2013 ANNUAL REVIEW
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We inspire
million
people e v e r y d ay annual review
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Contents Message from President&Owner
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IMG – Definition IMG –Structure IMG – Key figures Key Strategic Steps
07 07 09 10
2013 Results
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BROADCAST 18 TV 20 Antena 1 22 Antena 2 28 Euforia TV 32 GSP TV 36 Antena 3 40 Radio 46 ZU 48 Romantic FM 50
ONLINE 52
Antena Play 53
PRINT 56
Jurnalul Național 56 Gazeta Sporturilor 57 BBC Magazines 58
BUSINESS SERVICES
60
Seed Consultants 61 Intact Images 62 Intact Printing House 63 Intact Production 63 Intact Media Academy 64
CSR 66 IMG Awards 68 IMG A family of Stars 70 IMG Contacts 80 annual review
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T h e p o w e r o f l o c al k n o w l e d g e
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Message from President & Owner 2013 proved to me, as well as to many Romanians, that the driving forces behind Intact are our solid foundations, our commitment to professiona lism, our quality content and the support of millions of people. Thanks to these core pillars, we have overcome the challenges of a year which posed peril to the ultimate value of democracy: freedom of speech. All the attempts of those who tried to unfairly attack our mission and responsibility to the public have made us stronger and brought us closer. The journalistic investigations revealed by our reporters ruffled some feathers in high-level organizations and got international attention on the facts disclosed. The family spirit is the backbone of Intact, a group built by Romanians for Romanians. This family spirit is reflected in our business approach, in the way we treat our public and our partners. Given the trials and tribulations of last year, I would like to thank each and every one of you who believe in us. Your trust honors and motivates us, whilst being a huge responsibility to safeguard and uphold. 2013 was also about the enduring value of our work and the results we delivered. We invested millions of Euros in production and technology, which placed our group at the head of international media endeavors in Romania, proof to our compelling content and to the power of local knowledge. In TV and entertainment, we celebrated Antena 1’s twentieth anniversary through its strongest programming offer so far. We re-launched Antena 2 into a more glamorous identity, Antena Stars, and won prestigious international acclaim for Antena 3’s journalistic work. The creativity
of our artists and the talent of our journalists represent the hallmark of Intact, which currently assembles the strongest lineup of professionals in the market. Following innovative ideas to give consumers new ways to access our productions and thanks to a dedicated team of in-house digital enthusiasts, we have de ve loped a dynamic and comprehensive online platform, www. antenaplay.ro, which registered a record number of subscriptions in its first weeks and still continues to build. Due to rigorous financial discipline, we managed to get through challenging times in the publishing environment, holding on to the print editions of our nationally and internationally revered publications, while developing new and attractive online presences amongst these. This approach enabled us to raise our turnover by 12% in 2013 and achieve leadership on most of our targets. Fully aware of the importance that our media group has in society, we will continue to act in a responsible and professional manner, helping foster a better environment, through our journalistic involvement as well as through the actions of our foundations.
Sincerely, Camelia Voiculescu
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With 20 active brands in its portfolio, Intact Media Group reaches
10 million people every day.
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INTACT MEDIA GROUP definition Intact Media Group is the largest media platform in Romania based entirely on local capital. In over 20 years of existence, the Group has become a national icon, reaching over 10Â million Romanians on a daily basis through its TV, radio, online and print divisions. INTACT MEDIA GROUP STRUCTURE The media platform includes four complementary divisions: Broadcast (TV & Radio), Print, Online, B2B services.
Broadcast (TV & Radio)
Family Entertainment
Celebrity News
Antena 1 I Antena Stars (formerly Antena 2) I Antena 3 I Euforia TV I GSP TV I Radio ZU I Romantic FM
News &Currrent Affairs
Intact Print
Online
Lifestyle
Sports
CHR
Golden Oldies
Jurnalul NaĹŁional I Gazeta Sporturilor I BBC Top Gear I BBC Good Food I BBC Science World
CSR
Digital AG I Antena Play I Incomemagazine.ro I GSP.ro I online brands
Mereu Aproape Foundation
Nr. 100
Antena Digital portfolio
Antena Play
B2B services
Media school
incomemagazine.ro
Gsp.ro string of online brands
IMA I Seed Consultans I Intact Images I Intact Printing House I Intact Production
branding
image stock
printhouse Production
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Intact Media Group’s ATTRIBUTES
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for Romanian and European values
committment in the social responsibility arena and support
genuine
to its public and business partners
a fresh, bespoken service
on daily basis through all its multimedia
10 million people
a reach of
KEY Figures IMG TV channels
TV
Antena 1 I Antena 2 I Antena 3 I Euforia I GSP TV
IMG TV channels have an average daily reach of 6.385.000 viewers*. 2013 brought market share apppreciation on all segments and targets, IMG channels taking the lead during Whole
Day, with 22.1%* vs. 20.8 % its main competitor.
The Radio branch Radio ZU I Romantic FM
Radio
The Radio branch, with a daily audience of more than 1.700.000 listeners (National, 11+), includes two household names: ZU and Romantic FM. ZU is the most powerful radio brand in
Romania, an absolute market leader in Bucharest. ZU’s annual event, Forza ZU gathered over 100.000 people in the street.
The IMG online
Online
The IMG online platform interacts daily with over 6 million people. Newly launched in 2013, Antena Play, the online entertainment and news platform, includes live streaming from 5 TV channels (Antena 1, Antena 2, Antena 3, Euforia TV and GSP TV), 5 exclusive channels, backstage video and exclusive footage. In just 5 months since its debut, Antena Play counts approximately 500.000 active accounts.
The print division Jurnalul Naţional I Gazeta Sporturilor I BBC Top Gear I BBC Good Food I BBC Science World
The print division includes landmark - publications in Romania: Jurnalul Național, Gazeta Sporturilor and the BBC glossy magazines licensced in Romania - Top Gear, Good Food and Science World;
460.000 Romanians read the IMG publications on a daily basis. * Whole Day, Urban All
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KEY STRATEGIC STEPS Strenghtening the core busineses: TV & Radio Digital growth Strenghtening distribution platforms Diversify revenue streams 10
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KEY NUMBERS
10 million people reach every day
More than
6.385.000 1.700.000 7.000.000 460.000 1.000.000
TV viewers on a daily basis radio listeners on a daily basis online visitors on a daily basis readers on a daily basis Euros raised to charity
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CONTRIBUTION TO PUBLIC BUDGET
All IMG activities combined contribute to the public budget with more than 19 million euros, amounting to an annual salary fund of 25 million euros. CONTRIBUTION TO COMMUNITY
INTACT Media Group is committed to corporate social responsibility through its Mereu Aproape Foundation as well as Antena 1’s main news journal campaigns Observator and a raft of charitable Antena 3 initiatives. During its nine years of existence, The Mereu Aproape Foundation has raised more than 8 million Euros, which were directed to over 100.000 direct beneficiaries. This life changing and life saving charitable foundation built 75 houses for flood victims and
raised more than one million Euros for other causes in 2013 alone. CONTRIBUTION TO HUMAN RESOURCES
As an acknowledgement of the outstanding effort and dedication of its 2000 professionals, Intact Media Group’s 2014 HR strategy is focussed on team performance and the continuous professional development of all employees. Individual’s skills are supported and nurtured in new training initiatives, Masters and MBA study programmes, motivational packages and talent development initiatives. At the same time, IMG is responsible for training a new generation of media professionals. As such, Intact Media Academy has become the most important educational project in Romanian media, accredited by the Ministry of Labor, Family and Equal Opportunities and the Ministry of Education, Research and Youth. In over 20 years of activity, IMG has grown hundreds of media professionals. The group has become an objective landmark in the career of most Romanian journalists. 12
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AWARDS World Record for the biggest national flag, established by Antena 3, acknowledged by Guiness Book of Records 1 New York Festivals World’s Best Television & Film award for Antena 3 1 AIB London award for Antena 3 8 APTR awards for Antena 3 and Antena 1 and many more
INTACT MEDIA GROUP COMMITMENTS Respect and promote Romanian and European values. Create valuable content. Actively support freedom of speech and uphold this principle in all our media. Provide real support for Romanians through social campaigns. Actively contribute to the evolution of mass media in Romania.
