INSEEC MBA Luxury Brand Management, Food & Wine

TESTIMONIALS • STÉPHANIE BIABAUT, Marketing & Communication Manager

LVMH

HOTEL PARK HYATT PARIS-VENDÔME

The courses that I teach at the Master Luxury Brand Management serve as a personal enrichment, because they force me to look at what is happening elsewhere and to take a step back. I believe, too, that the students can profit from my experience of mobility, in terms of both geography and career advancement, in big groups like LVMH.

• PAUL DAWSON, Program Director LUXURY BRAND MANAGEMENT INSEEC MBA Stanford University, MA Cambridge University, MA University of California Berkeley Today’s luxury industry is undergoing a huge transformation as it responds to a changing world. Now more than ever, the world’s most prestigious brands need talented young managers with the passion and the vision to lead future development.

This program provides students not only with deep insights into the traditions and spirit of luxury but also with the practical skills needed to build brand equity and to anticipate emerging global trends.

The challenges facing the luxury industry today are greater than ever before, as new economic realities call into question existing growth assumptions. The Luxury Brand Management MBA will equip students for a life-long career in luxury and give them the opportunity to help shape the future of this exciting industry.

MBA LUXURY BRAND MANAGEMENT

• MARJORIE GALLIANO, Project Manager E-Business CHRISTIAN DIOR I always dreamed of working in the luxury industry. After a first sales internship at Louis Vuitton, I had the opportunity of doing a six months internship at Christian Dior. The practical knowledge that I had acquired through my studies allowed me to adapt easily to a tough environment. Immediately after obtaining my degree, I was fortunate to be hired on a long term contract.

I now work in the Marketing Department as E-Business Project Manager and I am in charge of developing sales via the Internet.

In today’s environment, where mastering new media and on-line marketing is essential, I am really thrilled to be working in a company where modern and traditional values of excellence coexist.

My experience as Manager, Marketing and Communication at Park Hyatt has been extremely rewarding.

Located close to the Place Vendôme, the Park Hyatt is the most prestigious property within the Park Hyatt group. Combining contemporary design and classic style, the hotel is truly a modern palace of our times, attracting an exclusive business and leisure clientele.

My principal mission as Marketing and Communication Manager is to develop internet promotions, specialized communications strategies and press and public relations activities.

The specialist skills I received at INSEEC have helped me immerse myself immediately in the dynamic and fast moving hospitality sector and to respond quickly and professionally to the rigorous demands of my job. The client service skills I had acquired during my studies have immediately been put to good use.

INSEEC taught me how to understand and anticipate client’s needs, a truly vital part of my job today.

• MARIE-JULIE BOYER, Sales Manager CHLOÉ INTERNATIONAL I did a six months internship at Cacharel, as assistant to the European Sales Director. This experience gave me the opportunity to demonstrate both my high level of commitment and my ability to work hard, and I was fortunate to be given the job of Global Sales Director, responsible for managing a team of four.

Now I am Sales Manager at Chloe International part of the Richemont Group, the world’s second largest luxury conglomerate. My role consists of managing and developing distribution networks in Russia, Eastern Europe, Scandinavia and Italy. I have been involved in developing relationships and establishing direct marketing actions with clients across the distributor network, including multibrand boutiques, department stores and independent franchises. Frequent travel, multicultural business contacts and daily use of English have contributed to a truly enriching professional experience.

My INSEEC studies gave me a solid theoretical foundation, which allowed me to get up to speed very rapidly at Cacharel.

For me it is a dream come true to be able to combine my personal taste for fashion with my professional work.

MBA LUXURY

MBA LUXURY BRAND MANAGEMENT, FOOD & WINE

A PROGRAM OF THE INSEEC GROUP founded in 1975 3 bases in France (Paris, Lyon, Bordeaux) Branches in the centre of London and an office in China (Beijing) Crédits photos • Photos credits : Dominique Lelann

• BENOÎT COLLARD, Development Director for Europe

12 Colleges in France Nearly 10,000 students 450 permanent teachers and business professionals More than 10,000 French and International business partners Around a hundred international agreements with universities and graduate schools abroad More than 30,000 Alumni

