www.abmarchitects.com
Editor’s note M
arket research is the process of determining the viability of a new service or product through research conducted directly with potential customers. Market research allows a company to discover the target market and get opinions and other feedback from consumers about their interest in the product or service. Marketing research is carried out in hopes to discover more information regarding market trends. A thorough Market research can help reveal key aspects of your competitors’ products, services, marketing strategies, and target audience which in turn, will help to lead in the market over your competition and expand your business further. The purpose of market research is to look at the market associated with a particular good or service to ascertain how the audience will receive it. This can include information gathering for the purpose of market segmentation and product differentiation, which can be used to tailor advertising efforts or determine which features are seen as a priority to the consumer. With the economy becoming more and more competitive with each passing day, having apt knowledge about the concerns and preferences of your customers has become integral for any business. Market research is the best way to increase customer satisfaction, understand the factors that affect your business, and to elevate your performance. Here are three reasons why market research cannot be ignored: Market research can guarantee the success of your marketing campaigns, and in-turn sales. Market research not only helps in identifying new business opportunities, but also helps in designing marketing campaigns that will directly target the interest of your potential consumers and help in increasing sales. Marketing research provides valuable information about the potential of a particular market segment, during a specific time, and within a particular age group.
Market research can help you keep a tab on your competitors. Marketing research is a good evaluation tool that can be of great use in comparative studies. You can track your company’s progress as well as the growth of your competitors, by keeping an eye on your competitors. You can devise business strategies that would keep you ahead of your business rivals. Market research can help you minimize loss in your business. With market research, you can reduce the chances of loss to a large extent. Before launching a product, you can identify potential problems and even determine the solutions. The research carried out after the launch of a new product can help you find loopholes and devise plans to counter that loss and increase the profits.
Nishtha Kirtani
- Editor in Chief
Icubeswire
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cubeswire is a leading digital marketing company in India offering 360-degree concepts to over reputed brands in e-Commerce, Automobile, Technology, Finance, Travel, Hospitality and more.
Icubeswire help companies grow and drive marketing results through an ROI-driven approach. We deploy insight, strategy, passion and proactive solutions to produce measurable results through our digital eco-system. We do everything necessary, immediately for the benefit of our clients. Staying private helps us innovate, customise and grow at a rapid pace. Now, we’ve a pan-India presence with 4 branches with a passionate team of over experts serving leading brands. There was no looking back ever since. We started with performance marketing operations, providing a robust platform to advertisers and publishers where they mutually grow and maintain long-term relationships. Then we added full digital service offerings – from social media marketing, digital creative to video production. Now we are operating from Gurgaon, Mumbai, Bangalore, Ahmedabad, Jodhpur, and London to bring the power and potential of the web to a global. Sahil Chopra says It’s been an absolute dream and blessing to be able to build this company in the last 9 Years. A humble start with a few people led to over 100 passionate talents operating from offices in Gurgaon, Mumbai, Bangalore, Jodhpur, Ahmedabad and London helping 500+ leading brands grow their business and achieve their goals in Digital Marketing. Success is best when it is shared! Never imagined we could reach where we’re now. With the growth, we’ve seen we are excited to look at the next phase of expansion now and will keep on pushing the paddle.
