Instituto LeBlu's presentation

www.InstitutoLeBlu.com

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Instituto LeBlu is specialized in Marketing and Company Communications Strategies and tactics.

The Team of Instituto LeBlu is formed by management specialists, marketers, scientists, financial analysts and journalists that work with the different media outlets on a daily basis.

Instituto LeBlu is a company devoted to the design and development of tactics and strategies of Marketing and Communications that applies Strategic Planning as the touchstone.

Our difference lies in our Vision: a Multidisciplinary and highly experienced Team which is at the foundation of Instituto LeBlu. Our Global Vision allows us to define a distinct strategic focus which differs from the Classical Conception of PR & Communications. We approach every project as it is: unique

A multidisciplinary team that applies Strategic Planning as the touchstone.

Instituto LeBlu is an independent Marketing and Communications Agency run by a Multidisciplinary team that gathers Integrity, Talent and Experience.

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Business leaders with demonstrated abilities operating in a fast paced, highly competitive environment.

Have been characterized as Regional strategy experts managing crossfunctional, cross-cultural teams and building strategic partnerships, global distribution and OEM networks.

Deploy astute political judgment to involve all relevant stakeholders in conflict caused by change and major decisions to foster maximum buy-in and minimum resistance.

Multinational experiencie Business development Start-ups Re-engineering Mergers & Acquisitions Financial management Team builder Leadership Big-ticket sales Market Planning Price Policy design Promotional Strategy design Commercial Strategy design Proximity Marketing Market research Product positioning Crisis management

Delegate and monitor progress of broad objectives to multidisciplinary and crosscultural teams. Encourage informed risk-taking and coach uncertainty management.

Develop and maintain a system of activity and communication which ensures hands-on approach. Lead by example, providing clear expectations and direction. Instill a performance-based culture and emphasize mutual respect.

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Renowned experts in tactics and strategies and Communicational processes in different business Sectors, 'bartering', sponsorship, etc.

Design Communication strategies, communiqué and speech copywriting, press conference organization, media outlet selection planning.

Realizamos Relaciones Públicas con periodistas específicos, organizando visitas a las instalaciones.

They carry out Public Relations with specific journalists, organizing visits to the organizations premises.

We have organized prize awards, seminars, etc., preparing press dossiers that are second to none; video-walls, illustrations, etc.

Press room Clipping Media relations Press kits design Press conferences Publicity Communications audit Interviews Grapevine & Newsletter Mag Edition and publishing Book publishing Corporate identity CSR Financial reports Graphic design On/Off Lobbying Crisis management

Characterised as experts in Communication Audit, magazine Edition, authoring of several Books.

Have designed and implemented the organization of large national Events. Well known strategists in Crisis management and Market research. Through experience they have gathered a profound knowledge of Lobbying, its tactics, strategies and the application in the business world with outstanding results.

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Roundabout 95% of our experince comes from diferent Jobs performed in areas related to Health, both Human and Animal.

Pharmaceutical products, capital equipment, disposable are all areas that Instituto LeBlu is familiar with.

We have developed and contributed to research projects both national and internationally, promoted by the Pharmaceutical Industry, Universities, Hospital Centres, Medical Societies and Public Administrations

Research consultancy

Data Management Plan

Prelaunch, launch and

Protocols

postlaunch Marketing Organization and control of Clinical trials and EPA's Researcher management

Paper composition Expert reports Medical publications

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The Instituto LeBlu is endorsed by professionals renowned by their background and experience and their contribution to many distinct Organizations both national and internationally

ANAPORC Strategic Communications consultants Editors & Publishers of ANAPORC Editors of ANAPORC web site Consultants o f ANCOPORC Close relationships with MARM, ANAPORC, ANCOPORC, ANPROGAPOR, INTERPORC Data Base of more than 650 media outlets.

We know the dynamics and stakeholders of the Our job is to broadcast the Client's activity Industry. supported by the Media, enhancing and improving the perception of the Organization's image, as well as the Products and Services supplied to Society.

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The Customer would deal with a company that no only knows the tool kit and tehcniques but use them from the strategic point of view. We have excellent relationships and a profound knowledge and of the industry, its associasations and stakeholders, which give us a privileged and outstanding starting point that adds value Marketing Department.

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Instituto LeBlu is a Spanish Marketing & Communication Agency that possesses the flexibility, responsiveness and personal touch of a boutique company whilst at the same time it brings the breadth and depth of many years of experience on Journalism, Publicity, Human and Animal Health, Food & Beverages, Science and Research.

Our Multidisciplinary Team has extensive experience in Marketing, Business & Operations Management, Research & Development, Quality Assurance and of course PR & Communications, Crisis management, Lobbying, Publishing and Editing.

Our goal is to build, thro’ Strategic Planning, the perception of our Client’s image, as well as the Products and Services supplied to society.

The company was founded in 2008 based in an old vision of its members: Building perception thro’ Strategic Planning.

We trace our earliest roots back to 1975 Since then we have been accumulating talent in different areas. Instituto LeBlu is now endorsed by eight professionals renowned by their background and experience and their contribution to many distinct Organizations both national and internationally.

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Functional Resume For a Combined Functional Resume please follow the link: http://www.institutoleblu.com/quienes.php?lang=en

Fully conversant in English and Spanish, capable of deploying in many countries either local resources or LeBlu’s own resources.

Detailed Information For more detailed information please choose any of the topics in the menu of the left hand side at: http://www.institutoleblu.com/

Address and Fiscal Information Instituto LeBlu s.l.

CIF 85542827 Calle San José Artesano, 1 28108, Alcobendas Spain

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