INSEEC PARIS

INSEEC BORDEAUX

CAMPUS INSEEC LONDON

10, rue Alibert 75010 Paris Tél. + 33 (01) 40 40 24 81

Hangar 18, Quai de Bacalan, CS9104 33070 Bordeaux Cedex Tél. + 33 (0) 5 56 00 73 87

110 Marylebone High Street London W1U 4RY UK Tél. + 44 (0) 20 74 67 24 22

Apply on line

masters.inseec-france.com Établissement d’Enseignement Supérieur Technique Privé

BRAND MANAGEMENT, FOOD & WINE A dynamic approach to the international business of luxury

PRESENTATION OF THE PROGRAM No longer the rarified domain of a privileged few, today’s international luxury industry is truly global in scope. More and more companies are looking for specialists to manage and grow luxury brands in an increasingly complex business environment.

This program, taught entirely in English (M2), provides the necessary skills to become a leader in international luxury management.

Highly international, the program welcomes participants from around the world and immerses them in the spirit and practicalities of all aspects of luxury.

The program combines in-depth insights into the cultural dimensions of luxury with practical courses on different industry segments and extensive analysis of existing and emerging consumers and markets.

Splitting their time between INSEEC’s Paris and Bordeaux campuses, students participate in a variety of Seminars taught by industry leaders, workshops run by recognized experts, and visits to leading companies. They develop a thorough understanding of both hands-on management tools as well as exclusive brand strategies across a broad range of luxury sectors. This comprehensive program is designed to equip students with the necessary global outlook, specialist understanding and management skills needed to become the future leaders of an exciting and increasingly global industry.

ENHANCE YOUR PROFESSIONAL SKILLS The objective of the program is to build students’ practical and professional skills. To achieve this, renowned experts bring their insights into the classroom and share their professional experience with students.

Various learning methods are used, including lectures, seminars, case studies and visits to well-known luxury companies.

In addition, students are expected to undertake an individual research project and to complete a five to six months internship.

These elements combine to provide the in-depth educational experience of the INSEEC Luxury Brand Management MBA.

The program duration is one or two years depending on applicant’s existing academic qualifications.

The first academic year (M1) is open to applicants who have successfully completed a three year university degree (Bac+3).

The second year (M2) curriculum is open to successful applicants with a four or five year university degree.

The admission procedure consists of a review of completed application forms, followed by an oral interview and aptitude tests.

ONE SCHOOL, TWO PRESTIGIOUS CITIES This program is organized around two recognized axes of prestige: Paris, epicenter and birthplace of luxury, and Bordeaux, world capital of fine wine.

After bac+4 / bac+5

Professional career

2

M2 program calendar Post-graduate students

O

N

D

J

F

After bac+3

Master’s 1

Master’s 2

A

M

J

J

A

S

Professional career MASTER’S 2 LUXURY BRAND MANAGEMENT, FOOD & WINE

Admission subject to performance in aptitude tests and interview

S

O

N

D

J

F

M

A

M

J

J

A

S

• 3 days in class, 2 days with company • Internship in France or overseas • Final thesis Some M1 classes are taught in English.

Open to students with a 4 year degree (Bac+4), this program is designed to immerse students in the spirit and practicalities of all aspects of luxury, and to equip them with the necessary skills to become the future leaders of an exciting and increasingly global industry.

COURSES PERSONAL DEVELOPMENT WORKSHOPS AND SEMINARS

All courses are taught in English.

• • • • • • • •

INTERNATIONAL MASTER’S 1

“ Become a professional with specialized skills in a competitive business ”

M

• 3 days in class, 2 days with company • Internship - 5 months • Thesis

M1 program calendar

TRULY INTERNATIONAL IN SCOPE The program is open to participants from around the world and fosters an international environment with students from different backgrounds and interests. Both recent university graduates and experienced industry professionals are welcome along with those who are seeking a career change.

The program (M2) is taught entirely in English and a high level of participation and interaction is encouraged from all participants.

ADMISSIONS

The Master’s 1 program allows students to broaden and strengthen their core business management skills including finance, management, marketing and strategic planning.

The program also introduces initial concepts of international management prior to further specialization at Master’s 2 level.

At least 50% of the program is taught in English, therefore a good level of spoken English is essential.

