ANNUAL REVIEW
2012
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annual review
Contents
Message from President & Owner IMG at a glance – key facts and divisions
05 07
2012 Results
09
Key Numbers
10
Broadcast 14 TV 14 Antena 1 20 Antena 2 24 Euforia 28 GSP TV 32 Antena 3 36 Radio 40 Radio ZU 42 Romantic FM 44
Online 46 Print 48
Jurnalul NaĹŁional Gazeta Sporturilor BBC magazines
49 51 52
CSR 54
Business Services
56
Seed Consultants 57 Intact Images 58 Intact Media Academy 59 Euroexpo 60 Intact Printing House 61 Intact Production 61 Contact 64 annual review 3
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Message from President & Owner I believe that if you manage to transcend these turbulent times without altering your essence or compromising your beliefs, if you can keep your head up and move forwards, you can truly contribute and leave your mark in today’s society. As the Latin pro verb famously advises, “Si vis pacem, para bellum”: Let him who desires peace prepare for war (Flavius Vegetius Renatus AD 375). We have prevailed in a deep and sustained eco nomic crisis which still seems far from over. And however prepared we thought ourselves or others to be, none of us has emerged unscathed. Such times show the true measure of our provenance, character and integrity. Intact Media Group has enjoyed an active brand expansion period since the mid 2000s, growing new niche markets and fostering communication services, from research and opinion polls to exhibitions, fairs and events. In some cases, we went against the tide of recession to explore and develop new territories like brand optimization and media training. Nevertheless, with such a large portfolio, the Group called for a makeover during the last period, when harsh and less popular decisions had to be made as it adjusted to meet the market’s new realities and consumer habits. The publishing business, for example, had reached a natural point where its content had to be adapted to fit the public’s lifestyles. While a few of our titles went exclusively online, landmark-publications such as Jurnalul Naţional and Gazeta Sporturilor have kept their printed identities. At a point when international titles concentrate their efforts online, (even as I write this message, the iconic magazine Variety ceases its print edition), we adapt to a bigger, faster communication era. Mutatis mutandis – changing only those things which need to be changed, So, whilst
platforms may evolve, our mission to deliver valuable and significant content to Romanians remains as strong as ever. And with that mission in mind, we have kept a strong focus on news and entertainment, consolidating our offer to public and business partners alike, whilst getting national and international recognition for our efforts. Our continuous work and dedication to excellence is fundamentally invested in our talent and content. Meanwhile, our contribution to the public budget and the community, through the group’s charitable foundations, is a permanent commitment to improvements in our society’s social welfare. We have built houses, saved lives, cured diseases and supported the gifted.
It makes me genuinely proud that a Romanian family business has achieved these successes to win its place amongst the highly competitive international media elite and it makes me equally proud that the Group has grown and nurtured its own talented professionals to make their mark in R omanian media. Intact has a loyal following of millions of Romanians and has forged a strong relationship with its partners. Time and again we have proven that actions speak louder than words and together we aim to deliver the best possible results whilst constantly enriching our communications platforms, and so in turn, each and every one of us. Sincerely, Camelia Voiculescu annual review
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With 20 active brands in its portfolio, Intact media Group reaches
10 million people every day.
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IMG at a glance Intact Media Group is the leader of the Romanian media market, as well as the largest and most significant media platform in Romania based on local capital.
Its business is structured around four complementary divisions: Broadcast (TV & Radio), Print, Online, B2B services.
Intact Broadcast (TV & Radio)
Intact Print
Online
Antena 1 I Antena 2 I Antena 3 I Euforia I GSP TV I Radio ZU I Romantic FM
Jurnalul NaĹŁional I Gazeta Sporturilor I BBC Top Gear I BBC Good Food I BBC Science World
Antena Digital Portfolio I Gsp.ro string of online brands
Antena Digital portfolio
B2B services
CSR
Mereu Aproape Foundation
Gsp.ro string of online brands IMA I Euroexpo I Seed Consulting I Intact Images I Tipografia Intact I CCSB I Intact Production
CCSB Media school
fairs&exhibitions branding
image stock
printhouse
research Production
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Intact Media Group’s Values
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for Romanian and European values
social area and true supporT
genuine serios commitment in the
for its public and business partners
a fresh, customized approacH
through its platforms
10 million people per day
a reach of
2012 RESULTS IMG TV channels Antena 1 I Antena 2 I Antena 3 I Euforia I GSP TV
TV
IMG TV channels have an average daily audience of 6,226,000 viewers on the urban target. On the commercial 18- 49 target, Intact TV channels experienced within the last two years an appreciation
of over one rating point on each Day Time and Prime Time slot.
The Radio branch Radio ZU I Romantic FM
Radio
The Radio branch, with a daily audience of more than 500,000 listeners includes two renowned brands: ZU and Romantic FM. ZU is the most powerful radio brand in
Romania and the absolute market leader in Bucharest.
The print division Jurnalul Naţional I Gazeta Sporturilor I BBC Top Gear I BBC Good Food I BBC Science World
The print division includes landmark -publications in Romania: Jurnalul Naţional, Gazeta Sporturilor and the BBC glossy magazines licensed in Romania – Top Gear, Good Food and Science World.
460.000 Romanians read the IMG publications on a daily basis.
The IMG online
Online
The IMG online platform interacts daily with 4.1 million people and is constantly growing. 2013 will see the launch of a new project – Antena Play – a major investment which will feature the best content from all IMG TV channels, but also new products dedicated to the online community. annual review
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KEY NUMBERS
10 million people reach every day
6.226.000 550.000 460.000 4.100.000 1.700.000 10
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TV viewers on a daily basis radio listeners on a daily baisis print readers on a daily basis online visitors daily on a daily basis Euro raised to charity
CONTRIBUTION TO PUBLIC BUDGET All IMG activities combined contribute to the public budget with more than 20 million euro, ensuring an annual salary fund of 28 million euro.
AWARDS 7 APTR Awards 2 AIBs Awards 2 TV Mania Awards 1 Silver PR Award 1 European Reporter Award from the European Comission and The European Parliament Information Bureau in Romania 1 Golden Drum Award at the Golden Drum 2 REBRAND™ 100® Global Awards 2012 awards 2 American Design Awards
CONTRIBUTION TO COMMUNITY The group is involved in the social responsibility area through the Mereu Aproape Foundation and also through news campaigns with the flagship programme Observator and many other specific brands. During its seven years of existence, The Mereu Aproape Foundation has raised more than 7 million Euro, which were directed to over 100,000 direct beneficiaries and were used to build 75 houses and save lives.
2012 saw 1,7 million Euro raised. CONTRIBUTION TO HUMAN RESOURCES As a reward for the outstanding effort and dedication of its 2500 professionals, Intact Media Group’s 2013 HR strategy focuses on team performance and the development of employees’ individual skills through new training initiatives, Master and MBA study programmes and motivational packages as well as talent development initiatives.
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INTACT MEDIA GROUP COMMITMENTS Respect and promote Romanian and European values. Create relevant content and correctly inform the public. Real support for Romania through social and charitable campaigns. Form the new generation of media professionals. Actively contribute to the evolution of mass media in Romania.
