SPECIALIZED MBA PROGRAMS IN COMMUNICATION 1 OR 2 YEAR-PROGRAMS
INSEEC.COM
MBA PROGRAMS
IN COMMUNICATION & ADVERTISING GENEVA
SAN FRANCISCO
LONDON
PARIS
LOCATIONS
Digital Marketing & Social Media
This programme, delivered in the heart of London, aims to fast track graduates’ digital marketing career in Europe’s digital capital. Students will gain skills, technical expertise, and insights into the environment and tools of digital marketing through cutting-edge, practically minded courses delivered by successful practitioners and accomplished lecturers. This learning experience will open doors to a wide variety of careers in the digital marketing field, giving students a firm grounding in the marketing principles and online strategies needed to attract customers in the internet age.
• • • •
Luxury Marketing
France is one of the world leaders in the luxury goods industry, whether in cosmetics, fashion, fashion accessories, food, etc. This program trains students to define a corporate business strategy and to coordinate the implementation of marketing and communication actions using the specific codes that belong to the luxury sector.
•
Brand Strategy is the emblematic job of marketing communication agencies. This program is designed for future account executives, account planners and product managers who wish to benefit from an international experience in an English-speaking environment. The course includes several agency visits and two competitions where both strategic thinking and creativity come into play.
• •
International Brand Strategy & Marketing
Advertising & Public Relations
London is the city that concentrates the largest advertising agencies in Europe. Following this training, students are immersed in the world of public relations. This MBA is intended for students with an initial training in marketing communications, language fluency in English and French and public speaking skills.
Communications, PR & Lobbying
This program prepares students for brand management, new market entry planning and execution, strategic messaging, public relations and lobbying for international markets.
Art Direction & Creative Thinking
This program in Art Direction aims at familiarizing creative students with Anglo-American creative thinking. Entirely taught in English, it takes place in two world-renowned and influential poles of advertising. INSEEC students follow part of the program with School of Communication Arts students in London and Harrington College of Design students in Chicago.
INSEEC ALSO DELIVERS MBA PROGAMS IN COMMUNICATION & ADVERTISING IN FRENCH: • Management de la Communication Événementielle
• Marketing & Data Management
• Marketing & Management du Luxe
• Journalisme, Brand Content & Médias Sociaux
• Stratégie des Marques & Planning Strategique
• Web Management, Marketing Digital & Réseaux Sociaux
• Stratégie des Médias & Achat d’Espace
• Communication Institutionnelle & Stratégies d’Influence
• Direction Artistique & Creative Thinking
• Création Publicitaire & Communication Visuelle
•
•
•
•
PROGRAM STRUCTURE
INSEEC MBA in Communication & Advertising follow the schedules below:
M1 Sept
Oct
■ Courses
Nov
Dec
Jan
■ Full-time internship
Feb
March
April
May
June
July
Sept
Oct
Nov
Dec
Jan
Feb
Oct
Nov
Dec
Jan
Feb
April
May
June
July
Aug
Sept
April
May
June
July
Aug
Sept
■ Defense
M2 SPRING INTAKE (MARCH) FRANCE March
April
May
June
July
■ Courses and internship alternating
Aug
Sept
■ Defense
LONDON/CHICAGO March
April
■ Courses
May
June
July
■ Full-time internship
Aug
Sept
■ Defense
M2 FALL INTAKE (SEPTEMBER) FRANCE Sept
Oct
Nov
Dec
Jan
■ Courses and internship alternating
Feb
March
■ Defense
LONDON/CHICAGO Sept
Oct
■ Courses
Nov
Dec
Jan
■ Full-time internship
Feb
March
■ Defense
M1+M2 FRANCE Sept
Oct
■ Courses
Nov
Dec
Jan
Feb
March
■ Courses and internship alternating
April
May
June
July
Aug
Sept
Oct
Nov
Dec
Jan
Feb
March
Nov
Dec
Jan
Feb
March
■ Defense
LONDON/CHICAGO Sept
Oct
■ Courses
Nov
Dec
Jan
■ Full-time internship
Feb
March
April
May
June
July
Aug
Sept
Oct
May
June
July
Aug
Sept
Oct
Nov
■ Defense
GENEVA Oct
Nov
■ Courses
Dec
Jan
Feb
March
■ Research paper or internship
April
■ Defense
ADMISSION PROCESS • YOU CAN APPLY ONLINE AT INSEEC.COM • REQUIREMENTS: a 3-year degree for M1 admission, a 4-year degree for M2 admission • DOCUMENTS REQUIRED: 2 Photos, copy of ID, Transcripts, a Résumé, Answers to short questions, Letter of Recommendation (Academic or Professional), Proof of English Proficiency • ADMISSION INTERVIEW • More information at: internationaladmissions@inseec.com
INSEEC IN A FEW WORDS‌ Founded in 1975 in Bordeaux, INSEEC has developed over the past 40 years into a group of 16 schools, offering generalist and specialist programs in Management and Communication, on 9 campuses in Europe and the United States and online. Located in the heart of vibrant cities such as Paris, London and San Francisco, by the seaside like in Monaco or Bordeaux or close to French Alps in Lyon or ChambÊry, INSEEC provides its 15,000 students the opportunity to study from Bachelor to MSc, MBA or DBA, settling itself as an uncontested leader in the French Private Higher Education sector.
INSEEC: CAMPUSES IN EXCEPTIONAL CITIES
SUP DE PUB 31 quai de Seine • 75019 Paris FRANCE PARIS
BORDEAUX
LYON
CAMPUS IN LONDON INSEEC 32 Aybrook Street • London, W1U 4AW UNITED KINGDOM
CAMPUS IN SAN FRANCISCO CHAMBÉRY
GENÈVE
MONACO
INSEEC 180 Sansome Street, Suite 800 California 94104 San Francisco UNITED STATES OF AMERICA
Non-contractual document - All rights reserved.
CAMPUS IN PARIS
© photos : Fotolia, Nicolas Spuhler
INSEEC MBA IN COMMUNICATION CAMPUSES
CAMPUS IN GENEVA CREA Route des Acacias 43 • 1227 Genève SUISSE SAN FRANCISCO
SHANGHAI
16028-12/15
LONDON
INFORMATION & ADMISSION
INSEEC.COM
internationaladmissions@inseec.com
INSEEC IS MEMBER OF :