www.abmarchitects.com
Editor’s note In this digital world, where digital media is integrated into almost everything, digital marketing plays an extremely important role in the way an organization advertises its product. With the increased internet penetration, it’s far more viable and feasible to target the ideal audience or consumers online through the digital platforms than the traditional media, which costs a lot more than what digital platforms and media do. The increasing internet using population is a strong signal why it’s the best approach to have focused digital marketing for startups. “Marketing Research is the function that links the consumer, customer and public to the marketer through information-information used to identify and define marketing opportunities and problems, generate, refine and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.” Marketing Research is systematic problem analysis, model building and fact finding for the purpose of important decision making and control in the marketing of goods and services. Marketing Research is a well-planned, systematic process which implies that it needs planning at all the stages. It uses scientific method. It is an objective process as it attempts to provide accurate authentic information. Marketing Research is sometimes defined as the application of scientific method in the solution of marketing problems. Marketing Research plays a very significant role in identifying the needs of customers and meeting them in best possible way. The main task of Marketing Research is systematic gathering and analysis of information. Before we proceed further, it is essential to clarify the relationship and difference between Marketing Research and Marketing Information System (MIS). Whatever information are generated by Marketing Research from internal sources, external sources, marketing intelligence agencies-consist the part of MIS.
MIS is a set of formalized procedures for generating, analysing, storing and distributing information to marketing decision makers on an ongoing basis. * While Marketing Research is done with a specific purpose in mind with information being generated when it is conducted, MIS information is generated continuously. *MIS is continuous entity while Marketing Research is a ad-hoc system. * While in Marketing Research information is for specific purpose, so it is not rigid; in MIS information is more rigid and structured. Marketing Research is essential for strategic market planning and decision making. It helps a firm in identifying what are the market opportunities and constraints, in developing and implementing market strategies, and in evaluating the effectiveness of marketing plans. Marketing Research is a growing and widely used business activity as the sellers need to know more about their final consumers but are generally widely separated from those consumers. Marketing Research is a necessary link between marketing decision makers and the markets in which they operate. Marketing Research includes various important principles for generating information which is useful to managers. These principles relate to the timeliness and importance of data, the significance of defining objectives cautiously and clearly, and the need to avoid conducting research to support decisions already made.
Nishtha Kirtani
- Editor in Chief
Research & Insights Solutions A
rrow Point Market Research and Insights Solutions is a professionally managed firm offering wide range of Market research, insights, business intelligence, market intelligence, analytics, field work, data collection and acquisition services to clients from India and International horizons. Over a decade, with innovative and state-of-the-art technologies and processes, data driven solution has helped clients to outperform its competitor by improving business and operational performance. Arrow Point are a full-service market research firm giving service to Clients across global markets. Our corporate, consumer, non-profit and government clients carry our insights to engage with the world as much the smartest they can be. We specialize in both Quantitative and 8
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Qualitative research, measurement, reputation analysis and tracking studies, mystery shopping, statistical modelling / analysis, branding and communication studies. Arrow Point’s research team will help you to solve your business challenges using custom solutions, not solutions that worked for someone else. At Arrow Point, we offer expertise across many methodologies, and developed unique and innovative solutions you can use to understand consumer choices and to solve business problems. Thus, we pride ourselves on our ability to offer a personal tailored approach using our vast experience across a wide range of markets as well as exceptional value for money. “To be a value driven, globally acknowledged research firm providing across board research solutions
leveraged by robust technology, upheld by best-in-class people.� Is the vision of Arrow Point. Whether your market is in the next town or across India or the entire global geography, with all passion, as it is the heart of our business, we can understand your importance of knowing what your customers want, what they want to buy and all other insights about the market which you are eyeing for. Arrow Point is constantly evolving as we could realize how our insights can help our Clients to drive a profitable growth as our evolvement also include what and where we measure. We could give our Clients the best and exact view on trends and habits and we could study this across global consumer markets including India. August 2020
Athesh Ravi.R. Founder
Whatever the size of your business, a multinational company or a simple store front, we strongly trust innovation is the key to success, which includes what you are creating as idea, how and where you are marketing your products. Therefore, we keep on developing better solutions to help Clients to meet the unmet needs of today’s consumers and forecast the next future trend heading the way.
data collection solutions.
Arrow Point Market Research Company Experts Monitor sales effectiveness, existing business practices, quality service, and the tools used for communication. Additionally, it also surveys the current market competition by assessing the strategies of your competitors.
As you’d expect from an insight agency, we’re never short of an opinion. And we’re not afraid to say what we think. So, if you’d like to see what we have to say or to join the debate, have a read of thought pieces and forums.
Arrow Point is specialized in providing Research & Consulting solutions across sectors, verticals, industries and markets. Our end-to-end Market Research solutions also include field work, field research and 9 inory
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clients keep Arrow Point supplied with a challenging stream of material to help us keep up the mental acrobatics. But that’s not enough for us. We do our homework too. That’s why we’re constantly looking across the entire marketing cycle and along the value chain to make sure that we’re always up to date with what’s happening in our client’s markets.
