Master of Science Programs
A unique Learning & Networking Experience
Master of Science Programs
Luxury Management Luxury Hospitality & Event Management Marketing Finance International Management
1
Sport Business Management masters.monaco.edu A UNIQUE LEARNING AND NETWORKING EXPERIENCE
MSc 2
A unique Learning & Networking Experience
Table of Contents The International University of Monaco.................................................................. 4-5 Masters of Science programs at a glance............................................................ 6-7 MSc in Luxury Management.................................................................................. 8-11 MSc in Luxury Hospitality & Event Management ............................................. 12-13 MSc in Marketing.................................................................................................. 14-17 MSc in Finance...................................................................................................... 18-21 MSc in International Management ................................................................... 22-25 MSc in Sport Business Management................................................................... 26-29 Monaco as your Campus.................................................................................... 30-31 Your Professional Immersion................................................................................ 32-33 Faculty ................................................................................................................. 34-35 Student Life............................................................................................................ 36-37 Admission Information.......................................................................................... 38-39
3
masters.monaco.edu
Monaco & IUM The mission of the International
The International University of Monaco (IUM) reflects the
University of Monaco is to deliver an
cosms, both are closeknit communities, and both are unique-
excellent business education in an
country where it is located: both are international microly successful for their size.
unparalleled multicultural context,
IUM Core Values
where diversity in personal and
teaching philosophy, as well as for its core values of mutual
IUM is recognized for the personal attention that underpins its
professional backgrounds, cultures,
respect, open-mindedness, commitment, and integrity.
and languages is the rule.
You & IUM Small class size further facilitates the one-on-one interaction for successful academic and personal development. With its emphasis on individual attention and its distinguished faculty made up of professionals and experts drawn from all over the world, IUM will allow you to expand your knowledge and acquire professional skills within a unique learning environment.
MSc 4
4
75+ Nationalities
A unique Learning & Networking Experience A unique Learning & Networking Experience
Recognitions All International University of Monaco’s degrees are certified by the Principality of Monaco and are recognized worldwide. The MBA programs at the International University of Monaco are accredited by the Association of MBAs. Internationnally recognized for the quality of its programs, IUM is listed in many international rankings such as The Economist, CNN Expansion and Eduniversal.
The Strength of a Group
The International University of Monaco is a partner of the INSEEC Group, one of the largest French educational institutions with campuses in Paris, Bordeaux, Lyon, French Alps, London and Chicago. With 12 500 students and 35 000 Alumni, the Inseec Group confirms, year after year, its position as a Top Ranked Educational Institution. Thanks to its partnership with INSEEC, the International University is able to offer a large choice of destinations for study abroad and dual degree opportunities.
IUM is a member of AACSB International and of:
5
5
masters.monaco.edu masters.monaco.edu
Master of Science programs at a glance Taught entirely in English, all are 16 month programs offering students a solid academic background in a specific field, practice and skill in applying knowledge to real-life business cases, and ample opportunity to develop interpersonal and leadership skills.
Strongly linked to the specificities of the Principality, the International University of Monaco offers several Master of Science degrees, each designed to develop competency and expertise in an area of business.
With a strong multicultural and global focus, the Monaco Master of Science programs aim to prepare students for international careers in business management, luxury, finance, marketing or sports.
5
MSc Individual Attention
Multicultural Learning
Learning Principles
Balance of theory and application
Cooperative and collaborative learning
6
6
Active Learning
A unique Learning & Networking Experience A unique Learning & Networking Experience
Master of Science Programs MSc in Luxury Management Luxury Goods & Services Luxury Retail Management
Hedge Funds & Private Equity Private Banking & Wealth Management
MSc in Finance
MSc in Marketing
MSc in Luxury Hospitality & Event Management
MSc in International Management
MSc in Sport Business Management
Program Structure The Master’s Degrees at IUM are all based on the same structure, a term dedicated to Core Courses followed by two terms focused on specialized courses. To validate the Master’s degree, students must immerse professionnaly either with an internship or through an Applied Research Project.
International Marketing Digital Marketing
16-month program - 60 US Credits (120 ECTS Credits Equivalent) 530 hours in class + Internship or Thesis
Direct Admission possible with a 120 US Credits Degree (240 ECTS Credits Equivalent) Term 1
Term 2 & Term 3
Core Courses
Specialization Courses
(from September to December)
(from January to June)
Term 4
(from July)
Professional Immersion
Master of Science in...
(Internship or Thesis)
Career Development Program
7
7
masters.monaco.edu masters.monaco.edu
Master of Science in Luxury Management After the first term, students have to choose one of the two specializations:
A Word from the Program Director
Luxury Goods & Services Luxury Retail Management
Luxury has become a global and highly competitive business. Evolving between a long tradition and constant innovation, luxury brands are looking for highly talented, innovative, and global managers that can create added value. Regardless of the prevailing economic situation, a bright future awaits the luxury industry. Luxury goods and services have attained a new status: in a hyper-competitive, stressful world they are a form of almost necessary self-medication – a trend fueled by the “I am worth it” outlook. Annalisa Tarquini Program Director
MSc Placement
8
Fashion & Accesories
33%
Cosmetics & Perfumes
20%
PR/Event Management
20%
Lifestyle Conciergerie
7%
Jewelry
7%
Finance
7%
Real Estate
6%
82 % of Alumni working with leading Luxury Brands
A unique Learning & Networking Experience
Merging strategic thinking with corporate creativity. Exploring the current and on-going challenges facing the wider luxury sphere. Integrating project-based and practical learning.