INITIATIVES STARTED OR CONTINUED IN 2012 “Pe tricolor e scris Unire” a campaign dedicated “E timpul românilor”, an initiative to support to the national flag, reaching its peak on and promote Romanian customs and values. December 1st, Romania’s national Day. Intact Media Academy – the most important Social and responsibility campaigns run by educational project in Romanian media. Observator, Antena 1’s main news bulletin targeting substance abuse, child trafficking, Întâlniri Creative – inspirational meetings for autism, Romanians working abroad, forgotten employees with distinctive Romanian figures. Olympic awarded personalities. “Împreună pentru cei mici” Campaign to Dedicated day for local and international restore and equip the operation block of Marie personalities on Antena 3, such as Tudor Curie hospital. Gheorghe or Steve Jobs.
A NEW TARGET Sustained by a steady appreciation of over one TV ratings point during daytime and primetime on the commercial 18-49 target, Intact Media Group’s family of channels have been measured, reported and proven to consistently deliver on that new 18-49 target, raising our ratings success since January 2012.
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NEW
18-49 target
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TV
6.226.000 people per day
Intact Media Group’s TV division consists of a family of channels with an audience of 6.226.000 people per day. (*all urban target, 2012). Although editorially independent of each other, the channels are united by their high standards of quality content, the professionals involved in their creative and technical operations, their respect for the public and their continuing effort to expand digital services to ever growing audiences and channel platforms.
Antena 1 the power of entertainment Antena 2 the power of celebrity Antena 3 the power of news Euforia the power of LIFE GSP TV the power of ADRENALINE A success story True proximity in entertaining and informing our audiences across a well-balanced family of respected media channels.
Since 1993, with the launch of Antena 1, the flagship channel of the group, we have forged an authentic relationship with our viewers as well as with our business partners.
Continuously deliver the perfect platforms for national and international brands to reach their target groups, through our TV platforms.
We steadily contribute to shape a modern and state- of-the-art media landscape for Romania, in which high-class journalism, quality entertainment and social engagement are part of every day life.
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KEY NUMBERS In 2012, the group’s family of channels grew their market share by 6% on the 18-49 commercial target, its online content drew
4,2 million unique viewers per month.
5.203.000 1.554.000 3.185.000 747.000 567.000
Urban + g
Urban + g
18 + Urban + g
Urban + g female
Urban + g male
With 20 years in the TV business we have spanned over 300.000 broadcasting hours. Source: Kantar Media Copyright: ARMADATA SRL Period: 1 January -31 December 2012 st
2012 RESULTS
Intact Media Group’s TV division,
Increases in reach and penetration by time slot for 2012. IMG's market share evolution 2012 vs.2011, 15-54 U+g 2012 22.7 19.4
18.3
18.5
21.1
18.2
+ 6%
+ 2%
whole day
prime time
+ 8%
morning
19.6
20.4 17.5
+ 12%
day time
18.4
access
Source: GfK Romania (2011) / Kantar Media (2012) Target: 15-54 Urban + g Copyright: ARMA DATA SRL annual review
17.9
17.9
+ 11%
IMG's TV division includes: Antena 1, Antena 2, Antena 3, Euforia Lifestyle TV, GSP TV.
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2011
late fringe
3 YEARS OF STRATEGIC GROWTH
Evolution On All Targets over the past three years.
rtg% inTaCT GrOuP
inTaCT GrOuP Antena 1
Antena 2
Antena 3
Euforia
GSP TV
Antena 1 Antena 2 Antena 3
Euforia
GSP TV
2010 2011 2012
3.6 3.7 4.7
2 2.1 2.5
0.3 0.3 0.2
1 1.1 1.8
0.1 0.1 0.1
0.1 0.1 0.1
18.6 19.6 21.1
10.6 11 11.2
1.4 1.5 1
5.2 6 7.9
0.7 0.7 0.6
0.7 0.5 0.3
PRIME TIME
2010 2011 2012
7.5 7.7 9
4.3 4.3 4.7
0.7 0.8 0.6
1.9 2.2 3.3
0.3 0.3 0.2
0.3 0.2 0.1
19.1 19.6 20.2
10.9 10.9 10.7
1.9 2 1.3
4.9 5.7 7.4
0.7 0.7 0.6
0.7 0.4 0.3
WHOLE DAy
2010 2011 2012
2.8 2.8 3.7
1.8 1.9 2.4
0.2 0.2 0.2
0.5 0.5 0.9
0.1 0.1 0.1
0.1 0.1 0.1
17.5 17.9 19
11.3 12 12.2
1.3 1.3 1
3.2 3.3 4.8
0.8 0.8 0.7
0.9 0.6 0.3
PRIME TIME
2010 2011 2012
5.6 5.6 7.1
3.7 3.9 4.7
0.5 0.5 0.5
0.9 0.8 1.6
0.2 0.2 0.2
0.3 0.2 0.1
17.4 17.8 18.2
11.5 12.4 12
1.6 1.7 1.3
2.7 2.5 4.1
0.7 0.6 0.6
0.8 0.5 0.3
WHOLE DAy
2010 2011 2012
3 2.9 3.9
1.9 1.9 2.4
0.2 0.2 0.2
0.6 0.6 1.1
0.1 0.1 0.1
0.1 0.1 0.1
17.9 18.3 19.4
11.5 12.1 11.8
1.3 1.4 1
3.5 3.5 5.6
0.7 0.7 0.7
0.9 0.6 0.3
PRIME TIME
2010 2011 2012
5.9 6 7.5
3.9 4 4.7
0.6 0.6 0.5
1 0.9 1.9
0.2 0.2 0.2
0.3 0.2 0.1
17.9 18.2 18.5
11.7 12.3 11.6
1.7 1.8 1.3
3 2.9 4.8
0.7 0.6 0.6
0.8 0.5 0.3
Urban All
WHOLE DAy
18 - 49 Urban
Dates (year)
15 - 54 Urban
TiMe BanDS
Shr%
Source: GfK Romania (2011) / Kantar Media (2012) Copyright: ARMA DATA SRL annual review
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Antena Group unites all 4 entertainment – oriented TV channels, each one targeting specific audiences: Family (Antena 1), Youth trends (Antena 2), modern women (Euforia), active men (GSP TV).
2012 OVERVIEW AND 2013 PRIORITIES “2012 meant a produc tion renaissance for Antena Group. We forged the best production assembly line in Romania, bringing together a top team of producers, talent and technical expertise. The blockbuster in ter national formats pro duced by Antena 1 – X Factor, Top Chef, Tu cara mi suena and Money Drop are testimony to this spectacular work. We also focused on the online extensions of our brands and formed Antena Digital, a platform which completes this portfolio of media excellence by building digital communities around our products.