For Clients, Arrow Point prepare precise plans to identify growth opportunities. Using the same, we figure out strategies on the right page to find out ways and means to help our Clients for their business growth.
The company is growing fast and turnover has more than doubled in real terms over the last 5 years. Despite this increase in size, we have nevertheless attempted to ensure that we retain all the characteristics of a small agency and maintain close working relationships with all our clients. professional standards are guaranteed by status as a Company Partner of the Market Research International Forum. Arrow Point registered under the Data Protection nomenclatures. Arrow Point’s project folio includes both private and public sectors covering both large size continual studies and ad hoc studies. Our full range of market research services include both Quantitative and Qualitative research, measurement, reputation analysis and tracking studies, mystery shopping, statistical modelling / analysis, branding and communication studies.
August 2020
COENSUS
Anand Banerjee, Founder & Business Leader at COENSUS
“ I
Amalgamating Innovation with Strategy to Deliver Marketing Solutions “
n the past, marketing approach was limited to a few mediums, making it simpler for emerging and established companies to deliver their message across all points. Today however, proliferation of 10 inory
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multifarious channels has created a leeway for infinite marketing possibilities. Availability of such an extensive platform has made it significant for companies to embrace integrated marketing as
mainstream medium for ensuring clear message delivery on all touch points. The right mix of creativity and quality builds right consumerbrand relationship, and crowning this asset with great prowess August 2020
He is a seasoned entrepreneur, having established BnB Global Solutions (A Data Analytics company) in 2010, co-founded Tangram Research and Consultancy (a leading Market Research company) in 2013 and co-founded Diabery4Baby. com (an e-commerce company focused on baby diapering hygiene) in 2014. is Mumbai-based COENSUS, a leading consulting company offering a host of innovative business services and solutions. The company operates on five key verticals Business Advisory, Market Research, Business Support, Digital Support, and Learning & Development. Anand Banerjee, Founder & Business Leader at COENSUS, who also heads the Business Advisory & Market Research verticals, has over twenty years’ experience across Market Research, Business & Strategic Consulting, Supply Chain Mgmt., Sales & Retention, with domain expertise across several key sectors.
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Anand was last engaged with an exclusive healthcare research & strategy firm based in Mumbai), heading its Research & Advisory Services. A member of the International High IQ Society, Six Sigma certified and a LEAN practitioner. He loves to read, write, travel and is a complete science-fiction & technology buff. Anand explains, “COENSUS is Latin for “assessment”, and our endeavour is to diligently assess our clients’ needs followed by assessing market and consumer behaviours leading to facilitation of intelligent and informed business decisions.”
and reputation. we’re committed to providing consistently high quality and accurate output to our clients through rigorous quality control and quality assurance systems.” Anand believes that inbound marketing will take the centre stage among all the digital marketing strategies in the coming years. Being an ingenious and a visionary firm, COENSUS is striving to keep abreast in Inbound Marketing space. Anand adds, “we know that digital space is evolving quickly. So, we’ve set aside our time in updating ourselves with the latest technologies, trends, and best practices. Everyone in the team is encouraged to spend time on updating themselves with the latest developments in the space.” Looking forward, the company aspires to be recognized as one of the most credible firms that brands and marketers reach out for data-driven demand generation strategy and execution roadmap”, he concluded.
“At COENSUS, each one of us is accountable for upholding our as well as our clients’ brand image
August 2020
providing end-to-end market research solutions with unparalleled levels of data integrity and reliability.
M
ayank Bhanushali, started Global Survey 12 years ago when he wanted to come out of his family business and try something else in the corporate world. He started working on offline methodology and with time, he understood the need of moving into online as it was where the future was headed to. From a single man army, Mayank was able to grow Global Survey to a team of more than 50 members spread across 5 different locations in INDIA and the USA. He has a Post Graduate degree in Marketing from MICA. He is a complete digital freak and loves to eat and partying. One of the world’s leading and fastest growing global data collection companies, Global Survey is servicing over 300
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customers across 35 countries around the world. Our clients are spread across North America, APAC, EMEA, LATAM, Africa, and GCC countries.
plan that makes the most sense to our clients. May it be Qualitative or Quantitative, Global Survey is your one-stop shop for all your market research needs.
We help grow, sustain and transform organizations by providing end-to-end market research solutions with unparalleled levels of data integrity and reliability. Through our validated, engaged online panels and recruitment methods, we deliver high quality and actionable insights for all types of consumers and business professionals across the globe. Our clients are remarkably diverse from Fortune 500 companies to large- and small-scale businesses, private and public, for-profit and non-profit.
The leadership at Global Survey remains committed to providing best market research services that meet expectations and build a strong foundation with our clients.