Lanvin, Louis Vuitton, Fendi, Salvatore Ferragamo, Harry Winston, Bottega Veneta, Gucci, Tiffany, Swatch Group, Chanel, Ralph Lauren, Tourbillon, Campari, Fabergé, Dior, Emilio Pucci, Paco Rabanne, Façonnable, Chalhoub Group, Valentino, Ogilvy Public Relations, L’Oréal, Cartier, Fraser Yachts, Quintessentially, Burberry… (Some of the companies where IUM Luxury Alumni have interned or are still working)
9
masters.monaco.edu
Master of Science in Luxury Management
Luxury Goods and Services Specialization Program Description
Some Specialized Courses
The Luxury Goods and Services specialization is a program based on an industry-specific perspective designed to give future graduates a leading edge in this highly competitive field. The program is an intense full immersion into general luxury business management subjects enabling students to face and solve different issues of strategic planning and luxury portfolio management. It introduces students to the operational, financial, marketing, and product issues that impact strategic and business decisions in the area, while providing a focused insight into the wider traits of the industry.
Career Opportunities
Luxury Legal Environment Luxury Product Design and Development Luxury Brand Management Supply Chain Management Developing Entrepreneurship skills E-luxury Sustainable Tourism and the experience economy
“
Customer Experience Specialist at Chanel, USA Aliza Sharfe, Canadian MLUX Goods & Services 2009
MSc Since its creation in 2006, the Luxury Goods & Services specialization has built mutually valuable cooperations with companies who believe in supporting the next-generation managers enabling students to work in: Brand management
Product development management Business development
Wholesale management Business analysis Buying
Merchandising
Event management
Customer relationship management
10
Product training Marketing
Communication Brokerage
Luxury E-commerce
Retail management Store management
Retail training program
“The Luxury Goods & Services specialization at IUM offered me an exceptional educational experience. The small class size, international student body, and location in Monaco provided an ideal environment for graduate studies in the business of luxury. The program balanced academic content with practical experience; through my internship placement, I later secured full-time employment in my area of interest.”
A unique Learning & Networking Experience A unique Learning & Networking Experience
Busine ss & sales mana geme nt
The 4 essential skills
for today’s luxury retail managers Coaching & developing a successful sales team
Financial analysis & reporting
Customer service management
Master of Science in Luxury Management
Luxury Retail Specialization
Program Description
Some Specialized Courses
The Luxury Retail sepcialization prepares young students to make their first steps into an international career. It seeks to educate the next generation of store managers and international managers specifically within the Luxury Retail sector.
Luxury Sales Techniques Retail Marketing & Operations Management Developing an Effective Luxury Experience
The program avails the students of a mix of academic content and professional collaborations and it is designed to train and develop specifically-educated managers able to craft novel solutions to the highly complex problems that arise in the luxury retail environment.
Luxury in the Asian Markets
Students learn the complexity of the luxury industry and the interrelationships between all business functions within a luxury retail environment thus developping the skills and behaviors to become trustworthy brand ambassadors.
Luxury Real Estate Development
Career Opportunities The broad range of skills attained during the intense and practical program will enable Luxury Retail students to be prepared for future positions such as: Retail buyer Retail manager Area/Country manager
Store manager Assistant store manager
Retail Buying & Merchandising Sales Team Management Supply Chain and Stock Management Luxury in the Mature Markets
“
Public Relations & Communications Trainee at Gucci, India Saloni Ghia, India MLUX Retail 2012
“The Luxury Retail specialization equipped me with the theoretical insight and practical knowledge to work in the challenging field of luxury. The unique advantage offered by this course includes a 6 month internship which gives a vital edge over other graduates. Through this course I gained tremendous industry and international exposure, the opportunity to develop my skills and make lifelong connections.”
masters.monaco.edu
11
Master of Science in Luxury Hospitality & Event Management
MSc Gambling
Gastronomy
Luxury Hotels Luxury Cruise Events Tourism
12
Travel & Leisure
Boutique & Design Hotels
A unique Learning & Networking Experience
A Word from the Program Director The legendary French Riviera, Monaco in particular, represents one of the most sought out luxury destinations in the world. Its attractiveness and charm have contributed to the development of the hospitality and event industry in the last decades. This is a chance for international students to discover and explore Monaco as an indulgent destination but also as a place where they can understand and experience the key aspects of the service oriented business. The luxury hospitality industry is a multi billion industry mostly depending on the availability of leisure time and disposable income. The industry encompasses a broad range of fields within the service industry: accommodation, food and beverage, spa, meeting and events, cruise line, gaming and gambling, entertainment and recreation, and additional fields within the tourism industry. Our program offers a multidisciplinary approach: a solid business, strategic, marketing and communication knowledge combined with the exposure to the practical side, thanks to the contribution of active professionals and to field-visits. Annalisa Tarquini Program Director
The service dimension of luxury: experiencing a unique program to learn how to pamper your clients. This program is designed to answer the specific needs of a fast-evolving, diverse and complex industry: new trends, new concepts, new services, and new players are breaking into this sector which is the ultimate expression of personalized service and intimate elegance. The Master in Luxury Hospitality and Event Management provides the necessary knowledge and expertise to enter in the luxury service industry through a mix of academic pillars and practical courses on different industry segments. Because the luxury service oriented industries look for future leaders endowed with a good balance of creativity and managerial skills, able to provide innovative solutions, IUM professors and guest lecturers encourage students to develop resourceful and original thinking around brand and marketing strategies.
