know by USA Today and Yahoo Finance, also on ABC, NBC, CBS, Amazon Prime, she is a TV/Radio host, the co-founder of the School of Innovation with famous inventor Ron Klein, a designated Royal Advisor for a Development King of Ghana. Krystylle was recently knighted as Lady Krystylle with the Royal Order of the house of Cappadocia of St Helen, she is the creator of the E.M.E.R.G.E. Media Experience, Innovaligy™, and Element 10™, her custom cashflow incubator. Even though she was bullied since childhood, it won’t stop her from being relentless in living her freedom formula, and has encouraged others to take a stand and, say “no more!” to their bullies and thrive. Krystylle is often referred to as a genius, brilliant, and having a beautiful mind, she is sought out privately by CEO’s, multi-millionaires, and entrepreneurs for her unique blend of wisdom and ability to provide state-of-the-art practical approaches for any business scenario. Her Mission is to leave No legacy unreached, and her life’s purpose is to play a part in the lives of at least one billion people to re-imagine and live a life aligned with abundance fueled by innovation and creativity as a limitless lifestyle

BMM: Can you share with us a little bit about yourself and what you do as an entrepreneur?

Krystylle: I help people to go from a creative thought, to monetization, I call this Creativity 2 CashFLOW (C2C). Everything I do is in regard to Innovation. My business and marketing strategies are centered around innovation for my companies and my clients. So it is important to me that every person also ensure that they have implemented my Element 10 ™ techniques. We should all have at least ten substantial and sustainable streams of income. The trick is how you get there. I teach that form a very unique vantage point within my C2C master classes, corporate summits and one-on-one bootcamps and retreats. We are all marketing ourselves each and everyday, some of us call it that and others just do it without even knowing. Every conversation could be considered an action that there is information being sent and received from a marketing perspective. Marketing takes on various faces. I focus more on the asset side of it. Assets such as sizzles, commercials, books, radio/tv shows, in-person events, virtual events, courses, white papers, also specifically stats. I love creating surveys that can be used to prompt the next actions of clients and their followings. I do this and you can too, by posting a survey on StatsCollective.com go there now to take a survey or two or three. My clients would love to see more data and you can help.

BMM: Can you share with us your marketing experience getting started with your business?

Krystylle: For my business, I started as a youth. My brother and I always had businesses helping in the neighborhood. Having a business mindset is at the core of how we were raised. This expanded to having both profit and non-profits in the past and have grown to this day to expand further on the for-profit portion of my businesses. I love to pour into new endeavors. A recent behavioral assessment I did showed that I am an initiator and creative collaborator. I believe that is the case and I am looking forward to collaborating with the new relationships established as a part of the WOIII organization. See more on Womenoiii.com.

BMM: What factors inspired you to start E.M.E.R.G.E. Media Experience?

Krystylle: Emerge is one of my main programs to help budding entrepreneurs and speakers, gain experience and tools to move forward in their speaking and marketing of their businesses.

EMERGE has where we focus on some specific areas of marketing. Based on how well you do, we use the simple marketing strategy of word of mouth, media assets to use on social media, content marketing, assets that can be used in direct mailings, ways to increase exposure for your business by having events, global summits, TV and radio interviews and more.

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BMM: Please tell us more about your work, what you are currently focused on E.M.E.R.G.E. Media Experience.

Krystylle: E.M.E.R.G.E. Media Experience – To help speakers and business owners up level their confidence in front of the camera.

These techniques have helped me and have helped our students excel to be great speakers, with the ability to monetize and create greater impact. Here is what EMERGE stands for:

E = ENERGIZE

M = MOVE

E = EVOLVE & ENDURE

R = RISE

G = GROW

E = ENCOURAGE

Also here is more detail for each:

E = ENERGIZE

You have power

You are power Use it

M = MOVE Stagnation kills

Keep climbing

Keep the mind in motion

Keep the actions Movement is life

E = EVOLVE & ENDURE

Metamorphosize Transform

Stick it out Don’t give up Thicken up your skin

Tough out the journey

R = RISE

Look up

Be encouraged

Be strong minded

Face the challenge

G = GROW

Do different stuff

Do hard stuff

Do necessary stuff

Plan the stuff that counts Be accountable

Have the right folks around

E = ENCOURAGE EMERGE for you EMERGE for others

Bring up the next one Be the light Be the impact

BMM: What inspired you to create JUMP Millionaire Billionaire Alliance, and what is it about?

Krystylle: I wanted to have a way to highlight and spotlight those I have had interviews with on my various shows and summits. Very honored to have mentors, coaches, acquaintances and friends amongst those referenced.

BMM: You have a event that is coming up on September 10th that WOIII sponsors, can you share with us about it?

Krystylle: This summit is near and dear to my heart. This is our inaugural summit for WOIII, Women of Impact and Innovation International. We have been building our executive board, and opening up additional Ambassador Boards to bring together amazing women from all across the globe, to create an extremely impactful women’s movement for innovation, honor, and disruption. Too long have women put their dreams, ambitions and inventions on the back burner. We are forming to shift the atmosphere related to not only women’s empowerment, but women innovators. The women involved at the board level are CEOs of their businesses, leaders in their communities, mothers of innovation on so many different levels. We are just getting started and have several investors contacting us to help with our mission. This is amazing and is a worthwhile effort for sure. Helping to do our part to raise the next generation of powerful women leaders is a key part of our mission. We will do this through leadership masterclasses, summits, mentorships, global internships, and more. To learn about WOIII go to www.Womoiii.com

BMM: When doing your public speaking events, what is your most favorite subject to delve on?

Krystylle: I love to help people understand that their uniqueness is what will get them to where they want to be in life. I do this in various ways, using some of the techniques discussed in my book coming out the end of this year of 2022, called the 51 Powerful Ps of Public Speaking.

BMM: You have your own TV show, can you tell us about what motivated you to create Life Innovation Global TV and explain to us what it is about and the type of people you feature.

Krystylle: I wanted to provide a platform for those with Short Powerful Content to have an outlet to speak, share, and impact the world. LIGTV is that, the home of SPC, Short Powerful Content.

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We have a number of shows started and one’s ready to start for the end of 2022 to launch in 2023.

Can you explain more upon how you believe innovative creativity is the next global currency?

Krystylle: The more universities and vocational schools teach on innovation the better. The more that companies embrace the creativity of their employees the more we can all experience countless inventions that are truly state of the art and at the same time useful for the world. Impact is created when we embrace this mindset.

my unique way of creating at least 10 substantial and sustainable streams of income. Another obstacle was defining my target audience and finding potential clients. I utilized by C2C techniques for creativity to cashflow and generate ways to attract clients, better than ever before. These techniques can be shared in a one on one call and consult, if anyone is interested contact me at krystyllerichardson.com

BMM: What is the one most common myth about your profession that you want to debunk?