We make sure to review the audience of interest and research objectives to develop the sampling
Everyone, from our founders to the newest executive, at the organization strive to provide the highest quality service in every project. We seek to break the norm, challenge our comfort zone and set benchmarks on our services. These ensure that we continuously learn, improve and deliver the best output for our clients. August 2020
Since 2018, Global Survey has significantly expanded its portfolio of services in the Market Research industry. The company’s growth is built on its years of experience and expertise. The company’s adaptability to continuously evolving technology and vast research landscape has made them the first choice of partners for outsourcing Market Research services. For every type of Market Research study, Global Survey has a team that complements your core strength and let you service your client with the same level caliber and professionalism. The surveys designed by Global Survey enhances the degree of respondent engagement with rich elements and amazing UI/ UX experience. If you have the data, we have a professional team that can carry out a several data processing like data merging, validation, tables production, OE coding, weighting, and analysis.
Mayank Bhanushali FOUNDER AND MANAGING DIRECTOR
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August 2020
5 inbound marketing strategies to double your leads In recent years, inbound marketing has progressively become one of the best ways to generate leads and it also has a great ROI.
posts that remind you of Wikipedia articles. This means creating a post that is thorough, in depth, and frequently updated.
This means your company gets to make more money and increase the number of sales coming their way by implementing a less intrusive marketing strategy.
Why do you think Google loves and trusts Wikipedia? It is because they focus on creating content that is jam packed full of value–content you turn to when you want a complete breakdown of a certain topic.
The reason is obvious enough. While outbound marketing is overtly sales-y and even a tad pushy at times, inbound marketing provides potential leads with the right information, which helps them naturally come to your company for the solution. So, what exactly is inbound marketing? Inbound marketing naturally brings in leads by focusing on things like branding, creating a blog, social media, SEO, and forming a community around your brand. Compared to outbound marketing (otherwise known as interruption marketing), which relies on advertisements, cold calling, or spammy emails. A good way to understand the difference is by understanding that with outbound marketing, it is the company that started the conversion. On the other hand, with inbound marketing, your custaomers come to you. Here are seven inbound marketing strategies that will double your leads:
Creating content with generic tips that is under 1,000 words in length is not going to do much for you. This content takes longer to create and you may even create less but the ROI is 10 times better. You can mention your product naturally within the content and answer any relevant questions within your post. This is far more effective than interruptive ads that may not even be targeting the right customers. 2. Double survey technique It has been proven time and time again that backlinks are the currency of the internet so if you are creating amazing content but not ranking for your target keywords, there really is no point. A good way to bring in backlinks for your website is by using the double survey technique. This technique revolves around creating original statistical content that serves as a link magnet for your website.
Here is how it works: Inbound marketing strategies have an amazing ROI but • You narrow down on a topic that has not been some strategies definitely beat others. extensively covered and has a need for statistical information. Here are some of my favorites: 1. Blog like you own Wikipedia Let us start this strategy off with a quick statistic - 79% of companies that have a blog report a positive ROI for inbound marketing. Coincidence? I think not. Unfortunately, simply having a blog is not enough– everyone has a blog. You need to focus on creating 14 inory
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• You run a survey on the topic to get original data that you will later use to create graphics and stats. • Lastly, you reach out to experts in the industry for quotes that will add to your original research. 3. Offering a free tool Offering a free tool allows your potential customers to August 2020
test run your company and decide whether they want to invest in something paid or premium. It will also help you grow your reach online because you can aim on becoming known as the best free option out there. 4. Video content Did you know that simply mentioning the word ‘video’ in an email subject line results in the click-through rate increasing by 13%? In 2020, people want content that is more entertaining, easier to digest (your brain processes these visuals 60,000 times faster than text), and quicker to consume. Including other types of media in your content such as videos, infographics, audio and more result in happier readers.
content. 5. Host a webinar Hosting a webinar is very much like creating a free guidebook except that it is better. Your customer gets to see you in action and it is a more engaging way to impart information. Most customers are more than happy to give you their email and name in exchange for an awesome webinar that will teach them something new. Tons of people do this to bring in leads. A very notable example is what Pat Flynn does to promote his podcast hosting course. He has a pre-recorded webinar full of valuable podcasting information that anyone who is interested can watch.