Program Outcomes Career Opportunities The Master of Science in Luxury Hospitality and Event Management provides the opportunities for graduates to pursue careers in the travel and tourism industry, events management, tourism policy and Hotel & Tourism Property Management. The curriculum has been designed to offer a broad yet focused multidisciplinary dimension. Students will have gained a solid understanding of the Luxury Hospitality Industry based on operational and strategic cutting edge material and educational processes.
On successful completion of the program participants will have gained: Enhanced relational and interpersonal skills Knowledge of the international market Managerial and organizational skills Analytical thinking and problem solving skills Ability to design, develop and provide a top end quality service Ability to master cutting edge marketing and communication tools
Students may consider the following careers: General Manager/Hotel Director Food & Beverage Manager Hotel Departmental Manager Sales & Marketing Director Event manager Revenue Director Financial Director/Officer Human Resources & Training Manager Project Manager/Construction Manager Brand Manager Spa Manager Casino Manager
13
masters.monaco.edu
Master of Science in Marketing Marketing Innovations and Trends
Two Specializations: International Marketing Digital Marketing
MSc 14
A unique Learning & Networking Experience
Program Description Today, international marketing expertise is more critical to a company’s success than ever before. Rapid growth in new communication technologies along with heightened competition across all industries is obliging firms to seek, and succeed in, new and different markets far beyond their national borders. As a result, marketing managers need to have a systemic and global approach to marketing and communication strategies . Without such a perspective, and the skills necessary to implement it, companies will be unable to reach their growth objectives. The Master of Science in Marketing has been designed to ensure that graduates acquire the right skills and insights to allow their companies to prosper in this rapidly globalizing competitive environment.
As a result, graduates will be able to rapidly integrate the corporation, and make their mark in their chosen careers. This program is designed to equip students with cuttingedge marketing concepts, tools and techniques in order to design and implement innovative marketing strategies in real world business settings.
During the program, students will be able to develop and hone their international marketing expertise or digital marketing expertise according to the track they chose; become familiar with emerging marketing trends and technologies; and appreciate the cultural factors that could impact marketing, communication and branding strategies.
The International Marketing specialization focuses on the multicultural factors which affect marketing decisions
The Digital Marketing specialization focuses on the management of projects involving internet and new technologies.
Some Alumni share their experience with you “The International Marketing Track at IUM offers a wide range of courses and allows students to integrate with other programs at the university. The professors are experts in their field, which makes the classes more interactive and hands-on. A cultural-mosaic is present at IUM, as the students and faculty members are international. It’s beneficial as it is an added value to the academic and personal learning experience of the student.”
Lara Shammas, Canadian 2011-2012 Cohort
“Digital Marketing is a very interesting field of work because of its rapidly evolving knowledge. The courses delivered at IUM are practical to apply and keep following the latest trend that occurs in the market. And the most important thing is the lecturers are practitioners in their field, they deliver more than just knowledge to the students but also their experience.
Eveline Setiawan, Indonesian 2012-2013 Cohort
The thing I enjoyed the most in IUM is the Networking Events, where students can meet managers and even CEOs of well known companies. This is an unvaluable experience”
masters.monaco.edu
15
Master of Science in marketing
marketing innovation and tools
Master of Science in Marketing Marketing Innovations and Trends
Master of Science in Marketing
International Marketing Specialization A Word from the Program Director The Master of Science in Marketing is designed to expose future marketing managers to the latest advances in marketing science, in order to help them pioneer the new marketing tools and take advantage of consumer trends. In particular, the International Marketing track focuses on the multicultural factors which affect marketing decisions in order to build innovative, customeroriented marketing strategies. Dr. Marie-CĂŠcile Cervellon, Program Director
Critically analyze the international business setting and build innovative, customer-oriented marketing strategies. Identify the roles of economic and political environments on the international trade and business. Recognize the importance of social and cultural aspects in building marketing strategies. Consider sustainability issues in international marketing strategies.
MSc Career Opportunities
Future graduates will be prepared for a wide range of career opportunities, aimed at both general and niche positions such as:
16
Product manager
Brand manager
Account manager in an offline or online advertising agency
Export manager
Market research Executive
Business developer
Marketing and PR consultant
Media planner
CRM manager
A unique Learning & Networking Experience
Master of Science in Marketing
Digital Marketing Specialization
A Word from the Program Coordinator With a strong practical learning approach, the Master in Digital Marketing (MDIGM) has been designed to fulfill the needs of the high growth market of Web2.0.
Understand the mechanisms that link the latest digital marketing tools and be able to build innovative and customer-oriented marketing strategies.