If 2012 was about consolidation of our teams and assets, 2013 is about breaking new ground with fresh formats and star studded innovative content; from exciting new dramas to glittering dance extravaganzas Our plans are big, our responsibility is even bigger – and the results prove that we are taking our 20 year-history very seriously. We ended last year with over a point of a rating gain on the 18-49 target and this impressive on-going increase in our audience reach and penetration has led to a new commercial approach for the Group’s sales policy.” Sorin Alexandrescu, CEO Antena Group annual review
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2012 OVERVIEW AND 2013 PRIORITIES “2012 showed affinity appreciation on the commercial 18 – 49 segment, due to a revamped content strategy featuring big productions and blockbuster movies. In 2013, the main strategy focus is reaching an even larger segment of the 18-49 public by investing in fresh & spectacular new productions.” Isabella Cârmu Channel Manager Antena 1 20
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Antena 1 is Romania’s premiere entertainment channel, celebrating its 20th anniversary in 2013.
Its continuous evolution in its content, visuals and affinities has appealed to ever-stronger audiences in the young, active public segment.
In 2012 Antena 1 reached an audience of
5 million people every day on the urban target. annual review
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Key Numbers
24% affinity appreciation during prime time
26% 21%
on the commercial 18 - 49 target over the last four years rating rise during whole day on the 18 - 49 commercial target rating appreciation during primetime on the 18 - 49 Urban target
Antena 1 – SHOWS RATING GROWTH On different time slots on the18 - 49 U target 4.7 4.7
Rtg %
2.4 2.4
2012 2012
3.9 3.9
3.4 3.4
1.9 1.9
+21% +21%
+26% +26% Whole Day Whole Day
2.5 2.5
1.8 1.8
+36% +36%
Prime Time Prime Time
1.9 1.9
1.5 1.5
+20% +20%
Access Access
Morning Morning
2011 2011 2.5 2.5
1.4 1.4
+36% +36%
+32% +32%
Day Time Day Time
Last Fringe Last Fringe
Antena 1 – SUCCEEDS AUDIENCE GROWTH ON MOST TIME BANDS On 18 – 49 U AB premium target 4.5 4.5
2.2 2.2
3.6 3.6
1.8 1.8
+22% +22%
Whole Day Whole Day
+25% +25%
Prime Time Prime Time
3.2 3.2
2.3 2.3
1.8 1.8
+39% +39%
Access Access
Source: GfK Romania (2011) / Kantar Media (2012) Copyright: ARMA DATA SRL
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1.2 1.2
+50% +50%
1.9 1.9
Day Time Day Time
2.4 2.4
1.8 1.8
+33% +33%
Late Fringe Late Fringe
Key Formats 18-49 Urban AB Shr% Time Bands Year 2011 Year 2012
Whole day Prime Time Morning Daytime Access Late fringe
Dif% 2012 vs. 2011
11,3 12,7 12% 11,2 12,2 9% 17,8 16,1 -10% 9,7 12 24% 12,2 14 15% 9,3 12 29%
A symbolic Romanian brand, Antena 1 will celebrate its 20th anniversary in 2013 18-49 Urban 2012 2011 2012 vs. 2011 Title Rtg% Share TgAfin% Rtg% Share TgAfin% Dif% Dif% afinitate shr BURLACUL 5.9 13.8 109.2 4.8 16.4 116 -6% -16% CU BANII JOS 4.7 10.7 99.1 . . . ÎN PUII MEI! 7.5 16.7 109.3 6.6 17.8 104.5 5% -6% NEXT TOP MODEL 5.5 11.8 113.1 5.8 16.2 113.9 -1% -27% TE CUNOSC DE UNDEVA 6.3 15.6 89.1 . . . TOP CHEF 4.9 11.4 122.8 . . . X-FACTOR 8.1 18 112.8 5.8 17.1 104.1 8% 5% ACCES DIRECT 4.1 16.3 81.3 2.9 14.8 67.1 21% 10% NEATZA CU RAZVAN ŞI DANI 2.1 14.7 98.6 1.8 16.6 94.1 5% -11% UN SHOW PĂCĂTOS 2.7 11 113.2 1.9 12.7 100.6 13% -13% MIREASĂ PENTRU FIUL MEU - Morning 1.5 11.1 81.5 1.3 11.8 87.8 -7% -6% MIREASĂ PENTRU FIUL MEU - Afternoon 2.4 13.4 79.5 1.5 13 79.9 -1% 3%
RESULTS 2012
2 626 000 viewers per day on the commercial 18-49 target 1 500 000 unique website visitors per month 24% tg affinity appreciation
on the 18-49 U+G during primetime over the last four years
HIGHLIGHTS
2013
ROMANIA DANSEAZA talent show
CASTIGI IN 60 DE SECUNDE quiz show
PLASA DE STELE celebrity hoaxes
TEATRU TV TV theatre show
NEXT STAR Children Talent Show
TE CUNOSC DE UNDEVA celebrity impersonation by celebrities
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2012 OVERVIEW AND 2013 PRIORITIES “Looking back, 2012 presented new challenges for Antena 2 as we continued to implement our ongoing development and consolidation strategies. Although distribution problems our position and our approach to the market. By creatively using our resources, will and experience we supercharged our team of talented professionals to maximize Antena 2’s savvy celebration of modern society, winning 50% affinity appreciation amongst women on the urban target during primetime. The 24
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five new productions launched during that period are a good testimony to our determination and innovation. In a world where retaining and growing a loyal audience is tougher than ever, Antena 2 is the TV channel whose content everyone is talking about! We have the talent, the ideas and the desire to build on this and look forward to every new challenge in the year ahead .” Mirela Albu, Channel Manager Antena 2
Antena 2 is the leading voice in local celebrity news & talkshows.
A unique approach in the Romanian television landscape, featuring live talk shows around the clock, spanning celebrity lifestyles, social and current events.
Antena 2 revamped its image and positioning in 2012, which led to a whole day and primetime appreciation on the commercial 18 - 49 public. annual review
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Key Numbers
6 years on the market 30% 50%
affinity appreciation on the 18 - 49 women segment during Whole Day. affinity appreciation on the urban 35 - 44 women target during primetime.
Antena 2 – GAINS AFFINITY during Whole Day On the commercial All Urban Women Target 152.7 125.4 104.9
96.7
+30%
2012
+46%
18 - 49 Urban women
2011
35 - 44 Urban women
In 2012 Antena 2 – GAINS 50% PRIME TIME AFFINITY On the All Urban Women Target 149.1 120.2 99.2
92.4
+30% 18 - 49 Urban women
+50% 35 - 44 Urban women
Source: GfK Romania (2011) / Kantar Media (2012) Copyright: ARMA DATA SRL
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2012 2011
Key Formats
HIGHLIGHTS AGENTUL VIP
2013
with Cristian Brancu
celebrity talkshow
RĂI DA’ BUNI with Mihai Morar
celebrity talkshow
ConferinŢa de presă with Diana Munteanu
healthcare talkshow
DINCOLO DE APARENŢE with Florentina Fantanaru
biographical profiles/ interviews
RESULTS 2012
727 000 average reach during whole day on the 18-49 commercial target 1 554 000 average reach during whole day on the all urban target 1860 hours of local productions 5 new original shows: Începe Bahmu’, Show Time, Telefonul de la miezul nopţii, Showbiz Report - Nuntă de vedetă, Ca băieţii.