Krystylle: The myth that you have to be a degreed expert to have an impact and make a difference in this world. We work with dreamers and doers every day. Yes, I believe that college is important but also experience and hard knocks. I still have things that go well and things that are used as lessons learned and experience that have made me into the person I am today.

BMM: Work-life balance is imperative for a leader, we noticed that you have a lot of position you hold as an entrepreneur, being a bestselling author, public speaker, Innovation Strategist, founder of 4 different business, TV show Host, Producer, and a mom, how do you maintain a firm balance between your personal and professional life?

Krystylle: It is not easy and there are good days and challenges. The important thing for me is that I do all I can do to maintain my health. Before Covid I had a few health challenges, after Covid and double pneumonia, I had long covid and it almost took me out. I thank God for allowing me to live and do better day by day to be a better version of myself and to help

BMM: Being an incredibly motivated woman, can you share with us the next major thing on your to do list for this year?

Krystylle: Next I will concentrate on the Women of Impact and Innovation International and joining together with other powerful women. Together we will make it one of the most impactful group of women domestically and internationally for next generation women leaders.

BBM: What has helped you get to where you are one of the top influential wealth innovation strategist and what advice would you have for others who want to set off in a similar direction?

Krystylle: The one thing I did was to be open to new relationships and new possibilities on a continuous basis. Being honored for what we do with the homeless led to me meeting some wonderful people that helped me get on as a host on Voice America. That led to countless opportunities for me meet some top people in business, top global impactors, and top influencers. Some became close friends, mentors, coaches and clients. So my advice is to step out of your comfort zone and really be open to see what can be done if you live daily in the zone of the uncomfortable.

BMM: Do you have any business-related tips you would like to share with our readers?

Krystylle: Almost dying numerous times. It brings out the passion to be the best you can daily and to live life to the fullest. I had a recent near-death experience just this past week. So thankful to God for more chances each and every day.

BMM: What obstacles have you faced in the pursuit of your business and how did you overcome them?

Krystylle: One obstacle was funding and I was able to overcome that strategically. It is always good to have funding through grants, angel investors, using Element 10 ™ which is

Krystylle: Yes, I do, I have given a number of them related to what I do to help clients in their marketing endeavors. See my article in this same magazine. On top of that I would like to share that it is important to do research before embarking on a marketing strategy. There are sometimes other companies that have inventions out there that are similar or very close to what you are designing. One important factor is to understand what makes yours stand out, what is different, what would make someone want to purchase your product or service over someone else’s. What are your features, advantages and benefits. Of course, we go into a deeper dive in these areas, but this is

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the macro view of what I do using innovation, six sigma, lean, and traditional marketing strategies.

BBM: Do you have a important message you would like to share with our readers and entrepreneurs?

Krystylle: The one thing that I would like to leave with the readers is that I never want anyone to think that I have it all together or that there is some special about what I do that they cannot do as well. Please use your mind. Learn from every experience, and one of the things that I would like for everyone to remember is to be willing to jump. You will never know what you can accomplish if you do not go for it. Your marketing strategies can stand out if you think and act as if there is no box, no boundaries, nothing that fear can keep you from doing. Someone will most likely always have something to say about how you got to where you are. Be ok with climbing your own ladder and forging your own path. Your uniqueness is what will help the world be a better place. Live your life and partner with those who can help you and your business through creative marketing strategies. Keep RISING.

Iamkrystylle

Krystylle Richardson

Krystylle L. Richardson www.womenoiii.com www.buildthatbiz.com www.krystyllerichardson.com www.lifeinnovationglobal.com

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What gets you going? What lights your fire? What helps you see the world in a new light? What do you do to stand out? What makes you feel alive? For me it is innovation, creativity, being original, not fitting any mold, being unique. Innovation means a lot to me. In another publication I talked

about how innovation is the next global currency. This is true for innovation in marketing. It is sometimes amazing to think that I have traveled to many places over 32 countries in my 58 years of existence. For some, that may seem like a lot, and to others, maybe not a lot at all because they have been to many more. I appreciate the number of places I've been because it has given me an exciting and humbling perspective on this idea I had about creativity as a global currency. It also helps me see an enormous amount of marketing, some in languages I understand and others simply by the pictures, and colors. You see, each day that we wake up, we have the opportunity to fall into the rut of doing things the same as they have been done before. The same with marketing. We can use what has already been predefined for us, or we can ask ourselves how can we spice it up a bit, and still remain true to our brand? How can we stand out and yet fit in enough as to not completely confuse the minds of our readers, audiences, consumers and employees. In this article I will go over a few of my innovative ways to strategize in marketing and branch off into the limitless global impact that is possible.

EMBRACETHEVOICEOF THECUSTOMER. EMBRACE DATA.

“The numbers do not lie. They also do not tell the truth, unless all 7.7 billion people participate in the accumulation of data.”

Do you know how powerful you are? Your voice, your vote, your inputs can change the path of a marketing campaign in minutes. I have found that it is important to let your customers know that you are listening. This may not sound innovative, but the way you go about letting them know is the innovative part. What can you do to lead your customers and clients to the fact that youauthentically think that they are special? Think about the last thing that happened to you from a customer service perspective and how it made you feel. What about the hand written note, or a call from a company that was a real person and not automation. Maybe the time that someone contacted you to be on a special show or get a special honor, or they wanted to recognize you for something you did that was outstanding. All of these things created a feeling or inclusive, importance and being special. Have your colleagues and employees help you find ways to positively affect the world,and then go do it.

Marketing takes us to places that we need to go to get new clients and new streams of income We were all created to have a specific impact in the world. The trick is discovering it, embracing it, nurturing it and understanding that the possibilities in life are limitless. This is what marketing is all about. Finding new and novel ways to help your customers and clients embrace your next new idea or product. Re-image and live a life

aligned with abundance fueled by innovation and creativity. Being bullied caused me to dig deep to understand that their limits were not mine. Do not mistake influence solely with likes and thumbs up on social media, it is much more than that. For me, it has to do with the hearts we have touched and the lives we have changed. We can do our businesses a favor by doing things like net promoter scores, and phone calls that might seem old school, pools, questionnaires and yes my favorite, surveys. So join us. Submit a survey for consideration to our site www.statscollective.com and join us to collect global data inputs for your next new product introduction. After all, understanding what people want and why, is always great, so go on the site today and let’s include your opinion and wisdom inour data.

If you are going global remember that the voice of the customer is slightly or more than slightly different in each country. Be sure to create ways with people you know in those countries, to ensure you understand the use of the words. There are translation companies out there but still sometimes the intent is lost. I prefer to go to people I know or are acquainted with in those countries. This leads to great impact due to partnering with others that already have global influence.

2.UNDERSTANDANDEXERCISETHEDEMAND CURVE

“People want what they want, it is your job to give it to them at a reasonable price, high quality and in a timely manner.”

