Innova Magazine - Year 2 - No. 5 - June 2013

TOURISM - CULTURE - FASHION - SHOPPING

Seoul

City of contrasts Pag 14

Shopping in

Barcelona Pag 30

Shooting Time

by Denis Pushkin Pag 32

Year II / Issue V / june 2013

FOTOGRAFÍA: CHEMA MADOZ

ACCESORIOS, HOMBRE Y MUJER

PURIFICACIONGARCIA.COM EL CORTE INGLÉS MADRID BARCELONA VALENCIA SEVILLA BILBAO LISBOA OPORTO ALBACETE ALICANTE ALMERÍA AVILÉS A CORUÑA BURGOS BADAJOZ CADIZ CASTELLÓN CIUDAD REAL CÓRDOBA ELCHE GIJÓN GIRONA GRANADA HUELVA LEÓN LOGROÑO LUGO MÁLAGA MARBELLA MURCIA OURENSE OVIEDO PALENCIA PALMA PAMPLONA PONFERRADA PONTEVEDRA SAN SEBASTIÁN SALAMANCA SANTANDER SANTIAGO TENERIFE VALLADOLID VIGO ZARAGOZA SANTIAGO DE CHILE MÉXICO D.F CANCÚN EL PALACIO DE HIERRO

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TOURISM

CULTURE Guided Tour to Three of Madrid’s Museum

Seoul City of Contrasts

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TOURISM The Andes on Horseback

30 SHOPPING In Barcelona

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TOURISM Nicaragua: the Country of Illusion

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INTERVIEW Fernando Valmaseda, Edipress RV Group

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FASHION Lady Barret.

Queen of Fashion Blogs

INNOVA MAGAZINE Year II Issue 5 Edition June 2013 Innova Magazine is a magazine of Innova taxfree group, s.l.

CEO Luciano Ochoa de Abreu

42 FASHION Proper Names.

DENIM. JEANS

32 55 59

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FASHION Shooting Time

by Denis Pushkin

TENDENCES / DESIGN Graphic Latin America TENDENCES / GOURMET Turkish Baklava

FASHION Emeralds from Bilbao

47 51 60

Director Antonio Santos asantos@innova-magazine.es Editor in chief Adriana Morán Sarmiento adriana@innova-magazine.com General coordination José Luis Baciero jbaciero@innova-magazine.com Fashion Editor Patricia Rodríguez Ovejero

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place to be

Shanghai for Gourmets TENDENCES / ARCHITECTURE

Endemic Hotel gourmet / de vino The Magic of Wine Tasting

Printer in Martínez & Reina Polígono Industrial Los Olivos, C/ Adaptación, 56 28906 Getafe (Madrid)

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Text: Ana M. Quiroga Larrieu

in Madrid

culture

Guided visit to the three museums

The museums Prado, Reina Sofia and Thyssen-Bornemisza, icons of art in Madrid, are located on both sides of the Paseo del Prado, in an area which is easily accessible from different points of the city, due to its proximity with train station Atocha, and the streets of AlcalĂĄ and Gran VĂ­a towards the North.

To one side of the Paseo extends the Retiro Park and at the end of the Prado Museum. Front, rises the Thyssen-Bornemisza. From here, and in opposite direction to the Cibeles fountain, is the Museo Centro Nacional de Arte Reina Sofia.

There are different options to purchase the tickets to these artistic complexes. I do not advise

In a brief or prolonged visit to Madrid, including as prospect to visit museums, there are at least three essentials in the route of travelers.

the purchase of some cards worth more than â‚Ź30, unless the only goal of the visitor is to visit the many museums which the city offers. These types of passes are valid within a limited period, and its use involves grueling and probably whoosh tours of museums. But if you are sure to visit falling within the art walk, there is the option of purchasing a special pass only to those included in the triangle, at a price that is often more convenient in the ticket office of any of them.

For those who visit them for the first time, and does not plan to hire the ser-

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vices of a guide is essential to take a little time to plan what are the works of interest. The Prado Museum brings together more than 20 thousand pieces, and although the other two designated exhibit a number much lower, in no case is less than 1000, becoming impossible to see them in their entirety.

Where to start?

A possible criteria to address the art triangle is to start by smaller museums and leave the largest - in terms of number of works exhibited - to the end. The advantage of this route is that it is generating a “in crescendo” culminating with a fascinating experience to the multiplicity of treasures offered by the Museo del Prado. In any case, regardless of the order of the tour, visitors will be disappointed.

The Museo del Prado is one of the oldest and most important in the world, and there are those who prefer it rather than the Louvre - this editor among others. It was founded in 1819, at the time of Fernando VII. In addition to the numerous pieces of different artistic disciplines, the Prado exhibits a varied collection of pictorial schools. Spanish, Italian, Flemish, French, German, Dutch and British, paintings are distributed in different rooms clearly identified in printed maps delivered in service jobs. The system is similar in the Thyssen-Bornemisza and the Reina Sofia.

The must-sees of the art triangle

Not have a route set in the Museo del Prado is inadvisable, and is almost a guarantee of getting lost and missed the visit. For this reason, I recommend approaching the magnificent oil painting of Tintoretto called “Sink”, which deveVirtual lops a very free version of the Catholic image of museums Christ washing the feet of his disciples before the last supper, very practiced custom Museo del Prado by the new Argentinean Pope, Franhttp://www. museodelprado. cisco. Of enormous proportions es (more than two meters high and more than five wide) this picture Museo Nacional plays with the spectator, as it is plaCentro de Arte Reina Sofía ced in front of him in different pohttp://www. sitions, relativizing the perspective. museoreinaso A must stop in the numerous fia.es works by Spanish painters such as Francisco Zurbarán, Francisco de Museo ThyssenGoya and José de Ribera. Just the viBornemisza sion of “Las Meninas” by Diego Velázquez, well http://www. worth the trip to Madrid. museothyssen.

“The garden of earthly delights” (El Bosco) org “The three graces” (Pedro Pablo Rubens) and “Charon crossing the Styx Lagoon (Joachim Patinir) are pictures that deserve a long contemplation.

If the visitor did not know how to organize your travel, the Prado Museum suggests on its web site plans, adapted according to the availability of the visitor.

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The collection of the Museo Reina Sofía, inaugurated by the Kings Juan Carlos and Sofia in 1992, covers, from the chronological point of view, stages of Spanish painting and other parts of the world following the works of the Prado. The most emblematic to see picture is “Guernica” by Pablo Picasso. Joan Miró, Salvador Dalí and Juan Gris paintings are also there, and exhibitions of contemporary artists are exhibited. To explore this Museum for the most part is required two half-days, or a full day.