CORE COURSES • Gestion budgétaire et tableaux de bord • Business plan et création d’entreprise • Management et leadership • Stratégie d’entreprise • Marketing • Négociation • Anglais • Informatique • Business game SPECIALIZED COURSES • Marketing B to C • International business law • International marketing • Commerce international • Achats internationaux et logistique • Géopolitique et relations internationales • Financial & Accounting • Management

“ Preparing tomorrow’s leaders in an exciting and global business ”

A range of Workshops and Seminars is offered to facilitate participants’ personal and professional development. Topics include:

Presentation skills and report development Résumé preparation Networking skills Information technology Interview skills and self presentation Company visits Individual coaching and career development advice Seminars on current affairs and business trends

LUXURY BRAND MANAGEMENT • Introduction to prestige and luxury • International Marketing and Brand Management • Communication strategies in a global environment • Consumer behavior: an in-depth approach CORE BUSINESS SKILLS IN THE LUXURY INDUSTRY • Financial Management and Strategic Planning • Supply Chain Management • Legal and regulatory issues • Organization and Human Resources management • International negotiation strategy CHAMPAGNE, WINE AND SPIRITS MARKETING • Strategies of leading champagne, wine and spirits brands • Field trips • Champagne, wine and spirits marketing • Packaging design for champagne, wine and spirits KEY SECTORS IN THE LUXURY INDUSTRY • Fashion and Haute Couture • Luxury Accessories • Luxury Hospitality, Travel, and Gastronomy

PRESENTATION OF THE PROGRAM No longer the rarified domain of a privileged few, today’s international luxury industry is truly global in scope. More and more companies are looking for specialists to manage and grow luxury brands in an increasingly complex business environment.

This program, taught entirely in English (M2), provides the necessary skills to become a leader in international luxury management.

Highly international, the program welcomes participants from around the world and immerses them in the spirit and practicalities of all aspects of luxury.

The program combines in-depth insights into the cultural dimensions of luxury with practical courses on different industry segments and extensive analysis of existing and emerging consumers and markets.

Splitting their time between INSEEC’s Paris and Bordeaux campuses, students participate in a variety of Seminars taught by industry leaders, workshops run by recognized experts, and visits to leading companies. They develop a thorough understanding of both hands-on management tools as well as exclusive brand strategies across a broad range of luxury sectors. This comprehensive program is designed to equip students with the necessary global outlook, specialist understanding and management skills needed to become the future leaders of an exciting and increasingly global industry.

ENHANCE YOUR PROFESSIONAL SKILLS The objective of the program is to build students’ practical and professional skills. To achieve this, renowned experts bring their insights into the classroom and share their professional experience with students.

Various learning methods are used, including lectures, seminars, case studies and visits to well-known luxury companies.

In addition, students are expected to undertake an individual research project and to complete a five to six months internship.

These elements combine to provide the in-depth educational experience of the INSEEC Luxury Brand Management MBA.

The program duration is one or two years depending on applicant’s existing academic qualifications.

The first academic year (M1) is open to applicants who have successfully completed a three year university degree (Bac+3).

The second year (M2) curriculum is open to successful applicants with a four or five year university degree.

The admission procedure consists of a review of completed application forms, followed by an oral interview and aptitude tests.

ONE SCHOOL, TWO PRESTIGIOUS CITIES This program is organized around two recognized axes of prestige: Paris, epicenter and birthplace of luxury, and Bordeaux, world capital of fine wine.

After bac+4 / bac+5

Professional career

2

M2 program calendar Post-graduate students

O

N

D

J

F

After bac+3

Master’s 1

Master’s 2

A

M

J

J

A

S

Professional career MASTER’S 2 LUXURY BRAND MANAGEMENT, FOOD & WINE

Admission subject to performance in aptitude tests and interview

S

O

N

D

J

F

M

A

M

J

J

A

S

• 3 days in class, 2 days with company • Internship in France or overseas • Final thesis Some M1 classes are taught in English.

Open to students with a 4 year degree (Bac+4), this program is designed to immerse students in the spirit and practicalities of all aspects of luxury, and to equip them with the necessary skills to become the future leaders of an exciting and increasingly global industry.

COURSES PERSONAL DEVELOPMENT WORKSHOPS AND SEMINARS

All courses are taught in English.