This program, entirely taught in English, will bring you more than the knowledge required to perform well in this industry. It will guide you to acquire the specific mindset to adapt in this daily evolving environment.
Be able to manage a web marketing project (scrum, scope of work, KPIs, wireframe)
Stéphane Cozzo, Program Coordinator, Digital Marketing
Demonstrate knowledge of the evolution of of Web 2.0 and the surrounding legal framework.
Career Opportunities Marketing strategies and tools have drastically evolved in the last decades due to globalization and to the advent of Web2.0 technologies. In order to fulfill these new company needs, this program equips students with the skills and competencies required to be operational in a web marketing department or in a web marketing agency.
Future graduates will be prepared for a wide range of career opportunities such as:
The “Geek Trip“ Thanks to its partnership with the INSEEC London Campus and in order to experience the breadth of the digital industry, students have the opportunity to participate in the “Geek Trip” where they visit start-up companies, Digital Marketing department of brand name companies and web agencies.
Online Marketing Manager
Search Engine Marketer SEO Specialist
Community Manager
Web Content Manager
Web Entrepreneur
E-commerce Project Manager
Online Marketing Director Online/Interactive Media Buyer Online/Interactive Media Planner
17
masters.monaco.edu
Master of Science in Finance Shaping Sustainable Prosperity
A Word from the Program Director Finance is a notoriously competitive industry which attracts some of the best educated individuals. We believe that financial professionals have many characteristics in common: a passion for their field, technical competency, personal integrity, the ability to work efficiently in teams, innovative ideas and an obsession for value creation.
1
Taylor your Experience
through your specialization and the choice of electives
The Master of Science in Finance programs train the financiers of tomorrow, providing students with a solid technical foundation and fostering the personal values and habits found at the heart of successful careers in finance.
2
Sharpen your Skills
in an intense and dynamic program
Dr. Gregory Moscato Program Director
MSc Hedge Funds and Private Equity Specialization The Hedge Funds and Private Equity Track prepares students for a variety of positions within the financial industry.
Industry players require well educated associates with solid analysis skills, and the ability to find value creating solutions.
This program prepares highly competent finance professionals with a strong business sense, the capacity to formulate and implement innovative strategies, and to work efficiently in intense, detailed oriented finance teams.
18
Some of the companies where students have interned or are still working:
HSBC Monaco, PricewaterhouseCoopers, Bloomberg London, Archon Group (Goldman Sachs Group), UBS investment banking, KnightVinke Monaco/New York, Monaco Asset Management, SEAF Macedonia, Cathagena Capital Germany, Odewald & Cie Germany, JP Morgan Chase New York, JP Morgan London, Abbot Capital Management London EFG Eurofinanciere d’investissements Monaco/ Geneva, Amherst Funds US.
Two Specializations : - Hedge Funds and Private Equity - Private Banking and Wealth Management
3
Be Prepared
for the Career you really want
Private Banking and Wealth Management Specialization
A unique Learning & Networking Experience
The Private Banking and International Wealth Management Track aims at fostering the next generation of financial advisors with strong technical backgrounds and outstanding people skills. Most private banks seek well educated advisors with the ability to understand complex market dynamics and to master the full spectrum of financial services and instruments. The broad range of electives creates a unique opportunity for students to tailor their academic path in order to acquire and to reinforce the skills that will make a difference in their careers.
Junior Private Banker, Bank J. Safra Talal Bessa, MFIN 2009-2010,
“I consider the small size of our university a unique advantage. When we study a technical field like finance, we sometimes need personal assistance and that is not possible in a class of 150 students. This Master in Finance at IUM is very challenging; so having highly knowledgeable professionals at our disposal was a gift. “
Some of the companies where students have interned or are still working:
Associate at Knight Vinke Jacek Maslak, MFIN 2008
Bank Julius Baer Switzerland, Bank J.Safra Monaco, Banque Populaire du Luxembourg, Barclays Wealth Geneva, Credit Foncier Monaco, BNP Paribas Private Bank, G & G Finance, HSBC Monaco, Ing Bank Amsterdam, Merrill Lynch Monaco, SocGen Private Banking Monaco ...
“In addition to the tremendous theoretical knowledge base gained, our professors always made sure that we learned how to independently apply this knowledge during complex projects projects carried out under time constraints. Such exercises were a tremendously important preparation for what I was faced with during my first job experience in the financial sector.”
19
masters.monaco.edu
Master of Science in Finance
Shaping Sustainable Prosperity
Career Opportunities Marco Casella, Managing Partner, International Financial Advisor GC Group Capital, LLC “I like IUM for its international student base and its practical approach. I enjoy sharing my professional experience with the students, getting their feedback and points of view. I have been having an open dialogue with students helping them find professional opportunities based on their passions and skills. I particularly enjoy this open dialogue.”