For its part, the Thyssen-Bornemisza, in its permanent collection, includes a series of works of masters of the paint which is highly recommended to appreciate, even if it is on a tour of two hours. We suggest as a captive works “Santa Catalina” (Caravaggio), “La piety” (José de Ribera), “View of the Plaza of San Marco in Venice” (Canaletto), “Portrait of Giovanna Tomabuoni” (Ghirlandahio), “the Saint-Honoré after noon” (Pissarro), “Mata Mua” (Paul Gauguin), “Santa Casilda” (Zurbarán), and various works of Pieter de Hooch, among them “The room of the Council of the city of Amsterdam “e” sewing inside of a woman and a child”.

For those who enjoy abstract art you can find several works by Kandinsky. Fabrics belonging to American authors from different periods are also very significant.

In all cases, the museums cited here have modern web pages where travelers can check opening hours and plan your visit in advance.

In some cases can also be virtual tours of the rooms.

Avda. Eduardo Zaplana, Rotonda del Fuego. Terra MĂ­tica / Costa Blanca / Alicante.

Tlf: 966 81 84 00 www.asiagardens.es

Viaja a Tailandia sin salir de EspaĂąa

tourism Text and photos: Adriana Morán Sarmiento

The Andes

on Horseback

Every trip is unique, even more if it is an innovative trek, full of adrenaline and charm.

Describing a trip can be easy, but defining it, is not.

Trekking through the imposing Andes on horseback can be defined as an everlasting memory, a heap of altered sensations and hope of going back.

The Crossing of the Andes, “Sanmartinian Cavalcade”, evokes the libertarian effort of Argentinean general José de San Martín. In 1817, he crossed the mountain range with over 5000 men in order to fight against the European empire at the Battle of Chacabuco, thus liberating Chile.

Hence, every February 12th, a group of Argentinean and Chilean explorers gather at the milestone on the Andean border in order commemorate the union of two countries. This gathering takes place on the Valle Hermoso pass, at 3500 meters above sea level.

The trek is a walk that marks the life of each explorer. Brave men

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Author’s Note

and women are called together by the San Juan province government in Argentina. They begin a six-day journey on the highlands.

On mules and horses, another fight is being developed.

An individual inner fight, with its apprehensions, mistrusts and joys. Nobody is unaware of the majesty of the mountain, this natural monument that receives and involves each explorer.

A Personal Crossing

The mission of the cavalcade is to reach the ArgentineanChilean border, and also to celebrate Latin American brotherhood. However, there’s an inner fight in each rider, and this is clear in each facial expression.

A young woman who was afraid of riding a horse, an ol-

der gentleman who fell from a mule, an experienced leader who enthusiastically guides a group shouting ¡Viva la patria! (“Long live the fatherland!”), a singer and songwriter who rejoices the evenings, a policeman who cooks a delicious stew, the one who does not want to return, the one who fell in love, the one who stuck on the mountain forever… each one of them lives their journey.

Historic cavalcade

The liberators’ way starts at Estancia Manantiales, located at 80 km. from the city of Barreal. There, the explorers ride horses and mules headed to Las Frías Trincheras de Soler shelter, where night covers them with stars and the temperature drops to -10°C. Next day, at reveille call, starts the six-day cavalcade. It

Personally, if the reader allows me to, I admit that the relation with nature is an energy that circulates between the majesty of the landscape and oneself.

The silent mountain lets us know its secrets, and only someone who his ready and attentive, will find unexpected surprises on the way.

The river sings downstream, the guanacos say hello from the top, the stones mark the risks, the endless smell of grass, the rising and awesome sun, the horses and mules: they all are expert on the terrain, and every once in a while, they like to listen to a song.

I gave my deepest feelings to the Andes, as well as my brotherhood belief. You cannot feel otherwise up there.

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Trekking throughout the Andes on horseback, from San Juan, Argentina, to the border with Chile through Valle Hermoso pass: that’s definitely an unforgettable experience.

lasts between four and eight hours a day, on snowcapped mountains, cliffs, rivers and plains. The animals are companions to exhaustion, while riders build a timeless brotherhood.

Behind are routine, city noise and daily concerns.

On the mountain, every day passes in struggling to tame the equine, crossing the most difficult passes, and arriving complete to the shelter in order to share a fire of roast meat or stew, drinks and songs.

The flora and fauna of the Andes through South America build an unforgettable landscape. Colors and smells slip in the skin as pleasant sensations.

The experience becomes a challenge; going uphill and downhill Portezuela del Espinacito (4700 meters high) or Portezuelo de la Honda (4500 above sea level and with wind velocity of 30 km/h); spending the night in shared tents at Ingeniero Sardina shelter; bathing or fishing in Los Patos river, and hugging your friend who crossed the range on the other side of the border.

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History of a historic deed On February 12th, 1817, the Argentinean army, led by General San Martín, arrived at Chilean territory in order to play the most important role at the Battle of Chacabuco along with his compatriots. Thus they achieved the liberty of the neighboring country, which was under the Spanish Empire. Four days before, 5400 men with 1600 horses, 9300 mules and 16 pieces of artillery crossed the Andes, organized in six columns and with an only goal: the liberty of the Americas.

The main path of the six columns of fighters in command of San Martín was 20 days long through the San Juan province, close to the presentday Calingasta department.

Today, this trek lasts a few days, from Barreal to the border pass of Los Patos, where San Martín’s and O’Higgins’ busts wait every year for the encounter of Argentinean and Chilean explorers, who gather in a big celebration for commemorating the liberation of South American countries.

Since 2004, San Juan province organizes the cavalcade, led by Governor José Luis Gioja.

Source: Agencia Tur Noticias

City of Contrasts

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Seoul

Text: Amanda Gonzรกlez Ruiz Photos: Korean Cultural Center in Spain

tourism

Perhaps many are unaware of the fact that Korea has eight World Heritage Sites, one Natural Heritage Site, seven registers on the Memory of the World and eight Masterpieces of the Oral and Intangible Heritage of Humanity. However, what is known is that the capital city is Seoul, one of the most advanced cities of the world.

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Seoul is a city with more than 600 years of history, being Korea’s capital since the time of Joseon Dynasty (1392-1910). Korean culture, education, politics and economy develop here, a global city with a population of more than 13 million people.

In 1988, Seoul hosted the Olympics, and in 2002, the FIFA World Cup Korea/Japan. That is why there are many outstanding sports facilities and a large infrastructure.

Today, it is one of the world’s most important cities, thanks to its development in the last 40 years.

Seoul’s historic buildings, such as the Gyeongbokgung Palace, and the modern cultural facilities coexist in harmony.

It’s a blend of millennial cultures, leisure, and shopping spots. You can enjoy a unique route on Seoul’s streets.

In 2012, Seoul received more than 800,000 tourists, mostly from China and Japan.

Even though, the number of western visitors increases every day.