• • • • • • • •

INTERNATIONAL MASTER’S 1

“ Become a professional with specialized skills in a competitive business ”

M

• 3 days in class, 2 days with company • Internship - 5 months • Thesis

M1 program calendar

TRULY INTERNATIONAL IN SCOPE The program is open to participants from around the world and fosters an international environment with students from different backgrounds and interests. Both recent university graduates and experienced industry professionals are welcome along with those who are seeking a career change.

The program (M2) is taught entirely in English and a high level of participation and interaction is encouraged from all participants.

ADMISSIONS

The Master’s 1 program allows students to broaden and strengthen their core business management skills including finance, management, marketing and strategic planning.

The program also introduces initial concepts of international management prior to further specialization at Master’s 2 level.

At least 50% of the program is taught in English, therefore a good level of spoken English is essential.

CORE COURSES • Gestion budgétaire et tableaux de bord • Business plan et création d’entreprise • Management et leadership • Stratégie d’entreprise • Marketing • Négociation • Anglais • Informatique • Business game SPECIALIZED COURSES • Marketing B to C • International business law • International marketing • Commerce international • Achats internationaux et logistique • Géopolitique et relations internationales • Financial & Accounting • Management

“ Preparing tomorrow’s leaders in an exciting and global business ”

A range of Workshops and Seminars is offered to facilitate participants’ personal and professional development. Topics include:

Presentation skills and report development Résumé preparation Networking skills Information technology Interview skills and self presentation Company visits Individual coaching and career development advice Seminars on current affairs and business trends

LUXURY BRAND MANAGEMENT • Introduction to prestige and luxury • International Marketing and Brand Management • Communication strategies in a global environment • Consumer behavior: an in-depth approach CORE BUSINESS SKILLS IN THE LUXURY INDUSTRY • Financial Management and Strategic Planning • Supply Chain Management • Legal and regulatory issues • Organization and Human Resources management • International negotiation strategy CHAMPAGNE, WINE AND SPIRITS MARKETING • Strategies of leading champagne, wine and spirits brands • Field trips • Champagne, wine and spirits marketing • Packaging design for champagne, wine and spirits KEY SECTORS IN THE LUXURY INDUSTRY • Fashion and Haute Couture • Luxury Accessories • Luxury Hospitality, Travel, and Gastronomy

PRESENTATION OF THE PROGRAM No longer the rarified domain of a privileged few, today’s international luxury industry is truly global in scope. More and more companies are looking for specialists to manage and grow luxury brands in an increasingly complex business environment.

This program, taught entirely in English (M2), provides the necessary skills to become a leader in international luxury management.

Highly international, the program welcomes participants from around the world and immerses them in the spirit and practicalities of all aspects of luxury.

The program combines in-depth insights into the cultural dimensions of luxury with practical courses on different industry segments and extensive analysis of existing and emerging consumers and markets.

Splitting their time between INSEEC’s Paris and Bordeaux campuses, students participate in a variety of Seminars taught by industry leaders, workshops run by recognized experts, and visits to leading companies. They develop a thorough understanding of both hands-on management tools as well as exclusive brand strategies across a broad range of luxury sectors. This comprehensive program is designed to equip students with the necessary global outlook, specialist understanding and management skills needed to become the future leaders of an exciting and increasingly global industry.

ENHANCE YOUR PROFESSIONAL SKILLS The objective of the program is to build students’ practical and professional skills. To achieve this, renowned experts bring their insights into the classroom and share their professional experience with students.

Various learning methods are used, including lectures, seminars, case studies and visits to well-known luxury companies.

In addition, students are expected to undertake an individual research project and to complete a five to six months internship.

These elements combine to provide the in-depth educational experience of the INSEEC Luxury Brand Management MBA.

The program duration is one or two years depending on applicant’s existing academic qualifications.

The first academic year (M1) is open to applicants who have successfully completed a three year university degree (Bac+3).

The second year (M2) curriculum is open to successful applicants with a four or five year university degree.

The admission procedure consists of a review of completed application forms, followed by an oral interview and aptitude tests.

ONE SCHOOL, TWO PRESTIGIOUS CITIES This program is organized around two recognized axes of prestige: Paris, epicenter and birthplace of luxury, and Bordeaux, world capital of fine wine.