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July 2020
Any service business is a glass building full of people. People are more or less good at what they do than their competitors. Culture brings difference to a business. We believe culture is the currency that attracts, retains and inspires talent, and takes the business to a .new height Started 9 years back, now we’re a strong team of 100 talents from diverse culture and demographic backgrounds. We’re leading the industry and growing. Passionate and accountable people, those who break the box belong here. A few promising talents who joined us as Senior Manager 3 years ago, now head businesses in various regions of the country. We trust our team members to make smart decisions and set their own .growth curve Your day job helps you survive, gives you money for your hard work. We add meaning to money. We make the job so meaningful that they take responsibilities as their personal missions. And they do! The meaning comes in many forms – the fun, the ethics, the knowledge and the purpose, everything that benefits a person later in life. We engage our people with a variety of activities that help them refresh and recharge. Monthly rewards for the best performers at Icubeswire motivate them to .keep performing well, says Sahil Chopra 11 inory
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Sahil Chopra founder & CEO
July 2020
Research & Insights Solutions A
rrow Point Market Research and Insights Solutions is a professionally managed firm offering wide range of Market research, insights, business intelligence, market intelligence, analytics, field work, data collection and acquisition services to clients from India and International horizons. Over a decade, with innovative and state-of-the-art technologies and processes, data driven solution has helped clients to outperform its competitor by improving business and operational performance. Arrow Point are a full-service market research firm giving service to Clients across global markets. Our corporate, consumer, non-profit and government clients carry our insights to engage with the world as much the smartest they can be. We specialize in both Quantitative and 12 inory
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Qualitative research, measurement, reputation analysis and tracking studies, mystery shopping, statistical modelling / analysis, branding and communication studies. Arrow Point’s research team will help you to solve your business challenges using custom solutions, not solutions that worked for someone else. At Arrow Point, we offer expertise across many methodologies, and developed unique and innovative solutions you can use to understand consumer choices and to solve business problems. Thus, we pride ourselves on our ability to offer a personal tailored approach using our vast experience across a wide range of markets as well as exceptional value for money. “To be a value driven, globally acknowledged research firm providing across board research solutions
leveraged by robust technology, upheld by best-in-class people.� Is the vision of Arrow Point. Whether your market is in the next town or across India or the entire global geography, with all passion, as it is the heart of our business, we can understand your importance of knowing what your customers want, what they want to buy and all other insights about the market which you are eyeing for. Arrow Point is constantly evolving as we could realize how our insights can help our Clients to drive a profitable growth as our evolvement also include what and where we measure. We could give our Clients the best and exact view on trends and habits and we could study this across global consumer markets including India. July 2020
Athesh Ravi.R. Founder
Whatever the size of your business, a multinational company or a simple store front, we strongly trust innovation is the key to success, which includes what you are creating as idea, how and where you are marketing your products. Therefore, we keep on developing better solutions to help Clients to meet the unmet needs of today’s consumers and forecast the next future trend heading the way.
data collection solutions.
Arrow Point Market Research Company Experts Monitor sales effectiveness, existing business practices, quality service, and the tools used for communication. Additionally, it also surveys the current market competition by assessing the strategies of your competitors.
As you’d expect from an insight agency, we’re never short of an opinion. And we’re not afraid to say what we think. So, if you’d like to see what we have to say or to join the debate, have a read of thought pieces and forums.
Arrow Point is specialized in providing Research & Consulting solutions across sectors, verticals, industries and markets. Our end-to-end Market Research solutions also include field work, field research and 13 inory
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clients keep Arrow Point supplied with a challenging stream of material to help us keep up the mental acrobatics. But that’s not enough for us. We do our homework too. That’s why we’re constantly looking across the entire marketing cycle and along the value chain to make sure that we’re always up to date with what’s happening in our client’s markets.
For Clients, Arrow Point prepare precise plans to identify growth opportunities. Using the same, we figure out strategies on the right page to find out ways and means to help our Clients for their business growth.
The company is growing fast and turnover has more than doubled in real terms over the last 5 years. Despite this increase in size, we have nevertheless attempted to ensure that we retain all the characteristics of a small agency and maintain close working relationships with all our clients. professional standards are guaranteed by status as a Company Partner of the Market Research International Forum. Arrow Point registered under the Data Protection nomenclatures. Arrow Point’s project folio includes both private and public sectors covering both large size continual studies and ad hoc studies. Our full range of market research services include both Quantitative and Qualitative research, measurement, reputation analysis and tracking studies, mystery shopping, statistical modelling / analysis, branding and communication studies.