Tradition and Modernism

Seoul is a city of contrasts where there are plenty of ancient palaces as well as modern skyscrapers. People say that the best view of its skyline can be seen from the Tower, on Namsan hill. From that point, tourists get an overview of the architecture, the mixture of time periods, and the great capital’s dynamism.

The main touristic spot is to the north of Han River, in Jung-gu and Jongno neighborhoods. The most impressive buildings are the Gyeongbokgung Palace the Chan-

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deokgung Palace, which houses the secret royal garden.

The most popular cultural centers are the Insadong and Samcheongdong, which are full of people day and night. In Seoul, big buildings are mixed with street vendors and select galleries that exhibit traditional ceramics and contemporary art.

The Shopping Paradise

Hangang River flows through the center of the city, dividing it in half: the northern cultural and historical part, and the southern commercial area.

There are several shopping options in Seoul, for the night people, the Dongdaemun market, which opens 24 hours a day: • Dongdaemung market: located at the center of Seoul, it is the biggest market in the city. It specializes in wholesales of clothing, shoes and accessories. At the entrance, you can find the huge shopping malls, then sports shops or products in large quantities.

• Gwangjang market: it is the first Korean traditional market that still maintains the tradition of outdoors markets. Located in Jongno, it is very visited by fabric lovers, especially because of its satins, silks and high quality clothing.

• Insa Art Center: it is a small unit of small shops and galleries, located on Insadong Main Street. There you can appreciate the latest works of Korean art.

• Namdaemun Market: the biggest and noisiest market of Korea is especially attractive for bargain seekers.

• Yongsan Electronic Market: with more than 5000 vendors in 22 buildings, it is known as the paradise of electronic devices for tech lovers.

For the ones who arrived in Seoul to know the latest trends in fashion, the best neighborhoods to visit are the Myeondong, Sinchon’s college neighborhood, Apgujeong’s Rodeo Street and the Gangnam boutiques. Far from the many outdoor markets of the city, these places offer local numbers.

Some of the most popular buildings are: • Kyongbok Palace: it is designed with impressive architecture, and surrounded by gardens and ponds. It is the royal residence in Seould, seat of the National Museum of Korea and the National Folk Museum of Korea.

• Tongdaemun or Rising Bene-

volence Gate: one of the five gates that are still standing. Nine gates used to be part of the ancient wall that surrounded the city. • The City Hall: one of the few buildings that stand after the Korean War.

Other sightseeing places are, Toksugung Palace, Chongmyo Sanctuary, Pomun-sa Temple, Tongunung

Cemetery and the Octagon Pagoda. Besides, you can see royal palaces and sanctuaries of Joseon Dynasty.

If visitors are seeking contact with nature, they can go the National Park of Bukhansan Mountain, as well as the shores of Hangang River. There, they can see temples, fortresses, pagodas and beautiful natural landscapes, such as Soraksan national

parks, surrounded by mountains, falls and caves. And also the Odaesan Mount, where Woljongsa Temple lies.

In the outskirts of Seoul, you can find amusement parks, like Seoul Land, Everland and Caribbean Bay, as well as the traditional Korean town, the Hwaeseong Fortress of Suwon and the fortress on Manhansan Mountain.

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To the Pace of Gangnam Style It is curious that a music video generates so much expectation among tourists. Hence, the visits to the Gangnam District increased considerably, so authorities had to create a Department for Promotion of Tourism in order to pay attention to the increasing quantity of visits.

Known as the playground of Korea, Gangnam District (literally “southern part of river”) is located to the south of Hangang River, and is full of shopping malls and entertainment. There we can find the COEX Mall, a gigantic leisure center disposes of one of the best English-language bookshops in Seoul,

as well as other shops, an aquarium and the little Kimchi Museum.

It is a juvenile and fashionable place where you can find expensive items by famous designers, vintage clothing, etc. On Garosu-gil Street of Sinsa-domg, also known as “Artists’ Street”, there are designer shops that create an exotic environment. It is one of the favorite places of movie directors.

After the success of “Gangnam Style”, this district aims at becoming a world-class center for fashion, design and consumption.

Korean Nights

Between tradition and modernism, Seoul offers a wide range of places and activities to celebrate nights. Theaters, bars, restaurants, feasts and open-air shows are frequent in the Asian metropolis.

For the ones looking for a cultural evening, the Sejong Center for the Performing Arts, at hear of the city, offers an active programming with chamber music, traditional Korean music or rock. The city’s largest cultural center also has art galleries and small auditorium.

Meanwhile, Chongdong Theater in Jongno stands out for its traditional presentations of Korea, by singing, instrument playing and other arts appreciated by tourists. You can go to the performances at night (excepting Mondays), and also have to chance to meet and take pictures of the artists after the show.

Later in evening, you can find in Itaewon the most inviting places for foreigners, where you can drink, dance and enjoy the night. High-end bars are located on Apgujeong or in the surrounding neighborhoods, like Shinsadong. There are good discos in the most important hotels. You can also find a nice night life in Myeondong.

Day or night, the Korean capital is a big surprise. Tradition and modernism, past

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and future, it all mixes up with its architecture, culture and people.

Movies and Gastronomy

One of the main novelties is the “Chef Cinema”, the first cinema-restaurant in Korea, located in Apgujeong.

Its concept is serving as restaurant and cinema in the same place. After peacefu-

lly enjoying the delicious dishes, for two hours, visitors could watch the show in a first class cinema located at one side, which is exclusive for 30 people. These seats once belonged to members of royal families of Arabian countries.

The price of food and movies, goes from 60,000 to 100,000 won. Approximately, between 42 and 69 Euro or $54 to $90.

tourism Text: Antonio-Pedro Tejera Reyes http://www.intur.gob.ni/

The biggest country in Central America offers a wide range of possibilities to the world tourist.

It is a territory with lakes and volcanoes, as well many other incomparable and beautiful resources, one of them, Nicaraguans.

Describing natural beau- an inner grace in the Nicaraguans. This ties of Nicaragua is like submerging in makes us feel the highest degree of satisendless memories that go from the mar- faction, not only because of the kindness velous landscapes of Granada Islands to of its inhabitants, but also because of the the mystical colonial churches of the city natural and environmental surroundings. of León, including this beautiful theory Thus, the country’s slogan is somewhat of “the white towns”. This doesn’t leave incomplete “country of lakes and volcaus room in our minds for remembering noes”, because Nicaragua lies between the wonderful days we lived in the most the Pacific and the Caribbean Atlantic, amazing places of the country. and they present us, in addition, a theory These memories go from one side to on tropical beaches and reference marianother always with the personality of ne places, which comes with higher and our dear friend and instructor in these lower qualities for enjoying leisure in its conferences, illustrious Nicaraguan Dr. full sense.

