nutrition and fitness
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etworking and nutrition are similar. We all know what we should eat well and exercise to maintain a good weight but we don't. Same thing with networking. We know that to build a sound business you need to meet the people who will buy our products or at least who will introduce us to our customers. But we don't do it.
card and asking yourself how you could be a solution. That may mean asking questions about their business. What they do. The challenges they face. It becomes natural to talk about your business and the challenges you need. That's the nature of networking.
People complain of being shy. They are scared of meeting new people. And their fear Networking is an essential skill for any entre- is rejection. But the nature of life is that you preneur or professional who needs to grow. will be rejected by some and accepted by othYour business thrives on ideas, concepts from ers. It's having those quality relationships that others. Those people are beyond your office matters. In real life one wife is sufficient. doors. When you go out of your comfort zones you are likely you will meet that excep- To bulldoze your organisation into success, tional employer or that long established cuscreate new ties. Develop the existing ones. tomer. Review and prune the existing ones. But why do entrepreneurs not invest in such a powerful skill? The aim of networking is to build relationships that are profitable. I go to networking events to be a solution to someone. Not only to be a recipient. As a result I enter into discussions to hear what people are saying and to try and be a solution. Sometimes it is taking that business
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