After bac+4 / bac+5

Professional career

2

M2 program calendar Post-graduate students

O

N

D

J

F

After bac+3

Master’s 1

Master’s 2

A

M

J

J

A

S

Professional career MASTER’S 2 LUXURY BRAND MANAGEMENT, FOOD & WINE

Admission subject to performance in aptitude tests and interview

S

O

N

D

J

F

M

A

M

J

J

A

S

• 3 days in class, 2 days with company • Internship in France or overseas • Final thesis Some M1 classes are taught in English.

Open to students with a 4 year degree (Bac+4), this program is designed to immerse students in the spirit and practicalities of all aspects of luxury, and to equip them with the necessary skills to become the future leaders of an exciting and increasingly global industry.

COURSES PERSONAL DEVELOPMENT WORKSHOPS AND SEMINARS

All courses are taught in English.

• • • • • • • •

INTERNATIONAL MASTER’S 1

“ Become a professional with specialized skills in a competitive business ”

M

• 3 days in class, 2 days with company • Internship - 5 months • Thesis

M1 program calendar

TRULY INTERNATIONAL IN SCOPE The program is open to participants from around the world and fosters an international environment with students from different backgrounds and interests. Both recent university graduates and experienced industry professionals are welcome along with those who are seeking a career change.

The program (M2) is taught entirely in English and a high level of participation and interaction is encouraged from all participants.

ADMISSIONS

The Master’s 1 program allows students to broaden and strengthen their core business management skills including finance, management, marketing and strategic planning.

The program also introduces initial concepts of international management prior to further specialization at Master’s 2 level.

At least 50% of the program is taught in English, therefore a good level of spoken English is essential.

CORE COURSES • Gestion budgétaire et tableaux de bord • Business plan et création d’entreprise • Management et leadership • Stratégie d’entreprise • Marketing • Négociation • Anglais • Informatique • Business game SPECIALIZED COURSES • Marketing B to C • International business law • International marketing • Commerce international • Achats internationaux et logistique • Géopolitique et relations internationales • Financial & Accounting • Management

“ Preparing tomorrow’s leaders in an exciting and global business ”

A range of Workshops and Seminars is offered to facilitate participants’ personal and professional development. Topics include:

Presentation skills and report development Résumé preparation Networking skills Information technology Interview skills and self presentation Company visits Individual coaching and career development advice Seminars on current affairs and business trends

LUXURY BRAND MANAGEMENT • Introduction to prestige and luxury • International Marketing and Brand Management • Communication strategies in a global environment • Consumer behavior: an in-depth approach CORE BUSINESS SKILLS IN THE LUXURY INDUSTRY • Financial Management and Strategic Planning • Supply Chain Management • Legal and regulatory issues • Organization and Human Resources management • International negotiation strategy CHAMPAGNE, WINE AND SPIRITS MARKETING • Strategies of leading champagne, wine and spirits brands • Field trips • Champagne, wine and spirits marketing • Packaging design for champagne, wine and spirits KEY SECTORS IN THE LUXURY INDUSTRY • Fashion and Haute Couture • Luxury Accessories • Luxury Hospitality, Travel, and Gastronomy

TESTIMONIALS • STÉPHANIE BIABAUT, Marketing & Communication Manager

LVMH

HOTEL PARK HYATT PARIS-VENDÔME

The courses that I teach at the Master Luxury Brand Management serve as a personal enrichment, because they force me to look at what is happening elsewhere and to take a step back. I believe, too, that the students can profit from my experience of mobility, in terms of both geography and career advancement, in big groups like LVMH.

• PAUL DAWSON, Program Director LUXURY BRAND MANAGEMENT INSEEC MBA Stanford University, MA Cambridge University, MA University of California Berkeley Today’s luxury industry is undergoing a huge transformation as it responds to a changing world. Now more than ever, the world’s most prestigious brands need talented young managers with the passion and the vision to lead future development.

This program provides students not only with deep insights into the traditions and spirit of luxury but also with the practical skills needed to build brand equity and to anticipate emerging global trends.