Gilberto Bergman Padilla. His dedica- The striking beauty of its historic tion and personalized attention awake- constructions cannot be summed up ned in us love and patriotism some years with mentioning the legendary colonial ago. This love and patriotism is for the streets of Granada, firs city established important Central American nation, by the conquerors on continental soil on where we have seen a enclave of extraor- the Americas. Today you can go through dinary bravery and also a starting point ancient carriages or enjoy the incompafor the modern sociocultural movement rable and delicious pitahaya fruit juice in of humankind. the kiosks on the Main Square.

Nicaragua offers a wide range of pos- The natural beauty of its volcanoes is sibilities and resources for this praisewor- competition to the surprising islands of thy new component of tourism. A social Granada that brighten up a magnificent security that we haven’t and indescribable landscape seen in the many counin Lake Nicaragua. Thetries we have visited. The re, lucky tourists trek on its graphic images we have calm waters surrounding “What makes a published over the years little islands with beautiful country prospeof currency exchange residences or playgrounds, rous are not its stalls, on the street and thus brightening extraordiresources, but with no surveillance, are narily this landscape its productivity. one of a kind.

The other conditions

With this background, enjoying the largest country in Central America is really a unique experience where we cannot avoid a huge variety of natural landscapes.

They are being preserved with sweetness and

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A country is not rich for what it has, but for what it does with it.”

Javier Simán

President of the Salvadorian Association of Industrialists.

(CENTRALAMERICA/DATA. 28-01-2013)

Emerging Touristic Destination

A few kilometers from the capital city, Managua, we have the great beaches of Montelimar and we come closer to a present-day reality: Guacalito de la Isla Complex. This outstanding eco-touristic project on the Emerald Coast of the Nicaraguan Pacific, has recently opened the doors to the

Nicaragua,

the Country of Illusion Images from an emerging touristic destination

touristic take-off of Nicaragua, with an investment of more than $250 million, from that amount, $120 million are being used in the phase 1 of the important project.

Guacalito de la Isla covers an area of 650 hectares, where we have about 1500 trees, like a 150-year-old Canacaste that “represents the effort for the protection of the environment.� Valuable pieces of craftwork were added at the Mukul Hote. This project also includes an 18-hole golf course (first of its kind in the country). It was designed by a recognized in-

ternational expert in this subject.

The complex will have a beach club, marina, first-class restaurants, tennis courts, as well as an innovative spa. In its phase 2, the project includes a modern airport for private jets, shopping malls and series of technological devices that are related to the demands of the international tourism movement. The Mukul Hotel-Boutique is an example of the development of the complex that is going to incorporate directly to the Nicaraguan touristic scenario.

Spectacular overview of Granada, next to Lake Nicaragua or Cocibolca, first city established by the conquerors in the American continent. This is one of the most powerful touristic resources in the Central American nation.

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We were not wrong about the appreciations that we presented to the directive board of the Nicaraguan Parliament or the recommendations we took to the

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Pedro Tejera Reyes

Nicaragua, the Illusion

President’s Office and other political and socioeconomic institutions of the country. Nicaragua has to play an important role in the development of tourism in Central America. Nicaragua’s resources are excellent… We insist, the hundreds of hours invested in analyzing the possibilities, studying its undeniable socio-economic and political conditions, have been well used. We have offered serious references of its constancy, perseverance and unlimited trust in its results.

Antonio

“Guacalito de la Isla is a world-class touristic project,” said the Minister of Tourism of Nicaragua, architect Maria Salinas.

The Municipality of Tola is a living example of the importance of tourism as a source of thriving development for world regions. Tourism will eradicate extreme poverty in this village, where the economy is based on the cultivation of bananas.

A country for dreaming, where the most wanted resources for the development of modern tourism are present all over its territory, as “identity signals” that are very valuable.

This goes together with the personal security that every tourist wants to find in their destination. There it is: with no doubt, in Nicaragua…

“A country of lakes and volcanoes” and many other beautiful and incomparable resources.

One of them stands out: Nicaraguans.

Consul of the Republic of Nicaragua in the Canary Islands.

Member of the Group of Experts of the World Tourism Organization (UNWTO).

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interview Text: JosĂŠ Luis Baciero Photos: Grupo RV Edipress

Creativity

is essential for working in the touristic sector

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Fernando Valmaseda, General Director of RV Edipress Group

Fernando Valmaseda is an expert in communication and tourism. He is the incumbent director of Edipress RV Group, specialized in tourism, leisure, and gastronomy. They offer intelligent communication strategies for projecting their clients all over the world.

RV Edipress, was born in 2002 with the mission of creating a European communication group, specialized only in tourism, leisure and gastronomy. This is the only agency in the world that, under one direction and without contractors, is capable of offering to its customers and integrated package of communication, advertising, marketing, public relations, evens, editions, photography, design, Internet strategies, social networking, production, printing and touristic marketing.

Located in Spain, the group offers its services to the world, “putting the heart into it,” as Valmaseda points it out.

- How does a touristic destination become popular?

It’s very complex… in short, I would recommend at first analyzing the possibilities, the different targets, the products and resources of the destination. Then, after assessing the results, phase 2 would

be the design of an integrated strategy in which communication, marketing, advertising, public relations, events, networks and image complement each other by generating messages and permanent information to connect with the targets, like media, end-customers or agents of that sector. Last but least, putting your heart, soul, experience, professionalism, knowledge on tourism and continuous dedication to this strategy… I mean, getting involved in the project and make it yours.

- In your opinion, what is the differentiation of RV Edipress?

Firstly, the values of loyalty, implication, vocation to service and passion for what we do are the foundations of this enterprise, of our daily project. Secondly, the great team working in RV Edipress Group. They are the true key for our longtime success and leadership in

RV Edipress Group

“The Made in Spain Brand Needs Strength”

Located in Spain, the group offers its services to the world, “putting the heart into it,” as Valmaseda points it out.

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a destination

Praga A hotel the Du Palais.

A dish any traditional receipt.

A wine Dominio de Pingus 2000.

A beach Anyone where you can create…

A quote: “The only limit is the one you set for yourself.”

A dream to keep dreaming with the same hope as always.

26

communication specialized in tourism in Spain. Lastly, as I said before, the possibility of offering an integrated service to our customers, with experts in every field of communication, and extensive knowledge in the tourism, mass media and needs of the professionals in the information sector.

- Recently, the touristic sector has undergone a deep change. How has this affected the way of advertising the sector?

It has affected it decisively. The use of new technologies, the mass media revolution, the birth of new communication and information channels, and over all, the relationship with end-customers (and their access to direct contracting) have made necessary to design communication and promotion strategies. These strategies are based on a multichannel where messages can be adapted to professionals on information and end-customers’ demands and needs. This challenge will continue to evolve and change in the next years.