INITIATIVES STARTED OR CONTINUED IN 2013 The Guiness Book of Records includes Romania and Antena 3 for the biggest national flag! Antena 3, in partnership with fabricadesteaguri.eu, put Romania in the Guinness Book of Records for the largest national flag in the world: 349.42 meters long and 226.92 meters wide.
Social and responsibility campaigns run by Observator (Antena 1’s daily news bulletin) – our journalists raised awareness on important issues such as cancer (Alege să nu suferi), abandoned children (Copiii nu sunt invizibili), child trafficking (Copiii nu sunt de vanzare), natural disaster areas (like blizzard or flood).
Honor the EU flag – Antena 3 saluted Europe’s Day by spreading a giant EU flag in front of Romanian Palace of Parliament: 800 kilos, 100 meters wide and 140 meters long.
Intact Media Academy - the most important professional training in Romanian mass media since 2011.
„Impreună pentru cei mici” – Mereu Aproape Foundation Romani, buni Europeni (Romanians, Good Europeans) – fundraising campaign for renovating and equiping the Intact Media Group’s 2013 campaign honored the valuable operating block at the Children’s Hospital “Marie Curie” contribution of those Romanians whose works and in partnership with „Salvați-vă îngerii” Foundation. The legacies are acknowledged across Europe. construction began in 2013 and will continue in 2014.
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TV
TV ADDICTION - THE POWER OF TELEVISION
6.385.000 people per day
Intact Media Group TV Division consists of a family of channels which addresses all categories of the Romanian public, from family – oriented, general entertainment productions to news and current affairs. The five complementary channels form a rich pool of content which is also delivered to Romanians abroad, through Antena International. All these channels are united by the high standards of their quality content, the professionals involved in creative and technical operations, their respect for their viewers and continuing efforts to expand digital services to ever growing audiences and new platforms.
Antena 1
the power of entertainment
Antena Stars
the power of celebrity
Antena 3
the power of news
Euforia
the power of WOMEN
GSP TV
the power of ADRENALINE
Antena International the power of the ROMANIAN SPIRIT
A BRAND BUILDING STORY True proximity in entertaining and informing our audiences across a well-balanced family of respected media channels. Continuously deliver the perfect platforms for national and international brands to reach their target groups, through our TV platforms. With over 20 years in the TV business we have spanned about 400,000 broadcasting hours.
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Since 1993, with the launch of Antena 1, the flagship channel of the Group, we have forged an authentic relationship with our viewers as well as with our business partners. We steadily contribute to shape a modern and stateof-the-art media landscape for Romania, in which high-class journalism, quality entertainment and social engagement are part of every day life.
INTACT IN MILLIONS In 2013, the Group’s family of channels grew their market share by 4% on the 18-49 commercial target, its online content drew
7 million unique visitors per month.
5.417.000 3.150.000 1.981.000 1.297.000 852.000
Urban all
Urban all
Urban all
Urban all
Urban ALL
With 20 years in the TV business we have spanned over 400.000 Source: Kantar Media Copyright: ARMADATA SRL st Period: 1 January -31st December 2013 *Average reach
broadcasting hours.
INTACT LEADS TV AUDIENCES ON KEY SLOTS INTACT TV AHEAD OF MAIN COMPETITOR on key intervals all urban
Source: Kantar Media Copyright: ARMADATA SRL Period: 1st Jan.-31st Dec. 2013
INTACT’S UPWARD TREND AGAINST KEY COMPETITOR INTACT GRUP 24 23
23.3
22.8 22
22 21
21.8
22.6
22.4
21.4
22.2
22.3
22.3
22.1
21
21.6
21.2
20 19
21.3
22.6
CME
20.9
20.4
20.5
21 20.4 19.8
19.7
20.3
20.8 19.9
18 17
16
Jan. 2013
Feb. 2013
Mar. 2013
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April 2013
May 2013
Jun. 2013
Jul. 2013
Aug. 2013 Sept. 2013
Oct. 2013
Nov. 13
Dec. 13 01.01.2013 to 31.12.2013
2013 vs. 2012 Evolution On All Targets
Source: Kantar Media Target:18-49 urban, Urban all Period: Jan. - Dec. 2013 vs. Jan. - Dec. 2012 Copyright: ARMADATA
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of the R omanian pub l ic 18
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Antena 1
Reached good affinities for the 35‑44 AB women during Prime Time in 2013. Antena 3
Is favorite in the 25+ highly educated AB men and 33-44 AB women categories. Antena Stars
Has a high appeal to 35-44 AB women, as well as to 30-39 high income, educated women. Euforia TV
Appealed to 25-34 AB women managers and professionals. GSP TV
appealed to 25+ AB highly educated men. annual review
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THE ENTERTAINMENT DREAM TEAM
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ANTENA GROUP consists of a family of channels, each one targeting specific audiences: Antena 1 (family), Antena Stars (18-49, active people), Euforia (modern women), ZU TV (young people).
2013 OVERVIEW AND 2014 PRIORITIES “2013 was as much about people as it was about numbers. Number-wise, we have shown sustained appreciation on all tar gets and outgrew our main competitor with a historical 22.1 vs. 20.8 on the Whole Day interval. In a turbulent year, we led a series of initiatives designed to bring us closer to our public. Making the best of our entertainment resources, we have launched an unique concept on the television market in Romania, Antena Stars, the all-celebrity news TV channel, which showed stronger audience numbers immediately following its launch. Antena 1 marked its 20th anniversary with growing numbers on all segments in 2013, thanks to major productions and creative local approaches. Antena Group made important progress in building a strong digital presence to create a tighter bond between our content and our
customers. This strategy led to the launch of Antena Play, the ultimate online platform, including live streaming of the TV channels in the group, special branded content and an impressive archive of our best work so far. The traffic of our online entities quadrupled in 2013, including the launch of new exciting products. 2014 will see Antena Group launch a new TV channel dedicated to the youth market, part of a 360º multimedia platform with the phenominal Radio ZU at its core. At the same time, we are commited to deliver ever stronger results to our public and business partners. I mentioned here that 2013 was as much about people as it was about numbers. I am happy to say that we have built a team of champions, whose main attributes are courage, perseverance and creativity. This is the true driving force of what we do – the most valuable team in TV industry.” Sorin Alexandrescu, CEO Antena Group annual review
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ANTENA 1 is Romania’s premiere entertainment channel, constantly evolving over years and showing ever stronger growth numbers.