Why? Because instead of big text blocks that seem to be repeating themselves, you are providing concrete examples through pictures, infographics and video
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August 2020
Driving Efficient Marketing Breakthroughs G
lobal reach, Talented Workforce and World class fundamental research represents what Maction Consulting is all about. It is a private research company based out in India. We cater to research, analysis and consulting needs of our clients through experienced professionals and
Mahendra Chaudhary managing director
well-connected panels worldwide. Our core research domains are Market and Social Research. The vision of our company is to equip generations with the kind of knowledge that makes all our lives better. Our vision is supported by our organisational culture of team cohesiveness and shared purpose. Maction is a research and consulting firm which has been in existence since 2015. It provides holistic services of data collection, data preparation and analytics to end clients. We cater to the research needs of all types for profit and not for profit organisations with a key focus on quality of services. Primarily, Maction was formed to provide the services of data collection but later the scope of services was expanded to cover the entire gamut of research and consulting. Analytics and consulting were added in the service basket of Maction and became the prime focus of services delivery. Mahendra Chaudhary managing director of Maction Consulting He is a Market Research professional with 2 decades of experience working on various kinds of research projects. He has gained his experience working with IMRB, TNS and Sigma Research. His has done his MBA from KSOU and is certified in Marketing Research from University of Georgia. He has handled research projects in sectors such as Automobile, Telecom, Banking, Finance, Insurance,
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August 2020
Durables, Media, Entertainment, FMCG, Education, Healthcare, Real Estate, Agriculture, Rural and Social. He has worked on projects from HUL, Reckitt Benckiser, PepsiCo, Coca-Cola, LG, HP, Nestle, P&G, Dabur, Hero Moto Cop, TVS Motors, Maruti Suzuki, Toyota, Tata Motors Bajaj Auto, Idea Cellular, L&T, Amul, ICICI Bank and many other MNCs and Indian corporate. He has also worked on projects from UNICEF, UNFPA, FHI and Ministry of Health and Family Welfare India. He has handled large surveys spread across India. Despite having several impressive accomplishments under his belt, he simply does not like displaying them publicly. His bio indicates he’s friendly and probably a pleasure to work with, which is important for clients, especially on a one-on-one work scenario. The rest of his bio includes personal touches that make him more human. Married and a father of two, Mahendra like to spend time with his family, very much an early riser, he really enjoys staying active, his interests include reading motivational books. Maction has a dedicated team of seasoned professionals which include researchers, statisticians, economists, data scientists and interviewers. These people are committed to work endlessly to provide best services to their clients. 17 inory
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Our service sectors include Automobile, Banking, Telecommunication, Energy, Ports and Maritime, Organisational Behaviour, Chemicals and Pharmaceuticals.
“We are committed to empowering individuals and organizations through right mix of technology and human intellect.” “To equip generations with the kind of knowledge that makes all our lives better.” Maction’s sophisticated team of researchers, statisticians, data analysts, and field managers collectively possess decades of experience, giving Maction the ability to offer well-designed research that guides business strategies. Maction takes its business commitments seriously we submit deliverables on time and display the utmost professionalism in all of our business interactions. Our experienced team members have executed projects for a wide range of businesses and non-profits organizations. We are committed to offering our clients exceptionally designed research studies, rigorous scientific methods for data collection to minimize data bias, and an experienced team with extensive laptop and tabs (CAPI) experience for skilful data collection in the field.
August 2020
Market Litmus Solutions Offer Real Time and Actionable Insights In a rapidly changing and increasingly trend-driven world, understanding the dynamic between consumer and product is an ever-evolving and expensive process. We at Market Litmus intend to bridge this gap through our elaborate research design, systematic data collection mechanisms, close observation and rigorous analysis.
We essentially help executives set price points, launch new products, estimate market sizes or just enhance knowledge. Whether it is a breakfast cereal manufacturer who wants to expand into developing Asian countries or an IT executive looking for the next new product, our research can be the first step in mapping the interaction between consumer and manufacturer.
Market Litmus is a market research and consumer intelligence provider with the singular aim of offering data-driven and realistic solutions to our clients. We offer innovative market research reports and quantitative data sheets that dwell into all aspects of a problem statement or market/industry. We also offer unique solutions that are custom made for niche and intricate product categories which will help develop accurate insights about the current and future market scenario.
Shoddy and inconclusive data is the biggest threat to any market research study. To effectively counter such a risk, we adopt systematic and meticulous data collection mechanisms. Such an approach enables us to capture all pieces of information regarding a particular market, which is further aggregated by our expert team of analysts.
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We adopt a case-specific and tailor-made research methodology and are fairly transparent about
the process. Our fundamental process is rooted in data collection through various secondary and primary sources, data analysis, forecasting and reporting by our expert team of analysts, data validation through cross-country verifying and segment-wise sanity checks, and quality check by our specialist team of editors. We believe effective market segmentation is the heart of any research study. We undertake extensive product mapping exercises to develop a realistic framework for market segmentation. To better serve our clients, we continuously monitor developments of all SKUs of major brands and companies. We provide coverage of a wide range of countries in all the major regions: North America, August 2020
Latin America, Western Europe, Eastern Europe, Middle East and Africa, and Asia Pacific. Upon request, we can also address crosssegmentation and region-specific segmentation. In an increasingly specialized and globalized marketplace, we 19 inory
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recognize the necessity of adopting information sharing and wideranging discussions among all our operating teams and industry experts. This strategy is adopted to aggregate a diverse set of views regarding any market we study. We believe such an approach is key to
providing high quality and costeffective solutions.