- Are tourists negatively or positively affectedwith the “internationalization” of agencies for touristic promotion?

The execution of international communication strategies offers the possibility that destinations take all their potential to markets that are important for their goals. Knowing that Spain received

almost 58 million visitors in 2012, it is very positive to develop communication actions in strategic markets, for both the client and the traveler who receives information in their destination.

- What is your opinion on the “Made in Spain” brand and its promotion abroad?

Is Spain adapting to changes in the touristic sector?

I think there is a lot to do… The Made in Spain brand needs strength from every productive sector, common strategic lines and solid public-private approach. This approach should allow every agent involved to walk in the right direction, with clear goals. As long as we don’t define this and work with a common goal, the strength of the brand, which is essential for our image abroad and for generating trust in our country, will be fractured.

- Creativity is essential for working in the touristic sector, which has one of the most impactful campaigns to the public abroad?

With no doubt, I think that some of our best campaigns are the strategies we have executed and designed for tourism in Tunisia, in Colombia, also the ones for Acevín and the Rutas del Vino in Spain for Fitur, for Costa Brava Girona, Tourism in Salamanca, in Rioja Alavesa, tourism in Extremadura, in Soria, in Euskadi, tourism in Uruguay or Bancotel. We have grown with these strategies,

and they have influenced importantly on the European traveler. Our strategies have also influenced on the recovery of trust from the sector and from Spanish travelers, as well as positioning brands in tourism.

- How do you visualize tourism in the next five years, and what are the plans of RV Edipress for improving more the sector?

I think that tourism, as we understand it today, faces a great challenge: analyzing more carefully and more professionally the strategic planning of the markets, their behavior and needs.

But above all, the challenge working seriously in the search for a wider competitiveness, always in the quest for quality, professionalism, improvement of infrastructure and facilities, technological innovation and e-commerce, design of new products and trends, vocation to service, sustainability, supply diversification, taking advantage of what our country offers us and the development of possibilities that every autonomous community and province offers to travelers. Our group takes the responsibility that comes with our leadership in the sector. And we, as a communication group specialized in tourism, analyze the future from the highest demands of daily labor, vocation for service and the design of intelligent strategies that make us a strategic partner for our clients and for the sector of tourism in general.

27

shopping Located on the shores of the Mediterranean, Barcelona is a cosmopolitan city with endless activities to do, especially, go shopping.

Shopping in Barcelona 30

1) REPLAY The greater variety of items for men and women of Replay, We Are Replay and Replay & Sons Collections.

To carry The store has a modern online sales system with free shipping from 155 euros.

PG.de grace, 60. 08007.

Pg.de GrĂ cia, 60. 08007. www.replay.it

We’ll like to propose stores the

stores not to be missed.

2) MUNDYPIEL

3) JOAQUIM RUIZ

4) ART MONTFALCON

5) FUREST

Founded in 1975, it is dedicated to the sale of all kinds of leather goods for men and women.

Almost 40 years manufacturing fashion in leather, with hair, double-sided, suede and nappa.

The best brands only for men, from Pajamas to full costumes.

What to pick?

To choose from a wide variety of cloth and accessories of all kinds: jackets, pants, handbags, wallets and more.

Attention With personalized service and customer care, the visitor can choose pattern, material and color you want for your cloth.

A shop, all the gifts: works of art, watches and jewelry, urban trends, recycling, bags and tourist products of Barcelona.

Via Laietana 67. 08003.

www.mundypiel.com

Gran Via Corts Catalanes, 636. 08007.

www.joaquimruiz.com

Additional framework More than 30 years of experience in the area of the picture framing equipment

7) MBT

8) PUNT ROMA

Masai Barefoot Technology shoes are inspired by the Masai African tribe.

Fashion for all kinds of women, with a variety of styles, always with the highest quality and at the best price.

Solidarity jewelry Be sure to ask for i4c solidarity bracelets. The profits from the sales of these beautiful bracelets will go to the Invest for children Foundation.

MBT benefits Increases muscle activity, improves posture, reduces back pain and increases welfare.

For all Clothes range from size 38 to the 54 so dress up fashion is never a problem of measures.

Pg.del Born, 26-28. 08003.

Rambla Catalunya, 102 Bis

www.jroca.com

www.furest.com

www.montfalcon.com

6) ROCA JEWELRY

www.mbt.com

PG.de Gracia, 12-14 Pau Casals, 3

Boters, 4 – tda. (final Portaferrisa).

08002.

Four generations of jewelers have made ROCA a logo on European jewelry, since 1888.

Avda. Diagonal, 580. 08021.

The best Please see the list of Best Sellers.

www.puntroma.com

The tourists in the world are marveled by its architecture and good living, while enjoying a nice day of shopping.

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32 Phography and editing: : Denis Pushkin. Make Up artist: Javier Vergara.

Stylist: Vicente Soler.

fashion

Mini dress with lace by American Apparel.

Shooting Time

by Denis Pushkin

Asymetrical tunic by Roberto Verino.

White lace

by Rafael L贸pez.

Dress with white lace by Rafael L贸pez.

34

Black tull bomber jacket by Religi贸n.

Skirt with black blond lace by Rafael L贸pez.

Accesories by Giorgio Armani.

Greek-cut dress. See sale price

36

White dress by Christian Dior.

Julio Romero de Torres, Las hermanas de Santa Marina, 1915 (detalle). Caja Rural de Córdoba

Julio RomeRo enTRe de el miTo ToRRes y la

TRadición

málaga 27 abR — 8 sep 2013 www.CaRmenThyssenmalaga.oRg

The blog’s evolution is seen instantly… I never thought that we would be recognized as “blog of the month” by one of the most important Spanish fashion enterprises of the world. It is also very satisfying to see that fashion magazines are interested in writing about us; that really has a positive effect on the blog and the followers. We would like “Lady Barret” to keep growing like this and also to have more brands that interest in us as a customized press service or agency. We know that we are competing in a very complicated market, though. Currently, our closest partners make possible that we raffle some clothes among our readers, as a way of rewarding our followers.

The Queen of the

fashion/interview

- How has the blog evolved?

Text: Patricia Rodríguez Ovejero Photos: Courtesy of Lady Barret

She always wanted to work with fashion, but that was always set aside due to her lack of time. When she lost her job, Lucía González Barreto realized it was the opportunity for devising everything. Thus “Lady Barret” was born, one of the most popular fashion blogs in Spain.

With collaboration of the photographer Jesús Pozo Meño, this fashion stylist has become a reference for young people who look for new trends and brands. Moreover, she reaches a wider audience through her weekly section “Tendencias” in the “Hoy por hoy” broadcast every Friday at noon on 92.9 FM.

Fashion Blogs Once or twice a week, Lucía González Barreto and Jesús Pozo Meño search for an ideal scenario for the chosen outfit. Brands, gestures and pictures build each entry of this well-known fashion blog.