The challenges facing the luxury industry today are greater than ever before, as new economic realities call into question existing growth assumptions. The Luxury Brand Management MBA will equip students for a life-long career in luxury and give them the opportunity to help shape the future of this exciting industry.

MBA LUXURY BRAND MANAGEMENT

• MARJORIE GALLIANO, Project Manager E-Business CHRISTIAN DIOR I always dreamed of working in the luxury industry. After a first sales internship at Louis Vuitton, I had the opportunity of doing a six months internship at Christian Dior. The practical knowledge that I had acquired through my studies allowed me to adapt easily to a tough environment. Immediately after obtaining my degree, I was fortunate to be hired on a long term contract.

I now work in the Marketing Department as E-Business Project Manager and I am in charge of developing sales via the Internet.

In today’s environment, where mastering new media and on-line marketing is essential, I am really thrilled to be working in a company where modern and traditional values of excellence coexist.

My experience as Manager, Marketing and Communication at Park Hyatt has been extremely rewarding.

Located close to the Place Vendôme, the Park Hyatt is the most prestigious property within the Park Hyatt group. Combining contemporary design and classic style, the hotel is truly a modern palace of our times, attracting an exclusive business and leisure clientele.

My principal mission as Marketing and Communication Manager is to develop internet promotions, specialized communications strategies and press and public relations activities.

The specialist skills I received at INSEEC have helped me immerse myself immediately in the dynamic and fast moving hospitality sector and to respond quickly and professionally to the rigorous demands of my job. The client service skills I had acquired during my studies have immediately been put to good use.

INSEEC taught me how to understand and anticipate client’s needs, a truly vital part of my job today.

• MARIE-JULIE BOYER, Sales Manager CHLOÉ INTERNATIONAL I did a six months internship at Cacharel, as assistant to the European Sales Director. This experience gave me the opportunity to demonstrate both my high level of commitment and my ability to work hard, and I was fortunate to be given the job of Global Sales Director, responsible for managing a team of four.

Now I am Sales Manager at Chloe International part of the Richemont Group, the world’s second largest luxury conglomerate. My role consists of managing and developing distribution networks in Russia, Eastern Europe, Scandinavia and Italy. I have been involved in developing relationships and establishing direct marketing actions with clients across the distributor network, including multibrand boutiques, department stores and independent franchises. Frequent travel, multicultural business contacts and daily use of English have contributed to a truly enriching professional experience.

My INSEEC studies gave me a solid theoretical foundation, which allowed me to get up to speed very rapidly at Cacharel.

For me it is a dream come true to be able to combine my personal taste for fashion with my professional work.

MBA LUXURY

MBA LUXURY BRAND MANAGEMENT, FOOD & WINE

A PROGRAM OF THE INSEEC GROUP founded in 1975 3 bases in France (Paris, Lyon, Bordeaux) Branches in the centre of London and an office in China (Beijing) Crédits photos • Photos credits : Dominique Lelann

• BENOÎT COLLARD, Development Director for Europe

12 Colleges in France Nearly 10,000 students 450 permanent teachers and business professionals More than 10,000 French and International business partners Around a hundred international agreements with universities and graduate schools abroad More than 30,000 Alumni

INSEEC PARIS

INSEEC BORDEAUX

CAMPUS INSEEC LONDON

10, rue Alibert 75010 Paris Tél. + 33 (01) 40 40 24 81

Hangar 18, Quai de Bacalan, CS9104 33070 Bordeaux Cedex Tél. + 33 (0) 5 56 00 73 87

110 Marylebone High Street London W1U 4RY UK Tél. + 44 (0) 20 74 67 24 22

Apply on line

masters.inseec-france.com Établissement d’Enseignement Supérieur Technique Privé

BRAND MANAGEMENT, FOOD & WINE A dynamic approach to the international business of luxury

TESTIMONIALS • STÉPHANIE BIABAUT, Marketing & Communication Manager

LVMH

HOTEL PARK HYATT PARIS-VENDÔME

The courses that I teach at the Master Luxury Brand Management serve as a personal enrichment, because they force me to look at what is happening elsewhere and to take a step back. I believe, too, that the students can profit from my experience of mobility, in terms of both geography and career advancement, in big groups like LVMH.