Profu’ Menci healthcare talkshow
Profu’ Menci healthcare talkshow
UN ORAŞ PE ZI travel show
FASHION POLICE celebrity&fashion
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2012 OVERVIEW AND 2013 PRIORITIES “2012 saw Euforia blossom and flourish with new life in a make-over of its brand, presentation and programming grid. The modern, fresh visuals gave a true metamorphosis to Euforia’s butterfly logo and the entire station image. Meanwhile a new programming strategy was tailored to both the audience’s and market’s demands, with a new focus on fictional drama, locating quality American series in 90% of the primetime and late fringe slots. In order to stay relevant with its local productions, Euforia launched the glamorous true-life shows “Rush” and “Prodanca and Reghe”, based on 28
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the reality lifestyles of celebrity couples. Together, these innovative incentives measurably improved market share and positive GRP growth year on year. 2013 priorities focus on cementing Euforia as the destination for quality TV series in this niche market as well as in developing new original local productions. Season three of “Prodanca and Reghe: La placinte inainte” is launched in February, followed by rich seam of exciting creative projects in the fall.” Florin Nicoară, Channel Manager
Euforia TV is defined by its local relevance, emotional approach and the power to build a vibrant, engaging women’s community. Dedicated to modern, active women, “Euforia vine din noi” (Euforia comes from within) is more than a tagline, it’s a mission. Euforia is a friendly, exuberant channel, reaching and reflecting everything for every woman, everywhere: from lifestyle and love to personal development, food, friendship and fitness.
Euforia refreshed its image and positioning in 2012 to deliver a new programming grid with increased appeal to the commercial target of 18-49 urban women.
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Key Numbers
14% market share rise during access on its core urban 35 - 44 women target 24% market share rise during late fringe on its coreurban 35 - 44 women target 39% rating gain for TV series during strategic timeslots (access)
on the urban 18 - 49 women target
TG AFFINITY EVOLUTION Urban Women Urban Women Targets Targets 15-54 Urban – Women + g
15-54 Urban – Women + g
Tg ATg n%A
TIMEBANDS
WHOLE PRIMEDAY TIME
WHOLE DAY 18-49 Urban – Women + g PRIME TIME PRIME TIME
18-49 Urban – Women + g
2012
2011
88.2
98.188.2
89.5 79
88.3
91.4
92.1
77.7
2012
TIMEBANDS WHOLE DAY
98.1
WHOLE DAY PRIME TIME
n%
91.4
92.1
77.7
1.49 1.24 1
1.7
+14% 1.49 Access
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1.24Late Fringe
Source: GfK Romania (2011) / Kantar Media (2012) Copyright: ARMA DATA SRL
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2012
+24%
1
89.5 79
88.3
Euforia – Rose its market share during access and late fringe strategic slots (W 35-44 U)
1.7
2011
Key Formats US series
HIGHLIGHTS
2013
Dr House, Ally Mc Beal, Private Practice, Glee Series
Celebrity talkshows
Prodanca şi Reghe: La Plăcinte Înainte
celebrity talkshow
Suits US series
Ellen Degeneres, Dr.Oz
Korean series
Series
Private Practice US series
Local productions:
Prodanca si Reghe, Drumul spre altar, Povestea unui tatuaj
Dr House US series
Reality Show
RESULTS 2012
1 258 000 88.3 92.1
Revenge US series
average reach during whole day on the urban all target tg affinity during whole day on the 18-49 urban women target tg affinity duriçng prime time on the urban 18-49 women target
Glee US series
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2012 OVERVIEW AND 2013 PRIORITIES “2012 triggered big changes for GSP TV. From a channel focused on football, it has grown to be a male dedicated channel, where football, boxing, pool and darts meet hard-hitting documentaries and reality shows. From 2013, this new positioning includes TV rights for soccer championships in Russia, Portugal, Brazil and the United States. GSP TV audiences’ favorites also include live UFC galas and international bigfight boxing with world-class professionals like Floyd Mayweather.” Eduard Dârvariu, Channel Manager GSP TV 32
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GSP TV is the first male entertainment TV channel in Romania, defined by its “Men are in charge” (Bărbaţi la putere) power-statement.
Dedicated to active and educated male audiences, GSP TV targets the man who seeks adrenaline and adventure whilst taking risks, pushing his limits and having fun.
GSP TV came of age in 2012 with a new programming strategy and a new hard-hitting image, focused on the 18 – 49 Urban Male target. annual review
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Key Numbers
32% affinity gain during whole day on the core 35-44 urban male target 18% affinity gain during prime time on the core 35-44 urban male target 936 000 average reach during whole day on the urban all target GSP TV – Improves affinity On commercial 35 – 44 Urban Male target 119.7
119.7
108.8
90.5
108.8
90.5
92.1
92.1
2012
+32%
+18%
Whole Day
Prime Time
+32%
+18%
2011 2012 2011
Whole Day index Prime Time In 2012 GSP TV‘s affinity 196.8 targets, showing quality demographics is up on different commercial
155.8
196.8
123.1
155.8 123.1
35+ Male U AB 35+ Male U AB
25+ Male U AB
25+ Male U AB
25+ Male U high educ
Source: GfK Romania (2011) / Kantar Media (2012) Copyright: ARMA DATA SRL
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122.4 122.4
25+ Male U high educ
18-49 Male urban
18-49 Male urban
Key Formats RECURSUL ETAPEI
HIGHLIGHTS
2013
CAGE RAGE
ULTIMATE FIGHTER S.A.S. SURVIVAL SECRETS
TNA Wrestling
LIVE COMPETITIONS UFC
RESULTS 2012
255 000 average reach during whole day on the urban 18-49 male target 92.8 tg affinity during whole day on the 18-49 urban male audience 83.5 tg affinity during prime time on the 19-49 urban male audience
BAR SPORTS DARTS, POOL, BOWLING NEWS AND SERIES
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2012 OVERVIEW AND 2013 PRIORITIES “2012 was one of the most turbulent years in Romania’s recent history, as well as Europe’s. Nevertheless, for Antena 3, 2012 was one of the best years in its existence. With a spectacular market share rise, Antena 3 consolidated its status as the most important and influentual news communication source in Romania, exceeding any expectation of a niche TV channel. The APTR, AIB, UCIN Awards are proof to our reputation and professionalism. 36
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My acknowledgement goes to all my colleagues who form the best journalistic team in Romania. The main objective of 2013 is maintaining our leadership position in the news and current affairs arena. Even with the less spectacular political evolution this year, Antena 3 intends to secure its market share and develop original projects for the Romanian public.” Mihai Gâdea, CEO Antena 3
Antena 3
As the only Romanian TV station affiliated to CNN International, Antena 3 delivers the first choice news channel for discerning news audiences.
With live breaking news, award winning in-depth coverage and a fresh perspective on events as they happen, Antena 3 is the first to inform its TV, mobile and online viewers from its dedicated network of national and international bureaux.
With expert analysis, exclusive footage and correspondents from around the world, Antena 3 showcases relevant information for ever‑growing audiences, every time.