A STAR-STUDDED FAMILY OF SHOWS
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Key Numbers
+ 18% market share growth during Whole Day on the 18-49 urban segment + 14% m arket share growth during Prime Time on the 18-49 urban segment
Antena 1 – SUSTAINED APPRECIATION On the 18 - 49 Urban target 18-49 Urban AN
Whole Day Prime Time Morning Day Time Access
Late Fringe
2012 2013 dif 2013 - 2012 2012 2013 dif 2013 - 2012 2012 2013 dif 2013 - 2012 2012 2013 dif 2013 - 2012 2012 2013 dif 2013 - 2012 2012 2013 dif 2013 - 2012
Antena 1 - Share Evolution 2013 vs. 2012 Jan.
Feb.
Mar.
Apr.
May
Jun.
Jul.
Aug.
Sept.
Oct.
Nov.
Dec.
11.5 14.4 2.9 11.4 14.2 2.8 15.4 17.2 1.8 10.4 13 2.6 12.6 17 4.4 10.2 13.3 3.1
11.5 14.3 2.8 11.1 12.7 1.6 15.8 17.2 1.4 9.9 15.2 5.3 12.9 16.7 3.8 10.8 12.3 1.5
11.6 14.1 2.5 11.2 12.8 1.6 14.8 17.1 2.3 10.5 14.7 4.2 13 15.2 2.2 10.4 13.2 2.8
12 14.4 2.4 12.5 13.3 0.8 15.7 16.5 0.8 10.4 15.1 4.7 13.3 16.3 3 10.5 13.4 2.9
12.1 14.3 2.2 11.9 13.4 1.5 16.5 17.7 1.2 10.4 14.4 4 14.5 15.5 1 10.4 13.2 2.8
11.6 14.4 2.8 10.3 14 3.7 16.4 17.4 1 10.9 14 3.1 14 16.5 2.5 10.6 12.4 1.8
10.8 13.8 3 10.2 12.9 2.7 14.3 16.9 2.6 10.5 14.8 4.3 13.1 15.2 2.1 8.9 12.1 3.2
10.9 13.4 2.5 10.8 12.8 2 12.7 15.7 3 10.8 13.5 2.7 10.9 14.1 3.2 10.6 13.4 2.8
13 14.9 1.9 13 15.5 2.5 14.3 17.8 3.5 11.8 14 2.2 14.6 15.2 0.6 12.8 13.5 0.7
14 15.4 1.4 13.8 14.9 1.1 16.4 19.4 3 12 15.4 3.4 16.1 15.9 -0.2 13.4 13.6 0.2
13.3 15.1 1.8 13.3 14.7 1.4 15.2 19.2 4 11.6 14.9 3.3 14.9 15.6 0.7 12.5 13.7 1.2
13.3 14 0.7 13.1 13.4 0.3 15.4 18.4 3 12.2 13.1 0.9 14.3 14.2 -0.1 13.8 13.9 0.1
RESULTS 2013
2.720.000 viewers per day on the commercial 18-49 target 2.077.238 unique website visitors per month www.a1.ro Upward trend on young age groups (15-24, 25-34, 18-49) as compared to 2012 24
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whole year
difr% whole year
12.2 14.4 2.2 12 13.7 1.7 15.3 17.6 2.3 11 14.3 3.3 13.7 15.7 2 11.3 13.2 1.9
12.2 14.4 18% 12 13.7 14% 15.3 17.6 15% 11 14.3 30% 13.7 15.7 15% 11.3 13.2 17%
Absolute Difference
TOP 10 ENTERTAINMENT
HIGHLIGHTS
TOP 10 ENTERTAINMENT PROGRAMS ANTENA 1, 2013 RTG%, 18-49 URBAN
Rtg%
NEXT STAR (II) X-FACTOR (III) ROMÂNIA DANSEAZĂ TE CUNOSC DE UNDEVA (III) NEXT STAR (I) SPLASH! - VEDETE LA APĂ TE CUNOSC DE UNDEVA (IV) BURLACUL PLASA DE STELE iCOMEDY
Shr%
2014
Rtg (000)
8,8 20,1 8,7 19,4 8,7 18,9 7,4 17,8 6,7 17,1 6,6 17,5 6,3 15,2 5,8 16,6 5,8 12,9 5,5 13,1
493 488 485 413 375 366 353 326 319 307
NEXT STAR Children Talent Show
X FACTOR Talent Show
Antena 1 – MARKET SHARE 2013 On the 18 - 49 Urban target, Whole Day
ROMÂNIA DANSEAZĂ Talent Show
Pro TV 18.2
Antena 1 14.4
Others 43.8
Kanal D 7
TVR 1 2.2
Na+onal TV 2.8
Antena 3 3.2
Prima TV 4.2
JUNIOR CHEF Children Cooking Show
Acasa 4.2
Source: GfK Romania (2011) / Kantar Media (2012) Copyright: ARMA DATA SRL
TE CUNOSC DE UNDEVA Celebrity Talent Show
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AN UNBEATABLE Morning Neatza cu Razvan și Dani
Day Time Mireasă pentru fiul meu
WHOLE DAY
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Access Acces Direct
DAILY STRIP Primetime
Late night
Observator
Un show pﾄツﾄフos
ABSOLUTE LEADER
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A HOT CELEBRITY LINE UP
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Antena 2’s new and superglamorous approach to the celebrity world is showcased in a brand new all –star TV channel, bringing Romanians closer to their favourite stars. This celebration of glamorous life for Antena 2 involved a stylistic makeover in content, visuals and philosophy; all based on glam, showbiz and spectacular lifestyle. ANTENA STARS has an unique approach on the Romanian TV market, spinning celebrity news around the clock!
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Key Numbers
+ 45% market share appreciation in the first 2 weeks since its launch on the 18-49 target throughout Whole Day
+ 38% m arket share appreciation in the first 2 weeks since its launch on the 18-49 target during Prime Time
MARKET SHARE APPRECIATION ON ALL TARGETS IN THE FIRST TWO WEEKS 18 -19 Urban, Shr%
INCREASE absolute difr.