“Clothing shows what we are,” says Lady Barret.

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It’s a win-win trade for everyone. That’s a working formula today.

- How do you see competition?

There are so many blogs that standing out is very difficult. It all depends on what you offer. Because not everyone can afford Chanel shoes… [laughs]. It has more value if you achieve your goal without being “family of…”

- Do you have your blog preferences?

Although they have unusual looks, I prefer them to be fresh, different. I think that they are gradually losing their freedom when writing, all for a few pennies. In the end, it’s just continuous advertisement. I have said on my blog that I’m wearing the first thing I saw at home. Actually you have a stylist, make-up artist, and magazine cover look. That’s not the goal of a blog.

40

- How do you choose the outfit of the day?

Do you influence on the clothing of your followers?

Generally, the target of a fashion blog is young people, between

17 and 30 years of age. In Spain, I’ve seen that people change as we move throughout the map, especially the reason why you dress this or that way. For example, in northern Spain, you wear something because you want to, not just for the sake of it. However, more to the center of the country, people dress well, according to the many existing styles. This influences my choice of oufits, because I decide to wear something more late-breaking or more classic depending on what I’m asked for. I always try to take into account the requests of my followers. And when I don’t have something (like the animal-print pants that are the latest request,) I explain them individually how they could do it. If not, go figure, I would have to buy everything [laughs].

“Do it yourself” - Which is the most wanted outfit?

Given the current situation, I assume people are more interested in affordable looks for everyone. And I’m interested in promoting retail shopping, too.

- How is the radio experience?

At first, we would talk about the season’s trends. Now, we also give tips and tricks. It has been very well received, and there are older people who can’t use Internet, so they wait for my section to listen to my fashion advice, like the Do It Yourself tips. I support the new fashion firms that are just beginning. Many of them are Galician, like me!

- Do you have a trend you’re betting on?

I think we’re still betting on the colors of last season, coral, mint green, “nude” for special occasions. Neon tones. And the more classic can opt for the navy look, that’s always fitting and helpful. Even a blogger today who doesn’t know what to wear ends up with a navy T-shirt [laughs]. At the moment, I want to the stick to my Zara military-print shirt with Swarowski crystals, because it’s casual and comfortable… and the “Perfecto” bomber jacket that combines with everything.

- What would you never wear?

Something that I strongly dislike is pointy white boots with thin heels. I think I’d never wear them. I say “I think” because you never know with these things… At the end, after so much watching, so much watching…

- Any favorite designer?

I like every young designer who tries to innovate. And I liked Alexander McQueen a lot. But he’s not here anymore. I like vintage shops, but I don’t like that they are becoming so popular that they are getting too expensive. In those shops you can find stylish clothes, not uniforms. I think that’s a consequence of globalization.

Clothing shows who we are and I think people who wear clothes just because “they fit” are somewhat afraid of showing who they really are.

http://ladybarrett. blogspot.com.ar

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fashion / own name Text: Patricia RodrĂ­guez Ovejero

42

DENIM JEANS The most famous and used of all time tissue.

In 1873 LEVI STRAUSS was a wealthy merchant of that tissue in the lands of San Francisco.

levi’s

Its origin is a great unknown by many, and wrong for others. The existence of what today we call as “jean” forces us to go back to the 12th century, to Genova, where arrived tissues of “De Nîmes” (France), why those goods received the nickname by which we know today “DENIM” tissue.

“Denim” is a mixture of twill cotton, and it is then dyed with indigo blue dye which came from the routes of the “far East”, it was then used to use as tarps, and external structures that resisted the strong weather outdoors, for example it was used to manufacture the tents of the British soldiers in the battle. With these tissues the Genoese

d

manufactured resistant uniforms to their hard work, the “genes” that today we call “Jeans”.

One of their then customers, Jacob Davis, had the idea to strengthen their “genes” with metal rivets, and having no money to patent the idea, suggested to Levi patenting the idea together.

Thus disposes the myth, that much we know. Why many people believe that Levi Strauss, was the first man who invented both the fabric and the garment that today is present in all and each one of our wardrobes.

From the 12th century to the present day, the multiple faces of the “jeans fabric”

makes its offer as abundant as its demand.

It has been adapted to shirts, trousers, skirts.

Just as flattering, comfortable and versatile in men and women.

Available in a myriad of colors, finishes worn, perfect, shiny, satin, broken, embroidery and many more possibilities. It has become a fabric of timeless, suitable for high and low temperatures, and clothes perfectly integrated in any situation or event depending on the design chosen for.

Without a doubt is the perfect description of the evolution of fashion: as the cotton plant is resolved the need of creating a resistant mesh, which is used later for uniform workers in ports and mines, to finally become indispensable to each and every one of us. Interested or not in fashion.

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fashion Textos y Photos: Courtesy of Perodri Joyeros

Jeweler’s advice • If you look carefully, you can observe its by-hand finish and polishing.

• In Perodri, if a jewel is really well crafted, its back will also be.

Emeralds from

Perodri

The jewels conceived, designed and presented by Perodri are a good lesson of beautiful eternity. This joins with the happiness that comes from the possession of something perfect and pure, which is produced by craftsmanship handed down from one generation to another.

When Perodri Joyeros was established in 1961, its founder Carlos Pérez Albertín had already wide experience from working for several workshops in his hometown Bilbao, where he learned and made his own this ideal trade.

Owning a workshop was basic for guaranteeing the real exclusivity each jewel

requires, as well as the “luxury” concept their customers deserve. Today, the old store on Bilbao’s Gran Vía is the initial core of this brand.

“We like to keep manufacturing within our borders in order to keep on always offering the same quality our customers are used to. The only way to do so is following every step, from designing and producing, to setting and polishing the jewels”, says Susana Pérez, founder’s daughter and current manager of the enterprise.

Carlos, another heir of the Pérez’ tradition, adds: “We try to be involved in everything: the jewels’ design, the

company’s management, retail sales as a means of knowing first-hand the public’s reaction, the choice of gems in international fairs and the organization of events for our customers and the press.”

Precious stone

The peculiarity of the stones is the trademark of the jewels of this house, but the greatest symbol is the quality of their emeralds.

The gems that are hardest to find are emeralds that reach high levels of color, shine and purity. That is why they are the best example of quality in jewelry.

Some of the most emblematic gems are “Doublette”, a reversible pendant inspired by the “Safari” collection, and the customers’ favorite, “Salvaje 1961”.

A jeweler family that is a symbol for Spain acknowledges emeralds as an enigmatic precious stone. Since 1961 in Bilbao, Perodri jewelry reaches high quality standards.

44

place to be

Shanghai

Text: LucĂ­a Galarza

for Gourmets

There are over six thousand restaurants, China’s most populated city.