August 2020
How to improve customer experience When companies care about consumer welfare, the results only tend to improve. One of the ways to succeed in this period is to provide an impeccable experience for customers. When they look for promotions it is extremely important that your brand goes beyond, after all, it is no use to make offers of cheaper products and services if the service is bad, as this can make your audience run away. What happens is that a lot of people think it’s a job to change the way they approach customers. And you also have those who think that a quality experience is only about service, when in fact there are other areas that need to be explored so that the customer feels comfortable with the brand. From the time of loading, how to navigate the site, the shopping cart and the order completion, everything will be absorbed and evaluated by him. But in addition to the site, it can visit their profiles on social networks and check if you usually respond to comments, interact with users and show a human brand. All this improves your relationship with the public and connects them with your way, making them the ambassadors of your product. So, here are three tips to improve the experience with your customer 1. Illustrate the customer journey. Before you embark on a companywide initiative, it’s probably wise 20 inory
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to preface it with a game plan. In most cases, creating a customer journey map is a great place to get started.
needs and expectations as they can pinpoint exactly where their work will influence the customer’s journey.
A customer journey map is an outline of every step your customers go through when interacting with your company. This includes engagements that extend beyond just purchasing the product, like social media engagements, online advertising, and customer service cases.
With this understanding, your team can better identify the gaps between their desired and current performance and refocus efforts on new areas of your customer experience that could stand improvement.
When building your map, be sure to consider a range of perspectives from your internal stakeholders. Insights into the customer journey are embedded across every part of your company so it is important to include opinions from all of your team members (we’ll go into more depth on this in a moment). It is also essential to account for both the pre- and post-sale aspects of the customer experience. While it may be tempting to want to spend the majority of your focus on the interactions leading up to the sale, the post-sale is equally vital to building a complete customer experience. Think about different touch points that the customer interacts with and how those experiences impact the customer’s perspective. By mapping out these interactions into one spectrum, it makes it easier for employees across your organization to visualize the overall customer experience. It will also improve their individual understanding of the customer’s
2. Audit the customer experience from multiple internal perspectives. Since the customer journey is affected by every facet of your business, it is imperative that you do not focus on only one department when conducting an audit of customer experience. As we briefly mentioned before, customers interact in some way with every part of your business, so in order to gain a complete picture of CX, you will need to consider the unique perspective of each one of your internal departments. Here are three to get you kick-started: Marketing Your marketing team will most likely be focused on customer acquisition, so they will have the best insight into brand awareness and user expectations. They will understand what content your visitors are consuming most, and what will generate the most qualified leads. Surveying your marketing team on customer experience will help you August 2020
understand how people are finding your business and what you can do to better shape your reputation leading up to a sale. Sales Sales will have insights into the early stages of the customer relationship. They are on the front lines with the customer and their interactions reveal what is really motivating individual leads. Sales team members have information on the challenges that customers are encountering on a daily basis and how they expect your product or service to address those roadblocks. For the leads that do not convert to customers, your sales team can help you understand what from your product offer lead to that missed opportunity. Customer Service It’s important to know that what you’re communicating in your sales and marketing processes actually align with your customers’ real experiences. Your customer service and success team can provide insight into this reality as they are typically the first line of communication for feedback and product frustration. They hear honest feedback from customers on a daily basis, so welcome their perspective on what is causing the most problems for your customers. Dedicate a clear focus on this initiative. Your customer experience is not going to change overnight, so it 21 inory
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is important to demonstrate to your entire company a clear focus on your new initiatives. Dedicate someone to the execution of your customer experience plans. This person could be a VP of Customer Success, a Chief Customer Officer, or Customer Success Manager, etc. It will be their job to communicate changes, facilitate operations, organize research analysis and perform any necessary actions to ensure that your new approach to CX is consistent across all departments of your company. 3. Distribute customer experience data to your entire team. If you want to get your entire company on board with your shiny new customer experience plan, then it is important to be sure that everyone has access to your findings. Keeping your employees in the loop regarding the conclusions you have found from your research will help your team optimize daily internal processes such as customer routing, workflow automation, and client tagging. Not only that, but distributing customer insights across your entire company can also help: Improve Product/Service Quality As we mentioned earlier, your customer service or success team will be able to provide insight on how usability issues with your product or service is affecting the overall customer experience. By having leaders and contributors from your success team meet with
your product team members, you can review top support ticket categories to identify the most common issues related to usability. Increase Upsell Opportunities Your sales team will have an easier time identifying upselling opportunities as they will have a better understanding of the best timing to reach out to customers. They can pinpoint specific opportunities on the customer’s timeline to reach out with re-engagement initiatives (like a product add-on) which can increase overall revenue over time. 4. Learn from churn when it happens. Even for the customers that you are not able to prevent from churning, be sure to find out why they decided to move on. Provide multiple channels for customers to leave feedback and take their opinions seriously. If you are truly focused on creating a better experience for your customer, then you should want to hear about the instances where your company came back short. Make it easy for the customer to cancel their account, but leverage your success team to find out exactly why this customer decided to cancel. Changing your customer experience begins with being proactive and planning out your strategy.