92%
Placement Rate
At 3 months* Private Banking Bank J Safra MC SG Hambros UK G & G Finance Mc Barclays Wealth MC / Geneva Lombard Odier Geneva EFG Investments MC UBS WM EasyGroup Family Office SG Private Banking Mc
MSc Financial Consulting PWC, Moore Stephens Ernst & Young
Hedge Funds Pivot capital Knightvinke Trafalgar Capital AWR Lloyd
Private Equity Mountain Cleantech AG Abbott Capital Management UK SEAF Cartagena Capital - Germany Odewald & Cie Real Estate Capital Partners NYC Triago IFHafrica – Amsterdam Clydeblowerscapital UK K&A Private Equity LLC
Investment Banking/Trading/ Brokerage Bancolombia, Bloomberg UK , Alloptions, JP Morgan Chase NYC , JP Morgan London, MFS global , IMAP M&A Frankfurt, Optiver Amsterdam, Natexis , Raiffeisen, Taylor & Rafferty UK, Cie Financière Tradition UK, Tavira Monaco, Churchill Capital Monaco, ANZ Singapore
Financial Consulting
9%
Investment Banking/ Trading/ Brokerage 19%
Family Business
6%
Private Equity
17%
Merchant Banking
4%
Hedge Funds
13%
Others
4%
Private Banking
20
* Average 2011-2012
28%
A unique Learning & Networking Experience A unique Learning & Networking Experience
Specific International Track: Finance & Banking in the Heart of London During Term 3, you will be given the opportunity to follow this specific track in London to acquire a specialization in UK Finance and Banking to give the insight and exposure essential for a career today in finance. The program focuses on a combination of soft skills of cultural and language literacy, as well as the hard skills of financial product and market literacy, all to make you more savvy and competent in the field. You will also benefit from a series of topical guest lectures on subjects of interest for future finance professionals. This career-boosting program takes place in the INSEEC London Campus, ideally located between Regent’s and Hyde Parks, in the heart of Marylebone Village.
Some courses: Advanced Investment Strategies for Traditional UK Investments Advanced Investment strategies for Alternative UK Investments British Investment Banking Tax Law in the UK, Ireland, and Beyond Understanding Britain Advanced Communication Skills for Careers in Finance Introductory Walking Tour of London
21
masters.monaco.edu
Master of Science
in International Management
Managing in a Global and Sustainable World
A Word from the Program Director The Master of Science in International Management has been developed in response to the critical need to educate and prepare pragmatic, compassionate, and professionally adept international citizens. The program equips graduates with a valuable expertise in management, as well as with a substantive awareness of major global policy and sustainability issues, which will enable them to pursue a career in diverse sectors: international business, international organizations, foundations, but also NGOs and governmental agencies. This program is interdisciplinary in nature and attracts students from different educational backgrounds: business, political science, history, economics, which turns the classroom into a very enriching place. Dr. Marie-JosĂŠ RINALDI-LARRIBE, Program Director
A very diverse student body, in terms of backgrounds and nationalities Close links with MNCs, international organizations and NGOs Dual emphasis on theory and practice throughout the curriculum The perfect program in a multicultural environment such as Monaco A multidisciplinary program, specialized in international management skills Leading to a wide range of career opportunities.
MSc 22
A unique unique Learning Learning & & Networking Networking Experience Experience A
“I was looking for a program that would give me the knowledge and skills to do business internationally as I had a scientific background. I found the Master in International Management at IUM and I have learned how to do business at the global level with multicultural people. I have improved my teamwork skills and I have also understood the importance of ethics and social responsibility in doing business. I have enjoyed every single moment spent at IUM, from the easiest to the toughest ones, and I believe it was due to my amazing classmates. We really were a great team! I always wanted to set up my own business and the Master in International Management was very likely to be a steppingstone in order to pursue my wish. Day by day, class after class, this feeling has been growing and now I am working with a partner with the aim of setting up a business.� David Pasquero, Italian 2011-2012 cohort
Monaco Consulate in Washington DC, Red Cross, Eco Supplies, Geox, Moore Stephens, Avinco, Oxford Business Group, VĂŠolia Environnement, Merrill Lynch.
Program Description The curriculum consists of a first set of fundamental courses in international management such as international economics, management and leadership, international marketing, accounting, human factors in organizations, followed by electives linked to global affairs or to international trade, and a capstone applied project that can take the form of an extended internship or a research thesis. The Master of Science in International Management offers an interdisciplinary approach which ensures a thorough preparation of graduates to international management techniques, across a broad range of disciplines. The curriculum deals with corporate issues while offering, at the same time, an in-depth knowledge of global issues through courses on corporate social responsibility, global policy and sustainability, geopolitics, and the European political economy. The objective is to enable future managers to access new markets which are growing very fast, while dealing with complex issues, in very diverse multicultural environments.
(Some of the companies where students have interned or are still working.)
23
masters.monaco.edu
Master of Science in international management
managing in a global and sustainable world
A passport for International Careers
71%
Working out from their
Native Country Consulting Professional Services
25%
International Organizations/ NGO/Governmental Agencies
25%
AirCraft & Yachting
12%
Retail Management IT & Telecom Energy Leisure & Entertainment
12% 8% 8% 6%
MSc Other
24
4%
AAunique uniqueLearning Learning&&Networking NetworkingExperience Experience
Some Events Under the High Patronage of H.S.H. Prince Albert II of Monaco
Model United Nations On April 13, 2012 The 2nd Model United Nations in Monaco
Organization of the first and second UN conference simulation in Monaco (Monaco Model UN, or MUN) which was under the High Patronage of HSH Prince Albert II. Website: http://munmonaco.blogspot.com
A humanitarian project designed with the Monegasque Red Cross for the creation of a well in Mali
A study trip to Brussels to visit the European
Institutions and the UN representation for Europe.
