TV DIVISION 2012 Results Overview 2013 Preview
“
Good ideas are common what's uncommon are people who will work hard enough to bring them about. Ashleigh Brilliant
WE TELL WHAT YOU SELL
A STRONG MULTICHANNEL TV PLATFORM WHICH TURNS OUR CONSUMERS INTO YOUR CUSTOMERS
Entertainment news&current aairs talk shows celebrity chat tv series sports investigations social campaigns movies opinions
WE
VALUE OUR PARTNERSHIP ACCOMODATE YOUR NEEDS AND
APPRECIATE YOUR AFFINITY FOR SOLUTIONS
TV DIVISION True proximity in entertaining and informing our audiences across a well-balanced family of respected media channels.
Continuously deliver the perfect platform for national and international brands to reach their target groups, through our TV platform
With 20 years in the TV business we have spanned over 300.000 broadcasting hours. Ever since 1993, with the launch of Antena1, the flagship channel of the group, we have forged an authentic relationship with our viewers as well as with our business partners.
We steadily contribute to shape a modern and out-of-the-box media landscape for Romania, in which high-class journalism, quality entertainment and social implicationare part of every day life. Â
TV DIVISION a public of
6.226.000
VIEWERS per day*
A FAMILY OF CHANNELS THE POWER OF
NEWS THE POWER OF
CELEBRITY
THE POWER OF
WOMEN THE POWER OF
ENTERTAINMENT THE POWER OF
ADRENALINE * all urban target, 2012
2012 IN MILLIONS‌ Antena 1 Antena 2 Antena 3 Euforia GSP TV
5.203.000 1.554.000 3.185.000 747.000 567.000
*viewers on average per day whole day, 2012
Urban + g
Urban + g
18+ urban + g
Urban + g female
Urban + g male
2012 IN GROWTH NUMBERS INTACT’s TV DIVISION
GREW ITS MARKET SHARE by
6%
on the 18 - 49 commercial target
ITS ONLINE TV GENERATED CONTENT DREW
4,2 million * Target 18-49, 2012
unique VIEWERS per month.
EVOLUTION ON ALL TARGETS over the past three years Rtg% INTACT GROUP
INTACT GROUP Antena 1
Antena 2
Antena 3
Euforia
gspTV
Antena 1 Antena 2 Antena 3
Euforia
gspTV
2010 2011 2012
3.6 3.7 4.7
2 2.1 2.5
0.3 0.3 0.2
1 1.1 1.8
0.1 0.1 0.1
0.1 0.1 0.1
18.6 19.6 21.1
10.6 11 11.2
1.4 1.5 1
5.2 6 7.9
0.7 0.7 0.6
0.7 0.5 0.3
PRIME TIME
2010 2011 2012
7.5 7.7 9
4.3 4.3 4.7
0.7 0.8 0.6
1.9 2.2 3.3
0.3 0.3 0.2
0.3 0.2 0.1
19.1 19.6 20.2
10.9 10.9 10.7
1.9 2 1.3
4.9 5.7 7.4
0.7 0.7 0.6
0.7 0.4 0.3
WHOLE DAY
2010 2011 2012
2.8 2.8 3.7
1.8 1.9 2.4
0.2 0.2 0.2
0.5 0.5 0.9
0.1 0.1 0.1
0.1 0.1 0.1
17.5 17.9 19
11.3 12 12.2
1.3 1.3 1
3.2 3.3 4.8
0.8 0.8 0.7
0.9 0.6 0.3
PRIME TIME
2010 2011 2012