Source: Kantar Media (2012) Copyright: ARMA DATA SRL Period: Jan. - Dec. 2013 vs. Jan. - Dec. 2012
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difr.%
Key Formats
Rtg% Shr% Rtg(000)
STAR NEWS Bahmuțeanu și Prigoană
0.8 1.9 44
AGENTUL VIP
0.7 1.7 41
RĂI DA’ BUNI
0.6 1.6 34
STAR ZODIAC
0.6 1.7 33
DOSARELE VIP
0.5 1.5 30
Necenzurat
0.5 2.3 30
WONDERLIFE
0.5 1.9 26
Burlăcița
0.4 1 22
HIGHLIGHTS
2014
0.8 1.7 43
Star Magazine 0.4 1.6 20 DINCOLO DE APARENȚE
0.3 1 15
STAR Matinal
0.3 1.4 15
Refresh by Oana Turcu
0.2 0.8 12
RESULTS 2013
RAI DA’ BUNI with Mihai Morar
AGENTUL VIP with Cristi Brancu
DINCOLO DE APARENȚE with Florentina Fântânaru
1.036.000 viewers per day on the 18-49 target in the first month since its launch 600.000 unique visitors
six times higher than the previous year www.antenastars.ro
Upward trend on young age groups (15-24, 25-34, 18-49) as compared to 2012
DOSARELE VIP with Cristi Brancu and Dan Capatos
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The premium lifestyle channel dedicated to modern women, Euforia TV’s friendly and exuberant approach has, over the years, grown a larger appeal on the 18-49 Female segment. The TV channel has built, in its seven years on the market, a loyal viewership and a constantly evolving affinity index on the commercial target. annual review
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Key Numbers
+ 38 % market share growth during Whole Day, on the 18-49 segment + 57% market share growth during Prime Time, on the 18-49 segment WHOLE DAY Euforia TV
PRIME TIME Euforia TV 2013 vs. 2012, Women 18-49 Urban
2013 vs. 2012, Women 18-49 Urban
1.1
1.1
1.1 1.1
1.1 1.1 0.8 0.8
0.8 0.8 0.8
0.8
2012 2012 2012
20132013 2013
0.7 0.7 0.7 2012 2012 2012
2013 2013 2013
Euforia – Rose its market share throughout Whole Day and Prime Time Whole Whole Day,Day, 2013 Day,2013 2013 vs. 2012 vs.2012 2012 Whole vs.
2012 2012 20122013 2013 2013 2.1 2.1 2.1
1.4 1.4 1.4
1.4 1.4 1.4
0.9 0.9 0.9
0.7 0.7 0.7 25-34 years 25-34old years women old women
High education High education womenwomen
25-34 years old women
High education women
PrimePrime Time,Time, 2013 2013 vs. 2012 vs. 2012
1.7 1.7
Prime Time, 2013 vs. 2012 1.3 1.3
1.3
0.7 0.7
1.7
1.1 1.1
1.1
0.7
25-34 years 25-34old years women old women
25-34 years old women
High education High education womenwomen
High education women
Source: Kantar Media Copyright: ARMA DATA SRL
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1.4 1.4 1.4
AB urban ABWomen urban Women
AB urban Women
2012 2012 2013 2013
2012
2013
1.3 1.3 0.9 0.9
1.3
0.9
AB urban ABWomen urban Women
AB urban Women
Key Formats Local productions:
HIGHLIGHTS
2014
Prodanca și Reghe Prodanca şi Reghe
US series Dr. House Sex &the city The glades Suits Downton Abbey
Iubește-te așa cum ești
Iubirile croitoresei
Downtown abbey
Ray Donovan
Private practice
RESULTS 2013
774.000 viewers per day on the Female target 566.693 unique visitors per month www.euforia.tv
The glades
Upward trend on young age groups (25-34, 18-49), growing affinity on AB womenas compared to 2012.
Sex& the city
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The adrenaline-focused channel dedicated to the male audience, GSP TV meets its public desire for excitement, adventure and exploration through a well-balanced mix of programs including live UFC action, soccer, boxing, darts, billiards and bowling. GSP TV programs generated a good affinity with its commercial public through its daily dose of adrenaline. annual review
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GSP TV programs generated in 2013 a good affinity
on the male 18-49 target, through live competitions such as UFC, wrestling, bar sports, daily doze of adrenaline. 6.8
Rtg%
3.4 1.6
0.8
Antena 3
2.7 0.6
România TV
B1TV
Realitatea TV Rtg%
2.7 1.3
Antena 3
2.2 0.5
6.3 2.9
România TV
1.1
Shr%
2.3
B1TV
0.8
Shr%
1.6
Realitatea TV
Source: Kantar Media Copyright: ARMA DATA SRL Target: Male Urban
KEY FORMATS: UFC Live competitions; Box competitions; The Ultimate Figher; Master Tac, MMA
NEW in 2014 GSP TV sees a total makeover in April 2014 when the most popular radio brand in Romania, Radio ZU, gets its TV identity. The 360º platform includes TV, radio, online and the most successful emblematic events for the youth market in Romania – Forza ZU. The channel launches simultaneously with ZU Music Awards, the mega- event that reunites who’s who in Romanian music. 38
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2013 OVERVIEW AND 2014 PRIORITIES
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“2013 set new records in journalistic achievements, audience numbers and unparalled stories; as well as a world record! Antena 3 got in the Guiness World of Records for the biggest national flag, our gift to all Romanian people. Content-wise, Antena 3 proved itself to be the best in its class, thanks to its unrivaled team of journalists. Numerous local and international awards were won, amongst which a Gold Medal at the prestigious New York Festivals and our fourth AIB London award. All the credits go to the sustained work of my colleagues, who all contributed equally in gaining these accolades. On the other hand, 2013 definitely tested our limits and endurance annual review
in terms of the fundamental pillar of any democracy: freedom of speech. The unprecedented attacks against our journalists were highlevel responses to the revelations uncovered by our investigative reporting and where documentary evidence implicated big names in serious corruption cases. The main challenges of 2014 are holding on to our journalistic integrity in a tumoultous environ ment, giving more people access to our information and proudly represeting Romanian journalism at international awards. So far this year, our team has 11 nominees at the 2014 New York Festivals... and we are still counting.” Mihai Gâdea, CEO Antena 3
Antena 3 ROMANIA’s LEADING NEWS CHANNEL, the only Romanian station affiliated to CNN International. The most trusted information source for every Romanian.
ANTENA 3 is a premium information product for a premium public, delivering first choice news programs. The first to inform and put things in perspective, it opens the public’s eye on the story behind the story! The news channel is the first option for exclusive footage by offering relevant, diverse and smart data.
