BUSINESS
What It Takes To Have A Million-Dollar Day 1,O0o,0oO.oo Get the right factors into alignment to execute the perfect day for your practice. By Rebecca Korn
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magine you ran a practice in its most brilliant design. You would have a “Million-Dollar Day” that you would command from the start of your journey into the office. It would start with the way you woke up, and then move on to the way you drove into the office, and then to the care you would take in preparing for clients, the way you’d lead your team and so on. Imagine how you would move through the day with key insights and tools you 44
InsuranceNewsNet Magazine » April 2022
used to free yourself from the natural psychological tendencies that, in the past, derailed and held you back. Now you move from one thing to the next, aligning with everything purposefully. In order for us to do this, let us take a moment — a very intentional moment — to sit back and let this soak in. Despite this vision of a Million-Dollar Day, the reality of our current circumstances is grim at best. Much is changing inside the financial world, along with COVID-19 and a variety of other external, yet-to-be named “plot twists.” The real problem is, these things are flooding into your day. Impacting your clients. Creating more instability than necessary. A Million-Dollar Premium Day or a
Million-Dollar Rollover Day, whatever relates to your practice, doesn’t appear by magic. It is deliberately created. It is crafted with intention — with detail, understanding, consistency, and a sprinkle of clarity and intention. First, before we go too far out onto the magic limb, let’s identify key biological factors that may get in the way of our execution of a Million-Dollar Day. Let’s begin with an example of a common psychological obstacle that we’re all likely to encounter. Neuroscientists discovered that the pain that results from a financial loss affects the same parts of the brain that process mortal threats. That fear of a loss within your business, or even fear about a prospect who won’t complete a