Sometimes the likes and hearts on social media can give you a feel for what people want and like, and

other times not so much. Some people are just not into social media believe it or not. I have some clients that have never hit like on anything, and they are my biggest supporters, and have given me testimonials, or they care to remain anonymous for business purposes. This translates sometimes into word-of-mouth referrals, or simply additional know-how that I can then use for my next clients. The point here is to not mistake social media observations as being the indicate of demand. Portions of what I do are in high demand, it is up to me and you, to have the proper review teams in place, time management, funnels and filters, so we can exercise the demand curve to our advantage. Remember also that a reasonable price, and quality levels are subjective. There will always likely be someone who does not think your pricing is reasonable which just might mean that they are not your ideal client. Do your research so your marketing material can include the best price, not just a made-up price. The same with quality, ensure that you are using the best materials that help you maintain durability and performance. Then yes, in a timely manner, regarding to your published expected lead times. If your website or literature has a lead time, do your best to meet or exceed it. Life happens so when it does, simply communicateit.

Remember if you are going global, ensure you understand the time to ship items, or go virtual where possible. Lead times change due to the economy and what is going on in world news, always be on the lookout for anything that could delay your marketing and sales business practices.

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3.DOAPERSONALITY ASSESSMENTOFYOUR TARGET AUDIENCE.

“When you can honestly say that you know for a fact that your target audience is logical, high energy, shy, multi-cultured, exposure driven, cost conscience, fashion driven or any other specifics, you definitely have a key element for an excellent marketing strategy.”

There are many types of personality tests and assessments out there. The marketing edge is to understand which to use and when, to ensure you can service your audience in the best manner possible. This comes with understanding their personality type, purchasing profile, risk levels, economic behaviors, and a host of other factors that we may discuss infuture articles.

4.CREATETHEVEBLEN GOOD EFFECT.

“When your brand, your product or service is considered a luxury or high value, and your client has no problem with your pricing, due to real or perceived value, you have a key element for an excellent marketing strategy.”

Depending on your starting point in life, you may be able to start right off in your business with creating this effect. For others, it can be taught, learned, and driven over time. This has to do with one of my other articles where I discussed confidence. Also, keep in mind that everything you do, and have hired people do, must be done in excellence in order to keep this reality in place. The important thing to remember is in order to utilize this key element, it may take time. Do not worry too much about that, keep building and keep rising. Explore luxury colors, tones, music, cities, and attire based on the cities,

states, countries and continents you are focused on. All are different so do not assume. Speak out on this and have others do the same. Having others share their experiences, is really great as you are building your Veblen good effect. They do the talking for you, and your product and teams’ excellence in production and customer service does the rest.

Lastly, remember that Veblen in one country may not be in another, so never assume.

is ok to do a focus group or small launch, gather feedback and launch again. This is critical.

~Krystylle Richardson

I would like to extend a sincere thanks to the creators of Business Marketing Magazine for asking me to share in this issue. It is my heart's desire to have had some type of positive effect and impact on at least one billion people in this world before I die. Avenues like this help me to reachthatgoal.

5.

CREATE AN URGENCY FOR YOUR PRODUCTS AND OR SERVICES.

“When a person or company truly believes that they have a need to fill, and that you are the best one to fill it, you have a key element for an excellent marketing strategy.”

Some points stem from being a good influencer to also being a good judge of character of our consumer base, which is needed in marketing. We are not onedimensional human beings. Tapping into our creative zone, opens up many possibilities in life. You may remember seeing a commercial that all you remember is the premise of the dramatic portions it and not even remember the product they were trying to sell. This is where creativity may go to far, we would hope that those watching were led to purchase the product, but sometimes as mentioned it is not even remembered. Construct your commercials, and sizzles so that they create demand. Do your research to understand if there is a current demand that you are filling, or if you are creating a new sector all together with what you are putting on the market. One of the main things to remember is that it

Below is a list of my top five initiativesfor 2022through2024.

*Ladies join us for the Powerful Women's Summit LIVE in Phoenix Arizona September 10th @10a.m. -5p.m. PST Also join an IMPACT Ambassador Board by seeing the list on our website. Applications being reviewed August through November 2022 for the 2023 IMPACT year. (Find out more at Womenoiii.com) https:// womenoiii.com/register

*Innovators and Inventors join the Richardson Klein Mastermind starting September 2022 (Find out more at KrystylleRichardson.com)

*JOIN THE FAMILY JOIN THE IMPACT @ LIGTV. Life Innovation Global TV the home of S.P.C. Short Powerful Content. (Find out more at LifeInnovationGlobal.com)

*Young adults ages 19-29 sign up for the NEX GEN INNOVATOR'S. (Find out more at LifeInnovationGlobal.com)

I would be so honored if you would like to reach out to me to hear more on how to get involved to increase your influence and monetization. Until then, keepRISING.

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CREATIVITY 2 CASHFLOW

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JOIN US AND REGISTER:
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. .
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SUPPORT

-

ADVOCATE

-

EDUCATE

- UPLIFT - NETWORK -RESPECT

Something almost magical happened as the words of these women went viral at EmpoweringWomenRadio.com. Others started taking notice. One such lady from Pakistan wears a veil and lives in a male dominated society. In a land where many women are denied education she has a master’s degree. Many are not allowed to be employed and she works as a women’s rights activist through SAWERA. Although she lives in a part of rural Pakistan where women are barred from making their own decisions, she decided to reach out to the United States-based Empowering Women Radio. Hena Gul listened to Dr. Shellie’s interview with “Empowered Girl Empowered World” conference leader Haseena Patel in South Africa. It is through Haseena that Dr. Shellie Skypes in to schools to work with Power Circles of teenage girls in South Africa. Hena reached out to Empowering Women Radio and she was introduced to ladies with similar missions. After she bonded with Dr. Shellie and connections were formed with incredible women around the world, Hena created the phrase a “Global Sisterhood” for what we are experiencing through Empowering Women.

For years, The Global Sisterhood has taken need requests from local, national, and international women through our Charity Partnerships and we find ways to support each other. When a need request comes in, and after it is properly vetted through our Executive Board of Directors, if we determine that it’s a problem that needs our help that we can take on, we become like family for The Global Sisterhood. We pull our resources of time, money and, talent and we fundraise through events such as the Empowering Women in Philanthropy Awards. Over a thousand women strong, we make a way to support the needs of our “family” near and far.

www.globalsisterhoodonline.org

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When big businesses develop products or services, they hire publicists to promote them. The publicists’ job is to organize a promotional camping. They provide a report or story to journalists in various forms of online and offline media. They’re hired to promote and creating mass public interest. Making a small business perform on a grand scale is simple. By becoming your own publicist, you can promote the same way, leaving your competition in the dust.