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Key Numbers
Holds the first 14 top position in top 20 news programs Is the unequivocale leader of the news channels in Romania Shows good affinity index in the 18 + AB public
Antena 3 IS THE ABSOLUTE LEADER OF THE NEWS NICHE
throughout the Whole Day
WHOLE DAY (02:00-26.00), News Channels, Urban 18+ 6.8 6.8
Rtg% Rtg%
3.4 3.4
1.6 1.6
0.8 0.8
Antena 3 Antena 3
0.6 0.6
România TV România TV
2.7 2.7
B1TV B1TV
0.5 0.5
Shr% Shr%
2.2 2.2
Realitatea TV Realitatea TV
PRIME TIME (19:00-24.00), News Channels, Urban 18+ 6.3 6.3 2.9 2.9
Antena 3 Antena 3
Rtg% Rtg%
1.3 1.3
2.7 2.7
România TV România TV
1.1 1.1
2.3 2.3
B1TV B1TV
0.8 0.8
Shr% Shr%
1.6 1.6
Realitatea TV Realitatea TV
Source: Kantar Media Copyright: ARMA DATA SRL Target:18+Urban, Period: Jan. – Dec. 2013
RESULTS 2012
World Record for the biggest national flag, established by Guiness World of Records No 3 in top 10 Romanian television channels on Day Time The most watched TV channel during special events 42
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Key Formats HOLDS AN OVERWHELMING PROGRAMMING
LEADERSHIP IN 2013
Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Title
Sinteza Zilei În Premieră Subiectiv Punctul de Întâlnire La Ordinea Zilei Q&A Vorbe Grele Exces de Putere În Gura Presei Panorama Secvențial 100 De Minute Ediția De Weekend Esențial Ultima Oră News Magazine 11:00 Se întâmplă în România Lumea lui Banciu News Magazine 10.00 Previziunile Zilei
Channel
Broadcasts
Rtg%
Shr%
Tg Affin%
Antena 3 Antena 3 Antena 3 Antena 3 Antena 3 Antena 3 Antena 3 Antena 3 Antena 3 Antena 3 Antena 3 Antena 3 Antena 3 Antena 3 Romania TV Antena 3 Antena 3 B1Tv Antena 3 Antena 3
227 30 232 51 244 45 13 35 220 51 50 252 225 300 24 103 459 287 103 261
4,0
8,4 5,2 5,6 5,6 6,1 5,2 5,1 5,7 8,2 5,3 5,1 5,9 5,5 7,3 3,3 7,3 8,4 4,0 7,0 8,7
112 112 112 112 112 112 111 112 112 111 111 112 112 112 111 111 112 113 111 112
3,0 2,9 2,8 2,7 2,6 2,6 2,4 2,4 2,1 2,1 1,9 1,8 1,8 1,7 1,6 1,5 1,5 1,5 1,5
Source: Kantar Media Copyright: ARMA DATA SRL Target: 18+ Urban Period: Jan. – Dec. 2013
SINTEZA ZILEI with Mihai Gâdea
ÎN PREMIERĂ with Carmen Avram
PUNCTUL DE ÎNTÂLNIRE with Radu Tudor
Secvențial with Adrian Ursu
Antena 3’s demographic targets are: Urban, active people, top and middle management, business men and entrepreneurs, opinion leaders.
100 de MINUTE with Alessandra Stoicescu
Next IN 2014
ACT, REACT AND INTERACT l l l l l l
iscerning coverage of all major national and international events D Information and engagement campaigns regarding the main economical and social priorities for Romania's future Debate shows CSR campaigns for fellow Romanians in need Celebration of local and international personalities Journalistic investigations and exclusive events
ÎN GURA PRESEI with Mircea Badea
LA ORDINEA ZILEI with Dana Grecu & Radu Tudor
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THE MOST REPUTED JOURNALISTIC TEAM IN ROMANIA
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Antena 3
The most awarded
news channel in Romania
4 special AIB awards, London 2011,2012 and 2013 Carmen Avram; Mihai Gâdea The European Reporter Award 2012 (contest organized by the European Commission) Video press category for ”În premieră cu Carmen Avram” program – Alex Nedelea, reporter. Gold Medal at New York Festivals 2013 for best camerawork for „A hell of a living” documentary 6 APTR awards in 2013 The APTR jury award for ”În premieră cu Carmen Avram” The UCIN Gala Award for ”În premieră” program, 2013 The only one Romanian TV station nominated at Promax Europe 2012 awards The only Romanian news station affiliated to CNN, 20 october 2011 Jean Louis Calderon Award 2012 for the live feeds from Universității Square for the reporters Petre Nechita, Simona Botog and Carmina Othman A World Record, as established by Guinness Book of Records, for the biggest national flag – May 2013. annual review
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Radio The Radio division with a daily audience of more than 1.700.000 listeners includes two of the most renowned brands in Romanian FM: ZU and Romantic FM. ZU is the most powerful radio brand in Romania, an absolute market leader since its launch in Bucharest and Romantic FM is one of the most enduring premium brands, celebrating its 20th anniversary at the beginning of 2014.
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RADIO ZU RADIO
THE
FOR YOU!
Radio ZU has been Bucharest’s most popular radio station ever since its launch in 2008. It also holds number three position on the national, urban level. ZU is a landmark for out-of-the‑box unconventional campaigns and mass-aggregator with big outdoor events.
KEY NUMBERS + 44.400 listeners gained in Bucharest by the morning show in the fall 2013 compared to summer 2013. + 23.000 listeners gained in the fall of 2013 vs summer of 2013 (11+, Urban target). 257.500 listeners per day in Bucharest, absolute leadership on the commercial public.
RESULTS 2013
No. 1 station in Bucharest: 257.500 listeners No.3 station in Romania: 1.615.400 listeners 495.722 unique users per month on www.radiozu.ro More than 1.300.000 fans on ZU Facebook Page 514.685 likes on Facebook in 2013 178.748 daily reach on Facebook. 48
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KEY FORMATS & DJs
MORNING ZU with Daniel Buzdugan & Mihai Morar
203.3 161.2
166.9
MIRCEA BADEA LA ZU
0.8
2011 Summer Autumn
208.8
180.1
2012
Spring
Summer
Autumn
Radio ZU, abolute leadership in Bucharest Top 10 radio stations, autumn 2013, Bucharest 18-49, DailyRch(000)
180.5 126.6
119 81.2
Radio ZU
Radio Magic FM
Radio Kiss FM
Radio 21
72.3
Radio Rock FM
65.1
64.6
Radio Radio Europa FM Actualițăți
Source: IMAS/GfK Romania (2013) Period: Fall 2013
51.5
Radio Pro FM
43.4
39.3
Radio Radio Vibe FM Romantic FM
ADI MIHAILA’s MOST WANTED
HIGHLIGHTS 2013 Forza ZU 100,000 people occupied the Palace Square in Iași to see Buzdugan and Morar and more than 20 successful artists on stage. The largest karaoke in Romania became the biggest concert of the year. Hottest awards “Megaapartmantul” - one happy listener moved into a new house, fully furnished and equipped, decorated in the ZU style. Inna’s Porsche was won by another lucky listener as the “Grand Prix of Romania”. Coolest campaigns - Ministry of Good Works. Buzdugan and Morar, the hosts of Morning ZU, rallied up hundreds od listerners to help Alexander, an 8 –year old boy who had to work hard in order to survive.
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Romantic FM The only Exclusive Premium radio station in Romania celebrates its 20th anniversary in 2014. Over time, Romantic FM has established itself as a premium benchmark in the Romanian FM. With a unique approach and ambiance, the radio station has consolidated its position as the main generator of quality music for a premium audience. The ‘ music, not noise ‘ slogan still reflects the exclusive playlist and classy personality.
KEY NUMBERS
HIGHLIGHTS 2013
+ 18% market share increase in the autumn of 2013 vs. 2012 + 29% loyalty index increase
on average listening time in fall of 2013 vs. 2012 92.5 % of the Romantic FM public are educated and highly educated
Romantic FM has 25.400 listeners more in the last wave of audience (fall of 2013 vs. summer 2012). 0.8
Romantic FM experienced a market share increase of 20%
6
+20% 29 Apr. -18 Aug. 2013
+1 29 Sept. -18 Dec. 2013
Romantic FM experienced share increase of 18%
+18% 03 Sept. -16 Dec. 2012
in the fall of 2013, compared to the fall of 2012 02 Sept. - 22 Dec. 2013 Source: IMAS/GfK Romania
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5.1
5
in the fall of 2013, compared to the summer of 2013
5.1
6
03 Sept. -16 Dec 2012
The 20th anniversary was marked by a new visual identity which kept the refinement and elegance characteristics of the brand whilst celebrating its position in the market for the 21st Century.
