LONDON MSc & MBA PROGRAMMES
ABOUT LONDON INSEEC London is an ideal location to gain insight and perspective on Europe and the world. London is undeniably a major financial centre for international business, and it is one of three command centres for the global economy. The city also offers one of the world’s finest cultural centres, with over 200 museums (twice as many as Paris or New York), many of them free to visit. And of course London has an enviably vibrant social scene. As the world’s most international city, London is also the perfect place to give your career a boost for today’s job market, where language skills, cultural literacy, and an international perspective on business know-how are essential assets.
ABOUT OUR CAMPUS INSEEC London is located in the stylish heart of Marylebone Village, which is ideally located between Regent’s and Hyde Parks. Our Campus is also walking distance from such tourist attractions as Baker Street, home to the famous character Sherlock Holmes, and Oxford Street, world famous for its shopping. This location in Central London is an ideal base for exploring the commercial and cultural highlights of the capital. The campus boasts a range of great facilities for our students: a student lounge and kitchen area, a professional TV studio, a sound editing studio, a PC lab, a Mac lab and well-equipped, modern classrooms.
About INSEEC Founded in Bordeaux in 1975, Groupe INSEEC is currently France’s leading private higher education provider. Based on its four departments – Management, Communication, Executive Education and Research – it has over time developed expertise in the fields of Marketing, Finance, Customer Relations, Luxury, Health, Sport and Languages. Through its schools in four French cities (Paris, Bordeaux, Lyon and Chambéry), as well as in Geneva, Monaco, London, Chicago and San Francisco, and using an innovative e-learning campus, it offers the following first degree and continuing education programmes: Bachelors, Masters of Science, MBA and DBA in a wide variety of fields and specializations such as: Finance, International Business, Digital Marketing, Advertising, Design, Fashion, Wine & Spirits, Hospitality, Event…
INSEEC LONDON MSc & MBA PROGRAMMES Our MSc & MBA programmes include an average of 300 hours of course delivery over 17 to 24 weeks, three to four days a week, followed by a six-month internship. Cutting-edge courses delivered by successful practitioners are bolstered by live briefs and projects. This experiential learning ensures that our graduates hit the job market running. CORPORATE FINANCE & INVESTMENT BANKING This programme gives you the opportunity to specialise in corporate finance, and prepares you for an international career in financial and banking organisations. Core modules covering Corporate Finance and Investment Banking-related topics will help you acquire an understanding of the owners and senior management of the corporate entity and their relationships with the investment and commercial banks, also known as the “sell side” ecosystem in investment banking.
INVESTMENT MANAGEMENT & PRIVATE EQUITY This programme gives you the opportunity to specialise in investment management, and prepares you for an international career in finance. Core modules covering Investment Management and Private Equity focus on the perspectives of the shareholders, investors and institutional asset managers, also known as the “buy side” ecosystem in investment banking / asset management, helping you acquire the skills you need for numerous possible careers, including portfolio management, risk management, and trading.
BUSINESS INNOVATION & ENTREPRENEURSHIP This programme, delivered in the heart of the fast-growing entrepreneurial hub of London, provides general management courses together with highly-specialized modules in the areas of Innovation, Strategy and Entrepreneurship. It is designed to provide you with valuable insight and tools to design, build, and oversee development projects, which gives you an excellent basis to pursue a variety of careers: starting up your own business, taking over a family business, bringing innovation to large multi-nationals, or working as a business consultant.
INTERNATIONAL BUSINESS MANAGEMENT This programme will strengthen your critical understanding of management, strategy, and international business. Core and specialized modules will give you the tools and techniques to succeed in an increasingly multinational business environment. The experience is underpinned throughout with real-life case studies, improving your ability to analyse complex issues, think critically and communicate effectively, the very skills necessary to give you an edge in an increasingly dynamic and competitive global business environment.
INTERNATIONAL BRAND STRATEGY & MARKETING Brand Strategy is the emblematic job of marketing communication agencies and is carried out by account executives and planners. Account planners handle one or several accounts worth million euros. This programme, entirely delivered in English, has been built by INSEEC School of Communication and its partner in London: the School of Communication Art (SCA).