First, make a list of potential contacts to inform the media you’ll be targeting. In other words, find journalists. Good journalists are always hungrily looking for a unique story to write about. When you present them with one, they’re more than happy to listen. You’re making their job easier bringing a story to them and cutting their research time down. They often spend more

time looking for a story to write about, than doing what they love, interviewing people and writing stories to publish!

You can find many fine journalists working for local newspapers nationwide. Simply call a local newspaper and ask to speak to the appropriate reporter. Then, fill them in on your story. However, don’t give the complete story away at that moment. Create interest and schedule an appointment for the reporter to get your complete story.

You

’re actually setting up a press conference. When reporter, you gave them a convenient way to get your full story without leaving their office.How?

By inviting them to your press conference that will take place on a teleconference call line. This way, you can invite hundreds of reporters to hear your story and interview you at once. You can

find teleconference lines on the Internet at no cost. Just do a search for them. When the press knows your story, it will create a buzz about your business and be printed in newspapers as a feature for people to read. Your business contact information will also be included in the newspaper article so people can contact your business. If 50 newspapers with a circulation of 30,000 readers per day print your story, 1,500,000 people will receive it in their newspaper. Of the 1,500,000 people, let’s say that only 50,000 read your story. If of 50,000, only 2,000 contact your business, totaling 2,000 excellent quality leads, that’s not bad. This same technique is used for exposure in magazines and other forms of media. Most have online and offline editions. When news is considered legitimate,it’s takenmore seriously than any advertisement youcanbuy. ~ Melissa Hull

©

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Featuring Influential People who are making an enduring impact on people lives around the world... Do you have a compelling idea for our show? Come and join our Facebook group for updates, news, idea sharing, to featured in our upcoming shows, and etc FB: @InfluentialPeopleNewsShow FB: @InfluencerHeideDangelo Coming Soon 2022 Follow Up with Us at: www.influentialpeopletv.com

This morning I took a tennis lesson; I was strugglingwith my volleys and wanted a little coaching on how to be a little more aggressive at the net. I only started playing tennis a few years ago, so I find a lesson once aweek really makes a difference. And the investment has been paying off, as my game and my standings have greatly improved in the last year.

In fact, I have this entire process I use to work on my tennis game. I strike abalance between playing amatch, taking lessons, and working on the ballmachine. I find live play shows how I am doing under pressure, the lessons improve my technique, and the ball machine helps me groove my strokes. I have done the same thing for my golf game foryears.

So I was thinking this week as I was working on bothof my games, how come we don’tdo this in our professional lives? Set up a process to improve ourskills, practice to groove ourstrokes, and then put ourselves in live play to see how we do under pressure? Well, letme take thatback; we do the live play, but rarely ifever, do we do whatwe need to do to get better at that live play.

Think aboutyour life, whether it is sports, music, painting, or woodworking – whatever your passions, you practice, right? You invest the time to getbetter at what you’re doing to improve, progress, and learn to master the hobby or the skill.

Well, ifyou want to close more sales, you need to take this same concept to yoursales game. You need to invest the time in improving your technique and practice your craftso you can groove your strokes. The best way to do that is role-playing. Now, stop it; I can hear you as I am writing this blog. I can hear you moaning, groaning, and making faces because you hate role-playing.

Listen, I get it, but take aminute and think, do you really love to practice when it comes to your hobbies orsports? No, butyou do it anyway because youwant to get better. I think thatrole-playing in sales is one of the most effective strategies you can invest time in, and it is forsure one that is guaranteed to helpyou close more sales.

Techniques To Help You Master The Role Play

1. Create The Time

Set aside thirty minutes, maybe an hour every week, to role play. I know you don’t think you have thirty minutes, but investing time like this willpay dividends. So beproactiveand set asidethe time.

2. Design The Scenarios

Choose good live situations where you want to get in the door with a customer or a lost sale. But choose the role-play scenarios that are as close to real-life as possible. That puts you in situations that, when you practice them and get feedback on them, will help you maketrueprogress.

3. Choose The Right Coaches

Every role-play should have a customer, a sales professional, one coach, and a few people to observe. Choose the right people to role play with. Choose the team members that will take this seriously, those that want to grow and improve, and those that will be honest and open about what you are doing well and what needs improvement. Find the team members who see the value in working on your skills.

4. Develop The Plan

After every role-play, develop a plan. What have you learned, what will you change, and what will you continue to do that is working? What can you take from the roleplay to the live play and integrate it into your live sales play?

5. Reward and Recognize

Reward yourself and the team. So few sales professionals role play and even less do it consistently, so reward yourselves. Do something nice for your teammates who joined you, and celebrate your wins. ~Meridith Powell

Voted one of the Top 15 Business Growth Experts to watch by Currency Fair, a Top Sales Experts To Follow by LinkedIn, and Top 41 Motivational Sales Speakers. Meridith has a cutting-edge message, rooted in life examples and real-world knowledge. She is the author of six books, including “Cut Through The Excuses – Send , and her latest “Thrive: Strategies To Turn Uncer

https://meridithelliottpowell.com/

Meridith Elliott Powell

Meridith Elliott Powell

Meridith Powell

Meridith Powell

Powell Meridith Elliott

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Meridith Elliott Powell, Business GrowthExpert

Hylan Tillman Releases His First Book

Hylan Infiniverse Coloring Book is 8.5x11 action packed, creative coloring book for sports lovers, with a unique blend of modern and classic, cool sports based coloring pictures that ages 5 13 will enjoy.

All coloring images have been carefully chosen and then illustrated for the right level of detail for the age range making this fun and creative.

From football and basketball to baseball, soccer and ice hockey, right through to extreme sports like martial arts etc., this book definitely contains a rich variety of awesome coloring pictures, which are sure to hold attention.

All designs are premium paper well designed binding. Makes a great gift for family and friends.

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In the heat of the coronavirus (COVID-19) pandemic, companiessuchasrestaurantsandretailerswereforced toreevaluatetheirbusinessoperations.Inaddition,jobs suchasinhairsalons,carpentry,plumbing,andotherinpersonserviceswerestagnant.Somepeople,however, havebeeninspiredtoinnovatebythecrisisdespiteits negativeimplicationsinthebusinessindustry.Takecorporate video production companies as a good example. Whetheryourbusinessisstilloperatingremotelyorhas beencontinuingnormaloperations,yourmarketingstrategywillcertainlychangeduringthesechallengingtimes.In thisarticle,wewillsharesomeusefultipsonhowtostep upyourmarketinggameduringtheongoingpandemic.