5.6 5.6 7.1
3.7 3.9 4.7
0.5 0.5 0.5
0.9 0.8 1.6
0.2 0.2 0.2
0.3 0.2 0.1
17.4 17.8 18.2
11.5 12.4 12
1.6 1.7 1.3
2.7 2.5 4.1
0.7 0.6 0.6
0.8 0.5 0.3
WHOLE DAY
2010 2011 2012
3 2.9 3.9
1.9 1.9 2.4
0.2 0.2 0.2
0.6 0.6 1.1
0.1 0.1 0.1
0.1 0.1 0.1
17.9 18.3 19.4
11.5 12.1 11.8
1.3 1.4 1
3.5 3.5 5.6
0.7 0.7 0.7
0.9 0.6 0.3
PRIME TIME
2010 2011 2012
5.9 6 7.5
3.9 4 4.7
0.6 0.6 0.5
1 0.9 1.9
0.2 0.2 0.2
0.3 0.2 0.1
17.9 18.2 18.5
11.7 12.3 11.6
1.7 1.8 1.3
3 2.9 4.8
0.7 0.6 0.6
0.8 0.5 0.3
Urban All
WHOLE DAY
18 - 49 Urban
Dates (year)
15 - 54 Urban
TIME BANDS
Shr%
Source: GfK Romania (2010)Kantar Media (2012) Copyright: ARMA DATA SRL
Intact Media Group's TV division, growth numbers on each time slot in 2012. IMG's TV division includes: Antena1, Antena2, Antena3, Euforia Lifestyle TV, GSP TV
MARKET SHARE 2011 - 2012 CME's TV division in Romania includes: Pro TV, Acasă TV, Acasă Gold, ProCinema, Sport.ro, MTV România
Source: GfK Romania (2011) Kantar Media (2012) Target: 15-54 Urban + g Copyright: ARMA DATA SRL
Antena 1 has evolved over the last three years as far as its content, visuals and public go. As such, it has grown its appeal stronger and stronger in the young, active public segment.
2012 MEANT AN AFFINITY APPRECIATION ON THE COMMERCIAL 18-49 SEGMENT. This was due to an ever-revamped content strategy , featuring movies and big productions such as: X Factor, Top Chef, Next Top Model, Burlacul, ﾃ始 puii mei!, Cu banii Jos.
In 2013, THE MAIN STRATEGIC FOCUS IS REACHING A LARGER SEGMENT OF THE 18-49 PUBLIC, through a programming grid focused on fresh&spectacular productions.
24%
affinity appreciation during PT
OVER THE LAST FOUR YEARS on the commercial 18-49 target
Tg Afin%
18 - 49 Urban
TIME BANDS
Dates (year)
Antena 1
WHOLE DAY
2012 2011 2010 2009 2008
95 88.5 88.7 82.4 82.1
PRIME TIME
2012 2011 2010 2009 2008
98.8 91.2 86 79.5 79.6
TG AFFINITY APPRECIATION Daily stripes all urban NEATZA CU RAZVAN SI DANI UN SHOW PACATOS
Targets
TgAfin%
15-54 Urban +g 18-49 U+G 15-54 Urban +g 18-49 U+G
97.5 98.6 109.6 113.2
Targets
TgAfin%
15-54 Urban +g 18-49 U+G 15-54 Urban +g 18-49 U+G 15-54 Urban +g 18-49 U+G 15-54 Urban +g 18-49 U+G 15-54 Urban +g 18-49 U+G 15-54 Urban +g 18-49 U+G 15-54 Urban +g 18-49 U+G
105.7 109.2 105.6 109.3 109 113.1 99.1 101.3 117.6 121.3 116.9 122.8 110.7 112.8
PT productions all urban BURLACUL IN PUII MEI! NEXT TOP MODEL BY CATALIN BOTEZATU PLASA DE STELE PRODANCA SI REGHE: AVENTURA AMERICANA TOP CHEF X-FACTOR (II)
Source: Kantar Media, Period: 2012