DIGITAL MARKETING & SOCIAL MEDIA This programme aims to fast track your digital marketing career in Europe’s digital capital. You will gain skills, technical expertise, and insights into the environment and tools of digital marketing through cutting-edge, practically minded courses delivered by successful practitioners and accomplished lecturers. This learning experience will open doors to a wide variety of careers in the digital marketing field, giving students a firm grounding in the marketing principles and online strategies needed to attract customers in the internet age.
ADVERTISING & PUBLIC RELATIONS The advertising and PR sector employs thousands of people working on behalf of inter-professional groups, NGOs, unions, economic and industrial sectors. Students are immersed in the world of public relations and political communication. They learn the machinery of political decisions and how to make sure that the interests of one group are duly defended. This programme is intended for students with an initial training in marketing, communication and public speaking skills. It requires fluency in English and French.
ART DIRECTION & CREATIVE THINKING This programme takes place in a world-renowned and influential pole of Advertising. It aims at familiarizing our students with British creative thinking. INSEEC students share part of their programme with students of the School of Communication Arts (SCA), one of the hottest establishments of its kind in terms of creative strategy.
FILM & MEDIA PRODUCTION This programme allows students to complete their studies in London, a city that gathers a large number of international companies specialized in audiovisual production. This programme teaches the different aspects of film and media production, and the legal, financial and technical constraints of this particulary industry. After completing this programme, graduates work in production, broadcasting and publishing companies (movies, TV programmes, video games, etc.).
SOME OF OUR FACULTY Joe Ponsonby – Mentor Investment Management & Private Equity Joe is the founder and managing director of Levare CorpFin Ltd. He has over 18 years of experience in investment banking and strategy consulting, advising a wide range of public and private companies across a number of industry sectors and geographies. Prior to founding Levare CorpFin Ltd., Joe spent three years at Deutsche Bank, and as a Vice President was instrumental in building the European team for Deutsche Bank.
Serge Vidal – Mentor Corporate Finance & Investment Banking Serge has over 15 years of experience in accounting and investment banking at leading firms and has delivered courses for global financial institutions in the City of London and around the world, in areas that include Corporate Finance, Valuation (Industrials and Banks), Financial Modeling, M&A, LBO and Financial Accounting. Serge was involved in the EUR 20 billion public offer of Crédit Lyonnais by Crédit Agricole, one of the largest European banking transactions. Recently, Serge was a Director in the Investment Banking department of Commercial International Bank (CIB), the largest non-government bank in Egypt.
Jo Lynn – Mentor Advertising & Public Relations Jo is an experienced PR consultant and trainer in public relations. She started her career in Fleet Street before being headhunted in PR and worked for some of the best PR agencies in the world such as Burson Marsteller, Good Relations and Lynne Franks before setting up on her own. She has worked on many big food accounts such as NutraSweet but her general client experience is vast and includes many Blue Chip brands such as Coca-Cola, Tesco and Weight Watchers. Jo still retains clients and also trains Board Directors of Public Relations companies and private businesses.
Mike Abeyta – Mentor Business Innovation & Entrepreneurship and International Business Management Michael is a serial entrepreneur, and brings much early-stage start up experience from Silicon Valley to the UK and Europe. He managed a $40mm product line in the semiconductor software design industry, founded a company in the early days of electronic publishing, and became the first product manager for a shopping engine company, later acquired by Yahoo! He subsequently moved to London from San Francisco and managed business development for Yahoo! Search Marketing in London. Most recently he co-founded Akesios Search Analytics, and conducts deal-screening and due diligence for angel investment networks.