Boost Social Media Marketing

Utilize social media to inform your consumers about the changes you’ve made to your products and services. Many

businesses, for instance, are modifying their working hours or products to meet the needs of their customers daily. Your Facebook account is the most up-to-date source of information in this situation, including Twitter accounts and other social networking channels. Don’t hesitate to go live on Facebook or Instagram and show your customers how your company is adjusting to cater to their needs and keep helping them in the pandemic as best as you possibly can. Keep Your Content Relevant You may post constant updates on your blogor official website to notify people about the recent events concerning the pandemic. Take the chance to conduct a series of blog posts about how you are dealing with the changing business climate and how your strategies are working for you and your staff. Also, don’t forget to allow people to access your social media sharing buttons to promote the exchange of relevant information. This is an excellent way of spreading brand awareness without making people doubt your intentions.

Take Advantageof Video Marketing

Did you know? Video tutorials are often appreciated by many consumers because it helps them become informed about the features of a product or service without the need for any tangible resources. Not to mention, there are tons of video marketing benefits supported bystatisticaldata.

Some common examples of these are demonstration videos, product videos, explainer videos, and even company videos. When taking advantage of video marketing, it is essential to show empathy while helping your audience solve a problem. Keep in mind that it is necessary to establish an emotional connection to achieve effective video marketing. Finally, accordingtocorporatevideoproductioncompanies,

whatever marketing strategies you use during the pandemic, always ensure that it will be easy for yourexistingandprospectivecustomerstospread themessage.~ Marton Varo

Marton Varo A graduate of Chapman University (BA, Film & TV Production), Marton Varo is an awardwinning filmmaker, having received notable recognition from a number of film festivals and institutions worldwide.

Having closely collaborated with Academy Awardnominated screenwriter Leonard Schrader (Kiss of the Spiderwoman) and Dan O’Bannon (Alien, Total Recall), Marton has a solid understanding of storytelling and a unique ability to bring stories to life, from script to screen.

Seeing an exceptional opportunity to combine his cinematic skills and talent with the marketing and advertising arena, Marton founded Brandefy in 2011 to challenge the “norm” of commercial and business video production.https://brandefy.com/

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#1 National Bestseller: Food Sanity How to Eat in a World of Fads and Fiction

As health expert for Lifetime television’s morning show and syndicated radio host, Dr. Friedman has spent the last fifteen years interviewing hundreds of health advocates, scientists, doctors and New York Times bestselling authors. His goal has always been to share cuttingedge topics and advice to help his audience reach their optimal health. Unfortunately, that’s not what happened. Instead, every guest would end up leaving them (and Dr. Friedman) more and more confused. From proponents of a Vegan, Paleo, Mediterranean Diet to a Gluten Free and Low Carb Diet, the opinions are as different as night and day. After becoming frustrated with so much biased (often paid for) and conflicting research, Dr. Friedman created a common science meets common sense approach that finally puts an end to the culinary conundrum!

34 WWW.BUSINESSANDMARKETINGMAGAZINE.COM WWW.FITNESSFASHIONMAGAZINE.COM
Amazon Food Sanity ORDER NOW
WWW.BUSINESSANDMARKETINGMAGAZINE.COM 35
WOIII THINK, DISTUPT, LEAD www.womenoiii.com

I’m heretodayto give yousome updated YouTube scheduling tips!

As newYouTubers, when we create a new channel, we want to make sure our efforts don’t go to waste. Themost important thing, and the best adviceI can give you, is to make sure you are consistently providing qualitycontent on aconsistent basis. Success doesn’t come from daily uploads, posting on peak hours, or having a gaming channel.

“The key to YouTube is consistency.”

How often should I post video content on my YouTube channel?

So, should I be posting on a daily basis to reach my target audience? What are the best practices when it comes to uploading a new video? Is it best to have a lot of content come out at the same time? Why is watch time important to rank my videos higher? These are all common questions – and quite frankly, very important questions too – that I’m going toanswer in thefollowing paragraphs. We’ll take your YouTube channel to the next level together!

Why is video content quality important?

As I mentioned earlier, the best growth strategy is to be con-

sistent, both in posting days and quality of our content. YouTube rewards creators who keep people engaged on their channel and continue to stay watching videos on this popular videoplatform.

If you put up content that is not providing value to your viewers, and people click exit after 30 seconds, YouTube is not going to rank your videos, and no one will see your content. It’s allabout quality over quantity.

What’s a good standard schedule to getstarted?

Before you start thinking about what is the best day or the best time to post your videos, we recommend just getting started with a videooncea week.

© By Maarley Jaxx Here’s a questioncontent creators ask themselves often: How often should you post on your YouTubechannel in 2022 for the highest possible engagement and viewershipon your channel? Should you upload YouTube videos every day? ©

If you can have a consistent posting schedule on that day of the week, whatever day it is, then you are already on the right path. Daily vlogs should be left alone for now and justworkonkeepingaregularschedule.

A good idea is to put your YouTube upload schedule in your YouTube Cover art and your banner, so people can come to your channel and see what your channel is all about. Then, on your actual videos, you can say things like “we put up new videos for small businesses every Tuesday.” That way your audience begins to know what they canlook forward to and start coming to your channelona regular basis.

So if you can start by posting just one video a week, one quality video per week, where you’re providing inspiration, you’re providing value, you’re able to make an impact on your audience and tell them where they can go after the video, then maybe you can nurturethem towards becoming acustomer, which leads to profitfor you.

ShouldI have a lotof videos up when I start my channel?

We need to think about the long-term growth of your channel. A common question I get is if it’s a good idea to have a bunch of videos up there so that when people come to thechannel, there area lotof episodes or videos for them to watch first.

Theanswer is no.

That will consume a lot of time that will be wasted because they probably won’t get many YouTube views, which will tell YouTube your channel has no authority. My recommendation is to treat each individual video as its own launch. Make sure that every time you have a video post out, you post on all of your social networks like Facebook posts, send it to your email list, write blog posts, etc, so you’re bringing traffic to your video –the first 24to 48 hours of your YouTube video being liveare crucial.

This is the best way to make sure YouTube knows your channel has authority – and mostimportantly, that you are providing value to YouTubeviewers.

The best YouTube posting strategy

Torecap, the answer to how often you should post new content on YouTube is going to depend on your quality.

“The best strategy islooking at what is sustainable for you that you canconsistently achieve.”

If that is one, two, three videos a week, make sure all of them provide value to your viewers and stayconsistent withyour schedule.

How many times a week are you going to post on your YouTube channel? ~ Marley Jaxx

CEO of Jaxx Productions, content marketing expert, and highly acclaimed business acceleration coach.

From the pages of Forbes to the mainstage at Funnel Hacking Live, Marley works with her clients to discover the power of implementing an Infinite Cashflow System inside each of their businesses, built on effortless high ticket customer ascension.

Marley’s roster of clients includes such legendary thought leaders as Cristy Code Red, Alex Charfen, Daymond John,and Stephen Larsen.

She’s also shared the stage alongside Russell Brunson, Tony Robbins, Tom Bilyeu, and Frank Kern.

www.marleyjaxx.com

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JAXX
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Are You RaisingCapital?