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Key Numbers
Holds the first 18 top position in top 25 news programs
Average market share rise on strategic time slots on the 18 - 49 AB premium target Average audience appreciation on each time slot on the 18 - 49 U target
In top 3 Romanian television channels
on whole day and primetime segments on the urban 18+ target
WHOLE DAY (02:00-26.00), All Channels, Urban 18+, 2012 14.3 14.3 3.3 3.3
11.6 11.6 2.7 2.7
Pro TV Pro TV
Rtg% Rtg%
8.7 8.7 2 2
Antena 1 Antena 1
1.5 1.5
Antena 3 Antena 3
6.3 6.3
0.9 0.9
Shr% Shr%
3.7 3.7
TVR1 TVR1
Kanal D Kanal D
PRIME TIME (19:00-24.00), All Channels, Urban 18+, 2012 Rtg% Rtg%
15.8 15.8 6.9 6.9
Pro TV Pro TV
RESULTS 2012
10.6 10.6 4.6 4.6
Antena 1 Antena 1
3.6 3.6
8.2 8.2
Antena 3 Antena 3
3.2 3.2
7.2 7.2
Kanal D Kanal D
2.1 2.1
Shr% Shr%
4.7 4.7
Acasa Acasa
Appreciation on the 18+AB target (rtg%) on all time slots. 83% rtg rise on the urban 15 - 54 segment in 2012 Whole Day. 60% market share rise during whole day on the urban 15‑54 segment. Over 85.000 Euros rose for charitable causes. 38
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Key Formats
18+ Urban AB 18+ Urban Rtg% Share Rtg% Share
Title
SINTEZA ZILEI SUBIECTIV LA ORDINEA ZILEI ÎN PREMIERĂ ÎN GURA PRESEI 100 DE MINUTE VORBE GRELE 18+ Urban AB
2012
Timebands
6,8 14,5 5,1 10,7 5,3 13,1 4,5 8,7 4,9 15,6 3,6 12,4 4,6 10,2
2011 Shr%
2012
Dif% shr
4,7 10,1 3,6 7,4 3,5 8,5 3,1 5,8 2,9 9,6 2,5 8,2 3 6,5 2011
Rtg%
Dif% rtg
2012 vs. 2011
12,9 9,2 40% 2,8 1,8 56% 11,9 9,3 28% 5,4 3,7 46% 11,8 7,6 55% 3,6 1,9 89% 14,5 8,5 71% 1,9 0,9 111% 14,3 10,4 38% 2,8 1,6 75% 12,6 9,5 33% 2,9 2 45%
18+ Urban
2012
Timebands
Shr%
2012
Dif% shr
Rtg%
Dif% rtg
2012 vs. 2011
2012 vs. 2011
Antena 3 – GREW ITS 18+ AB PUBLIC (rtg%) On all time slots 2012
5.4
3.7
1.9
1.9
1.6
2
Prime Time
Access
Morning
Day Time
Source: GfK Romania (2011) / Kantar Media (2012) Copyright: ARMA DATA SRL
ÎN GURA PRESEI with Mircea Badea
100 de MINUTE with Alessandra Stoicescu
HIGHLIGHTS 2013
Campaign for Mihai Nesu Foundation, helping people with disabilities. “Pe tricolor e scris Unire”, a national campaign dedicated to Romanian flag.
0.9 Whole Day
ÎN PREMIERĂ with Carmen Avram
Special days dedicated to local and international personalities (e.g. Tudor Gheorghe or Steve Jobs).
2.9
2.8 1.8
2011
3.6
2.8
LA ORDINEA ZILEI with Dana Grecu & Radu Tudor
2011
8,6 6,4 34% 2 1,3 54% 8 6,1 31% 3,7 2,5 48% 7,9 5,3 49% 2,5 1,5 67% 8,8 6,4 38% 1,2 0,8 50% 9,9 7,7 29% 2,1 1,3 62% 8,2 6,9 19% 1,9 1,3 46%
Whole day Prime Time Access Morning Day Time Late Fringe
SUBIECTIV with Răzvan Dumitrescu
2012 vs. 2011
Whole day Prime Time Access Morning Day Time Late Fringe
2011
SINTEZA ZILEI with Mihai Gâdea
Last Fringe
Also main supporter and partner for exquisite cultural events, such as George Enescu festival.
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Radio
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The Radio division with a daily audience of more than 500,000 listeners includes two of the most renowned brands in Romanian FM: ZU and Romantic FM. ZU is the most powerful radio brand in Romania and absolute market leader in Bucharest. Romantic FM is one of the most enduring premium brands, celebrating its 19th anniversary in 2013.
2012 OVERVIEW AND 2013 PRIORITIES “Making the most of a challenging year, Intact Media Group’s radio division delivered important new growth. ZU secured its leadership position in Bucharest, spreading its contagious spirit of success even further. Now, 2013 marks, along with our sales internalization, a new
phase of business. One of our main objectives is the constant development and delivery of our services across new and emerging platforms.”
Rodica Minculescu, General Manager ZU &Romantic FM annual review
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RADIO ZU RADIO
THE
FOR YOU!
From day one, Radio ZU has been Bucharest’s no 1 station and it still holds pole position with the most solid growth in the market from launch right up to the present. It holds number three position on a national, urban level. ZU is appreciated for its unconventional campaigns and out-of-the-box events.
KEY NUMBERS +131.800 listeners gained in 2012 by the morning show compared to the previous year
(summer 2012 vs. summer 2011, Urban Target). +179.100 listeners gained in the summer of 2012 compared to 2011 summer (Urban target). 203.300 listeners in Bucharest, absolute leadership on the commercial 18-49 public, in 2012 summer.
RESULTS 2012
No.1 Radio station in Bucharest. No.3 Radio station in Romania. 55.739 unique visitors per month on www.radiozu.ro 352.217 likes in 2012 145.993 daily reach on facebook 42
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KEY FORMATS & DJs
MORNING ZU with Daniel Buzdugan & Mihai Morar
MIRCEA BADEA LA ZU
last audience measurement (autumn 2012) shows unique listerners appreciation for ZU compared to the autumn 2011. Radio ZU scores a plus of 41.900 unique listeners. Bucharest 18-49 203.3 161.2
180.1
166.9
161.2
2011
166.9
208.8
203.3
ADI MIHAILA’s MOST WANTED
208.8
180.1
2012
Summer Autumn
2011 Spring Summer
Summer Autumn
Autumn
2012
Spring
Summer
Autumn
Radio ZU, absolute market share leader on the commercial public Top 10 radio stations, autumn 2012, Bucharest 18-49, DailyRch(000).
HIGHLIGHTS 2012 ZU loves YOU: Valentine’s Day event on ice, gathering 30.000 people.
208.8 134.5
71.8
70.4
67.4
66.4
48.1
46.6
208.8 Radio ZU
FORZA ZU – outdoor concert in Piata Operei, Timisoara, over 40.000 people, broadcasted live on Antena 2 and online.
129.2
Radio Magic FM
Radio Kiss FM
Radio
Europa FM 134.5
Radio 21
129.2
Radio Rock FM
Radio ProFM
71.8 Source: IMAS/GfK Romania (2012) and IMAS/Mercury (2011)
Radio Vibe FM
70.4
Radio Guerrilla
67.4
44.8
Radio România Actualităţi
66.4
OLIMPIADA DE SHOPPING a contest for the fastest shopping hands, in a Bucharest mall. RADIO ZU IS ZUPER TROOPER: unconventional campaign with a prize to match its spirit: a car.