Cloud 9 Food: tapas, various. With an amazing view, Cloud 9 is a Coordinates: 88 Century restaurant bar located on the 87th of Jin Mao tower, the Avenue, Pudong. second tallest building in China. Even though it is the bar of the Grand Hyatt, you need not to be a guest at the hotel to have a drink and eat some high-end tapas.

1)

47

2)

Jean Georges Coordinates: 4F, 3 Zhong Shan Dong Yi Lu Cuisine: French with Asian infuelce Jean-Georges Vongerichten is one of the most well-known chefs in the world. His restaurant in China reminds of old English gentlemen’s discos, with dark-wooden walls and banks made of elephant skin at the bar. The menu is one of the most exquisite of the entire city.

3) Among traditional, international and cutting-edge, gourmets will find a wide range of options. Below we recommend five restaurants and bars for an unforgettable evening.

Cuisine: Molecular.

According to the Miele Guide, it is “one of the best restaurants in Asia.” Jade on 36 is the first place where you can taste molecular food in Shanghai. Due to its location on the 36th floor of the ShangriLa Hotel, it provides a magnificent view of Shanghai’s historical Bund.

4)

Ultraviolet by Paul Pairet . Reservations on http://uvbypp.cc/bookings/

Cuisine: European, French and contemporary.

A unique sensory experience in China.

It is the first experimental restaurant in the world: ten diners share a high tech table with lights, sounds, music, images and smells. This proposal comes with an “Avant-Garde” menu.

48

Jade on 36 Coordinates: 36th floor at the Shangri-La Hotel, Pudong.

5)

Hai Di Lao Hotpot Coordinates: 6F, 588 Zhangyang Road.

Cuisine: Chinese Hotpot Established in Sichuan province, Hai Di Lao Hot Pot is a chain of restaurants of “hot and spicy pot” that preserves China’s soup tradition. With more than 50 restaurants in several cities of the country, it is an essential place for a tourist in Shanghai.

V oya g e u r retrograde Chronograph Collection

Ligne

Windsor Boutique de Paris 127 Boulevard Saint-Germain 75006 PariS - tĂŠl 01 42 97 59 34

www.texier.com

México Gracia Studio

tendences/design

Valle de Guadalupe,

Baja California peninsula is one of the most unknown regions in Mexico.

This state of striking beauty lies to the south of the American border and goes in parallel with Sonora state and the Pacific Ocean. Although it is a desert area, Sonora holds fertile land which is

ideal for fig cultivation. It is there, in Valle de Guadalupe, where you can find this particular hotel that tries to blend with the jungle without quitting modern architectural lines. And everything at the edge of

Text: Valentina García Plata Photos: Cortesía de Design Hotels

Hotel Endémico

a cliff.

In order to achieve this, the designers at Gracia Studio have built little bungalows connected through a dusty path all over the place. The cabins are enough apart

51

from each other in order to maintain the intimacy of every private terrace. Only the bar and a refreshing swimming pool are common areas.

These bungalows are actually wooden and steel structures that are built on platforms that level the declination of the terrain. “Less is more” could be the slogan of a global solution, and also of interior design. In fact, a king-sized bed and some other details fit in 20 m2, where the main element is the natural environment that www. can be seen from the huge graciastudio.com windows. The light www. and the wine landsdesignhotels.com/ cape stream through endemico the windows and become other elements in the room.

Everything seeks to merge with the exterior, according to hotel’s name (literally “endemic hotel.”)

The Endémico proposes an experience on the borderline between luxurious accommodations and nature’s contemplation. Gracia Studio states: “We are here for people to understand that creativity is good for society. We not only build hotels.

We build experiences.” This company interests especially in modular and flexible buildings. Gracia Studio achieved a low environmental impact and also an elegant, discreet and architectonic splendor.

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especialistas en Paris · Saint-Petersburg · Madrid · Barcelona · Bilbao · Palma de Mallorca

Text: RamsĂŠs Oliver

From ancient mixture to global trend

tendences/design

Latin America

Graphic

Cartel Nelson Ponce SĂĄnchez Cuba

55

We have had the opportunity visiting Madrid for some weeks, on the occasion of the III Latin American Biennale of Design (BID, by its Spanish acronym). We have seen a wide range of yearly projects by designers from many of these countries, and from every field. In this case, we want to focus on the area of graphic design, specifically in Latin America, as way of analyzing the question: is there really today a graphic Latin America with proper genetics and peculiarities?

The cultural mix between Iberian knights and native Americans is an essential aspect of every creative manifestation that comes from these countries. This is true, of course, for visual expression and, by extension, graphic design. Besides, in Latin America we would have to add two immensely important factors. On the one hand, European influences go beyond Spain and Portugal; on the first half of the 20th Century, thousands of people fled from a war-consumed Europe to countries like Argentina, Brazil, Mexico or Venezuela. On the other hand, the Yankee factor. In some works, it is quite recognizable the American modern and postmodern style, especially in the 90’s.

From this singular and eclectic cocktail, come graphic projects which are extraordinarily uneven from every field: poster design, ediPackaging de Flips torial, branding, signage, multiMichael Hingwah Wong media, etc. We see an evolution from González. Venezuela those works in the 50’s and 60’s (which represent the origins of Latin American design as we know it today) to the present day, immersed in the 21st century. We could say that at the beginning, the more rationalistic European influence has a stronger presence of prehispanic mythology, with more or less subtle touches. In the last years of the 20th century, this balanced style transforms into a formal and chromatic imbalance that has, occasionally, folklore elements from each place, with and individualistic intention. In short, hand sketches and digital imagery hit the observers with tremendously expressive designs.

Today, within the framework of the projects of the III Latin American Biennale of Design, we retake the initial question: is there a graphic Latin America with own label? I would say no.

We see the high level and formal proposals that communicate well, that accomplish their goals perfectly and result attractive

56

and cotemporary. Naturally, they could have been carried out in Bogota, Prague or Osaka. This is simply the result of an increasingly global trend, whose active principle is mainly the Net. Internet has destroyed in no time the concept of border.

Of course, physical borders are still valid, as proclaimed by the ones that build walls for separating good and evil. However, in relation to information access, it is very difficult to draw limits.

Initially, that is very positive, but it also involves sociocultural homogenization, which quickly dilutes the characteristic traits in any place, and substitutes them for a global substance, whose fundamental matter is the trend.

Logotipo Juegos Paralímpicos Rio de Janeiro 2016 Tátil Design de Ideias. Brasil

Cartel semana de Teatro Polaco. Liset Vidal de la Cruz y Eloy R.Hernández D. Cuba

¡Desarme ya!

Frank Guzmán.

Venezuela

Bernata Identidad corporativa.