Do Not Sell YourProduct To Investors!

They don’t want to buy your product, they want to invest in your business! There’s a big difference.

OK, you have a great idea…Even if your product is guaranteed to save the world, few people will invest in your company if you cannotshow that itwill become profitable sometime soon.

Nevertheless, too many people spend too much investor face-time selling their product. Investors want to see how your business ideaoperates as a money-making vehicle.

ing the Coke machine!

Hereis an example of averycommonconversation

I recently spoke with a customer who has a nutrition education / food line especiallybeneficialfor obesechildren.

He went on about how great his product is and what the benefits will be, and etc., but I stopped him to ask how this will becomeaprofitablebusiness?

What’s the best (economical) way to reach these customers? Who might be good marketsegments to reach children?

Let’s presume that the kids aren’t going to buy it and reaching the parents is probably difficult.

Even better would be a qualified 3rd party in direct contact with the ‘customer’ who would recommend his product. (We humans usually trust a 3rd party recommendation long before we will believe and act upon a direct sales pitch.)

Perhaps Pediatricians, Child psychologists, and maybe even 78th grade science / PE teachers would be good people to consider first.

Contact several pediatricians that you know. Runyour concept by them.

A Little PhoneEtiquette…

For example, you are not only selling Coca Cola, you are sell-

Askifthey,“have a moment.” (Ifthey’rebusyandyoupress

B U S I N E S S

on, they’ll be annoyed with you.) Better to ask when you can call back. (And call back then!) (Why are you calling?)

“I’m calling to askfor your guidanceon a new nutritional producttohelp obesechildren. Itconsists of a,b,and c, and I think you arein astrong position to recommend it in certain instances. Doyou have amoment.”

Answer their questions (log the questions).

Keep your answers short – when the response is positive, note the response so you can refine it and use it over and over again.

If the responseis negative, try something else – keep notes. This way you can develop a tightscript.

Listen and write down verbatim everything they say – use their words,not your interpretation.

(If they say, “Lime-colored,” you write, “Lime colored,” not “green.”)

Pay attention and they will give you the keys to their kingdom.

Some Questions to Ask

• How many children do you see in your practice that would benefit from your product(s)?

• Whatpercentage would actually buyit?

• Who else doyou seedoing something similar?

• Howwould theypitch this to other pediatricians?

• Can you accept a commission on sales? (Maybe not for this case, butperhaps yours…)

• How many pediatricians are there? (You’ll visit the associations and publications for their ‘editorial calendar’ and membership stats. More data/proof for your business model.)

• What associations do you belong to? Is it good? Do you actually respond to their recommendations? (Keep track of thepercentages.

• Which publications do you actually read? (Not just subscribe to – We all have magazines and papers laying

around that we may read eventually – which ones are their priority?)

What

pattern(s) do you seeevolving?

Using their words, you can refine your presentation (Especially,how they might pitchit to their peers.)

From the publications, associations, and websites, how much does it cost to run an ad, get mentioned in their newsletters how often?

Contact theother market segments in thesamefashion. Now you can quantify the cost of reaching your audience. Theideaistoreducethehip-shootingtotheabsoluteminimum and provide investors with many basic assumptions they can believe.

Investors, when doing their due diligence to verify your claims,willcontact their own experts.

When you provide the proven pitch, the investors will likelyget thesamepositiveresponse.

Is This Too Much Work?

How much money are youlooking for?!?

Do you really think anyone will give you money if you don’t haveyour act together?

Investors havemanyoptions You’rejustoneof many.

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It takes more than a pitch deck and a smile. And you’re not going to BS your way through your business plan like you would a school paper. Your audience is investors looking for something more interesting todo withtheir money than they can thinkof. Would you really build a business without doing this bit of basic research?

In fact, this research may tell you that your idea, this time, isn’tready for prime-time.

If it is, you may get some great feedback on how to make it selland on how to sell it.

And, you’re just getting started on your plan. But now you have abetterpicture ofthe promise ofyourbusiness. Can you see how choosing the top priority potential customers or distribution points and quantifying their responses can paint acredible picturefor an investor?

I hope you found this bit of Business Black Belt wisdom useful!

Learnmoreabout the book, Business Black Belt

Subscribeto myblog: Business BlackBelt Blog

Thank you for your business, and please feel free to contactme if you have any questions or comments!

www.businesspowertools.com

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I’m always interested in the smart ways my clients use the books I help them with to market themselves using the powerful marketing leverage a book provides. Rarely do they come to me with illusions of getting on the New York Times bestseller list. Their books generally appeal to a niche market and, their objective is to use a book as a way of pumping up their credibility and influence. As a result, they get more of the business they’ve beendoing for years.

I must share a story about a client who used his book in an extraordinary way which has resulted in $450,000 in sales since February 2020. Sales that have helped him, his business, and his family sail through this pandemic without any blips to their six-figure incomeand lifestyle. But I digress.

Honestly, his situation isn’t the norm. Most of my clients use their books to get more speaking engagements, media appearances, and as a result, more clients. Some do special printings of their books to corporations who buy them in large quantities. The books have the company logo on them. While there are still a scant number of live and in-person conferences and seminars happening since we’ve been quarantined, your book can be an entree to speaking at a Zoom conference or event, on podcasts, webinars,and more.

A full-length book (over 175 pages) is the ticket to these benefits. People respect the thought and experience required to write a full-length book. Mini-books have become popular in recent years and can generate online leads or help build an email list. However, a mini-book won’t garner the respect and gravitas that happens almost automatically with a full-length book. Mini-books are often perceived as trivial fluff – because manyare justthat. Fluff.

How do I know this? If you’re pitching yourself as a visiting corporate trainer or a guest on a podcast or TV show – often you’ll be asked, “How many pages long is your book?” They probably won’t say your book is too short. But they’ll make excuses about how busy they are and how the time for guest speakers is limited – blah,blah,blah…

Back to my client’s story. His expertise is in the human resources arena. So, with a lot of humor and great content, we crafted a book about bad bosses. He set up a page on his website where visitors can buy a copy of his book anonymously and have it sent to their terrible boss. Well, someone did exactly that and the terrible boss was the CEO of a Fortune 100 company. My client saw the name of the CEO and called him a shorttime after mailing thebook.

The CEO was livid with rage that someone would dare send an anonymous copy of a book because they view him as a bad boss. At first, he demanded to know who bought the book. But myclever client was toosmart for that nonsense.

©

He started asking the CEO questions about the company and how things work with their people and in less than two weeks he had a $200,000 contract. In 2021 that contract was renewed for $250,000. He continues humming along doing the work he enjoys inrelativeanonymity.Justthe way he likes it.

Do you think he cares even the tiniest bit that his book hasn’t madeiton the bestseller list? Nope, not at all.