Iris Lamprecht – Mentor Art Direction and Film & Media Production After finishing her MA in Media Studies and PR at the University of Vienna, Iris went on to work in the film industry in New Zealand on local as well as Hollywood productions. She was also the Co-ordinator of the Wellington Fringe Film Festival. In 2007, she started working as a Social Media Consultant. Combining her enthusiasm for both communication and film, she initiated the development of filmtiki. At filmtiki, Iris develops communication strategies for clients, holds workshops, develops new courses on Social Media marketing and distribution, and writes and produces videos and multimedia installations.
Arthur Perez – Mentor International Brand Strategy Arthur has a variety of strategic skills he learnt by working on a wide range of brands and agencies across both France and the UK. After graduating from Sup de Pub in Brand Strategy, he started his career as a strategist at Havas Worldwide Paris on EDF before moving to London where he worked at BD Network and won creative and effectiveness awards for Billington’s Sugar. Arthur is now planner at Kitcatt Nohr. He strives to understand what makes people tick to change their behaviours and believes in the power of creativity when used with a purpose.
Jon Henwood – Mentor Digital Marketing & Social Media Jon owns and runs a digital marketing agency, The Web Marketing Agency. Jon studied Multimedia Design and Production at City Varsity in Cape Town. He set up in Cape Town as a small digital and print design and development media agency in 2004. Following four successful years Jon moved to London in order to establish his agency, then known as 73dpi, in the United Kingdom. Today Jon focuses on business development, design, digital marketing strategies and project management.
London is an amazing city. People are very friendly, respectful and welcoming. On campus, classes were very interesting, the majority of teachers being practitioners. At the end of the semester I had the opportunity to do my internship at Deloitte in Paris and was hired thereafter. INSEEC prepared me a lot for my training and I highly recommend going to study in London because it provides a significant added value and opens your mind to the world around us.
AUDREY C. Corporate Finance & Investment Banking 2014 The semester began with a total immersion in British culture which starts with a guided city tour and also courses about cinema, music, culture and history of London. This cultural knowledge has been very useful for the live brief competition. The teachers were really amazing, I met some great people with whom I am still in touch. Many of these inspiring lecturers have their own businesses. London is truly a wonderful place to live, work and experience things! Those six months on campus were amazing, and now that I have found an internship here, I see it’s just the beginning of a very exciting experience.
CAMILLE T. Digital Marketing & Social Media 2014 I definitely recommend this programme, especially if you want to start your career abroad. The courses were relevant and the many guest lectures we had were always targeted. We also visited agencies which showed us the professional work environment and gave us key contacts.
CHARLES M. Advertising & Public Relations 2014
Being a passionate creative, I wanted to open my mind to the world, that’s why doing an internship in London was so important to me. In London, the recruitment process is completely different from the French system. Your personality and your experiences are more important than anything else. I advise you to never give up, if you are persevering and daring, you’ll get what you want. Finding an internship in London is a challenge, but at the end it’s worth it. So go for it to have a great experience which will be a game-changer in your professional career.
FANNY D. Art Direction & Creative Thinking 2014 I am very happy that I chose the Business Innovation & Entrepreneurship programme at the INSEEC London campus. After having studied International Management and Corporate Finance, I seized the opportunity to learn about innovation and how to set up my own company. The lecturers are practitioners, which is a great advantage for us. It is their passion and experience that helps us to become more confident and savvy about seeking opportunities. This programme has helped me think more creatively and critically. I really believe I am in the right place, at the right moment, with the right people.
YANN M. Business Innovation & Entrepreneurship 2015 I had always wanted to travel and work abroad, and INSEEC London allowed me to highlight the international dimension of my CV. London was the ideal location for my Master’s programme – lecturers come from a wide variety of backgrounds, and they help you build your career. Students and teachers alike gave 100% in our class projects. I’m now working full-time in London – what better way to kick off my international career?
ALEXANDRE P. International Business Management 2014
ADMISSIONS PROCESS You can apply online at inseec.com REQUIREMENTS: 15116-12/14
a 3-year degree for M1 admission a 4-year degree for M2 admission Transcripts, CV, Proof of English proficiency Answers to short questions, Letter of recommendation Admission interview For more information, contact our International Admissions team at: internationaladmissions@inseec.com
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