July 2020
Egnoto is Digital solutions Provider
Chitrakant Acharya co-founder
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gnoto is digital solutions provider helping start-ups, enterprises, ecommerce businesses in sharpening their business & improving online presence through our design, development & marketing expertise. Egnoto, as the name stands Real & Reliable. We couple brilliant creative with flawless technology, enabling the world’s most innovative brands to cultivate and captivate customers. As part of Perficient, the leading digital transformation consulting firm, we have the ability to
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Rati-Mamodiya co-founder
The work we do isn’t a vanity project. We’ll guide and advise you, but we want to hear your thoughts on the challenges your business is facing. Think of us as an extension of your business.
ing highly successful digital marketing businesses. He assists in the coordination and implementation of result-driven marketing strategies, and delegate tasks that achieve strategic goals. He is dedicatedly involved in digital development and brand marketing, ensuring that all decisions are made in an inclusive, customer-devoted, courageous, and discerning way.
Chitrakant Acharya Co-Founder of Egnoto is a proactive and dynamic professional with an excellent track record of building and lead-
Chitrakant says, we are unique. We are a team of creative and enthusiastic professionals based out of India. Enabling the world’s most
meet the demands of any project, simple or complex, big or small. We believe in the power of digital to solve and delight.
July 2020
innovative brands to cultivate and captivate customers. As part of Egnoto, a digital transformation firm, we have the ability to meet the demands of any project, no project is big or small for us. We believe in the power of digital to provide solutions to our customers and delight them with growing business. We put our heart and soul to provide 100% satisfaction to our customers. All members of Egnoto, love the projects that we work on and work with great passion to show results. We believe in being transparent to our client and people we work with, there are no half measure. Each one of us takes personal pride in what we ship, every pixel of it. Egnoto is a leading offshore web development company that have been building exceptional digital products and delivering result-oriented web development solutions to all size of businesses all around the world.
Being a leading web development agency, we offer high-performance, custom web solutions, and quality web development services to our diversified clients. We develop fully-functional websites and apps of any complexity with incredible competence, which have optimum quality, smooth performance, and usability. Whether it is a clean landing page, social platforms, online stores, CRM’s, e-commerce web development or any other application maintenance & enhancement, we offer a wide range of bespoke web development services that are fully-flexible and available on demand.
Scale-ups, Enterprises, and professionals to define their business objectives adequately to achieve continuous growth. Our clients are fully satisfied with our ingenious strategy and perfect execution backed by our strong workforce and experienced web application developers.
We keep updating ourselves with the cutting-edge web development technologies or trends and successfully implementing to offer complete web solutions that enrich the brand reputation of your business. Our web development services have helped the Entrepreneurs, Startups,
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July 2020
Icubeswire We offer solutions for marketing needs ranging from : • Performance Social (SMO & SMM) • Online Reputation Management (ORM) • Listening • Digital Media Buying • Planning • Programmatic and Digital Creative
We affiliate more than 10,000 publishers across : • Social • Search • Email • Display • Rich Media • Videos and Programmatic
1305, 13th Floor, Saki Vihar Rd, Tunga Village, Chandivali, Powai, Mumbai, Maharashtra 400072
Sundara Rajan founder & Director
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ntact Market Research India Pvt. Ltd. is renowned market research professionals in India. It’s an independent market research agency offering high quality marketing research, analysis and consulting services across India. In a very short time span today Intact research is a leading market research services provider company in the region. Intact research works exclusively with companies looking for a personal guide through the varied cultures in India and helping them to connect with the local populace and delivering a unique perspective on the market situation.