Writing Your Book Yourself? Don’t Do it Alone.

You’ve got good ideas, actually great ones. You enjoy writing, too. However, writing a book is an entirely different matter. You’ll want it to be emotionally compelling and connect with readers. You want to be perceived as an expert but without sounding like a bore or a showoff. You’ll also want to build a relationship with readers so they want to find out more about you and what you offer:

When you work personally with an expert who knows the path to writing a successful book the journey is much easier. You have an experienced guide on your side who’ll make suggestions to bring your book to a higher level and make it even better than you imagined. You’ll actually save time doing it right rather than doing it over and over.

Let’s schedule a time to talk about your book vision by going to the Contact Page. Let’s discuss what you’ve done so far and how I can help you best. I’ll answer all your questions and share my fees with you at that time so you can make the best decision for you.

Denise M. Michaels isaghostwriter and book coach. She helps entrepreneurs, therapists, CEOs, speakers, and spiring authors to become more recognizable, influential and in-demand. Using the leverage a book provides you can become the go-to expertin your niche.

So, if you’ve considered the idea of writing a book to elevate your stature and expertise, now is an excellent time. Book sales have skyrocketed as much as 30% in some genres during the pandemic as smart people have done their best to make wise use of the extra time they’ve had at home over the last year. They’re also getting back into the smart habit of buying and reading morebooks. One of them could be yours. ~ Denise https://internationalbookwritingguild.com/

• Denise M. Michaels

Denise M. Michaels

writersmeditate.denisemm

DeniseMM

Denise M Michaels

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THIS MASSIVE HUMAN RIGHTS VIOLATION IS GOING LARGELY UNNOTICED AROUND THE WORLD.

Project Karma

was established in 2016, to focus on combating child sex exploitation. Project Karma is based in Melbourne, Australia but works to combat child sex exploitation both within Australia and in key regions of South East (SE) Asia where the majority of these crimes occur.

SUPPORT PROJECT KARMA

Since it started, Project Karma has relied on donations from individuals as its main source of funding, and we still rely enormously on individual donations. Any amount, however small, helps us to protect vulnerable children.

If you are interested in fundraising or volunteering your time (particularly if you are based in Melbourne, Bali or Cebu) or have a company that you believe would be able to providepro-bono support for Project Karma’s activities, then please contact Project Karma at admin@projectkarma.org.au. Or go to:

Www.projectkarma.org.au

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Matt Wasserlauf, one of the original disruptors of the TV business, is known as the visionary who revolutionized advertising by enticing television advertisers to invest their marketing dollars online. He recently sold Torrential to the television company ITN, the leading unwired broadcast network. In May of 2019, Matt Wasserlauf launched his newest, and arguably most exciting venture yet, BLOCKBOARD; a new digital distribution platform service that utilizes Blockchain technology to distribute videos.

Jules: You are one of the original disruptors of the TV business. Share your background.

Matt: I left TV in the late 90s for the world of streaming video which was just getting started. At Warner Bros. I sold Friends and ER. At CBS I sold Letterman and Survivor. When Ford said they were interested to spend millions on CBS’ online video and we had none, I knew there was something “there.” I started BBE as the first Online Video Network and VINDICO as the first Video Ad Server. We closed the first P&G and Pfizer Upfrontsandwewereonourway.

Jules: Tell us about what led you to launch, BLOCKBOARD.

Matt: For the past 20-years, I’ve pioneered Online Video, I’ve become concerned about the growing levels of fraud and waste in the business. Dr. Augustine Fou, the industry expert on fraud estimates that by 2023, there will be over $100,000,000,000 of ad fraud. After selling Torrential, my second video start-up, I became fascinated with the potential of Blockchain and learned as much as I could about it. We opened the doors at Blockboard two and half years ago to validate every single Video impression and reset the Video indus-

tryonverified and waste-free distribution.

Jules: How is BLOCKBOARD removing the friction and distance between advertiser and target customer?

Matt: By validating and verifying every single Video impression, Blockboard is removing all the friction between advertiser and customer. We remove all the layers of ad tech suppliers from ad servers to validation companies that make accountability impossible. In fact, Blockboard goes by the tagline, “The Video Accountability Company” because we remove the frictionandmoreimportantly,delivertheresults.

Jules: How has the pandemic created new media consumption habits?

Matt: Streaming Video has boomed during the pandemic with some sources reporting that streaming minutes have doubled over the past twelve months. Moreover, traditional advertisers who have for a long time sought linear TV to amass reach are being forced to look at other ways to execute their own media buys. Social Media for instance, has also taken a great deal of attention away from traditional TV and advertisers’ budgets have flown to new media platforms such as Social Media, OTT (“OvertheTop”Apps),andCTV(StreamingAppsonTVs).

I N F L U E N T I A L P E O P L E N E W S

Jules: What are the key elements of BLOCKBOARD?

Matt: Blockboard has three elements to the business: (1) Blockboard Media; (2) Blockboard Studios and; (3) myblockboard.com. Blockboard Media is our distribution partnership with all the leading media companies and platforms in the space. We distribute to everyone from Sony Playstation and Tubi to Disney and NBC Universal. Blockboard Studios are the several relationships we have with top producers in Digital Video. “FeelAgeless,” “Friars Side Chats,” and American HealthJournal are afew of thosetype of relationships.

Finally, myblockboard.com is our Blockchain Video Platform built on Ethereum. All of the companies’ Video campaigns flow through this platform. Every impression is validated on this platform and beginning in 2022, myblockboard.com will be available as a self-service platform for our customers.

Jules: Tell us about blockchain.

Matt: Blockchain is a public ledger. When I first read about blockchain, I was told it can be used to restore trust and transparency; two things that have been largely lost in Online Video. We went about building Blockboard on Ethereum because it is the easiest of the various blockchain platforms to build on. Other platforms are Bitcoin, Dogecoin, and Stellar to name a few. What makes blockchain so important to the Digital Video industry though, is not the crypto-currency craze that’s capturing so many people’s attention these days, but rather the public ledger and transparency element that is so lacking in our industry. All the data and results are captured and recorded for the advertisers to see onmyblockboard.com

Jules: Why is MyBlockboard so important?

Matt: MyBlockboard is so important because it is our company’s technology platform and the foundation of Blockboard. This technology enables us to deliver results that no other enterprise in Digital Video is capable of or delivering for clients. MyBlockboard.com delivers both content and ads across all OTT, CTV and Social Media platforms and measures and validates those assets so that we can provide the KPIs (Key Performance Indices) that our customers are seeking. MyBlockboard is Blockboard’s “specialsauce.”

Jules: Share your vision for BLOCKBOARD.

