I N N O V AT O R S B O X . C O M
INNOVATORSBOX
BRANDING GUIDELINES Version 2 | November 2019
Contact: info@innovatorsbox.com
LOGO WITH REGISTRATION MAIN LOGO:
Full color
Icon with website (one-color)
Solid White Reverse
Full color
One color
ICON Solid White Reverse
ICON:
COLOR PALETTE LOGO COLORS:
BACKGROUND OPTION:
Primary Color Pantone P 136-7 U
Gray
White
Light Gray
CMYK: 80 4 69 0
CMYK: 58 49 47 15
CMYK: 0 0 0 0
CMYK: 0 0 0 10
RGB: 0 173 124
RGB: 109 110 112
RGB: 255 255 255
RGB: 230 231 232
Web Hex: #00AD7C
Web Hex: #6D6E70
Web Hex: #FFFFFF
Web Hex: #E6E7E8
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INNOVATORSBOX LLC ©. ALL RIGHTS RESERVED. 2019-2020
ACCENT COLORS SECONDARY COLOR
TERTIARY COLOR
Sunshine Yellow Color
Orange Sherbet Color
CMYK: 11 11 92 0
CMYK: 0 75 22 0
RGB: 232 210 51
RGB: 242 103 77
Web Hex: #E8D233
Web Hex: #F2674D
Sunshine yellow looks great on the primary green color. It may be used to overlap the green or by itself on graphics.
Orange Sherbet likes to go solo. Do not place it over the primary green color. It looks great on the light gray color or next to the secondary and primary color. This color is used on the Client Packet.
TYPEFACES Logo Primary Typeface
Secondary Typeface
FOG SANS
OPEN SANS
ITALIC OUTLINE BOLD
LIGHT REGULAR SEMIBOLD BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwx yz 1 2 3 4 5 6 7 8 9 ! ? @ # $ % ^ & : + {}
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwx yz 1 2 3 4 5 6 7 8 9 ! ? @ # $ % ^ & : + {}
FOG SANS should be used in all designed templates. It is used for display fonts such as cover pages, headlines and subtitles.
OPEN SANS may be used for body text. It has a variety of weights. Paragraphs are preferred to be left align. Use kerning properly when using justification on full paragraphs.
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INNOVATORSBOX LLC ©. ALL RIGHTS RESERVED. 2019-2020
SPARK 1
SPARK 1 is a deck of cards containing thoughtful questions divided into three themes—reflection, creativity and curiosity. To embare the theme of creativity in the cards, the colors selected are bright, colorful and add playfulness against one another.
REFLECTION
CREATIVITY
CURIOSITY
Eye
Paint brush
Question Mark
Primary Green Color Pantone 3278 C
Reflection Yellow
Creativity Orange
Curiosity Turquoise
CMYK: 11 11 92 0
CMYK: 5 58 100 0
CMYK: 65 0 32 0
CMYK: 80 4 69 0
RGB: 232 210 51
RGB: 234 131 36
RGB: 74 193 186
RGB: 0 173 124
Web Hex: #E8D233
Web Hex: #EA8324
Web Hex: #4AC1BA
Web Hex: #00AD7C
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INNOVATORSBOX LLC ©. ALL RIGHTS RESERVED. 2019-2020
SPARK 2
SPARK 2 takes all the themes of SPARK 1 (curiosity, reflection, and creativity) to the next level with more
challenging questions. The packaging box uses the ”reflection” yellow. The graphic icon changes for each theme while using the same colors. Primary Typeface: FOG SANS
REFLECTION
CREATIVITY
CURIOSITY
Sun
Rocket
Magnifying Glass
Primary Green Color Pantone 3278 C
Reflection Yellow
Creativity Orange
Curiosity Turquoise
CMYK: 11 11 92 0
CMYK: 5 58 100 0
CMYK: 65 0 32 0
CMYK: 80 4 69 0
RGB: 232 210 51
RGB: 234 131 36
RGB: 74 193 186
RGB: 0 173 124
Web Hex: #E8D233
Web Hex: #EA8324
Web Hex: #4AC1BA
Web Hex: #00AD7C
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INNOVATORSBOX LLC ©. ALL RIGHTS RESERVED. 2019-2020
ReImagine Cards