25
masters.monaco.edu
Master of Science
in Sport Business Management Inducing a culture of rigour, professionalism and performance A Word from the Program Director As a member of the Track and Field team in college, I experienced the true meaning of my coach’s motto: “No pain, no gain”. I learned that performance in any domain requires preparation, commitment, talent and the right attitude, values that are essential to be successful in the sports industry.
signed to provide participants with the technical skills and competencies necessary to become effective business leaders. As a means to develop or strengthen their soft skills, participants will be prepared to handle these issues and ultimately become ethical and responsible decision-makers. Moïse Louisy-Louis Program Director
The Master of Science in Sport Business Management builds on these values. The program is de-
P 2009 European Sports Industry Revenues : $188 bn P 2010 US Sports Industry Revenues : $414 bn P Growth of Global Sports Industry : 2-4 x Developed
Countries GDP
MSc Sources: FT, Schools must be players in sports industry, December 13, 2010; Plunkett Research, Ltd., 2010; AT Kearney Study for FT, Television: Inflated Assets, March 24, 2011
Sport Tourism
Sports TV Rights
Leisure & Entertainment
Sports Merchandising
Professional Sports
26
Action Sports
Sports Events
Sports Finance & Advisory Collegiate Sports
A unique Learning & Networking Experience
A unique Learning & Networking Experience
The global multibillion dollar sports industry has experienced formidable and sustained growth since the 1990s. This phenomenon is due in part to various factors including societal changes (people’s aspirations for a better and healthier lifestyle), the emergence of a culture based on the admiration of modern-day athletic heroes, and the growing importance of sports marketing and TV rights for corporations. The multiplication of international and national events including Olympic Games, World Championships and alike generates enormous public attention but also millions of dollars in revenues each year. Opportunities are virtually limitless in the sports industry, however, risks and abuses also exist, such as those brought by doping, excessive gambling, and sport clubs’ disproportionate use of financial debt. IUM’s Master in Sport Business Management prepares participants for a variety of positions in the industry. The program equips students with solid skills and competencies but also with the ethical values to become responsible business leaders.
In partnership with Peace&Sport and the University for Peace in Costa Rica, IUM offers also a Master in Sustainable Peace through Sport. Please ask the brochure for further information. masters.monaco.edu
27
masters.monaco.edu
Master of Science in sport business management inducing a culture of rigour, professionalism and performance
Career Opportunities Strong links and synergies with the Sports Business fields
Participants not only benefit from IUM’s networking opportunities but also take advantage of IUM’s location and the quality of IUM’s faculty. By being in Monaco, where numerous sports federations are headquartered and where internationally recognized sport events take place such as Formula One Grand Prix, Herculis Monaco, Champions League, or Monte-Carlo Rolex Masters, students have the opportunity to consider and seize rewarding job offers. IUM organizes and hosts throughout the academic year numerous events and training seminars that allow students to meet and interact with recruiters during International Business Days, market themselves and effectively prepare to seize career opportunities. In addition, already in the classroom, students interact with instructors who are often business consultants, giving them a concrete and insider look at the sports industry.
Lastly, students can explore career opportunities in a wide range of business functions and can connect with a large number of recruiting firms which are part of the IUM and INSEEC Group’s network: Monaco Formula One Grand Prix Monte-Carlo Country Club Monte-Carlo Rolex Masters Laureus World Sports Award Herculis Monaco Samsung Diamond League Herculis Perche Tour Puma AG Easy Bike Frasia Golf Training Center AS Monaco International Association of Athletics Federations Sportfive France L’Equipe Reebok France Betclic France PSG Pass For Sport
MSc 28
A unique Learning & Networking Experience
In addition to providing students with both the technical and soft skills that the sports industry seeks, the program prepares participants for career opportunities in a wide range of business functions including sales and marketing, communications (including fund-raising or sponsorship), general management, finance, and operations. As a result, graduates will be prepared to take on international assignments and satisfy the growing needs of the sports industry recruiting institutions, whether public or private. As such, graduates may consider some of the opportunities below: Sales and Marketing Communication, Sponsorship, Broadcasting, Sports TV Rights Sports Betting E-marketing, Management of Information Systems
Graduates are affiliated to IAAF, Swiss Federation of Triathlon, Peace & Sport, Columbianitos, WM GMBH, Be Fit Monaco, IMSPro, HAWI Sport Management ....