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At Intact Research it is our pleasure to provide not only the best Market research services possible, but also the best in personalized client care services to you. We build a lasting relationship with you, instead of seeing you as just another business deal. Since our inception, we have established many friends among international companies by acting as their personal chauffer through the Indian and Asia Pacific Markets. With our exquisite range of services, we ensure that our clients enhance their businesses and get increased company profits. For this, an elaborate action-oriented market
research services at competitive costs in the market is offered to you. Our promise is to provide you with sound, honest advice so that you will be able to understand your market more clearly and grow your business beyond expectations. Through our always expanding exclusive research network, currently spanning 100 cities within India along with affiliated partners across the region, we will always help you reach. Backed with 107 skilled personnel, Intact Market Research India is a specialized service provider July 2020
of channel and retail research. In addition, we are also in the ambit of Qualitative Research, Quantitative Research Consumer Research, Census and Mapping, and other services. We are providing professional Retail Channel Research Services for retailers and manufacturers, on-site as well as in-field. We aim to understand the key trends and challenges concerning the retail chains, along with the impact of various products on retailing, while offering channel and retail services. Further, we also try to identify various strategies that will address the new challenges.
Through and through, our motto remains to help our clients in the successful identification of the best solution in the perspective of optimal cost –benefit ratio and to understand their needs according to the market. We offer high technology infrastructure facilities which help our customers in redefining and repositioning their market position and to strengthen our aim. All these facilities are backed up with cutting edge tools as well as strategic inputs and resources and thus it promises to make positive growth in today’s competitive business environment.
Having said all of this, there remains little to be explained. Our high-standard services, and exquisite researched process which brings result that actually work for your organization is one of the key reasons why most of our first-time clients stick to us for future deals as well. Honesty, quality, and effective results are the main policies our company works on. And needless to say, this has significantly contributed to our success aswhole.
Our aim is to consistently deliver quality end results and that is why all our research services are based on well-defined methodologies, which are regularly looked up by our top management and thus we successfully meet the specific goals of our clients. Our team ensures you get the best of services, thus bringing in the satisfaction quotient in main frame. No matter how big/ small your project is, our specially designed research process delivers
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you nothing but what you exactly want out of our services. Effective research requires in-depth insight of markets, competition and people. The more we understand the better will be marketing strategy. We follow a set methodology that guarantees the most effective results. A new business plan starts with meticulous, thorough fact-finding process. The hallmark of our company is insightful research analysis. Results of these focused analysis provides the data, which is very important for developing marketing solutions. The skills and rich experience of our analysts helps them to use both qualitative and quantitative techniques to analyze the market. Through and accurate analysis is essential to successful research. We also customize the research analysis to effectively and efficiently match the objective of the project. Most importantly, the entire research is planned to bring best solutions to build foundation and profitability.
July 2020
Rohan Singh Vice President
YOUR BUSINESS IS OUR BUSINESS I
nVeritas Research is a global full service quantitative and qualitative market research Fieldwork Company committed to provide high quality data collection and market research services. InVeritas Research ensure that 20 inory
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the fieldwork for your research provides accurate and actionable insights for your business needs with the help of our team of highly experienced project directors who have worked in different levels in FMCG, Automobile, Healthcare,
Pharmaceuticals, Medical Devices, Telecom, Finance and Travel & tourism industry. Having in-depth experience of applying suitable methodologies across a wide range of different industries, geographies and July 2020
cultures, we are consistently making an impact on the growth of our clients’ businesses. InVeritas Research research audiences are from different geography, culture and sectors which includes but are not limited to C- level executive including VPs, department heads and directors, finance professionals, IT/ IS decision makers, consumers, physicians, nurses, pharmacists, patients and caregivers, Payors and healthcare decision makers. InVeritas research help organizations and industries around the world with our deep knowledge and experience to recruit and conduct qualitative and quantitative surveys for our clients. experienced researchers and consultant ensure that we provide right insights and data required for actionable insight to have a competitive edge which further help to achieve better results for a particular brand or market.
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In-Depth Interviews are qualitative data collection method which helps to analyze, explore, study perception, attitude and respondent behavior to a particular idea or concept. The questions are openended, less structured, flexible and continuous.
research services are committed towards high-quality research and deliverables and thus all our transcripts too are prepared by skilled professional transcribers and then only our resevicearchers start interpreting and analysing the data.