August 2020
Icubeswire We offer solutions for marketing needs ranging from : • Performance Social (SMO & SMM) • Online Reputation Management (ORM) • Listening • Digital Media Buying • Planning • Programmatic and Digital Creative
We affiliate more than 10,000 publishers across : • Social • Search • Email • Display • Rich Media • Videos and Programmatic
1305, 13th Floor, Saki Vihar Rd, Tunga Village, Chandivali, Powai, Mumbai, Maharashtra 400072
Anushruti Singh Managing Director
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Nimble Research Providing High-end Market Research Services R
Nimble Research Pvt. Ltd. is a dynamic global Market Intelligence company providing comprehensive research solutions and strategic intelligence services for Asian / African Companies to become Global. August 2020
Anushruti Singh Managing Director of Nimble Research is the Board Member and Managing Director of the diversified research company “Nimble Research Pvt. Ltd.”. Anushruti has ability of turning adversity into opportunity and her prime focus lies on strategic & multi-country research in India, Asia and developing markets! Knowing both, the Western & Asian markets, she identifies synergies and challenges for global campaigns, brand positioning and strategies! A result driven, self-motivated and resourceful managing director with a proven ability to develop and strengthen management teams in order to maximize company profitability and efficiency. Experienced leading and growing all sectors of a business to make it a dynamic and progressive organization. Possessing Exemplary communications and interpersonal skills to establish sustainable and profitable relationships with customers, suppliers and stakeholders; strong believer in motivating and developing team to maximum productivity and control costs through the most effective uses of manpower and available resources and time management. Under her leadership Nimble has executed numerous
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projects at large scale covering more than 20 cities for India’s leading OEMs like Tata Motors, Maruti Suzuki, SAIC, LIC etc. Our experienced team of thinkers and designers are committed to aligning and transforming your business goals into focused brand strategies, communicating them through engaging brand experience, and above all providing a structured approach to achieve tangible results. We partner with clients with a business orientation and relationship approach. 80% of projects are repeat work. We begin an engagement by building an understanding of the business problem, and developing a customized solution. Passionate about owning our clients’ business problems, our work enables the identification of insights to solve for business problems and afford growth-enabling solutions. We have worked in partnership with our clients by understanding their business, provoking to them to explore root cause of the business problem at hand, and questioning the need for research and only then crafting solutions that deliver value beyond the
brief. Our active team is a network of individuals from multi-disciplinary academic backgrounds and diverse professional experience across varied industries. Our strength lies in our ability to cocreate sharper briefs and hypotheses by engaging with stakeholders, leverage existing client data and information and develop innovative solution approaches. We aim to be the front-runners in Market Research and Brand Consulting, setting trends globally. We are currently not interested in simply being India’s or Asia’s biggest Brand Consultancy, rather we want to be the “most valued” and “most trusted” Strategic Brand Consulting Company in these regions. Our single most important mission is to provide our customers worldclass market research and branding solutions helping them become the most desirable brands in their respective industries. Our Intention is not to make your target market choose you over the competition, it is to get your prospects to see you as the only one that provides a solution to their problem.
August 2020
Rushi Market Research Strategizing- In Pursuit of Exponential Growth of Businesses
Mr. Krishnakant Panchal Founder & CEO
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he market research Company is widely recognized for our commitment to serving our Clients while staying friendly to the market. We have a history of excellence and dedication to our clients, providing professional and high-quality market research services across India.
Rushi Market Research started in 2012 in Gujarat and has cover to include more than 4 big cities across India.one of the first whole market research services in the region. In 2012, Krishnkant panchal established the company and broadened its scope to serve even more clients. Mr. Krishnakant Panchal is a Founder and CEO of the company. He is young, enthusiastic and most innovative in the field of Market Research. Rushi Market Research Services is a Marketing Research and Consultancy firm, incorporated in 2012, with Team and Expertise to provide the best Market Research Assistance to the companies of different Sectors. Mr. Krishnakant Panchal is having more than 16 years of experience in the field of market research and analytics. Since the inception, we are continuously striving for the best quality and it has resulted in to improving our abilities to better understand the Market and its affecting factors in terms of psychological, conceptual, cultural and social issues that hinders the growth of the company. Company has spurred its image so friendly in the market and has covered major cities not only in Gujarat or India but across the globe.
promotion consultancy and many more. Interactions between the Company and the customer are performed by a brand ambassador or promotional model who represents the product in physical environments. Brand ambassadors or promotional models are hired by a marketing company, which in turn is booked by the brand to represent the product or service. Person-to-person interaction, as opposed to media-to-person involvement, establishes connections that add another dimension to Company promotion. To furnish the diverse requirements of our valuable clients in the best promising manner we are engaged in offering Marketing Strategy. Provided assortment of these services is rendered under the assistance of highly talented workforce. To offer the best quality service in the market, these services are the offered on diverse quality norms. Best industry experts offer these services by using updated technology. Marketing executives and others involved in the strategy for a brand, product, or strategic business unit are ideal candidates for this program. Corporate planners benefit from the marketing perspective on competitive strategy. Past participants have included upper and middle managers from a broad range of industries, including health care, pharmaceuticals, technology, industrial products, and consumer goods.