ANTENA 1’s Family in 2013
HIGHLIGHTS 2013 Best primetime entertainment
Antena 1
SCORES AUDIENCE APPRECIATION On each time slot on the 18 – 49 U target 4.7
Rtg % 3.9 2012
3.4 2.5
2.4 1.9
2.5 1.9
1.8 1.5
+26%
Whole Day
+21%
Prime Time
+36%
Access
2011
1.9 1.4
+20%
+36%
Morning
Day Time
+32%
Last Fringe
Antena 1
SHOWS MARKET SHARE GROWTH On dierent time slots on the18-49 U target
Shr % 2012
13.7 12.2
12.6
12
+2%
Whole Day
2011
11
+9%
Access
10.3
11.3
10.9
+7%
+4%
Day Time
Last Fringe
Antena 1
ROSE ITS MARKET SHARE ON STRATEGIC TIME SLOTS On 18 – 49 AB premium target 2012
14 12.7 11.3
12.2
12.2
11.2
12
12 9.7
+12%
Whole Day
+9%
Prime Time
+15%
Access
2011
+24%
Day Time
9.3
+24%
Last Fringe
Antena 1
SUCCEEDS AUDIENCE GROWTH ON MOST TIME BANDS On 18 – 49 U AB premium target
2012
4.5
2011
3.6 3.2 2.4
2.3
2.2 1.8
1.8
1.8 1.2
+22% Whole Day
+25% Prime Time
+39% Access
+50%
+33%
Day Time
Late Fringe
Antena 3 is a premium media product for a premium public THE FIRST TO INFORM AND PUT THINGS IN PERSPECTIVE OPENS THE PUBLIC’S EYE ON THE STORY BEHIND THE STORY THE FIRST OPTION FOR EXCLUSIVE FOOTAGE OFFERS RELEVANT , DIVERSE AND SMART INFORMATION
Antena 3 targets the all urban , 18+ public, active people, top and middle management, business men and entrepreneurs, high &average income, opinion leaders
In 2012, Antena 3 got national and international recognition, winning two jury awards in the AIB Awards for In Premiera cu Carmen Avram (same category as 60 minutes - CBS), and a special edition of Sinteza Zilei cu Mihai Gadea .
Antena 3
MADE IT TO TOP 3 TELEVISION CHANNELS IN 2012, on Whole Day and Prime Time segments WHOLE DAY (02:00-26.00), All Channels, Urban 18+ 14.3
Rtg%
11.6 8.7 3.3
2.7
Pro TV
2
Antena 1
6.3 3.7
1.5
Antena 3
Shr%
0.9
Kanal D
TVR1
PRIME TIME (19:00-24.00), All Channels, Urban 18+ 15.8 Rtg%
10.6 6.9
Pro TV
4.6
Antena 1
8.2 3.6
Antena 3
Shr%
7.2 3.2 Kanal D
Source: Kantar Media, Copyright: ARMADATA SRL, Target:18+Urban, Period: 1 Ian-27 Dec 2012
4.7 2.1 Acasa
Antena 3
HOLDS THE FIRST 18 TOP POSITIONS IN TOP 25 NEWS PROGRAMS IN 2012 Weekday
Rtg%
Shr%
Rtg (000)
Broadcasts
Antena 3
MTWT..S
4.7
10.1
433
236
Antena 3 Antena 3 Antena 3 Antena 3 Antena 3 Antena 3 Antena 3 Antena 3 Antena 3 Antena 3
MTWTF.S MTWTF.S .T....S ......S .....S. ....F.. MTWT..S .....S. ......S .....SS
3.6 3.5 3.4 3.1 3.1 3 2.9 2.8 2.6 2.5
7.4 8.5 7.1 5.8 7.5 6.5 9.6 6.1 6.9 6.8
334 326 310 287 286 275 265 262 239 234
239 231 46 29 45 47 237 45 45 45
100 DE MINUTE / Antena 3
Antena 3
MTWTFS.