48.1
46.6
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Radio
Radio
Radio
Radio
Radio
Radio
Radio
Radio
Radio
44.8
43 Radio
Romantic FM Now in its 19th year, Romantic FM is one of the most enduring radio stations in Romania. As a uniquely and carefully crafted ambiance of the airwaves, Romantic has grown over time to win above average audience ratings and appreciation in this up-market niche. Romantic FM is a landmark in the Romanian radio arena, playing an exclusive collection of live performances and popular classics in perfect synch with its growing audiences and its brand personality as an island paradise in a sea of noise.
KEY NUMBERS
HIGHLIGHTS 2012
19%
daily reach growth on the AB public target in the fall of 2012, compared to summer of 2012. 16.600 new unique listeners gained in the fall of 2012. 91.7 % of the Romantic FM public are educated and highly educated.
Romantic FM shows + 16.6000 unique listeners growth
in the autumn of 2012, as compared to summer of 2012 Bucharest 11+, DailyRch(000)
103
86.4
30 April - 19 August 2012
03 September - 16 December 2012
Source: IMAS/GfK Romania (2012)
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Romantic FM proudly presented some of the finest concerts of 2012, dedicated to its public: BZN, Julio Iglesias, Bonnie Tyler.
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ONLINE The Online division In 2012 Antena TV Group set up a new digital team coordinated by Augustin Roman – Digital Antena TV Group. The aim is to build quality platforms of interactive excellence which will grow and evolve with the developing market. The editorial is managed by experienced journalist Catalin Oprisan and his capable team of quality correspondents. The development team is led by Robert Popescu who built the content management system and is now currently working on its powerful video platform.
2012 OVERVIEW AND 2013 PRIORITIES “The key word for 2013 is integration. on a multitude of platforms: online, Our aim is to offer the Antena Group mobile, smart TV and is developed consumer spectacular, quality and 100% by Digital Antena TV Group.” user-friendly content. Consequently, the most important project for 2013 is www.antenaplay.ro, a video portal which will aggregate the content of Augustin Roman, all the TV channels. It will be accessible Head of Digital Antena TV Group 46
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KEY FACTS
www.a1.ro
was repositioned as an entertainment platform in SATI and 90% of its content is dedicated to Antena 1 productions and Intact Celebrities. In the last 12 months, the highest number unique visitors reached 1.670.000.
www.observator.tv
was repositioned as a generalist news platform in SATI and is the online equivalent of the main news program of Antena 1 (Observator). It is a crisp and clear, quality content website with a user-friendly interface. The editorial team covers events and news presented by the TV editions.
www.euforia.tv
is positioned as a Women’s Lifestyle website and has grown from 75.000 unique visitors to 390.000, in less than a year. The aim is to create a community of users around the website, its contents and Euforia TV’s programming output.
www.antena2.ro
is positioned as an entertainment platform and grew from 123.000 unique visitors to 317.000. The site is a natural extension of the immediate, live and exclusive content provided by its broadcast TV channel Antena 2.
The project of 2012
HIGHLIGHTS 2013
The most important project in 2012 was the website for X Factor which had over 1.3 million unique visitors.The website built new engagement for the show’s audiences and an extremely active online community.
The lounch of www.antenaplay.ro, a spectacular video portal which will exclusively feature Intact’s channels and fresh original content.
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Intact Publishing By the end of 2011, Intact Media Group reorganized its print brands to consolidate its print operations under the umbrella of Intact Publishing.
2012 OVERVIEW AND 2013 PRIORITIES “2013 sees the 20th celebration of Jurnalul National. As one of the few papers which have managed to keep their print identity, we aim for content excellence on a multimedia platform. Big thanks to all Romanians for their acknowledgment and support. “ Marius Tucă, Director 48
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Jurnalul Naţional
Jurnalul Naţional is the leader in the quality newspapers market, always keeping pace with Romanian society whilst paying close attention to the socio-economic and political debates of the day.
The project Of 2012 The Online Webcams
KEY NUMBERS 6,000 published editions celebrated on the 3rd of September 28,000 printed editions [2012], 9,000 subscriptions
The leader of quality newspapers
207,000 readers per edition according to the last SNA study
The highest number of educated and highly educated readers.
96 cameras around the country, exclusively on Jurnalul.ro Live images from Romania presenting the best tourist resorts and factual information such as traffic in Bucharest and live images from the ski slopes in the mountains.
jurnalul.ro (website): 1.5 million unique users in December 2012, 4 million visits and 13 million views; + 45% increase in traffic (Dec. 2012 vs. Dec. 2011)
Special editions
Nobel, the most prestigious literature collection in the world - April, 25th, 2012. The love novel/ Romanul de dragoste - September 16th, 2012 Famous jazz and blues singers. annual review
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Income Magazine
Gazeta Sporturilor
Nr. 100
Boldly launched as the first integrated media platform in Romania, the 360° degree concept covering print, TV, online and radio targeted business and after business area. Keeping in line with the market realities, as of early 2013 Income dedicated its focus to online and TV.
KEY NUMBERS Print Income Magazine (the printed version): 7,000 copies
Online
Income Magazine: (website: incomemagazine.ro); Dec. 2012: 183,439 unique visitors / 440,531 accessed pages (source SATI/Romania]. Facebook: 10,000 fans in 7 months. A new version of the website was launched January 2013.
TV
Income Magazine [TV, Antena 3] Season 1: 14 editions, [April-June2012] Rtg: 1.6% / 146,500, Share 7.9 Season 2: 7 editions, [September-October] Rtg: 1,4% / 128.000, Share 7.0
The first integrated media platform in Romania, the 360° degree concept covering print, TV, online and radio.
Key conferences Business Innovator, 25th April, 2012 E-Prescription: “Prescripţia electronică etapă în modernizarea sistemului de sănătate românesc”, 24th May, 2012
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The project Of 2012 Gazeta Sporturilor, the third oldest sports newspaper in Europe which has been covering The Olympics since 1924, was the best represented Romanian newspaper for The London Olympics. Every day during the competition, the newspaper dedicated two pages to the performances of the Romanian sportsmen (The Olympic Gazette) and to the important events in Romanian football.
r „Open and spectacular sports debate!” 2012 was a great year for sport fans all over the world, with thrilling events and Gazeta Sporturilor, the number one sports newspaper in the country, was there to witness it all and charm its audience with special, in-depth coverage of these events.
2012 OVERVIEW AND 2013 PRIORITIES “Last year, Gazeta Sporturilor confirmed yet again its editorial strength during the 2012 London Olympic Games. It offered its readers the most extensive and passionate account of this breathtaking event in the history of the Romanian press covering the Olympics. The objective in 2013 continuing to be the same profitable company which
offers its readers quality content. We are here to produce the best of our bold investigations, smart debates and objective reports. This is the essence of our company.” Cătălin Tolontan, General Manager
In October, Gazeta Sporturilor’s editor, Convergent Media, took over the licenses of the three prestigious BBC magazines in Romania: Top Gear, Good Food and Science World.
key events Bilingual edition in Romanian and Spanish dedicated to UEFA Europa League Final. A photography exhibition at the National Art Museum featuring the best 100 images taken at London Olympics by the photographer Raed Krishan.