Management of Event and Sports Facilities Management of Small & Non-for-profit Organizations, Clubs, and Sports Associations Sport Agent, Financial Advisory Human Resource Management, Talent Development and Coaching, and so on
Operations Manager, Be Fit, Monaco Lacey TU, Class of 2013 My experience at the International University of Monaco has helped me shape my professional career and broaden my knowledge of the business world. As a former athlete and registered nurse in the United States, I struggled to find my way when I moved to Monaco 2 years ago. My Bachelor’s degree wouldn’t transfer over, so I needed to find a new career path. After a year of learning the French language and exploring my options, I began to work for a company called Be Fit Monaco. Be Fit Monaco is a private training facility that focuses on holistic, lifestyle management through individualized nutrition and exercise programs. I fit in perfectly with the team and felt it was a dream come true, but needed to further my education to move up the professional ladder. IUM helped me develop my business skills on all levels, including accounting, marketing, leadership, project management and consumer behavior among other things. The practical knowledge and skills taught to me at IUM serve me on a daily basis. I am able to manage the company financials, planning, marketing strategies and development. I have now moved up the career ladder and am capable of managing the company, while also working on projects for expansion. The professors and staff at IUM are friendly and accommodating, making the learning experience positive and worthwhile. I recommend IUM to anyone looking for a well rounded educational program that they can apply to their careers and daily lives.
29
masters.monaco.edu
Faculty The high quality of the faculty (90% of full time faculty hold a PhD and adjunct faculty is drawn from professionals renowned in their disciplines and industries) together with the high ratio of faculty to student makes studying at IUM a unique learning experience where individual and ongoing attention, mentoring and feedback are keywords.
IUM values a strong balance of theory and practice and faculty research activity reflects this balance. Professors carry out and publish academic research in our core fields of expertise: Luxury, Finance and Business Management, alongside award winning cases and practitioner oriented articles. With a strong emphasis on teaching, professors also engage in pedagogical research and make deliberate efforts to know their students’ individual interests and career plans and provide support. Be it in the classroom or an on-line platform, professorstudent interaction is a key pillar of the IUM experience.
15to1 Student/Faculty Ratio
MSc 30
A unique Learning & Networking Experience
A Network of Expertise for Innovative Learning! The faculty body reflects the diversity of IUM. Permanent faculty hail from over 8 countries from the Middle East, Europe and North America, with visiting faculty further enhancing this multicultural and multilingual mix.
Professors come from all over the world to teach at IUM
Dr. Marie-CĂŠcile Cervellon Professor of Marketing
90%
of Faculty holds a PhD
Dr. Cervellon received her PhD from McGill University in Montreal, Canada . She also graduated from Paris IX-Dauphine University (Master in Research) and ESCP Europe (Master in Management-Grandes Ecoles).
She is professor in Consumer Behavior Sciences and Marketing at the International Universityof Monaco, and researches on topics linked to luxury goods and services. She published articles in major academic journals such as the International Journal of Research in Marketing, the Journal of Business Research and the Journal of Cross Cultural Psychology. Her research papers were presented at major conferences worldwide. Previous to her academic career, she had 8 year experience as brand manager in Sara Lee Corporation.
masters.monaco.edu
31
Your Professional Immersion A Practical Approach that Immerses Students into the Professional World Synergies and interaction with the business world have always been one of IUM’s strengths. In all the master programs, networking activities with both top executives and recruiters are regularly proposed, through various forms.
The academic expertise of the permanent professors is complemented by the strong practitioner expertise of IUM adjunct faculty and guest lecturers, all actively engaged professionals who bring into the classroom their real world experience and the industry state-of-the-art standards and practices. Students thus go beyond the theoretical framework and apply it to concrete contextual situations. They also gain an appreciation of real world company expectations, further developed through internships, applied projects and business competitions. This balanced exposure to theory and practice is one of the central pillars of the educational philosophy that underpins IUM programs.
Corporate Projects Every year our small yet highly selective cohort of Master students augment their theoretical knowledge by applying what they have learned in the classroom to real business situations.
MSc Organizations from any industry or of any size –from global corporations to start-ups, as well as charities and NGOs—are invited to participate in this program. The shared and underlying factor is that the organization has a real and tangible business challenge which the project members—through thorough research and analysis-- will address by providing practical and implementable recommendations.
32
32
A unique Learning & Networking Experience A unique Learning & Networking Experience
Professional Conferences and CEO seminars:
IUM sponsors and organizes high profile conferences around topics within the University’s specialization in order to give students the opportunity to establish direct contact with professionals as well as starting to create their own networks. Recent participating executives included: - Geoffroy de la Bourdonnaye, CEO , Chloé - Attilio Marro, Managing Director, Bulgari Hotel - Fererico Barberi, Vice President Europe, Bottega Veneta - Paul Donovan, Managing Director , UBS Investment Banking - Lee Robinson, CEO, Trafalgar Capital UK - Olivier Beroud, Managing Director, Moody’s UK - Enzo Visone , CEO, Silversea Cruises, - Patrick Bourguignon, Former Directeur General Group Accor
IUM Entrepreneurial Forums Promoting innovation and an entrepreneurial spirit is a strong IUM commitment. Since 2003, IUM has regularly organized high profile Entrepreneurial forums, gathering internationally renowned entrepreneurs, Venture Capital companies, and “young entrepreneurs”, selected and invited from all over the world to showcase their business startups. Students are also invited to participate in a wide range of professional events such as the Monaco Hedge Funds Conference, The Monaco Luxury Marketing Summit, and the International Continuous Audit Conference.