2.5
8.2
231
273
ESENTIAL / Antena 3 EDITIA DE WEEKEND / Antena 3 SE INTAMPLA IN ROMANIA / Antena 3 PREVIZIUNILE ZILEI / Antena 3 NEWS MAGAZINE / ANTENA 3 INCOME / Antena 3 LUMEA LUI BANCIU / B1TV CONEXIUNI / Antena 3 SUB SEMNUL INTREBARII / B1TV ULTIMUL CUVANT / B1TV POLITICA SI DELICATETURI / Realitatea TV ULTIMA ORA / Romania TV FABRICA / Realitatea TV
Antena 3 Antena 3 Antena 3 Antena 3 Antena 3 Antena 3 B1TV Antena 3 B1TV B1TV Realitatea TV Romania TV Realitatea TV
MTWTF.. .....SS MTWTF.. MTWTFSS .....SS .....S. MTWTFSS ....F.. MTWTFSS MTWTF.S .....SS MTWTFSS .....SS
2.2 2.1 2 1.8 1.8 1.5 1.5 1.5 1.4 1.4 1.3 1.3 1.1
9.4 7.1 11.2 10.6 8.7 7.4 4.3 3.9 2.9 3 4.6 2.6 4.3
207 197 181 165 167 142 139 135 132 131 121 115 103
272 214 485 263 197 29 285 20 230 218 25 256 218
Rank
Title
Channel
1
SINTEZA ZILEI / Antena 3
2 3 4 5 6 7 8 9 10 11
SUBIECTIV / Antena 3 LA ORDINEA ZILEI / Antena 3 PUNCTUL DE INTALNIRE / Antena 3 IN PREMIERA / Antena 3 EXCES DE PUTERE / Antena 3 VORBE GRELE / Antena 3 IN GURA PRESEI / Antena 3 Q & A / Antena 3 SECVENTIAL / Antena 3 PANORAMA / Antena 3
12 13 14 15 16 17 18 19 20 21 22 23 24 25
*not included repeated, reruns and best of Source: Kantar Media, Copyright: ARMADATA SRL, Target:18+Urban, Period: 1 Ian-27 Dec 2012
Antena 3
PROGRAMS HOLD AN OVERWHELMING LEADERSHIP OVER THEIR COMPETITORS IN 2012 Leardership percentage SINTEZA ZILEI EDIȚIA DE WEEKEND ESENȚIAL EXCES DE PUTERE ÎN GURA PRESEI ÎN PREMIERĂ INCOME LA ORDINEA ZILEI NEWS MAGAZINE PANORAMA PREVIZIUNILE ZILEI PUNCTUL DE ÎNTÂLNIRE Q & A SE ÎNTAMPLĂ ÎN ROMÂNIA SECVENȚIAL 100 DE MINUTE VORBE GRELE SUBIECTIV Source: Kantar Media, Copyright: ARMADATA SRL, Target:18+Urban, Period: 1 Ian-27 Dec 2012
Shr% 100% 93% 99% 100% 99% 100% 86% 100% 93% 98% 96% 100% 96% 97% 100% 99% 91% 100%
2013 FOR ANTENA 3 Will be the main media partner of George Enescu International Festival, as well as to other cultural events. Will power a campaign for Mihai Nesu Foundation, helping people with disabilities. This campaign rose in 2012 approx. € 85.000 Local and international personalities are celebrated and have their own dedicated day on Antena3(such as Tudor Gheorghe or Steve Jobs) Will run a very successful campaigned started in 2012 Pe tricolor e scris UNIRE , dedicated to the Romanian flag, reaching its peak on December 1st, Romania’s National Day Will air the best Christmas seasons concerts, of Romanian masters as Tudor Gheorghe, Stefan Hrusca…
Will cover all the major national and international events.
Antena 3
ROSE ITS AUDIENCE NUMBERS BY 83% In the 15 – 54 urban segment in 2012
Rtg % 1.9
2012
2011
1.4 1.2
1.1 0.9 0.6
1.1
0.8
0.8
0.6
0.6 0.4
+83%
+111%
Whole Day
Prime Time
+133%
Access
+100%
Morning
Source: Kantar Media 2012 / GFK Romania 2011 Copyright: ARMADATA SRL
+100%
Day Time
+38%
Last Fringe
Antena 3
ROSE IT MARKET SHARE BY 60% On 15 – 54 U target, during whole day in 2012
Shr % 2012
6.4 5.6
5.2
4.8
5.1 3.7
3.5 2.9
+60%
Whole Day
+66%
Prime Time
2011
6.9
4.2
4.5
2.8
+86%
Access
+73%
+64%
Morning
Day Time
Source: Kantar Media 2012 / GFK Romania 2011 Copyright: ARMADATA SRL
+13%
Last Fringe
Antena 3
GREW ITS 18+ AB PUBLIC (rtg%) On all time slots
2012
5.4
3.7
3.6
2.8
2.9
2.8 1.9
1.8
2011
2
1.9
1.6 0.9
+56% Whole Day
+46% Prime Time
+89% Access
+111% Morning
Source: Kantar Media 2012 / GFK Romania 2011 Copyright: ARMADATA SRL
+75% Day Time
+45% Last Fringe
Antena 2
is the leading voice in local celebrity news & talkshows
Antena 2 revamped its image and positioning in 2012. Antena 2 has a unique approach in Romanian television landscape with Live Talk Shows around the clock , spanning celebrity lifestyle, social and current events.