Increase in the average listening time of 53 minutes and an increase loyalty index of 29% compared to fall 2012.
“Radio ZU fills in the spaces between my holidays in the most enjoyable way.” Buzdugan
“Radio ZU is like Bonnie to me. Rai da’ buni show is Clyde. Bonnie wouldn’t have become history without Clyde. Nor the other way around. Put together they are a story. A bad, but good story. Unforgettable.” Morar annual review
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ONLINE The Online division Digital Antena Group Digital Antena Group provides a mix of free & paid web content, enhanced by social media communication. There is a constant cross between TV productions and web platforms. @ Digital Antena, the TV content gets redesigned for online: each show has a dedicated mini-website with highlights from each TV edition (text, photo, video). Furthermore, the dedicated channel websites attract and prioritize the most spectacular content. All this is responsive and optimized for desktop, smartphones and tablets. The websites focus on TV shows and stars, but react efficiently to events happening in Romania and the rest of the world.
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www.antena3.ro
www.euforia.tv
www.antenastars.ro
www.observator.tv
KEY FACTS 2013 Incredible Growth for the websites managed by Digital Antena Group www.a1.ro 2.077.238 unique visitors per month www.observator.tv almost 1 million unique visitors per month
AntenaPlay.ro, the most important project of Digital Antena Group in 2013, was received with enthusiasm by internet users, reaching by the end of the year no less than 500.000 organic accounts.
www.spynews.ro over 2 million unique visitors, being the fastest growing website in his category www.antenastars.ro over 600.000 unique visitors, six times higher than the previous year www.euforia.tv reached 566.693 unique visitors trippled its number of views reaching 2.008.515 www.antenaplay.ro more than 500.000 accoounts until the end of 2013
Available on web, smartphones, tablets and smart TV, the content can be accessed both in Romania and worldwide. The official partnership with YouTube offered Digital Antena high protection of its online content. A new editorial project - spynews.ro - was launched in 2013 - a tabloid, gossip, fun & entertainment website which quickly reached the top three of its online category, surpassing big names from the Romanian digital sphere. Efficient combination of TV & Web & Social media “Zâmbește România” campaign proved extremely efficient with an impressive amount of user generated content. This was also demonstrated in the partnership between Digital Antena Group, Top Chef and Mega Image where audiences were invited to price a menu prepared during the TV show through a Facebook application.
more than 10 million unique vistors per month on Intact’s online platforms two websites in top 20 Romanian websites In house developed Content Management System
NEXT iN 2014 Build large audience websites (www.spynews.ro, www.a1.ro, www.observator.tv, www. euforia.tv, www.antenastars.ro), desktop and mobile versions and then distribute this audience to service websites An advertising website A Gaming website The monetization section is also amongst the priorities, as the latest figures are very good, with an increase of 8-10 times compared to the same period of 2012
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Intact Publishing By the end of 2011, Intact Media Group reorganized its print brands to consolidate its print operations under the umbrella of Intact Publishing.
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Jurnalul Naţional
Jurnalul Național is a landmark in the quality newspapers arena, always keeping pace with Romanian society and paying close attention to the socio-economic and political debates of the day. In 2013, Jurnalul Național celebrated its 20th anniversary.
KEY NUMBERS 187.000 readers per edition according to the last NAS
Awards
12.366 sold copies on average 6.005 subscriptions per issue 86.000 the highest number of educated readers
Justin Gafiuc Freedom House Grand Prize, Supporting Investigative Journalism Programme, for his articles into Romanian sport bets mafia.
study and 535.000 readers per week
10.247.352 views/month 1.699.779 unique users/month
HIGHLIGHTS 2013 Nobel, the most prestigious literature collection in the world, included in the “Biblioteca pentru toţi” series The BBC collection of DVD’s “ Universal literature heroes” Famous jazz and blues singers collection Around 100 live cameras exclusively on jurnalul.ro
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Catalin Tolontan, “Best Journalist in 2013” awarded by AFAN, the Romanian representative of FIFPRO Gold Effie, Media Innovation Category, for the “Second - life” Campaign dedicated to fundraising for Mihai Nesu’s Foundation.
Gazeta Sporturilor
Leading the sports newspaper market for many years, Gazeta Sporturilor made it through 2013 with its print identity even stronger than before, while the competition titles had to focus on their online entities. On the editorial front, its journalistic investigations into allegations of corruption echoed deeply in the justice system.
Highlights 2014 Gazeta will turn 90 on the 14th of September 2014. It is an important moment in the life of the third oldest sports newspaper in Europe, a time of celebration for its remarkable past and present.
key events The Bute Gala journalistic investigation: inquired the alleged embezzlement of 2.000.000 EUR from European funds, by State officials connected to the organization of a boxing gala (the Bute Gala), back in 2011. The lead investigator in this case and editor-in-chief, Catalin Tolontan, was awarded the title “Best Journalist in 2013” by AFAN, the Romanian representative of FIFPRO. Gazeta was partner of the initiative to collect the coins from Steaua’s supporters through the
Champions League games, to help raise funds for the Mihai Neșu Foundation. The funds were destined to children with dissabilities. Special photo exhibition of sportsmen and sportswomen, taken by Gazeta’s photoreporters, during the ‘George Enescu’ International Music Festival. The 48th edition of the GSP Superlatives - the most prestigious journalistic endeavour to reward performance in the field of sports.
Key Figures 2.099.753 unique users on gsp.ro 30.284 daily sold copies on average according to 338.000 average daily readership according to Romanian Circulation Audit Bureau (RCAB, July-September 2013) the National Readership Survey (NRS, January 2012-December 2013) 11.112 weekly sold copies on average (RCAB, July475.000 average readership of the Sunday September 2013) edition (NRS, January 2012-December 2013)
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Top Gear Celebrated the 8th year on the Romanian market with a special pre-release screening of The Fast and Furious 6 movie. The 2013 edition of the reputed Top Gear Awards, 2013 edition acknowledged the best car brands in Romania.
194.000 readers (January 2013-December 2013), according to the National Audiences Study
BBC magazines
Good Food The magazine reached a record of near 500 subscriptions in less than nine months. Launched the Good Food Club aimed at the loyal readers of the magazine. Organized three memorable Good Food get togethers: Barbecue Party, Picnic Party and Christmas Party. Published three ‘Best of Good Food’ books: Best of Chicken Recipes, Best of Barbecue Recipes, Best of Gourmet Gifts.
64,000 readers (January 2013-December 2013), according to the National Audiences Study
Science World
TEAM: Cătălin Tolontan, General Manager Convergent Media Cristina Mazilu, Editor in chief Good Food Costin Giurgea, Editor in chief Top Gear Alexandru Stoianovici Editor in chief Science World
5858
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The BBC franchise continued to make science look cool, supporting its faithful fans across schools and universities.
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5959
B2B B2B SERVICES Intact Media Group’s range of business services runs from media training and image strategy to audio and video production as well as new media campaigns.
What we do Research, strategic planning and forecast. Brand positioning, product campaigns, brand engagement programs. Online project management. Communication strategy, planning and implementation. Audio and video production. Conferences, fairs, exhibitions and special events. Print house and photo stock. New media campaigns via SMS and OR codes. Media Training 60
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Seed Consultants
branding
&
design
The project Of 2012 The project
Of 2013
In its seven years on the market, Seed Consultants, the exclusive Romanian partner of the global branding agency Landor Associates, focused both on mature brands that needed a facelift as well as on new comers, in search of an identity.