Second-life fundraising campaign for Mihai Nesu’s Foundation. The campaign received a Golden Drum. The Coca-Cola Cup, a futsal competition for high schools around the country, with a record of 428 students in the competition. Radio GSP launched into FM.
Decided to invest in the future of a bright and young football team. The kids are 10 years old and form one of the best youth teams in the country. “Printul Rulz” campaign aimed at advertising agencies and clients, in an attempt to promote creativity in print advertising.
KEY dates/figures The oldest sport newspaper in Romania (since 1924). the third (more than 1 500 copies). A daily average of No 1 sport newspaper in Romania (circulation 364.000 readers (Oct. 2011-Nov. 2012), and its
and readership!). Gazeta Sporturilor ranked third in the “best sold quality newspapers” in Romania, with a daily average of 31. 056 printed copies, according to BRAT (Oct.-Dec. 2012). Increase in the number of issues sold daily in the fourth trimester compared to
corresponding website gsp.ro, was accessed until February 2013 by 2.193.364 unique visitors (SATI). The Sunday issue reached 516.000 readers per issue (Oct. 2011- Nov. 2012) and had an estimated number of 10.789 copies sold (Oct.- Dec. 2012). annual review
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Top Gear The BBC Top Gear maintained its leading position in the Men’s glossy magazine category KEY EVENTS The Top Gear Awards (third edition), “Noaptea fanilor Top Gear”
192,000 readers (17 October 2011 - 18 November 2012), according to the National Audiences Study BBC magazines
Good Food The glossy cuisine magazine, BBC Good Food gathered the cooking communities around projects like Copii in bucatarie, “La masa cu Good Food”, “Arena Bloggerilor”where brunches and barbeque parties brought together partners, readers and bloggers who share the same passion for cooking.
64,000 readers (17 October 2011 - 18 November 2012), according to the National Audiences Study
Science World 2012 OVERVIEW AND 2013 PRIORITIES 2012 consolidated the leadership position of the glossy BBC magazines.
TEAM: Cătălin Tolontan, General Manager Convergent Media Cristina Mazilu, Editor in chief Good Food Costin Giurgea, Editor in chief Top Gear Alexandru Stoianovici Editor in chief Science World
5252
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BBC Science Focus was re-launched under a new name –BBC Science World and organized a series of scientific events in high-schools.
Most important project
Students from the most prestigious high-schools in Bucharest met with special guests (Adrian Sönke, astronomer at the Astronomical Observatory in Bucharest, and Maria Uca Marinescu, the world's first sexagenarian ski to both the North and South poles in a single year 2001), brought by the Science World team in the “The Future is now” project. The project will continue in 2013.
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CSR Intact’s Commitment to Community
2012 OVERVIEW AND 2013 PRIORITIES In 2012 Mereu Aproape Foundation continued its efforts in supporting those in need of assistance (especially children and people living on the edge of poverty), restoring dreams and giving hope. Through fundraising campaigns and educational programs presented on all the group’s platforms, Mereu Aproape Foundation managed to sustain its projects and save lives. 2013 will mark the eighth anniversary of the Mereu Aproape Foundation and the launch of “Romania, iubeste-te” – the 54
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communication umbrella for all the campaigns run throughout the year. The main target of the Foundation will continue to be children and youngsters with serious health problems, families living in poverty and retired people with low income. The highly dedicated and passionate team will continue its efforts in offering support and help for those in need. Alessandra Stoicescu, President Gabriela Ştefan, General Manager
Mereu Aproape Foundation
Through fundraising campaigns and educational programs presented on all the group’s platforms, Mereu Aproape Foundation managed to sustain its projects and save lives.
The project Of 2012
The project Of 2012 LĂsaŢi-mĂ sĂ ÎnvĂŢ!
KEY NUMBERS 10.613 Euro raised through “Ghidul Miresei” a social campaign realized in
partnership with Standard Marketing, where an amount from each ticket sold to the fair was donated to the Foundation.
390.000 Euro raised through “Împreună înfruntăm cosmarul alb”
a humanitarian emergency intervention in the snowed -in part of the country. The volunteers cleared the access roads to people’s homes and brought 25 ton es of supplies and food to those trapped due to the bad weather conditions.
80 children with severe health problems were financially helped through donations
in the “Vreau să ajut”- campaign promoted by Antena 3 and Antena 1’s main news journal Observator.
Key Campaigns In 2012 the Mereu Aproape Foundation
organized televised and innovative fundraising events which raised money and awareness for different causes:
“Vreau să ajut”- 1. 200.00 euro (used for treatments for children with serious and life threatening conditions).
“Lăsaţi-mă să învăţ”- 350 000 euro (12 educational centers built and fully equipped).
“Împreună pentru cei mici”- 100 000 euro (for medical equipment for the “Alexandru Pesamosca” Surgical Wing at the Marie Curie Hospital).
The most important campaign in 2012 was “Lăsaţi-mă să învaţ!” A joint effort which included all the group’s platforms in order to bring to light the importance of everyone’s right to education. 12 educational centers were opened in Romania and Moldova, which house more than 50.000 books and serve more than 20.000 beneficiaries.
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B2B B2B SERVICES Intact Media Group’s range of business services runs the gamut from market research and image strategy to audio and video production as well as fairs and exhibitions.
What we do Research, strategic planning and forecast. Brand positioning, product campaigns, brand engagement programs. Online project management. Communication strategy, planning and implementation. Audio and video production. Fairs, exhibitions and special events. Print house and photo bank. New media campaigns via SMS and OR codes. Media Training 56
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Seed Consultants
The project Of 2012
The project Of 2012 Cel Mai Promitator Brand RomÂnesc
2012 OVERVIEW AND 2013 PRIORITIES “I am looking forward to the challenges and opportunities I expect from 2013. Our aim is to advise our clients to start a process of reinvention. We need to use this method at this point in time because the
Romanian brands are deve loping. Their image becomes highly important”. Dochiţa Zenoveiov, Managing Director
KEY NUMBERS Two prizes at REBRAND™ 100® Global Awards 2012 for the rebranding of Scandia Food and Hert Design. Seed was the only Romanian agency awarded at the American Design Awards international competition. Seed stood out with three projects: two Corporate Identity Design awards for Andu and Pic Flavours and one Brochure Design Award for Intact Media Group Annual Review.
Seed Branding continued the program “Cel Mai Promiţător Brand Românesc”, with two successful new editions throughout February and October.
Launched in 2011, the program consists of a competition for Romanian brands, with the winner receiving “Cel Mai Promiţător Brand Românesc” and a free rebranding campaign. At the end of the competition, Seed also organized the Romanian Brands Gala where Ciserom and Alexandria Libraries were presented as the winners of the third and fourth editions.
is the only Romanian branding company in a strategic partnership with the global branding agency, Landor Associates. Locally and internationally awarded this partnership has access to international resources and know how. annual review
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Intact Images Founded in 2007, Intact Images started as an entrepreneurship project for the photographers of Jurnalul NaĹŁional. Nowadays, it gathers all the photo resources of Intact Media Group from both the archives and current events. Furthermore, it also has a network of photo reporters and freelancers across the country and contains images from the most important political, social and sports events of the past 10 years.
