MBA Programs in Communication & Advertising

SPECIALIZED MBA PROGRAMS IN COMMUNICATION 1 OR 2 YEAR-PROGRAMS

INSEEC.COM

MBA PROGRAMS

IN COMMUNICATION & ADVERTISING GENEVA

SAN FRANCISCO

LONDON

PARIS

LOCATIONS

Digital Marketing & Social Media

This programme, delivered in the heart of London, aims to fast track graduates’ digital marketing career in Europe’s digital capital. Students will gain skills, technical expertise, and insights into the environment and tools of digital marketing through cutting-edge, practically minded courses delivered by successful practitioners and accomplished lecturers. This learning experience will open doors to a wide variety of careers in the digital marketing field, giving students a firm grounding in the marketing principles and online strategies needed to attract customers in the internet age.

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Luxury Marketing

France is one of the world leaders in the luxury goods industry, whether in cosmetics, fashion, fashion accessories, food, etc. This program trains students to define a corporate business strategy and to coordinate the implementation of marketing and communication actions using the specific codes that belong to the luxury sector.

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Brand Strategy is the emblematic job of marketing communication agencies. This program is designed for future account executives, account planners and product managers who wish to benefit from an international experience in an English-speaking environment. The course includes several agency visits and two competitions where both strategic thinking and creativity come into play.

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International Brand Strategy & Marketing

Advertising & Public Relations

London is the city that concentrates the largest advertising agencies in Europe. Following this training, students are immersed in the world of public relations. This MBA is intended for students with an initial training in marketing communications, language fluency in English and French and public speaking skills.

Communications, PR & Lobbying

This program prepares students for brand management, new market entry planning and execution, strategic messaging, public relations and lobbying for international markets.

Art Direction & Creative Thinking

This program in Art Direction aims at familiarizing creative students with Anglo-American creative thinking. Entirely taught in English, it takes place in two world-renowned and influential poles of advertising. INSEEC students follow part of the program with School of Communication Arts students in London and Harrington College of Design students in Chicago.

INSEEC ALSO DELIVERS MBA PROGAMS IN COMMUNICATION & ADVERTISING IN FRENCH: • Management de la Communication Événementielle

• Marketing & Data Management

• Marketing & Management du Luxe

• Journalisme, Brand Content & Médias Sociaux

• Stratégie des Marques & Planning Strategique

• Web Management, Marketing Digital & Réseaux Sociaux

• Stratégie des Médias & Achat d’Espace

• Communication Institutionnelle & Stratégies d’Influence

• Direction Artistique & Creative Thinking

• Création Publicitaire & Communication Visuelle

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PROGRAM STRUCTURE

INSEEC MBA in Communication & Advertising follow the schedules below:

M1 Sept

Oct

■ Courses

Nov

Dec

Jan

■ Full-time internship

Feb

March

April

May

June

July

Sept

Oct

Nov

Dec

Jan

Feb

Oct

Nov

Dec

Jan

Feb

April

May

June

July

Aug

Sept

April

May

June

July

Aug

Sept

■ Defense

M2 SPRING INTAKE (MARCH) FRANCE March

April

May

June

July

■ Courses and internship alternating

Aug

Sept

■ Defense

LONDON/CHICAGO March

April

■ Courses

May

June

July

■ Full-time internship

Aug

Sept

■ Defense

M2 FALL INTAKE (SEPTEMBER) FRANCE Sept

Oct

Nov

Dec

Jan

■ Courses and internship alternating

Feb

March

■ Defense

LONDON/CHICAGO Sept

Oct

■ Courses

Nov

Dec

Jan

■ Full-time internship

Feb

March

■ Defense

M1+M2 FRANCE Sept

Oct

■ Courses

Nov

Dec

Jan

Feb

March

■ Courses and internship alternating

April

May

June

July

Aug

Sept

Oct

Nov

Dec

Jan

Feb

March

Nov

Dec

Jan

Feb

March

■ Defense

LONDON/CHICAGO Sept

Oct

■ Courses

Nov

Dec

Jan

■ Full-time internship

Feb

March

April

May

June

July

Aug

Sept

Oct

May

June

July

Aug

Sept

Oct

Nov

■ Defense

GENEVA Oct

Nov

■ Courses

Dec

Jan

Feb

March

■ Research paper or internship

April

■ Defense

ADMISSION PROCESS • YOU CAN APPLY ONLINE AT INSEEC.COM • REQUIREMENTS: a 3-year degree for M1 admission, a 4-year degree for M2 admission • DOCUMENTS REQUIRED: 2 Photos, copy of ID, Transcripts, a Résumé, Answers to short questions, Letter of Recommendation (Academic or Professional), Proof of English Proficiency • ADMISSION INTERVIEW • More information at: internationaladmissions@inseec.com

INSEEC IN A FEW WORDS‌ Founded in 1975 in Bordeaux, INSEEC has developed over the past 40 years into a group of 16 schools, offering generalist and specialist programs in Management and Communication, on 9 campuses in Europe and the United States and online.

Located in the heart of vibrant cities such as Paris, London and San Francisco, by the seaside like in Monaco or Bordeaux or close to French Alps in Lyon or ChambĂŠry, INSEEC provides its 15,000 students the opportunity to study from Bachelor to MSc, MBA or DBA, settling itself as an uncontested leader in the French Private Higher Education sector.

INSEEC: CAMPUSES IN EXCEPTIONAL CITIES

SUP DE PUB 31 quai de Seine • 75019 Paris FRANCE PARIS

BORDEAUX

LYON

CAMPUS IN LONDON INSEEC 32 Aybrook Street • London, W1U 4AW UNITED KINGDOM

CAMPUS IN SAN FRANCISCO CHAMBÉRY

GENÈVE

MONACO

INSEEC 180 Sansome Street, Suite 800 California 94104 San Francisco UNITED STATES OF AMERICA

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CAMPUS IN PARIS

© photos : Fotolia, Nicolas Spuhler

INSEEC MBA IN COMMUNICATION CAMPUSES

CAMPUS IN GENEVA CREA Route des Acacias 43 • 1227 Genève SUISSE SAN FRANCISCO

SHANGHAI

16028-12/15

LONDON

INFORMATION & ADMISSION

INSEEC.COM

internationaladmissions@inseec.com

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