2012 meant an appreciation on the commercial 18-49 public, throughout whole day but also during prime time.
AFFINITY EVOLUTION all urban Targets 18-49 U+G
all urban Targets
Tg Afin% TIMEBANDS
2012
2011
WHOLE DAY
91.7
72.9
PRIME TIME
86.7
69.3
Tg Afin% TARGETS
2012
2011
CA BĂIEȚII
18-49 U+G
109.9
.
IMA NEWS
18-49 U+G
119.7
.
MINCINOȘII
18-49 U+G
119.2
89.2
RĂI DA’ BUNI
18-49 U+G
96.2
78.9
TRĂIEȘTE SĂNĂTOS!
18-49 U+G
110
60.1
AGENTUL VIP
18-49 U+G
91.5
69.8
Source: Kantar Media
Antena 2
GAINS AFFINITY On the commercial All Urban Women Target during Whole Day 2012
152.7 125.4 104.9
96.7
+30% 18 - 49 Urban women
+46% 35 - 44 Urban women
2011
In 2012 Antena 2
GAINS 50% PRIME TIME AFFINITY On the All Urban Women Target
149.1
2012
120.2 99.2
92.4
+30% 18 - 49 Urban women
+50% 35 - 44 Urban women
2011
NEW IN 2013 FASHION POLICE UN ORAȘ PE ZI (travel show)
“Euforia vine din noi� (Euforia comes from within) is the statement of our premium entertainment& lifestyle TV channel dedicated to the modern woman.
2012 meant for Euforia TV a brand repositioning, as well as a revamp. What sets apart Euforia from the TV channel cluster on the market is local relevance, the emotional approach and the power to create a community of women around it. Euforia becomes a friendly, exuberant channel which targets the independent, ambitious and active woman. The new programming grid launched in august 2012, appealed to the 18-49 Women commercial target.
TG AFFINITY EVOLUTION Urban Women Targets 15-54 Urban – Women + g 18-49 Urban – Women + g
Tg Afin% TIMEBANDS
2012
2011
WHOLE DAY
88.2
PRIME TIME
98.1
89.5 79
WHOLE DAY PRIME TIME
88.3
91.4
92.1
77.7
TG AFFINITY EVOLUTION Urban Women Targets DRUMUL SPRE ALTAR ELLEN SHOW/THE ELLEN DEGENERES SHOW GLEE (I) HOT IN CLEVELAND NU-I USOR SA FII MIREASA/BRIDEZILLAS POVESTEA UNUI TATUAJ PRODANCA & REGHE:DRAGOSTE ÎN PRELUNGIRI SA VORBIM DESPRE SEX ! (I)/SEX EDUCATION SHOW (I) DR.HOUSE ALLY MCBEAL JURNALUL SECRET AL UNEI DAME DE COMPANIE (III)/ SECRET DIARY OF A CALL GIRL (III)
Targets 15-54 Urban - Women +g 18-49 Urban Women 15-54 Urban - Women +g 18-49 Urban Women 15-54 Urban - Women +g 18-49 Urban Women 15-54 Urban - Women +g 18-49 Urban Women 15-54 Urban - Women +g 18-49 Urban Women 15-54 Urban - Women +g 18-49 Urban Women 15-54 Urban - Women +g 18-49 Urban Women 15-54 Urban - Women +g 18-49 Urban Women 15-54 Urban - Women +g 18-49 Urban Women 15-54 Urban - Women +g 18-49 Urban Women 15-54 Urban - Women +g 18-49 Urban Women
TgAfin% 96.6 104
106.1 112.5
110.8 119.5
122.1 116.4
107.2 108.1
109.1 104.7
110.4 118.1
116.6 128.1
117.3 121.3
126.3 127.6
116 121.9
Euforia
Rose its market share during access and late fringe strategic slots (W 35-44 U) 1.7
2012
1.49 1.24 1
+14% Access
+24% Late Fringe
2011
Korean series gained 39% rtg in 2012 during access, whilst Dr. House, Ally Mcbeal, Private Practice consolidated rating numbers in the late fringe slot (W 35-44 U)