Focus 2014 Seed Consultants is consistent with its programs and offers new services for the circle of companies which joined the Most Promising Romanian Brand. The fifth edition of the program intends to promote to a new level the Romanian brands, their management and sector brands with high impact.
is the only Romanian branding company in a strategic partnership with the global branding agency, Landor Associates. Locally and internationally awarded this partnership has access to international resources and know how.
The Most Promising Romanian Brandthe online and offline platform where any Romanian brand can find the shortest path to building confidence and move to the next level. Now in its fourth edition, the program confirmed that Romanian entrepreneurs believe in brands’ opportunity to growth and development as well as in the Romanian economy. Seed’s programs of brand engagement, customer journey and touch points were highly appreciated.
Launched in 2011, „The most promising Romanian brand” consists of a competition for local brands, with the winner receiving the award and a free rebranding campaign. annual review
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Intact Images - Photo Bank Founded in 2007, Intact Images started as an entrepreneurship project of the photographers of Jurnalul National. Now, it gathers all the photo resources of Intact Media Group, including both archives and current events. Furthermore, it also has a network of photo reporters and freelancers across the country and contains images from the most important political, social and sports events of the past 10 years.
Key FACTS
More than 150.000 photo archive. 20.000 photos downloaded in 2013. 62
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Intact Printing House
Intact Production AV production The production house of the Group expanded its portfolio in 2013 with a new TV studio (Sema Parc – 1500 square meters), along the existing ones (Romexpo, Excelsior and Castel Film). X Factor, Your Face Sounds Familiar and Romania Danseaza were all produced in the new TV set.
In 2013 Intact Production continued to develop the string of successful shows such as Next Star, Icomedy, Te pui cu blondele, Top Chef, Revelion 2013. Launched in 1991, Intact Printing House is one of the foundation stones of Intact Media Group. A team of experienced specialists
in the printing industry (especially newspapers and magazines) operates on high quality equipment to provide cost and time efficient products at the highest quality.
NEW CLIENTS IN 2014
Even if at a national level, the printed media is in a down fall, with newspapers circulation decreasing, Intact Prin ting House managed to maintain its turnover at the 2013 level by attracting new clients (Rebus Magazine, Autosu permarket Magazine, Puterea Newspaper).
2014 bigger and better In 2014, technical and human support will be provid ed for an even bigger number of local and interna tional productions. The team and specialist kit includes over 100 profes sionals, 14 HD cameras, state of the art equipment like the X Treme T12 telescopic crane, the Grand Ma 2 light ing console and moving head spectacular “Clay Packy Sharpy” lighting beams as well as generous studios.
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Alessandra Stoicescu IMA Trainer
Dan Negru IMA Trainer
Carmen Avram IMA Trainer
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Intact Media Academy Launched in March, 2011, Intact Media Academy’s mission is to form the best media professionals in Romania. It gathers the experience of the most renowned Romanian journalists and translates their work into the most comprehensive educational program in the country.
key events
Highlights 2013
168 new graduates in 2013
4 solid specializations: “TV Anchor”, “Reporter”, “Cameraman-photographer” and “Image Editor”. 131 participants in the professional make up course by Mirela Vescan Over 80 Academy graduates began a career in their field of specialization within Intact Media Group or other TV Stations.
Famous celebrity broadcasting trainers such as Dan Negru, Carmen Avram, Alessandra Stoicescu, Mihaela Călin, Simona Gherghe, Ferenc Vasas, Cristian Brancu, Sabina Iosub.
The interactivity between the students,
their trainers and media professionals increased through highly dynamic and engaging seminars to improve teaching and learning dramatically. Furthermore, the students combine theory with practical work, making their own news materials in the field and learning editorial skills in the news studios. Both trainee anchors and trainee reporters do studio and field work, with the final exam focused on forming multi‑skilled professionals.
Three media professionals joined the Intact Media Academy team. Cristian Brancu, Sabina Iosub and Ovidiu Gyarmath offered valuable know-how to the prospective media professionals. Special guests such as Ovidiu Lipan Tandarica, Maia Morgenstern or renowned professors from the
University of Sheffield
participated at Intact Media Academy courses. IMA Kids – a special project addressed to children aged 10 to 16 years old, who were initiated in the world of television with the help of IMA trainers, duringt the summer break. Confirmation Best Photo in the “Fotogenica” contest
for a former IMA student.
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CSR Intact’s Commitment to Community The Mereu Aproape Foundation
“We rejoice the most when our efforts are not in vain. Together we overcome pain, despair, disease and death. And death is extinguished when a helping hand appears from where you do not expect it. From here, from home and from around the world. Together, “Mereu Aproape”, we always fight for life. “ Alessandra Stoicescu President The Mereu Aproape Foundation
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Mereu Aproape Foundation
Through fundraising campaigns and educational programs presented on all the group’s platforms, Mereu Aproape Foundation managed to sustain its projects and save lives.
PROGRAMS 2013 HEALTH
“Vreau să ajut” - the campaign launched in 2011 helped 260 children so far. In 2013, it provided support for 60 children with serious diseases in order to receive treatments and surgery abroad. „Împreună pentru cei mici” - A fundraising campaign for renovating and equiping the operating theatre at the Children’s Hospital “Marie Curie” in partnership with „Salvați-vă îngerii” Foundation. The construction began in 2013 and continues in 2014.
EDUCATION
“Lăsați-mă să învăț” campaign continued to equip rural libraries and schools. 20 units received support in this campaign so far.
SOCIAL
„Vreau să fiu demn” campaign addressed families with social problems and contributed to the support of more than 100 people „Apa trece, România rămâne” – an emergency intervention for helping victims of severe flooding in affected communities.
CHALLENGES 2014 Building a national network for education with a view to development ongoing projects of children and young people. „Poveste fĂră sfârșit” a cultural - educational project for children, in partnership with the Comedy Theatre in Bucharest, held in schools, kindergardens and theaters.
FOCUS 2014
The project Of 2012 LĂsaŢi-mĂ sĂ ÎnvĂŢ!