Matt: Blockboard is soaring now that we’ve persevered through the Pandemic and the world is streaming video. As advertisers look to the future and recognize the trends in wheretheir customers are now, Blockboard is increasingly being sought out as a company that can both help them reach those customers and deliver on the goals they’re seeking. Partners including Chizzcom Beacon Media and Eight O’Clock Coffee are two examples of partners we work with today. Production partners such as Jennifer Pate, host of “FeelAgeless” and Ron Insana, host of Friars Side Chats are also critical to the growth of Blockboard. Finally, our technology, myBlockboard.com will become self-service in 2022, a feature that will continue to power the growth of Blockboard well into the future. We’re excited to build a better Digital Video Ecosystem and Blockboard has the team todo it.

www.myblockboard.com

MATT WASSERLAUF
Vian’s stunning recent Lavender paintings are currently on SelectedArtwork by Vian Borchert - 3D virtual exhibition by Vian Borchert Gallery | art.spaces | KUNSTMATRIX exhibit

THE VIRTUAL GALLERY

3 Ways

I Broke The Rules of The Internet Marketing + Reached Millions

It seemedcrazy. Far-fetched. Absurd. A whole TV networks?

But once you’ve run through all the logical, rational options andstill gottennowhere your wildest dreams don’t seem much crazier.

So, I got to work on what seemedlike a Hail Mary and a pipe dream combined.

And you know what? It worked.

A Case Study In Unconventional Internet Marketing Strategies

By launching a web-based entertainment network, I’d accidentallydiscovered aHUGE marketing secret.

When it comes to monetized content, the road less traveled is cheaper, faster, and way more powerful than traditional digital marketing strategies.

I’d discovered my way through the digital noise and clutter that buries our mostimportant and transformativemessages.

I’d finally broken through.

And none of it happened the way I thought it would the way everyone said itwould.

It was the lesser-known content approaches, untapped distribution resources, and DIY authority-building

strategies that attracted my firstmillionviewers.

Just like that, e360TV became a case study in unconventionally reaching millions.

And I becamea rule-breaker.

How This Works

When you launch a business, you have to nail down what, how, and why of your business. Well, I did all three a little differently when I created e360TV.

Why? I didn’t care how everyone else was doing it. I just wanted it to work.

As I walk you through the foundation of my e-Network, notice how many unconventional choices ended up making a difference.

WHAT –Entertainment-firstContent

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Copyright by MelissaHull

As a web-based TV network, our “what” is our content. If our content didn’t compel people to watch, then the entire thing was just a waste of time instead of a massively successful media empire. So we thought hard about what kind of content we wanted to deliver, as well as what we wanted it to dofor our audience.Let’s dive in.

e360TV provides unique, alternative lifestyle programming that covers a wide range of interests: alternative medicine, healthy living, Avante Garde fashion, art, music, cannabis, and more. Dozens of categories encompass hundreds of programs all in one, on-demand network that people can accessanytime theywant,for as long as they want.

So we’d already decided to tap into an untapped audience, but we wanted to take it one step further. We were going to break one of the biggest rules when it came to content creation: We were going to take an entertainment-first approach thatput our audience atthecenter of our content.

Forget self-promotional marketing content. Throw out your marketing goals entirely.

All we cared about was: Is the audience entertained enough to stickaround and comeback?

We felt that, once we captured the audience, opportunities to monetize would present themselves organically. And those organic connections would be 1,000x more powerful than anythingwecoulddowithamarketing-basedapproach.

And that’s exactly what we did with e360TV.

We took notes from the entertainment network giants. We created compelling content that drove people to watch more and more.Wefollowed our audience.

And it all led us toour first million viewers.

HOW –Unconventional Distribution & Advertising

The “how” is where we decided to shake things up. Once our content was produced, we needed to figure out a way to break through all that digital noise and clutter without using the conventionalTVnetworks.

Right off the bat, we decided we didn’t want to distribute our content through the big TV networks because it would take way too much time and money. Plus, it wasn’t a realistic option for everyone. And we wanted to pave the way for brands of all sizes.

It turns out there are two relatively “secret” tools in content distribution that provide massive marketing opportunities for brands. But most people just didn’t know these opportunities existed.

On-demand & OTT Distribution

You may have heard me talk about this one before because it’sjust so good!

Netflix, Hulu, and other web-based distributors changed the entertainment world when they began streaming movies and TV directly through the internet to a connected device in your home.

Why was that revolutionary? They figured out how to bypass the need for viewers to subscribe to a traditional cable or satellite package. Instead, they could reach viewers on their own and monetize their contenton their own, as well.

That’s exactly how Over-the-Top (OTT) distribution works: It delivers content online through streaming devices like Roku, Amazon Fire, Apple TV, and more. The content captures viewers. And YOU get to decide how to monetize that audience.

t’s like having DIY access to a TV network and all the marketing opportunities that comewith it.

Interactive Video Advertising

Once we figured out how to distribute our content in a way that gave us control over monetization, we had to figure out howtomonetizeit.

So, we broke another rule.

Sure, there were some conventional ways of monetizing video content: videoads,sponsorships,and productplacement.

But we wanted something spectacular. Something that would wow the audienceand the advertisers.

We went cutting-edgeand developed results-driven interactive videoadvertising opportunities.

Interactive video advertising is pretty much what it sounds like. It allows viewers to share and purchase from brands directly from the video content they love with clickable ads,campaigns,and productplacement.

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When it came to the “why,” all I wanted was to help people with heart-led messages find the platform and audience they needed to change the world.

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WhenI translated that to business,it justmeante360TV was

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Biohackers are individuals who believe in experiencebased knowledge. Their mindset is, “Show me the research and then let me try it for myself.”

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Biohacking is more than just reading mindless self-improvement tips. It is understanding the why behind how you’re feeling, thinking, and performing. Knowing the “why” empowers you to not only biohack your body, but to make impactful changes to your overall health and well-being. At LifeVantage, we live for finding the “why” through relentless research, experimentation, and technology.

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Dr. Shellie Hipsky is the CEO of Inspiring Lives International, the Exec Director of the Global Sisterhood, the editor in chief of Inspiring Lives Magazine. As an Exec. Leader of this former tenured professor of doctoral students who has earned titled of “Best Business Woman” and “Entrepreneur of the Year”, Dr. Shellie created this powerful video series for you to get to the top on your time. There are videos and action sheets ready for you to learn, engage, and activate your dreams. She wants you to be able to do branding, marketing, social media, and become a bestselling author at the EXPERT LEVEL!

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Inspiring Lives Magazine is THE online magazine for empowering women. It is the official magazine for the Global Sisterhood 501(c)(3) as it spotlights the triumphs of our Charity Partnerships, #PopUpGiving, and the fantastic ladies of the sisterhood!

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Please enjoy the Global Sisterhood’s Inspiring Lives Magazine free of cost online. Consider contacting us with an article query or idea. Plus, if you support the Global Sisterhood movement to help the women and children of the world, we would be delighted if you made a non-profit donation today!

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