Key FACTS
More than 150.000 photo archive. 20.000 photos downloaded in 2012. 58
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Intact Media Academy Launched in March, 2011, Intact Media Academy’s mission is to form the best media professionals in Romania. It gathers the experience of the most renowned Romanian journalists and translates their work into the most comprehensive educational program in the country. The project Of 2012
key events
IMA NEWS
278 new students in 2012 4 specializations: TV anchor, TV reporter, cameraman/photo-reporter and image editor 80 students hired at Intact Media Group and many others working as media professionals in
various media groups
Famous celebrity broadcasting trainers such as Dan Negru, Carmen Avram, Alessandra Stoicescu, Mihaela Călin, Simona Gherghe, Ferenc Vasas. A new course taught by Catrinel Dumitrescu, entitled “Theatre, not tricks”/ “Actorie, nu prefacatorie”.
In 2012, Intact Media Academy took a step forward and developed a news program made entirely by the students and graduates of the media school,, IMA News, aired on weekends on Antena 2.
The news journal covers author stories, current events, life stories but also news about the trainers and the projects of IMA. The anchors are two graduate students who rotate every week.
The interactivity between the students,
their trainers and media professionals increased through highly dynamic and engaging seminars to improve teaching and learning dramatically. Furthermore, the students combine theory with practical work, making their own news materials in the field and learning editorial skills in the news studios. Both trainee anchors and trainee reporters do studio and field work, with the final exam focused on forming multi‑skilled professionals. annual review
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Euroexpo
2012 OVERVIEW AND 2013 PRIORITIES The project Of 2012
In 2012, Euroexpo once again confirmed its leading position in the fairs and exhibition market. Events that have become a tradition enjoyed success amongst the public and the total number of visitors to all the events organized increased by 10%. “Although we have encountered a few unexpected situations in the past year, we
managed to overcome it with creativity and inspiration, thus accomplishing our goals and objectives for 2012. We hope to maintain the same qualities in 2013, so that combined with our professional potential and our passion for what we do, we will be able to deliver the maximum support for our partners and customers.” Camelia Buda, General Manager
The biggest organizer and promoter of fairs, exhibitions and special events, with almost a decade of local and international experience.
KEY Events Salonul Internațional de Mobilă, Echipamente și Accesorii
The most successful fair took place in an area 30% larger than that of the previous edition and the number of exhibitors increased by almost 25% compared to 2011.
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On a market which experienced a decrease, Euroexpo continued to organize or launch projects:
Baby Boom Show (second edition). Fair dedicated to children (0-5 years) and mothers. Cleaning Show An event dedicated to the professional cleaning industry, industrial and domestic. Demo Metal A niche exhibition dedicated to the metalworking industry (conducted in partnership with the Technical Media). Digital Print & Sign Fair dedicated to the digital printing and signage industry (conducted in partnership with Romexpo). Gifts Show Exhibition dedicated to the promotional items industry (conducted in partnership with Romexpo). Expo Plast Event dedicated to the plastics processing industry (conducted in partnership with ASPAPLAST - Employers’ Association of Plastics Processing in Romania). Kidex Baby Boom Fair dedicated to children (0-7 years) and mothers (conducted in partnership with Romexpo). Wellness Show Fitness, spa, nutrition and body care Exhibition (developed in partnership with Romexpo).
Intact Printing House
Intact Production The second season of “X Factor”, “Tu cara me suena”,“ Money drop” and “Top Chef” were the top entertainment international formats brought to the Romanian market by Antena 1 and produced by Intact Production in 2012. The production house of the Group continued to develop the string of successful shows such as “Te pui cu blondele”, “Plasa de stele”, “Acces Direct”, “Neatza cu Răzvan şi Dani”.
Launched in 1991, Intact Printing House is one of the foundation stones of Intact Media Group. A team of experienced specialists
in the printing industry (especially newspapers and magazines) operates on high quality equipment to provide cost and time efficient products at the highest quality.
Intact Printing House offers
services to well known clients in the market such as Jurnalul Naţional, Casa Editura Magazin, Curierul Naţional. 2012 attracted new customers for the company, even in the midst of the economic crisis.
The team and its specialist kit included over 100 professionals, 14 HD cameras, state of the art equipment like the X Treme T12 telescopic crane, the Grand Ma 2 lighting console and moving head spectacular “Clay Packy Sharpy” lighting beams as well as generous studios ( 3 000 square meters Romexpo and the specially built-in Top Chef studio of 1200 square meters). Intact Production also develops and delivers feature reports, commercials, presentation clips, ‘advertisements’ and presentation materials as well as hiring out its production equipment and studios.
Thanks to the efforts of the management team, Intact Printing House managed to maintain a constant workflow, with excellent results in terms of turn-over, ranking first in their field ( printing newspapers).
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INTACT AWARDS
Antena 3: AIB London The AIB’s Jury Highly Comments Carmen Avram ( In Premiera-”Pe-un picior de iad”) “Best live coverage of an event”
Antena 1 APTR Producer- Anchor Gabriela Vrânceanu Firea, for ”Crăciun în Familie” TV Mania Most popular couple on TV Răzvan şi Dani, for Neatza cu Răzvan şi Dani
APTR Jean Louis Calderon Petre Nechita, Simona Boţog and Carmina Othman, for live coverage from Universitatii Square events Image Cristian Tamaş for ”Pe un picior de iad”, “În Premieră”. Reportage ”În premieră”
The best entertainment show: Te cunosc de undeva!
Best Investigation Ionuţ Cristache for Daniela Andreescu case
Observator
Jury’s award for «Best talk-shows» 100 de minute, Punctul de Întâlnire, Sinteza Zilei, Subiectiv, Exces de Putere and Secvenţial.
PR Award Romania Silver Award, Digital PR and Social Media Category Observator- “Salvarea pentru SMURD” APTR Best Investigation George Colgiu for ”Poşta română, jaf fără sfârşit” campaign (Observator) 62
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“European Reporter” Award organized by the European Comission and The European Parliament Information Bureau in Romania Alex Nedea, “În premieră” “Femeia Anului “ 2012 Award Ceremony, organized by Avantaje Magazine. Carmen Avram, „Excelency in social journalism”
Seed Consultants REBRAND™ 100® Global Awards The rebranding of Scandia Food The rebranding of Hert Design American Design Awards international competition Corporate Identity Design awards Andu Pic Flavours Brochure Design Award Intact Media Group Annual Review
Gazeta Sporturilor Golden Drum International Advertising Festival- Innovative Campaigns Second Life - Mihai Nesu’s Foundation
Euroexpo Bucharest Top Companies by The Romanian Chamber of Commerce First prize in Organizing fairs, exhibitions and congresses category annual review
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Strada Garlei no. 1 B, Bucuresti Tel.: + 40 21 40 91 861; + 40 21 40 91 862 Fax: + 40 21 20 30 357 64
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