HEALTH l Extending the campaign “Vreau să ajut” to supporting adult cases. l „Infernul copiilor uitați” a new project dedicated to reducing the number of abandoned children in orphanages and hospitals. EDUCATION “Lăsați-mă să învăt” campaign on a national level.
l
SOCIAL www.schimbaoviata.ro launch aimed at developing citizenship and volunteering by gathering social cases and community /voluntary projects. In 2013, at the „Acționam Responsabil” Awards Gala organized by Junior Chamber International, the Mereu Aproape Foundation received the award for „Most Active Member” of the Actionam Responsabil Network. The award was given for the contribution to promoting the principles of social responsibility and for sustained activity within the network. l
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INTACT AWARDS
Antena 3 New York Festivals 2013 Best Camerawork category, with the „Pe-un picior de iad” material (În Premieră cu Carmen Avram) Antena 3. AIB London 2013 Antena 3 - The AIB’s International Jury Highly Commends for „Îngeri în infern”, investigation made by „În premieră cu Carmen Avram”. APTR (The Romanian Television Professionals Associations) 2013 APTR Investigation TV Show Exces de putere with Oana Stancu and Adrian Ursu. APTR Jean Louis Calderon - Sinteza Zilei cu Mihai Gâdea, for Interviews behind bars with Marina and Bogdan Popovici. APTR Image Cristian Tamaş, Mihai Buzduga (În Premieră cu Carmen Avram). Antena 1 APTR Editing Lenard Zsolt, Marius Robu În Premieră cu Carmen Avram). APTR TV Anchor – Andreea Berecleanu, Observator 19, Antena 1 APTR Award for the best entertainment TV Show – Next Star, Dan APTR Report ”În Premieră cu Carmen Avram”. APTR « Ancheta » Socking Investigation about the Gojdu Negru, Antena 1. Foundation – Ionuţ Cristache. APTR Jury’s award for « Best talk-shows » În Premieră cu Carmen Radar de media Awards Avram – Carmen Moise, Yevgenya Kironaki, Romana Puiuleţ, Andrei Best Reality-Show: Ţurcanu, Denisa Morariu and Carmen Avram. Mireasă Pentru Fiul Meu - Antena 1 The National Audiovisual Awards - Awards for social campaigns Best TV Anchor: Antena 3/ Antena 1 for “Romani buni Europeni” campaign. Mirela Boureanu-Vaida - Antena 1
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Radio ZU
Radar de media Awards Best Radio Show: “Morning ZU”, with Buzdugan and Morar - Radio ZU Best Radio Voice: Daniel Buzdugan – Radio ZU The National Audiovisual Awards - Buzdugan and Morar “Ministerului Faptelor Mici”.
Gazeta Sporturilor
Justin Gafiuc - Freedom House Grand Prize, Supporting Investigative Journalism Programme, for his articles into Romanian sport bets mafia. Catalin Tolontan - “Best Journalist in 2013” awarded by AFAN, the Romanian representative of FIFPRO Gold Effie, Media Innovation Category, for the “Second - life” Campaign dedicated to fundraising for Mihai Nesu’s Foundation.
Mereu Aproape Foundation Most Active Member Acționam Responsabil Network.
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“Antena 1 is a powerful brand, but beyond its position on the media market, Antena 1 means team, soul and stability. I believe these are the reasons which make it the most popular TV “ Andreea Berecleanu
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“What does Antena 1 mean for me? Let me put it this way: What would represent for you, readers of these lines, a man in whose house you have spent the last 14 New Year’s Eve parties? It is more than a friend: it is a close relative, one that you deeply love.” Dan Negru annual review
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“In six years of Antena 1, we have gathered around us not just a team- but a family. In six years, some of our colleagues got married, others have divorced – twice, others gave birth, we went to weddings, birthday celebrations and even funerals. We learned to do things as family does and not like workers in a factory.” Dani Oțil & Răzvan Simion annual review
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“Antena 3 means everything. I mean 12-14 hours per day with one day off on Saturday and with all my resources devoted to this exciting and challenging “job” called Antena 3. At Antena 3, I am doing the same thing I have been doing for 22 years. Journalism all day long. Sometimes even at night. Life is more vivid, thanks to the large audience of Antena 3 and consistent interaction with people who appreciate us; they stop us on the street or write us on the internet about all their problems. It’s a much stronger connection and I feel it every day.”
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Radu Tudor
“I joined Antena 1 at the same time with the show I host and I admit I was extremly excited, because all those I had seen on TV for years, suddenly became my colleagues. I was welcomed sooner and better than I would have ever expected. Antena 1 is my second family. I feel supported and appreciated by my colleagues, and that’s a very important thing. Although when you say television, this implies competition, I do not feel this pressure, we enjoy each other results, because everyone is best at what is doing, and all these pieces put together form a strong and solid chain.� Mirela Boureanu Vaida
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“In the public hunger for showbiz we are currently witnessing, a visionary is one that feeds this hunger hour by hour, not twice a day, like medicine. So, Antena Stars made a Chess Mate move in the TV market. The fact that I am one of the center players of Antena Stars – I am like Mutu, because I am still one of the key players in the Showbiz Champions League after 22 years... It is an immense challenge. Starting 16 december, the journalistic performance has grown by ten times more! And it has just begun. Television takes you out of your confort zone, and gets you in a better place, nicer, you have to keep up with. Antena Stars has been my home for the last seven years – it is the place I have worked with highly capable professionals, it is here where I have been audience leader, I have friends here and – not to be forgotten– here it is where I met my soulmate and wife, Oana. Antena Stars is my family because it knew how to get the best of me.” Cristian Brancu
“I grew up with this brand, so to say.... When Antena 3 was launched, I thought about how much it would “cost” me, to give up Antena 1, the Observator brand, for Antena 3, a mere project at that time. The first journal that I did, on a Friday, at 18.00 achieved a great audience of 0.0% And I worked an awful lot for it:)) I prepared it for about 5 hours. I changed, edited, and read, and edited again. And I had done live broadcasting before from Washington, New York, Paris, Bruxelles, mine accidents, Romania’s joining NATO. Many mistakes were made in these last 8 years, dillemas. There were many, a lot of them. What I learned here in these eight years is that if you assume your mistakes you can go ahead with your head Maria Coman up. And that, often, a smile can take you out of trouble.” annual review
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“It’s been almost 13 years since I joined Antena 1. It is here where I learned about television, where I “grew up”, where I made true friends. Antena 1 is the other half of my life.” Simona Gherghe
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T h e p o w e r o f l o c al k n o w l e d g e
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Antena Group Antena 3 Intact Publishing Convergent Media (Gazeta Sporturilor) Group Media Camina (Radio Division) Intact Production Intact Printing House Seed Consultants Intact Media Academy Intact Images Digital Antena Group Open Media Network Mereu Aproape Foundation 80
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Contacts
Contact Person
Phone
Sorin Alexandrescu raluca.barbu@antenagroup.ro CEO
021.20.30.295
Mihai Gâdea mari.domuta@antena3.ro 021.20.87.521 CEO
Dan Matiescu CEO
dan.matiescu@intactpublishing.ro 021.20.20.119
Cătălin Tolontan catalin.tolontan@gsp.ro
021.40.66.507
General Manager
Rodica Minculescu General Manager
rodica.minculescu@intactmediagroup.ro 021/409.19.03
Ștefan Soare
stefan.soare@intact.antena1.ro 021.20.30.240
Head of Production
Florin Grigore
florin.grigore@tipografiaintact.ro 021.31.73.050
Dochița Zenoveiov
dochita.zenoveiov@seed-consultants.ro 021.20.30.162
Sergiu Constantinescu
sergiu.constantinescu@intactmediagroup.ro 021.20.30.244
General Manager
Managing Director
Project Manager
Alexandru Molovata alexandru.molovata@jurnalul.ro Photo Unit Manager
0745.12.20.92
Augustin Roman augustin.roman@digitalag.ro 021.40.91.870 General Manager
Radu Pop
radu.pop@antenagroup.ro 0747.07.81.64
Gabriela Ștefan
gabriela.stefan@intact.antena1.ro
Chief Mobile Officer
General Manager
0769.084.884
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annual review