Aims to be a national market leader in the provision of Market Research services delivering reliable, quality, cost effective research solutions to our customers. We have more than 15+ franchise locations across the INDIA. All of them are committed to the same common values and principles. We are engaged in offering services in the field of marketing, industrial and social research such as professional research services, brand promotion consultancy, quantitative research services, business 27 inory
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August 2020
Use a Powerful Lead Magnet With tens of thousands of businesses diverting their lead generation budgets towards areas like content marketing and marketing automation, there’s more competition over capturing email addresses than ever before.
product (e.g. an audit, checklist, or proposal), you could capture leads by offering a free sample of your product sent to their email address.
As such, marketers are having to step up their game and create increasingly compelling lead magnets to persuade users to hand over their email address.
If you offer a service, or are positioning yourself as an expert in your field, you could experiment with creating a lead magnet that offers your visitors the opportunity to receive a free expert review.
Lead magnets come in many shapes and sizes. From free online tools to free shipping coupons, their scope covers anything designed with the intention to attract and capture the contact details of a potential lead. Below, listed some of the most effective lead magnets and acquisition techniques to help you boost your website’s rate of lead signups. 1. Offer your readers a ‘content upgrade’ One of my favourite tactics for capturing more leads from blog content is to offer a content upgrade through a tool. Essentially, if you’ve written a post on ‘10 Tips to Grow Your Small Business’, you could create a content upgrade, like the one displayed below, enabling readers to access another 5 tips if they enter their email address. 2. Build a lead capture tool Free tools are one of the most underused tactics for capturing leads. By giving your visitors something personalised and valuable straight away, you can usually capture leads at a 30-40% conversion rate, based on my experience with this tactic.
4. Give your visitors expert advice
5. Uses quizzes and surveys as lead magnets Why do site like the Oatmeal and Buzzfeed feature so many quizzes? In short, they generate huge amounts of social engagement and are great for capturing email addresses. Once a user has taken a quiz, they’ll likely be willing to hand over their email address to receive their results. 6. Offer a free guide with an exit-intent pop-up If you’ve spent more than five minutes reading digital marketing blogs over the past year, you’ll likely be familiar with the exit-intent pop up. This type of pop-up detects when a user is about to leave your website (based on mouse movement) and then displays a pop-up encouraging them to download something in return for their email address. 7. Run a Competition or Giveaway One of the most straightforward ways to capture a potential lead’s email address is in return for an entry to win one of your products.
The easiest way to build multi-step ‘tools’ that use conditional logic and rule-based redirects is to use a service. Alternatively, you can hire a developer on Freelancer.com – though this will likely take longer and cost more.
8. Use Social Contests
3. Offer a free-trial or sample of your product
If you haven’t experimented with using Facebook contests as lead magnets, it’s worth a try.
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There are few lead acquisition techniques as powerful and cost effective as running a social contest on Facebook.
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Your Brand
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erakii’s mission as a digital marketing agency is to create transformative outcome for all our clients by harnessing the power of analysing real time data, insights and creativity to develop magnetic, market disruptive ideas that create a positive momentum and buzz in marketplace and audience. Merakii is a fully integrated, PR and Digital Marketing Agency that has served over 200 clients in more than 30 cities in India. Merakii is a Greek word, which personifies something that is done with soul, creativity and love. The company’s strong bond with its clients, relationship with professionals and an impressive array of award-winning services is what makes us better than others. Our clients include some of the largest corporates, conglomerates, financial-institutions and governments as well as a host of bright, young start-ups, SMEs and unicorns.
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Merakii is PR agency that thrives to help you and your brand achieve the required edge in this virtual world of ferocious competition. Our Public Relation Strategy is to handle an array of communication services that helps to communicate the client perspective through different mediums. At Merakii, we love being unconventional and unpredictable in Public Relations. Because that’s where we believe great ideas germinate and consequently, results incept. We ideate, develop and execute tailor made PR strategies to deliver standout visibility for all our clients whose customers then try it, love it and buy it – the products and services of course! We aim to ensure maximum impact through our excitable and stimulating PR strategies that result in a long-lasting impression on the audience base of our clients.
strategies such as PR Strategy, Digital Strategy, Brand Strategy, Advertising, Brand Management, Marketing, Business Convergence and Image Consulting. Merakii Group has been awarded one of the leading integrated marketing communications group of India. We believe that your brand is the single most important investment that YOU can make in your business. Merakii consultant believe that Unlike most traditional marketing, PR endures far beyond the dates of the advertising campaign. Good PR can do a lot for your credibility and Brand awareness.
