Personal Brand Identity
2
Index
Persona
4|5
Personality
4
Description
4
Preferences
4
Quotes
5
Hobbies
5
Description Mission Vision Values
7 8 8 9
3
Logo
10 | 11
Grid
11
11
Clear Space
Fonts Colours Forms Icons Images
12 | 13 14 15 16 17
4
Persona Personality Competitive
Restless
Team player
Optimistic
Scattered
Loyal
Strict
Determined
Spontaneous
Curious
Description Mexican
Industrial Designer
Master on Design
Native Spanish & 6.5 IELTS English
2 years in Australia
Preferences Have my own routine
Practice a lot of activities
Continiously learning
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Quotes If you do not live to serve, you do not The devil is in the details
serve to live (Baden Powell)
(anonymous)
Walker, there is no path, the path is made by walking (Antonio Machado)
The product by itself cannot save the world
A pair of well-trained eyes are as good as a dozen inexperienced eyes
(anonymous)
(Baden Powell)
Hobbies Bicycle
Live in Visit
Hula Dance
Camping
Travel
Cooking
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7
Description I am a dedicated industrial designer focused on improving day by day the lives of people as well as the environment. I love having new challenges & I do not give up easily. I am focused mainly on the process of research and analysis prior to designing. Thanks to my local and international experience I can contribute different points of view and with international tendencies. I seek to be part of a comprehensive team that allows me to grow and remain in constant learning. I will perform best at a company that gives me stability, challenges and allows me to improve myself daily.
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Mission Be a hardworking, perseverant and dedicated person without neglecting my happiness & independence. Constantly having new goals & fulfilling them regardless of the challenges that might come. Leave a better world full of joy, love, wisdom, and passion.
Vision By 2024 I will have economic independence and I will be a designer known by the media for my ideas & work improving the world through my research and designs. I will have different daily activities that will fill my days with joys and new challenges, including work and personal trips that allow me to know the world in different ways.
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Values Loyalty
Passion
Generosity
Dedication
Respect
Perseverance
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Colours # A73776 C 36%
M 89%
Y 20%
R 167
G 55
B 118
C 36%
M 27%
Y 18%
R 174
G 177
B 191
C 60%
M 51%
Y 39%
R 101
G 101
B 112
K 6%
# AEB1BF K 2%
# 656570 K 27%
# 69A6A6
Honesty & integrity Elegance, sweetness, passion, determination, power, balance, & energy
C 62%
M 18%
Y 35%
R 105
G 166
B 166
Freedom, harmony, loyalty, balance, growth, stability, joy & creativity Wisdom, professionalism, sophistication, & security
K 2%
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Logo The logo represents the creative process that exists while designing, at the same time it passes through three letters that represent with a "C" my name (Cristina), "S" for the surname (Sanchez) and "D" for designs, showing that each item with this logo or signature was designed by me.
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Grid
Clear Space
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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Thin
BC Alphapipe
Fonts 1234567890
Extra Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ
Thin
Graphie
Regular Nova
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
abcdefghijklmnopqrstuvwxyz 1234567890
They transmit modernity, security, joy, and a mixture of stability & dynamism.
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Covers Titles Subtitles
Any other text
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Forms Perfection, movement, & warmth
Stability, & balance
Perfection, unity, synergy, work, & wisdom Dynamism, movement, & direction
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Icons Black Lines
Semitransparent colour circule
Incomplete Lines
Semitransparent colour shape
The icons are formed by incomplete lines & a background formed by the same icon and a circle in semitransparent colour making contrast. The shape of the icons represents the creativity mixed by elegance and formality, that is why the colour circle is combined with the black lines.
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