• PAUL DAWSON, Program Director LUXURY BRAND MANAGEMENT INSEEC MBA Stanford University, MA Cambridge University, MA University of California Berkeley Today’s luxury industry is undergoing a huge transformation as it responds to a changing world. Now more than ever, the world’s most prestigious brands need talented young managers with the passion and the vision to lead future development.

This program provides students not only with deep insights into the traditions and spirit of luxury but also with the practical skills needed to build brand equity and to anticipate emerging global trends.

The challenges facing the luxury industry today are greater than ever before, as new economic realities call into question existing growth assumptions. The Luxury Brand Management MBA will equip students for a life-long career in luxury and give them the opportunity to help shape the future of this exciting industry.

MBA LUXURY BRAND MANAGEMENT

• MARJORIE GALLIANO, Project Manager E-Business CHRISTIAN DIOR I always dreamed of working in the luxury industry. After a first sales internship at Louis Vuitton, I had the opportunity of doing a six months internship at Christian Dior. The practical knowledge that I had acquired through my studies allowed me to adapt easily to a tough environment. Immediately after obtaining my degree, I was fortunate to be hired on a long term contract.

I now work in the Marketing Department as E-Business Project Manager and I am in charge of developing sales via the Internet.

In today’s environment, where mastering new media and on-line marketing is essential, I am really thrilled to be working in a company where modern and traditional values of excellence coexist.

My experience as Manager, Marketing and Communication at Park Hyatt has been extremely rewarding.

Located close to the Place Vendôme, the Park Hyatt is the most prestigious property within the Park Hyatt group. Combining contemporary design and classic style, the hotel is truly a modern palace of our times, attracting an exclusive business and leisure clientele.

My principal mission as Marketing and Communication Manager is to develop internet promotions, specialized communications strategies and press and public relations activities.

The specialist skills I received at INSEEC have helped me immerse myself immediately in the dynamic and fast moving hospitality sector and to respond quickly and professionally to the rigorous demands of my job. The client service skills I had acquired during my studies have immediately been put to good use.

INSEEC taught me how to understand and anticipate client’s needs, a truly vital part of my job today.

• MARIE-JULIE BOYER, Sales Manager CHLOÉ INTERNATIONAL I did a six months internship at Cacharel, as assistant to the European Sales Director. This experience gave me the opportunity to demonstrate both my high level of commitment and my ability to work hard, and I was fortunate to be given the job of Global Sales Director, responsible for managing a team of four.

Now I am Sales Manager at Chloe International part of the Richemont Group, the world’s second largest luxury conglomerate. My role consists of managing and developing distribution networks in Russia, Eastern Europe, Scandinavia and Italy. I have been involved in developing relationships and establishing direct marketing actions with clients across the distributor network, including multibrand boutiques, department stores and independent franchises. Frequent travel, multicultural business contacts and daily use of English have contributed to a truly enriching professional experience.

My INSEEC studies gave me a solid theoretical foundation, which allowed me to get up to speed very rapidly at Cacharel.

For me it is a dream come true to be able to combine my personal taste for fashion with my professional work.

MBA LUXURY

MBA LUXURY BRAND MANAGEMENT, FOOD & WINE

A PROGRAM OF THE INSEEC GROUP founded in 1975 3 bases in France (Paris, Lyon, Bordeaux) Branches in the centre of London and an office in China (Beijing) Crédits photos • Photos credits : Dominique Lelann

• BENOÎT COLLARD, Development Director for Europe

12 Colleges in France Nearly 10,000 students 450 permanent teachers and business professionals More than 10,000 French and International business partners Around a hundred international agreements with universities and graduate schools abroad More than 30,000 Alumni

INSEEC PARIS

INSEEC BORDEAUX

CAMPUS INSEEC LONDON

10, rue Alibert 75010 Paris Tél. + 33 (01) 40 40 24 81

Hangar 18, Quai de Bacalan, CS9104 33070 Bordeaux Cedex Tél. + 33 (0) 5 56 00 73 87

110 Marylebone High Street London W1U 4RY UK Tél. + 44 (0) 20 74 67 24 22

Apply on line

masters.inseec-france.com Établissement d’Enseignement Supérieur Technique Privé

BRAND MANAGEMENT, FOOD & WINE A dynamic approach to the international business of luxury