2012
0.53
0.38 0.3 0.21
+39% Access
+43% Late Fringe
2011
Euforia’s 7 year history
meant a continuous content enrichment, covering all areas of interest for women: lifestyle, cooking, talkshow, healthcare , local reality
NEW IN 2013 “PRODANCA & REGHE: LA PLACINTE INAINTE” “COSTUME” (SUITS)
With a programming and communication strategy centered around the “Bărbați la putere” (Men are in charge) statement,
GSPTV is the first male entertainment TV channel in Romania September 2012 meant for GSP TV brand value consolidation triggered by a new programming strategy. GSP TV came of age and turned into a channel which targets active, educated, well connected public.
The GSP TV man seeks adrenalide, adventure, takes risks, pushes his limits whilst having fun.
2013 programming strategy is allined to the new brand values and aims for a more focused appeal in the 18-49 Urban Male target. The new programs generated a good affinity on the target 18-49 Urban:
Bullrun, Cage Rage, S.A.S Survival Secrets, Last man standing, Tough guy or chicken?
TG AFFINITY Urban Male Target 15 - 54 Urban – Male + g 18 - 49 Urban – Male + g
Tg Afin% TIMEBANDS
2012
WHOLE DAY
102.9
PRIME TIME
94.4
WHOLE DAY PRIME TIME
92.8 83.5
TG AFFINITY Urban Male Target BULLRUN - CURSA MILIONARILOR/BULLRUN CAGE RAGE CAMPIONATUL MONDIAL DE DARTS / WORLD MATCHPLAY DARTS CAMPIONATUL NATIONAL DE BILIARD CÂT EȘTI DE TARE? SECRETELE S.A.S. / S.A.S. SURVIVAL SECRETS CU SAU FĂRĂ FRICĂ / TOUGH GUY OR CHICKEN? INVINCIBILII / LAST MAN STANDING RADIO.GSP RECURSUL ETAPEI UFC LIVE EVENT
Targets
TgAfin%
15-54 Urban – Male + g
120.2
18-49 Urban - Male + g
131.2
15-54 Urban - Male + g
96.3
18-49 Urban - Male + g
107.1
15-54 Urban - Male + g
122.5
18-49 Urban - Male + g
113.2
15-54 Urban - Male + g
121.6
18-49 Urban - Male + g
135.3
15-54 Urban - Male + g
91
18-49 Urban - Male + g
100.4
15-54 Urban - Male + g
101.2
18-49 Urban - Male + g
108.7
15-54 Urban - Male + g
89.4
18-49 Urban - Male + g
90.5
15-54 Urban - Male + g
89.6
18-49 Urban - Male + g
92.7
15-54 Urban - Male + g
92.7
18-49 Urban - Male + g
89.1
15-54 Urban - Male + g
129.4
18-49 Urban - Male + g
146.1
GSP TV
Improves affinity On commercial 35 – 44 Urban Male target 2012
119.7 108.8 92.1
90.5
+32% Whole Day
+18% Prime Time
2011
In 2012 GSP TV‘s affinity index is up on different commercial targets, showing quality demographics
196.8 155.8
35+ Male U AB
25+ Male U AB
123.1
122.4
25+ Male U high educ
18-49 Male urban
GSP TV’s public has access to the most important live competitions in UFC, wrestling, as well as bar sports like darts, pool or bowling.
The main programming resources, news and talkshows contribute to the “trustworthiness� of the station and to building a loyal public.
T H A N K Y O U F O R B E I N G O U R PA R T N E R S