Paco Savio y Delfina Venditti. Argentina

Descubre el enoturismo en armonía

Descubre un lugar donde la historia milenaria configura la viticultura sostenible, donde la preservación de la biodiversidad camina de la mano de la innovación, un lugar donde el cava y el vino se construyen en armonía.

Acércate a la Heredad Segura Viudas y conoce los vestigios milenarios que certifican el carácter agrícola de este enclave; pasea por nuestras viñas y descubre las relaciones centenarias que el hombre ha establecido con este paisaje y sus habitantes; aprende de nuestros maestros los pormenores de la viticultura a lo largo del ciclo vegetativo de la vid y maravíllate al contemplar cómo se transmiten estas armonías a los cavas y vinos Segura Viudas.

Te esperamos de lunes a domingo con reserva previa.

Ven a disfrutar de una experiencia enoturística única.

Información y reservas: 0034938917070 | enoturismo@seguraviudas.es (a 45 minutos de Barcelona) HEREDAD SEGURA VIUDAS Crta. BP2151 de Sant Sadurní d’Anoia a S. Pere de Riudebitlles, Km. 12,5 Torrelavit | Barcelona | España www.seguraviudas.es

/hseguraviudas

www.diariodeviña.com

el vino sólo se disfruta con moderación

gourmet

For those who are not familiar, Baklava is a puff pie with syrup or honey, filled with nuts, hazelnuts or pistachios. The word “baklava” comes from the term baklavi, which means “nuts” in Arabic: baqlawah.

Baklava is one of the most traditional desserts of Turkey, and is probably the national dessert. However, it is also very present in the regional gastronomy, being very popular in Greece, Albany, Bulgaria, Armenia, Bosnia, Arabia and Persia.

It is believed that Assyrians, during the eighth century, were the first ones to mix smashed nuts with honey and dough, thus creating baklava’s ancestors. According to this theory, the Greek sailors and merchants discovered this delicacy and took it to the flourishing Athens. The biggest contribution of the Hellenic to creation of these pies was the development of a technique which allowed them to spread the dough with a rolling pin so as to leave it thin like a leaf and wrap the smashed fruits with it.

During the Byzantine era, Armenians added cinnamon and clove. Later, Arabs introduced the use of cardamom and rose water. In this way, other nations have incorporated different spices and created their own versions of

Text: Juan García

The Turkish Baklava

baklava; that is the case of the Turks, who added pistachio.

Baklava was one of the favorite desserts of the sultans of the Ottoman Empire. At that time, it was believed that the two main ingredients, nuts and honey, were aphrodisiac. This belief raised the prices, reserving baklava only for the court and other elites.

Today, we hear many Turkish sayings that reference this delicacy, such as “Her öğün baklava börek olsa yenmez!” which states that one can even be fed up with eating baklava or börek (a puff pie) every day.

You can find Turkey’s best baklava and the best baklavaci (or baklava pastry cooks) in the city of Gaziantep, previously known as Antep. It earned the prefix Gazi, which means hero or veteran, in 1921, for its role in the Independence War. So if you want to taste the best Turkish baklava, order an Antep baklavasi. It won’t let you down!

Afiyet olsun!

(Bon appétit!)

59

gourmet / de vinos Text: Beatriz GarcĂ­a GarcĂ­a DE VINO Director devino@innova-magazine.com

The Magic of Wine Tasting Tasting a wine is enjoying it with our senses, in the quest for its character and faults.

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Art in a Bottle Wine is a shortlived pleasure, but some bottles allow us to recall it with their art.

In the next issue, we will address the topic of artistic influences on wine containers, and also discover bottles that are works of art, on the outside and on the inside.

Basic steps to It is composed of three fundamental stages, based on the three main senses used

same, as follows: sight, smell and taste. tasting wine inourtherecommendation: To practice the tasting………Ryzlink vlašský, Kabinet, 2011

1)

Tilt his glass on a white background to appreciate the tone, intensity, color, brightness and cleaning.

The stimuli provoked by wine in our senses transform into sensations analyzed by our brain based on our tasting practice and memory. These sensations are expressed through an extensive vocabulary in the area of wine tasting. Words like tannic, smooth, heavy, balanced, sweet, etc, allow us to describe a wine’s characteristics.

E.g. alcohol, sugar level, maturing levels, faults, among others.

By tasting, not only do we use our smell and taste senses. Sight plays an important role as well, due to the fact that the color and transparency of a wine also give us details about it. For example, while a young and white wine should have a clearer color as signal of maturing, old red wines should be darker. There is a wide range of shades that are recognized during tasting.

In order to recognize wine’s aromas, two types of smell methods are used: • Nose detection: It is to smell the glass vertically and horizontally.

The aromas gotten are very different in each of these methods.

• Retronasal detection: Having a little of wine in the mouth, we inhale through the mouth and exhale through the nose in order to obtain aromas known as bouqet.

2)

About the Cup without shaking towards the nose to inhale the aromas “primary”, turning slightly Cup, to the wine climb the walls and thus appreciate “tears” or “legs” which leaves the wine in the glass and denote its degree of alcohol.

Regarding taste, we can perceive with different parts of our tongue the different tastes: sweet, bitter, acidic, salty and umami.

Apart from sight, smell and taste, we can also use hearing. For example, when we capture the effervescence of a sparkling wine or the density of a mature sherry, we listen to its sounds.

Even touch is useful for feeling a wine’s temperature or astringency. Therefore, we can enjoy wine with all of our senses.

The area where wine tasting is being conducted must be odorless and illuminated. White wines are the first ones to be tasted, followed by red wines. In any case, the order of tasting should increase the impact on our senses. By doing so, we will be able

3)

Finally, taste the wine with a small SIP, by moving it from one side to another of the mouth with the tongue to appreciate the four basic tastes: sweet, salty, acid and bitter.

to analyze the wines’ characteristics without the interference of already tested wines.

There are several models of wine tasting cards which can be registered in a tasting notebook, where we can write about the wines we taste. Hence, we remember their characteristics, enjoy and get to know more of the complex world of wine. We go from drinking wine, to enjoy tasting it.

Seek pleasure, avoid pain –Epicurus

Calendar 1013 May 18th to 19th: European wine tasting by DE VINO in Madrid, Spain (to be held in Spanish.) More info: devino@innova-magazine.com May 20th to 22nd: LONDON INTERNATIONAL WINE FAIR (London, UK.) June 23rd: FERIA ALTA GAMA (Rosario, Argentina.)

July 27th to 28th: FOOD & WINE EXPO (Auckland, New Zealand.)

September 16th to 21st: DRINKTEC (Munich, Germany) September 28th to 29th: European wine tasting by DE VINO in Paris, France (to be held in English.)

October 17th to 20th: NEW YORK CITY WINE & FOOD FESTIVAL (New York, USA)

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