ReImagine cards has a suggested action that challenges you to do one thing differently. The feel of the packaging has a more artsy watercolor style. The style is brought inside with a brush stroke on each card. The typeface for the ReImagine title is Selima. The statements in cards use typeface Fog Sans. Typefaces: SELIMA (ReImagine Title) and FOG SANS
Primary Green Color Pantone 3278 C
Reflection Yellow
Cover Card:
Description Card:
CMYK: 11 11 92 0
Digital Watercolor
Digital Watercolor
CMYK: 80 4 69 0
RGB: 232 210 51
texture; Green
texture; Yellow (higher
RGB: 0 173 124
Web Hex: #E8D233
(higher percent-
percentage) and Green
Web Hex: #00AD7C
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age) and Yellow
INNOVATORSBOX LLC ©. ALL RIGHTS RESERVED. 2019-2020
ReImagine Notebooks
ReImagine Notebooks are pocket sized note-taking books printed by Scout Books. A pattern was designed for each notebook. The colors are chosen from the Scout Book color selection. The typeface for the cover quotes is Lemon Biscuit. Typefaces: LEMON BISCUIT (Quotes)
Scout Books NAVY
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Scout Books GREEN
Scout Books BLACK
Scout Books PURPLE
INNOVATORSBOX LLC ©. ALL RIGHTS RESERVED. 2019-2020
Infinity Cards
Infinity Cards are question prompts to help you ask better and deeper questions when solving a problem. The packaging box and each ”While Card” has its own unique pattern using the seleted colors. The ”Five Whys” has one pattern in 5 color combinations. The typeface used is Fog Sans. Typefaces: FOG SANS
Primary Green Color Pantone 3278 C
Infinity Blue
White
Reflection Yellow
CMYK: 91 69 9 1
CMYK: 0 0 0 0
CMYK: 11 11 92 0
CMYK: 80 4 69 0
RGB: 37 92 159
RGB: 255 255 255
RGB: 232 210 51
RGB: 0 173 124
Web Hex: #255C9F
Web Hex: #FFFFFF
Web Hex: #E8D233
Web Hex: #00AD7C
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INNOVATORSBOX LLC ©. ALL RIGHTS RESERVED. 2019-2020
Infinity Squared
Infinity Squared is three innovative “question and answer” dice that help you formulate new questions and answer them in different ways. The packaging box displays a cube pattern as well as the instruction manual uses the colors of the dice; green, white, and blue. Typefaces: FOG SANS
Primary Green Color Pantone 3278 C
Infinity Blue
White
CMYK: 91 69 9 1
CMYK: 0 0 0 0
CMYK: 80 4 69 0
RGB: 37 92 159
RGB: 255 255 255
RGB: 0 173 124
Web Hex: #255C9F
Web Hex: #FFFFFF
Web Hex: #00AD7C
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INNOVATORSBOX LLC ©. ALL RIGHTS RESERVED. 2019-2020
Rethink Creativity: How to Innovate, Inspire, and Thrive at Work
Rethink Creativity is a book by InnovatorsBox® Founder & CEO, Monica Kang. The cover uses the primary green and reflection yellow on textured ripped paper. The paper theme depicts the author’s crafted images inside the book. The inside pages uses the primary green, yellow, orange and turquoise throughout the book. Typefaces: FOG SANS (Cover)
Primary Green Color Pantone 3278 C
Reflection Yellow
Creativity Orange
Curiosity Turquoise
CMYK: 11 11 92 0
CMYK: 5 58 100 0
CMYK: 65 0 32 0
CMYK: 80 4 69 0
RGB: 232 210 51
RGB: 234 131 36
RGB: 74 193 186
RGB: 0 173 124
Web Hex: #E8D233
Web Hex: #EA8324
Web Hex: #4AC1BA
Web Hex: #00AD7C
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INNOVATORSBOX LLC ©. ALL RIGHTS RESERVED. 2019-2020
Company/InnovatorsBox
InnovatorsBox
InnovatorBox
InnovatorsBox
info@innovatorsbox.com P.O. Box 73231 Washington DC 20056-3231
I N N O V AT O R S B O X . C O M
For more detailed information about the branding guidelines please contact info@innovatorsbox.com
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INNOVATORSBOX LLC ©. ALL RIGHTS RESERVED. 2019-2020