IUM International Business Days As part of the INSEEC Business week that gathers over 400 recruiting companies on several campuses, in Paris, Bordeaux, Lyon and Monaco, the IUM International Business Days connect students with HR managers and recruiters from Europe such as Campari International, UBS, Salvatore Ferragamo, Ermenegildo Zegna, Honda, Frazer Yachts, Credit Agricole Corporate and Investment Bank, Barclays Wealth, HSBC, ING, Nestlé Waters, Nikko Asset management, Geox, Orange, Altran, Vodafone, Boston Consulting Group, Pricewaterhousecoopers, Puma, Richemont Group, Faconnable, Credit Foncier de Monaco, International Association of Athletics Federations, to name a few.
Master’s study trip Integrated in every Master curriculum, study trips are organized to immerse students in the reality of specific markets and sectors. In Geneva, Zurich, London, Paris, Milano, Brussels, Roma or Singapore, the students can explore local markets and meet top executives of prestigious companies.
33
33
During these days, themed workshops were also organized to highlight the specificities and opportunities of dynamic job market places.
masters.monaco.edu masters.monaco.edu
Monaco as your campus Monaco is internationally recognized as one of the most prosperous economic centers In Monaco, business is a way of life. Economic activity thrives with more than 4600 companies, many of which are subsidiaries of international companies. Low taxation encourages entrepreneurship and business development, especially in sectors such as banking, finance, tourism, and services. In Monaco you can make connections and build bridges right from the start, be it in the University or in the business community.
MSc 34
A unique Learning & Networking Experience
One of the safest places in the world
The appreciation of art and culture contributes to a well rounded education, paving the way to professional and personal success. Situated where the French and Italian Rivieras meet, Monaco is in a truly exceptional geographical location. World renowned as a center of business excellence, it has been at the heart of history, arts and culture for over 700 years. The Principality of Monaco is famous for its diverse international population with more than 100 nationalities represented. It provides the ideal backdrop for students to learn and grow in a truly multicultural environment, inside and outside the classroom.
35
masters.monaco.edu
Student Life Trips & Culture As an IUM student, you will be studying in one of the most dynamic and exciting cities in the world. Located in the heart of Monaco’s business center, students are only a short walk away from a wide variety of opportunities and attractions. In addition to making the most out of your time at IUM, you will also be able to explore different cities through trips organized by the Student Association. On previous excursions, students have experienced the Joie de Vivre in Paris, la Dolce Vita in Rome, and the Greatness of Prague’s bridges and cathedrals.
Provence Experience Trips to Prague, Spain,
Paris
Italy, ... Graduation Day
Another special event is the Christmas Ball, organized every year by IUM students, who display their talents through music, dance and many other activities.
MSc 36
A unique Learning & Networking Experience
Sports By becoming an IUM student, you will be encouraged to participate in a selection of indoor and outdoor sports, including tennis, ski, sailing, golf, running, volley-ball, squash, rugby, soccer or dance. This will not only keep you fit during your studies , but also allow you to explore Monaco through its many sports facilities. IUM has the best of both worlds: the mountains and the sea. Whether you are fond of sports that involve the sea, or you prefer hiking, you are in one of the most unique and fascinating environments that really does have it all. Indeed, studying is important but yet, the Student Association with the sports and social life makes the IUM experience complete.
Tennis
Sailing Golf Running Volley-ball Ski
Squash Rugby
Soccer Dance ... Social Involvement Projects with the Monegasque Red Cross
No Finish Line
Charity Fairs...
Networking Monaco is an exciting, vibrant and multicultural city. There are many social events, gatherings and happenings occuring throughout the year offering IUM students a rich and incomparable range of networking opportunities.
Model United Nations The Big Debate
International Business Days...
37
masters.monaco.edu
Admission Information Do you have what it takes to be a Master student at IUM? We strive to select a diverse student body, one that not only reflects a variety of backgrounds, cultures, and nationalities, but a wide range of personal interests and professional ambitions.
We recognize — and welcome — leadership that may be expressed in many forms, and look for evidence of your potential through a portfolio of experiences, initiatives, and accomplishments that you have had, reflecting leadership and capacity for intellectual and professional growth.
Admission Criteria
We seek students who are open-minded and who demonstrate a strong desire to study in their chosen sector with a clear understanding of their career aspiration. As a small cohort in a diversified group, we are looking for students who have the ability to proactively contribute to the Master experience.
Visit our website and complete your online application:
www.monaco.edu
MSc Through the Admission Process, we identify candidates who show academic excellence, international awareness, leadership ability and strong interpersonal skills.
Admission Documents Required Essays and Short questions A Bachelor Degree (transcripts required) Proof of English Proficiency 2 Letters of recommendation CV (resume) Passport or ID Card Photocopy 2 ID Pictures
38
For further information, call us:
+377 97 986 993/996 or send us an email:
admissions@monaco.edu Download our App:
Please note that the information contained within this brochure may be subject to change
From all over the world, we seek applicants with high potential who wish to share their talent and ambitions with their community.
Please note that the information contained within this brochure may be subject to change
A unique Learning & Networking Experience
39
masters.monaco.edu
International University of Monaco 2, avenue Albert II MC 98000 Monte-Carlo Principality of Monaco
Tel: +377.97.986.986 www.monaco.edu
MSc 40
The International University of Monaco is a partner of the INSEEC Group, one of the largest French educational institutions with campuses in Paris, Bordeaux, Lyon, French Alps, London and Chicago.