At Merakii every advertisement is part of the long-term investment in the personality of the Brand.
Besides this, our dynamic and energetic team members help in customizing services and drafting August 2020
Chandni Gulati Founder
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VELOX CONSULTANTS Flying High in the Marketing Consultancy Space
Harsh Shah Founder We are the leading marketing strategy consulting firm that specialized in strategic planning, growth roadmap, disruptive strategy, marketing plan, market research, pricing strategy, rebranding and brand strategy services for the organizations to create sustainable growth through the flourishing growth into international markets since 2014 based in India. We tend to work closely with our clients and act for a broad range of business and personal clients around the world. We’ll help you define who your most lucrative target audience is, develop messaging that speaks to them directly, position your service as the can’t live without the solution, and make it easy for them to engage and buy. We prepare various documents such as marketing plan, strategy, roadmap, feasibility study, and quantitative research for advance electronics, agriculture, automobile, chemical, energy, food and beverages, healthcare, industrial products, information technology, manufacturing, media and entertainment, retail, telecommunication and consumer goods to 32 inory
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identify, analyze and solve client’s problems. We offer customized services as per the client’s specifications and standards. And prepare reports to their exact specifications. Harsh Shah Founder of Velox Consultants is A Business Development Consultant with six years of marketing experience in retail, franchise, E-commerce and manufacturing industries. Harsh is the Founder & Consultant of Velox Consultants. He holds Bachelor degree in commerce from the Maharaja Sayajirao University of Vadodara. Also, earned an international business management (IBM) at Cornell Institute of Business and Technology, New Zealand. Mr. Shah set up the Velox consultants in 2014. He has six years of experience in marketing strategy, branding strategy, digital marketing, franchise development and global marketing. With his expertise; ability set and area competence developed through the years to help resolve customer’s issues. August 2020
He is working as an independent consultant for sales and marketing training, advertising, and marketing communication along with logo control method and strategies. Also, supervise the project output together with sales package practice, and collateral aid. Velox Consultants approaches every client’s business as if it were our own. We believe a consulting firm should be more than an advisor. We put ourselves in our clients’ shoes, align our incentives with their objectives, and collaborate to unlock the full potential of their business. This builds deep and enjoyable relationships. The right approach is necessary for the right outcome. We approach work by applying its external knowledge to your organization’s internal way of doing work. We know that in order to maximize the potential of success for your company we need to shape our expert advice in a way that applies to your way of doing business. This allows us to create rich relationships with our clients.
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Insights Quality redefined “YMRB Insights Pvt. Ltd” a full-service Market Research company within this span have grown to an eminent marketing firm, offering both quantitative & qualitative services to our all Domestic & International clients. YMRB offers a range of widespread market research services catering to clients who want to get a clear understanding of both urban and rural life in India. YMRB also offers other services like Marketing Services including brand activation/event management, GPS based online survey & retail/ shoppers’ behaviour study, mapping-listing service specialize in the process domain. We provide market measurement and insights, through our dedicated resources and deliver data services at the highest standard, which rightly connect with the client’s requirements in a tangible format. YMRB team has been well trained to provide services across India. Our field personnel have the right expertise to handle different communities in different states of India. We are delighted to present our self as a quality redefined Market Research unit in India. We, the form organization have assembled our self as YMRB Insights Pvt.Ltd. YMRB Insights Pvt.Ltd. offers a range of widespread market research services catering to clients that want to get a deep understanding of both urban and rural India life.
of experience in handling different kinds of studies including quantitative and qualitative studies like CLT, FGD, Customer satisfaction study, Product placement and other variety of commercial studies, monitoring, evaluation, demographic surveys, need assessment studies, census and habitation surveys and capacity building of different stakeholder groups. Further to this, our experience includes the successful use of variety of techniques such as demographic and quantitative questionnaire survey, qualitative studies through ethnographic techniques, focus group discussions, in depth interviews, participant and nonparticipant observation, employee satisfaction, etc. In our business data collection is the Keystone and is the very foundation on which rests the wonderful structure. We have treated this with the supreme significance, as it rightly should be. Traditionally, data collection, data validation in monitoring and evaluation exercises remained the Keystone of our philosophy, where we treated this with the greatest significance. In terms of field operations, we adhere to pre-set norms and standards for recruitment, training, accompaniment, back check and scrutiny. Our field personnel are very expertise to handle different communities in different states. Our Pan-India reach with our healthy infrastructure, we perform Data Collection, Market Services & Data processing assignments across India, through our operations and Data Management hubs across India.
YMRB Insights Pvt.Ltd. has gathered a wide scale 34 inory
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