InVeritas Research have conducted many IDI’s in different geography in persona and over the phone with difficult to reach respondents who are identified as potential source of information and allows the researcher and respondent latitude to explore an issue within the framework of the guided conversation
InVeritas research offers full range of market research services by partnering with clients to understand their requirements and deliver solutions to solve their most complicated needs.
Qualified Moderators are highly trained professionals with industryspecific background and are experts in creating a comfortable environment to probe respondent’s feelings, beliefs, thoughts, and perspective in a particular order and words. InVeritas Research’s market
To ensure best research possible and quality data collection, all our projects are run by directors and a multi-disciplinary team having expertise in qualitative and quantitative research methodologies. Utilizing decades of industry experience and a custom research approach InVeritas research offers services solution to address brand’s unique issues at market place.
July 2020
Your Brand
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erakii’s mission as a digital marketing agency is to create transformative outcome for all our clients by harnessing the power of analysing real time data, insights and creativity to develop magnetic, market disruptive ideas that create a positive momentum and buzz in marketplace and audience. Merakii is a fully integrated, PR and Digital Marketing Agency that has served over 200 clients in more than 30 cities in India. Merakii is a Greek word, which personifies something that is done with soul, creativity and love. The company’s strong bond with its clients, relationship with professionals and an impressive array of award-winning services is what makes us better than others. Our clients include some of the largest corporates, conglomerates, financial-institutions and governments as well as a host of bright, young start-ups, SMEs and unicorns.
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Merakii is PR agency that thrives to help you and your brand achieve the required edge in this virtual world of ferocious competition. Our Public Relation Strategy is to handle an array of communication services that helps to communicate the client perspective through different mediums. At Merakii, we love being unconventional and unpredictable in Public Relations. Because that’s where we believe great ideas germinate and consequently, results incept. We ideate, develop and execute tailor made PR strategies to deliver standout visibility for all our clients whose customers then try it, love it and buy it – the products and services of course! We aim to ensure maximum impact through our excitable and stimulating PR strategies that result in a long-lasting impression on the audience base of our clients.
strategies such as PR Strategy, Digital Strategy, Brand Strategy, Advertising, Brand Management, Marketing, Business Convergence and Image Consulting. Merakii Group has been awarded one of the leading integrated marketing communications group of India. We believe that your brand is the single most important investment that YOU can make in your business. Merakii consultant believe that Unlike most traditional marketing, PR endures far beyond the dates of the advertising campaign. Good PR can do a lot for your credibility and Brand awareness.
At Merakii every advertisement is part of the long-term investment in the personality of the Brand.
Besides this, our dynamic and energetic team members help in customizing services and drafting
July 2020
Chandni Gulati Founder
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July 2020
Orion Market Research O
rion Market Research (OMR) is a market research company that endeavours to provide exclusive blend of qualitative and quantitative market research reports to global clients. Our organization helps both multinational and domestic enterprises bolster their business by providing in-depth market insights and most reliable future market trends. Our reports address all the major aspects of markets providing insights and market outlook to global clients. The quality and authenticity in deriving market numbers is one of the cornerstones of OMR global. We analyse each market with extensive primary and secondary research. Our aim is to provide client satisfaction and we are obliged to provide quality, crisp reports of varied domains. We aim to provide customized reports enriched with quality analysis and detailed research methodology. 24 inory
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Orion Market Research attribute our success to our team, their commitment and dedication towards work. From serving deadline to meeting client requirement, our team excels in every corner of commitment irrespective of time and region. Our organization is privileged to have teams of dedicated and enthusiastic analysts, researchers, editors, content writers, graphic designers and digital marketers. All teams have expertise in their respective domain serving client queries in stipulated time frame. Our analysts are specially trained for market estimation, analytical tools and gathering information from most trusted and reliable sources. Our organization aid global and regional enterprises in their decision making and bolstering their businesses through in-depth market insights and most reliable future market trends.
Mahesh Mukati Director
Orion Market Research provide syndicate, customized market research report for over 20 business domains to customers across the globe. These reports provide valuable market insights to global clients in understanding the market trends and taking crucial business decisions. We are serving global Fortune 500 companies, emerging start-ups and eminent universities across the globe. The detailed insights that we provide in our report’s highlights market (overview, determinants, strategies), new opportunities, new developments, emerging technologies, R&D exploration, government regulations and so forth. We also allow customization in our reports that attracts the clients irrespective of the geography. We aim to explore each category meticulously and each July 2020
year we expand our compass to explore global markets right from niche markets to well established ones. Orion Market Research endeavours to provide syndicate and consulting reports on more than 20 major categories. The report provides insights about each market title obligatory to the client to understand the untapped potential of the market. We are a client centric organization; we also provide custom research service based on the demand of the client at attractive price range. Our unrivalled consulting services provides best in class insights in each consulting project while maintaining the confidentiality of the data. Our corporate profiling services provides market insights, enduring trends, market strategies and unsurpassed competitive landscape of the sector.
Consumers are an enigma whom every company wants to understand, we at Orion Market Research Pvt. Ltd. understand the organization’s affinity to know its customers. Whether you want to know the market in a domestic ground or across the globe, our organization understand your needs to uncover latent opportunities. The Orion in our name signifies rising up in the sky, we are committed to provide valuable insights that will help you rise and shine.
Orion Market Research have experienced and dynamic minds to serve global clients through innovative and profound insights about global markets. Our scrupulous research methodologies and exhaustive primary and secondary research and analysis distinguish us from other service providers. The perfect blend of qualitative and quantitative research approach for making our services more insightful. The quality content in our report at most reasonable price. Our commitment to provide the timely service based on our client demand. The research methodology that we use for undertaking the research process is exclusive which helps in providing the best in class insights. Report customization as per your requirement within given time frame 25 inory
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July 2020
Reports And Markets Market research is the new buzzword in the market, which helps in understanding the market potential of any product in the market. This helps in understanding the market players and the growth forecast of the products and so the company. This is where market research companies come into the picture. Reports And Markets is not just another company in this domain but is a part of a veteran group called Algoro Research Consultants Pvt. Ltd. It offers premium progressive statistical surveying, market research reports, analysis & forecast data for a wide range of sectors both for the government and private agencies all across the world. If you are not mastering your market, you become obsolete in the cut-throat competition and meet a fatal end. At this juncture, market research emerges as a ray of hope for companies and groups to remain at the forefront with competitive homework and research that allows their products or services to flourish the market. Reports and Markets has this role to play in the market and thus offer competitive and standard regional, country or global and specific market research studies for every domain of your choice and imagination. Our marketing research reports comprise of the best market analysis along with putting the right statistical and analytical information on the markets, applications, industry analysis, market shares, technology and technology shifts, important players, and the developments in the market. If you require any specific company, then our company reports collection has countless profiles of all the key industrial companies. All these reports comprise of vital information including the company overview, the company history, the business description, the key products & services, the SWOT analysis, the crucial facts, employee details, the locations and subsidiaries to name a few.ReportsAndMarkets.com allocates the globally available market research and many 26 inory
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companies reports from reputed market research companies that are a pioneer in their respective domains. We are completely an autonomous group and serves our clients by offering the trustworthy available research stuff, as we know this is an essential aspect of Market Research. Reports And Markets boast upon with a comprehensive list of market research reports, which we have collated from thousands of publishers all across the world. We proudly claim that we have comprehensive reports covering every category and subcategory of a wide range of market research reports. Thus, we remain the choice for many companies and agencies needing a wide range of market research reports, report customization services along with the ancillary services along with the newsletter and corporate service for big business groups. This has therefore helped companies of all the size all across the world and diverse industry domains to leverage from our in-depth market reports. We cater the insight of the emerging trends, the opportunities, possible risks and other elements that help the companies to sustain in a long run in this fierce competition. Reports And Markets has a competent team and remains abreast with all the happenings in this domain. It works closely with our clients offering you the most competitive and realistic advice with the relevant market research reports. Our team remain indispensable with its competitive by staying the well-informed about the emerging market research trends, market research publications and the industry verticals. This has helped many companies and organizations to obtain the market research par to their requirements at the most competitive cost. We make sure that our market research reports July 2020
offer our clients the highest on their investment returns. A majority of market research reports are sought by companies and corporate considering our value-added services. With our market research reports, enable them to find the best of the findings keeping them guided in this competition. Our market reports work on two key parameters - scope and methodology. Our Research Specialists are known for their in-depth knowledge about the different publishers and the diversity found in the wide range of reports found in their respective industries. We will help you refine all the search parameters, review the scope and methodology of the reports you choose, locate the full range of available reports, and thus offer them the most informed and objective advice to ensure that you end up making the best research purchase decisions. Regardless of the services you ask like competitive analysis of the current or emerging market reports or the product trends for your new products, we have the best research offerings and expertise to ensure you rightly get the most critical information you require. By expanding your choices, you simply would land up with us like many other leading brands that are our clients and thus gain competitive edge in their business.
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Verace was born with a mission to deliver actionable insights and to deliver superior consumer insights....
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hich will be effectively used to garner extra market share and also improve the market position. Verace grew by embracing diversity. India is a land of opportunity, the mother of diversity and there is no consumer like the Indian consumer. Verace is a tough-minded lot, enduring through challenges & rising to the top with sheer perseverance. The Indian mentality is a rare but an important one for a marketer to understand. What are its nuances? What are the triggers and barriers? Which is that so-called sweet spot for a marketer to target? Verace has dabbled with these questions from its inception & perfected its insights with experience and intellect. Verace has established itself as an organization which delivers superior consumer insights which can be leveraged to garner higher market share while simultaneously improving the market position. Our strategic vision is to establish ourselves as a specialist agency in the areas of illumination and evaluation, thus taking the research delivery to the highest standards. We believe in delivering actionable research findings and out of the box thinking for superior consumer insight activation. Growth was inevitable. Verace grew manifold by expanding its research services to all sectors & providing insights backed by data that could drive decisions. Verace had to confront many challenges, such as a drastic shift in culture of work, technological advances, economic recessions & ever-changing market conditions. Through all this Verace endured with one belief. The Indian market was poised for a grand breakthrough. India has one of the largest youth populations in the world, we hold the record in having the largest number of start-ups, India is constantly innovating, growing & embracing change. Enter the “new consumer�. The smart consumer. She knows what she wants, she is aware of your competition & she is spoilt for choice. Verace understands this consumer. We enable you to refine your product/service so that she is absolutely sold on buying it. Verace vision is simple, to understand & continue understanding the ever-changing Indian market conditions for any product/service. We revel in delivering insights that bring clarity to your decision-making process. We enjoy extracting meaningful data to push you further up the corporate food chain. We are a full-service marketing research agency delivering actionable insights that tap into your full potential. We are Verace. 29 inory
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Verace believes in cutting edge reporting, in information that is not just good to know but actionable and which can be used to gain market share. Understanding that diagnosis and prognosis are equally important for a company and hence we take extreme care and precaution to ensure that there are no black boxes. Valuable information, and not just data thrown, in simple, easy to read, and timely reports are our thrust areas. Verace have superior data collection processes and web-based/ online research. We have processes in place that ensure quality data reaches us on time, and hence enabling us to arrive at actionable insights.
Ananth Nagasamudram is the Managing Director
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www.oculus.com